A Project Study Report On

Training Undertaken at

Rajasthan Spinning and Weaving Mills limited

Customer Feedback of Fabrics With Reference To Mayur Suitings and Shirtings

Submitted in partial fulfillment for the Award of degree of Master of Business Administration

Submitted By: xxxxxxxxxxxxxxx MBA Part II (Sem 4th )

Submitted To:Dr. Sonal Jain H.O.D.

Deepshikha College of Technical Education, Jaipur

2009-2011

Jitendra Virahyas
JVIRAHYAS@GMAIL.COM

DECLARATION
xxxxxxxxxxxxxx S/O Mr xxxxxxxxxxxxxxx declares that the project report Titled Customer Feedback Of Fabrics With Reference To Mayur Suitings And Shirtings is based on my project study. This project report is my original work and this has not been used for any purpose anywhere.

xxxxxxxxxxxxx
MBA4th Sem

PREFACE
Masters of Business Administration is conducted with providing knowledge to the students regarding various type of management like financial management, marketing management and production management etc. As per the requirement of MBA course Rajasthan Spinning and Weaving Mills limited has been kind enough to permit me to complete my project on Customer Feedback Of Fabrics With Reference To Mayur Suitings And Shirtings This report prepared during the practical training. Which is students first and greatest treasure as it is full of experience, observation and knowledge. The summer training was very interesting and gainful as it is close to real what have been studied is all the years through was seen implemented in a modified and practical form. Mr. Jitendra Virahyas {jvirahyas@gmail.com} help in project. I have done my training in Rajasthan Spinning and Weaving Mills limited at banswara for 45 days from the date of 21st June to 5 August During this training period I have learned about how to create cloths by raw material like yarn, trading work, and back office work. I have come to know that how does units of the mil works and how they trading all over the world and how to manage all the department and made changes according to the needs of the customers. Thus it was really beneficial for me in terms of knowledge and experience. The only fault was that the time available was short and there was much to learn, yet the things learned shall never be oblivion and are of great aid in the near future. I sincerely believe that the research can be useful to the organization and others as well Rajasthan Spinning and Weaving Mills limited. It was the please experience for me.

ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, Mr. Jitendra Virahyas, manager of HR department, of Rajasthan Spinning and Weaving Mills limited., for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge him/her/them for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he/she/they had provided to me with all stages of this project. I would also like to thank the supporting staff of all the company Department, especially for the Mr. Jitendra Virahyas for their help and cooperation throughout our project.

( xxxxxxxxxxxxx)

EXECUTIVE SUMMARY

Rajasthan Spinning & Weaving Mills Limited (RSWM) is the core business company of L.N.J Bhilwara group. RSWM is a major producer of blended yarns & specialty fabrics. It produces different variants of blended yarns like P/V, P/C, cotton and mlange. The primary objective of this project was to study re-emergence of textile industry after recession and its impact on RSWM Limited. The finding of the study reveals that when economic activities across the world have declined sharply, driven by the decline in consumption and exports. In the past few years, around half of the total production of textiles and garments in India has been exported; 60% of it to markets in the US, Japan and the European Unions. The recession in the West had adversely impacted the Indian textile industry. Due to low demand, competition, steep forex fluctuation, high cotton procurement prices, high interest rates resulted in high cash flow outside. So despite rise in turnover there has been decline in the companies financial performance during 20082009, the highlights are: Net revenues from operations increased to Rs.1, 293Cr (20080-2009) from Rs. 1168Cr (2007-2008). Operating profit declined from 121.6 to 77 Cr in 2008-2009. Financial expenses increased from 43.8 to 68 Cr. Another, important findings is that in spite of RSWM product being slightly costlier than the industry rates, the clients do not mind paying this premium ,because of the superlative quality of the products and services. RSWM is a preferred supplier over its competitors as the clients perceive the organization as being highly reliable, passionate about its service the personnel practice excellence as a core value. RSWM follows Market Differentiation Strategy where the clients are retained over a period of years because of superior Quality of products & the brand name of the company. The pre and post sales services of RSWM both are perceived as above average by most of the clients. The maximum revenues are generated from sales of p/v & p/c yarns.

Contents
1. Introduction To The Industry ..8 2. Introduction Of Organization.19 3. Research Methodology..52 3.1. Title of the Study.54 3.2. Duration of the Project...54 3.3. Objective of Study..55 3.4. Type of Research..........55 3.5. Sample Size and method of selecting sample.56 3.6. Scope of Study...57 3.7. Limitation of Study .58 4. Facts and Findings.59 5. Analysis and Interpretation61 6. SWOT76 7. Conclusion...........78 8. Recommendation and Suggestions79 9. Appendix...81 10. Bibliography .86

INTRODUCTION TO THE INDUSTRY

The Indian textile industry has a significant presence in the economy as well as in the international textile economy. Its contribution to the Indian economy is manifested in terms of its contribution to the industrial production, employment generation and foreign exchange earnings. It contributes 20 percent of industrial production, 9 percent of excise collections, 18 percent of employment in the industrial sector, nearly 20 percent to the countrys total export earning and 4 percent to the Gross Domestic Product. In human history, past and present can never ignore the importance of textile in a civilization decisively affecting its destinies, effectively changing its social scenarios. After independence, the cotton textile industry made rapid strides under the Plans. Between 1951 and 1982 the total number of spindles doubled from 11 million to 22 million. It increased further to well over 26 million by 1989-90.

HISTORY OF TEXTILE INDUSTRY

India has been well known for her textile goods since very ancient times. The traditional textile industry of India was virtually decayed during the colonial regime. However, the modern textile industry took birth in India in the early nineteenth century when the first textile mill in the country was established at fort gloster near Calcutta in 1818. The cotton textile industry, however, made its real beginning in Bombay, in 1850s. The first cotton textile mill of Bombay was established in 1854 by a Paris cotton merchant then engaged in overseas and internal trade. Indeed, the vast majority of the early mills were the handiwork of Paris merchants engaged in yarn and cloth trade at home and Chinese and Africa markets.

ABOUT COMPANY: it was founded by Mr. Laxmi Niwas Jhunjhunwala (LNJ) in 1961.LNJ Bhilwara group has emerged as one of Indias leading corporate houses, in last four decades. Core business companies: LNJ Group is a multi product conglomerate with a global presence and with business interests spanning a diverse range of industries like: 1. Textiles: 2. Power Generation: 3. Graphite-Electrodes: 4. Information-Technology and IT enabled services 5. Sponge-Iron. The Group has successfully integrated its operations into todays Global Economy, with export earnings compromising over 46% of total revenues with over 20,000 employees and 17 production units strategically across the country. The first cotton mill in Ahmadabad, which was eventually to emerge as a rival centre to Bombay, was established in 1861. The spread of the textile industry to Ahmadabad was largely due to the Gujarati trading class. The cotton textile industry made rapid progress in the second half of the nineteenth century and by the end of the century there were 178 cotton textile mills; but during the year 1900 the cotton textile industry was in bad state due to the great famine and a number of mills of Bombay and Ahmadabad were to be closed down for long periods. The two world War and the Swadeshi movement provided great stimulus to the Indian cotton textile industry. However, during the period 1922 to 1937 the industry was in doldrums and during this period a number of the Bombay mills changed hands. The second World War, during which textile import from Japan completely stopped, however, brought about an unprecedented growth of this industry. The number of mills increased from 178 with 4.05 lakh looms in 1901 to 249 mills with 13.35 lakh looms in 1921 and further to 396
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mills with over 20 lakh looms in 1941. By 1945 there were 417 mills employing 5.10 lakh workers. The cotton textile industry is rightly described as a Swadeshi industry because it was developed with indigenous entrepreneurship and capital and in the pre-independence era the Swadeshi movement stimulated demand for Indian textile in the country. The partition of the country at the time of independence affected the cotton textile industry also. The Indian union got 409 out of the 423 textiles mills of the undivided India. 14 mills and 22 per cent of the land under cotton cultivation went to Pakistan. Some mills were closed down for some time. For a number of years since independence, Indian mills had to import cotton from Pakistan and other countries. After independence, the cotton textile industry made rapid strides under the Plans. Between 1951 and 1982 the total number of spindles doubled from 11 million to 22 million. It increased further to well over 26 million by 1989-90.

PRESENT POSITION OF INDIAN TEXTILE INDUSTRY

The Indian textile industry contributes about 14 per cent to industrial production, 4 per cent to the country's gross domestic product (GDP) and 17 per cent to the countrys export earnings, according to the Annual Report 2009-10 of the Ministry of Textiles. It provides direct employment to over 35 million people and is the second largest provider of employment after agriculture. According to the Ministry of Textiles, the cumulative production of cloth during April09- March10 has increased by 8.3 per cent as compared to the corresponding period of the previous year. Moreover, total textile exports have increased to US$ 18.6 billion during April09January10, from US$ 17.7 billion during the corresponding period of the previous year, registering an increase of 4.95 per cent in rupee terms. Further, the share of textile exports in total exports has increased to 12.36 per cent during April09-January10, according to the Ministry of Textiles.
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As per the Index of Industrial Production (IIP) data released by the Central Statistical Organisation (CSO), cotton textiles has registered a growth of 5.5 per cent during AprilMarch 2009-10, while wool, silk and man-made fibre textiles have registered a growth of 8.2 per cent while textile products including wearing apparel have registered a growth of 8.5 per cent.

INDIAS MAJOR COMPETITIORS IN THE WORLD

To understand Indias position among other textile producing the industry contributes 9% of GDP and 35% of foreign exchange earnings, Indias share in global exports is only 3% compared to Chinas 13.75% percent. In addition to China, other developing countries are emerging as serious competitive threats to India. Looking at export shares, Korea (6%) and Taiwan (5.5%) are ahead of India, while Turkey (2.9%) has already caught up and others like Thailand (2.3%) and Indonesia (2%) are not much further behind. The reason for this development is the fact that India lags behind these countries in investment levels, technology, quality and logistics. If India were competitive in some key segments it could serve as a basis for building a modern industry, but there is no evidence of such signs, except to some extent in the spinning industry MAIN COMPETITORS PARTICULARS RSWM LTD JINDAL CORTEX LTD MARKET CAP(Cr.) 267.6 241.13 ROI(%) 27.2 15.4 17.8 -8.6

BANSWARA SYNTEX 150.32 SANGAM INDIA 147.43

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PROBLEM FACED BY THE TEXTILE INDUSTRY IN INDIA

The cotton textile industry is reeling under manifold problems. The major problems are the following: Sickness: Sickness is widespread in the cotton textile industry. After the engineering industry, the cotton textile industry has the highest incidence of sickness. As many as 125 sick units have been taken over by the Central Government. Sickness is caused by various reasons. Obsolescence: The plant and machinery and technology employed by a number of units are obsolete. The need today is to make the industry technologically up-to-date rather than expand capacity as such. This need was foreseen quite sometime back and schemes for modernisation of textile industry had been introduced. The soft loan scheme was introduced a few years back and some units were able to take advantage of the scheme and modernise their equipment. However, the problem has not been fully tackled and it is of utmost importance that the whole industry is technologically updated. Not many companies would be able to find resources internally and will have to depend on financial institutions and other sources. Government-Regulations; Government regulations like the obligation to produced controlled cloth are against the interest of the industry. During the last two decades the excessive regulations exercised by the government on the mill sector has promoted inefficiency in both production and management. This has also resulted in a colossal waste of raw materials and productive facilities. For example, the mills are not allowed to use filament yarn in warp in order to protect the interest of art silk and power loom sector which use this yarn to cater to the affluent section of society.

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Low Yield and Fluctuation of Cotton Output: The cotton yield per hectare of land is very low in India. This results in high cost and price. Further, being largely dependent on the climatic factors, the total raw cotton production is subject to wide fluctuation causing serious problems for the mills in respect of the supply of this vital raw material. Competition from Man-made Fibres: One of the serious challenges facing the cotton textile industry is the competition from the man-made fibres and synthetics. These textures are gradually replacing cotton textiles. This substitution has in fact been supported by a number of people on the ground that it is not possible to increase substantially the raw cotton production without affecting other crops particularly food crops. Competition from other Countries: In the international market, India has been facing severe competition from other countries like Taiwan, South Korea, China and Japan. The high cost of production of the Indian industry is a serious adverse factor. The competition from other countries is north Korea, Indonesia, derma, and about all most countries of the world. Labour Problems: The cotton textile industry is frequently plagued by labour problems. The very long strike of the textile workers of Bombay caused losses amounting to millions of rupees not only to the workers and industry but also to the nation in terms of excise and other taxes and exports.

Accumulation of Stock: At times the industry faces the problems of very low off take of stocks resulting in accumulation of huge stocks. The situation leads to price cuts and the like leading to loss or low profits.
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Miscellaneous: The industry faces a number of other problems like power cuts, infrastructural problems, lack of finance, exorbitant rise in raw material prices and production costs etc.

SWOT ANALYSIS OF INDIAN TEXTILE INDUSTRY

Strengths: 1. Indian Textile Industry is an Independent & Self-Reliant industry. 2. Abundant Raw Material availability that helps industry to control costs and reduces the lead-time across the operation. 3. Availability of Low Cost and Skilled Manpower provides competitive advantage to industry. 4. Availability of large varieties of cotton fiber and has a fast growing synthetic fibre industry. 5. India has great advantage in Spinning Sector and has a presence in all process of operation and value chain. 6. India is one of the largest exporters of Yarn in international market and contributes around 25% share of the global trade in Cotton Yarn. 7. The Apparel Industry is one of largest foreign revenue contributor and holds 12% of the countrys total export. 8. Industry has large and diversified segments that provide wide variety of products. 9. Growing Economy and Potential Domestic and International Market.
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10. Industry has Manufacturing Flexibility that helps to increase the productivity.

Weaknesses: 1. Indian Textile Industry is highly Fragmented Industry. 2. Industry is highly dependent on Cotton. 3. Lower Productivity in various segments. 4. There is Declining in Mill Segment. 5. Lack of Technological Development that affect the productivity and other activities in whole value chain. 6. Infrastructural Bottlenecks and Efficiency such as, Transaction Time at Ports and transportation Time. 7. Unfavourable labour Laws. 8. Lack of Trade Membership, which restrict to tap other potential market. 9. Lacking to generate Economies of Scale. 10. Higher Indirect Taxes, Power and Interest Rates.

Opportunities: 1. Growth rate of Domestic Textile Industry is 6-8% per annum. 2. Large, Potential Domestic and International Market. 3. Product development and Diversification to cater global needs. 4. Elimination of Quota Restriction leads to greater Market Development. 5. Market is gradually shifting towards Branded Readymade Garment. 6. Increased Disposable Income and Purchasing Power of Indian Customer opens New Market Development. 7. Emerging Retail Industry and Malls provide huge opportunities for the Apparel, Handicraft and other segments of the industry.
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Threats: 1. Competition from other developing countries, especially China. 2. Continuous Quality Improvement is need of the hour as there are different demand patterns all over the world. 3. Elimination of Quota system will lead to fluctuations in Export Demand. 4. Threat for Traditional Market for Power loom and Handloom Products and forcing them for product diversification.

INTRODUCTION TO THE TOPIC & AND REASONS FOR SELECTING THE TOPIC The textile industry occupies a unique position in the Indian economy .This industry uses natural fibbers ,cotton ,jute ,silk and wool as well as synthetic /man made fibber `s polyester ,viscose, nylon ,acrylic & their multiple blends. It contributes significantly to the industrial production, employment generation and foreign exchange earnings. The textile industry has shown remarkable growth in terms of installed spindle age, yarn production & output of fabric & garments. But with advent of recession in 2008; it started effecting the production and lives of billions of people across the globe and also upsetting the calculations and projections of most companies in the textile and apparel sector. The global recession has hit the textile industry very badly both in domestic and international markets. The industry witnessed a slow down in demand, leading to reduced exports, pressure on selling and margin and production cuts leading to job crisis. Under such circumstances; companies strategies to sustain, play major role . This topic is selected to understand the effect and measures, which the RSWM took during the period of crisis. So here in this report, we will analyze yarn sales, export and domestic market and various aspects related from production to till sales in market. With the greater globalization and liberalization, Indian textile industry seems to be looking ahead with both challenges and innovations, to have close look at how the major structural changes in world economy will affect the prospects of textile industry in India.
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In light of this, a review of Indian textile scenario in particular and the world situation in general will help all sectors of Indian textile industry to re-organize themselves to face new challenges both known and unknown that may come in future. Thus, we find many scopes in the development of Indian textile industry.

About Consumer Buying Behaviour

Today marketing concept is consumer oriented and the emphasis is more on the consumers rather than on product. The main aim of marketing is to meet and satisfy target customers needs and wants. Buyer behaviour refers to the people or organization conduct activities and together with the impact of various influences on them towards making decision on purchase of products and services in a market. Definition of Buying Behaviour:Buying Behaviour is All Psychological, Social and Physical behaviours of potential consumers as they become aware to evaluate, purchase, consume and tell others about products & services. Consumer buying behaviour is affected by a host of variables, as following:1. Personal, Professional needs, Attitudes and Values, 2. Socio- Economic and cultural background, 3. Age, Gender, Personality, Characteristics, 4. Professional status and social influences of families, friends, colleagues and Society as a whole. 5. Psychological factor that as individual consumer needs, motivation, perceptions, attitudes which operates across the different types of people and influences their behaviour. The combination of all these factors helps the consumer in decision making.
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Need For Study of Retail Buying Behaviour

1. Production policies 2. Price policies 3. Decision regarding channel of distribution 4. Decision regarding sales promotion Marketing starts with the consumers and ends with the consumers. Satisfaction of the consumers becomes the most important goal of a business enterprise. The effort to ensure customer satisfaction lies in understanding the consumers, his likes, dislikes his expectation and motivation. An analysis of the consumers behaviour in terms of consumer consumption pattern, consumer preferences, consumer motivation, consumer buying process and shopping behaviour is very helpful to formulate a firms marketing strategy. So the ultimate objective of a business firm is to create a consumer who is said to be a pivot around which the entire business of a firm revolves.

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INTRODUCTION TO THE ORGANIZATION

COMPANY PROFILE:

(FABRIC, LNJ NAGAR, MORDI, BANSWARA)

RSWM Corporate Office: Bhilwara Towers, A-12 Sector I, Noida - 201301 (NCR Delhi), India. Tel. : +91-120-4390300. Fax : +91-120-2531648, 2531745 Website: www.lnjbhilwara.com
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The LNJ Bhilwara Group, founded in 1961, has today grown into a strong global presence worth Rs.2049crores. The Group has been nurtured into a successful growth track by the able guidance of the Founder and Chairman-Emeritus Mr. L.N.Jhunjhunwala. Currently, The LNJ Bhilwara Group stands as one of the largest firms on the corporate horizon in India with over 20,000 employees and 20 production units positioned at strategic locations across the country. The Groups export earning comprise of 45% of the Groups turnover. The LNJ Bhilwara Group is a well-diversified conglomerate. It has been actively seeking growth and profitability by investing in a variety of systematically identified businesses making it a multi-product conglomerate with interests in a range of industries such as textile, graphite electrodes, power generation, power engineering consultancy services, Steel and IT enabled services. The Pioneering Textile division of the Group is not only a key player in the industry but also has many firsts to its credit. The textile division has the sole distinction of producing a unique fire retardant yarn called Trivial CS now known as (Lansing Austria). It is also the sole licensee for the highly specialized yarn called Tensel. The group has time and again been acknowledged for its world-class quality products in the domestic market such as Mayur Suiting, BSL Suiting, La Italia Fashions and Geoffrey Hammond superfine suiting. At the same time, their services to several leading global brands for knitted garments have been recognized with the units garnering top export awards in different fields for several years in a row. The LNJ Bhilwara Group also has the largest integrated Graphite Electrodes manufacturing plant in South-East Asia with a reputed clientele comprising of major steel plants in the world. Graphite exports constitute 70% of total sales volume. An evidence of their success can be seen in the fact that HEG, an integral part of the Group, is all set to undertake an Rs.450crore expansion plan to tap opportunities in the export market. The expansion of the Mandideep plant would double the capacity from 30,000 TPA to 60,000 TPA.

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Following the success of its earlier Hydro-Electric Power Project of 15 MW at Tawa Nagar (MP) in 1997, the Group has commissioned, Indias first IPP Hydro-Electric Malana Power Project of 86 MW in a record time of 30 months at Kullu (HP), in July, 2001 and is set to commence work on 200 MW Allain-Duhangan Hydro Electric Project at Manali (HP). Little wonder then, that the LNJ Bhilwara Group of companies has been awarded IS / ISO 9001:2000 certificate for setting exemplary standards in quality. The company manufactures over hundreds of design-shade combinations and in solids each year in various blends. These include Polyester/Viscose / Wool, Polyester / Lycra, polyester/ Tencel, Polyester/Linen among others. An enlivening blend of exposure to global fashion trends and expertise ensures that we are abreast of and pioneering, Innovative future trends. Dressing in India is oozing with freshness. Thanks to an unparalleled rise in disposable income levels, increased media exposure of fashions and a growing tendency towards self-indulgence. The evidence is there for a11 to see - a never-before influx of international and domestic products and brands in both formal and casual wear. The Indian customer not only has become discerning but also has an astonishingly wide range to choose from. And, we at Mayur are determined to ensure that we con tribute to this choice and continue to make a mark.

LOGIC OF LOGO
Shape is symbolic of superlative quality, purity in nature and global (infect cosmic) stature. The colour black connotes the strong heritage the company enjoys, along with unity and reliability, while the colour gold reflects passion excellence, superlative quality and the diverse expansion in the product range. The fine, international SSI font used symbolizes compactness, along with unity and strong bonds. With every change come new hopes, new aspirations, new achievements, new benchmarks. With it come new responsibilities and a wider dimension, along with a continued commitment to performance. All this demands a change in persona and thinking.

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Core values of R.S.W.M Pariwar: 1. Self discipline 2. Team spirit working throughout teams. 3. Transparency lead to corporate governance 4. Internal customer satisfaction leading to total satisfaction and delight for the external customers. 5. Honesty and integrity. 6. confidence in our strength 7. concentration on work. 8. team spirit ABOUT COMPANY: it was founded by Mr. Laxmi Niwas Jhunjhunwala (LNJ) in 1961.LNJ Bhilwara group has emerged as one of Indias leading corporate houses, in last four decades. Core business companies: LNJ Group is a multi product conglomerate with a global presence and with business interests spanning a diverse range of industries like: 2. Textiles: 2. Power Generation: 3. Graphite-Electrodes: 4. Information-Technology and IT enabled services 5. Sponge-Iron.

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The Group has successfully integrated its operations into todays Global Economy, with export earnings compromising over 46% of total revenues with over 20,000 employees and 17 production units strategically across the country.

LNJB as a Brand: LNJB group holds leadership in textile industry .it `s popular Brand in the market are: 1. Mayur Suiting, 2. BSL Suiting 3. La Italia Fashions, 4. Geoffrey Hammond superfine suiting, 5. Buddy Davis Leisurewear. The pioneering textile industry of the group is not only a key player in the industry but also has many first to its credit. The textile division has the sole distinction of producing a unique fire retardant yarn called Trevira CS (now known as Len zing, Austria).it is also the sole licensee for the highly specialized yarn called Tencel. The group has been acknowledged for its world class quality products. Little wonders then, that the LNJ Bhilwara Group of companies has been awarded IS / ISO 9001 : 2000 certification for setting exemplary standards in quality.

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Locations of RSWM Limited

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ABOUT RSWM LIMITED:

RSWM Limited is one of the largest textile manufacturers in the country with a turnover of Rs.1550 cr. it is the flagship company of conglomerate LNJ Bhilwara group. RSWM operates about 3,60,000 spindles and produces 1,00,000 MT of yarn per year. RSWM has the most modern spinning and weaving plants, considered as trendsetters and dominant in technology, quality and product - mix in the Indian Textile industry. In 1968 - 69, RSWM manufactured Indias first polyester viscose (PV) blended yarn and this is where Mr. LNJ made his fortune. Having consolidated this business, the group started diversification. RSWM has the most modern spinning and weaving plants, considered as trendsetters and dominant in technology, quality and product - mix in the Indian Textile industry. In 1968 - 69, RSWM manufactured Indias first polyester viscose (PV) blended yarn and this is where Mr. LNJ made his fortune. Having consolidated this business, the group started diversification. The Spinning units are equipped with preparatory machines from Trutzschler, Rieter, Vouk, Crosrol and Lakshmi Machines. The post - spinning machines have been imported from Schlafhorst (Autoconers 238 & 338), two for - one twister from Volkmann, Leewha and Murata. The groups philosophy is not to compromise on technology or raw material. Thus special fibers like flame retardant polyester from Hoechst (Germany), Tencel from Acordis (U.K.), Flax from Belgium and Silk from China are imported to spin world class yarns. The units are also equipped with Fiber dyeing IITHP dyeing technology from Dalal Obermeir. Weaving Plants have Sulzer P7100 & P7200, projectile & rapiers, apart from air jet & Sulzer and Toyoda weaving machines. Its Denim and 46MW Captive Power Plants have commenced operation. As a significant milestone of its expansion plan, RSWM International B. V. Holland is incorporated as a 100 % subsidiary of the company. It has also announced the acquisition of Cheslind Textile Ltd., a Bangalore based textile unit. The current yarn portfolio of RSWM can be classified into three main categories Greige yarn , Dyed yarn and Mlange yarn.
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Greige yarn/Grey yarn: it is produced from different synthetic fibbers such as polyester and viscose, blends of synthetic and natural fibbers and pure cottons. it is produced at the companys Banswara, Rishabdev and partly at Kharigram plants. Although, it constitutes a relatively lower value added segment, it is by far the largest in terms of volume and it is crucial to the product portfolio offered to customers. Dyed yarn: dyed yarns are produced at the companies, Kharigram and Ringas plants. These are relatively higher value added products and made according to customer specifications of blends, counts and shades. Melange yarn : Melange yarns are premium products made from cotton and its blends and it is used in manufacturing of knitwear and hosiery .The company had completed expansion of its dyeing capacities to 350 tonnes per month for the mlange unit in the last financial year(2007-2008).today company is the largest manufacturer of mlange yarn in the country with 42,720 spindles. while this segment is still Quantitatively small compared to the greige and dyed yarn business of the company .

FABRIC AND DENIM BUSINESS: Blended fabric: RSWM manufactures a range of blended suiting fabrics and has a significant presence in the domestic market with its Mayur brand .The company`s newly modernized process house is fully integrated with weaving and it is located at Mordi. Denim fabric: The company has reported commencement of the commercial operations of the denim plant at Mordi in 2007-2008 with a capacity of 14 million metres of fabric. this project also includes a yarn spinning facility to aid in maintaining superior quality and higher degree of reliability and client servicing.

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MANUFACTURING CAPACITIES:

PLANT: Kharigram Mandapam Banswara Rishabhdev Ringas Mordi. SPECIALITY: Dyed and Greige yarn Dyed mlange yarn Grey yarn Grey yarn Dyed bended yarn Processing & Weaving blended fabrics. CAPACITY: (MT) 2100MT/month 3050 MT/month 1200 MT/month 650 MT/month. SOCIAL INITIATIVES: RSWM has taken number of initiatives in education, healthcare and community development. The company has established and promoted a number of school and training centres.

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It also runs Mayur helpline a 24 hour free ambulance service for trauma victims. Besides, this it also organize activities like Blood donation camp, water conservation, anti tobacco campaign etc.

OBJECTIVE AND SCOPE

The objectives of the research are as follows: SPECIFIC OBJECTIVES: 1. To analyze the effect of recession in textile industry. 2. analyze the performance of RSWM during and after recession. 3. To understand the market position of the company and how the company is managing their target market areas(competitors & its marketing department). 4. To understand the processing of fibber. 5. To understand the clients choice through questionnaire. RSWM is one of the largest textile companies in terms of turnover. Getting the original experience of the business and understanding the business under situation like recession and strategies to sustain under such situation was the scope of my project.

OBJECTIVES:
1. Customer satisfaction 2. Profitability growth 3. Working development 4. Process orientation 5. New product development 6. Follow the KPA and KRA
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MISSION AND VISION:

MISSION : With unique insight into consumer behavior, we strive to offer the best. Following distinct business strategies, the company will continue its tradition of manufacturing the finest products. To continuously grow on sustainable basis and be a major, Innovative, profitable and the most admired textile manufacture in Asia.

VISION: RSWM envisages itself as a trend setter of the textile industry. It is committed to introduce innovative products in the industry which will set new standards. Our vision is to forge a head in the new millennium with an Immediate sense of purpose, and to be seen a undisputed leader, fully equipped fuelled by commitments to invest in pills, Machinery, processes and most importantly our people- team Bhilwara; all towards satisfying and fulfilling our customers need in todays globally competitive environment.

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PRODUCT PROFILE

Mayur Suiting is a premium brand, and has been a proven, all-time favourite of a galaxy of stars. Produced at the Gulabpura unit of R.S.W.M Limited, Mayur has been delivering the best to meet the ever-growing demands of the Clothing and Fashion industry, in the domestic as well as the international markets.

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In recent years, RSWM has restructured its business portfolio and is today seen as a textile company manufacturing and marketing fabrics and ready-to-wear clothing under its own brands. A vertically integrated plant, Mayur has ultra-modern production facilities to convert fibber to fabrics using state-of-the-art machinery imported from Japan, Germany, Switzerland and Italy. Stringent quality checks at every stage and process enabled Mayur to bag the prestigious ISO 9001 certification. While the company lays uniform stress on all fundamental aspects such as exceptional quality, contemporary designs and cost-friendliness for products under all its brands. Mayur is indisputably a high quality, high quality value and contemporary premium fabric's brand. Mayur has significant fabric brand presence in the domestic market and is reputed for its finish and quality. some well known brands: The group boasts of some well known brands, which includes; 1 .Mayur suiting 2 bsl suiting 3 la italia fashions boddy davis 4 geoffrey hamonds superfine suiting leisure wear. These products are manufacturing of various units spread across the country. The company manufactures over hundreds of design-shade combinations and in solids each year in various blends. These include Polyester/Viscose / Wool, Polyester / Lycra, polyester/ Tencel, Polyester/Linen among others. An enlivening blend of exposure to global fashion trends and expertise ensures that we are abreast of and pioneering, Innovative future trends.

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Dressing in India is oozing with freshness. Thanks to an unparalleled rise in disposable income levels, increased media exposure of fashions and a growing tendency towards self-indulgence. The evidence is there for a11 to see - a never-before influx of international and domestic products and brands in both formal and casual wear. The Indian customer not only has become discerning but also has an astonishingly wide range to choose from. And, we at Mayur are determined to ensure that we con tribute to this choice and continue to make a mark.

Looking Forward
We intend to position Mayur as the clear favourite for an ever-demanding clientele and become the favoured choice for the aspiring consumer. This demanding segment promises a huge potential in terms of market share and thus leading us to the onerous task providing customer satisfaction.Mayur's product quality is at par with global norm s and standards. A significant chunk of our fabric production is exported to Middle East:, Mediterranean countries, Europe, Far East and USA. We look to the future with great hope as we capitalize on the opening up global trading like never before. However, we also realize the need to constantly reorient our marketing strategy. We are guided towards this goal by our innate ability to stay tuned to customer preferences and remodel our value delivery chain to make the interface with our precious consumers a mutually satisfactory experience.

FABRIC EXPORTS
1. MARKS & SPENCETs: 2. perry ellis 3. haggars 4. pvh 5. calvin klein

32

UNITS OF LNJ BHILWARA GROUP

A NATIONWIDE PRESENCE A. TEXTILES RSWM Limited

1. Kharigram

Synthetic, Regenerated Blended Grey, Dyed Yarn

Cellulosic

2. Mayur Nagar, Banswara

Synthetic, Regenerated Cellulosic & Cotton-Blended Grey Yarn Cotton Melange Yarn, Cotton-blended Melange & Dyed Yarn

3. Mandpam

4. Rishabhdev

Synthetic, Blended & Grey Yarn

5. Ringas

Synthetic & Blended Dyed Yarn

6. LNJ Nagar, Mordi

Fabric

7. LNJ Nagar, Mordi

Denim

33

8. LNJ Nagar, Mordi

Captive Thermal Power

9. Bagalur

Cotton Yarn

Maral Overseas Ltd.

10. Maral Sarovar

Cotton Yarn, Cotton-Knitted Fabric & Cotton(100% EOU) Knitwears Captive Thermal Power Knitwears

11. Maral Sarovar 12. Noida

13. Noida

Knitwears

BSL Ltd.

14. Bhilwara

Yarn, Worsted, Synthetic & Silk Fabric, Garments & Accessories Captive Wind Power Generation

15. Jaisalmer

Bhilwara Spinners Ltd.

16. Bhilwara

Synthetic, Blended Grey & Dyed Yarn

34

BMD Pvt. Ltd.

17. LNJ Nagar, Mordi

Specialized Automotive Furnishing Fabric

Fabric

&

Bhilwara Processor Ltd.

18. Bhilwara

Processing of Synthetic & Worsted Fabric, Tops Fiber Dyeing

B. GRAPHITE

HEG Ltd.

19. Mandideep

Graphite Electrodes

20. Mandideep

Captive Thermal Power

21. Durg

Steel Billets

22. Durg

Captive Power

waste

Heat

Recovery

23. Tawa

Captive Hydro Electric Power

35

C. POWER

Bhilwara Energy Ltd.

24. Pathankot

UBDC Stage III Power Generation

Hydro

Electric

25. Tawang

Nyamjung Chhu Power Generation

Hydro

Electric

Malana Power Company Ltd

26. Malana (Kullu)

Hydro Electric Power Generation

AD Hydro Power Ltd.

27. Allain-Duhangan (Manali)

Hydro Electric Power Generation

Indo Canadian Consultancy Services Ltd.

28. Noida

Power Engineering Services

36

D. INFORMATION TECHNOLOGY

Bhilwara Infotech Ltd.

29. Bhopal

Medical Transcription Services

30.Bangalore

IT Services

E. OFFICES

Corporate Office

31. Noida (NCR - Delhi)

37

Regional / Marketing

32. Mumbai

33. Kolkata

34. Bangalore

35. New Delhi

36. Ludhiana

37. Amritsar

38. Bhilwara

38

PRODUCTION DEPARTMENT

SPINING There are three sections in spinning unit mainly preparatory section, spinning section & post spinning section. The main function of this section is proper mixing of polyester & woollen raw material, which comes in pressed bales & manufacturing of yarn 65% relative humidity, is required in this section. This truly international blended yarn is the result of the world's premium technologies, Radio frequency dryers, which are ultimate in advancement of drying dyed polyester & woolen tops & grilling & combining machines from NSC, France internationally renowned for the mixing of polyester woollen blends contributing to the yarn's technologies supremacy are BSL ring frame machines and electronically monitored T.F.O. Auto corners
39

The zingers ring spinner 421 combines solid & reliable engineering with top-level efficiency, reliability & sturdiness using automation & high teach components of the future.

WEAVING: This section is divided into 4 subsections i.e. preparatory, loom, checking & mending .The main function of this section is manufacturing of fabric from yarn 74% relative humidity is maintained in this section. In this section the richest quality polyester & viscose go into the fashioning this dream blend of suiting & BSL solver rote shuttle less-projectile looms weave an extremely advanced & precision controlled fabric. The fabric is credited with optimum finish.

40

PROCESSING: There are two sub sections dying & finishing. It is designed to quickly & evenly impart the desired degree of finish & to accurate consistently repeat this under the production conditions. Finishing is undertaken with sharing equipment and finally rotary press ensures all the work, that every inch of the fabric is uniformly accepted worldwide. Supervisor, machines & papers press give the fabric a qualitative finishing edge. The processing technology is employed to create these fabrics in truly world-class fashion. PRODUCTION PROCEDURE: Productions of yarn follow the following produces Yarn is formed by different cotton polyester, viscose etc. For polyester or yarn both constituents are mixed in a definite ratio. Fibbers could be colours. 1. Blow Room Line: It is machine that works fu- formation of lap. It is like mates of raw material i.e. polyester, viscose or cotton. After lap formation it is wounded around lap bar. In RSWM a Laxmi rioter it trutzschler have launched the It uses high load motor for 960 rpm of 2kw. 2.Carding: After lap formation sliver is formed. For it carding machine is used Silver is very thick loose type thread. The sliver is there is a sensor, which sense the broken of the silver & after breaking it is Join by the worker. The machine is automatically stopped after breaking of the slider. In RSWM LR (Laxmi rioter) this process is also remove the dust particles from the sliver. 3.Drawing (Doubling): In the sliver is made thicker by combing 15 or 16 slivers together to form a single sliver. It produces evenness in sliver. Vouch & or have LAUNCHED it in RSWM in this the air pressure is applied on the sliver. In tills process the material is 41

passed through the machine at two times. Tills process is also called as Draw Frame. 4. Speed frame : The sliver from the draw frame is thread with fewer diameters then sliver. It is used for rowing formation. It is wounded on bobbin. This bobbin is known as S/F. Lakshmi Rioter has launched it in RSWM. 5. Ring Frame: This machine is used for ultimate formation of Yarn. This yarn is wounded on small bobbins. This ring frame is connected with a communication system called ring data & its speed is controlled by spinal. There is a LED & photo detector which sense the any breakage of the LED & photo detector is placed on the both ends of the machine it is automatically stopped if any yarn is broken. The yarn made has a particular count. This work is done by the roller to the drafting the rowing. They give the twisting in the yarn with the help of ring & traveller. The thickness of the yarn is depending on the count. If the count is more (flue) the yarn is thin & if the count is less close (coarse) the yarn is thickly has launched it in RSWM.

42

6 Autoconer: The function of this machine is to wind yarn from bobbin to cone. With the help of splicing the Yarn is combined together from the different bobbins. The splicing procedure is carried by air pressure which of two types: 1. Wet splicing 2. Dry splicing The yarn is passes through an electronics gage which major any type of fault in the yarn & remove the fault by the worker. 7. Cheese Winder:

43

In this machine two or more than two yarn are combined together on the cheese. So this process is known as cheese winding it only combines not produce any twist. Textbook has launched it in RSWM. 8. T.F.O. (Two For One Twister): As same indicate in this machine two yarns are combined as well as twisted. These processes minimize the unwanted knots in the yarn. Star Volkmann VTS-07 has launched it in RSWM. 9. Packing In packing department relative humidity is quite high viz. 90% to provide adequate moisture to the yarn. Although it will be increase the yarn package. 1. Domestic 2. Export Oriented There are two types of packing: 1. Pilot packing 2. Cartoons packing 10. Checking A checking procedure is followed to ensure that material should not be mixed with another. For this purpose cones on a trolley are checked by ultra violet light in a dark chamber. If the material is mixed or any other variations like count/blend etc. are there it will be reflected by shade variation in the cones and under UV lamp, the reflectance would be different for normal and defective portion by virtue of which we can attest the cones.

44

CPPC DEPARTMENT
(Centralize Production Planning & Control) It is a diverse department; mainly dealing is sales co-operation rather than actual sales. It acts as a coordinator between the marketing and production department. Its obligation ends when the material are dispatched physically from plant/ A part Banswara set up, there are two more set ups of spinning and weaving i.e. in Bhilwara and Kharigram set up. The sale is being run on the principle of C.P.P.C. (Centralize Production Planning Control). This means that the department has to coordinate the activities right from marketing of the product, getting order, and producing according to it. On every 20th planning for the next months production estimates is being made so that production activities are carried on a regular basis without any disturbance. All marketing people & executive in particular department give their requirements (as to what they want in the next month) before 20th of every month. List of pending order are also being discussed in this meeting and then planning is done accordingly. The production orders are accepted after profit assessment. While planning the best order with a considerable profit margin is being accepted and a blue print of production activities are set out so that the order can dispatched in time.

RAW MATERIAL DEPARTMENT

Raw material department deals with the raw material requirement by different units. From 18 to 25 every month is a planning week in which marketing People from various depots visit to company & give their requirement for the sales of next month. According to the final yarn required every unit calculate their raw material need & give this to raw material department. Than they will decide how much material should order for the month on the basis of analysis that how much material is present in godown & how much is in transit. These requirements are than sent to Mumbai office where all the units of RSWM
45

send their respective requirements & than their purchase is done on group basis in lump some amount in order to get raw material at economic rate. The minimum level that is maintained in go down is 25%.Various types of raw material used our here are as follows:

1. Viscose 2. Polyester 3. Cotton 4. Acrylic 5. Silk 6. Nylon. Mainly the raw materials come from following place: Rajasthan, Gujarat, M.P. Maharastra . From unit 1 to 5 raw material required are for following products; 1. 2. PC (POLYSTER / COTTON) PV (POLYSTER / VISCOSE)
46

3. 4.

NC (NYLON / COTTON) AC (ACRYLIC / COTTON)

In unit 6, 7, 8 there is a production of 100% fibber either cotton or polyester. There are three main yarn manufactures in spinning (RSWM):1. Grey Yarn 2. Dyed Yarn 3. Milange Yarn REMAINING TWO YARNS: Dyed Yarn manufactures in Kharigram and Ringas. Melange Yarn is a dramatic and innovative mix of different types of fibber to create magical textures in the resultant fabric that is woven and knitted from it.

ABOUT RAJASTHAN SPINNING AND WEAVING MILLS LIMITED (RSWM)

Turnover -1550 cr. Spindles 3,60,000 ;manufactures 1,00,000 mt/year. 3 types of yarn*1. Greige Yarn , 2. Dyed Yarn, 3. Melange Yarn, It is in fabric as well as in denim business also.

47

OBJECTIVE
My objective at RSWM LTD was to analyze effect of recession on RSWM . 1. 2. 3. To study working of RSWM. To prepare questionnaire ,to know consumer choices. Export Performance of RSWM Ltd

Effect of recession on PERFORMANCE (in CRORE) Particulars TURNOVER EXPORTS PAT 2009-10 1538.49 566.70 36.03 2008-09 1302.23 391.64 -63.86 2007-08 1173.83 586.44 .27

SECTION WISE-EXPORT

April`09-Feb`10 FABRICS 8568.35

Apr`08-Feb`09 6752.53

%change 26.89

YARN MADE-UPS

3521.30 1875.12

3374.95 1374.59

4.34 36.41

FIBER TOTAL

1273.91 15238.67

949.32 12451.39

34.19 22.39

48

MadeUPS(12%) &FIBER(8%)

FABRIC (57%)

Yarn(23%)

Conclusion from export performance

The Export of the yarn declined around 2% in dollar terms ,during the above period. The main Yarn declined during this period are Polyester, cotton yarn (16)% and Synthetic Yarn(27)%, stating the effect of recession in the textile industry.

MAIN COMPETITORS
PARTICULARS MARKET CAP(Cr.)
49

ROI(%)

RSWM LTD JINDAL CORTEX LTD

267.6 241.13

27.2 15.4 17.8 -8.6

BANSWARA SYNTEX 150.32 SANGAM INDIA 147.43

PROCUREMENT AND DISTRIBUTION: The distribution channels are as follows: Mill --- Agents --- Dealers -- Retailers

CENTRALISED PRODUCTION PLANNING & CONTROL CELL : CPPC has control over all production stages and has been bi-furcated in the following way: 1. CPPC Dye house, 2. CPPC Spinning, 3. CPPC Weaving, 4. CPPC Process house, 5. CPPC Flame retardant, 6. CPPC Greige Go down. TECHNOLOGY AND NEW PRODUCT DEVELOPMENT build the fibre mix based on required characteristics; and shades development ;which is done in association with the dye house

50

NETWORK OF LNJ

51

Research Methodology
Research methodology mean what's method apply to do any type of research and. how can you collect the data from the field'. Before conducting any type of research and analysis and inference based on it, the first and the foremost thing is to collected the date and after the proceeding in a systematic manner to finally reach at result.

Research:Research is a process of collecting, analyzing, interpreting and summarizing in a significant manner for the purpose of framing out necessary conclusion and finding of data perceived and formulated for deriving out the meaningful information. To carry our research necessary telephonic calls needed to be done, suitable appointments were to be fixed and therefore to be market survey is to be followed. Process:Collection of data: this is an important aspect in formulating the objective of research process where the data is collected via two processPrimary sources Secondary sources Primary sourcesthe data is collected primarily by interviewing and personal observation and is original in nature & accurate to the considerable extent. Primary data may be described as those data that have been observed and recorded by the researchers for the first time to their knowledge.
52

There are several methods of collecting primary data. Important ones are: 1. 2.3. 4. 5. -Observation method -Interview method -Questionnaires -Schedules and -Other methods etc.

Secondary sourceswhere the data is obtained from some published & printed sources as newspaper, magazine, website and so on. Secondary data are statistics not gathered for the immediate study at hand but for some other purposes. The secondary data can be collected by internal and external secondary data like data gathered from the files and documents of the company and business periodicals published for monthly, quarterly or annually. -Publications of central state and local govt. -Publication of foreign. -Journal -Books, magazines and newspaper -Reports and publication of business house -Reports and publication of scholars and universities. -Public records

53

Analyzing of collected data: the data collected through market survey & published sources are then processed to obtained necessary inferences & finding for the purpose of achieving the objective as well as to derive necessary conclusion. A considerable skill & knowledge is involved in analyzing the data for the purpose of interpreting thereof. Interpreting of data: it is the significant step where the data collected and analyzed is interpreted in the forms of graphs and figures is depicted in the report called project report. Summarizing the data: thereby necessary summary is prepared which is essential in the summer training being done under an organization.

3.1 Title of the Study

Customer Feedback Of Fabrics With Reference To Mayur Suitings And Shirtings

3.2 Duration of the Project

I have done successfully 45 days training in Rajasthan Spinning and Weaving Mills limited. And the date of training is from 21st June to 5th august

54

3.3 Objective of Study

As I have done my project training in Rajasthan Spinning and Weaving Mills limited, the following are the objective, which I kept in my mind while doing summer training:-

1. To find out the reasons for decrease in sales. 2. To find out customers feedback about the quality and price of products. 3. To find out the perception about Mayur brand.

3.4 Type of Research Type of research is EXPLORATORY:

EXPLORATORY: Exploratory research is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies.

55

3.5 Sample Size and method of selecting sample

SAMPLE SIZE IS 160 PEOPLE AND THE SAMPLE METHOD IS Random sampling.

SAMPLING PLAN:
Sample unit :The sampling units are various areas of banswara which have been

approached to collect data from different people. Sampling method:Sampling method used in this research is simple random sampling which is also known as probability sampling. Under this sampling design every item of universe has an equal chance of inclusion in sample. It is say to a lottery method. Sample size:- The size of the sample was restricted to 100, as to just get a quick analysis CONTACT METHOD Personal interview is used as a method of contacting people. It is a market research technique for gathering information through face-to-face Contact with individuals. Personal interviews take place in a variety of settings-in Homes, at shopping malls, in a business office. This type of research is relatively costly, because it requires a staff of

interviewers, but it provides the best opportunity to obtain information through probing for clearer explanations. It is the best technique to use early on in the research process when the researcher is not yet sure which questions need to be asked,

because new and better questions can come out of the dialogue

DATA COLLECTION METHOD Research Instrument used in this research was Questionnaire. A questionnaire is a formalized set of questions for eliciting information. It is one of the most common instruments used for primary data collection.
56

The questionnaire can be administered in various ways. It can be administered by means of a personal interviewer as well as by the telephone, Mail. Here, the questionnaire was administered by a personal interview.

TOOLS OF ANALYSIS
For the proper analysis of data, Quantitative Technique such as

percentage method was used. In addition, Microsoft excel was also used for preparing charts for deducing inferences.

3.6 Scope of Study

After conducting the research at Rajasthan Spinning and Weaving Mills limited. at banswara , many stages are undertaken as guidance towards appearing at conclusion like interaction with staff ,questionnaire survey and percentage analysis. And other beneficial information of the organization, it can provide us so many tips of management which is helpful for us. 1 Mayur Suiting is a premium brand, and has been a proven, all-time favourite of a galaxy of stars. Produced at the Gulabpura unit of R.S.W.M Limited, Mayur has been delivering the best to meet the ever-growing demands of the Clothing and Fashion industry, in the domestic as well as the international markets. 2 In recent years, RSWM has restructured its business portfolio and is today seen as a textile company manufacturing and marketing fabrics and ready-to-wear clothing under its own brands. 3 A vertically integrated plant, Mayur has ultra-modern production facilities to convert fibber to fabrics using state-of-the-art machinery imported from Japan, Germany, Switzerland and Italy. Stringent quality checks at every stage and process enabled Mayur to bag the prestigious ISO 9001 certification. 4 While the company lays uniform stress on all fundamental aspects such as exceptional quality, contemporary designs and cost-friendliness for products under all its brands. 5 Mayur is indisputably a high quality, high quality value and contemporary premium fabric's brand. Mayur has significant fabric brand presence in the domestic market and is reputed for its finish and quality.
57

3.7 Limitation of Study

The various limitations which are found by me in market are:No study can be done without any limitation and hence this project is not an exception too. The research would like to the following limitation the time period of the study was limited to two months hence it became constrain to cover the vast geographical area of Banswara & Udaipur city. 1. Geographical diversity was constrained during the survey. 2. Due to time constraint, the research was confined to Banswara and Udaipur city only. 3. Some of the respondents were bias and gave wrong information. 4. Customer were spread over a large area so 160 sample size are not sufficient. 5. Due to hot it is not to be possible to go at several places. The survey is based on a small sample size .Thirty respondents is an insufficient number to draw conclusions about RSWM Ltd and Its clients perception s about its operations. A large sample size would have made the study more accurate. Since the primary study is based on customer feedback through questionnaire Methodology, the limitation of the respondent, bias creeps in. some respondent may not be honest in giving their opinions or may have factors like respondent fatigue,respondent disinterest ,which may yield factually incorrect information in the survey. The data analysis techniques are basic and the research lack s the use of highly sophisticated statistical tools.

58

Facts and Findings

FINDINGS:Fundamental Analysis helps us understand the weak points of the company like sales promotion activities, stability in the variety of the material, high price ,as well as so many other things. The findings for the above research are as follows: 1. It can be said that 35% shopkeepers were giving preference to Raymond brand followed by Mayur brand with 30%. 2. 28% of the total respondent said that the Mayur suiting is the Second largest selling product in the Market and 30% respondent favours Siyaram as the largest selling product in the market. 3. 13% of the market of Mayur suiting is purchased by lower income level category, 22% purchased by middle income level, and 40% by middle upper level. and 25% of the market is covered by upper income level.. 4. 33% of the total respondents are good customer service by Raymond, 25% respondents are getting good customer service by Mayur and 20% by Siyaram, and 22% of total respondents are getting good customer service by Grasim. 5. 37% of customers were complaining about dull shade , 25% of customers were complaining about bad finish , 13% were complaining about weaving defect and 25% are satisfied. 6. 30% of customers want that fabric should having self finish , 20% of customers want that fabric should be fancy , 22% of customers want that fabric should be enclosed in attractive packaging and remaining customers want all attributes in fabric.

59

7. 28% of customers had a perception about brand Mayur that it is having good product range , 25% said that it is having good service., so we can say that customers having good image about brand. 8. 30% of customers said that Mayur have poor customer relationship, 20% of customers said that Mayur having poor promotional scheme and 27% customers having no problem. 9. Majority of customers said that Mayur can improve the sale by offering better product range by frequent visit of company and by better publicity. 10. 60% of customers said that Mayur brand having reasonable price and remaining said that it is expensive. 11. 68% of customers said that Mayur having good distribution channel and remaining having bad experience with distribution channel. 12. 68% of the total respondents said that the credit terms of Mayur suiting is negotiable, and remaining respondents said that it has worst. 13. 21% of respondents said that promotion should be through newspaper,

25%of respondents said through hoardings, 26% said through endorsement and 28% said through mouth publicity. 14. 28% of respondents like trousers, 30% of respondents like shirts, 22% of respondents like safaris and 20% of respondents like suits.

60

Analysis and Interpretation

Knowing the awareness and perception of the customers is very important in any industry. This provides insight into the customer behaviour and his expectation from the industry players. A proper understanding of the awareness and perception would definitely benefit the players. This survey attempt to know the shopkeeper better. It examines some interesting choices of the customer. For the proper analysis of data, Quantitative Technique such as

percentage method was used. In addition, Microsoft excel was also used for preparing charts for deducing inferences. 1. Major availability of Brands in shops:Table --1 Particulars Raymond Mayur Siyaram Grasim Total No. of Respondents 56 48 32 24 160 % 35 30 20 15 100

Chart -- 1

GRASIM 15% RAYMOND 35% MAYUR 30%

SIYARAM 20%

RAYMOND MAYUR SIYARAM GRASIM

61

Interpretation 35% of total respondents were giving preference to keep more Raymond brand at their shop, 30% of total respondents were giving priority to keep Mayur brand at their shop. At the same time, 20% of total respondents were giving preference to Siyaram brand and the remaining 15% of total respondents were keeping Grasim brand. 2. Top brand that sell in the market:Table -- 2 Particulars Raymond Mayur Siyaram Grasim Total Chart -- 2 No. of Respondents 36 44 48 32 160 % 22 28 30 20 100

GRASIM 20%

RAYMOND 22%

RAYMOND MAYUR

SIYARAM 30%

MAYUR 28%

SIYARAM GRASIM

Interpretation 28% of the total respondents said that the Mayur suiting is the second largest selling product in the market, 30% of the total respondents favors Siyaram as the largest selling product in the market, and remaining 22% & 20% gives preference to Raymond & Grasim respectively for their ranking in selling.
62

3. Income level of customer that purchases MAYUR suiting:Table -- 3 Particulars Lower income level Middle income level Middle upper income level Upper income level Total No. of Respondents 20 36 64 40 160 % 13 22 40 25 100

Chart -- 3

13% 25% 22%

lower income

middle income

middle upper income

40%

upper income

Interpretation 13% of the Mayur suiting was purchased by lower income level category, 22% of the market of Mayur suiting was purchased by middle-income level, 40% of the market of Mayur suiting was purchased by middle upper income level, and remaining 25% of the market of Mayur suiting was covered by upper income level.

63

4. Customer service from the companies:Table -- 4 Particulars Raymond Mayur Siyaram Grasim Total No. of Respondents 52 40 32 36 160 % 33 25 20 22 100

Chart -- 4

22%

33%

20% 25%
RAYMOND

MAYUR

SIYARAM

GRASIM

Interpretation 33% of the local respondents were getting good customer service by Raymond, 25% of the local respondents were getting good customer service by Mayur, 20% of the local respondents were getting good customer service by Siyaram, and 23% of the local respondents were getting good customer service by Grasim.

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5. Complaints from the customers:Table -- 5 Particulars Weaving defect Bad finish Dull shade None of these Total No. of Respondents 20 40 60 40 160 % 13 25 37 25 100

Chart-- 5

25%

13% 25% 37%

Weaving defect

Bad finish

Dull shade

None

Interpretation 13% of the total respondents were complaining about weaving defect, 25% of the total respondents were complaining about bad finish, 37% respondents were complaining about dull shade, and 25% respondents were satisfied.

65

6. Attributes which should be included in the product Table -- 6 Particulars Self finish Fancy Attractive packaging All above Total Chart -- 6 No. of Respondents 48 32 36 44 160 % 30 20 22 28 100

Self Finish

28%

30%

Fancy

22%

20%
Attractive packaging

All

Interpretation 30% of customers wants quality of self finish, 20% and 22% wants attributes of Fancy and Attractive packaging respectively, and 20% respondents wants all the above attributes.

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7. Perception about Brand Mayur:Table -- 7 Particulars Good product Good price Good service Good publicity Total No. of Respondents 44 44 40 32 160 % 28 28 25 19 100

Chart -- 7

19%

28%

25% 28%
Good product

Good price

Good services

Good publicity

Interpretation 28% of total respondents said that Mayur suiting retain good product in the market, 28% of total respondents said that Mayur suiting retain good price, 25% of respondents said that Mayur suitings having good services, and 19%of respondents said that it is having good publicity..
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8. Major Complaints about Mayur :Table -- 8 Particulars Poor promotional scheme Poor publicity Poor customer relationship No complains Total No. of Respondents 40 41 34 45 160 % 25 26 21 28 100

Chart -- 8

29%

25%

20%

26%
Poor promotion

Poor publicity

Poor customer relationship

No complains

Interpretation 25% of respondents said that Mayur having poor promotional scheme, 26% of respondents said that it is having bad publicity, 21% of respondents said that it is having poor relationship with customers, and 28% of total respondents were satisfied with Mayur.
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9. Improvement in the sale of Mayur:Table -- 9 Particulars No. Respondents 32 48 28 52 160 of %

Offering better product range Offering better publicity Frequent visit of company All above Total

20 30 18 32 100

Chart -- 9

32%

20%

18%

30%
Better product range

Better publicity

Frequent visit

All

Interpretation 20% of respondents said that Mayur can improve sales by offering better product range, 30% and 18% of respondents said that Mayur can improve its sales by offering better publicity and by frequent visit of company respectively.

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10. Perception about Price:Table -- 10 Particulars Excellent Good Average Poor Very poor Total Chart -- 10 No. of Respondents 24 32 40 36 28 160 % 15 20 25 23 17 100

17% 23% 25%

15% 20%
Excellent

Good

Average

Poor

Very poor

Interpretation 60% of the total respondents said that price ratio of Mayur suiting is affordable, and remaining respondents said that it is expensive.
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11. Perception about the availability of products Table -- 11 Particulars Excellent Good Average Poor Very poor Total No. of Respondents 32 40 36 28 24 160 % 20 25 23 17 15 100

Chart -- 11

Excellent

Good

Average

Poor

Very poor

Interpretation 68% of the total respondents said that the distributional channel of Mayur suiting is negotiable, and remaining respondents said that it has worst distribution system.

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12. Perception about availability of credit terms

Table -- 12 Particulars Excellent Good Average Poor Very poor Total No. of Respondents 36 40 32 24 28 160 % 23 25 20 15 17 100

Chart 12

Excellent

Good

Average

Poor

Very poor

Interpretation 68% of the total respondents said that the credit terms of Mayur suiting is negotiable, and remaining respondents said that it has worst.
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13. Suggestion for promotion of the product Table -- 13 Particulars Newspaper Hoardings Endorsement Mouth publicity Total Chart -- 13 No. of Respondents 34 40 41 45 160 % 21 25 26 28 100

Mouth publicity 34%

Newspaper 19% Hoarding 23%

Newspaper

Endorsements 24%

Hoarding

Endorsements

Mouth publicity

Interpretation 21% of respondents said that promotion should be through newspaper, 25%of respondents said through hoardings, 26% said through endorsement and 28% said through mouth publicity.

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14. Product demanded by customer of Mayur brand Table -- 14 Particulars Trousers Shirts Safaris Suits Total No. of Respondents 44 48 36 32 160 % 28 30 22 20 100

Chart 14

Suits 20% Safaris 22%

Trousers 28%

Shirts 30%
Trousers Shirts

Safaris

Suits

Interpretation 28% of respondents like trousers, 30% of respondents like shirts, 22% of respondents like safaris and 20% of respondents like suits.

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SWOT
Strengths 1. Large and diverse distribution network 2. Strong research and sales teams 3. Brand recognition and Strong financial results 4. Experienced top management 5. RSWM is pioneer Company of LNJ Bhilwara Group which is largest

Exporter of Polyester / Viscose Yarn. 6. RSWM Products are known as Quality products and bagged the premier

in comparison of competitors product. 7. Its fabric is marketed with the well-known brand name of MAYUR.

8. RSWM accorded with certificate of IS/ISO 9001:2000 and weighted for quality commitment. 9. Time To Time Expansion & modernization of plants.

Weaknesses 1. price are high compare to other companies in industry 2. Less promotion activities as compare to the other companies 3. Competition with the local process house/independent loom units in piece dyed suiting qualities in view of their lower administering and other cost continuous product development will enable to compete with them. 4. RSWM is not able to compete with Bhilwara local market with the reference of Trading Channel.
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Opportunities

1. RSWM has well known establish arrangement to sell its Yarn all over the world and worldwide. 2. Having vision to penetrate in the Readymade market. 3. Entering into the Thermal Power Project.

Threats 1. Increased intensity of competition from local and global players 2. Opening of Import and Duty Reduction in the Country. 3. Increase trend of readymade garments and fashion fabric viz. Cotton fabrics .

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Conclusion
Customer are the core importance of any industry. In this project work I studied about the feedback of the customer on the basis of certain parameters. On this basis I can conclude that Mayur suitings having less promotional schemes, less publicity which

reflects adversely on the sale of fabrics. Another reason is that they had a poor relationship with customers and distribution is also not up to the mark. Mayur brand having good product , good price but the service they are providing is not satisfactory and the promotional tools they are using made no impact on consumers. The customers having regular complained about the fabrics which had a problem of dull shade, weaving defect, and bad finish. so company should find out the reason of deviation and make efforts for corrective measures. Company can increase their sale by offering good product range for customer having low income level and by frequent visit of the company to the retailers. Customers mainly prefer Mayur brand on the basis of its quality and local customers knew about the brand because it is manufacturing in the same city where the sample is belong.

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Recommendation and Suggestions

In the Banswara city & Udaipur city, it has been seen that the sale of fabric like Mayur, Grasim, Raymond, Siyaram have more percentage. So there is enough scope for the sale of Mayur brand. 1. For that company should take promotion steps to make the shopkeepers as well as customers aware about Mayur. 2. Company should be reduced its price, it would be helpful to other class of customer. 3. Company should be launched new showroom at more places and make sure its easy availability. 4. Company should be more stressed on endorsement. 5. The marketing manager should organize various market research programs by certain gape of period. 6. Company should be resolved its strategies with time to time. 7. Company should give more attention on direct profit percentage for sales person and credit facility. 8. Company should build long lasting relationship with their retailers & wholesaler for this company should adopt CRM (customer relationship management) system. 9. Media advertisement like TV advertises, Hording, Newspapers can act as an effective sales promotion tools.

10. Stock level should maintain properly. 11. Based on the data obtained, the qualitative feedback gives major insights which have been explained as suggestions and recommendations.

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The objective of the company must be to maintain the optimum balance of inventory. RSWM Ltd should provide goods immediately on demand of customers to gain reliability and retain loyal customers with the company. The clients of the company have expressed their dissatisfaction with the time taken by the company to deliver the products. This is a concern and can be addressed as quickly as possible so that the customers as a key stakeholder of the business remain happy with the organization.

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QUESTIONNAIRE
Questionnaire based on awareness of company and consumer behaviour while taking decisions related to his investment in Equities and Derivative market Name:-..... Age:-. Mobile no:- Landline no:-. Address:-....... Occupation:-..... Please select the appropriate option:

Q.1) What are the suiting brands available at your shop? Raymond ( ) Siyaram ( ) Mayur ( ) Grasim ( ) Q.2) Which are the top brands that sell most in the market? Raymond ( ) Siyaram ( ) Mayur ( ) Grasim ( )
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Q.3) What is the income level of customers purchase Mayur Suiting? Lower income level Middle income level Middle upper income level Upper income level () () () ()

Q.4) Do you get adequate customer service from the company? Which brand offers you best service? Raymond ( ) Siyaram ( ) Mayur ( ) Grasim ( )

Q.5) What kind of complains you receive from the customer? Weaving defect ( ) Bad finish ( ) Dull shade ( ) Shrinkage ( )

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Q.6) what kind of attributes do you want to have in the product? Soft finish ( ) Fancy ( ) Attractive Packaging ( ) All above ( )

Q.7) What is your Perception about the brand MAYUR? Good product ( ) Good response ( ) Good service ( ) Good publicity ( )

Q.8) What is your major complain with MAYUR? Poor promotional scheme ( ) Poor publicity ( ) Poor customer relationship ( ) No complain ( )

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Q.9) what do you think that will help to improve the sale of MAYUR? By offering better product range By frequent visit of company By offering visit of company All above () () () ()

Q.10) What is your perception about price of the product.? Excellent ( ) Good ( ) Average ( ) Poor ( ) Very poor ( )

Q.11) What is your perception about the availability of products.? Excellent ( ) Good ( ) Average ( ) Poor ( ) Very poor ( )

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Q.12) What is your perception about availability of credit terms provided by the company? Excellent ( ) Good ( ) Average ( ) Poor ( ) Very poor ( ) Q.13) Which factor played an important role in promotion of Mayur product? Newspaper ( ) Hording ( ) Endorsement ( ) Mouth publicity ( )

Q.14) Which product of Mayur is more demanded by the customers? Trousers ( ) Shirts ( ) Safaris ( ) Suits ( ) Q.15. What would you like to suggest MAYUR to get more attention?

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Bibliography
Library of company and college Book referred: Marketing Research by Prof. D. P. Avasarikar and Dr. S. B. Chordiya Marketing Management by Philip Kotler Websites referred 1. www.lnjbhilwara.com 2. www.rswm.net 3. www.google.com and other search engine 4. www.wikipedia.com

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