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FACEBOOK AND TWITTER ARE TVS NEW POWER BROKERS, SHAPING THE FUTURE OF TELEVISION

Facebook and Twitter are now power brokers for the global television industry. Their ability to create new business opportunities and engage viewers, boosting advertising and payTV revenue, gives them a significant and increasing influence over all aspects of television. The key findings come in the second edition of the Futurescape report, Social TV.

Facebook and Twitter have become power brokers in global TV, through creating new business opportunities for the television industry. Shows such as The X Factor will use the Facebook Credits digital currency so that viewers can readily pay to vote. Pay-TV electronic programme guides (EPGs) are incorporating Facebook and Twitter: this lets viewers instantly recommend shows to friends and followers, encouraging them to subscribe to pay-TV channels for particular programmes. More than 30 startup companies are launching innovative forms of social TV to entertain viewers and provide value for broadcasters and advertisers: most have deep integration with Facebook and Twitter.

The social networks power over the TV business will increase, because the future of television is social. Many viewers already communicate via Twitter and Facebook on mobiles and laptops while watching TV. This trend can only grow: consumers are buying Internet TV sets with Facebook and Twitter apps pre-installed and also entertainment tablets, such as the iPad. Viewers commenting during programming, particularly live event shows such as the Oscars, is likely to boost viewing and raise advertising revenue for broadcasters. Connected TV sets with Twitter and Facebook apps mean that television programming will coexist with social media on the same screen. Television shows will be viewed with an on-screen, social context.

See the following pages for extracts from the report and the full table of contents.

About Futurescape Digital media research company Futurescape publishes strategy reports on the future of television. Its reports are bought by international advertising and media agencies, TV broadcasters and producers, cable, satellite and mobile operators, media owners, publishers, industry analysts and government agencies, including: AT&T, BBC, CBS, Digitas, Disney, Eutelsat, Fox, HBO, ITV, MediaCom, Ogilvy, Orange, Publicis, UBS, Virgin Media, Warner Bros. Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting can be ordered online at www.futurescape.tv

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Sample Page
6.5. Facebook and Twitter on three screens a better service for users Both Facebook and Twitter stand to benefit from their arrival on connected TVs. At the very least, their existing users will be able to enjoy the added convenience of having the services on the living room screen, as well as on the PC, laptop, mobile and iPad. Edelmans insight that people think of social networks as entertainment means viewers are likely to regard social networks as another entertainment option on the TV screen. From a CE manufacturer perspective, Vizio co-founder Ken Lowe agrees: We are witnessing the demise of television, new technologies are going to take over, television is being replaced by the entertainment display. Just reading updates and tweets by family and friends can be entertaining. Contributing in real time, whether via the TV set or via a second screen device, creates opportunities for people to become even more socially engaged with TV programming. If users do appreciate having Facebook and Twitter on TV, then user satisfaction should grow, even if incrementally at first, and reduce churn for the social networks. Churn appears to be more of an issue for Twitter than Facebook. The company says it needs to better explain the services benefits to new users, as there is often a so what? reaction after joining. For each of the social networks, more users may be recruited as flat screen buyers discover that the two services are already available via the apps gallery.

6.6. Providing real-time conversation and social interaction via the TV One of the main commercial goals is to be the real-time conversation service that runs alongside major live viewing events, such as the Super Bowl or the Oscars. Such conversations are already increasingly integrated on broadcasters Web sites, via Facebook and Twitter social plug-ins. Providing them direct on the TV screen will give a social network invaluable usage and awareness amongst connected TV viewers. That awareness will spread from those viewers to their personal social networks. There will be further specific commercial opportunities from sharing advertising, sponsorship and other revenue streams, such as transactional, that derive from the app that incorporates the conversation. This will likely require the social network to have one or more partners. Depending on the social TV system, these could be the CE manufacturer or platform operator and the broadcaster or content rights owner. The prospective partners will have to consider their overall relationships with the social networks. For instance, broadcasters and content owners may opt to favour Twitter over Facebook. By backing the smaller service, they could give themselves some flexibility and not be locked into Facebook for all of their social functionality and social graph requirements.

6.7. The social networks target the TV data market, to supply social data to the TV industry Both Twitter and Facebook have the ability to provide social graph data to the TV industry, either free or in paid-for services. This can take two main forms. One is social graph data for content recommendation. The other is data about TV viewing behaviour. Both have major commercial significance for the TV industry and hold opportunities for Facebook and Twitter to monetise their data and further diversify their revenue streams.
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5.8. Set-top box and middleware providers and their app platform partners
For middleware providers, Internet connectivity and widget platforms are features that are required by their existing customer base of pay-TV operators and that they can also offer to new customers in consumer electronics. For both sets of customers, Facebook and Twitter are regarded as essential consumer services.

5.8.1. Alticast The interactive TV software specialist offers its customer a social networking app The app enables viewers to interact with social media in an intuitive non-obtrusive manner on their TV and facilitates a live community conversation focused around content The AltiConnect Social Media platform lets pay-TV subscribers interact with sponsored Facebook, Twitter and Foursquare campaigns from their TV set The aim is to provide an interactive social media experience that maintains the viewer's focus on watching television Pay-TV operators can measure subscriber participation and monetize success, and also measure the campaign's success within social networks Anne Dirkse, director of technical services, application solutions: What we've really tried to parallel is the Like button or the Re-tweet button or the Share button that you'll see on web pages today, where the focus is on content, as opposed to Facebook.com.

5.8.2 Cisco January 2011, demonstrated a three column TV guide for media with three columns: the first for TV channels from a distributor, the second for Web content, the third for family videos and photos. The guide is replicated on laptops, tablets and smartphones.

5.8.3. Irdeto In September 2010, the content management and protection company demonstrated an interactive social TV experience uniting televisions with connected devices, such as the iPad, connected TV and set-top boxes The aim is to make it easy for friends and communities to share recommendations and interact in real-time as they watch shows and communicate across connected devices, set-top boxes, overthe-top and hybrid devices For the demo, it partnered with Axel Springer Digital TV Guide Daniel Thunberg, Vice President of Marketing at Irdeto: Social platforms are starting to replace traditional electronic programming guides as consumers lean toward engaging with personal channels that they trust for content discovery and recommendations

5.8.4. Motorola SocialTV Companion Service from Motorola Mobility lets TV service providers offer their customers multi-screen experiences see full details in the section Social TV Services from TV, Media and CE Companies Bringing its Motoblur mobile device software to its set-top boxes Motoblur syncs a users address book, e-mail contacts and friends from Facebook, Twitter and MySpace, and shows their status updates A user can update to any or all of the three social networks at once

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Screenshot 45: Verizon Twitter widget send Tweet

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Complete Table of Contents

1. SECOND EDITION KEY UPDATES 1.1. New to the second edition: social TV startups and extensive enhancements 1.2. Facebook vs Twitter the battle continues 1.2.1. Social networks are overtaking entertainment sites 1.2.2. Facebooks strengths 1.2.3. Twitters strengths 1.3. Facebooks strategy for television 1.4. Mark Zuckerberg: Facebook will disrupt the entertainment industry 1.5. Facebook CTO: Facebook will disrupt the media sector 1.6. Models for TV companies to partner with Facebook 1.6.1. Facebook Places as a TV check-in to make the EPG social 1.6.2. Facebook Credits for video-on-demand: Warner Bros 1.6.3. Facebook Credits for TV voting: The X Factor 1.6.4. Facebook Credits for TV gameplay: FremantleMedias Scoreboard 1.6.5. Apps for TV voting: Britains Got Talent 1.6.6. Building audience and engagement to launch a TV channel: TVNZs U 1.6.7. Authenticating identities for new pay-TV services 1.6.8. Driving traffic to broadcaster and content owner Web sites 1.7. The Facebook patent for curated search 1.8. Twitters strategy for television 1.8.1. Integrating Twitter with live event TV shows to drive viewing: the 2011 Oscars 1.8.2. Building an audience and engagement to relaunch a TV show: BETs The Game 1.8.3. Using Promoted Tweets for TV channel distribution: Al Jazeera 1.8.4. The Twitter app for Google TV 1.9. Social TV startups overview 1.10. Does Google hold the key patent to dominate social TV? 1.11. Connected TVs and devices: Apple TV, Google TV and other manufacturers 1.11.1. Apple TV 1.11.2. Google TV 1.11.3. Logitech Revue (Google TV) set-top box 1.11.4. Yahoo Connected TV 1.11.5. Samsung 1.11.6. Panasonic 1.11.7. Philips, Sharp and Loewe: a common connected TV platform 1.12. More consumers are connecting their TV sets to the Internet 1.13. Second screens: the iPad, tablets and mobiles 1.13.1. A broadcasters response: the NBC Live iPad app 1.14. Research into second-screen usage alongside TV viewing 1.14.1. Intel research 1.14.2. Motorola research 1.14.3. Digital Clarity research 1.14.4. Nielsen research 1.15. Pay-TV operators and middleware providers 1

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2. EXECUTIVE SUMMARY 2.1. Facebook and Twitter are battling over the future of television 2.2. Internet connectivity transforms TVs, platforms, business models and the viewing experience 2.3. Facebook and Twitter enter the entire TV value chain 2.4. CE manufacturers need social networks for consumers expectations of TV social interactivity 2.5. Cable, satellite, IPTV operators need social networks for content recommendation 2.6. Facebook and Twitter will compete for $180bn global TV ad spend via the TV 2.7. Data sales: the opportunity for Facebook and Twitter to diversify revenue streams 2.8. Connected TVs will increase social networks influence over TV ratings

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3. CONNECTED TVs AND SOCIAL NETWORKS ARE CREATING SOCIAL TV 3.1. Consumers demand an enhanced and social TV experience like never before 3.1.1. Research: Consumers want the Internet and social networks on their TVs 3.1.2. Research: Consumer interest in TV apps 3.1.3. Panasonic and Verizon: Consumers want and use social interactivity via TV 3.1.4. TV viewers are already two-screening and connecting TVs to the Internet 3.1.5. The Internet is widely regarded as a leading form of entertainment 3.1.6. Edelman: Are social networking sites better value entertainment than television? 3.1.7. Facebook and Twitter adding the social dimension to two-screen viewing 3.2. Four reasons why consumers want connected TVs 3.2.1. Personalize the TV experience 3.2.2. Customize the TV experience 3.2.3. Discover new content based on existing interests 3.2.4. Enjoy a more social TV experience 3.3. Further research on socialising and television 3.3.1. Thinkbox: Viewers want to view TV socially 3.3.2. Intel: Social networking is a key driver for connected TV adoption 3.3.3. Facebook and Twitter are essential partners for connected TV 3.4. CE manufacturers and platform operators: New business opportunities and challenges 3.4.1. CE manufacturers are becoming online service providers 3.4.2. Platform operators respond to consumer demand and manufacturer competition 3.5. Social networks: Facebook and Twitter in connected TVs herald a new era of social TV 3.6. Broadcasters, content owners and advertisers confront a social TV landscape 3.7. Providing Internet content on TVs: apps or complete Web sites? 3.7.1. Offering the most popular Internet services video-on-demand and social networking 3.7.2. Prime locations for Facebook and Twitter in app stores

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4. THE CONNECTED TV MARKET: DATA AND PREDICTIONS 4.1. TV apps market size estimates 4.1.1. $1.7bn apps market by 2013 4.1.2. $1.9bn apps market by 2015

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4.2. How many TV sets are already Internet-connected? 4.2.1. Connected CE devices globally 4.2.2. Connected CE devices in Western Europe 4.2.3. 30% of US households already have a TV connected to the Internet 4.2.4. Connected TVs ease of use leads to rising TV connectivity 4.2.5. Is the TV set poised to become the homes connected entertainment hub? 4.3. Connected TV and CE device sales, shipments, penetration analysts forecasts 4.3.1. Connected TV sales, shipment, penetration forecasts: USA, Americas, Europe, China 4.3.2. Global connected TV sales and shipment forecasts 4.3.3. Connected CE device sales and shipment forecasts 4.3.4. Will connected CE devices become ubiquitous globally? 4.3.5. Falling Blu-ray player prices are driving mass-market adoption 4.3.6. Marketing soars for connected TVs and 3D sets

5. KEY PLAYERS AND PARTNERSHIPS IN BUILDING SOCIAL TV 5.1. How Google TV, Yahoo and Microsoft compete in the connected TV market 5.2. Google, Intel and Sony partner for Google TV 5.2.1. Does Google TV support Facebook and Twitter as competitors in targeted advertising? 5.3. The Yahoo Connected TV app platform and partners 5.3.1. The platforms development 2008 2011 5.3.2. Yahoo widgets for Facebook, Twitter and other social media 5.3.3. Yahoo widgets for TV and video 5.3.4. How Yahoo identifies which TV show the consumer is viewing 5.4. Microsoft embedded software for IPTV 5.5. Figure: Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware 5.6. Major app platforms and which CE manufacturers have adopted them 5.6.1. App platforms partnering with CE device manufacturers 5.6.2. The rationale for multiple partnerships 5.7. CE manufacturers and their app platform partners 5.7.1. Apple 5.7.2. Hisense 5.7.3. LG Electronics NetCast 5.7.4. Mitsubishi StreamTV 5.7.5. Panasonic Viera Cast and Viera Connect 5.7.6. Philips Net TV 5.7.7. Samsung Internet@TV 5.7.8. Sanyo 5.7.9. Sharp Aquos Net 5.7.10. Sony Yahoo Connected TV and Google TV 5.7.11. Toshiba 5.7.12. Vestel 5.7.13. Vizio Internet Apps (VIA platform) 5.8. Set-top box and middleware providers and their app platform partners 5.8.1. Alticast 5.8.2. Cisco 5.8.3. Irdeto 5.8.4. Motorola 5.8.5. NDS 5.8.6. Nagravision 5.8.7. NetGem 5.8.8. Pace 5.8.9. Rovi (Macrovision)
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5.9. US cable, satellite and IPTV operators and their app platform partners 5.9.1. Cable operators 5.9.2. Satellite: DirecTV and DISH 5.9.3. IPTV: Verizon FiOS TV 5.10. Cable, satellite and IPTV operators outside the USA 5.10.1. BT Vision UK IPTV operator 5.10.2. Virgin Media UK cable operator 5.10.3. HBB in Europe 5.10.4. Liberty Global cable systems in Europe, Chile and Australia 5.10.5. Portugal Telecom Meo IPTV 5.10.6. Portuguese pay-TV operator ZON TVCabo 5.10.7. Indian cable operators 5.11. Internet TV set-top boxes 5.11.1. Boxee 5.11.2. Google TV / Logitech 5.11.3. Roku 5.11.4. TiVo 5.11.5. YuiXX / Conceptronic (Intel) 5.12. Game consoles integrating Facebook and Twitter 5.12.1. Microsoft Xbox Live 5.12.2. Sony PS3

6. SOCIAL TV AND THE TV INDUSTRY: INNOVATION AND DISRUPTION 6.1. Why Facebook and Twitter are already major forces in television 6.2. Figure: Facebook and Twitter in the TV value chain innovation and disruption 6.3. Social networks have user numbers equal to top TV audiences 6.3.1. Global reach: Facebooks user base is more than half a billion 6.3.2. Twitters user accounts hit 200m 6.3.3. Facebooks US users compared with TV audience size 6.3.4. Twitters US user accounts compared with TV audience size 6.4. How the dynamic connected TV market benefits social networks 6.5. Facebook and Twitter on three screens a better service for users 6.6. Providing real-time conversation and social interaction via the TV 6.7. The social networks target the TV data market, to supply social data to the TV industry 6.8. Transforming EPGs into social EPGs with social recommendation of TV shows 6.9. Gaining increasing power over TV ratings 6.10. Facebook and Twitter will compete for the $180bn global TV ad spend on connected TVs 6.11. COO Sheryl Sandberg: Facebook is challenging TV advertising as a brand building channel 6.12. Twitters Promoted Tweets bound for connected TVs? 6.13. Facebook and Twitter will be ad platform competitors on connected TV 6.14. How Twitter and Facebook already compete for TV industry partnerships

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6.15. Twitter real-time conversations, a living EPG, and audience data 6.16. Facebook social media integration for VOD and set-top box middleware 6.17. The future for social networks on connected TV 6.17.1. Will Facebook Credits facilitate VOD purchases and gifting? 6.17.2. Competing via functionality and developer communities 6.17.3. New regulatory and privacy challenges? 6.17.4. A possible key role for legitimate P2P content distribution 6.17.5. International opportunities

7. CE DEVICE MANUFACTURER STRATEGIES 7.1. Incorporating social apps into connected TV sets 7.2. A real-time interactive social context for all video viewing TV and on-demand 7.3. Viral marketing for connected TV from the TV set 7.4. Boosting VOD sales through content recommendation 7.5. Incorporating additional social functionality 7.6. Accessing social network data for content recommendations 7.7. YouTube Leanback and Facebook integration 7.8. Integrating social apps with TV broadcast 7.9. Should manufacturers standardize a widget platform to encourage innovation? 7.10. Is the iPad a rival social TV device to the connected TV?

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8. PLATFORM OPERATOR AND MIDDLEWARE PROVIDER STRATEGIES 8.1. The threat of disintermediation by connected TVs 8.2. Platform operators respond with better-integrated social apps 8.3. Social activity via TV benefits the platform operator business model 8.4. Massive content choice on connected TV platforms requires a new kind of EPG 8.5. Social discovery and recommendation: the key to finding connected TV content 8.6. Facebook and Twitter data can power social EPGs 8.7. Should platform operators rely on Facebook and Twitter data? 8.8. Wanted the next-generation of socially integrated middleware 8.9. TV apps arms race: CE manufacturers vs platform operators 8.10. Independent set-top boxes

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9. BROADCASTER AND CONTENT OWNER STRATEGIES 9.1. Broadcasters engaging with audiences via social networks a Faustian pact? 9.2. Why are broadcasters sharing their audiences with social networks? 9.2.1. The significance of tools that integrate social networks into TV Web sites 9.2.2. Pros and cons for broadcasters in implementing Facebook and Twitter logins 9.2.3. Internet users prefer to access sites with their Facebook identities 9.2.4. Facebook a dominant identity provider 9.3. Do social networks drive TV ratings and online video viewing? 9.3.1. TV ratings: Facebook and Twitter are considered to be significant viewing drivers 9.3.2. Twitter and cable net Oxygen trial whether social activity boosts ratings 9.3.3. Facebook drives Web video viewing: Third-biggest video site by unique users Nielsen 9.4. A pivotal role in TV show promotion 9.4.1. How broadcasters and TV shows leverage Facebook as a digital marketing channel 9.4.2. The value of Facebook Pages for promotion 9.4.3. Top 10 TV shows with the most Facebook fans 9.4.4. Facebook Pages on connected TV increase their importance for audience engagement 9.4.5. Content owners want TV apps integrating Facebook Pages and merchandising 9.4.6. The Facebook Platform is highly effective at driving traffic to entertainment and sports sites 9.4.7. Do Facebook and Twitter on connected TVs lock in TV show promotion and interaction? 9.4.8. Will content owners be compelled to advertise TV shows via Facebook and Twitter on TV? 9.5. How connected TV amplifies broadcaster-social network relationships 9.5.1. Social networks stimulate conversations on TV screens, beside TV shows 9.5.2. Twitter and Facebook offer real-time feedback direct from the TV viewing context 9.5.3. Will Facebook and Twitter on the TV increase the significance of live programming? 9.5.4. Who controls the Facebook Live Stream for live TV? 9.5.5. A social EPG requires broadcasters to be socially visible 9.5.6. Can social network data supplement ratings figures? 9.5.7. Do broadcasters creating branded apps need to partner with Facebook and Twitter? 9.5.8. Broadcasters must pioneer connected TV entertainment and business models

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10. TV ADVERTISER STRATEGIES 10.1. Facebook has a large and fast-growing advertising platform 10.2. Twitter is developing its Promoted Tweets ad platform 10.3. Viewers can already receive brand messages via status updates and tweets on TV 10.4. The opportunities for targeted advertising on connected TVs via Facebook and Twitter 10.5. Co-ordinating TV commercials and Facebook ads on connected TVs 10.6. Will Facebook video ads on connected TVs bypass broadcasters? 10.7. Advertisers and agencies confront a social context for TV commercials

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11. SOCIAL TV STARTUP COMPANIES AND CONSUMER SERVICES 11.1. Overview 11.2. Challenges for social TV startups 11.2.1. An urgent need to progress beyond the check-in 11.2.2. Acquiring a critical mass of users 11.2.3. Competing against TV apps and TV Everywhere
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12. SOCIAL TV STARTUPS: COMPANY PROFILES 12.1. Beyond TV 12.2. Buddy TV 12.3. ClipSync 12.4. Dijit 12.5. Fanhattan 12.6. Fanvibe 12.7. Fanwave 12.8. GetGlue 12.9. HotPotato 12.10. IntoNow 12.11. i.TV 12.12. Kaibi 12.13. KickFour 12.14. Leanin 12.15. Loyalize 12.16. Miso 12.17. Numote 12.18. Philo 12.19. Screach 12.20. ScreenTribe 12.21. SocialGuide 12.22. Starling 12.23. theChanner 12.24. tvChatter 12.25. TvTak 12.26. TVmoment 12.27. TV Tune-In 12.28. TweetYourTV 12.29. VideoLive 12.30. Vloop 12.31. Vualla 12.32. WatchParty 12.33. yap.TV

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13. SOCIAL TV SERVICES FROM TV, MEDIA AND CE COMPANIES 13.1. Bravo: Bravo Now 13.2. CBS: Clicker 13.3. CBS Interactive: TV.com Relay 13.4. Comcast: Tunerfish 13.5. LG: Tweet TV Android phone 13.6. Lionsgate: TV Guide 13.7. Motorola: SocialTV Companion Service 13.8. Orange (France Telecom): TV Check 13.9. Tribune Media Services: TVfriend SOCIAL TV MARKET RESOURCES INTERVIEWS AND BRIEFINGS

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14. INTERVIEW: NDS PRODUCT MARKETING MANAGER, INTERACTIVE, MARK GROVES 106 14.1. NDS: About the Oona concept user interface for TV and Facebook 14.2. Interview with Mark Groves

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15. INTERVIEW: BT RESEARCH LEADER ANDY GOWER ON SOCIAL TV RESEARCH 15.1. BT research project on social TV 15.2. Interview with Andy Gower

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16. CONNECTED TV COMPANIES: POSITION STATEMENTS 16.1. Mitsubishi 16.2. Panasonic 16.3. Philips 16.4. Verizon 16.5. Vizio

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17. PLATFORM BRIEFING: FACEBOOK 17.1. Facebook is a social utility 17.1.1. What functionality does Facebook provide its members? 17.1.2. Facebook Pages for TV shows 17.1.3. Apps for TV shows 17.1.4. Facebook Live 17.1.5. Independent video apps 17.2. The Facebook Platform 17.2.1. Digital identity 17.2.2. Credit cards and micropayments 17.2.3. Socially-targeted advertising 17.2.4. Improvements to the targeted advertising platform 17.2.5. Opening up the platform to the whole Web 17.2.6. Open Graph 17.2.7. Login 17.2.8. The Like button 17.2.9. Social plug-ins 17.2.10. Meta tags 17.2.11. Credits 17.2.12. The API 17.3. How Facebook users can share TV shows, movies, trailers and actors 17.3.1. Facebook for entertainment sites 17.3.2. Movies, actors, and TV shows 17.3.3. Movie trailers and celebrity photos 17.4. TV, media, news and entertainment launch partners for the Facebook Platform

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18. PLATFORM BRIEFING: TWITTER 18.1. The Twitter Platform 18.1.1. Twitter is a real-time information network 18.1.2. Twitter is a public forum for discussion 18.1.3. Twitter, social relationships and digital identity 18.1.4. How the structure of tweets creates data and metadata 18.1.5. The user profile people and companies 18.1.6. What business functions does a company Twitter profile serve? 18.1.7. @Anywhere Platform 18.1.8. Twitter third-party apps

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18.2. Twitters business model: data, advertising and commercial accounts 18.2.1. Data for search engines 18.2.2. Promoted Tweets and Trends 18.2.3. Commercial accounts 18.3. The Twitter Platform and the TV industry 18.3.1. User login and authentication 18.3.2. CE manufacturers, platform operators: how mobile integration prefigures TV integration 18.3.3. Broadcasters and TV shows: live commentary to and from viewers 18.3.4. Broadcasters: Twitter integration with third-party sites for live streams of opinion

19. VIEWER BEHAVIOUR WITH CONNECTED TV SYSTEMS 19.1. How sharing is a key motivation for using the Internet together with TV 19.1.1. People want a more social experience with TV 19.1.2. Shared TV viewing the Internet is a virtual sofa 19.2. From two-screen viewing to connected TV: Integrate communication into the TV set 19.2.1. Nielsen research: Viewers now use Facebook on PC while watching live events on TV 19.2.2. Viewers only want more TV on their TVs end of an era? 19.3. Research into communication via the TV set 19.3.1. AT&T Research Labs: CollaboraTV people want person-to-person interactivity via TV 19.3.2. Carnegie Mellon University: real-time chat is distracting but enjoyable 19.3.3. TNO: ConnecTV a field trial of social networking with TV 19.3.4. Potential commercial benefits 19.4. Actual uses: Consumers Facebook social interaction on Verizon FiOS 19.4.1. Testing and launching Facebook on Verizon FiOS two use cases 19.4.2. Case 1: Enriching the core TV experience with social networking 19.4.3. Case 2: Auxiliary or an extension to the TV experience 19.4.4. Unexpectedly high Facebook photo usage 19.5. Potential uses: Keeping in touch or meeting new people? 19.6. Possible barriers to use: Privacy and multiple viewers 20. MARKETING CONNECTED TV APPS THE CONSUMER PROPOSITION 20.1. The Vudu app platform 20.1.1. What it offers consumers 20.1.2. Vudus launch of Facebook and Twitter apps 20.2. The Vizio app platform 20.2.1. How Vizio markets its apps and the keyboard

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21. CHALLENGES IN IMPLEMENTING SOCIAL INTERACTIVITY ON TV 21.1. How do consumers use the Yahoo Connected TV platform? 21.1.1. The keyboard and text entry challenge 21.2. Should platforms offer pre-written Facebook and Twitter updates or let users write them? 21.2.1. Pre-written updates: BT and NDS 21.2.2. Write their own updates: Motorola and Verizon FiOS

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22. SCREENSHOTS

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Screenshot 1: Yahoo Connected TV widgets in dock at bottom of TV screen Screenshot 2: Yahoo Connected TV interface for viewer to access Flickr functions Screenshot 3: Yahoo Connected TV thumbnails from set of Flickr photos Screenshot 4: Yahoo Connected TV full screen view of Flickr photos in slideshow display Screenshot 5: Yahoo Connected TV Facebook in widgets dock Screenshot 6: Vudu movies app viewers can share movie ratings via Facebook and Twitter Screenshot 7: Vudu movies app posting a movie rating to viewers Facebook profile Screenshot 8: Vudu apps store interface Screenshot 9: Vudu Facebook app Facebook status update, below video Screenshot 10: Mitsubishi implementation of Vudu apps store Screenshot 11: LG set with Skype app and contacts list Screenshot 12: Panasonic Viera Cast apps store Screenshot 13: Cello LCD TV Twitter app by Oregan Networks Screenshot 14: Vizio TV with Facebook app Screenshot 15: Vizio TV with Twitter app and app selection interface Screenshot 16: Vizio TV Bluetooth remote control with slide-out QWERTY keyboard Screenshot 17: ABC user registration via Facebook ABC still requires more details from users Screenshot 18: Social distribution for Dr Who, Facebook fan shares BBC America YouTube trailer Screenshot 19: CNN Facebook social plugin, showing users their friends are sharing CNN stories Screenshot 20: Desperate Housewives Facebook page cross-promotes Jamies Food Revolution Screenshot 21: Desperate Housewives Facebook page - store tab Screenshot 22: Co-buying movie tickets on Facebook, a model for connected TV VOD co-buying? Screenshot 23: ITV invites users to rate and recommend shows for Facebook friends to discover Screenshot 24: From the ITV site, sharing a rating to Facebook friends Screenshot 25: ITV News integrates Facebook Live Stream for viewer chat in Leaders Debate Screenshot 26: Sky News integrates Facebook Live Stream for viewer chat in Leaders Debate Screenshot 27: Lost Facebook event invitation to set up viewing parties Screenshot 28: MTV visualization of tweets during Video Music Awards see timeline at bottom Screenshot 29: NBC site login with Facebook (top right), become Jay Leno Facebook fan (left) Screenshot 30: 30 Rock Facebook page newsfeed tells fans about NBC.com catchup viewing Screenshot 31: Adidas World Cup high definition video ad on Facebook, with Like buttons Screenshot 32: Adidas World Cup Facebook page, prediction contest Screenshot 33: Adidas World Cup Facebook page Wall, with more videos and graphic novel Screenshot 34: Twitters Promoted Tweet adverts for Starbucks and Toy Story 3 in search results Screenshot 35: NDS Oona concept interface, TV shows now and next, with Facebook friends Screenshot 36: NDS Oona concept interface, choosing YouTube, Facebook and IMDB apps Screenshot 37: NDS Oona concept interface, widget shop with free and premium widgets Screenshot 38: Verizon FiOS TV Widget Bazaar Screenshot 39: Verizon Facebook widget navigation Screenshot 40: Verizon Facebook widget starting status update Screenshot 41: Verizon Facebook widget status update text entry Screenshot 42: Verizon Facebook widget finished status update Screenshot 43: Verizon Twitter widget navigation Screenshot 44: Verizon Twitter widget logging in Screenshot 45: Verizon Twitter widget send Tweet Screenshot 46: Verizon Twitter widget choose to Tweet on current TV show or new topic Screenshot 47: Verizon Twitter widget writing Tweet Screenshot 48: PS3 BUZZ Quiz World publishing story to Facebook Screenshot 49: PS3 BUZZ Quiz World story in Facebook users Wall Screenshot 50: Xbox Facebook home Screenshot 51: Xbox Facebook profile Screenshot 52: Xbox Facebook photos Screenshot 53: Xbox Twitter home Screenshot 54: Xbox Twitter user profile Screenshot 55: Xbox Twitter reply, retweet options Screenshot 56: Xbox Twitter trending topics Screenshot 57: Xbox site promoting Facebook and Twitter services Screenshot 58: Samsung connected TV set: Facebook and Twitter integration, top right
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Screenshot 59: Samsung connected TV Smart Hub app store, Twitter and Facebook apps Screenshot 60: Sony Google TV: Twitter app Screenshot 61: Google TV interface: search results for Boardwalk Empire Screenshot 62: BBC broadcasts Twitter hashtag for comedy show Have I Got News For You Screenshot 63: BBC iPlayer: note recommendation function on left Screenshot 64: BBC iPlayer: recommendations integrated with Facebook and Twitter Screenshot 65: GetGlue on iPad Screenshot 66: LG Tweet TV: prototype digital TV mobile that overlays tweets on TV picture Screenshot 67: Loyalize: featured TV shows on iPad Screenshot 68: Loyalize: Mood-O-Meter on iPad note Twitter integration, right Screenshot 69: Miso on Android mobile: home screen Screenshot 70: Miso on Android mobile: users activity screen Screenshot 71: Miso mobile: check in icon and what your friends are watching Screenshot 72: Miso on iPad: Family Guy check in Screenshot 73: Miso Web site: users recent activity Screenshot 74: Motorola Xoom tablet, social TV service: Facebook and Twitter invite integration Screenshot 75: Starling on smart phone: welcome screen Screenshot 76: Starling on smart phone: comments on Caprica TV show Screenshot 77: Starling on smart phone: TV shows screen Screenshot 78: TvTak: taking photo of TV screen to identify commercial Screenshot 79: TvTak: comment on TV commercial, with Facebook and Twitter integration Screenshot 80: TvTak: commercial on YouTube and invitation to enter contest Tables Table 1: Connected CE devices in Western Europe, 2010 Table 2: Connectivity solutions for US TV households with Internet-connected TV, March 2011 Table 3: Connected TV sales, shipment, penetration forecasts: USA, Americas, Europe, China Table 4: Global connected TV sales and shipment forecasts Table 5: Connected CE device sales and shipment forecasts Table 6: Forecasts for connected CE device shipments and uptake globally Table 7: Google TV companies partnering and refusing to partner Table 8: The Yahoo Connected TV app platform growth, forecast and target figures Table 9: The consumer proposition for Yahoos Facebook, Twitter and other social widgets Table 10: The consumer proposition for Yahoos TV and video widgets Table 11: App platforms partnering with CE device manufacturers June 2010 Table 12: Facebook and Twitter users as percentage of the total US TV audience, 2011 Table 13: Facebooks penetration in major TV markets, 2011 Table 14: US broadcasters utilizing Facebook and Twitter logins in addition to own login Table 15: Top Web sites for US viewers while watching major TV events Table 16: Cost of selected 30-second TV spots in the US market Table 17: Facebook as a top video viewing site, by unique viewers Table 18: Top 10 TV shows with the most Facebook fans June 2010 Table 19: Do people tweet more about live television? Table 20: Facebook online ad revenue compared with Google, Microsoft, Yahoo Table 21: BT social research topics 2010-2011 Table 22: Facebook Platform TV, media, news, entertainment launch partners April 2010 Table 23: The five main principles of shared TV viewing Table 24: Three benefits to viewers from participating with a Facebook TV group Table 25: Four types of Facebook user Table 26: Key findings from the ConnecTV field trial

Figures Figure 1 Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware Figure 2: Facebook and Twitter in the TV value chain innovation and disruption Figure 3: Internet users prefer to login with their Facebook digital identity April 2010 Figure 4: Twitter / Oxygen trial of social media driving ratings for Bad Girls Club

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Global Media Coverage of Social TV

Social TV Futurescape 2011 www.futurescape.tv

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