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This is a sample business plan and the names, locations and numbers may
have been changed, and substantial portions of the original plan text
may have been omitted to preserve confidentiality and proprietary
information.
You are welcome to use this plan as a starting point to create your own,
but you do not have
permission to reproduce, publish, distribute or even copy this plan as
it exists here.
Requests for reprints, academic use, and other dissemination of this
sample plan should be emailed
to the marketing department of Palo Alto Software at
marketing@paloalto.co.uk. For product
information visit our Website: www.paloalto.co.uk or call: 0845 351 9924.
Copyright Palo Alto Software Ltd1995-2008. All rights reserved.
Confidentiality Agreement
The undersigned reader acknowledges that the information provided
by_______________ in this
business plan is confidential; therefore, reader agrees not to disclose

it without the express written

permission of_______________.
It is acknowledged by reader that information to be furnished in this
business plan is in all respects
confidential in nature, other than information which is in the public
domain through other means and
that any disclosure or use of same by reader, may cause serious harm or
damage to
_______________.
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___________________
Date
This is a business plan. It does not imply an offering of securities.
Table of Contents
Page 1
1.0 Executive
Summary.........................................................................
....................................................1
1.1
Objectives......................................................................
.............................................................2
1.2
Mission.........................................................................
...............................................................2
1.3 Keys to
Success.........................................................................
...............................................2
2.0 Company
Summary.........................................................................
....................................................2
2.1 Company
Ownership.......................................................................
..........................................2
2.2 Start-up
Summary.........................................................................
.............................................3
3.0
Services........................................................................
........................................................................6
4.0 Market Analysis
Summary.........................................................................
.........................................6
4.1 Market
Segmentation....................................................................
............................................7
4.2 Target Market Segment

Strategy........................................................................
.....................8
4.3 Service Business
Analysis........................................................................
................................9
4.3.1 Competition and Buying
Patterns........................................................................
.................9
5.0 Strategy and Implementation
Summary.........................................................................
.................10
5.1 Competitive
Edge............................................................................
........................................11
5.2 Marketing
Strategy........................................................................
..........................................11
5.3 Sales
Forecast........................................................................
.................................................12
6.0 Management
Summary.........................................................................
...........................................13
6.1 Personnel
Plan............................................................................
.............................................14
7.0 Financial
Plan............................................................................
........................................................15
7.1 Important
Assumptions.....................................................................
.......................................15
7.2 Break-even
Analysis........................................................................
........................................16
7.3 Projected Profit and
Loss............................................................................
...........................17
7.4 Projected Cash
Flow............................................................................
...................................22
7.5 Projected Balance
Sheet...........................................................................
.............................24
7.6 Business
Ratios..........................................................................
.............................................25
Guildford Dry Cleaning Service
Page 1
1.0 Executive Summary

Guildford Dry Cleaning Service is a sole trader, start-up enterprise, to

be established in Guildford,
Surrey. The company will provide dry cleaning, laundry, and garment
alterations, offered with
regular home pick-up and delivery services.
The company will have a production facility, but will not need a retail
shop front because of our pick-up and delivery service. However, we will
need delivery vans, and customer service trained drivers.
Customers can choose payment either at the time of each delivery, or by
monthly credit card billing. The Service will send statements to each
contract customer, itemising service fees and the charge for the service
to their credit cards for payment, at the end of each month.
The business provides a new door-to-door dry cleaning, laundry, and
alteration service in
Guildford that surely will attract customer attention. Working customers
may find this service is
convenient for them and want to try it. If they are satisfied with the
service quality they are likely to become repeat customers. When the
patronage happens continuously, they become loyal customers of the
service. These customers will recommend Guildford Dry Cleaning Service
to their friends and coworkers. As more and more customers use this
service, Guildford Dry
Cleaning Service's image is enhanced and we will gain more and more
market share.
Sales forecast gradually increase over the year 2006 and comprise total
sales of 324,700. We
project solid Net profits in the first year. Third year Sales and Net
Profits increase significantly.
Sales
Gross Margin
Net Profit
0
100,000
200,000
300,000
400,000
500,000
600,000
2004
2005
2006
Highlights
Sample Business Plans - UK Guildford Dry Cleaning
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