Trimester-2 FINANCIAL ANALYSIS AND FINANCIAL MARKETS Course code: 11MT21 Course Objective: The objectives of this course

are to: Introduce financial markets, financial analysis and their application contexts. Equip the students with the tools to analyse and interpret the financial and operating performance/health of entities through the scheme of various ratios. Explores the functioning of the financial system and its various sub-components such as bond, equity and forex markets Credits: 3.0 Total No. of sessions: 30

Course Content: Unit I: Introduction to Financial Forecasting & Review of Annual Report: Concept and meaning of financial forecasting and planning Importance and scope of financial forecasting Techniques of forecasting. Concept of Annual Report its content like Notice of AGM, Directors Report, Auditors Report, Chairmans Report and Corporate Governance issues like Clause 49 of SEBI. Unit II: Financial Statement Analysis 1: What and Why financial statement analysis? Kinds/types of financial statement analysis - Comparative statement analysis, Common size statement analysis, Trend Percentage analysis. Unit III: Financial Statement Analysis 2: Ratio Analysis: Profitability, liquidity and financial stability ratios, DuPont Chart, Fund flow and cash flow analysis Unit IV: Introduction to Indian Financial System & Debt Market Indian financial system over view Key functions of financial system Components / participants of financial system Limitations to Indian Financial system. Over view of Indian money market Role of RBI in money market Money market instruments like Commercial papers, Certificate of deposits, Treasury Bills - credit rating agencies role and function. Unit V: Equity, Derivatives and Forex Markets Over view of Indian equity market, primary and secondary markets Role of SEBI in Capital market Equity Market instruments like equity shares, preference shares. Foreign exchange market, derivatives like forwards, futures, options, functioning of these markets.

Text Books: 1. Gerald White, Ashinapul Sondhi, Dov Fried, The Analysis and use of Financial Statements, Wiley India Publication 3e, 2007 2. Erich A Helfert , Techniques of Financial Analysis, Tata Mcgraw Hill. 11/e 3. L.M.Bhole, Financial Markets & Institutions, Tata McGraw Hill Publications, 5/e, 2009 4. Marc Levinson , Guide to Financial Markets, The Economist Publications, 5/e, 2009

Trimester-2 MANAGERIAL COST ACCOUNTING Course code: 11MT22 Course Objective: The objectives of this course are to: Introduce cost concepts, cost classification and their application contexts. Underscore the importance and use of relevant costs for decision making a variety of managerial situations. Familiarise about the different methods for estimating product/service costs. Course Content: Unit I: Introduction to Cost Accounting Cost accounting Vs. financial accounting, nature and classification of costs, material, labour and overhead Costs, fixed Vs. variable costs, costing systems and product costing Unit II: Relevant Costs for Decisions Concept of relevant costs-variable, incremental or differential costs, cost-volume-profit relationship and break-even analysis, relevant costs for pricing, market segmentation, product-line decisions, joint costs, key factor concept and its uses. Unit III: Product Costing and Cost Determination Job order Vs. process costing, cost allocation and absorption, inventory valuation, joint and by-product costing. Unit IV: Costs for Management Control: Concept of budget, functional budgets, fixed and flexible budgets, Control through standard costing and variance analysis, material, labour and overhead standards, profit variance analysis through revenue and cost variances Unit V: Other Topics: ABC and its uses, overview of strategic cost management Text Books: 1. Charles Horngren, Cost Accounting, Managerial Emphasis, Pearson Publication, 13/e, 2009. 2. M. Y. Khan, P. K. Jain, Management Accounting & Financial Management, Problems and Solutions, Tata Mc Graw Hill publishers, 4/e, 2008 Reference Books: 1. Ankitson. A. Anthony, Robert S. Kaplan, Management Accounting, Pearson Education Publishers, 5/e, 2007 2. Hilton, Management Accounting, Tata McGraw Hill, 7/e, 2008. 3. Eldenburg, Cost Management:Measurement,monitoring & motivating performance, Wiley India ltd. Credits: 2.0 Total No. of sessions: 20

Trimester-2 MARKETING MANAGEMENT I Course code: 11MT23 Course Objectives: The course seeks to: Introduce the basic concepts of the marketing process from the perspective of the marketing manager. Provide a framework for the analysis of marketing management problems. Credits: 2.5 Total No. of sessions: 25

Course Content: Unit I: Understanding Marketing Management Importance and Scope- Company Orientations towards the Market place- Fundamental Marketing Concepts, Trends and tasks- Marketing Mix Elements- Building Customer Value, Satisfaction and Loyalty Customer Life Time Value- Customer Database and Database Marketing Unit II: Developing Marketing Strategies and Plans- Corporate and Division Strategic PlanningBusiness Unit Strategic Planning - Marketing Plan: Nature and Contents-Capturing Marketing InsightsGathering Information and Scanning the Environment Macro, Micro and Demographic Environment -Components of MIS Internal Records and Marketing Intelligence Unit III: Conducting Marketing Research- Forecasting and Demand Measurement Measuring marketing productivity Creating customer value, satisfaction and loyalty Customer databases and database marketing -Analysing consumer markets analysing business markets UNIT IV: Identifying market segments and targets- Dealing with Competition-Identifying and Analyzing Competitors- Competitive Strategies fro Market Leaders- Challengers Followers and Niches- Balancing Customer and Competitor Orientations Unit V: Creating Brand equity-Building, Measuring and Managing Brand Equity- Devising a branding strategy-Customer equity-Crafting Brand positioning Product Life cycle Marketing Strategies Text Book: 1. Philip Kotler, et al, Marketing Management- A South Asian perspective, 13/e, Pearson Prentice Hall of India, New Delhi, 2009 Reference Books: 1. Ramaswamy. V S & Namakumari. S: Marketing Management-Global Perspective Indian Context, Macmillan Business Books, 4/e, 2009. 2. Michael Etzel, Bruce Walker, William Stanton, Ajay Pandit, Marketing, Tata Mcgraw Hill Publishing Company Limited, 2009

Trimester-2 OPERATIONS MANAGEMENT Course code: 11MT24 Course Objective: The objective of the course is to: Expose the student to the scope of operations management in achieving overall business objective Familiarise about operations management practices in manufacturing and service industries and new advancements in Operations Management. Course Content: UNIT I: Objectives of operations Management - Functions of Operations Management Historical Development of Operations Management Systems Perspective of Operations Management Priorities & Challenges of Operations Management - Forecasting - Use of forecasting in operation planning - Techniques of forecasting (Regression, analysis, Time series - Moving average, exponential smoothing, least square technique, qualitative forecasting techniques) UNIT II: Plant location- concepts, Factors Techniques - Plant layout concepts types and their characteristics, techniques of layout. Material handling principles and practices - Product design & development concepts UNIT III: Inventory Functions & Types of Inventories Inventory planning pareto analysis Inventory costs. Economic order Quantity calculations - Modification of E.O.Q under Quantity discounts. Economic Batch Quantity Calculations Techniques of Inventory control - Just-in-time, Kanban UNIT IV: Aggregate production planning framework & strategies - Material requirement planning (MRP) MRP inputs & outputs - Jobshop production activity planning - Loading, Sequencing problems and scheduling - Job shop production control UNIT V: Concept of Quality - TQM Concepts, ISO Standards, Design of Quality Assurance System Statistical Process Control, O.C. Curve, AQL, AOQL Concepts, Sampling plans. Text Books: 1. Mahadevan B, Operations Management, Pearson Education, 2008 . 2. Dr. Ravishankar, Industrial Engineering & Management, Galgotia Publishers, 2007. Reference Books: 1. Lee J. Krajewski and Larry P. Ritzman, Operations Management-Strategy and Analysis, Pearson Education, 6/e ,2005 2. Heizer J and Render B, Production and Operations Management: (Strategies and Tactics), Prentice Hall New Jersey, 9/e, 2008 3. Chase R B, Aquilano N J and Jacobs F R, Operations Management for Competitive Advantage, Tata McGraw Hill, New Delhi, 11/e, 2006. 4. Buffa E S, Sarin R K, Modern Production / Operations Management, John Wiley & Sons, Singapore, 8/e, reprint 2009. Credits: 3.0 Total No. of sessions: 30

Trimester-2 MACRO ECONOMICS Course code: 11MT25 Course Objectives: The course seeks to: Present the basic principles underlying the functioning of an economy and deals with the determination of major macroeconomic aggregates such as national income, consumption, savings, investment, employment and general price level, Focus on the short run and the long run problems covering both static as well as dynamic aspects of macroeconomic analysis. Credits: 2.5 Total No. of sessions: 25

Course Content: Unit I: Key Concepts of Macroeconomics Objectives and instruments of Macroeconomics-The tools of Macroeconomic policy-Aggregate supply and demand-Capitalism-Socialism-Mixed economies-Concept and measurement of national income Unit II: Consumption, Investment and Multiplier Consumption function-MPC-MPS-Investment-Business fluctuations and the theory of aggregate demand-The multiplier Unit III: Fiscal policy, budget deficits and the government debt Relevance of fiscal policy-Mobilization of resources-Components of government expenditure-Fiscal policy and its impact on economy-Fiscal imbalance-Budget deficits-Public debt and resource mobilization Unit IV: Synthesis of Monetary and Real Factors The modern financial system-Role of commercial banks-Evolution and functions of a Central bankObjectives and relevance of monetary policy- Types, causes and effect of inflation-Determination of interest rates-Demand for money -Supply of money Unit V: Open-Economy Macroeconomics Major components of balance of payments-Internal and external balance-Indias BOP- Foreign trade policy of India-Foreign exchange rate Text Book: 1. Samuelson and Nordhaus, Economics, Tata McGraw-Hill Publishing Company Limited New Delhi, 19/e, 2010 Reference Books: 1. Mankiw, Principles of Macroeconomics, South-Western College Pub, 5/e, 2008 2. C Rangarajan and B.H.Dholakia, Principles of Macroeconomics, Tata McGraw-Hill Publishing Company Limited New Delhi, 1/e, 2000

Trimester-2 STATISTICS FOR MANAGEMENT - II Course code: 11MT26 Course Objectives: The course seeks to: Deal with advanced tools of statistics for business applications, Stress the importance of applying advanced statistical analysis to the solution of common business problems. Credits: 3.0 Total No. of sessions: 30

Course Content: Unit I: Analysis of Variance One way ANOVA, Two way ANOVA - Chi-Square Test Goodness of fit test Unit II: Simple Correlation & Regression Estimating the coefficients Unit III: Non-parametric Statistics Wilcoxon rank sum test, Sign test, Kruskal-Wallis test, Spearman rank correlation coefficient Unit IV: Time Series Analysis and forecasting Components of time series, smoothing techniques, trend and seasonal effects, forecasting and forecasting models Unit V: Statistical Process Control Control charts, Control charts for variables: x-bar and R charts, Control charts for attributes Text Books: 1. G.C. Beri, Business Statistics, Tata Mc-Graw Hill Publishing Co. Ltd., New Delhi, Fourth Reprint, 2007. 2. J.K. Sharma , Business Statistics, Pearson Education, New Delhi, 2/e, 2007. 3. Douglas C. Montgomery, Introduction to Statistical Quality Control, Wiley Indian Edition, 4/e, 2008. Reference Books: 1. Ken Black, Business Statistics for Contemporary Decision Making, Wiley-India Edition, New Delhi, 4/e, 2007. 2. Arnold O. Allen, Probability, Statistics & Queueing Theory with Computer Science Applications, Academic Press Inc., 2/e, 2008

Trimester-2 BUSINESS TAXATION ESSENTIALS (Internal Course) Course code: 11MT27 Course Objective: The course seeks to: Sensitise students on some of the important direct and indirect tax provisions in India Introduce the students the nature, incidence and basis of application of the main direct and indirect taxes in India, viz., income tax, excise and custom duty and Value Added Tax. Etc. Credits: 1.0 Total No. of sessions: 10

Course Content: Unit I: Taxation overview, direct and indirect taxes, taxing jurisdiction Unit II: Income Tax: Taxability and Residence, Heads of Income, Salaries Unit III: Business Income: Capital Vs. Revenue, Depreciation and Other Deductions from Business Income, Loss Carried Forward, Capital Gains, Exemptions and Other Deductions Unit IV: Other taxes: Excise and Customs duties, VAT, Service Tax Text Book: 1. Akhileshwar Pathak, Legal Aspects of Business, Tata McGraw-Hill Publishing Company Limited, New Delhi (Relevant Chapters), 4/e, 2009 Other Readings: Latest provisions under various tax laws.

Trimester-2 INDIAN BUSINESS A HISTORICAL PERSPECTIVE (Internal Course) Course code: 11MT28 Course Objectives: The course seeks to: Offer a perspective on the origins of business in India and how the Indian Business sectors developed and transformed into what they have become today, Provide the student with a broad understanding of how the environment under the different transition phases of the Indian business impacted its progress. Credits: 1.0 Total No. of sessions: 10

Course Content: Unit I: Business in Pre-Colonial India: The business communities in pre-colonial India, Castle revolution of 1759, the British dominance; Trade and East India Company: European trading interests of the Portuguese, the Dutch, The French, Trade, Credit & Agency Houses: European Agency Houses, 1793-1848 Unit II: Growth of Indian business houses: currency credit and indigenous bankers (1800-1850), Managing Agency System and the growth of business houses. Unit III: Study of major Indian business houses: the Marwaris, the Parsis, the Ambanis, the Chettiars etc, TVS etc. and factors that contributed to their growth. The licence raj. The Indian family business model. Unit IV: The Indian public sector: Government policy and commanding heights thesis, socioeconomic consequences, disinvestment policy. FERA and multi-national response Unit V: Indian business in post-reform India: The new economy industries like IT and telecom and the rise of the new maharajas. Return of MNCs, globalisation by Indian companies Text Books: 1. Dwijendra Tripathi, The Oxford History of Indian Business, Oxford University Press, 2004 2. Nick Robins, The Corporation That Changed the World: How the East India Company Shaped the Modern Multinational, Orient Longman, 2006 Reference Books: 1. Subramanian L., Indigenous Capital & Imperial Expansion, Oxford, 1998. 2. Chittabrata Palit, Pranjal Kumar Bhattacharyya, Business History of India, Kalpaz Publications, 2006

Trimester-2 MANAGERIAL ORAL COMMUNICATION (Internal Course) Course code: 11MT29 Course Objectives: Enhance the oral communication skills appropriate in various managerial contexts and situations. Provide adequate exposure to the learners in the different types of oral communication across functional areas of an organization and the importance of ethics in managerial communication. Credits: 2.0 Total No of sessions: 20

Course Content: Unit I: Talking about Talking about Talking about Talking about Talking about

oneself others ones future plans an organization ones perspective on different jobs

Unit II: Persuading/Convincing Asserting/Developing an argument Negotiating Evaluating different views Taking a stand Unit III: Listening Listening Listening Listening Listening to get the gist for specific information to infer for note-taking to different views/case studies and forming opinions

Unit IV: Contributing to Group Discussions (initiating , sustaining & concluding a discussion, turn giving, turn taking) Telephone Etiquette Effective Use of Body Language Unit V: Making Presentations (introducing the topic, outlining, exemplifying, summarizing, concluding, referring to the audience, inviting questions, different types of presentationsdiscursive, informative, argumentative) Speaking in Conferences/Meetings/Press Meets Suggested Readings: 1. Bovee, Thill & Schatzman, Business Communication Today, Pearson Education: New Delhi, 2007. 2. John Seely, Oxford Writing and Speaking. Oxford University Press: 2002. 3. Lesikar, R.V., and Flatley, M.E. Basic Business Communication Skills for Empowering the Internet Generation. Tata McGraw Hill Publishing Company Ltd:New Delhi, 2005. 4. M Ashraf Rizvi, Effective Technical Communication, TMH: 2005. 5. E.C. Mc Grath S J Basic Managerial Skills for All, Prentice Hal of India, 8/e, 2009