Name of the Project Undertaken

Name of the student Swati anand

PG Roll No: PGP20111193

Submitted to Subject Submitted on Marks Allotted Remarks(if any)

Name of Faculty Understanding organizations 18.08.2011

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Acknowledgement
I express my deep sense of gratitude to all those who have helped me in making this project I gratefully acknowledge the: Inspiration, encouragement, guidance, help and the valuable suggestions receipt from the Faculty . I am grateful to the IILM institution, especially to Sonia takkar Mam, who have not only encouraged but guided me from time to time in the preparation of this dissertation work. The project Entitled UNDERSTANDING ORGANIZATIONS-MUDRA COMMUNICATIONS

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Executive Summary
The Company Profile shows how the company is incorporated, how the company is entering the Indian market. It is the fast Growing market and the Organizational Structure is discussed in brief. The various Profile are also shown and the profile which suites me also have been discussed. The skills required are listed and how I can achieve these skills in the nearer future .

This contains project on MUDRA COMMUNICATIONS.profoundly ,

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Contents
Contents..................................................................................................................... 4 CONCLUSION..............................................................................................................9

MUDRA COMMUNICATIONS:A STARLET IN ADVERTISING SECTOR

The Mudra Group, Indias leading integrated marketing communications group, offers a customized and collaborative approach which helps clients Page no/Total Pages in the report

build enduring and profitable brands. It utilizes our deep understanding of consumers, brands and media to deliver Inventive Brand Solutions through r four agency networks - Mudra India (Branding & Communication) ), DDB Mudra (Influence & Behavioural change ), Mudra max (Integrated Engagement & Experience) and Ignite Mudra (Partnerships for Entrepreneurs). Founded in 1980, today our footprint covers over 1,75,000 villages and 4000 towns across 21 states in the country. The Group currently has 1100 employees in 26 offices. Some of the clients are Aircel, Amrutanjan, Amway, Bank of Baroda, Castrol, Dabur, Disney, Electrolux, Femina, Future Group, Godrej, HBO, Henkel, HP, HPCL, Hindustan Unilever, ITC, Jet Airways, Johnson & Johnson, Jyoti Laboratories, Kalpataru Real Estate, Larsen & Toubro, LIC, Lonely Planet, Madura Garments, Max New York Life, Novartis, Panasonic India, Pepsico, Philips, Paras Pharmaceuticals, Reliance ADAG, Samsung India, Shell Foundation, TTK, The Economic Times, UNICEF, Uninor, Union Bank of India, United Spirits, Virgin India, Volkswagen and Wrigley.
Advertising for world class companies.Mudra was the largest Indian advertising agency And today, 23 years hence, They have 125 clients nationwide And 3 agencies, 8 offices and 6 divisions in India And an equity partnership with DDB .

Worldwide Mudra Communications Pvt. Ltd. operates as a marketing communications agency. It offers advertising, brand strategy and design consulting, localization and pre-media, as well as strategic planning, brand management and creative services.

GROWTH GRAPHE :A HOOK WITH THE BOOK OF RECORDS

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 Indian marketing and communications group Mudra is expecting a growth of 35 per cent following the restructuring exercise undertaken across the advertising, media buying and marketing services divisions Madhukar Kamath, managing director and CEO said, "Till now, 55 per cent of our revenues were contributed by Mudra advertising, 10 per cent by media buying and 35 per cent came from marketing services. However, this mix would change as market dynamics indicate one and half times higher growth in marketing services compared to conventional advertising. In three to four years, marketing services could amount to nearly 60 per cent of Mudra. In an era where advertising agencies have begun compromising on their margins to win clients, Kamath expects about 30 per cent of the group's growth to come from newer clients, 30 per cent organically and 40 per cent in the form of new businesses from the existing Clients .

JOB OPPORTUNITIES @MUDRA COMMUNICATIONS

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 Creative head: Attributes required

achievement of award and recognitions - develop high level of understanding of communication requirements, strategy and clients perspective. - provide creative input to various projects and assignments, multi tasking and speed of response

Business Manager: Attributes required - responsible for managing and growing

businesses independently -will be responsible for overall relationship management with senior / key client contacts -business development will be a critical responsibility, experience of handling different kinds of clients.

BRAND MANAGER: Attributes Required: responsible for analyzing the brand and its related data. Analyzing the market size. Analytical, technical in approach and hypothetical in application.

Area sales Executive: Attributes Required: sales management, account of the books of records, technical skills to deal with challenging tasks, particular area under spectacle. Logical and disturbance mendor.

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SKILLS THAT WOULD MAKE ME ELLIGIBLE FOR THE DOMAIN Communicative skills Ability to be innovative and technical Management skills for marketing department Easily absorbable in creative fugiative Applications of correct ideas Profit and company- benefit oriented

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CONCLUSION
The job opportunities are diverse in nature The company is highly absorbing one and invades high profit earning techniques Various job and management opportunities

The company is a salary revaluing organization

Market share of the company will increase with time.

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