DECLARATION

This is to certify that I have completed the project titled Comparative Analysis of Nestle And Cadbury Chocolates In Terms Of Customer Satisfaction under the guidance of Ms. Anju Bharti in partial fulfillment of the requirement for the award of degree of Bachelor Of Business Administration (Banking & Insurance) at Maharaja Agrasen Institute Of Management Studies, Delhi. This is an original piece of work and I have not submitted it earlier elsewhere.

Dhanalakshmi.K.T

ACKNOWLEDGEMENT

My gratification and elation on the success of this project would be incomplete without mentioning the names of all the people who helped me with it and without whose guidance and encouragement this wouldnt have been successful. I am also grateful to all other colleagues who helped me time and again during my training period and for providing me with guidance and encouragement throughout the project. I would like to thank DR. N.K KAKKAR, Director Maharaja Agrasen Institute of Management Studies for providing me with this gainful opportunity. I would also like to thank Ms. Anju Bharti, Faculty Guide for this Project, who encouraged and guided me from time to time.

DHANALAKSHMI.K.T ROLL NO:0721471807

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Certificate Of Originality Of Work

This is to certify that DHANALSKSHMI.K.T has accomplished the project titled Comparative Analysis of Nestle and Cadbury Chocolates In Terms Of Customer Satisfaction, under my guidance and supervision. This project is being submitted by her in the partial fulfillment of requirements of BBA(B&I) Program of MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES- NEW DELHI. She anywhere else for the award of any degree or diploma has not submitted this work. All sources of information and help have been duly mentioned and acknowledged.

Ms. Anju Bharti (Project guide)

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EXECUTIVE SUMMARY

In this research we have surveyed the product performance and buying behavior of two famous brands of chocolates Nestle and Cadbury, which are consumed by people of all ages. During this research we have interacted with people of Delhi. After this research we came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc. We also came to know which particular brand of chocolate is most preferred by people of different age groups. In this research we have surveyed that how frequently and how much chocolate they consume, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report we have tried to explain the entire research and facts product wise.

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