Action Plan to Increase Enrollment

Due to a continued decrease in college enrollment the college has initiated the following objectives: 1. Increased its presence in the local community by sponsoring several high visibility events such as the Hyundai Open House and the Registration Festival 2. Opened a center at the Bullock County vocational center offering nursing, nursing assisting and medical assisting 3. Increased our local advertising efforts in the service area through a plan driven by data collected from surveys and other instruments. 4. Begin using the recruiting module in our ACCESS software to help track and follow up on prospective students. 5. Hired a consultant from Strategic Enrollment Management (SEMWORKS) to assist use with developing a realistic enrollment management plan. The plan has been reviewed and adopted by the presidents cabinet and is now in place. To insure focus is not lost, the plan will be monitored by the cabinet on a monthly basis and changes will be made based on data, cost and progress made toward meeting the enrollment goal. The Enrollment Management Plan is below.

Priority Ratings: MC = Mission Critical, E = Essential, D = Desired Priority MC Objective Increase Applications Strategy Improve literature (Viewbook, Financial Aid Booklet, Program Brochures, etc.) Increase Audience High School students, adult students, business & industry Delivery Method Mail, present at career days, high school counselor offices, on campus offices and depts. Mail, e-mail, Lead Responsibility Timeline Success Indicator Viewbook, Program Brochures and Financial Aid Booklet competed and disseminated to the public An increased

MC

Increase

High school

Enrollment

inquiry cultivation

MC

Actively recruit stopouts and those who registered but did not attend Move registration and advanced registration to an earlier date in the term Introduce parent campaign

MC

students, walk-ins, students from list acquisition, phone calls Stop-outs, parents of stop-outs, students who completed applications but did not attend All current & prospective students

phone calls, visits, open houses, parent e-mail or visit web, DVD Mail, phone calls, e-mail, web, DVD

conversion rate of applicants to students Immediate The number of stop-outs re-admitted

Web, Regular & Phone Registration

Immediate

Increase in number of students who pre-register with a validated schedule Reception, open house, etc. held for parents and/or significant other Increase positive responses on student evaluation Student and Faculty/Staff feedback

Increase Retention Rate

Parent and significant others

Mail, on-site reception, DVD

Student Support Staff

Re-visit Orientation course and Work Ethic initiative Re-visit Early Alert System

Current Students

Classroom

At-risk students

Intranet, Referrals

Enrollment Management Director

Increase overall interest in the College

Penetrate primary market (List acquisition; Targeted schedule dist; Treat test scores, transcripts, FAFSA as hot leads)

High School Seniors, Spanishspeaking Populations, Adult students, stop-outs

Schedule, mail, phone calls, web, TV, radio, high school counselors, newspaper, magazines

On-going

Increase interest, applications and enrollment

Improve web presence All prospective students, business & industry Internet C. Harris Sept. 2006 The number of hits to the site MC Increase enrollment and retention rate Print yearly schedule All Current and Prospective students Mail, Drop-off points, churchs, Internet W. Holt L. Crowe Instructors

Oct. 2006 The production and distribution of yearly schedule D Increase retention rate Guarantee schedule protection All students Dr. Molina Yearly schedule being followed/fewer student complaints D Increase retention rate Become counseling-oriented instead of sales-oriented Prospective Students, Walkins In person, mail T. McBryde Immediate Positive responses from evaluation instruments MC Increase enrollment Improve signage Everyone ---- D. Griggs S. Munnerlyn K. Cox July 2006 New signs are printed and placed on buildings and other structures E Increase enrollment Increase involvement of Ambassadors and Alumni Prospective Students Open House, advance registration L. Brown V. Murphy

T. McBryde Immediate The number of Ambassadors and Alumnus participating in campuswide events

The above objectives and strategies will be monitored monthly and reported to the Presidents Cabinet