Vous êtes sur la page 1sur 16

MASTERS FOOTBALL COMMERCIAL OPPORTUNITIES

BRAND NEW FOR 2009 

TITLE RIGHTS & BENEFITS 

ASSOCIATE SPONSORSHIP 
Inside the world’s most popular indoor football tournament
MASTERS MOMENT SATURDAY 28TH JUNE, 2008 - LIVERPOOL ECHO ARENA

MASTERS FOOTBALL
CONTENTS 3

INTRODUCTION  Because winning stil matters..


Masters Football is the rights owner of the
world’s leading televised six-a-side indoor
football brand. The Masters Cup features
07
teams of ex-professional players from
around the world, including recent legends
of the game such as Gianfranco Zola, Ian
Rush, Bryan Robson, Glenn Hoddle, Andrei
Kanchelskis and Ally McCoist.

Masters Football offers innovative,


tailor-made sponsorship packages for
companies keen to build brand recognition
in a highly targeted, relevant environment.

The tournament started life in


the autumn of 1998,
with an exhibition
match in London for
some of the game’s
greatest players. The
success of this led to
Masters developing the concept of small
sided professional football games with
further matches in Newcastle and
Manchester, where it became clear the
appetite for fast paced, action packed
indoor tournaments was greater than ever.

A format was devised and, working


alongside some of the greatest names in WHY SPONSOR? PR & MARKETING
the game, the Masters Cup was born in the DISCOVER ONE OF THE WORLD’S MOST TARGETED AND EXTENSIVE
summer of 2000, featuring 32 teams and VALUED SPONSORSHIP OPPORTUNITIES UNPARALLELED BRAND COVERAGE
over 320 players.

The success of the Masters Cup spawned


other Masters events. The British Cup,
4 7
between England, Scotland, Wales and
Ireland, was re-launched as the Masters
Home Nations to rave reviews. A
Masters European Cup and International
Cup swiftly followed, as did several
overseas tours to Canada and Dubai.

The 2008 UK Cup was Masters Football’s


FACTS & FIGURES
biggest tournament so far, with 42 teams ONE OF THE MOST POPULAR PROGRAMMES
competing and the addition of two brand ON SKY SPORTS TELEVISION
new venues in Cardiff and Liverpool. This,
along with further international
tournaments in China and Malaysia sets
the tone for the future.

As Masters Football grows, the potential


to establish your brand on a global footing
remains. 6

Masters Football Ltd


Berkeley House
FEATURES
18-24 High Street 5 THE PLAYERS 12 ASSOCIATE SPONSORSHIP
Edgware The world’s greatest legends Golden Boot, Player of the
HA8 7RP Tournament, In-goal branding
8 BRAND NEW FOR 2009
CONTACT DETAILS 360 Sponsorship, Grassroots Initiatives 13 OTHER OPPORTUNITIES
Commercial Manager: Adam Benson Masters Ambassadors, Event Branding Team shirt sponsorship, Referee
T: +44 (020) 8 952 9525 branding, Masters Mascots
E: adam@mastersfootball.com 10 TITLE SPONSORSHIP
Rights and benefits for the 2009 14 THE MASTERS PITCH
W: www.mastersfootball.com Masters Football season All you need to know

MASTERS FOOTBALL
4 WHY SPONSOR?

5 REASONS TO GET INVOLVED


7 million in the
1. Predicted TV audience of over
hing nearly
UK alone, with live audiences reac
60,000 paying cust ome rs

2. Opportunity to “own the event”


through TV,
the arenas and the Masters Football
website

heroes and
3. Brand association with footballing
Sky Sports Television

4. Minimum of 219 hours of TV cove


rage

42*
5. TV Media valuation of £2,292,8
all other media
* This has not taken into account
and their asso ciate d value s. i.e. online,
platforms
The value figur es are the
sales promotion, etc.
weig hted value s

MASTERS FOOTBALL
THE PLAYERS 5

Since 2000 Masters Football has become known,


and referred to, as the official legend’s football tour.

Thus it is crucial to ensure that all players are of a high


standard and teams are as closely matched as possible to
guarantee a competitive series.

The international appeal of Masters has allowed the


competition to develop beyond the domestic stage
to include major names from the continent, all of whom
made their names playing for some of the biggest club
teams in the world.

The players also form a significant role as Masters


ambassadors. They regularly take part in promotional
initiatives for our sponsors, being available for press
conferences and pre-event marketing, as well as other
endorsement activity should it be required.

“It’s great to play in front of full


houses again. The Arsenal vs Spurs
ga me was one of the most intense
matches I’ve played in”.
Glenn Hoddle
Spurs Masters

THE MASTERS HALL OF FAME


 Paul Merson

 John Barnes

 Glenn Hoddle

 Paul Gascoigne

 Ian Wright

 Andrei Kanchelskis

 Mark Hughes

 Gus Poyet

 Bryan Robson

 Neville Southall

 Chris Waddle

 Ray Parlour

 Gianfranco Zola

 Lee Sharpe

 Matt Le Tissier

 Dean Saunders

MASTERS FOOTBALL
6 FACTS & FIGURES

 Average attendance of 6,000 per event

 Gender split: 68%-32% male to female

 Fills programming gap during football close


season. A strong summer brand for Sky

 Over 100 branded trailers per broadcast

 3 hours of live coverage per event, with at least


5 repeats, giving a minimum of 18 hours coverage

7m
TV viewership per year

32%
of viewers are ABC1 males

Global broadcasts
of Masters Football
in areas including
the Middle East,
Far East, Europe
and America

MASTERS FOOTBALL
PR & MARKETING 7

 Local and national radio, including marketing

campaigns on Talksport

 Local and national press coverage

 Promotions on all official club websites and

mastersfootball.com

 HTML email bulletins to targeted Masters

Football database

 Promotional posters/leaflets to be placed in a

variety of partner locations and outlets

 Interactive SMS competitions

 Leaflets distributed with all ticket sales

MASTERS FOOTBALL
8 BRAND NEW FOR 2009

360 SPONSORSHIP 
 Event & Broadcast
 Sky Sports Pub
 Sky Sports Magazine
 Skysports.com
 Mastersfootball.com

Masters Football’s 360 Sponsorship offers partners


the opportunity to brand the 2009 UK series from
first kick to last.

GRASSROOTS INITIATIVES  MASTERS AMBASSADORS 


Help to promote a healthy lifestyle and get more High profile endorsements and appearances at events by household
children playing and enjoying Britain’s national game. names can significantly improve the credibility of your company.

Masters Football can provide numerous grassroots We have access to and can accommodate appearances and
opportunities ranging from Masters Football ambassador endorsements from a great variety of players past and present.
coaching sessions and appearances through to junior
competitions and kit sponsorship. This is a fantastic way From after-dinner speakers to global product endorsement, Masters
to interact with local communities. Football ambassadors are able to provide the ideal solution to your
marketing objectives.

MASTERS FOOTBALL
BRAND NEW FOR 2009 9

 EVENT BRANDING
AND GIVEAWAYS
The 2009 series will offer our most comprehensive
range of branding opportunities ever. With goal
net branding, product giveaways and new pitch
branding being added to our updated trophy
presentation signage, every area will be
covered in conveying your brand message.

MASTERS FOOTBALL MASCOTS 


For the first time, Masters Football will have its very own mascots. This
unique opportunity will provide a company with naming rights, costume
design input and great product giveaway opportunities.

An entertaining way to gain TV exposure and interact with the audience.

CONSUMER COMPETITIONS 
Drive business both in-store and on-line via campaigns offering coaching
sessions, tournaments on the Masters pitch and award presentations.

MASTERS FOOTBALL
10 TITLE SPONSORSHIP

THE RIGHTS
AND
As Title Sponsor of the Masters Football Cup,
companies have the opportunity to brand a
tournament that is shown and repeated on
Sky Sports throughout the year, achieving

BENEFITS
over 219 hours of television coverage...

 Centre-circle branding

“The average rate at which sponsors achieve exposure per hour of TV coverage is typically 3 times
greater than that achieved by a sponsor of an international cricket event, such as a Test Match”
SPORTS MARKETING SURVEYS - 2008 REVIEW

MASTERS FOOTBALL
TITLE SPONSORSHIP 11

 Branded Sky Sports trailers  Right to run official


& verbal credits from Sky promotion & sampling
presenters & commentators activity

 Tournament naming rights Branded 


Winner’s Trophy
& Presentation
Podium
 Market sector exclusivity

 Logo on all TV graphics, team kits & event staff clothing

 Logo on all pre-event marketing, print collateral & event tickets

 20 VIP tickets & up to 250 regular tickets per event

 Meet & Greet with the players

 Signed Masters memorabilia

 Welcome
& Hospitality
area signage

 Prime perimeter boards (up to 16 per event)

MASTERS FOOTBALL
12 ASSOCIATE SPONSORSHIP

ASSOCIATE
SPONSORS
As Associate Sponsors, companies are afforded a wide
 Designation as “Associate Sponsor”
 Product category exclusivity
 2 perimeter boards per event
 Logo on all pre-event marketing & print
collateral, excluding event tickets
range of branding opportunities, allowing them to  10 tickets to VIP enclosure and up to 25
fine-tune their presence throughout the Masters regular tickets per event
season thus maximising their marketing goals, both  Full page advert in event programme

above and below the line...  Meet & Greet with players

OPPORTUNITIES

PLAYER OF THE TOURNAMENT GOLDEN BOOT

IN-GOAL BRANDING SIN-BIN/PLAYER BENCH FITNESS AREA HOST

MASTERS FOOTBALL
OTHER OPPORTUNITIES 13

Keith Curle  TEAM SHIRT


SPONSORSHIP
Manchester City Masters

The opportunity to have your company


logo on the shirt front of your chosen
Masters Football team.

Team shirt sponsors benefit from extensive


TV exposure, player-product endorsements
and unique hospitality opportunities.

Sponsors also benefit from associated


advertising on the official Masters Football
website.

As one of the most popular sponsorship


options available with Masters Football,
shirt branding remains an extremely
cost-effective marketing solution.

Shirt artwork is a maximum 250cm sq.


----------------------------

Case Study
Carbrini Sportswear
“The association wth some of the biggest
names in world football and huge coverage
on Sky Sports provided excellent exposure
for the Carbrini brand. Proved to be an
even better investment than we had
anticipated. So much so, we have just
signed up for another two years”.
Barry Brown
Chief Executive, JD Group PLC

 CHEERLEADER  BALL BOY


SPONSORSHIP SPONSORSHIP
Centre stage throughout the New for 2009 , Masters Ball Boys
tournament, cheerleaders give ensure the action keeps flowing,
sponsors added brand value giving sponsors great TV exposure

REFEREE  MASCOT 
SPONSORSHIP SPONSORSHIP
Often the centre of attention for fans New for 2009, the Masters Mascots
and players alike, referee branding will provide fantastic interaction
provides constant exposure between your brand and the public

MASTERS FOOTBALL
14 THE MASTERS PITCH

“The hallowed
blue baize”

Pitch info
PITCH SIZE:
60 BY 30 METRES

NO. OF PERIMETER BOARDS:


50

NO. OF TV-FACING PERIMETER BOARDS:


33

SINGLE BOARD:
3 BY 1 METRES

DOUBLE BOARD:
6 BY 1 METRES

TRIPLE BOARD:
9 BY 1 METRES

SURFACE:
CARPET

MASTERS FOOTBALL
MASTERS MOMENT SATURDAY 12TH JULY, 2008 - BIRMINGHAM, NIA 15

MASTERS FOOTBALL
Masters Football Ltd
Berkeley House, 18-24 High Street, Edgware, HA8 7RP
Tel: +44 (020) 8 952 9525
Fax: + 44 (020) 8 952 9515
www.mastersfootball.com