CONTENTS

1. CRITIQUE OF CARD AND WEBPAGE 2. STATIONARY DESIGN 3. WEB DESIGN 4. CASE STUDIES 5. CV 6. BUSINESS PLAN
INTRODUCTION HISTORY TO CURRENT POSITION MISSION STATEMENT KEYS TO SUCCESS COMPETITION ADVANTAGE PERSONAL GOALS GROWTH PLAN LOCATION PRODUCTS/SERVICES COMPETITIVE COMPARISON ENGAGEMENT LETTER PROJECT DESCRIPTION COMPANY STRUCTURE

7. MARKETING
OVERVIEW SWOT ANALYSIS MARKETING PLAN

8. ACCOUNTING LEGAL
MINH TU, NGUYEN

NGUY3908

BUSINESS CARD
This business card can be used as a decorative thing on your table. After a few small steps, it will become a pretty painting on the easel with information of the shop behind.

The business card was designed in a funny way. However, it reflects the profession of the owner as a plastic surgery doctor. The colour pink may refer to her gender.

This business card is printed on a plastic piece and the information just shows up clearly when you pull it. The meaning behind this is you will see the effect clearly as much as you practice and Poul Nielsen is here to help you, please contact.....

BUSINESS CARD
This business card is something definitely to keep along with you. It can be used as a small ruller everywhere on the go. However, there are too much information on it.

It would be more practical if the information was printed on a real hair comb. Most of the girls keep mirrors and hair combs in their bags. Thus, every time they brush their hair, they will read the text on it and remember. Furthermore, the idea behind the business card is we are here to help you look good all the time.

Business card can be also printed on a metal plate and it can help you to fix your bike. If you have a bike, you will need to keep this in your pocket all the time. When your bike is broken and you cant fix it with this? Call this number and they will help you to fix the bike

BUSINESS CARD
Every country has different culture and it reflects on their personal things, business card is not an exception. In Japan, they are usually decorated with flowery patterns or animated characters. In China, business cards content a lot of information with a simple design. In Singapore and Vietnam, they are usually double-sided. One side is in Vietnamese and another side is in Chinese or Vietnamese. In England, they prefer to have iconic design on their business card. It could be logo, pattern, colour or shape of the card. The visual effect, printing method, details ,shape, size and material are variety , according to organizational, cultural norms and personal preferences. Business cards are used in formal introduction as a memory aid. A business card usually includes company name and logo, individual name, and contact information such as website, phone number, fax number, email, and address. Nowadays, they prefer to put less information on their cards and replace them by symbols. Most of business cards are printed on card stock. The common paper weight and size are varied by the location for example American size is 88.9mm x 50.8mm, British size is 85.55mm and international A8 size is 74mm x 52mm. Paper weight is 200g/m2, 250g/m2 or 350g/m2 in general. The most common paper for business cards is smooth or textured.

Japanese business card with flowery pattern

BUSINESS CARD
The first design is decorated with building shadow at the corner, which shows the developing of real estate market. On the other side is my name, profession and contact details. The main colours used in this design was inspired from brick colour. However, the design looks like for a builder rather than for a designer. Some details like brick pattern and building shadow are quite common. My second design is based on a dark blue background. One side is the wired-frame drawing of a building. Another side is company logo and website. My name is put at the corner of the drawing as a signature of that architectural drawing. Thus, it specifies my profession in a metaphoric way. I wanted to keep it as simple as possible. However, the information is not enough. When keeping business card in their pocket or wallet, they expect to have my contact details for some urgent cases. The third one was designed based on my own personality. It is a folded business card. Outside is the company logo on red background, which is my favorite colour. A red feather pattern is printed on the back. Inside is my personal details and a map of company showrooms. After putting a lot of information all together, the business card became unprofessional. The font is really hard to read, although it looks nice on the red background. The feather texture are for fashion designer rather than for interior designer. Furthermore, the rectangular frame and detailed decoration makes this business card look like a photo frame. My logo is three solid squares, surrounded by a hollow square. The solid quares symbolize for 4 departments in the company, which are design, construction, marketing and sale (from left to right). From a far, the logo looks like a window or a building with 3 darkrooms and 1 light room. The light room represents the department of which the logo stands for.

Business card with animated characters

STATIONARY DESIGN

Design 1

STATIONARY DESIGN
Design 2

ANTIQUE TOUCH

STATIONARY DESIGN

ANTIQUE TOUCH

STATIONARY DESIGN
There are plenty of paper suppliers such as Southworth, Staples, Decaply, etc. However, most of the professional business offices use conqueror paper. Thus, I chosed smooth cream conqueror paper for letters, and compliment slips. For invitation and thank you letter, I will use White Gold Metallic paper of Decadry. It has a smooth and sparkle surface for outstanding communications. The paper is fibres and coated with a layer of pigment (non-metallic). The pigment contents some coloured particles, which reflect the light at

STATIONARY DESIGN
Design 3

STATIONARY DESIGN
Design 4

WEB DESIGN

Home

Profile

Porfolio

CASE STUDY 1

COMPANY OVERVIEW:
Barratt Developments PLC is one of the biggest British resitential property companies. They offer a complete service, including land acquiring and development, designing, constructing, developing and selling the resitential properties it builds.

COMPANY HISTORY:
In 1958, Barratt was founded as Greensitt Bros by a builder Lewis Greensitt and an accountant Lawriw Barratt. However, Lewis Greensit left company shortly after a flotation and the company was renamed Barratt Developments in 1963. Their first office was based in Newcastle upon Tyne. But their former offices are located in Coalville in the recent time.

CASE STUDY 1
CITY POINT, BRIGHTON
City Point is a mixed residential and commercial project, which contents 248 aparments, and townhouses, 85,000 sq ft supermarket, hotel and retail units within landscape and private spaces such as courtyards, roof terraces and public square. The gross value for this project is 75m. The building has a modern design, sleek interiors with steel balcony hand rail and comtemporary glass. The design had to consider about the slope across the site and the residential area should integrate the supermarket. Thus, the houses were lifted up by the concrete plinths and created the car parking for the supermarket. The housing has concrete frame structure and rendered with brick or timber clad. The project has both roof gardens and internal gardens for residential use in each block. Besides that, there are some caf and restaurants just down the street. Part of the project is education for the community use. Some area are designed for local support group , office spaces or training facilities .

CASE STUDY 2

COMPANY REVIEW:
Ong and Ong is a design company, which offer a complete 360 solution from urban planning, architecture, landscape, interiors and environmental branding. Engineer provides structural, electrical, civil, pumbing, mechanical, and HVAC. Project management contents development and construction. With 40 year experience in the design industry, they have built up their brand name not only in Singapore but also in their neighbourhood countries. Ong and Ong has completed some international projects and prompted setting up their offices in East Asia such as China, Vietnam, India and Malaysia, as well as USA. Ong and Ong has a deep knowledge and experience in local context, culture and regulations in different countries and understand well their clients s needs and desires.

KEY FACTS
Head Office Ong&Ong Pte Ltd 510 Thomson Road SLF Building #11-00 Singapore 298135 Phone+65 6258 8666 Fax +65 6259 8648 Web Adress http://www.ong-ong.com

HISTORY
Ong&Ong Architects was founded by Mr. Ong Teng Cheong and Mrs. Ong Siew May and established in 1972. The company started with a small group of architects. After 40 years, the group has grown to over 500 staffs and have done more than 800 projects in Singapore and overseas. In 2003, they ventured into interior and

MDIS RESIDENCE
The 15 storey hostel, which is run by a private school in Singapore. The hostel with 428 bed room can host more than a third of the schools international students. The residence also contents many different services and facilities such as canteen, gym, music hall, dance studio, and 475 seat auditorium. The project won the Building and Contruction Authoritys Green Mark GoldPluc Award for its sustainability, such as natural ventilation, and lighting, solar collectors and rain harvester system. A community link-bridge connects 2 hostel wings and allows student interaction.

CASE STUDY 3
Joss Graham is a small shop located on Eccleston Street, central London. It was opened in 1980 and has become a favourite destination for the collectors, travellers, fashion and interior designers, who have a passion in handicrafts and handmade fabrics from around the world, especially oriental accessories, art and fabric. The shop specialized a good collection of traditional textiles, costumes and jewellery from Indian subcontinent, East Asia, Tibet, North and West Africa. After years, the collection has expanded to wood and stone scuptures, hand embroidery pictures and handkerchief, ceramics, baskets, rugs, handmade silk, brocade, and accessories. Each object has an interesting story behind and represent a different culture of which part of the country it came from. After many years travelling and collecting the unique items for his shop, now his daughter continue his work and help him out at the shop. They launch regular exhibitions in the gallery as

INTRODUCTION
Disinnio is a home products retailer that do house decoration and sells furniture as well as accessories and kitchen items. All products will be designed to suit local context, culture and to satisfy the market needs and desires. Most of the products will be imported from China, Bangladesh or India to keep the price low. Our company will offer a wide range of home products and accessories including furniture for living room, childrens room, bed room, kitchen, home entertainment room and reading room. For kitchen and dining units, our company offeres builtin kitchens units, free-standing kitchens, flexible chairs and tables, kitchen and accessories. For children, we offer a range of non-toxic furniture and accessories which can go as a whole set or can be sole separately. The founders and owners are based in Burma, Bangladesh and Vietnam. We are a group of graduated interior desigers and business development manager. The company will be started up in London with a warehouse located close by international trading port, in Harwich. Customers can buy our products online through our website and online catalogues. Each items can be viewed in different angles, sections and 3d. Then the customers can register for a small games, in which they can build up their own house or room and decorate it with our products. The online games will give our customers a better idea how our products would look like in their house. Thus, they can choose the best solution for their own house. Besides that, our company also do house and shop decoration with our products. Offering the customers an excellent service, good design, good quality and affordable price is out unique selling point. We will operate an easy to use website with search engine, game online and a fancy online catalogue to educate our customer how to decorate and take care of their own house. We aimed to enter the real estate market, expanding our brand name in both design field and furniture retail market. We weill keep our business growth slow and make sure the expenses low and efficient. In the future, we will open our own factory in Xiamen, China as well as open our showrooms in London retail parks such as Brent Cross, Bestwood and Becton) and retail shops in central London, Manchester, and Birmingham. We will join annual exhibition to introduce our products and missions, educate people about home care and decoration.

INTRODUCTION
FROM HISTORY TO CURRENT POSITION:
According to the record, In 17th century, Britain enlarged the trading market to India, China and Japan. A growing European fascinated with decorative art, and oriental products, especially lacquerware from Far East countries. Some craftmens were trying to use Chinese lacquer technique on Western design and materials. They applied many layers of pigmented spirit vanishes to create a translucent glossy background after decorating them with Chinese designed details. In 1837, when queen Victoria enthroned, a numerous of trading regulations were changed. Trading port with China via Canton was well established. Silk, lacquer, porcelain and tea were imported in an enormous quantity. By 19th century, Chinese and Indian art were influenced by the West. The fact that British people and European in general admired East countries art for decades and it has been remained until today. In textile, Romo fabrics has Tamaki collection with bamboo leaf and Chinese fan details. In fashion, there is a oriental flavor to fashion proceeding in Spring and Summer collection of this year. Looking at the biggest brands such as Louis Vuiton, Gucci and Marc Jacobs, oriental elements appeared in obi belts and tassels, Japanese kimono jackets, drapped sleeves, deep Vneck, statement accessories, rich jewel toned shades, origami pleats and prints. Louis Vuiton collection has monogram lace skirt (going with fan) inspired by Chinese cheongsams and round purse inspired by Chinesee lantern. The beauty of oriental trend lies in its simplicity and delicacy. It can go with any other style or attitudes towards the trend. It can be an accessory to add on your daily outfit to change your out look or too add in your house to change the atmosphere at home. by Chinese cheongsams and round purse inspired by Chinesee lantern. The beauty of oriental trend lies in its simplicity and delicacy. It can go with any other style or attitudes towards the trend. It can be an accessory to add on your daily outfit to change your out look or too add in your house to change the atmosphere at home.

INTRODUCTION
MISSION STATEMENT:
Disinnio is dedicated to bring creative and unique ideas to the market place, both in our marketing events and product range. We aim to provide a good design, good quality, good service with a good price for middle class and upper class, who have a taste in oriental art and culture. We understand the residential, commercial and product design is very competitive. Thus, the primary focus of the firm will be creating a strong client base in London, and throughout UK. Helping our clients solve their problems, satisfying their desire and keeping them happy is our goals.

COMPETITIVE TAGE:

A D VA N -

Our long term and short term goals is developing our products and services. According to our background, we understand and strongly believe in our unique concept of combining the beauty of Eastern art and culture into Western culture. We differentiate from the other companies by our unique product ranges and quality we offer, our sought-after products that not found on the market and excellent services.

KEYS TO SUCCESS:
The primary keys to success for Disinnio will be based on the following factors: Provide the finest and highest quality with unique designs and materials Offer a wide range of products Perfect customer service Retain clients to generate repeat purchases and initiate referrals Build up a strong relation with our clients through websites and personalized communication techniques

PERSONAL GOALS:
Entering the real estate market Expanding our brand name in the design field as well as furniture retail market Keep our business growth slow and make sure the expenses low and efficient

INTRODUCTION
GROWTH PLAN:
In the first three years, we will build up a concrete client base in London and spread out gradually throughout UK. We will set up a showroom in the retail market and develop our website to attract more customers. We aim to capture 10-15% of the market at the beginning and have contracts with multinational firms in order to enter the international market in the later years. We would like to expand our brand name not only in the design industry but also in furniture retail market. We will also offer our best selling products with a competitive price and fast delivery to other markets in order to cut down the costs and upgrade our product range. On another hand, we should build up a strong connection and relationship with our oversea suppliers and manufacturers, as well as our employees, clients and local communities. In the next five years, we would like to expand our brand name to the rest of the country and introduce our name to the international market and prepare to enter to European market, set up our factory in Xiamen,China and expand our product range to hospitality. We will open more retail shops in central London and other big cities such as Birmingham, Manchester, Leeds. In order to introduce our brand name to the national and international market, we will In the next five years, we would like to expand our brand name to the rest of the country and introduce our name to the international market and prepare to enter to European market, set up our factory in Xiamen,China and expand our product range to hospitality. We will open more retail shops in central London and other big cities such as Birmingham, Manchester, Leeds. In order to introduce our brand name to the national and international market, we will join the exbitions and fairs, organize annual design competition and events, join the community

LOCATION
London is the capital and the largest metropolitan area in the United Kingdom with the largest urban zone in the European Union. Among the European countries, London is a global leading city in arts, education, sports, fashion, entertainment, media, commerce, finance, health care, tourism, transport, professional services, research and development. It is the second words largest financial centre after New York City. London diverse in cultures, religions, languages and people from many different countries. It has 4 World Heritage Sites and numerous interesting attractions, which attract the most international visitors of any city on the world. London Heathrow is also one of the worlds busiest international airport. London has the largest metropolitan in EU with a population estimated between 13 to 14 million. Thus, London will be the biggest potential market to start up with and also the best place to build up our firms foundation.

LOCATION
TRADE SHOWROOM/ OFFICE IRON BRIDGE CLOSE, HARLESDEN, LONDON, NW10
Disinnio is a home product retailer and house decoration. Thus, our office and showroom should be located in a developed area, where the new contructions take place. On the other hand, the warehouse should be close to the international port in order to keep the delivery expense low. The showrooms will be located at retail park Staples Corner, close to Brentcross. In 1976, Brentcross shopping centre was opened as the first stand-alone shopping mall in UK. Although it is smaller than the other shopping centres opened in the later time, it has one of largest income per unit area of retail space in UK. In 2004, a renew plan to improve the area was approved. A whole Brentcross district was redeveloped on both sides of the North Circular Road and the shopping centre. More retail shops, housing and offices appeared. In 2008, the developers presented and published the new planning application, including improvement of transport accessment and continue to develop the area. Followed by is the development of Staple Corner junction and the retail park, which contains more than 20 suppliers and retail shops. It has become a destination for buyers, and retailers in London as well as UK. Therefore, we decided to choose Staple Junction to open our trade showroom, office and build up our firms foundation. The firms trade showroom, office is located close to North Circular Road (A406), very close to its junction. The building has double bay steel portal frame with an eaves height of 19.3ft and a electric roller shutter loading doors. In front of the building is a large yard with 15 parking spaces for customers as well as the employees. The ground floor is open plan, ideal for a showroom. The first floor can be accesed by 2 staircases with kitchen and WC, ideal for the office. Area: 10,199 sq ft Rent: 4,166 pcm

LOCATION

PRODUCTS/ SERVICES

PRODUCT AND SERVICE DE- COMPETITIVE SCRIPTION: SON:

Our company focus on providing home products and home decoration imported from China, Vietnam, Thailand, India and Bangladesh. Our products will be displayed and sale in store, online or can be specially ordered to satisfy some further needs and desires of our clients. As a part of our service, we offer home decoration. The process will begin with interior design consulting services, then progress on suggestions to improve the arrangement of the space and providing the general concept for the interior space including samples of our product collection, colour scheme, material and price list. Finally, the products will be ordered, delivered and installed within 3-6 months. Our primary points f differentiation offer these qualities: The specialty of our products is from unique design and material of Eastern countries. Experienced and high qualified interior designer team to provide the best solutions and satisfy the needs of discerning clients with high expectations. Provide a wide, unique and trendy selection of home products and services.

COMPARI-

Our competition is primarily from other local interior designers, home product manufatuere, retail stores and websites: Mydeco. com has a good design tools that help clients design their own room and play around with their products in both 2D and 3D. Besides that, they have a very nice online catalogue and easy to use website Hooker furniture have more than 86 year experience in home products, customer care services and a strong relationship with employees, customers, sales representatives, suppliers and the local communities. Oriental Interior in Chester import the oriental home products from Far East countries with a large variety of styles and colours. The collection includes hand painted lacquered furnitures, mother of pearl furniture, rosewood furniture, porcelains and table lamps

PRODUCTS

ANTIQUE TOUCH

ANTIQUE TOUCH

MOMENT

MOMENT
For a moment of relaxation after a busy day from work, our collection offers variety of bath tubes, made from different types of woods from cherry wood to oak wood. All the bath tubes have deep bottoms for a new experience from Far East countries

COCOSHELL
Making from coconut shells, coconut wood and palm wood, each item has a different colour and different beauty.

ANTIQUE TOUCH

COCOSHELL

COCOSHELL

BAAMBOO DREAM

BAAMBOO DREAM

CHINOISE LACQUER

ANTIQUE TOUCH

ANTIQUE TOUCH

ANTIQUE TOUCH

BENGOUGH HOUSE
The place is located on Marylebone High Street. The existing building is Natural Kitchen with storage on the basement, organic food retail shop on the ground floor and the coffeeshop is located on the first floor with windows looking down to the street. The building will content a fashion retail shop at the front and the back will be used for residence. As a designer, Mr. Bengough wants to have his working studio at home. His wife is based in Hongkong and they prefers to have an oriental taste at home . However, they also want their house match with the design concept of the shop at the front, which was following the recent trends and modern. Therefore, we decided to merge the modern designs with oriental elements and materials from Far East countries.

BENGOUGH HOUSE
OPEN KITCHEN, DINING AREA AND LIVING ROOM, USING DINING SET AND CHANDELIER FROM CHINA

BEDROOM WITH AQUA CONCEPT

COMPANY STRUCTURE
Business Manager: take responsibility for coordinating schedules, processing, giving orders, solving the problems in the company and managing the company finances. Marketting Assistant + Bookeeper: in charge of business development. Change the structure of the company, principal of firm, find a good direction for the company keep the program on schedule and set a new goals or plans for the future. Recoding the company transaction and finance Human Resources Manager: Build up a unified and productive workflow in the company. From the beginning, this position can be handled by principal. The main function of this person is staffing, training and organize the company structure, managing the salary and benefit program administration as well as developing the employee relations and communications in the company. Receptionist: This person is the present of the company to communicate with the customers. Thus, this position requires a good knowledge, courtesy, grace and patience. Sale Assistant/ Consultant: sell the products and give the advices to the customers

Marketing Manager

Business Manager

Information Technician Human Resources Manager SUCCESS

Bookeeper Receptionist Sale Assistant

MARKETING PLAN
MARKETING = MARKET DEVELOPMENT + ADVERTISING + PUBLIC RELATIONS

MARKET RESEARCH: >Economics >Consumer circumstances >Attitudes >Market needs >Potential competitors >Regulations

CLIENT SOURCES: >Friends, colleges >Interprofessionals (engineers, architects, designers) >Previous clients >Suppliers >Business Development Organizations

NETWORKING: >Attending the events, exhibitions, siminors, workshops >Keep in touch with competitors >Send birthday and aniversary cards >Send thank younotes >Promote others

PUBLIC RELATIONS: >Attending the community events/ projects >Build up Website >Authority >Contacts current and potential clients >Personal Apperance >Stationery (business card, mailing, brochures, letters)

SWOT ANALYSIS
STRENGTH:
Lower cost Unique, creative designs and materials Growing turnover and profitability Strong product range and suppliers Well-communicate with the manufacturers ( based on our language advantages and background) Good location Strong brand name and a good reputation Strong marketing and sales team Excellent customer service Effective training and development Good established customer base Efficient administration Trendy and competitive innovation

OPPORTUNITIES:
Unique, flexible and creative strategic alliances and marketing activities Excellent customer services from consulting, designing and after care A significant portion of our target market is desperately looking for our products and services Good profit margin and turnover since our products are made in developing countries Fast updates and changes in design Potential online market

WEAKNESS:
Slow turnover Big capital to start up Cannot supply clients abroad in the beginning due to poor delivery network and lack of funds and recognition Poor credit control can lead to an unpredictable cash flow

THREADS:
Competition from local companies, who have greater financing, product resources, more experience in local market, stronger foundation and connection. Continuous price pressure and reducing contribution margins Failure of suppliers to meet quality requirements and deadlines Dramatic changes of product design to catch up the trends may create obsolete or less profitable inventory Eastern design limits the market, requires a specific customer range

SWOT ANALYSIS
STRATEGIC ALLIANCES:
Disinnio try to position ourselves as an ultimate resource for oriental design and home products in the target areas. We aim to address the needs of our customers in order to help them find the solutions and increase their satisfaction. For a further involved in the market and design industry, we plan to base our marketing strategy on the following points: Client survey and personalized design consulting for each client Unique products can be available for their special requirements A complete package including consulting, interior design, product design, delivery, installation and after care services to give them a full unique design experi-

MARKETING PLAN
Marketing is a process that includes market development, advertising, public relations and sales. Firstly, I have to do market research to understand our current situation on the market, including economics, consumer circumstances, attitudes, market needs, potential competitors and also related regulations. Then, I have to identify my potential clients and my market area, which is residential area. By understanding clearly my mission, direction and competitors, I can make a better plan for myself and pay more attention on my potential clients. Networking is very important. In my background, most of the jobs I got involved into were from my friends, friends of friends or from my family members. There are many sources of friends such as friends from school, friends from work, friends from online community, friends of my relatives or even just random friends on the go. It is not where I know, who I know, It is how to use these contacts into my business. I started my baking career 5 years ago as a hobby outside my class and study. I registered in a part time baking and cake decoration course and practiced it at home. Then, I took the photos of my products and put them on my blog together with the recipes and tips and experiences I got from my failure as memory notes for myself. However, there were so many people responsed to my posts and that was how my name and blog was spreaded out. I also joined some forums to exchange the ideas ,learn from the others and improve my skills. At that time, some people used my photos for their blogs or websites illustration. I found out and put a logo with my name and web link for all the photos I used online as a habit. In summer period, I went back home in order to complete my course and get the certicate. During the course, I made some friends, who were working in the baking industry. They invited me to come to their workshop and showed me some techniques and machines that were common in the bakeries at that time. I practiced with baking and made a tone of cakes, breads and pastries at home and they became the gifts for my relatives, my dentists, my old teachers, my friends, my parents friends and colleges. People enjoyed the cakes and wished to order them for their parties, meetings, events and also for their friends or family. As a gift, it should look nice and well cared with my logo and web link. To me, it was for fun but the result at the end was out of my expectation. I was invited by a national organization to an auction and a food fair in order to sell the products and raise funds for orphans and homeless children in the city. Some people were interested in my products and wanted to learn or order more. After the event, I still keep contact with some friends in the organization and join their events, meetings or parties every time I go back home. Back to London, I applied to a bakery close to my house and was trained for 2 weeks before entering their team. It was really hard to

MARKETING PLAN
work in the industry and work as a part of a team. It affected my studying at university and I had to quit the job after 2 months. However, it was a good experience for me to learn how to marketing myself. I should attend in the events and exhibitions, go to workshops, meetings, siminars, speak to new people, keep in touch and exchange updates on each other. Networking with my competitors, other designers and retailers also helps me get a job and create another connection to their clients, fellowships and audience people. In summer 2009, I was helping out at a studying abroad agency ofce. The time before, most of Vietnamese students wanted to do accounting, economic or business and marketing degree in England. However, the trend changed by 2009, more students wanted to apply for architecture or art and design courses. As a senior student, I came to give them some advices, help them to prepare the portfolios, apply to the college and nd the accommodation. Then, we still keep in touch and become friends gradually. I was invited to their parties and events in their colleges or universities. From there, I made some new friends in design eld and enlarge my network. We exchange ideas, learn from each other, going to the exhibitions together and also giving each other feed back. At this time, it is a very big advantage for me as well as my friends to keep updates on each other, share the informations and activities. By the time we graduate, they will be come my potential clients or partnership. When working as a professional, it is important to keep in touch with my clients and other designers, retailers. By conversation, I can get their dates of birth or anniversaries and send them cards. A special card, some owers or a nice gift to some well-known business people will create a great impression and make them remember my name. A thank you note or card also works the same way. Send a note or card with some hand writing or signature to say thank you when Ireceive someones help. They will feel that they are deserved, respected and have a good impression on my name. In return, I can give them help for example giving advices, introducing people or recommending them to the other projects that we know. By being owned a favour, people will remember my name better, sometimes for years. Then, they may introduce me to the others or invite meto their exhibitions/ events. Before launching my showroom, rming our ofce or new studio, I should organize a party and tell people and the pubic by many different ways such as sending out invitation to my friends, my relatives and previous colleges, nding a friend that can promote my name on the newspaper or any other public relation materials. There are some other materials that I can use to promote my own name like business card, stationery, portfolio, website, and also our appearance in the community meetings or events. Our website www.disinnio.com will be

MARKETING PLAN

representing a complete portfolio of projects completed by our rm with client prole and our contact details. It will also have online catalogue, search engine and some other design tools in order to speed up the business, promote our brand name, lower the cost of renting the showrooms and display areas. Online PR will educate our customers about home decoration, product care and also how to improve their life quality We will build up a fancy website with easy-to- use search engine and tools with an online catalogue and a mini online game to attract the customers. The game will help the customers have an over view how it will look like in their real house. On another hand, being authority on something is also a way to advertise my brand name for example I can have a blog or a forum for house dcor, food dcor, recipe and share the 3D models for the designer community with our label. We will have a blog and forum to write some interesting articles, updating news and exchanging ideas with our customers and other bloggers, articles. Facebook is also one of the most popular marketing tools to promote our brand name. We will create some special events and activities online in occasions, promote these events with highly targeted social ads, add contests and voting applications on facebook page to give our customers a voice, sponsor popular applications related to interior design and home products with ads and virtual gifts, intergrate facebook connect to our rms homepage, add

facebook sharelinks on our websites, and blogs, publish fresh photos, videos and updates to facebook page and interact with the customers. Then, we need to keep the customers coming back to use and repeat purchases by keeping in touch with them by sending them brochures, catalogues, invitation note. We will have some sale season in occasions and also saving point programs for regular customers to increase frequency of their visits. We will have some other promotion plan to offer customers added value while encouraging more future spending such as encourage them to bring their friends by giving some special offers for them and their friends, entice them to try the new products by giving discount for their second and third item or for their next order, make the customers feel special by sending thank you note, birthday cards, membership cards, giving the most frequent customers free gift or creating a best customer reward for 10 or 20 most frequent customers or simply just give them a purchase target by offering free delivery or free gifts when they reach that order level.

ANNALINH BAKERY

In Vietnam, culinary and partying is a part of our life. Eating for communication, for business, for friendship and also for relationship, all kinds of relations are built up on the party table. My family is not an exception. We have party all the time, in the restaurants, bars, pubs, and mostly at home. In the meal, we usually have at least 5 courses. Therefore, cooking is not an easy job for the women at home. It represents our familys name. If the guests enjoy the meal, it is a big honor for hostess family. I did some cooking courses when I was in element high school and it has become my passion and a proud of my family. My family used to own a restaurant and I usually helped out in the kitchen after school as it was really busy at the rst time and we didnt have enough staffs. For many reasons, I got involved into kitchen work, cooking and catering and decided to take a course in culinary, catering, essential techniques for food styling, wine studies, baking, cake techniques and design in order to become qualied and have a good understanding about wine and culinary. The chef hat represents myself as a chef at home and the colour pink is for my gender as a girl. Linh is my home name, called my family members.

ANNALINH BAKERY

ANNALINH BAKERY

ANNALINH BAKERY

ANNALINH BAKERY