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Social Entrepreneurship

Shwaith Sevak Apka Ujjwal bhavishya, Hamara Sapna


Social Entrepreneurship
Table of contents 1. The Big Picture -------------------------------------------------------------------------------------- 3 2. Situation Analysis ---------------------------------------------------------------------------------- 3 3. Mission & Vision ----------------------------------------------------------------------------------- 4 4. Inputs ------------------------------------------------------------------------------------------------- 4 5. About the product ---------------------------------------------------------------------------------- 4 6. Financials ------------------------------------------------------------------------------------------- 8 7. Plan of action -------------------------------------------------------------------------------------- 10 8. Partners --------------------------------------------------------------------------------------------- 10 9. Outcomes ------------------------------------------------------------------------------------------- 10 10. Target Customers Profile ----------------------------------------------------------------------- 11 11. Assumptions -------------------------------------------------------------------------------------- 11 12. External Factors ---------------------------------------------------------------------------------- 11 13. SWOT Analysis ---------------------------------------------------------------------------------- 11

1. The Big Picture


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India is the largest milk producer of milk in the world. It produces around 110 million metric tonnes annually. But due to the lack of effective cold chain in the rural areas, around 10 million metric tonnes get spoiled. This is a huge loss to the farmers which also restricts them to produce more. Also a large quantity of vegetables is wasted because of the same problem. The prime reason to this problem is shortage of electricity in the rural areas. This cripples economic growth in many emerging economies. 2. Situation Analysis In the rural areas the collection of milk by the organised firms are done by sending a milk van at a specified time which collects the milk from the farmers. If the Van is missed then the produce will get spoiled. The collectors know about this problem and instead of helping them, many firms take advantage of it. They usually pay less and the farmers have no other option but to sell at low price. Similarly the vegetables get rot if not stored at a proper low temperature. 2.1 What we provide to solve the current problem?

3. Mission & Vision


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Mission To provide cost effective & easy solutions to poor farmers for storage of their produce. Vision To alleviate the problem of storage of produce for farmers and raise their standard of living. 4. Inputs Who are we? We Design and assemble rural refrigeration systems for commercial cold-storage applications in off-grid and partially electrified areas. The compressor in a refrigerator draws a lot of energy in terms of electricity units. Our product does not have a compressor but works on the chemical properties of the refrigerant. This makes the product quite cheap. How we can help? This system Enables food suppliers to reliably store and preserve perishable food items such as milk, fruits and vegetables without the need for expensive dieselpowered generators. 5. About the product The product is a refrigerator which does not have a compressor but works on the chemical properties of the refrigerant. The refrigerant used is a CFC free and environmental friendly. There is a solar panel also which gives the required energy. There are three products with different capacities but the other specifications are same of all the three variants. Specifications:


: 50 litres, 100 litres & 200 litres

Frame work : Stainless Steel Refrigerant Insulation : R 134a (Environmental friendly CFC free) : Polyurethane

Refrigerator Dimensions:

4x2x1 2x2x1


(200 litres)

ft3 (100 litres)

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(50 litres)

How it Works?

The refrigerator will work on the solar energy. The main four chambers of the refrigerator are Generator, Condenser, Thermostatic valve and Evaporator. It does not have the conventional compressor. Also the refrigerant used is R-134a which has a very unique chemical property which is required for this process.


Generator: Refrigeration process starts from this chamber. It absorbs solar heat and converts the liquid refrigerant into gas form. This is because R-134a has a boiling point of -37 degree of centigrade. The refrigerant will now have high pressure and high temperature. It will move towards the condenser.


Condenser: It cools down the super heated refrigerant and extra heat is extracted. Now the refrigerant will have high pressure but low temperature. It will move to expansion valve or thermostatic valve.


Thermostatic Valve: It is double inverted venturii which works on PV=nRT equation. As the refrigerant is at high pressure at this point and the expansion valve will reduce its by pressure and hence drops the temperature. The refrigerant will now have low temperature and low pressure and liquid form. It will move to the evaporator now.


Evaporator: The product kept in the cylinder is coiled by a tube called as evaporator. The super cooled refrigerant will extract heat from the product inside. Hence the state of the refrigerant towards the end of the evaporator will be low temperature and high pressure and gaseous form.

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Circuit Flow

How the Organisation will work?


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The organisation will contact the manufacturers of the components and buy at the cost price of the manufacturer. As this product is for the social welfare, the manufacturers will give it on cost price to contribute in the CSR activities. The components will be assembled at Shewth Sewak factory. Collaboration with the NGOs will help in distributing the product. The farmers will be benefitted.

6. Financials Financial Strategy


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The project cost is about 1 crore rupees.

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7. Plan of action

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Installed and powered by the solar panel instead of electricity. Sarpanch/women: Spreading awareness. Training to the farmers with the help of NGOs for this. Pitch to microfinance companies to provide loans on lower interests to help farmers purchase this machine. Farmers will be given the option of paying in monthly installments by charging a very nominal interest rate. The time period to payback will be 18 to 20 months.

8. Partners NGOs with whom we intend to partner o Action for Food production Field Unit Unit-VII, Rajasthan-Udaipur. o Center for Integrated Rural Development, Udaipur. o Ministry of Social Welfare, India. o Confederation of NGOs Of Rural India. Private Industries o For collaboration for equipment at subsidized cost. Opinion Leaders o Sarpanch or social activists. 9. Outcomes Provide them much needed solutions to storage issues. Less wastage and spoilage. Better Price for their produce. Ease and convenience. No dependency on Milk Vans. Reduction in electricity bills (In case they are using conventional refrigerators.) Helps in reduction of Green House gases (by avoidance of CFC Refrigerants). Gradual Improvement in the standard of living of farmers.

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10. Target Customers Profile Poor Farmers Target Area: Rural Rajasthan, U.P, Haryana. Monthly sale is less than Rs 2000. No other source of Income. Who dont have adequate storage facilities.

11. Assumptions The farmers suffer from huge losses due to spoilage and wastage of their produce. They cannot afford cooling systems to protect their storage. They are forced to sell their produce at a low cost. They are at the mercy of the milk vans. Farmers are unaware of the better technologies that can help. Our system will help to Cater to all above problems. Improve their standards of living. Avoid environmental deterioration.

12. External Factors

Partnership with NGOs Associations and terms with the Sarpanch. Private companies that will provide the sourcing of equipment. Agreement with Microfinance companies. Servicing of equipment.

13. SWOT Analysis STRENGTH Least cost Simplicity of Infrastructure New Concept

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Profit Centre for Farmers Fast Results

WEAKNESS Battery Recharge Some sensitive parts which requires Careful Handling High lead time

OPPORTUNITY Govt. subsidies Market leadership Cold storage for fruits & vegetables CSR for companies

THREAT Possible Non cooperation from the private industries Shortage of man power in the initial phases


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