Wellcome

Bienvenidos

BROCH

Programme
Programa

Monday
Factory visit y Ajos Cuenca
Garlic grower and trader. 25 Has in Madrid. Farm, processing and store facilities

Ajos la Veguilla.
Own 400 Has garlic grower . 400 Has indirect garlic grower. Trade 9.000 Tm yearly.

World garlic p g production

Area produccin de ajo
2.006 China India Bangladesh Korea, Republic of Russian Federation Myanmar Ukraine Turkey Spain Argentina Thailand Romania Algeria Egypt United States of America Brazil 656.574 134.900 134 900 26.709 28.594 29.900 29 900 24.300 18.100 15.000 15 000 15.860 15.500 13.331 13 331 13.024 11.433 7.270 7 270 11.950 10.486 2.007 691.556 147.000 147 000 38.807 26.986 31.000 31 000 24.500 18.300 15.000 15 000 16.100 15.600 12.094 12 094 11.431 11.976 10.442 10 442 12.060 11.258 2.008 694.040 147.000 147 000 33.622 28.416 27.000 27 000 24.500 17.300 16.000 16 000 15.900 15.600 13.821 13 821 13.773 12.000 11.799 11 799 10.300 10.214

Las Pedroeras
Biggest area in EU

Evolution of Garlic growing g g

Evolucin del cultivo del ajo

80s Family garlic farms

80s Produccin familiar

F Farm size 1-2 H i 1 2 Has

Tamao de explotacin 1-2 Has

100% f focuses in garlic production i li d ti

100% de los ingresos del cultivo del ajo Monocultivo

All family involved in the farm farm.

Toda la familia participaba de la produccin

Harvesting season thousands of external workers

Epoca de cosecha miles de personas eran contratadas

Evolution of Garlic growing g g

Evolucin del cultivo del ajo

Changes in agricultural structure

Cambios en estructura de agricultura

Young people move to cities

Jovenes emigran a las ciudades

The farm size is not enough

El tamao de explotacin no es rentable

There is no availability of manpower

No hay disponibilidad de personal para la recoleccin

Evolution of Garlic growing

Evolucin del cultivo del ajo

Changes on the garlic growing way

Transformacin de hbitos de cultivo del ajo Mecanizacin

The family farm carry on but as professional production

Unidad familiar contina con la produccin

Farm sizes increased to 8 15 Has

Aumento del tamao de explotacin hasta 8 15 Has

Sharp reduction of manpower dependency

Menos necesidad/dependencia d mano d obra externa M id d/d d i de de b t

(1 row harvester = 15 manpower)

Evolution of Garlic growing

Evolucin del cultivo del ajo

2010
100% of garlic production mechanized
100% de la produccin mecanizada

Farm mechanisation . Produces 15 Has with 4 people

Mquinas de campo p q p permiten cultivar 15 has con 3-4 personas p

Sharp decrease of cost production

P Processing t h l i technology. R d ti of manpower. Reduction f

However 53% of total cost comes form manpower processing
Mquinas de procesado: Reduccin de mano de obra pero el mayor coste se produce en este proceso

JJ Broch
History
1.956 Joansa 1.960 Rodrquez Mallol 1.965 Fundicin Carrantona 1.969 1 969 Talleres Braulio Metal Foundry y Metal Foundry Metal Foundry Aluminium Foundry Mecanizacin Aluminium Foundry Al i i F d Mecanisation of parts Industrial production for other brands

BROCH

1.989 B h 1 989 J J Broch

JJ Broch
History

1.993 1 993 J J Broch

Starting of mechanical precision seed drills Starting to develop garlic planters Big success in seed drills and garlic planters Develop more garlic technology Agricultural production becomes in main activity Starting to international market Introduce a complete range of Potatoes Planters Sharp increase in export sales g New markets. New strategies
BROCH

1 996 J J Broch 1.996

2.004 J J Broch

2.008 J J Broch 2.010 J J Broch

JJ Broch Production Centers

Centros de Produccin JJ Broch

JJ Broch world network

Presencia de JJ Broch en el Mundo

Garlic crop p
Cultivo del ajo

Garlic crop mechanisation

Preseeding
Presiembra

Uses healthy and high quality garlic seeds

Obtencin de semilla de calidad como garanta de una produccin

Bulb splitting and cloves sorting

Desgranado y clasificado

Planting
Plantacin

Harvesting
Cosecha

Garlic crop
Cultivo del ajo Splitter line p

Garlic crop
Cultivo del ajo Planter

Garlic crop
Cultivo del ajo Harvester binder

Garlic crop
Cultivo del ajo Harvester cutter

Garlic crop p
Cultivo del ajo

After harvesting process

Mecanizacin de almacn

Cleaning and sorting

Limpieza de tierra y partculas

D i Drying
Secado

Storing
Almacenado

Final preparation packaging and marketing preparation,packaging

Preparacin final, empaquetado y venta

After harvesting process

Reception cleaning and bulb sorting

After harvesting process gp

Dry

After harvesting process gp

Storing

After harvesting process gp

Packaging and marketing

Other ways of garlic marketing y g g

Otras formas de comercializar el ajo

BROCH

Thank you
Gracias