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  • Green To Gold An Drew Winston

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    hanhdungbo9535
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    Green to Gold, key slides from Winston presentation Andrew Winston, 2007. "The debate is over. We have to deal with greenhouse gases," says intergovernmental panel on climate change.

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    Green to Gold an Drew Winston

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    Green to Gold, key slides from Winston presentation Andrew Winston, 2007. "The debate is over. We have to deal with greenhouse gases," says intergovernmental panel on climate change.

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
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    34 vues16 pages

    Green To Gold An Drew Winston

    Transféré par

    hanhdungbo9535
    Green to Gold, key slides from Winston presentation Andrew Winston, 2007. "The debate is over. We have to deal with greenhouse gases," says intergovernmental panel on climate change.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 16

    Green To Gold Andrew Winston Presentation Key Slides

    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    Global warming is Unequivocal


    Intergovernmental Panel on Climate Change February 2, 2007

    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    The debate is over We have to deal with greenhouse gases.


    John Hofmeister President Shell Oil (U.S.) November, 2006
    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    Diverse Stakeholders
    Banks Capital Markets Insurers Shareholders Employees Investors & Risk Assessors NGOs Regulators Politicians Rulemakers & Watchdogs Plaintiffs Bar Media
    Communities Consumers &

    Company Company

    Community The Future (Kids) Consumers CEO Peers Suppliers B2B Buyers Business Partners & Competitors

    Idea Generators & Opinion Leaders

    Think Tanks

    Academia Industry Assoc.

    Competitors

    Source: Green to Gold, Esty/Winston 2006

    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    Source: Green to Gold, Esty/Winston 2006

    Stakeholder Engagement Evaluation Matrix

    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    Source: Green to Gold, Esty/Winston 2006, based on Savage et al , 1991

    Percent Total Venture Capital in Clean Tech


    14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
    Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

    2001

    2002

    2003

    2004

    2005

    2006

    Source: A. ORourke, Clean Venture Network, 2007

    REVENUES

    Upside

    INTANGIBLES

    More Certain

    Less Certain

    Downside

    COSTS

    RISKS

    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    Esty/Winston, Green to Gold, 2006

    Eight Eco-Plays
    Eco-design Eco-sales and marketing Eco-defined new market space Intangible value: Build corporate reputation and respected brands

    REVENUES

    INTANGIBLES

    Eco-efficiency Eco-expense reduction Value chain ecoefficiency


    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    Eco-risk control

    COSTS

    RISKS

    Esty/Winston, Green to Gold, 2006

    Eco-Advantage Toolkit

    Source: Green to Gold, Esty/Winston, 2006


    Green to Gold, key slides from Winston presentation Andrew Winston, 2007

    Eco-Advantage Toolkit
    Mindset Broad Thinking Top Leaders Apollo 13 Feelings Are Facts Right Thing Footprint Metrics EMS Stakeholders

    Product (DfE) Process (Loops) Supply Chain Space

    Targets Decision-Making Engagement ($$$) Storytelling

    Eco-Tracking: What to Track


    Outcome
    Energy Water Air

    Basic Metrics
    Energy used Renewable energy Total water used Water pollution Greenhouse gas emissions Releases of metals and toxics Particulates, VOCs, SOx, NOx Hazardous waste Solid waste Recycled materials Notices of violations Fines or penalties paid
    Source: Green to Gold, Esty/Winston, 2006

    Waste

    Compliance

    Track relative and absolute Capture data at multiple levels Collect info on the whole value chain

    Source: Green to Gold, Esty/Winston, 2006

    More Info On

    Contact

    Consulting/speaking andrew@eco-strategies.com Green business blog andrewwinston.com Strategy E-letter sustainablelifemedia.com

    Thank you!

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