Conference Partner:

The Business of Crisis Media Management

Building and protecting your corporate reputation
Tuesday February 28th, 2012 Hong Kong Jockey Club Members Happy Valley Stand, 3/F

The Business of Crisis Media Management beneits all participants aiming to understand and use the increasingly powerful role of media in the modern age. The afternoon interactive workshop will provide training and demo model responses.

Who should attend?

Conference Partner:

Those who would ind attendance at the conference useful include:

Supporting Organizations:

Senior management executives Communications and marketing managers Fleet Managers Superintendents Investor Relations Directors of Quality & Safety Maritime lawyers Insurance Executives Directors of Quality &Safety

Media Partners:

cnss.com.cn

www.shippinghongkong.com

Communication is critical! Are you prepared?

Anything to do with the Media is all about communications. In any crisis - regardless of industry, location or happenings communication is the essential ingredient that will dictate its success or otherwise in the eyes of the stakeholders, the general public, the legislators and the authorities. So why is it that today, in the Boardrooms of shipping companies around the world media is close to being considered a dirty word? The Content

In this Forum, we will look at the changing trends in the media from your basic TV and print media in the 90s, to todays hi-tech developments allowing for 24/7 news broadcasts, worldwide. To which we have now the added ease of citizen journalism (using their blackberries, iPhone videos and webcams) and the growing phenomenon of social media. Participants at our Forum will learn to understand the media how it operates and why. We will then go on to deal with specific examples of past issues and where the problems lie and the solutions. Issues such as insurance, piracy, whistleblowers and pollution/collision incidents. The afternoon session will be an interactive session, dealing with the structure of the media response and focusing on different types of interviews and scenarios, with journalists providing the questions and the audience the answers with reviews and comments from an international panel. MTI will also provide examples of model answers for different types of interviews. This will provide the practical training and solutions to enable you to professionally respond to topics discussed. The interactive session will be videoed in its entirety and delegates will receive a DVD of complete session after the conclusion of the Forum.

Conference Partner
The MTI Network Group has been servicing the shipping industry through handling the media in a crisis and in generally helping companies deal with communication issues for the past 21 years. From day 1 (1990) they have provided a global, 24/7 service with regional offices in London, New York (Connecticut) and Hong Kong plus 14 additional network offices worldwide. Furthermore, they have been training senior shipping executives around the globe to understand, handle and deal with media issues from crisis issues to bondholder issues, for over 20 years.

www.mtinework.com

Bespoke sponsorship / speaking opportunities to assist companies to increase their network, reach new clients and gain the desired edge, are available. Please contact Wong Tsz Shan, Natalie or Adam Thompson: info@maritimemarketing.com.hk or call us +852 2840 0224

Shipping Hong Kong The Business of Crisis Media Management

February 28th, 2012

The Business of Crisis Media Management Programme

08:00 08:45 Registration and continental breakfast Welcome and VIP opening address
Dr. Stephen Li Senior Surveyor, Security and Quality Assurance Marine Department, HKSAR

February 28th, 2012

12:25 Piracy The Human issues
Dealing with the press, dealing with relatives The Reverend Stephen Miller Senior Chaplain The Mission to Seafarers

The Media Game

09:00 Introduction to Media the Industry & Social Media Citizen Journalism (Panel Session)

12:45

Networking lunch

The Solutions
14:00 Necessity for Crisis Communications with all Stakeholders
Robyn Joseph Partner Kreab Gavin Anderson

The who, what, why and how of the Industry Robert Grieves Chairman Hamilton Advisors

Citizen Journalism

Here to stay? Does it have influence in a Crisis? Who is listening, who cares Rob McBride Independent Current Affairs Producer

Interactive Training
14:25 Basics of Responding to the Media
Rob McBride Independent Current Affairs Producer; Lecturer at HK University

Introduction of Social Media into Response Planning

Why? Is it necessary? How- in practice? Monitoring of Social Media. Kevin Lau Tutor and Online Media Producer JMSC, The University of Hong Kong

09:50 10:00 10:25

Q&A Uses of Social Media by the USCG

Darrell Wilson President MTI USA

USA regulatory environment

Capt. Barry Compagnoni USCG Liaison, Beijing office

Introducing Scenario(s) lead by MTI Network. The afternoon session will involve a number of scenarios set up to train executives and staff on responding to media. Participants find this a really valuable way to learn about the many angles a company can be exposed to the media and how to go about managing and responding to such media interest surrounding an incident.
Ferdi Stolzenberg Founding Member of MTI Network, CEO MTI Network (Asia) Darrell Wilson President MTI USA

11:00

Networking coffee break

The Applications
11:15 Resources in the Far East for Salvage operations Legal issues in a crisis
He Wei Zhang Vice President Guangzhou Salvage Bureau of the Ministry of Transport, PRC

14:40

A/ Ambush

audience participation model response (by MTI)

15:00 15:20 16:00 17:00 17:10

Networking coffee break B/ Down-the-line

audience participation model response (by MTI) audience participation model response (by MTI)

11:35

The Investigation: Making and taking statements after an Incident Why so many? Who should do it? Is there a priority

(Panel Session)

C/ Press conference

Criminality issues: Is it really a criminal issue, or pressure for more funds from owner/P&I How do you handle whistleblowers, legally and publically Growing trend of collisions with fishing vessels: Legal issue or simple compensation John Williams Associate Director & General Manager A Bilbrough & Co Ltd Peter Mills Partner Hart Giles Jay Pillai Director, Fleet Pacific Basin

Chairmans closing remarks Networking Cocktail Reception

12:00

The spread of Piracy from West and East coast of Africa to the Malacca Straits and South China Sea

Michael Frodl Founder, C Level Maritime Risks, Washington DC

Shipping Hong Kong The Business of Crisis Media Management

February 28th, 2012

Why Hong Kong

Hong Kong is all about Business. So when it comes to Shipping, Hong Kongs expertise is at the Business end of the Game of Shipping. And few countries do it better, regardless of the state of the economy! Hong Kong is renowned for many things and especially its ability not only to survive but to actually prosper in difficult times. Its position is strengthened by commercial independence and excellent supporting services for ship owners - in particular ship managers, with 20+ ship management companies in Hong Kong, and 3 of the worlds top 5 being headquartered here. Hong Kong is recognized as a leader in ship finance, in maritime law, maritime insurance, classification societies and auditing and accounting (cross border with China and most western jurisdictions) and is the only jurisdiction with British Rule of Law and an enviable Admiralty Court, for the Far East. Registration fee $795 USD The registration fee includes admission to The Business of Crisis Media Management conference, the networking lunch, the post conference drinks reception, all conference documentation and a pass to Shipping Hong Kong weeks opening cocktail function for all Business Conference delegates on the evening of Monday Feb 27. Register online here Or contact Wong Tsz Shan, Natalie info@maritimemarketing.com.hk +852 2840 0224 3 in 1 Corporate Pass Register online for 1 conference, or 3 (The Business of Shipping, Risk Management and Crisis Media Management) and take advantage of our 3 in 1 Corporate Pass! Attend all three conferences at a super price and attend only those sessions that really interest you. Swap your Corporate Pass with your colleagues, from session to session and/or conference to conference. Maximise your networking, minimise time away from the office. Contact Wong Tsz Shan, Natalie or Adam Thompson at info@maritimemarketing.com.hk for details, bookings.

Shipping Hong Kong week is hosting industry conferences and social meetings, showcasing the strengths and advantages Hong Kong has to offer, as the shipping and finance hub of Asia and the Gateway to Greater China - over a 5 day period. The one-day Business conferences explore the advantages of Asias growing shipping sector, and explain the intricacies of doing business, successfully, in the region. If you are looking to increase your presence in Greater China, do business with Korea or Japan, or meet with the major players in North Asia, this week of conferences is the essential forum. Read more about this weeks activities at www.shippinghongkong.com

Shipping Hong Kong The Business of Crisis Media Management

February 28th, 2012