Académique Documents
Professionnel Documents
Culture Documents
Anne Collier
• Editor, NetFamilyNews.org
• Author, MySpace Unraveled
• Co-Director, ConnectSafely.org
What IS the social Web?
--A/so known as 'Web 2.0/--
• User-produced, youth-driven
• Multiple devices
• Multimedia
• Uploadable, downloadable
• Difficult to control
• 55% of US 12-to-17-yr-olds use it
CQnnectSafeiy-
_ Sociallaing Starts Here=
-It's the users' Web, and it's more interactive, or social, than ever (see latest Pew
Internet & American Life study <http://www.netfamilynews.org/nI060602.html#3>)
-Accessible in more places on growing numbers of devices.
-While we grownups are still mostly downloading (consuming information), kids
seem to be more interested in uploading.
-Tim Berners-Lee, the Web's inventor, said recently that first the Internet was
about connecting computers; Web 1.0 was about connecting documents; and
now it's about connecting what those documents are about - interests, activities,
research, hobblies, etc. Teenagers say it's about relationships, socializing.
-Pew/Internet study 1/07
<http://www. pewi nternet. org/pdfs/PI P_ SNS _Data_Memo _Jan _2007 .pdf>:
More than half (55%) of US 12-to-17-year-olds use
social sites, 48% at least daily
66% of teens who have created a profile limit access
to it, and the majority of them know the difference
between a public and a private profile
70% of older girls (15-17) have used a social site vs.
54% of older boys; among 12-to-14-year-olds, more
boys (46%) use these sites than girls do (44%)
91 % of all social-networking teens say they use the
sites to stay in touch with friends they see frequently
and 82% to stay in touch with friends they rarely see
in person (e.g., those in another state)
72% use the sites to make plans with friends, 49%
to make new friends.
SN not going away
Notjust MySpace! Facebook,
YouTube! Hi5! LiveJournal! Orkut",
• 1OOs, maybe 1,000s, of social sites
• Corporations adopting SN in workplace
• "Niche" sites - hikers, travelers, sports
fans ...
• Increasingly mobile - phones, gameplayers
• Global - Korean, Japanese, Swedish,
Estonian, Indian, Canadian ....
___.__ .• c .....•.... --." .. -0 •••••••••••••••• w .•....... w .....•..••.•.. ~
ConnectSafely
Smart SocJaJizlngStarts Here~
--Top sites among US youth: MySpace, Facebook, YouTube, Xanga, LiveJournal, and
MyYearbook. More than 7 dozen listed in Wikipedia (FBI had a list of 200 June '06 - conservative
no.!) <http://en.wikipedia.org/wiki/List_oCsocial_networki ng_ sites>
--Teen-specific SN sites (compared to MySpace)
<http://www.dfw.com/mld/dfw/living/special_packages/whatever/15666774.htm> Social sites
"nichefying" and multiplying like rabbits <http://netfamilynews.org/nI060915.html#1> (suspect none
of these will replace MySpace, Xanga, etc. - they'll be added to the mix - sites for sports fans,
families, alternative sports athletes, professional networking, hikers, travelers, shoppers, gamers,
etc.)
--Corporations are building social networking into workplace knowledge-sharing ... "IBM is building
social networking tools into its collaboration software" - CNET
<http://news.com.com/lBM+warms+to+social+networking/2100-1012_3-6121874.html>; "Social
networking goes to work" <http://www.dmnews.com/cms/dm-news/internet-marketing/38300.html>.
"Oil companies are social networking online, investment banks are posting to Web 'wikis," and
Tupperware is mashing up Web applications to analyze data" (San Jose Mercury News
< http://www.siliconvalley.com/mld/siliconvalley/15716400.htm> .]
--Global social networking: Cyworld, all over Asia, and with 90% of Korean teens and 20-
somethings, launched this past summer in the US <http://cyworld.nate.com/main2/index.htm>;
Connectee, Estonia's No.1 social-networking service; LunarStorm.se - 90%+ Swedish high
school students use it, so it just launched UK; Orkut, owned by Google, has most of its users in
Brazil; SaffronConnectcom is a South Asian music-focused social site out of Mumbai, India; HiS,
based in San Francisco, is very popular in India; Bebo, also based in San Francisco, is No.3 in
the UK, after MySpace and Piczo (YouTube is tied for 3rd with Bebo). Mixi, "Japan's MySpace"
went public in Sept., valued at $1.8+ billion <http://mixLco.jp/>; Nexopia, home-grown, is NO.1 in
western Canada and MySpace in eastern Canada.
Not just teens I of course
• 52% of MySpace users are 35+
(teens are 12%)
• Organizations on MySpace:
COnnectSafely
~rnar\~~_Here'·
CBS N'E\VS
Teens Charged In Columbine-Style Plot
Plot R.B~liKll€'dOn.F,,~'vspt1ce Leads ToCh,arges Of lnci1eme:nt To RfO~ Mat4:tng Crln'jJ.niJl lnreslt
ConnectSafejy
S1nal'<tSoclaJ:l1ii:llgStart"Here~
Chris Le at the National Suicide Prevention Lifeline in New York (speaking last spring):
"Our site received more than 128,000 unique visitors from MySpace in the past 12
months," the Lifeline's Christopher Gandin Le told me, referring to the Lifeline's Web site
(as opposed to its MySpace page). Even though MySpace donated 36 million Lifeline ad
placements this past year, only about 10% of those referrals actually came from the
Lifeline's own MySpace profile.
Lifeline coordinates the work of a US nationally funded network of 120 call centers or
hotlines, around the US. The support they give callers is free, confidential, and available
24/7, and they receive 1,300 calls a day nationwide (if someone doesn't answer after six
rings, the call bounces to the nearest crisis center). But they don't only help people in
suicidal crisis. The crisis centers get questions about depression, relationships,
loneliness, substance abuse, and how to help friends and loved ones.
Social networking IS
whatever ...
... anyone wants it to be!
COnnectSafelY
S1:lJN\~ S_:a:ere·
./ Risk assessment
./ "Social producing" ./ Discovering music
./ Learning social rules ./ Producing & editing
./ Decorati ng profiles videos
(self-expression) ./ Discussing interests
./ Exploring identity ./ Social/political activism
./ Writing blogs ./ Keeping in touch with
./ Writing software code friends long-term
CoimectSafelY
S""""~StartalIere-
Exploring identity is "one of the principal tasks of adolescence" - "Blogs Exposed: The
Private Lives of Teens Made Public," by David Huffaker, Northwestern University
<http://www. soc. northwestern. ed u/g radstudents/h uffaker/papers/H uffaker -2006-AAAS-
Teen_Blogs. pdf#search=%22%22Teen%20Blogs%20Exposed%22%22>
COnnectSafeiY
S>;naM; Socil>.)JZing Start<lliere'·
--"Unsupervised online teens & other myths" about some recent studies on teen social
networking, including a Los Angeles Times/Bloomberg study
<http://www.netfamilynews.org/nl060818.html#1>
".a iot of what has always been going on, except that now it's a lot more visible.
But I'll come back to this in a moment.
Question
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Source: Authors' analyses of datalrom1990-2C1lG National Child Abuse anel Negtect Dam
System (NCANDS) reports (U.s, Deptartmel1!of Health and Human Serv;ces,1992-2002),
US research shows that the vast majority of child-abuse cases involve adults the children
know -
according to the California Department of Justice, "90% of child victims know their
offender, with almost half of the offenders being a family member. Of sexual assaults
against people age 12 and up, approximately 80% of the victims know the offender."
"Online victims tend to be teens with troubles offline, such as poor relationships with
parents, loneliness and depression."
--Dr. David Finkelhor, Crimes Against Children Research Center at UNH
News stories Incorrect. data
• A misconception in the US
• Youth more informed than adults
• Not a single case of abduction
• At risk offline = at risk online
-Only 7% of online teens have ever had an interaction with a stranger that made them
feel scared or uncomfortable - though nearly a third (32%) "have been contacted by
someone with no connection to them or any of their friends.
·"Stranger contacts" = comments left on photo-sharing sites and requests to become
friends at social-networking sites, BUT ...
'Pew found "no statistically signif assoc, between stranger contact and having a public
profile"!
'It's possible that teens see some level of unwanted contact as "a relatively minor 'cost
of doing business' in this
environment.
'The behaviors "associated with high levels of online stranger contact" are:
Having a social-networking profile
Posting photos online
Using social sites to flirt
Talking about sex with strangers online
'Pew also reported that "there is no consistent association between stranger contact and
the types of information posted in a profile"
BUT - note that the child's intention is the key thing. The study found that "teens who use
social-networking sites to flirt are more likely to be contacted by people they don't know
although a similar effect is not seen in teens who use social-networking sites to make
new friends." FLIRTING IS ASSOCIATED MORE WITH RISK- TAKING
This finding is consistent with another emerging fact in online-safety research - that it's
the teens who are seeking out risk in life in general who are more at risk online (see
"Profile of a teen online victim" <http://www.netfamilynews.org/nI070518.html#1>).
Two recent studies found that about a third of US 12-to-17-year-olds have been
v ictimized by cyberbullyi ng <http://www.netfam ilynews. org/2007 /06/ cyberbullyi ng-i n-us-
fresh-insights. html>
'Extreme cyberbullying'
L
First one reported in NZ's Sunday News (both in NFN
<http://www.netfamilynews.org/nl070601.html#1>):
·Two 15-year-old secondary-school students tricked by another girl into believing two
teenage boys whose online profiles she'd created with scanned photos of magazine
models had become their online boyfriends. The scam was discovered by the mother of
one of the victims, when she "found a scalpel under her daughter's mattress and an email
on the teen's computer from her 'boyfriend,' instructing her how to kill herself." The girl
had conducted these online "relationships" with her victims for 10 months, even sending
the victims flowers, teddy bears and T-shirts.
·Second case posted by a mother in the ConnectSafely forum -led to her 14-year-old
daughter's suicide attempt.
·US case just came to light - involved 13-year-old (ADD, weight problems), fictional boy,
a "break-up."
-Being clear what we're dealing with with adolescents: The teenager's frontal lobe - the
executive part of the brain that does impulse control, reasons, thinks ahead, understands
cause and effect - is in development until his early 20s. From "The teenage brain: A work
in progress," according to the US National Institute of Mental Health
<http://www. ni m h.nih. gov /health/publ ications/teenage-brai n-a-work -i n-progress. shtml >
* At younger ages, amygdala more active (" mediates fear and other 'gut'
reactions). As teens grow older, activity shifts to the frontal lobe.
-Online life is a mirror of offline - same teenage risk assessment and identity exploration,
same behavioral challenges
-BUT the Internet - with its anonymity and because it's increasingly user-driven (or
"youth-driven," as social-Web research shows) - can also amplify those challenges and
the impact of risk-taking (extreme cyberbullying, real-world legal risks, etc.).
-The social Web requires collaborative solution making .... Many types of expertise
are needed. Parents, teachers, online-safety experts, child development experts,
psychologists, specilaists in at-risk teen behavior, pediatricians, law enforcement" public
policymakers, civil rights experts, and Internet and communications companies. All this
expertise is needed.
THE GOOD NEWS AND THE BAD NEWS IS: THIS REQUIRES LONG-TERM,
CONTINUING DISCUSSION. THERE ARE NO QUICK SOLUTIONS TO PROBLEMS
ON A RAPIDLY CHANGING, UNCONTROLLABLE, USER-DRIVEN MEDIUM CALLED
THE INTERNET.
All this work IS worth it
~
CQnnectSafeJy
Sroo.l';Soeia.llZlnl!Swt$H.re~
--Social norms, risk assessment, identity exploration - what experts call essential
"informal learning" for adolescents
--Dr. Brendesha Tynes in the latest issue of the Journal of Adolescent Research.
The assistant professor of African American Studies and Educational Psychology at the
University of Illinois at Urbana-Champaign further argued that "banning adolescents from
social networking sites - if this were even feasible - as well as monitoring too closely
might close off avenues for beneficial cognitive and psychosocial development that are
available to young people in the online social world," reports the Wilkes University
Beacon (in Pennsylvania) about the study
< http://media.www.wilkesbeacon .com/medi a/storage/paper533/news/2007 /11/ 18/News/O
nline.SociaI.Networking.Benefits.Youth.Study.Says-31 08297 .shtml>. Among the upsides
cited in the article were "beneficial cognitive and psychosocial development"; global
political and cultural awareness (because many social sites have international
memberships); and "perspective-taking, argumentative, decision-making and critical
thinking skills."
---::::
ConnectSafely
SmarlSoc~ StartsHere"
Thank you!
Anne Collier
anne@connectsafely.org