Dnyansadhana Asian Institute Of core competence Subject Name Introduction to International Marketing

Course BBA Semester V Subject Code BB0024 Marks - 140

1)IBM and composure sell a)more comps abroad at home c) equal comps abroad at home b) less comps abroad at home d) none of the above

2)In case of Coca _ Cola international sales account for a)More than 50% of operating profit c) More than 80% of operating profit b) Less than 50% of operating profit d) Less than 80% of operating profit

3)When companies serving a country market are all based in that market, the competition is a)Regional c)Local b)Global d)All the above

4)When companies serving a country market come from neighboring countries, the competition is a)Regional c)Local b)Global d)All the above

5)When companies serving a country market come from all the world, the competition is

a)Regional c)Local

b)Global d)All the above

6)Macro environment of a company defined as a)All the below c)PESTE factors b)5 forces around a company d)Personal, capital and know how

7)Operating environment of a company is defined as a)all the below c)PESTE factors b)5 forces around a company d)Personal, capital and know how

8)Internal environment of a company is defined as a)all the below c)PESTE factors b)5 forces around a company d)Personal, capital and know how

9)The greatest experience curve effect occurs when a)nothing is standardized standardized c)every program is customized b)programmers and processes are d)none of the above

10)Which of the following Toyota has stripped out in Tercel in southeast Asia a)coolers c)heaters b)blowers d)drivers

11)A good stating point for determination of export opportunities is a)identification of export barriers c)identification of import policies b)identification of % of world exports d)all the above

12)The uncontrollable export barriers include a)national export policy c)market distance b)Tax system d)all the above

13)The relation between public works expenditure and productivity is a)no relation c)negative b)inverse d)positive

14)Which of the following are bases of economic wealth a)population and immigration c)urbanization and age distribution b)size and growth of the market d)all the above

15)Which of the following earns highest foreign currency because of touri a)Nepal c)Thailand and Bangkok b)Zimbabwe d)Maldives

16)The per capita income of Kuwait is a) > $ 21000 c) > $ 27000 b) > $ 19000 d) > $ 20000

17)Communism believes in a)freedom of choice for consumers and companies b)a , c and d c)all resources should be owned and shared by all

d)Govt. owns major industries and private ownership for small business

18)Socialism believes in a)freedom of choice for consumers and companies b)a , c and d c)all resources should be owned and shared by all

d)Govt. owns major industries and private ownership for small business

19)Capitalism believes in a)freedom of choice for consumers and companies b)a , c and d c)all resources should be owned and shared by all

d)Govt. owns major industries and private ownership for small business

20)Business manners are a)process of coming together to discuss c)both a and b b)social codes of conduct d)none of the above

21)Business negotiations are a)process of coming together to discuss c)both a and b b)social codes of conduct d)none of the above

22)Individualism is a)No. of individuals b)personal opinion of an individual

c)degree to which individuals are integrated d)all the above

23)When export tariffs are levied, they usually apply to a)An exporting countrys scarce resources resources c)An exporting countrys ample resources resources b)An exporting countrys scarce d)An exporting countrys ample

24)A countervailing duty is a)one year tax c)temporary action b)permanent surcharge d)none of the above

25)Ad Valor am duties are a)according to value c)both the above b)fixed % of invoice value d)none of the above

26)Unit of analysis is a)latest possible data for research c)both the above b)smallest source of info. For research d)none of the above

27)Primary data is a)attractive data c)old and published data b)important data d)new and unpublished data

28)Secondary data is a)attractive data c)old and published data b)important data d)new and unpublished data

29)Licensing is a)use of trademarks c)offering venture capital b)allowing to use IPRs d)combining market knowledge

30)Franchising is

a)use of trademarks c)offering venture capital

b)allowing to use IPRs d)combining market knowledge

31)Joint venture is a)use of trademarks c)offering venture capital b)allowing to use IPRs d)combining market knowledge

32)Which of the following is product modification a)Switzerland banned phosphates in detergents formaldehydes c)both the above b)Avon shampoos removed

d)Nescafe coffee provides different tastes

33)Added vitamins margarine is _______________ in Italy are ________ in UK and Holland a)Forbidden and compulsory c)allowed and not allowed b)necessary and required d)none of the above

34)The volt mode in US is a)110 120 Volts c)210 -230 volts b)130 -140 volts d)none of the above

35)From 14 is required for a)sales tax exemption c)pre shipment b)refund of excise duty d)transfer of goods

36)AR 4 from is required for a)sales tax exemption b)refund of excise duty

c)pre shipment

d)transfer of goods

37)The receipt issued by captain of the ship is a)freight receipt c)insurance receipt b) origin receipt d)mates receipt

38)If a shipper leases a vessel for a trip or for time, then it is called a)mates receipt c)tramps vessel b)charter party d)bill of lading

39)Usance bill of exchange is a)payment on presentation c)not accompanied by documents b)maturity period is indicated d)accompanied by documents

40)Clean bill of exchange is a)payment on presentation c)not accompanied by documents b)maturity period is indicated d)accompanied by documents

41)Because of technical expertise required, the production of TV sets first started in a)USA c)both the above b)Europe d)none

42)According to study by Mckinesey in 1991, US firm depended in home sales for a)50% of turnover c)55% of turnover b)60% of turnover d)70% of turnover

43)Size effect of experience curve results from a)decreasing fixed cost per unit sold c)experience of doing things b)increasing fixed cost per unit sold d)none

44)Increased effectiveness occurs because of a)decreasing fixed cost per unit sold c)experience of doing things b)increasing fixed cost per unit sold d)none

45)Export sales levels, export sales growth, export profits are some of the performance measures identified by a)Covusgil and Zou c)Benson and cherry b)Dominquez and sequeir d)none

46)Profitability and international involvement are some of the performance measures identified by a)Covusgil and Zou c)Benson and cherry b)Dominquez and sequeira d)none

47)India and China together represent ___% of Asias population and __% of worlds a)60 ,40 c)50 ,50 b)70 ,40 d)30 ,70

48)GNP is a)measure of value of all the goods and services produced by nation b)measure of value of all the goods produced by nation c)measure of value of all the services produced by nation d)none

49)Australia has ___ GNP / capita and India has ___ GNP / capita income a) $ 2000 and 20000 c) $ 17000 and 1300 b) $ 1300 and 17000 d) $ 20000 and 2000

50)An eg. Of confiscation is a)A set of actions whose cumulative effect is to deprive investors of the it right b)Chinese Govt. seizure of American property after 1949 c)Coca Cola asked to wind up in 1970s from India d)Private petroleum co. in India

51)An eg. Of expropriation is a)A set of actions whose cumulative effect is to deprive investors of the it right b)Chinese Govt. seizure of American property after 1949 c)Coca Cola asked to wind up in 1970s from India d)Private petroleum co. in India

52)

53)An eg. Of nationalization is a)A set of actions whose cumulative effect is to deprive investors of the it right b)Chinese Govt. seizure of American property after 1949 c)Coca Cola asked to wind up in 1970s from India d)Private petroleum co. in India

54)An eg. Of creeping expropriation is

a)A set of actions whose cumulative effect is to deprive investors of the it right b)Chinese Govt. seizure of American property after 1949 c)Coca Cola asked to wind up in 1970s from India d)Private petroleum co. in India

55)Match the pair 1)Rituals 2)Heros 3)Symbols a)1 - 2, 2 - 3, 3 -1 c)1 - 1, 2 2, 3-3 1)Language or logo 2)Business meetings 3)Profiles of ideal persons b)1 - 3, 2 - 2, d)none 3 -1

56)Chinese people consider opening gifts in front of the giver a)as custom c)as good b)as rude d)none

57)GATT was created in a)Feb 1949 c)Jan 1949 b)Jan 1943 d)Feb 1947

58)Which of the following is mandatory production a)Switzerland banned phosphates in detergents b)Avon shampoos removed formaldehydes d)Nescafe coffee provides different tastes c)both the above

59)Documentary bill of exchange is

a)payment on presentation c)not accompanied by documents

b)maturity period is indicated d)accompanied by documents

60)Demand or sight bill of exchange is a)payment on presentation c)not accompanied by documents b)maturity period is indicated d)accompanied by document

61)Match the pair of international PLC 1)Phase 1 2)Phase 2 3)Phase 3 4)Phase 4 1)product is no longer innovation 2)exports of innovator starts decreasing 3)export of local innovation 4)relative stability b)1 - 3, 2 - 1, 3 - 2, 4 - 4 d)1 - 2, 2 - 1, 3 - 4, 4 - 3

a)1 - 3, 2 - 4, 3 - 2, 4 - 1 c)1 - 4, 2 - 1, 3 - 2, 4 - 3

62)Match the pair for perspectives of international business 1)ethnocentric 2)Polycentric 3)Regional 4)Geocentric 1)international market as series of domestic 2)limited product market 3)domestic market most important 4)seeking opportunities world wide b)1 - 3, 2 - 1, 3 - 2, 4 - 4 d)1 - 2, 2 - 1, 3 - 4, 4 - 3

a)1 - 3, 2 - 4, 3 - 2, 4 - 1 c)1 - 4, 2 - 1, 3 - 2, 4 - 3

63)Match the following 1)Matsushita electric 2)Japan 1)Invested 5.1% growth 3.3% 2) Invested 0.3% growth 0.6%

3)US 4)Thailand in 93

3)GDP/capita was 670% of Ghana 4)Decided against locating complex in Thailand b)1 - 3, 2 - 1, 3 - 2, 4 - 4 d)1 - 2, 2 - 1, 3 - 4, 4 - 3

a)1 - 3, 2 - 4, 3 - 2, 4 - 1 c)1 - 4, 2 - 1, 3 - 2, 4 - 3

64)Match the pair 1)Australia 2)UK and Norway 3)USA and Spain 4)Africa a) 1 - 3, 2 - 4, 3 - 2, 4 - 1 c) 1 - 4, 2 - 1, 3 - 2, 4 - 3 1)Oil wells of north sea 2)Retirement villages 3)Worlds most urbanized country 4)Population without purchasing power b) 1 - 3, 2 - 1, 3 - 2, 4 - 4 d) 1 - 2, 2 -1, 3 - 4, 4 - 3

65)Match the pair for GDP/ capita a)Maldives 2)US 3)India 4)Austria 1)$134 b 2)$1.7 t 3)$6.4 t 4) $140m b) 1 - 3, 2 - 1, 3 - 2, 4 - 4 d) 1 - 2, 2 -1, 3 - 4, 4 - 3

a) 1 - 3, 2 - 4, 3 - 2, 4 - 1 c) 1 - 4, 2 - 3, 3 - 2, 4 - 1

66)Match the following 1)Two party system 2)Multiparty 3)Single party 4)Dominated one party 1)India 2)US and UK 3)Cuba and Lybya 4)Egypt

a) 1 - 3, 2 - 4, 3 - 2, 4 - 1 c) 1 - 4, 2 - 3, 3 - 2, 4 - 1

b) 1 - 3, 2 - 1, 3 - 2, 4 - 4 d) 1 - 2, 2 -1, 3 - 4, 4 - 3

67)Match the following 1)Patent 2)Trademark 3)Copyright 4)Trade secret 1)Know how 2)Protection against copying 3)Invention can be sold by owner 4)Symbol to distinguish product b) 1 - 3, 2 - 1, 3 - 2, 4 - 4 d) 1 - 2, 2 -1, 3 - 4, 4 - 3

a) 1 - 3, 2 - 4, 3 - 2, 4 - 1 c) 1 - 4, 2 - 3, 3 - 2, 4 - 1

68)Match the following eating habits of children 1)Dutch children 2)USA 3)India 4)Malayas 4)Rice b) 1 - 3, 2 - 1, 3 - 2, 4 - 4 d) 1 - 2, 2 -1, 3 - 4, 4 - 3 1)Hot somber 2)Fried eggs 3)Chocolate shaving on buttered bread

a) 1 - 3, 2 - 4, 3 - 2, 4 - 1 c) 1 - 4, 2 - 3, 3 - 2, 4 - 1

69)Match the following 1)Single stage 2)Value added 3)Cascade 4)Excise a) 1 - 3, 2 - 4, 3 - 2, 4 - 1 c) 1 - 4, 2 - 3, 3 - 2, 4 - 1 1)multistage non cumulative 2)on beverages and cigarettes 3)one at one point 4)collected at each point b) 1 - 3, 2 - 1, 3 - 2, 4 - 4 d) 1 - 3, 2 - 1, 3 - 4, 4 - 2

70)Match the pair for sampling 1)technique 2)Size 3)Frame 4)frequency 1)method to select sample 2)% of population taken for study 3)target population 4)no of times sampled b) 1 - 3, 2 - 1, 3 - 2, 4 - 4 d) 1 - 3, 2 - 1, 3 - 4, 4 - 2

a) 1 - 3, 2 - 4, 3 - 2, 4 - 1 c) 1 - 4, 2 - 3, 3 - 2, 4 - 1

71)match the pair sampling 1)Probability sample 2)Cluster 3)Random 4)Convenience a) 1 - 1, 2 - 2, 3 - 3, 4 - 4 c) 1 - 4, 2 - 3, 3 - 2, 4 - 1 1)According to area or region 2)each member has chance of being selected 3)Readily available in market 4)without any rule b) 1 - 3, 2 - 2, 3 - 1, 4 - 4 d) 1 - 2, 2 - 1, 3 - 4, 4 - 3

72) 73)If x axis represents level of globalization of product market and Y axis represents development of internationalization then match the following 1)Low x Low y 2)low x high y 3)high x low y 4)high x high y a) 1 - 1, 2 - 2, 3 - 3, 4 - 4 c) 1 - 2, 2 - 3, 3 - 4, 4 - 1 1)international among others 2)early starter 3)lonely international 4)late starter b) 1 - 3, 2 - 2, 3 - 1, 4 - 4 d) 1 - 2, 2 - 1, 3 - 4, 4 - 3

74)Arrange the following stages of IPLC 1)worldwide imitation 3)maturity 5)local innovation a) 5 4 3 1 2 c) 2 3 4 5 1 b) 1 2 3 4 5 d)none 2)reversal 4) overseas innovation

75)Match the following 1)Bill of lading 2)letter of indemnity 3)consular invoice 4)certificate of origin a) 1 - 1, 2 - 2, 3 - 3, 4 - 4 c) 1 - 2, 2 - 3, 3 - 4, 4 - 1 1)name of manufacturer 2)issued by shipping co. 3)in return for clean bill of lading 4)Duely certified by consulate b) 1 - 3, 2 - 2, 3 - 1, 4 - 4 d) 1 - 2, 2 - 1, 3 - 4, 4 - 3

****************__________************__________************_________*************** 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 A C C A B C B D B C A D D D C 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 B C D A B A C A B C B D C B A 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 D D A A A B D C B C C D A C A 46 B 47 B 48 A 49 C 50 B 51 C 53 54 55 56 57 58 59 60 D A A B B C B A 61 62 63 64 65 66 67 68 69 70 71 73 74 75 A B C B C D A B D A D C A C