DEDICATION

This tedious yet thriving Entrepreneurouldn`t be a success ithout those benevolent and
amorous people hom e inspired that`s hy e ould like to sanctiIy the bounty oI our success to:
O ur Iore baring and compassionate parents Ior their incessant support in terms oI moral emotion,
intellectual and especially Iinancial aspect.
O ur incomparable instructor in Entrepreneur Mr. Maximino Valencia Ior her enlightens
prudent teaching strategies and observations.
O ur co members Ior their marvellous cooperation in doingBusiness Plan
O ll the aspiring ould be an Entrepreneur and to anyone ho ill conduct the same study
We do hope that ell bring transcendent learning and problem alleviating
O oremost the lmighty God Ior the vigour and liIe you endoed unto us hich e believe that
ithout God everything is impossible ithout him

ACKNOWLEDGEMENT
We ould like to extend our ardent and colossal recognition to those distinctive people ho in one
ay or another have subsided Ior the IulIilment oI this Entrepreneur
O ur magnanimous parents Ior being inimitable and shoing hat is best Ior us.
O To those benevolent people e have intervieed Ior sharing their ilIul minds and compassion.
O To our researchers, classmates and to other people Ior altruism and humorous suggestions.




$OCIO ECONOMIC
The proposedEntrepreneurship Study oI the business have Iive critical areas oI concern here a
business ethics may apply be put to use in the duties and rights oI business toards employees, competitors,
consumers, the government, and the environment. In business there are a lot oI things to consider inIluencing
the ethical behaviour or decision making because it is very important to the business.
The respondents also included the importance oI CSR or Corporate Social Responsibility in the
because CSR is too dangerous, so the business client only concern its beneIits and proIits but likeise
intending its responsibility to the government, primarily to pay it taxes hich may be used in its projects
Executive $ummary
Introduction
II one ill observant oI hat is going on around him, he ill see that man needs Iood to nurture its
body. Everyone knos that man orks to Ieed himselI, he orks, to buy hat he needs, to buy hat he ants.
The business oI the proponents has something to do ith man`s basic needs, and that is Iood. This is the
reason hy the proponents decided to get into the Iood business and it is Frutian Puto Cake.
Many have penetrated the market ith Puto as their business and it turned out to be proIitable. There
should alays be a sure ay in hich the business ill be able to earn.






Objectives:
ThisEntrepreneurStudy pertaining to the process and situation in a Iood business.
. To Iind out the common sources oI products to be purchased.
2. To ascertain the potential consumers and the supplies to be ordered.
3. To identiIy the possible competitors and inevitable hassles that can be met in the business
. To estimate the amount oI capital to be utilized in the business.
5. To determine the eIIect oI strategies and other plans Ior promotion and advertisement.
$ummary of the Project
Name of Firm
Fruitian Puto Cake means combining oI Ioods that ill result to make healthy and delicious
Iood ith aIIordable price. Healthy Ioods are no in trend, so Iood establishments must think about
something diIIerent to attract consumers to get their patronage oI the product.
Location
The business is located at Zamora St. In San Pablo City, Since it id a high- Ioot traIIic Zone road.
Brief Description of the Product
` Fruitian Puto Cake is basically a healthy Iood, Ior it used ingredients ith nutritive value, a
reason that is considered competitive against other cakes existing already in the Market: likeise, it is an
assurance that the product ill do ell in the Market.
$ummary of Findings
Marketing Feasibility
The results oI using questionnaire, observations and personal intervies Irom San Pablo City rea
The average number oI people ages -80 years old, that the proponents Iound, projected percentage target
number oI customers ho ill buy the product they included the Market and the market strategy because it is
important in the business.
Management Feasibility
general co-partnership is the Iorm oI the business. Each partner has respective Iunctions to do but
it ill have equal share in the proIile. The manpoer hiring is properly assigned ith all necessary
components to be accomplished to have hands on knoledge on orking on Ior the best experience oI
learning and training qualiIied people in regard oI the business.
Financial Feasibility
`The partners agreed to contribute Php. 230,000 respectively Ior the starting capital in the business oI
our ruitian Puto Cake ith a total amount oI PHp 690,000.00. The projected cost is PHP 637, 536.20 Ior the
Iirst year oI operation.
$ocio -Economic Feasibility
This pertains to the concerns oI the business and that may be applied Ior the success oI it , thinking
about that is very important to gather inIormation about environment and the Government. In relation to the
trust and conIidence oI consumers hich is important relative to respect and loyalty oI employees. Likeise,
knoing competitors advantage
Market and Market $trategy
Vigorous eIIorts should be used to secure a market beIore commitment is made to build ruitian
Puto Cake. II it ould be most desirable to have Iinancial participation oI one or more major users ho could
guarantee the purchase oI substantial portion Ior its production
The Marketing Strategy should have developed to continually monitor, to see iI planned sales are
taking place and the expected customers are actually buying the product. The strategy should be constantly
revieed to improve it or even to change it completely. The producer oI ruitian Puto Cake should constantly
be aare oI the Ieedback Irom customers, the changes that competitors make and any customer complaints
that are received.



Market Outcome
very aIIordable ruitian Puto Cake ill attract children, students, parents and even
proIessionals.
The number oI children, students, parents and proIessionals and others aged -80 years old is the demand to
introduce the ne existing product in the business. Not only based on observation questionnaire and
intervies but also ith its competitors, hich is called the ~experts opinion?
Table 1 Projected Demand
$ocial Classes
Of Residents
Percentage Number Average # of people
Age 1-80
Percentage target # of
customers to buy
Target # of customers
Upper Class 3 06,27 5 5,37.35
Middle Class 3 82,5 3,298.6
Working Class 7 ,58 2 83.68
Loer Class 6 5,772 57.72
Total 00 26,055 2 9599.9
The above table shos the percentage number oI people depending on their social class based on the total
population oI San Pablo City in relation to their ages.
|9599.9x2 5,98.92|
57,599.69
Year $PC Population Day Month Year
20 26,055 690 2,760 33,20
202 253,67 708 2,822 33,98
203 26,0 732 2,928 33,36
20 268,872 756 3,02 36,288
205 276,938 780 3,20 37,0
Market $hare and Competition
Market Survey and the calculation oI Market size and value are very important to Iind out hether
the demand oI the product really exists. It is likely that once a ne business starts production and is seen by
the others to be successIul, they too ill start up a competition. It is thereIore important Irom the outset, to
estimate hat is the proportion oI the total Market that a ne business could reasonably expect to have.
lthough the quality oI Ioods and appearance are important, the competitors do not alays compete.

Market Share



Competitors
O Goldilocks 38
O Street Hakers 33
O Luga Queen
O PC ) 8







Sa|es
sLreeL hawkers
goldllocks
lugaw queen
lC
Supp|y
1he sources of supply wlll be near Lhe buslness so LhaL Lhe lruLlan uLo Cake can be easlly
prepared Also lL ls easy Lo flnd Lhe raw maLerlals because Lhey are always avallable ln Lhe publlc markeL
and oLher leadlng supermarkeL ln San ablo ClLy

Cost
Cost $elling price

rutian Puto Cake dozen P8.00
P0.00
rutian Puto Cake 20 pcs. ssorted P20.00
P25.00
rutian Puto Cake big P30.00
P35.00

Marketing Program
The business has a promise Ior its customers, not just a mission Ior itselI and the customer Iind it
easy to contact it by hatever method is convenient.
$elling Organization
The selling organization ill be directly purchased by the consumers.











ManufacLurers
Wholesaler
8eLaller

user
Manager Sources of raw
maLerlals
Workers and
Salesperson
Consumers and buyers
The subject matter oI this Ieasibility study is pertaining to a ne existing product, there are no
Ilashing things to linger in mind the ord 'Selling. This ill enable the proponents acquire and peddle their
products to end-users. In this process the consumers personally negotiate their produce.
Terms of $ale
The customers will pay a cash to cash basis.
Channel of Distribution







Cost of Promotions and Advertising Plans
The total cost oI promotion and advertising is P ,500.00. This includes a leaIlets
| P 00.00 000 copies) | posters/tarpaulins |is P 2,500.00| and Iree samples. | amounting P 900.00|.
They include the cost oI distribution and labor hich is P ,000.00|. This is already reIlected in your pre-
operating expenses.




roducL
roducL
Promotions and Advertising plans
It is true that in developing plans the process oI identiIying diIIerent market segments helps to Iocus
on ho business ill operate and hat promotional distribution and selling should be used. It should have a
potential market and market segments hich may exist in speciIic locations.
Each market segment may require diIIerent types oI distribution and promotions. The proponents
ill leaIlets, posters, personal contact, special promotions and Iree samples.
Projected $ales
Table 2
Expected annual volume oI sales the next Iive years.

20 202 203 20 205
rutian Puto
Cake
dozen)
56,672 523,296 37,280
rutian Puto
Cake 20
pcs,)
99,360 05,98
rutian Puto
Cake Big)
5,728 52,632

This table shos that the projected sales is not more than P ,000,000.00

Figure 1.2 Projected sales for 5 years


Technical Aspect
Description of the Product
'rutian Puto Cake ill be made also at the convenience oI the home by just placing it in an oven
or steamer. t has diIIerent Iruit Ilavours and the size likeise vary. It is easy to prepare, since the ra
materials are readily available. It is made up oI Iruits hich puto mix, salt, vanilla, coconut milk poder, egg
yolk, hite sugar, condensed milk and Iruit toppings. Expected shell liIe is about 3-5 days because the
ingredients used have emulsiIier or stabilizer oI the product that preserves the Iood. ne pack may have all
the Iruit Ilavour hich the business oIIers.
&ses of the Product
The use oI the product is to attract the customers ho are health-conscious since the product aside
Irom being delicious is also healthy, the rutian Puto Cake.

lC dozen
lC pcs
lC 8lg
Manufacturing Process






























Plant $ize and Production $chedule
The rate oI production in PC or rutian Puto Cake is in a regular schedule. Their orkinghours
commence at 6:00 am up to 3:00 p, Mondays to Saturday, except Sundays, hich is their day-oII Production
is said to be incessantly except iI there`s an inevitable climate change, inadequacy in ra materials, specials
occasions and orking Iailures.


ssembly
Labelling
and
packaging
I product)

peration
Blend Iruits
mix all the
ingredients
and place it
in cup put
into the
steamer or
oven).
Ra
materials

inishing
Storage
inal
Product
Inspection
iI some
products are
deIormed
and the
designed
as`nt
successIul in
packaging
Factor &sed in determining Plant $ize
or the meantime, the proponents decided to rent a place Ior the business Ior the reason that they
only starting in the business.
The proponents anticipate that Ior the next 5 years, they ill be able to have their on store space or
even a bigger one.


Plant Location
PC or rutian Puto Cake is located at Rizal ve. Zamora St. San Pablo City. This venture is settled
in a community road here there is high Ioot-traIIic. So that the business ill immediately catch the attention
oI potential customers, tarpaulins ith posters ill be placed in conspicuous sections or parts oI the high Ioot-
traIIic zone.
The store is accessible to traIIic and consumers may Iind it easy to reach even by alking only.


Plant Layout
The layout oI the Irutian Puto Cake is based upon the convenience oI the customers. Spaces Ior each
room are properly divided Ior a more comIortable place.
The total Iloor area is 50 sq meters here 2 sq meters is Ior the kitchen room, the allotted spaces are
Ior the strange, PC stand and customer area hich is 9 sq meters, respectively, and 0 sq meters is Ior the
oIIice oI the managers and the partners.





Bills of Materials
Quantity Unit Description Unit Price Total
0 Pieces Light sitch,
natural
P 35.00 P 350.00
50 Mts Electric ire
stranded # 6
P 30.00 P 30.00
Piece Circuit breaker
box, single
P 220.00 P 220.00
5 Galloons lat all enamel
paint hite
P 380.00 P ,900.00
2 Litters colour P 20.00 P 20.00
Galloons Paint thinner P 30.00 P 520.00
Pair Circuit breaker,
5 amps
P 260.00 P 2,600.00
0 Units Bulb 8 atts,
energy saving
Iluorescent
P 270.00 P 270.00
P 6,30.00




Labour
Helper Master Electrician 50/day x 5 days P 6,750.00
Master Plumber 350/day x 0 days P 3,500.00
Master Carpenter 300/days x 5 days P 5,250.00
Total Labour Cost 350/days x 5 days P ,500.00
Total P 20,000.00


&tilities
Utilities include electricity, ater, telephone, and supplies. s e all kno, it is needed to have a
poer supply in the operation oI the business to run driven machinery and equipment iI there are. Secondly,
in mixing ingredients ater is indispensable hich should be not neglected. They can`t do anything ithout
it. bove all, supplies oI product are very vital because these ill be the bases Ior the result on success oI the
business
Electricity or poer ill be supplied by Meralco,ater ill be serviced by San Pablo Water District
and communications ill be installed by PLDT.

Waste Disposal
Incongruity Irom typical venture, rutian Puto Cake doesn`t produce hazardous aste materials.
This is one oI the delightments the proponents get Irom this Iirm nevertheless; biodegradables ill be
separated Irom non-biodegradable and ill be collected by the Barangay truck Ior garbage disposal.



Management Aspect
Form of Business Organization
ruitian Puto Cake is regarded as a general partnership business.
In a general partnership organization, the partners initiate, organize, capitalize and manage the hole venture.
partnership possesses the assets oI the business and proIits generated by it. ll debts and liabilities are
completely assumed by the partners. The manuIacturing company produce an existing product.
In regard to manpoer hiring, the business shall hire 3 employees.

Function of the Partner
Manager
The manager can vary idely Ior managing people and responsible Ior the overall perIormance in
the business.

Assistant Manager
He ill be assigned a speciIic domain oI ork. He assists the orkers in preparing the products
Organizational Chart













Manager
Salesperson
Worker
Worker
AsslsLanL Manager AsslsLanL Manager
Manpower hiring, 1ob Description, Qualifications

Position Job Description QualiIications
Worker O Responsible in
manuIacturing oI
products
O Preparing Ior the
procurement oI ra
materials
O emale/Male
O Single
O t least high school
graduate
O 9 to 25 years old
O Industrious,
hardorking and ith
experience
O Pleasing personality
Worker 2 O Responsible Ior
labelling and packaging
O Inspecting the products
O Preparing Ior the
Iinished good
O Storage oI Iood
O Male/Iemale
O Single
O 9 to 25 years old
O t least high school
graduate
O Industrious,
hardorking and ith
experience
O Pleasing personality
Salesperson O Responsible to sell
products
O Prepare sale action
plans and schedules,
develop and maintain
sale and promotional
materials
O Male/Iemale
O Single
O 8 to 25 years old
O t least high school
graduate
O Industrious,
hardorking and ith
experience in selling
O Pleasing personality


$alaries of the Employees

Position Number Salary Per Head
Day Month Year
Salesperson 200 5,200 62,00
Worker 200 5,200 62,00
Worker2 200 5.200 62,00
Total 3 600 5,600 87,200





Employer Contribution $chedule

Position Salaries SSS Contribution Phil health
Contribution
Salesperson
Worker
Worker 2
5,200
5,200
5,200
398.70
398.70
398.70

62.50
62.50
62.50

Total 5,600 96.0 87.50




Exhibits:

Description Monthly nnually Sources
Electricity 000 2,000 Meralco
Water 300 3,600 S.P.C ater district
Telephone 995 ,90 GLBE
Total 595 27,50








Marketing Aspect

Target Market and Demand
Consumers are Iamiliar ith the types oI Iruit products that are already in the market and
survey in these products are easier than those Ior a completely ne Iood line to be oIIered a
diIIerent set oI questions are needed hen assessing the size oI the market Ior a particular type oI
Iood and the value in the market. t the same time it is possible to gather inIormation about the
types oI people ho may buy a particular kind oI Iood and here they buy it. The product Iruition
Puto Cake is very attractive to those ho are health-conscious.

The total demand oI the product and the total value oI the market, hoever, involve making a
number oI assumptions and it is important to consider the Iolloing;

. re the people intervieed really representative oI all potential consumers?
2. Were enough people intervieed?
3. Were people giving accurate inIormation?









Researcher`s Advocacy

ruitian Puto Cake has an advocacy oI pushing business. This lists don the 8
basics values an entrepreneur should have:

FR&ITIAN P&TO CAKE

P - assion
U - nique
T - rust
- bey

C - are
- ttitude
K - ind
E - xperience






FRuTlAt PuT0 CAKF,

HAvF A l6 SHllF


A00RFSS. #1 HAt66AHAt PASl6,HAltl ST.
tAHF 0F 0wtFR/PR0PRlFT0R. CARHFlA l.
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C0tTACT #. 09107396101
F-HAll A00RFSS. HHFlAR0t28YAH00.C0H








2011
FR&TIAN P&TO CAKE
Approval $heets
In partial IulIilment oI the requirements Ior the degree oI Bachelor oI Science in
Business dministration, Major in, ood nd Service Management thisBusiness Plan
entitled 'RUTIN PUT CKE, has been prepared and submitted by; CRMEL L
CTMN ho hereby recommended Iorinal examination.

Mr. Maximino G. Valencia
Instructor/Professor
Office $upplies

Ball pen 10 pcs. 20.00 200.00
Bond paper 100 pcs. 9.00 90.00
Brown envelop 10 pcs. 1.50 15.00
Folder 10 pcs. 3.00 30.00
Paper clip 2 pcs. 12.50 25.00
Paper fastener 20 pcs. 1.00 20.00
Pencil 10 pcs. 6.00 60.00
Pentelpen 5 pcs. 30.00 150.00
Puncher 1 pc. 149.50 149.50
$cissor 3 pcs. 19.00 57.00
$tapler 1 pc. 6.50 205.00
Record book 1 pc 110.00 110.00
$taple wire 6 boxes. 6.50 650.00
Liquid eraser 1 pc. 31.50 31.50
Water glue 3 pcs. 4.50 13.00
Glue stick 5 pcs 2.00 10.00
Pin 1 box 25.00 25.00
Bindle clip 3 sets 17.50 52.50
$tationary tape 3 pcs 7.00 21.00
Envelop(white) 2 pcks. 23.00 46.00
P1,317.00
MARIKINA ROLYTECHNIC COLLEGE
Sta. Elena, Marikina City

Bachelor in Industrial Technology
Major in Eood and Service Management

ERUTIAN RUTO CAKE,
A BUSINESS RLAN

Submied by:
CARMELA L OCTOMAN
In Raria1 Eu1fi11men of he Requiremens
In
ENTRERRENEURSHIR-411

Submied o:
RROE. MAXIMINO G. VALENCIA



IS-
2en's 8akeshop goes beyond dally bread Lo worklng more mlndfully Lowards maklng poslLlve
changes ln Lhe world

MSS-
ls Lo offer wholesome organlc food producLs promoLe healLhy and susLalnable alLernaLlve llfesLyle
cholces and fosLer soclal and envlronmenLal acLlvlsm Lo lLs cusLomers and communlLy

8ILC1IL
Cur goal ls Lo sLarL a bakery speclallzlng ln speclal evenL cakes pasLry and breads wlLhln
Lhe nexL monLhs
ls Lo have ln sales ln flrsL year of buslness
ls Lo open franchlslng Lo Lhe general publlc