Market Research

CIA-2
Tanu Mittal 1021234

Q4 At a level of significance .05 mean response on which evaluations of Dell on whether it meets their requirements or not (q8_1 q8_2 q8_3 q8_4 q8_5 q8_6 q8_7 q8_8 q8_9 q8_10 q8_11 q8_12 q8_13) P-value P-value P-value P-value P-value P-value P-value P-value P-value P-value P-value P-value P-value ( ( ( ( ( ( ( ( ( ( ( ( ( q8_1) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_1) > q8_2) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_2) > q8_3) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_3) > q8_4) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_4) > q8_5) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_5) > q8_6) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_6) > q8_7) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_7) > q8_8) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_8) > q8_9) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_9) > q8_10) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_10) q8_11) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_11) q8_12) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_12) q8_13) is .000 < level of significance of .005 therefore reject the null hypothesis .Hence, variable mean(q8_13) 5 5 5 5 5 5 5 5 5 > > > >

5 5 5 5

Q5 H0: Customers rating of how much do you agree that Dell Computers makes ordering a computer system easy follows a normal distribution H1: Customers rating of how much do you agree that Dell Computers makes ordering a computer system easy does not follow a normal distribution (P-value=.000) < (significance level=.005) Hence reject the null hypothesis Therefore, Customers rating of how much do you agree that Dell Computers makes ordering a computer system easy does not follow a normal distribution H0: : Customers rating on how much do you agree that Dell lets customers order computer systems customized to their specifications follows a normal distribution H1 : Customers rating on how much do you agree that Dell lets customers order computer systems customized to their specifications does not follow a normal distribution (P-value=.000) < (significance level=.005)

Hence reject the null hypothesis Therefore, Customers rating on how much do you agree that Dell lets customers order computer systems customized to their specifications does not follow a normal distribution On observing the test statistic we can say that none of the customer evaluations on whether Dell system meets its requirements follows a normal distribution.

Q6

Steps followed: Step 1: Check for equal variances using Levenes test for equality of variances H0: Variances between satisfied and dissatisfied groups are equal H1: Variances between satisfied and dissatisfied groups are not equal Based on whether H0 is rejected or accepted we select the t-test statistic to be used

In our case the following variables have equal variances based on the Levenes statistic i.e. p-value (Levenes test statistic )>Level of significance (.05)

Name of the Variable And how much do you agree that Dell Computers features attractively designed computer system components

p-value .079

And how much do you agree that Dell Computers has high-quality computers with no technical problems And how much do you agree that Dell Computers bundles its computers with appropriate software And how much do you agree that Dell Computers bundles its computers with Internet access?

.200 .942 .228

Levenes Statistic H0: Variances between satisfied and dissatisfied group of customers are equal for their rating on how much do they agree that Dell Computers makes ordering a computer system easy. H1: Variances between satisfied and dissatisfied group of customers are not equal for their rating on how much do they agree that Dell Computers makes ordering a computer system easy

In the above case p-value is .000 < level of significance (.05) Therefore, reject the null hypothesis Hence, we take the t-test for equality of means based on equal variances

t-test statistic H0: There is no significant difference between satisfied and dissatisfied group of customers are equal for their rating on how much do they agree that Dell Computers makes ordering a computer system easy. H1: There is a significant difference between satisfied and dissatisfied group of customers are equal for their rating on how much do they agree that Dell Computers makes ordering a computer system easy. P-value is .000 < level of significance of .005 Therefore we reject the null hypothesis Hence, Satisfied and dissatisfied group of customers are not different on their rating on how much they agree that Dell Computers makes ordering a compute the two system easy

Q7 Mann-Whitney Test Ranks Recoded Likelihood of Choosing And how much do you agree that Dell Computers has highquality computers with no technical problems? And how much do you agree that Dell Computers bundles its computers with appropriate software? Definitely Choose Less Likely to Choose Total Definitely Choose Less Likely to Choose Total N 238 131 369 235 129 364 187.17 173.98 43986.00 22444.00 Mean Rank 192.34 171.67 Sum of Ranks 45776.50 22488.50

Test Statisticsa And how much do you And how agree that much do you Dell agree that Computers Dell has highComputers quality bundles its computers computers with no with technical appropriate problems? software? Mann-Whitney U Wilcoxon W Z Asymp. Sig. (2tailed) 13842.500 22488.500 -1.883 .060 14059.000 22444.000 -1.193 .233

Test Statisticsa And how much do you And how agree that much do you Dell agree that Computers Dell has highComputers quality bundles its computers computers with no with technical appropriate problems? software? Mann-Whitney U Wilcoxon W Z Asymp. Sig. (2tailed) 13842.500 22488.500 -1.883 .060 14059.000 22444.000 -1.193 .233

a. Grouping Variable: Recoded Likelihood of Choosing On the basis of the above table we can conclude that There is a significant difference between groups that are likely to recommend and not likely to recommend Dell systems to their friends and family on their evaluations towards to what extent Dell systems meets their requirements.

Part 2 On the basis of Wilcoxonss test we can conclude that there is a significant difference between groups that are likely to recommend and not likely to recommend Dell systems to their friends and family on their evaluations towards to what extent Dell systems meets their requirements.

Q8

Mann-Whitney Test

Ranks Recoded Likelihood of Choosing And how much do you agree that Dell Computers has highquality computers with no technical problems? And how much do you agree that Dell Computers bundles its computers with appropriate software? Definitely Choose Less Likely to Choose Total Definitely Choose Less Likely to Choose Total N 238 131 369 235 129 364 187.17 173.98 43986.00 22444.00 Mean Rank 192.34 171.67 Sum of Ranks 45776.50 22488.50

Test Statistics And how much do you agree that Dell Computers has high-quality computers with no technical problems? Mann-Whitney U Wilcoxon W Z Asymp. Sig. (2-tailed) 13842.500 22488.500 -1.883 .060 And how much do you agree that Dell Computers bundles its computers with appropriate software? 14059.000 22444.000 -1.193 .233

a. Grouping Variable: Recoded Likelihood of Choosing

Based on the table there is no significant difference between customers who are likely to choose DELL systems and their evaluations on to what extent they agree on the following statements: 1. And how much do you agree that Dell Computers has high-quality computers with no technical problems 2. And how much do you agree that Dell Computers bundles its computers with appropriate software