Executive Summary

Awesome child care center is a start-up organization that provides day care services to Peshawar and surroundings. This awesome facility serves children from three months to six years of age. Their services are safe and secure, providing the parents with an excellent place where their children can be taken care of.

The Market
The awesome market is quite competitive in the Peshawar. As mentioned earlier, the market is quite competitive. Awesome child care center will employ two strategies to differentiate them. The first is a pricing structure where awesome services will be priced at 5%-10% less than the larger commercial run facilities. The second differentiating effort will be benchmarked customer service. A customer-centric philosophy will be infused within the entire organization. Awesome will spend extra money to attract and train the best employees. This is especially important because it is the employees that interact with both the children and parents and will have the best chance to impress them enough to turn them into a loyal customer as well as to be vocal in telling their friends about their positive awesome experience.

The Customers
Awesome will be concentrating on two different target customer segments. The first is full-time working couples. This group is forecasted to account for 80% of awesome business. This group is growing at a rate of 25% and there are over 100 potential customers in a 10 mile radius. The second group of customers are drop in, customers who use awesome sporadically, when ever the need arises. This group is growing at 20% and there are 50 potential families.

The Management Team

Awesome Child Care is a start-up managed by four partners. all have extensive experience in the child care industry, and have maintained excellent reputations in this same industry. In addition, these four partners are capable of handling the sales/management and finance/administration areas, respectively. saad ullah managing director zahir rehman finance manager sohailzada HR manager iqtidar ali Customer relatioin officer

Mission
Awesome Child Care aims to offer safe and secure child care at all times. Close personal attention to each child is essential to providing a quality experience for all children; therefore, adequate personnel will be hired to ensure each child has the proper supervision will in our care.

Keys to Success
Keys to success for the company will include: 1. 2. 3. Maintaining a reputable and untarnished reputation in the community. Quality care. Competitive pricing. Flexible hours.

4.

Start-up Summary
The business founders will handle day-to-day operations of the business and will work collaboratively to ensure that this business venture is a success. It is estimated that the start-up expenses will be $3,000 (including legal costs, advertising, and related expenses). An additional amount of $67,000 will be required as start-up assets. The start-up costs are to be financed in equal portions by the owners' personal funds and by a $30,000 5-year loan.

Start-up Requirements Start-up Expenses Legal Brochures Stationery etc. Activity Supplies Food Preparation Supplies First Aid Supplies Cleaning Supplies Nap Time Bedding Other Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements

$1,000 $350 $100 $250 $300 $200 $150 $250 $400 $3,000 $67,000 $0 $0 $67,000 $70,000

Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Owner - Child partners Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities Total Funding

$3,000 $67,000 $70,000 $0 $67,000 $0 $67,000 $67,000

$0 $30,000 $0 $0 $30,000

$20,000 $20,000 $0 $0 $40,000 ($3,000) $37,000 $67,000 $70,000

Services
Awesome Child Care offers child care services for ages from 3-month infants to 6 years old. Hours of operation are from 6:30 A.M. to 7:30 P.M., Monday through Friday.

Company Locations and Facilities

Awesome Child Care will base its' operations in Peshawar and surroundings The facility will originally consist of a 1,300 sq. ft. house in a quiet, residential neighborhood. .

Strategy and Implementation Summary

Awesome Child Care will succeed by offering its clients' children a safe and secure care environment, and close personal attention. The goals of the center are dual-sided: to help parents feel good about the care of their children, and to make it a safe, educational, and fun experience for the child.

Competitive Edge
Child care competitive edge is the facility's efforts in obtaining all appropriate licensing and certifications. Additionally, thorough pre-hire background screenings are performed on all individuals before hired for employment.

Sales Strategy
Awesome Child Care will make a significant profit through the excellent care of children. Even though awesome charges less, the business will see profit within the first year due to beneficial word-of-mouth advertising. The business expects to double its' client every six months, for the first 18 months.

Sales Forecast
As the following table shows, the company plans to deliver sales of approximately $262,000 in the first year, $515,000 in the second year, and $674,000 in the third year plan implementation.

Financial Plan

Awesome Child Care expects to raise $40,000 as its own capital, and to borrow $30,000 guaranteed from the SMEDA as a 5-year loan. This provides the bulk of the current financing required.

Projected Profit and Loss

As the Profit and Loss table shows, the company expects to continue its steady growth in profitability over the next three years of operations.

Projected Balance Sheet

The following table presents the Balance Sheet for Awesome Child Care.
Pro Forma Balance Sheet Year 1 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth Year 2 Year 3

$48,964 $0 $48,964

$102,383 $0 $102,383

$188,679 $0 $188,679

$0 $0 $0 $0 $0 $0 $0 $0 $0 $48,964 $102,383 $188,679 Year 1 Year 2 Year 3 $6,455 $0 $0 $6,455 $22,800 $29,255 $40,000 ($3,000) ($17,291) $19,709 $48,964 $19,709 $10,133 $0 $0 $10,133 $12,800 $22,933 $40,000 ($20,291) $59,742 $79,450 $102,383 $79,450 $17,311 $0 $0 $17,311 $2,800 $20,111 $40,000 $39,450 $89,117 $168,567 $188,679 $168,567