Aim

Our aim is to devise, initiate and run programmes that promote

$ * 5 :




6 / * 7 & 3 4 * 5 : a wider understanding of basic financial and economic issues,
- 0 / % 0 / whilst simultaneously providing guidance and support to those
we are working with.

These programmes will bolster participant’s chances of future

career and personal success - especially for those aged 16-25.

Why
City-SIFE has identified potential groups of people within soci-
ety, that have the need, desire and often-overlooked potential
to learn. Our primary focus is on ‘at risk’ children and youths
– those that have suffered social, behavioural or concentration
problems.

To address these individual’s needs, our programmes focus on:

Foc Developing personal qualities

use Encouraging self-esteem and belief in oneself
d, D
iver Mentoring
se, Providing a full enterprise education
Sus
tain
able
Where
London is one of the most vibrant and cosmopolitan cities in
the world. Its multicultural nature and great diversity makes it
the ideal location for our City-SIFE team to help today’s society,
especially young people, in the best possible way. There is no
better place to address real economic and business issues in
the community.
 Enterprise Challenge PYDs Hoxton Apprentice
Entrepreneurship and financial literacy programme for ‘At Risk’ 14-16 year olds Presenting yourself days for GCSE students Financial literacy programme

The Challenge contributes to an ASDAN qualification through the This programme targets Year 10 students in Islington
Prince’s Trust XL programme. Although focused towards the de- about to move on to further studies / employment. Work-
velopment of a Business Plan and the start up of a business, the ing in partnership with Islington Council, City-SIFE has
combination of teaching and activities are designed to enhance developed and conducted PYDs in order to increase the
the learning and development of skills percentage of students moving onto further or higher
education.
Working in partnership with Training For Life, City-SIFE
was invited to develop a programme of materials and
workshops to equip apprentices at this award winning
restaurant with the skills necessary to manage their
finances in a sustainable manner.

Paddington Academy Rokeby School Wembley High

Participants 12 15 9 700

City-SIFE members 5 2 8 8

Programme length (hours) 16 9 8 35 days

Teaching hours 80 18 64 420

Businesses Customised T-Shirts Car Wash, Tuck Shop, Football Tournament Fun-fair

Challenges

Students suffered from a lack of self-confidence, and many also had a combi- Many students identified by Islington Council have had no “there is no doubt basic financial literacy ... is THE
nation of language barriers, low literacy levels, and low confidence in speaking. previous experience in ‘presenting themselves’, be it on single most important factor in staying out of too much
Many also found it challenging to work in a group, which was made further chal- paper or in person. This has previously led to lower than debt” Prudence Leith OBE; Chair, Hoxton Apprentice
lenging by behaviour problems. expected enrolment in further education, and low suc- The Hoxton Apprentice is a training restaurant, provid-
cess within the job market. ing skills and training for the homeless and long-term
Outcomes unemployed. The apprentices are paid throughout their
training and given help to find jobs in the hospitality sec-
Students introduced to the idea of enterprise as an alternative, exciting future. All students created professional, persuasive job applica-
tor. However, at this stage they often lose control of their
Financial management skills developed tions and CVs. Through this, they gained confidence in
finances and end up back on the streets.
Business skills: market research, marketing & advertising, finance, business ethics both their skills and experiences, increasing their ability to
75% of students want to take business further sell themselves, both on paper and in an interview. Ad- To address this problem, City-SIFE was asked to de-
ditionally, students’ self-esteem and motivation to achieve velop a targeted, comprehensive financial literacy pro-
aspirations increased significantly. gramme.
Funding Every project financially sustainable and low cost

$1000 HSBC Financial Literacy Grant, school funded businesses Fully funded by Islington Council Initial development funded by team reserves

“
I’ve been very impressed...
”
SIFE Criteria
David Williams, Prince’s Trust Key project goals, identified by SIFE

“...the [City-SIFE members] are very supportive & helpful towards us, and SIFE has identified several key areas around which proj- Market economics Financial Literacy
[the programme] is great fun as well and is helping us plan for the future” ects should be based, in order for them to be effective
Elle-May Briley, Paddington Academy Student in creating sound economic opportunity for others.
Personal Success Skills Business Ethics
These are listed to the right, along with coloured mark-
“...their confidence has really grown... six weeks ago I wouldn’t have ex- ers beneath the project titles, which are used to identify
pected them to stand up in front of a group of people” which criterion each project fulfils. Entrepreneurship Sustainability
Seamus Fox, Rokeby School Teacher
Project sustainability Business advisory
All City-SIFE programmes will be continued next year, through the ex- board
cellent relationships developed with Islington Council and the Prince’s
Trust. Islington Council have also expressed interest in running the Tim Hall
Young Biz
Enterprise Challenge in Islington Schools.
NLP Master Practitioner

All students involved plan to either continue or develop their business, Ben Leonard
or continue to develop the foundation which we have laid. SIFE stu- HSBC
dents look forward to working on both programmes again next year Director, ELCM
and taking on greater roles.
Eva Malecki
There is a process of continuous development of all programmes and Enterprise Rent-A-Car
Recruiting Coordinator
related materials which occurs at the start of each year, to ensure that
we improve each and every year.
Steve Morris
Young Biz
CEO

The future of City-SIFE Winston Edwards

Persign Associates
The team aims to build upon strong foundations laid in the previous 5
Consultant
years, whilst always ensuring that our resources are well-targeted, in
order to ensure the greatest impact.

In the coming year, key goals include: University advisors

• Commencement of teaching at the Hoxton Apprentice Michael Tamvakis
Cass Business School
• Plans to make City-SIFE financially independent Associate Dean
• Further expansion of Enterprise Challenge outside London
Paul Palmer
• Development of international projects Cass Business School
Voluntary Sector Management
• Greater exposure of the team to the whole of City University

• Increased media coverage

Thanks to
City-SIFE abroad
City-SIFE’s Enterprise Challenge has now been run successfully in
both Canada and Kenya. A City-SIFE alumni took the materials and
skills developed within the team and applied these in two very differ-
ent communities, with outstanding results. The team aims to provide
further support, guidance and materials to further aid the development
of City-SIFE projects around the world.

Clare Stockdale Michael Tamvakis

City-SIFE Cass Business School
Team Leader Associate Dean