MBN 611 STRATEGIC MANAGEMENT

L 2

T 0

P 0

C 2

Objective:

To enable students to understand various components of business environment and equip students to device strategies to face domestic and global competition.

Pedagogy: The topics shall be handled as case study discussion or seminars. Hence the students must read the relevant topics before they come to the class.

Lesson Plan

Sessions

Topics

Reference Material

1,2

Basic Concepts-Types of Government, Markets & Environments, Sectors and Forms of Organizations, Forms of growth and dissolution, Role of Entrepreneurship and Economic Reforms

Class Notes

Overview of Strategic Management / Decision making process Evolutionary phases, Mintzberg Modes/Approaches, ComponentsStrategic Planning and Strategy Implementation

T1: 3 - 40, R1: 29-32 (Mintzberg)

4,5

Corporate Governance Perspectives, Board of directors, Trends in Corporate Governance, CSR and Ethics in Strategic Management

T1: 41- 61; (CSR)

80-83

6,7

Vision/Mission/stakeholder expectations, Planning Horizon, External Environmental scans and forecasts, Industry analysis, EFAS(EFEM)/Opportunities and Threats, Porters approach to Industry analysis

T1: 65-79, 111-133, 225 -249 R1: 120-123 (Porter)

8,9

Internal Environment Scanning / organizational analysis, IFAS(IFEM)/ Strengths and Weaknesses

T1: 87-109

10,11,12 Situation / SWOT analysis, SFAS matrix, Identifying Strategic Issues in all Functional areas, Assessing Competitive advantage, Review of Vision/Mission, & Setting quantitative Objectives, Balanced score card(BSC)

T1: 128 132, 250-258, R1: 350-352(BSC) Case study I

13,14,15 Generating Strategy Alternatives, Grand Strategies- Stabilization, Retrenchment, Expansion, Diversification and Combination strategies, Role of Acquisitions, Mergers, JVs and Strategic Alliances

T1: 137 -220

16,17

Strategic Choice, Portfolio analysis with TOWS, BCG, GE, Hofers Matrices & financial evaluation, Bench marking, Corporate Parenting, Horizontal Strategy(CP,HS), Overall investment needs and funding plans

T1: 261 -280 R1: 236 237 (CP,HS)

18,19

Functional strategies overview- Marketing, Financial, Production/Operation/R&D, HR, IT, Strategic issues in managing Technology & Inventions, Roles of Creativity and Internet in strategic process

T1: 325-355 Case study II

20, 21

Strategic Issues in small businesses and non-profit organizations Usefulness of Strategic Management Models, Piggy-backing

R1: 404 -437

22

Organizing for action: Resource ( Physical, Financial and Human ) budgeting and mobilization

T1: 282-288

23,24

Organizational structure, system and processes reengineering, Stages

T1: 295 -321,

of structure development , Organizational life cycle, Culture/ethical codes

374-387 R1: 289 305 (structure)

25

Leading, Risk / Change Management, Developing Policies, Setting Microgoals & Targets, Tactical plan,

T1: 363 - 373 T1: 200 -202 (tactics)

26,27

Evaluation and Control of performance: Premise control, Implementation control: Output, Behavior & Input controls, Information systems, Gap analysis, Course corrections, Planning system review.

T1: 393 - 415 Case study III

28,29,30 Case study IV and Case study V

Reference: T1: Nag A (2011). Strategic Management Analysis-Implementation-Control. New Delhi: Vikas Publishing House Pvt. Ltd. R1: Thomas L. Wheelen and David Hunger J. Concepts in Strategic Management and Business Policy. New Delhi: Pearson

Internal Evaluation: Cycle Test 10 Marks 5 Marks 10 Marks 10 Marks 10 Marks 5 Marks

Surprise Test Model Test -

Mini Project Project Viva Voce Attendance -

Prepared by

Approved by

W.A.Abdul Nasser

Dr.R. Krishnaraj(HOD) Dr. Jayshree Suresh (DEAN)