Wednesday, November 30, 2011 project intro: This is a proposal we have devised, after going through an exercise which

is created to simulate what it is like to live below parallel the poverty line in the US. We have created a design intervention to bridge a communication gap.

Wednesday, November 30, 2011 project intro: This is a proposal we have devised, after going through an exercise which is created to simulate what it is like to live below parallel the poverty line in the US. We have created a design intervention to bridge a communication gap.

Wednesday, November 30, 2011 project intro: This is a proposal we have devised, after going through an exercise which is created to simulate what it is like to live below parallel the poverty line in the US. We have created a design intervention to bridge a communication gap.

DESIGN INTERVENTION

Wednesday, November 30, 2011 project intro: This is a proposal we have devised, after going through an exercise which is created to simulate what it is like to live below parallel the poverty line in the US. We have created a design intervention to bridge a communication gap.

DESIGN INTERVENTION

MCKENZIE MARSTON & PATRICK DRAKE

Wednesday, November 30, 2011 project intro: This is a proposal we have devised, after going through an exercise which is created to simulate what it is like to live below parallel the poverty line in the US. We have created a design intervention to bridge a communication gap.

DESIGN INTERVENTION

MCKENZIE MARSTON & PATRICK DRAKE

Wednesday, November 30, 2011 project intro: This is a proposal we have devised, after going through an exercise which is created to simulate what it is like to live below parallel the poverty line in the US. We have created a design intervention to bridge a communication gap.

Wednesday, November 30, 2011 poverty simulation experience. During the simulation we were lucky enough to be members of a family with a steady full time income, making the largest amount available to simulation participants. - Because the entire families expenses revolved around a single income source

POVERTY SIMULATION

Wednesday, November 30, 2011 poverty simulation experience. During the simulation we were lucky enough to be members of a family with a steady full time income, making the largest amount available to simulation participants. - Because the entire families expenses revolved around a single income source

POVERTY SIMULATION

Wednesday, November 30, 2011 poverty simulation experience. During the simulation we were lucky enough to be members of a family with a steady full time income, making the largest amount available to simulation participants. - Because the entire families expenses revolved around a single income source

Wednesday, November 30, 2011 - we found it crucial that this money did not stay in check form for very long.

Wednesday, November 30, 2011 - Typically the bank was too crowed or just took too long.

Wednesday, November 30, 2011 - BUT the check cashing center was able to quickly provide us with

Wednesday, November 30, 2011 - liquid assets allowing us to carry out other important daily activities.

Wednesday, November 30, 2011 - Although this check cashing center took a small amount out of our check we found that this amount was not substantial enough to warrant any hesitation from using them,

Wednesday, November 30, 2011 we were acting without any previous formal nancial training or even visual direction inuencing our decisions.

Wednesday, November 30, 2011 - identify the breakdown w/ experience: Because of our experience during the simulation we found that there was a lack of communication directed towards this nancial education specifying the pros and cons about our particular decisions and resources we had available.

COMMUNICATION BREAKDOWN

Wednesday, November 30, 2011 - identify the breakdown w/ experience: Because of our experience during the simulation we found that there was a lack of communication directed towards this nancial education specifying the pros and cons about our particular decisions and resources we had available.

COMMUNICATION BREAKDOWN

Wednesday, November 30, 2011 - identify the breakdown w/ experience: Because of our experience during the simulation we found that there was a lack of communication directed towards this nancial education specifying the pros and cons about our particular decisions and resources we had available.

Wednesday, November 30, 2011 - design intervention> operation hope intro..... why? Therefore we decided to focus on creating a campaign that delivers a message which provides its recipients with an educational/persuasive message. A message which focuses on switching check cashers in to account holders.

DESIGN INTERVENTION

Wednesday, November 30, 2011 - design intervention> operation hope intro..... why? Therefore we decided to focus on creating a campaign that delivers a message which provides its recipients with an educational/persuasive message. A message which focuses on switching check cashers in to account holders.

DESIGN INTERVENTION

Wednesday, November 30, 2011 - design intervention> operation hope intro..... why? Therefore we decided to focus on creating a campaign that delivers a message which provides its recipients with an educational/persuasive message. A message which focuses on switching check cashers in to account holders.

OVERTIME, CHECK CASHING FEES ADD UP TO BIG DIFFERENCES

Wednesday, November 30, 2011 -So during some initial research we found an established and reputable non-prot organization. Whos focus was on providing free nancial education to those who needed it most.

Wednesday, November 30, 2011 -This organization is Operation Hope, the global leader in nancial dignity. We decided to partner our efforts with this organization as a way to provide those who are interested in nding additional nancial information a way to do so. -The organization provides free nancial education courses and has a website with a substantial amount of in-depth nancial information. So not only does the campaign provides an instantaneous feeling of self-worth to those who we were simulating, it builds awareness for Operation Hope as a nancial literacy resource.

Wednesday, November 30, 2011 -This organization is Operation Hope, the global leader in nancial dignity. We decided to partner our efforts with this organization as a way to provide those who are interested in nding additional nancial information a way to do so. -The organization provides free nancial education courses and has a website with a substantial amount of in-depth nancial information. So not only does the campaign provides an instantaneous feeling of self-worth to those who we were simulating, it builds awareness for Operation Hope as a nancial literacy resource.

BUILD FINANCIAL DIGNITY

Wednesday, November 30, 2011 -So we rst started with refreshing the brand of the organization to feel trustworthy, respectable, ethical, and approachable. As well as giving their arrow the ability to act as a visual metaphor, for nancial advancement.

Wednesday, November 30, 2011 -There is just no current source which offers this type of nancial guidance in a way which takes complicated nancial information and translates it into a visual form which can be understood quickly and simply. We created these context shots to show product placement. We want to reach masses as well as touching people on a more one on one level.

W H Y WA S T E YO U R M O N E Y ?

Wednesday, November 30, 2011 -There is just no current source which offers this type of nancial guidance in a way which takes complicated nancial information and translates it into a visual form which can be understood quickly and simply. We created these context shots to show product placement. We want to reach masses as well as touching people on a more one on one level.

W H Y WA S T E YO U R M O N E Y ?
W H E N YO U C A N U S E I T ?

Wednesday, November 30, 2011 -There is just no current source which offers this type of nancial guidance in a way which takes complicated nancial information and translates it into a visual form which can be understood quickly and simply. We created these context shots to show product placement. We want to reach masses as well as touching people on a more one on one level.

Wednesday, November 30, 2011 -This switch has an very large impact over time, but require little effort up front. In order to simplifY complicated nancial statistics into an easy understandable visual representation of that information. Using bus stops we are able to reach a certain audience and community

Wednesday, November 30, 2011

-The billboard reaches a large community on a large scale. -Not only are we informing those that need the resources provided by Operation Hope_____________________

Wednesday, November 30, 2011 -With the postcards, we provide a series which showcases simple statistics on how cashing checks adds up overtime. We made use of the arrow to put pressure on the question we are asking as well as making use of it as a graphic element.

Wednesday, November 30, 2011 -We created iers that can be placed around the community in places such as churches, libraries, banks, or community help groups.

Wednesday, November 30, 2011

These components would lead their viewers to OperationHope.org which would include further Financial information.

Wednesday, November 30, 2011

These components would lead their viewers to OperationHope.org which would include further Financial information.

Wednesday, November 30, 2011

The future of Operation Hope could benet from a campaign that is both highly impact full as well as visually recognizable in order to continue to build the brand expansively.

Wednesday, November 30, 2011

POSSIBILITIES
LEARN YOUR
Wednesday, November 30, 2011

POSSIBILITIES
LEARN YOUR
Wednesday, November 30, 2011

POSSIBILITIES
LEARN YOUR

EMPOWERED
INFORMED IS
Wednesday, November 30, 2011

THANK YOU
Wednesday, November 30, 2011