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Home Features Beauty & Fashion News and Events Sunsilk Co-Creation creates mane attraction at Philippine

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Fashion Week 2010

Sunsilk Co-Creation creates mane attraction at Philippine Fashion Week 2010

Wednesday, 02 June 2010 01:00 PM Lyn Cacha Share this Export PDF Print E-mail

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Fashion week is not just about clothes and shoes it is always interesting to see what the designers come up with when it comes to their models crowning glory. Some hairstyles are completely weird, but there are others that are truly so beautiful that they inspire you to try them as well. Unfortunately, unlike celebrities and models that have the means to change the look of their hair at a moments notice, many of us, who only have regular beauty budgets, would have to stick to affordable means to keep locks healthy and beautiful. To showcase how beautiful hair is important to great style, Sunsilk Co-Creations sponsored a special segment for Philippine Fashion Week Holiday 2010, last Wednesday, May 26. Hosted by Sarah Meier, the event featured the countrys eight top fashion designers. These designers were then divided into four teams and were tasked to co-create fashion versions of the four shampoo variants of Sunsilk Co-Creations Straight and Sway, Strong and Long, Smooth and Manageable, and Damage Repair.

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The first team, composed of Lyle Ibanez and Jerome Salaya Ang, combined their styling prowess and showcased their interpretation for Sunsilk Straight and Sway collection. The models, all sleek in deep pink and purple dresses, showed how straight-flowing hair can look equally beautiful without too much styling. Some of the pieces shown were highly textured, with shredded leopard-print fabrics and shiny sequins.

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The Raoul Ramirez and Joel Escober tandem interpreted the brands Strong and Long hair shampoo through fur-like, flowy dresses that are soft and light, mostly in light and dark moss green shades accompanied with gold accessories.

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The movie Pretty in Pink came to mind when I saw Arnold Galang and John Parass interpretation of Sunsilks Smooth and Manageable variant. Relaxed, soft, and feminine, the ladies looked effortlessly chic. Adorned with pearl necklaces, the dresses were delicate and flowery.

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Chris Diaz and Veejay Floresca, meanwhile, pumped up the volume for their interpretation of Sunsilk Co-Creations Damage Repair. The ladies sported big soft curls while wearing orange-hued dresses. The strong color highlighted the very intricate details of the dresses, while the light orange sorbet-colored frocks were instinctively reminiscent of the revitalizing scent of citrus.

A night of high fashion, beauty, and expertise, it must have been a great challenge for the designers to embody the hair products through fashion. Nevertheless, the event showed that beauty is accessible - women can create some mane attraction without busting their budgets.

All photos are used with permission from Fritz Tentativa

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Disclaimer: Comments posted here reflect our readers views and not the opinion of The Philippine Online Chronicles.

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0 YzcahGail 03 June 10, 12:01 AM

Nice reveiw on Philippine Fashion showcasing the great talents and artistic creation of Pinoy designers. Reply

0 iloveandi 28 September 11, 06:13 PM

good job sunsilk! looking forward to seeing one of your future events. and i hope it will be as succesful if not greater than this one! Reply

0 sheena 25 October 11, 04:33 PM

Been using this shampoo for years and I must admit, not only is it very affordable but it is very effective as well! Sobrang healthy ng hair ko ngayon thanks to Sunsilk. More power to you guys! Reply

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