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Vik Chaudhary VP Product Management and Corporate Development Keynote Systems hBp://www.keynote.com @vikchaudhary
Agenda
Next
Performance Complexi9es
Next
What will a mobile users experience with the app be? - Content Developer
Choosing a Vendor
Next
What are my mobile app users doing? - Mobile Business Manager, Content Developer
Mobile App and Website Monitoring Real Device Performance Tes9ng Content Verica9on on Mobile Devices
Mobile Experience
The mobile user experience depends on the device, the OS, the service, and networking technology
6 Major OSs
5 Services
10
Connec#ons
6
Each delivery method presents unique challenges to providing a good experience. SMS or MMS
Was the message delivered quickly and accurately? How are SMS delivery partners performing?
Video
How long does it take to play a video clip after the user selects it? Is there buffering?
Web Browsing
Are users able to download and navigate through mobile sites quickly? Are there broken links or missing images?
Native Apps
How long does it take to login on your mobile app?
Email
Does your email service have outages?
Data Throughput
Is your subscriber getting fast download speeds? How is it perceived vs. the competition?
2011
Keynote
Systems,
Inc.
Content
Is content available everywhere all the time?
7
Media and Entertainment users mostly prefer mobile browsers over apps
10
Mobile Websites
Mobile Apps
Op9mize your website for mobile devices Test for between 10 and 100 devices Monitor from global loca9ons Test On Air connected to wireless carriers
Smaller
number
of
users
Test
using
app
emulators,
or
Test
using
real
devices
connected
to
live
operator
networks
Use
latest
smartphones
in
global
loca9ons
11
Progressive
enhancement
(CSS,
jquery
mobile,
HTML5)
Transcoding
of
content
on
devices
(Netbiscuits,
UsableNet)
Adap9ve
UI
components
(HTML5,
Flash)
2011
Keynote
Systems,
Inc.
12
Progressive Enhancement
Smartphone
browser
2011
Keynote
Systems,
Inc.
Desktop
browser
13
14
Travel
Mobile
Website
Benchmarking
Search/Book
Hotel
Use
case:
1. Travel
site
home
2. Search
or
Book
Hotel,
By
city
3. Input
Honolulu,
date
and
Search
4. Click
rst
Hotel
5. Choose
a
Room
or
Rate
Site
(pages):
URL:
Expedia:
hip://www.expedia.com
Hotels:
hip://www.hotels.com
Priceline:
hip://www.priceline.com
Travelocity:
hip://www.travelocity.com
iPhone on AT&T Blackberry on Sprint Droid on Verizon wireless Loca9on: Chicago, Dallas, San Francisco, New York Frequency: every 60 minutes on Air
15
App Architecture
Organiza9onal Boundaries
Business Transac9ons
Rich UIs
End Users
Device Capabili9es
16
100ms
latency
between
data
centers
x
10
million
requests
per
second
=
slow
mobile
website/app
2011
Keynote
Systems,
Inc.
17
Record and playback scripts to cer.fy mobile Web content over mul.ple device proles simultaneously
Perform over the air tes.ng and troubleshoo.ng of issues for web content
19
Demo Download MITE (the Mobile Internet Tes#ng Environment) from hBp://mite.keynote.com
20
Mobile App and Website Performance Monitoring Real Device Performance Tes9ng Content Verica9on on Mobile Devices
22
Thank You
Vik Chaudhary
23