Forecasts, Trends, and Ideas about the Future

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November-December 2011

Lost and Found in Japan

Outlook 2012: More than 60 Forecasts for the Decade Ahead, page 29 Moving from Vision to Action in Pursuit of Solutions, page 51 Why Reconnecting with Nature Is Essential, page 41 Investigating the Future Like a Detective, page 47 A Report Card on Global Challenges, page 24
PLuS: WORLD TRENDS & FORECASTS

A month after the March 2011 earthquake and tsunami, volunteers from a lost generation help communities find and build their lost futures. Page 16

Virtual Games and Real-Life Currency Unwasting Energy The Return of Smell-o-Vision? Editing the Genome

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November-December 2011 Volume 45, No. 6

A magazine of forecasts, trends, and ideas

about the future

ARTICLES
16 Lost and Found in Japan By Patrick Tucker
ment is in jeopardy, imperiling our future well-being. But the growing trend of social networking may in fact inspire new tools to help us restore nature to our lives.

While the world turned its attention to the frightening prospects of a nuclear catastrophe in post-tsunami Japan, another crisis was being dealt with, quietly, humbly, and with pragmatic determination.

Nurtured by nature. Page 41

24 Updating the Global Scorecard: The 2011 State of the Future By Jerome C. Glenn
The world could be better off in ten years than it is today, but only if decision makers can work together to meet global challenges, according to The Millennium Project.

47 Investigating the Future: Lessons from the Scene of the Crime By Charles Brass
Futurists investigate clues and evidence to attempt to answer difficult questions, much like crime-scene investigators. But while CSIs try to determine things that have already happened, futurists look to what may yet happen, and what we can do now to influence it.

DEPARTMENTS 2 4 6 Tomorrow in Brief Feedback World Trends & Forecasts: Gaming, Engineering, Medicine, Energy, Information Society

29 Outlook 2012

Environmental threats and energy source opportunities; in vivo organ and tissue printing and buildings that self-adapt to weather fluctuations. These forecasts and more appear in THE FUTURISTs annual roundup of thought-provoking ideas.

51 The Search for Global Solutions: Moving from Vision to Action By Cynthia G. Wagner

14 Salute to Our Contributors 57 Consultants and Services 67 Future Active: National Ecological Observatory Network (NEON), Institute for Defense Analyses 68 As Tweeted: Jobsolescence

41 Reconnecting to Nature in the Age of Technology By Richard Louv

What does it take to get an idea launched or a problem solved? At the World Future Societys 2011 conference, the answer was inspiration, collaboration, and the energy of forward-thinking people.

A best-selling author argues that our relationship with our natural environ-

BOOKS 60 How the Recession Has Changed the Middle Class A book review by Patrick Tucker

The 2008 recession was hard on everyone, but it did not distribute its woes evenly, says Don Peck, author of Pinched: How the Great Recession Narrowed Our Futures and What We Can Do About It.

WorldFuture 2011 report. Page 51

COVER PHOTOGRAPHS BY PATRICK TUCKER; DESIGN BY LISA MATHIAS

2011 World Future Society. All rights reserved. Reproduction in whole or part without written permission is prohibited. THE FUTURIST is a registered trademark of the World Future Society. Printed in the U.S.A. THE FUTURIST (ISSN 0016-3317) is published bimonthly by the World Future Society, 7910 Woodmont Avenue, Suite 450, Bethesda, Maryland 20814, U.S.A. Included with membership in the World Future Society (dues: $79 per year for individuals; $20 for full-time students under age 25). Subscriptions for libraries and other institutions are $89 annually. Periodicals postage paid at Bethesda, Maryland, and additional mailing offices. POSTMASTER: Send address changes to THE FUTURIST, 7910 Woodmont Avenue, Suite 450, Bethesda, Maryland 20814. OWNERSHIP: THE FUTURIST is owned exclusively by the World Future Society, a nonpartisan educational and scientific organization incorporated in the District of Columbia and recognized by the U.S. Internal Revenue Service as a nonprofit taxexempt organization under section 501(c)3 of the Internal Revenue Code. CHANGE OF ADDRESS: Write or call Membership Department at the Society. 1-800-989-8274.

Tomorrow

in brief
Virtual Lab Rats
The use of laboratory animals has long helped researchers study complex systems, such as the interplay of genetics and environmental factors in disease formation. But these animals need to be fed and housed. Now, researchers may use computer models with integrated data sets to simulate animal physiology. A project to create a virtual physiological rat is under way at the Medical College of Wisconsin in Milwaukee. The project will allow computational biologist Daniel Beard and his team to predict the interaction of a variety of factors within an entire physiological system. While it wont eliminate the need for laboratory animals entirely, the project aims to make more efficient use of animal research, to improve understanding of disease, and to advance the goal of creating a virtual physiological human.
Source: National Institute of General Medical Sciences, National Institutes of Health, www.nigms.nih.gov.
COURTESY OF TOM MELBURN

Metal Theft on the Rise?

As the value of metals increases, so does the likelihood of theft. But it isnt just the local thugs ripping gold chains off our necks that well have to worry about. Metal theft may become one of the biggest criminal activities of the twenty-first century, warns University of Indianapolis criminologist Kevin Whiteacre. Targets may include construction sites, vehicle parts, plumbing and electrical equipment, and public infrastructure, where thieves see value not just in the manufactured goods themselves but also in their component metals. This has redefined theft to me, says Whiteacre. Youre no longer stealing a specific item for its value as an item. Youre stealing it for its constituent parts. Whiteacre has created a Web site, Metaltheft.net, as a repository of news and research on the phenomenon.
Source: University of Indianapolis, www.uindy.edu.

University of Utah environmental studies major Tom Melburn, who led the initiative for the Solar Ivy installation, holds a solar panel in front of one of the buildings under consideration for the array.

SUSTAINABLY MINDED INTERACTIVE TECHNOLOGIES

Drawing of solar panel arrays simulating an ivy-covered wall.

Solar Ivy for Walls

The ivy-covered walls adorning university buildings may soon be powering those buildings as well. Solar Ivy, developed by Sustainably Minded Interactive Technology in New York, is made of small photovoltaic panels that can be created in different shapes and colors to suit the architecture. Pioneering the application of Solar Ivy is the University of Utah, which used funds raised by students to install the panels in late 2011. The goal is to generate enough electricity for the ivy-covered building to offset the amount of power it buys from the utility company.
Sources: University of Utah, www.utah.edu. Solar Ivy, www.solarivy.com.

Robotic Caregivers
Need a lift up from bed to weight accurately, and thus chair? The task is awkward provide gentler and safer lifts. and difficult for most humans, Source: RIKEN, www.riken.jp. and sometimes results in caregivers wrenching their backs. Not so for robots. As the population of older people needing nursing care begins to soar in Japan and other graying societies, robots are being developed to provide more of the necessary physical support. This may be as many as 40 lifts a day for individual patients. Japans latest RIBA II (Robot for Interactive Body Assistance), developed by researchers at RIKEN and Tokai Rubber Industries, has improved functionality, more power, and greater sensitivity. Sheets of RIKEN sensors lining the Mechanical assembly of RIBA-II, caregiving robots arms and robot capable of lifting a 176-pound (80 kg) chest allow it to depatient from a futon to a wheelchair. tect a patients

Aquariums as Farms

SUNY-ESF

Future homeowners, college campuses, and other nontraditional farmers may soon be growing their own fish and vegetables while recycling waste. An experimental food production system is being tested by SUNY ecological engineering graduate student Michael Checking a tank of tilapia, graduate student Amadori. The system is a Michael Amadori hopes to create an aquaponics variation on aquaponics system that increases fish and vegetable produc(combining traditional tion and reduces food waste. aquaculture and hydroponic farming) that incoretables. The goal is to reduce porates the use of postthe amount of food waste and consumer food waste. lower the cost of raising fish. Instead of being composted (or thrown out), the wasted food Source: State University of New is fed to the fish. Then, the fish York College of Environmental Sciwaste is used for growing vegence and Forestry, www.esf.edu.

THE FUTURIST

November-December 2011

AbouT
A Publication of the World Future Society

This

issue

Editorial Staff
Edward Cornish
Founding Editor

For Futurists, By Futurists

The term futurist conjures up very different feelings depending on who hears it and the context in which it is heard. Ultimately, its a noun defined by an activityfuturingto engage the future in thought, speech, or deed, and hopefully all three. A willingness to attack the unknown might be described as an act of futurism, and so in this issue we present my personal account of the volunteer efforts in the city of Ishinomaki, as I encountered them one month after the March 11 earthquake. The U.S. media coverage of the Tohoku quake focused primarily on the situation at the Fukushima Daiichi nuclear power plant. Very little attention went to the young men and women who signed up to go north into difficult and hard-hit areas like Miyagi Prefecture to help in any way they could. In the weeks following the quake, young volunteersmostly in their twentiesshowed up by the hundreds at the Tokyo offices of the nongovernmental relief organization Peace Boat and boarded buses to go north. They came to camp in tents, hand out supplies, and clean mud from the houses and streets of the city of Ishinomaki. On April 8, I accompanied about 150 of them to learn about how social networking and next-generation emergency housing can save lives and restore communities the next time megadisaster strikes. See Lost and Found in Japan, page 16. Each year since 1985, FUTURIST editors have selected the most thought-provoking ideas and forecasts appearing in our magazine over the course of the year to go into our annual Outlook report. Outlook has spotlighted the emergence of such epochal developments as the Internet, virtual reality, the end of the Cold War, and the role of subprime mortgages in the U.S. housing collapse. This past year, weve featured the outlooks of experts in a wide range of fieldsphysics, medicine, education, engineering, economics, and much moreeach with valuable insights about the future. A roundup of their forecasts is presented as part of this years Outlook on page 29. Best-selling nature writer Richard Louv (page 41) is a visionary who asks a question that many more of us will find ourselves asking in the decades ahead. How do you preserve a connection to nature in an age dominated by technology? Jerome C. Glenns overview of The Millennium Projects annual State of the Future report provides a macro snapshot of our rapidly evolving tomorrow (page 24). And finally, in The Search for Global Solutions: Moving from Vision to Action (page 51), FUTURIST editor Cynthia G. Wagner describes what happens when more than 750 futurists from around the world come together over the course of a weekend to share, develop, and argue over ideas and outlooks. Patrick Tucker Deputy Editor ptucker@wfs.org
THE FUTURIST November-December 2011 3

Cynthia G. waGnEr
Editor

PatriCk tuCkEr
Deputy Editor

aaron M. CohEn, riCk doCksai

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ContaCt uS
LEttErs to thE Editor: letters@wfs.org suBsCriPtion/addrEss ChanGE: info@wfs.org advErtisinG: jcornish@wfs.org suBMissions/QuEriEs: cwagner@wfs.org PErMission/rEPrints: jcornish@wfs.org BaCk issuEs/BuLk CoPiEs: jcornish@wfs.org PrEss/MEdia inQuiriEs: ptucker@wfs.org PartnErshiPs/affiLiations: tmack@wfs.org ConfErEnCE inQuiriEs: swarner@wfs.org anythinG ELsE: info@wfs.org thE futurist World Future Society 7910 Woodmont Avenue, Suite 450 Bethesda, Maryland 20814, USA Hours: 9 a.m.5 p.m. eastern time, weekdays except U.S. holidays Telephone: 301-656-8274 or 800-989-8274 Fax: 301-951-0394 www.wfs.org/futurist

feedbAck
Send your comments to letters@wfs.org
Drowning in the Sea of Data I believe the core premise of Treading in the Sea of Data by Richard Yonck (JulyAugust 2011) creates a circular argument. The physical metaphors (sea of data, swimming in data, keeping our heads above the rising sea of data, save us from drowning) may seduce the reader into thinking of data as if its some kind of naturally occurring substance, a fluid of some sort thats rising inexorably all around us, rather than something humans create by choice. I think we should devote our talents and technology to reducing, not expanding, the supply of data. Were long past the point where we could ever access, even for an instant, all of the data thats accumulating in archives around the world. Every new byte of data that gets added makes some other byte inaccessible. The unvoiced assumption is that we must develop technology that lets us access everything, never mind that wed never have the time or attention to read it even if we could get to it. If we cant locate a scanned copy of that unpaid customer invoice from 1973, will the business fail? The circular reasoning that I perceive in Yoncks article runs like this: (1) the amount of data in the world will keep rising exponentially; (2) well have to develop better technologyand better humansto keep from drowning in it; and (3) this ever-advancing technology will enable us to produce even more data, at an even faster rate. In other words, the faster we run on the treadmill, the faster it goes. For me, most disturbing is the casual premise that, in order to stay afloat, we may eventually find it necessary to transform ourselves. Terms such as options for human
4 THE FUTURIST

augmentation, genetic and biotechnology enhancements, and braincomputer interfaces signal where the self-appointed architects of the new technological age want to take us. I wonder whether theyll be willing to have microchips embedded in their own skulls, or if that is just for the rest of us. Karl Albrecht San Diego, California Richard Yonck replies: The metaphor of water is used in the article to help convey our ongoing and developing difficulties with information, though of course, they are not literal descriptors. But while we cannot actually drown in data, we can be overwhelmed by it and lose the ability to utilize it effectively. This goes far beyond the loss of an individual file or invoice. For instance, a wealth of knowledge lies hidden within vast data sets, waiting to be discovered. Just as we needed the power of the computer to reveal the fractal world in Mandelbrots mathematics, well need new technologies to fully mine the secrets of the genome, the proteome, the brain, and much more. There is so much we still dont know about our universe, and much of it is so complex that well never be able to grasp it unaided. The nature of this aid will most certainly be in the form of technology. Throughout human history, our machines have extended our grasp, our vision, and our thoughts. Though the exact technologies well use in the future are yet to be determined, the long-term trend has been toward greater integration with our minds and bodies. This progression is based not on coercion but on the competitive forces that drive technological innovation. These same competitive forces prevent us from reducing the growth of data in the world, even if we wanted to do so.

While unilateral restriction is an option, the lost opportunities would be too great to make this a viable longterm solution. Assessing the Fukushima Meltdown At the conclusion of My First Meltdown: Lessons from Fukushima (July-August 2011), Patrick Tucker writes that, if he and his wife had known the Japanese governments worst-case scenario, he might not have left the country. On the day of the tsunami, I heard that the nuclear power plant had a p ro b l e m . When people asked my comment on the situation, I told them that I thought it would probably develop into a disaster that rivaled Chernobyl. I was told that I was stupid. Some asked where I got my nuclear engineering degree. Others said that the Japanese had the best and newest in nuclear technology and that the country was prepared to handle this situation. As time went on, and one reactor after another began to blow, I was still being criticized for being negative on the problem. As a member of the World Future Society, I have followed articles on nuclear power for years. This is what gave me the hunch that the incident would develop into something greater and more dangerous than we were being told by the powers in charge. Mr. Tucker may think that he jumped the gun by leaving Japan when he did, but in the long run, he continued on page 66

November-December 2011

offiCErS
President: tiMothy C. MaCk Treasurer: kEnnEth w. huntEr Secretary: kEnnEth w. harris

Staff
Director of Development: JEnnifEr Boykin Director of Communications: PatriCk tuCkEr Business and Advertising Manager: JEff Cornish Membership Coordinator: roBin GoodMan Meeting Administrator: sarah warnEr

dirECtorS
arnoLd Brown
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global adviSory CounCil

stEPhEn aGuiLar-MiLLan
European Futures Observatory

MiChaEL MiChaELis
president, Partners In Enterprise

JuLio MiLLn
president, Banco de Tecnologias, and chairman, Grupo Coraza, Mexico

Marvin J. CEtron
president, Forecasting International Ltd.

raJa ikraM azaM

honorary chairman, Pakistan Futuristics Foundation

BoB ChErnow
CEO, The Tellier Foundation

raJ Bawa
president, Bawa Biotechnology Consulting, and adjunct associate professor, Rensselaer Polytechnic Institute

JoErGEn oErstroEM MoELLEr

visiting senior research fellow, ISEAS, Singapore

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founder and former president, World Future Society

John naisBitt
trend analyst and author

EsthEr frankLin
executive vice president and director of cultural identities, Starcom MediaVest Group

adoLfo CastiLLa
economist, communications professor, Madrid

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huGuEs dE JouvEnEL
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senior fellow, Maryland China Initiative, University of Maryland

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College of Business, University of Louisville

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tiMothy C. MaCk
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president, Consumer Foresight LLC

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president, The Foundation for Conscious Evolution

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hEidi toffLEr
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The World Future Society is a nonprofit educational and scientific association dedicated to promoting a better understanding of the trends shaping our future. Founded in 1966, the Society serves as a neutral clearinghouse for ideas about the future; it takes no stand on what the future will or should be like. The Societys publications, conferences, and other activities are open to all individuals and institutions around the world. For more information on membership programs, contact Society headquarters Monday through Friday, 9 a.m. to 5 p.m. Eastern Time. 7910 Woodmont Avenue, Suite 450, Bethesda, Maryland 20814, U.S.A. Telephone: 1-301-656-8274, Toll free: 1-800-989-8274, Fax: 1-301-951-0394 Web site: www.wfs.org E-mail: info@wfs.org

World Trends & Forecasts

Gaming Engineering Energy Medicine Information Society
Gaming | CommErCE

Virtual Games Bring Currency to Real Life

Young entrepreneur Brian Wong sees mobile games invading real life.
Mobile games playable on smartphones, tablet PCs, and other Internet-connected devices are projected to surpass $11 billion in annual revenue by 2014, up from $8 billion in 2011, according to a report by Juniper Research. Twenty-year-old software guru Brian Wong says that the mobile game space will advance faster than many are predicting. There are still a few billion people on the planet that have not touched a mobile device or game. Imagine what happens when they come online, Wong said at WorldFuture 2011, the annual conference of the World Future Society. Wong was on hand to discuss his new company, Kiip,
PATRICK TUCKER

Brian Wong, 20-year-old entrepreneur and Kiip founder, at WorldFuture 2011.

which gives players real rewards for their mobile video-game achievements. When players win a level or reach a particularly high score, they can access real-world rewards, everything from coupons for cappuccinos to discounts on clothes and even cruises. Were trying to leverage the mass amount of people who are engaging [in these games] to tie with marketing and advertising and make the game emotionally relevant, said Wong. One potential catalyst for runaway growth in mobile-game revenue is the advent of a mobile-payment system, which would allow people to make purchases directly from their phones while immersed in video-game play. Right now were exclusively paying through plastic, bank accounts, cash, and thats about it, Wong said. But soon well get the ability to use our phones to make payments. Once that happens, [users] can pay without feeling like [theyre] paying. Wong also sees an enormous rise in the value of the virtual economy (VE), which roughly refers to exchanges of virtual goods, links, and digital labor such as tweeting. An April 2011 report commissioned by the World Bank valued the virtual economy at $3 billion at the end of 2009. Wong predicts the VE could grow to $300 billion in the next 10 years. These [virtual] goods can be reproduced into infinity with no physical bar-

THE FUTURIST

November-December 2011

rier, he told THE FUTURIST. The challenge is to use marketing, scarcity, and exclusivity to make the goods meaningful and valuable. Of Kiip, he said, Were building that. Wong is particularly sanguine about the potential of new currency systems built around social network platforms. One example is Facebook credits, a system that allows users to buy virtual goods on all the games across Facebook, such as the popular Mafia Wars, Evony, and Farmville. The World Bank report leaves out the companies that have the power to consolidate virtual value, like Facebook, said Wong. The dollar and euro are yesterdays news. What happens with Facebook credits or other credit systems? Thats the fascinating question. Patrick Tucker
Sources: Brian Wong (interview at WorldFuture 2011), http://kiip.me. Knowledge Map of the Virtual Economy by Vili Lehdonvirta and Mirko Ernkvist (World Bank publications, 2011), Information for Development Program, www.infodev.org.

Engineering | SCi/tECh

The Smell of Future Video

Scent transmission could add another layer to digital and streaming broadcasts.
Virtual-reality enthusiasts have long argued that a truly immersive, multisensory entertainment experience needs to fully engage the senses: sight, sound, and smell. Researchers at the University of California, San Diego (UCSD), in collaboration with the Samsung Advanced Institute of Technology in Korea, are working to move such experiences a step in that direction by adding smells to movies, television shows, advertisements, video games, and more. They have developed a new incarnation of an idea that arguably dates back to the earliest days of the silent film era and was showcased at the 1939-40 New York

Worlds Fair as Smell-OVisionthough perhaps a more accurate term for the concept would be telesmell. An artificial scentdelivery process raises all kinds of questions. For instance, would telesmell add another dimension to works being presented or would it be a superficial distraction that runs counter to the creators intentions? Would it irreversibly alter the entertainment landscape in a positive or negative way? Would it become the next big thing or a short-lived fad? And can it be done in a way thats inexpensive and safe? Up until this point, the answer to that last question has been up in the air, so to speak. Previous systems were bulky, slow, and crude. They ran out of odor information quickly or were otherwise unable to reproduce the scent consistently, allowed very little control over the amount and intensity of the scents released, and left lingering scents that intermingled like cheap perfumes in a crowded subway car. Home entertainment centers are also getting flatter and thinner, and watching videos on portable electronic devices is becoming more commonplace. Therefore, a viable telesmell system would have to be a small, compact, nonmechanical device compatible with a wide range of hardware, from gaming consoles to smartphones, according to the researchers at UCSD and Samsung. Thousands of scents can potentially be generated on command in such a device, and it would be relatively inexpensive, they believe. The change in the viewing experience would be pronounced. Instantaneously generated fragrances or odors would match the scene shown on a TV or cell phone, says Sungho Jin, UCSD Jacobs School of Engineering professor of materials science. He gives the example of characters onscreen eating a pizza. The viewer smells pizza coming from a TV or cell phone. Jin tells THE FUTURIST, The image
THE FUTURIST

UC SAN DIEGO JACOBS SCHOOL OF ENGINEERING

Left to right: Sungho Jin, professor of materials science at University of California, San Diego, and graduate students Calvin Gardner (mechanical engineering) and Hyunsu Kim (materials science), examine their odor-generating system under a microscope.

November-December 2011

World Trends & Forecasts

UC SAN DIEGO JACOBS SCHOOL OF ENGINEERING

A researcher demonstrates the odor-release process: An aqueous solution in a siliconebased polymer container is heated via an electrical current. The heated solution builds pressure, which causes a tiny hole at the top of the container to open, releasing the scent before resealing itself. The released scent is then measured by an odor detector.

on the screen should be synchronized with electrically triggered odor release from the chamber array attached to the TV or cell phone. He compares this process to the way in which sound was added to movies at the end of the silent movie era. In the proposed system, which the researchers refer to as the XY matrix odorreleasing system, the scents are stored in a container made from a silicone-based polymer called polydimethylsiloxane (PDMS), which has been used to time drug release in patients and has the capacity to act as an on/off switch. A rubberlike substance, PDMS is optically clear, nontoxic, nonflammable, and found in everything from contact lenses to processed foods. It is stable over a wide range of temperatures, and it protects its contents from contamination or from leaking out. An electrical current heats the liquid odor solution inside the container, creating enough pressure to push open a tiny hole at the top, just long enough to release the built-up gas. It seals back elastically and stores the solution until the next cycle. The polymer container is long-lasting, and when scent solutions start running low, they could be replaced. The system features 10,000 odors preserved in aqueous solutions, each in tiny PDMS containers. The liquids are heated electrically via thin metal wires laid out on a 100x100 cell matrix, which greatly reduces the systems bulkiness. Currently, the smells can be sensed only up to 30 centimeters (about 1 foot) away. The researchers are also looking at other ways to improve their prototype. Such a system should not be too expensive. The
November-December 2011

price would depend on how many devices are made and sold, according to Jin. It may take several years before such a system becomes commercialized. There are other potential applications for this technology, aside from entertainment and advertising. One possible field that might benefit is telemedicine. One can imagine vapor-based therapeutic drugs in the future (rather than the current solid or liquid-based drugs), which physicians can remotely release, Jin says. Patients would breathe in the medicine through their nose, absorbing it into their system. Jin highlights a possible security application, as well: alarm systems. For example, if you want to repel a burglar at home or at a government lab, you could design the alarm system in such a way that you could trigger a severe skunk smell that the typical person could not withstand. This brings to mind potential security threats. For example, terrorists could create panic in a public space by transmitting a scent that replicates mustard gas or another dangerous chemical. However, Jin believes such an incident is unlikely. Odors or poison gases cannot be transmitted through phone lines or Internet lines, he says. But if a terrorist plants an array of different poison gases [using a similar technological method] in a subway station, the selected poison could be released and stopped in a controlled way by remote electronic signals at selected time intervals. [This] would be an advanced version compared to what the terrorist might be able to do todayin other words, just activate a switch and release one type of gas uncontrollably. While such a system would be more sophisticated, there are currently easier ways for criminals to create panic in the streets. When and if telesmell ever becomes commonplace, media consumption will likely be the most greatly impacted arenaand it is probable that new uses for the technology will continue to be discovered, as well. Aaron M. Cohen
Sources: University of California, San Diego, Jacobs School of Engineering, www.jacobsschool.ucsd.edu. Sungho Jin, UCSD Jacobs School of Engineering professor of materials science (e-mail interview).

THE FUTURIST

Energy | Earth

Unwasted Energy
Physicists seek ways to harvest junk energy in the environment.
From the vibrations filling the air when jets take off to the waves generated by radio and television transmitters, our environment is full of largely wasted energy. Now, researchers are seeking ways to capture that energy and turn it into useful sources of electricity. One of the challenges is that communications devices transmit energy at different frequency ranges, so whatever devices are used to harvest this energy needs to hone in on the right band in order to capture the energy. (Currently, scavenging devices can work in ranges from FM radio to radar.) Then the energy needs to be converted from AC to DC, and stored in capacitors and batteries. At Georgia Tech, a rectifying antenna used to convert ambient microwave energy to DC power was developed by a team led by electrical and computer engineering professor Manos Tentzeris. The gathered power could be used for wireless sensors,

SURAJIT SEN / UNIVERSITY AT BUFFALO

RFID tags, and other monitoring tasks. There is a large amount of electromagnetic energy all around us, but nobody has been able to tap into it, says Tentzeris. We are using an ultra-wideband antenna that lets us exploit a variety of signals in different frequency ranges, giving us greatly increased power-gathering capability. Tentzeriss team is also taking advantage
GARY MEEK / GEORGIA TECH

Designed particles placed next to each other alter the way mechanical energy moves through them. Physicist Surajit Sen of the University at Buffalo believes this principle will help capture more energy that goes to waste in our environment.

Manos Tentzeris of Georgia Tech holds a rectifying antenna designed to harvest microwave energy and convert it to electricity. The antenna was created using 3-D inkjet printing technology.

THE FUTURIST

November-December 2011

World Trends & Forecasts

UNIVERSITY AT BUFFALO

Medicine | SCi/tECh

Fighting AIDS through Genome Editing

A new treatment might genetically adapt us to resist HIV.
The human immunodeficiency virus that causes AIDS keeps evolving in the face of new drugs. But a new genome editing treatment might enable humans to evolve to resist HIV. The treatment uses enzymes called zinc-finger nucleases (ZFNs) to remove problematic genes, such as that which makes a person susceptible to HIV. Its about giving patients the tools to suppress the HIV virus, to keep the virus count to a low level where it wont do them any harm, says Paula Cannon, a UCLA microbiologist and immunologist who is developing a ZFN therapy. HIV destroys T cells, the blood cells that combat viruses. According to Cannon, T cells weak link is a gene called the CCR5. If a T cell does not have the CCR5, HIV cannot harm it. Cannon and her colleagues applied ZFN to human bone-marrow cells. Bone marrow is where all blood cells, including T cells, are manufactured. The ZFNs latched onto the cells genomes and removed the coding for CCR5. Then the researchers injected these modified stem cells into baby mice. The stem cells merged into the mices bone marrow and started producing blood cells. When the mice reached adulthood, the researchers infected them with HIV. At first, blood samples from the mice exhibited high viral counts. About 12 weeks later, Cannon and her team drew blood again and could no longer detect any viruses. The mices marrow cells were making CCR5-negative T cells that were withstanding the virus. I think of this as a therapy that will not necessarily completely remove the HIV from their body, but it gives them an HIVproof immune system so that HIV wont cause the harm that it normally does, says Cannon. She is now trying her ZFN therapy in the

Surajit Sen

If I hit one end of the chain of particles, the perturbation will travel as an energy bundle. You give me noise, I give you organized b undles.

University at Buffalo

theoretical physicist,

Surajit Sen,

of new 3-D inkjet printing technology to build sensors, antennas, and energy-scavenging devices on paper or flexible polymers. Another promising source of junk energy is the vibrations produced on roads and airport runways. At the University at Buffalo, physicist Surajit Sen and his colleagues have taken a mathematical approach to studying energy exchange between particles. They discovered that altering the surface area of adjacent particles can change the way energy moves, thus making it possible to control the energy channeled. We could have chips that take energy from road vibrations, runway noise from airportsenergy that we are not able to make use of very welland convert it into pulses, packets of electrical energy, that become useful power, says Sen. You give me noise, I give you organized bundles. Cynthia G. Wagner
Sources: Georgia Tech, http://gtresearchnews.gatech.edu. University at Buffalo, www.buffalo.edu.

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November-December 2011

Los Angeles clinic City of Hope on patients who are HIV-positive and have lymphoma. She chose them because they typically undergo chemotherapy for the lymphoma, and prior to chemo, doctors remove some of their bone marrow cells to protect them from the chemicals. They reinsert the cells once chemotherapy is complete. Cannon will apply ZFN to the cells before reinsertion. Because the AIDS lymphoma patients already have these cells taken out and put back in them, it seems like a good place to start. Were piggybacking on this procedure, she says. She would not be the first to try ZFN therapy on people. Sangamo Biosciences, a pharmaceutical company, conducted human trials in 2011 on a ZFN therapy that isolates, treats, and reinserts T cells. Philip Gregory, Sangamos chief scientific officer, says that most patients exhibited higher numbers of T cells six weeks post-treatment. The modified T-cells were replicating. We actually expand the number of T cells from what we take out of the body, says Gregory. They survive, whereas the cells that express CCR5 are continually killed by the HIV infection. According to Gregory, the increased T cell concentrations are significant because, while antiretroviral drugs suppress the virus, they cannot restore an immune system. ZFN treatments give patients their immune systems back and might even enable them to wean off their antiretroviral medications. If you can protect these cells from infection, you can halt the infectionand po-

JEFF MILLER / SANGAMO BIOSCIENCES

Special enzymes called ZFNs (the coil-like green- and copper-colored shapes) bind to a strand of DNA. Researchers are using ZFNs to latch onto specified base pairs of human DNA in order to remove defective genes and replace them with new, healthy ones. Many diseases and disorders, such as AIDS, might be preventable if physicians can master this technique.

tentially arm the patient with cells that can suppress the infection without drugs, says Gregory. Its the first step to controlling the virus in the absence of medication. Either ZFN method may be more reliable than a hypothetical AIDS vaccine or antibiotic, according to Carl June, a University of Pennsylvania pathologist who is working with Sangamo researchers. June says that HIV mutates repeatedly, so a drug that aims to kill HIV cells will not work for very long. Changes to the patients cells, however, could block even mutated HIV pathogens. If you can target a patients cellular protein rather than a virus, youre much better off on a long-term factor. It would take a

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World Trends & Forecasts

very big change in the virus to overcome it, says June. ZFN-based genetic treatments could also work against other genetically inherited diseases, June adds, such as sickle-cell anemia and immunodeficiency diseases. Doctors now treat those conditions with bonemarrow transplants, but patients have to take medications to stop their bodies from attacking the transplanted tissue. ZFN treatment would involve no meds. ZFN would be much lower toxicity, since youre using the patients own cells, June explains. Rick Docksai
Sources: Paula Cannon, UCLA, www.ucla.edu. Philip Gregory, Sangamo Biosciences, www.sangamo.com. Carl June, University of Pennsylvania, www.upenn.edu.

Its a great opportunity with devices to ensure transparency and ensure the ability of citizens to access information in real time.

Information Society | govErnanCE

Connecting People to Their Governments

Mobile phones may become valuable tools for empowering the disadvantaged.
The worlds less-affluent populations cannot all afford personal computers, but mobile phones are much more within their financial reach. Thats why Nicol TurnerLee, vice president and director of the Media and Technology Institute at the Joint Center for Political and Economic Studies, looks to mobile phones and other handheld devices for Internet access as a great opportunity for empowering disadvantaged communities and ultimately enhancing democracy. Cell phones present a lower barrier to entry to underrepresented groups like lowincome minority or elderly who need that constant contact. Its an easier modus operandi for these communities, says Turner-Lee. Low-income adults and young people are increasingly using mobile devices to conduct banking, find jobs, and access
November-December 2011

Nicol Turner-Lee

medical help, Turner-Lee notes. She wants government to ensure that mobile transactions are secure, and she wants government agencies to make more information about their own operations Web-accessible. I think its a great opportunity with devices to ensure transparency and ensure the ability of citizens to access information in real time, she says. In February 2011, Turner-Lee coauthored a report on the future of e-governance with Jon Gant, visiting resident fellow of the Media and Technology Institute at the Joint Center for Political and Economic Studies. The report calls out the proliferation of mobile devices as a prime medium for a government to communicate easily and in real time with any of its citizens, whether they own computers or not. With the proliferation of mobile devices, especially cell and smartphones, governments can gain easy and immediate access to consumers, especially those that do not own a computer, and widen their distribution of significant data, the authors write. However, the report also expresses concern that not enough low-income and undereducated Americans have gained Internet access. The authors recommend education campaigns to encourage more disadvantaged adults to obtain Internet access, such as by showing how using a computer can make it easier for a citizen to interact with Medicare or to navigate Medicaid. The outcomes of open government will be the most relevant when they not only reduce the digital disparities that maintain a degraded quality of life for many Americans, but also offer a road to opportunity for these vulnerable groups, the report states. In the end, cities can begin to see healthier, safer, and more viable communities as a result of deeper engagement from all citizens. World Bank analysts also see much poverty-relieving potential in cell-phone usage. Laurent Besancon, senior regulatory specialist in the World Banks Information and Communication Technologies Division, says that India gained its first 3G (Web-accessible) phone services in 2009, and that, in that short time span, the num-

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ber of 3G connections in India has surpassed fixed broadband connections. When we look at the future and we see the cost of platforms decreasing, we see an enormous take-up with smartphones, says Besancon, adding that he expects Afghanistan to get its first 3G phone services sometime in 2012. Afghans today are already enhancing their interactions with public services through conventional, non-Web mobile phones, according to Siddhartha Raja, a World Bank information and communications technologies specialist. For example, farmers in remote areas can call in and find market prices in major markets across the country. In the near future, residents of rural areas where doctors are sparse will be able to search through their phones onscreen directories to find doctors living in cities. Raja expects this to assist in cutting maternal mortality rates. The mobile phone might be the first regular interaction with the state that they would ever have, says Raja. Meanwhile, in Indias Kerala state, government agencies have been making many transactions, such as license and registration renewals, or checking voters identification and locating the correct polling station to cast a ballot, available over the phone. Raja anticipates more citizen-togovernment transactions taking place via mobile phones as phone services and Internet services continue to expand. This is really something that is allowing anyone with a mobile phonewhether they are poor or richto get access to those services that were previously difficult to reach, says Raja. In a country like India, the question is how to expand and improve the connections to government, whereas in Afghanistan, the question is how to get citizens connected to their government in the first place. Rick Docksai
Sources: Nicol Turner-Lee (interview), Media and Technology Institute, www.jointcenter.org/institutes/ media-and-technology. See also Government Transparency: Six Strategies for More Open and Participatory Government by Jon Gant and Nicol Turner-Lee, Aspen Institute white paper, www.aspeninstitute.org. Laurent Besancon (interview), World Bank, www.worldbank.org. Siddhartha Raja (interview), www.worldbank.org.

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Lost and Found

By Patrick Tucker
While the world turned its attention to the frightening prospects of a nuclear catastrophe in post-tsunami Japan, another crisis was being dealt with, quietly, humbly, and with pragmatic determination.
The date is April 8, 2011. I am on a bus to go into the Japanese city of Ishinomaki, a place that consisted of 162,882 souls before the March 11 tsunami struck. On the day of my journey, 2,283 of the citys citizens are feared dead, 2,643 are missing, and some 18,000 are in shelters. Because Japan is, perhaps, the most technologically advanced nation on earth, the successes and failures of its attempts to cope with the aftermath of this disaster will doubtless be instructive to planners and governments around the world. I am here to learn whatever I can. Ive also come to see a miracle. In the weeks following the Tohoku earthquake, in the midst of the Kan administrations various failed efforts to contain the situation at the Fukushima Daiichi nuclear power plant, something remarkable took place. More than 1,500 people showed up at the Tokyo offices of Peace Boat, a small nonprofit that quickly became one of the first organizations to actively solicit volunteers. These volunteers came to go north, through Fukushima prefecture, into the tsunami-affected areas. The mission turned out to be surprisingly dangerous. Two nights earlier, a 7.0 aftershock hit the area, causing a power disruption at the Miyagi nuclear power plant as well as an overflow of radioactive material. A tsunami warning was issued and then called down. While the situation was contained within a few hours, it served as a vivid reminder that the safety situation in Ishino-

The remains of a house in the tsunami-affected area of Ishinomaki, Japan, on April 8, 2011.
PHOTOS BY PATRICK TUCKER

in Japan
maki is still precarious. The buildings that remain standing are severely compromised. Yet, the volunteer rolls are only growing. The first Peace Boat dispatch consisted of 50 individuals; the next was 100. The group was now preparing to bring up 250 the following week and as many as 500 in the week after that. We have lots of university students, says Satoshi Nakazawa, a relief worker at Peace Boat who has also volunteered to be my interpreter during my brief stay in the north. Lots is an understatement. As I look at the crowd, it seems that about 90% of the volunteers who have shown up are people in their 20s or younger, and most are either students or unemployed. The Mayor of Ishinomaki Upon arriving at Peace Boats camp, I make arrangements to meet Takashi Yamamoto, project leader for this operation. He was among the first relief workers to put his boots on the ground in downtown Ishinomaki at a time when even the army (referred to in Japan as the Self-

Takashi Yamamoto, or Junior, head of the Peace Boats relief operation, discusses the future of Ishinomaki.

Defense Force) was limiting its activities in the area to mostly helicopter flybys. I meet Yamamoto at the makeshift headquarters the group is sharing with the other relief organizations here. In very un-Japanese fashion, he arrives 30 minutes late, reaches out, and gives a big, twohanded shake. Call me Junior, he says. He bids us sit on the floor so he can tell us what hes been doing the past month. On March 17, after a journey over stricken roads and a difficult night camping in the cold, he and the other members of the Peace Boat advance team woke and walked downtown. The devastation was Carthaginian. I couldnt believe this was Japan, he says. He likens the scene to the Tokyo firebombings: glass, smoke, ruin, a smell of dead fish, a world on its side with its contents bleeding out. Junior happened to have a contact on the Ishinomaki Social Welfare Committee (SWC). These committees are the primary authority on what happens in any given city. Without local SWC approval there could be no Peace Boat relief operation in the area. The Ishinomaki SWC was functioning at one-third of capacity at the time, meaning twothirds of the city councils guiding leadership were missing and presumed dead. The committee was reluctant at first to allow volunteers into the city. Who would coordinate them? What if they got hurt? What if they were criminals? Junior consulted with an architect who calculated that 150 volunteers, working eight hours a day, seven days a week, would have all the mud cleared out of Ishinomaki in approximately 4,000 days. Take every volunteer you can get, he told them. Junior has been in disaster situations before; he was with one of the first relief teams to show up after the Kobe quake in 1995. He was the project leader for Peace Boats response in Sri Lanka to the 2004 Indian Ocean tsunami. But hes
The wife of Sho Nitta, a tsunami survivor, displays a crocus pulled from her backyard.

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never undertaken anything like this. The volunteer camp is a tent city outside of Ishinomaki University, which, Junior acknowledges, will not suffice as a durable solution. He wants to build a permanent housing facility for the kids who keep showing up. You cant have your people sleeping here in tents in November, he says. Hes also trying to get money into the hands of the downtown area residents. He wears his new, unofficial role of mayor of Ishinomaki well. The life he led before March 11 is becoming a distant memory. The Peace Boat volunteers are divided into 30 teams of five members each, and each team sticks to one mission. For some, this means a full week dealing with people in the areas hardest-hit by the tsunami people who easily meet the clinical definition of the term traumatized. When talking to victims, give no information that is not certain. You will start rumors, the volunteers are told. This will be very hard work. Be sure to keep your energy level up. For the others, its seven days of hefting boxes in a warehouse. All the jobs are vital, says Peace Boat, but for the kids who have come here searching for somethingsome formative experience related to the most significant event in Japans history since World War IIthe warehouse assignment must be a bit of a disappointment. Resilience by Necessity Yoshie Haga, age 66, and her daughter Mitsuko, age 40, ran a beauty parlor on the corner of what was one of the busier streets in downtown Ishinomaki before the quake. They had two houses in a family compound. One was insured. One house was not. They are in a good mood when I meet them and are eager to tell me their earthquake story. The tsunami warning sounded and they attempted to drive to higher ground. They hit traffic and their car was swept up in the wave. They broke out and swam to a nearby rooftop, then went from building to building, all while Haga
18 THE FUTURIST

the elder carried her small dog in the front of her blouse. Finally they found a roof that seemed out the floods way and stayed the night there. In the morning, they hiked through knee-deep water to the local evacuation center. Theyre animated as they recite this tale. The part about the dog seems embellished, but Im disinclined to press them on this. Of course its natural and fitting that they should want to make this story shine a bit after what they went through. They say that their clients have been asking them when they would reopen their beauty shop. They are hoping to get the electricity back on by the end of the April, and if they can do that, they arent going to charge for haircuts for the first couple of weeks. This willingness to plan ahead for a brighter tomorrow is encouraging, but rare. For many Japanese, the future has become yet another touchy subject. In a poll conducted by Japans largest labor organization before the earthquake, 93% of respondents said they were worried about what lay ahead for the nation and for themselves. Even after March 11 pushed the country back into recession, people like Yoshie and Mitsuko Haga defy this fatalism. I ask them how theyre able to remain so optimistic in spite of everything theyve lost. Women are stronger in these situations, they tell me. Since the quake, the Hagas have become devoted stewards of the community. They spend their days moving among their neighbors houses, checking up on the elderly. One of the roles of the Peace Boat volunteers is to find people stuck or squatting in uninhabitable houses, which on April 10 number 30,000 people, according to reports. But community members like the Hagas are critical to the effort, because they are much better at finding their neighbors than cadres of strange volunteers would be. A few minutes later, I am standing in a shell of a building in downtown Ishinomaki. A single security camera dangles from the ceiling on a loose wire. The south wall of the place is

gone, knocked out during the flood by a runaway Toyota station wagon, which now sits outside in the mud. This is the residence and former convenience store of Sho Nitta, age 74. When the tsunami hit, he and his wife barricaded themselves upstairs and watched helplessly as people tried to break free from their cars. They saw a woman struggling nearby in the current, so they thrust out a pole, caught her, and pulled her inside their house. The Nittas dont know her first name, but her family name was Takahashi. They havent seen her since that night. They continue to live upstairs in a gutted apartment. Like almost 85% of Japanese people, they have no earthquake insurance and arent covered for the damages theyve suffered. Sho says he wants to rebuild, but I cant imagine him or his wife pulling the lumber and drywall they will need to fix their home and store. His wife wants to move in with their son in the south. The aftershocks rattle her. Now, Sho Nitta helps organize neighborhood association meetings every day at 8 a.m. About 50 people show up regularly to receive relief items and to strategize. He, too, wants to get the electricity back in his place, but he needs his neighbor s permission to run a new line through a shared wall. This neighbor was a music teacher and left at the first opportunity. Now, hes in Sendai. All that is left of him is his broken piano keyboard covered in mud, which sits outside in a trash heap. (Now former) Prime Minister Naoto Kan is touring the city of Ishinomaki today, his first visit since the earthquake. I ask Sho Nitta what he would ask Japans prime minister if given the chance. Nitta says his concern is the long-term future. He doesnt believe that Ishinomaki will ever recover economically. The shops will try to rebuild, he says, but the customers wont come. He has food and water, for now, but what happens in a year or two? Will the government be able to support him if he and his wife choose to stay? How will they rebuild? Five Peace Boat volunteers spend the day pulling mud out of the Nittas backyard. After several hours

November-December 2011

of hard work, they are able to leave the couple with a few square feet to erect scaffolding to repair their back wall. Nittas wife says she probably wont replant what was in the garden, but shes grateful. Extremely grateful. An orange crocus has sprung up beneath the Toyota that came through her wall. She picks the flower and holds it up so all the volunteers can see. We all make too much of it. We have to. The Reinvention of Community The Nittas have been lucky, you might say. They havent lost anyone and arent technically homeless. They also exemplify the challenges Japan will face as the country tries to put this place back together. The nations population is the second oldest in the world. In the tsunamia ff e c t e d p re f e c t u re s o f I w a t e , Fukushima, and Miyagi, an average of one in four people is over the age of 65. This fact becomes very apparent at Ishinomakis relief centers. Residents are allocated to rooms according to neighborhood, not name. In the initial days after the disaster, American television reporters made a point to mention how orderly the refugees were keeping the relief quarters. Many journalists were quick to credit the inherent goodness of the Japanese people, as though the inhabitants of this island nation possess a rare dignity gene absent from the common DNA. While flattering, these explanations also traffic in cultural stereotypes of the Japanese as rigid and obsessed with discipline caricatures that have not always served the Japanese well. The simple decision to house evacuees alongside their most immediate neighborsrecreating little villages block by blocklikely contributed to the safe and calm atmosphere in the relief centers. Members of a community are the most likely to know who lives where, who might be suffering from diabetes or Parkinsons, and how to reach them. Almost all of the tsunami survivors I encountered felt personally responsible for reconstruction. The job of fixing damaged structures will

fall upon the local community and mother and her son, got them into a the social welfare councils. They will nearby cab, and rushed them to the appeal to the government for finan- elementary school. Tominagas son is cial support, but all the important now sitting against a wall, staring at decisions will be made at the local his feet. He appears to be about 20. level. This, in part, explains why so He is becoming visibly disturbed by many residents chose to stay in dam- our presence. His breathing is accelaged housing despite the lack of wa- erating, and he is clenching his fists. ter, heat, or electricity. When the Tominaga describes him as easily agcommunity is broken up and people itated. After she dropped him off at are shipped to emergency housing Minato on the day of the earthquake, situations miles away, reconstruction she took the cab back home, turned off the gas, grabbed a few possesis impeded for everyone. This fact seems obvious. Yet, au- sions, got back in the cab, and headed thorities rarely consider community up the hill to the elementary school. A cohesion a priority when determin- moment later, she and the driver ing how to house disaster victims, as found themselves stuck in traffic. In the 30 minutes between the inievinced by the U.S. governments relocation of New Orleans residents, tial quake and the tsunami, tens of first to FEMA trailers and then thousands of people in low-lying across the country, in the aftermath areas struck out to find higher ground. The of Hurricane Sadness, like nakedness, traffic jam that Katrina in 2005. I journey to is not for the eyes of the world. re s u l t e d f ro m too many people Minato Elementary School, one of Ishinomakis re- trying to take too few roads at once lief centers. Exactly one month be- was enormous. Tominaga saw the fore my arrival, the tsunamis choice in front of her clearly; she wavehere reaching 16 feet high could stay in the cab and hope the and thick with flotsamtrampled jam cleared or make an attempt to through the schools first floor. leave on foot. She chose the latter. When I climb the stairs I see that The cab driver, a man who arguably several cars still litter the temple saved her life and the life of her son cemetery behind the school, an indi- and mother, chose the former. She cation of how high, forceful, and hasnt seen or heard from him since. I want to ask her about what her dangerous was the wave that life has been like and what she excrashed through here. T h e re f u g e e s h o u s e d i n t h e pects next, but these sorts of quesschools upper stories have been sep- tions arent likely to yield anything arated into rooms on the basis of more candid than Muzukashii neighborhood. They have daily desu: It is difficult. The people of meetings, also at 8 a.m., to distribute Minato do not indulge in complaint food items and discuss the where- or expressions of unhappiness in front of me or the other reporter who abouts of friends and neighbors. A board displays requests for in- is with me today. This is for our benformation about people who have efit. We are guests here, and there is not been found, and application a right and a wrong way to extend forms for government housing assis- hospitality. And then there is the tance sit beneath an open window. matter of pride. Sadness, like nakedThese are necessary to score a spot ness, is not for the eyes of the world. on the waiting list for a government- I ask her instead what life she would subsidized hotel room or a tempo- like to be living 10 years from now. Just a normal life, she says. rary house, of which the Ishinomaki authorities have plans to build 150. Nothing elaborate. It is not the scope of Sachie TomiSome 8,000 families have applied for temporary housing, a number ex- nagas hardship that compels sympathy, for the world is populated by pected to reach 10,000. Sachie Tominaga is one such appli- the poor and the homeless. Rather, it cant. She was at a friends place is the abruptness of her loss. In her when the tsunami warning sounded. continued on page 22 She sprinted home, found her
THE FUTURIST November-December 2011 19

The Earthquake Generation

The young Peace Boat volunteers who felt the immediate need to help their fellow Japanese offer an unexpected view of the countrys social realityand its future. Maiko Sugano, age 27, Googled volunteer opportunities and contacted several organizations. Peace Boat was the only one to write back. They seem to take everyone. No experience necessary, says Sugano. Shes unemployed right now, which, in contemporary Japan, carries a certain degree of shame. Shes clearly bright. Her English is flawless. Her 10-year goal is a simple one: She wants to feel more capable. She was worried about the radiation from Fukushima, but not enough to let it
20 THE FUTURIST

stop her. She wants nothing but to hold on to this experience, to absorb it into her. What happened here will be forgotten so easily. People will stop donating. Next month, who knows, something else might happen. If I see it with my eyes, I will take it seriously at least. I will remember it. Sugano and many of the young and underemployed volunteers might be referred to as a lost generation. Originally an expression that referred to men and women who came of age during World War I in the United States, the term first came into usage in Japan after the bursting of the real-estate bubble in the 1990s, and the moniker lost generation

has latched itself to various successive graduating classes ever since. For 20 years now, the story has been the same: The biggest and most stable companiesthe ones still offering a clear path to reliable middleclass incomeonly recruit fresh out of university and only pick the top students. The young people who arent snapped up, who willingly diverge from the white-collar career course or dont seem to match the corporate ideal because they are socially awkward, different, or just of the wrong gender, often spend decades bouncing from start-up to startup, from one small company job to the next. Those hired as contract workers

November-December 2011

usually have no hope of full employee status in the Japanese corporate world, says Michael Dziesinski, a sociology fellow at the University of Tokyo. The employment issue for Japanese youth is a broken postwar school-to-work system for young adults, and as a result, some lessresilient youth fall through the cracks, says Dziesinski. The result: Nonstandard employmentreferring to part-time, freelance, or just dead-end workhas doubled since the 1980s and today comprises onethird of the Japanese labor force. After World War II, Japan forged a reputation for social cohesiveness, egalitarianism, and strong middleclass job growth. As Japans ties to the United States grew stronger through the 1990s, the Japanese economy has come more and more to resemble that of the United States in its most unenviable aspects. Japans income inequality is higher than that of many other wealthy countries, such as Norway, Sweden, and even India. The 2008 recession only exacerbated this trend, as many thousands of temporary and contract workers lost employment, bringing the poverty rate up to 15%. A few years ago, this disparity inspired the coinage of the term kakusa sakai, which might be interpreted to mean disparate society, or society without evenness. Another new expression to describe economic stratification is kachigumi soshite makegumi: society of winners and losers. The attainable Japanese dream began to disappear 30 years ago, in the eighties. We dont know where the next Japanese dream lies, says Tokyo University demographics expert Yuji Genda. Peace Boat volunteer Issey Tamaku, age 20, is a politics student at Keio University. He lost his aunt and uncle to the tsunami. When he learned that his school had canceled classes because of the earthquake, he, too, Googled volunteer opportunities and found Peace Boat. He went to high school in South Korea and credits this for his perfect English. He says that, compared to Korea, Japan doesnt get out enough. Were too content to stay here. We need better English instruction. These kids are learning English but they cant speak

it. Still, hes optimistic about the future of Japan. I have to be, he says. Kenji Yasuda, a student from Yokahama, age 22, is wonderfully frank about his motivation. He was captivated by the scenes on his television and now he wants to know how existence here compares to his comfortable life back home. He says he needed to contribute something and so he will be shoveling mud for the week. People in Tokyo are getting back to ordinary life, he says. Already, pachinko parlors are full. Theyre losing memory. Koike Shinya, age 20, works as a house painter. He doesnt know what he wants to do in life except, one day, go to Boston. Hes volunteering now because he wanted to play a role in the most significant event to take place in Japan in the last 50 years. We are a country of very nice people, but some of that is only on the surface. When a crisis like this happens, you can see people for what they really are, he says. Another 20-year-old, Takumi Thomas, is a university student in politics and media, with aspirations toward being an announcer. He was motivated by a mixture of curiosity and its separate, murkier, altruistic cousin, a desire to help. Like almost every volunteer here, he began searching online for volunteer opportunities immediately after the disaster. Peace Boat was the first to write back and accept the offer. Tsubabasa Shinoda, age 20, is from Kanagawa Yokohama. Hes a law student and works an unpaid internship in an advertising agency. Like many of the volunteers in the tent city, he says he got on the bus because he was afraid of being indifferent. It seems hes struggling to do the right thing, groping for the proper response to an event far larger than anything hes experienced in his lifetime, an event to which he feels intimately bound. Besides Peace Boat, there are several other nongovernmental organizations operating in the area. A group called AP Bank sent up 100 volunteers for the weekend. The Red Cross was running a hospital. But Peace Boat appeared to be winning the contest to send as many volun-

teers as possible, which enabled them to cover the gaps left open by other, well-funded relief groups. Herein lies the first lesson of the tsunami: Expect a flood of volunteers and respond rapidly to marshal their energy. The natural human response to a terrible news event like the Tohoku tragedy is complex. Groups like the Red Cross work to convert that reaction into a financial contribution as quickly as possible through televised appeals and banner ads. Peace Boat put out a solicitation within weeks of the disaster, when the interest level was still high. It campaigned through its own network, through Facebook, mixi, and even the Tokyo blogger community. The message went viral because it connected with what the broader public actually wanted to do in response to the scene playing out on their televisions: shovel, repair, comfort, change the situation in a visible and tangible wayin a word, act. Clicking a banner ad does not have the same effect and never will. On April 9, no other private organization in the affected area was taking as big a risk, either financially or in terms of safety, as was Peace Boat. Even the Japanese army began the relief process by carefully assessing the situation and writing a manual before distributing food and supplies. Peace Boat did the reverse: It started sending volunteers and then writing their safety manual based on the feedback they received. Peace Boat was also spending far more than it was taking in. In normal years, its an educational tour outfit, ferrying kids around the world for high-priced educational excursions on chartered boats (Peace Boats). After the 1995 Kobe earthquake and the 2004 Indian Ocean tsunami, the organization raised money and collected supplies, but it has never attempted an operation of this size or scope. Financially, the organization may not survive this, its grandest moment. This character of impulsive selflessness reflects the attitudes of the young volunteers who have signed up for this excursion. I found it repeated in the survivors. Patrick Tucker
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populated nation, it will again bring with it death, destruction, and dequiet, respectful humility, she is a spair. But each of these can be lessliving testament to the fact that the ened through the intelligent applicadestitute do not usually earn their tion of technologies already in misery through lack of discipline existence and readily deployable. Think back to the Hagas on the afand poor exercise of choice. Tomorrow, classes at Minato Ele- ternoon of the earthquake. The tsumentary are scheduled to resume. nami warning has just sounded. Like Four of this rooms new residents thousands of others in Ishinomaki, they head out by car only to meet traffic, the inevitable result of too many people seeking to use the same outlet at once. Theyre swept up by a wave and barely survive. According to anecdotal accounts, fatalities on March 11 w e re p a r t i c u l a r l y heavy among people stuck in motor vehicles. Gordon Jones, Sachie Tominaga, at the Minato Elementary relief center, the C EO of G u a rdi a n day before the resumption of classes. Watch, knows that, while a warning bell have arrived. A group of boys, ages 7 does give enough information to to 10 or so, stand by the door beside spur action, it doesnt provide their parents. They are shyly staring enough data to make a real decision. Hes developed a mobile app that alat a bank of cubby holes. Tominaga and her neighbors will lows anyone with a smartphone or have to leave this room to make way video streaming device to get a vifor incoming students. Shes not sure sual read on a disaster playing out in where shell be sent, and she still has their area in real time. The app makes use of the fact that to put her things in order. I have to go, she says. She bows low and people rely on social networks apologizes. We bow low in return evenand perhaps especiallydurand thank her. She leaves to comfort ing disasters, when the speed of her son, pack away her few posses- Twitter makes mainstream news sions, and prepare herself for an- look glacial in comparison. There are other cab ride to a place that is not already more than 200 million cell phones with either photo or movie home. capability. Its a function we use for leisure, shooting video of our pets or Beyond Survival our friends stupid skateboard tricks. Events like the March 11 earth- But, in a disaster, combined with the quake and tsunami in Japan illus- right social network and pointed in trate just how little control we have the right direction, this enormous over the future, despite our actions. global web of cameras takes on conContrary to common hubris, you siderable value. Such an app would cannot plan for the unthinkable. You have allowed the Hagas to pinpoint can only pay attention, listen, and the location of the wave behind learn in order to build stronger, react them and the traffic in front of them smarter, survive better when the un- before they got into their car. Combine that small breakthrough foreseeable occurs. The tsunami is already helping researchers, inventors, with a recent finding from the University of Illinois: Researcher Jonaand designers to do just that. Whenever the next tsunami hits a than Makela used the March 11 tsucontinued from page 19
22 THE FUTURIST November-December 2011

nami to show that huge wave events create color patterns, detectable at high altitude using special lenses. These patterns can forecast the direction and scope of the tsunami wave. The finding could give emergency workers in tsunami-vulnerable areas an extra hour to prepare. Perhaps the most important lesson of the March 11 disaster is that we need to change the way we respond to disaster victims immediately following destructive events. Too often, the initial response of those in government charged with managing the suddenly displaced population is to relocate them many miles away. The short-term need to take citizens out of harms way undermines the long-term goal of restoring their lives and communities. The thousands of displaced Ishinomaki residents needed to be physically close to their neighborhoods, and to one another, in order to rebuild. Now meet David Lopez, a Baltimore architect whos pushing a new approach to emergency housing. His focus: shelter solutions that allow communities to stay together, as close to their original dwellings as possible, after disasters. Its a mission he pursued in Haiti following the 2010 earthquake. Lopez teaches a class on emergency housing at the Maryland Institute College of Art. Last May, part of the course work for his students was to design a transitional housing response to an earthquake. The winning project transformed various bits of debris from fallen structures into a cluster of houses where the old ones once stood, thus solving simultaneously (though not entirely) the twin problems of handling the debris and quickly acquiring cheap materials. At a cost of less than $3,100 per house, the winning scheme would cost less than what the Japanese government was spending to build emergency housing units offsite. This small improvement over the current status quo could make a dramatic difference in the lives of the people of Ishinomaki. Given the choice between abandoning their neighborhood and stayingperhaps uncomfortablyin a broken house with no water or heat, most of the men and women I came across chose

the latter. If there is anything to be learned from the events that played out in Japan after the tsunami, it is that our public response to disaster must accommodate and encourage this vital urge to keep community physically intact. Guardians of the Now I become viscerally aware of this need for connectedness on the day I journey with other Peace Boat volunteers to Ogatsu on the outskirts of Ishinomaki. Ogatsu was once a town: a collection of homes, offices, and stores laid out on a navigable grid; a place where people rode bicycles to the market, children walked to school while playing handheld video games; where old women swept the dust from their front steps. These are the typical characteristics of a Japanese community, but they do not describe this place. Not anymore. Ogatsu, as I encounter it, has become a white Shinto wedding dress webbed across tree branches. It is a house with its interiorcouch, chair, wallpaperexposed like a diorama. Ogatsu is splinters and metal and cotton and silk chaotically meeting and diverging in a manner that is almost beautiful but that cannot serve a single human need. The town of Ogatsu is field upon field strewn with bits and pieces of its inhabitants former lives. The town of Ogatsu is no more. On March 11, the tsunami here was at its mightiest, at more than 100 feet high. It descended on this place and chewed through everything in its path. The volunteers with me are encountering Ogatsu for the first time, and they are silent. The van driver, a tough looking fellow with long hair done up in a ponytail, is trying in vain to hide the fact that he is weeping. We pass an upside-down roof stuck on a sandbar, like an overturned turtle, and a bus parked where city hall once stood. Among the few structures still standing is the three-story hospital. Every window is broken. It looks like a casualty of economic depression, a factory abandoned 50 years ago, not a first-rate medical facility that was housing patients just a
A bus in the village of Ogatsu now serves as the town hall.

month earlier. The remains of once neighboring houses are piled up against its walls. We have come to serve miso soup, boiled vegetables, and rice to the handful of Ogatsu employees who have elected to stay here and clean debris. Many have been sleeping in improvised houses or beneath the tin roof of the local recycling center, which we use as our kitchen. The place is not much more than a truck hangar that had been transformed into a living room. Mismatched bits of office and home furniture stand around coffee tables. Everything is damp with mildew and rain. There were 40 town employees who lived in Ogatsu before the earthquake. I am told that two-thirds have vanished and are presumed dead. We prepare soup for 60, not knowing who else is in the area and may show up. One of the survivors is Hiroshi Yamashita. In the minutes after the earthquake, he went to help evacuate the hospital, but then fled to the roof when the waters rose up through the first, then the second, then the third floors. He stayed there for three days, waiting for the ocean to recede. His only company was the sound of the waves lapping against the sides of the building. Night brought with it a darkness he had never before seen and the certain knowledge that many people in the hospital beneath him had perished. Finally, on the third night, the sound of moving water softened and disappeared. He was able to climb down the next morning, find construction equipment, and set to work cleaning the street. He lost several friends that day, but his familytwo daughters, his wife, and his mothersurvived and are staying with relatives. He has

been living in a windowless cargo truck so he can better assist in the clean-up and management of relief items. With some cajoling, Yamashita admits that the government seemed slow in its response to the disaster, particularly in its handling of food. The Self-Defense Force didnt begin distributing rice and bread in Ishinomaki until the first week of April, nearly three weeks after the tsunami. Yamashita is reluctant to offer a more critical assessment of the Kan administrations response to the event, or the governments focus on the nuclear power plant. In situations like these, he says, the burden of both relief and repair lies first with the town leadership, then the prefecture government, then the national government. Its this self-imposed role of guardian that has kept him in Ogatsu, attached to a town that isnt, cleaning away the remnants of what had been. I ask him what he would like to see this place become in 10 years. This is a softball question that I pitch to a lot of peoplean open invitation to be optimistic, to recreate Ogatsu from whole cloth. He looks to the tin roof above his head. One thing is for certain, he says. I will still be here.
About the Author Patrick Tucker is the deputy editor of THE FUTURIST magazine and director of communications for the World Future Society. He spent five months in Japan researching trends and reporting for THE FUTURIST (Solar Power from the Moon, May-June 2011; My First Meltdown: Lessons from Fukushima, JulyAugust 2011; and Thank You Very Much, Mr. Roboto, September-October 2011). E-mail ptucker@wfs.org.

THE FUTURIST

November-December 2011

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UPDATING THE GLOBAL SCORECARD:

THE 2011 STATE OF THE FUTURE
By Jerome C. Glenn
24 THE FUTURIST November-December 2011

The world could be better off in ten years than it is today, but only if decision makers can work together to meet global challenges, according to The Millennium Project.

ALAIN LACROIX / DREAMSTIME.COM

he global population in general is richer, healthier, better educated, more peaceful, and better connected than ever before, yet half the world is potentially unstable. Food prices are rising, water tables are falling, corruption and organized crime are increasing, debt and economic insecurity is growing, climate change is accelerating, and the gap between the rich and poor continues to widen dangerously. There are potentials for many serious nightmares, but also a range of solutions for each. If current trends in population growth, resource depletion, climate change, terrorism, organized crime, and disease continue and converge over the next 50 100 years, it is easy to imagine catastrophic results and an unstable world. But, if current trends in selforganization via future Internets, transnational cooperation, materials science, alternative energy, cognitive science, interreligious dialogues, synthetic biology, and nanotechnology continue and converge over the next 50100 years, it is easy to imagine a world that works for all. The coming biological revolution may change civilization more profoundly than did the industrial or information revolutions. The world has not come to grips with the implications of writing genetic code to create new life-forms. Yet, within the next two decades, the concept of being dependent on synthetic lifeforms for medicine, food, water, and energy could be quite normal. After 15 years of The Millennium Projects global futures research, it is increasingly clear that the world has the resources to address its challenges. What is not clear is whether we will make good decisions fast enough and on a large enough scale to really address these challenges. Hence, we are in a race between implementing ever-increasing ways to improve the human condition and the seemingly ever-increasing complexity and scale of global problems. So, how is the world doing in this race? Whats the score so far? In order to calculate that, an international Delphi panel selected more than a hundred indicators of progress or regress. Indicators were then chosen that had at least 20 years of reliable
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THE FUTURIST

historical data and later, where possible, were matched with variables used in the International Futures model. The resulting 28 variables were integrated into the State of the Future Index with a 10-year projection. A review of the trends of the 28 variables used in The Millennium Projects State of the Future Index provides a record of humanitys performance in addressing the most important challenges.

Where We Are Losing

Carbon-dioxide emissions. Global surface temperature anomalies. Percentage of people voting in elections. Levels of corruption in the 15 largest countries. Number of people killed or injured in terrorist attacks. Number of refugees per 100,000 total population.

The cUrrenT oUTLook for 2020: The MiLLenniUM ProjecTs scorecArd

Here is a summary of where The Millennium Projects participants see improvements, where they see backsliding, and where the trends may be ambiguous.

AreAs of UncerTAinTy
It is not clear at the moment where these trends are heading: Unemployment rate. Transition to clean energy and renewables. Percentage of global population living in democratic countries. Percentage of land area covered by forest. In comparison with recent years, the global forecast for the next decade looks better than ever. However, the future may not improve as much in the next 10 years as it has over the past 20 years. In many of the areas where improvements are being made (such as reductions in HIV, malnutrition, and developing country debt), they are not being made fast enough. There are also areas of uncertainty that represent serious problems: unemployment, fossil fuel consumption, political freedom, and forest cover. Some problems could have quite serious impacts, such as corruption, climate change, organized crime, and terrorism. Nevertheless, this selection of data indicates that the world 10 years from now, on balance, will be better than today.

Where We Are Winning

The percentage of people with access to clean water. The adult literacy rate. The percentage of people enrolled in secondary school. Poverty measured as percentages of the population in low- and midincome countries living on $1.25 a day (purchasing power parity). Overall global population growth. GDP per capita. Physicians and health-care workers per 1,000 people. Internet users. Infant mortality rates. Life expectancy at birth. Overall percentage of women in parliamentary governments. GDP per unit of energy use. Number of major armed conflicts with more than 1,000 deaths per year. Undernourishment. HIV prevalence among 15- to 49-year-olds. Number of countries that have or are strongly suspected to have plans for nuclear weapons. Total debt service in low- and midincome countries. Research and development expenditures as a percentage of national budgets.

fAcTors To consider in Assessing The fUTUre

cLiMATe chAnge And eArThs resoUrces: Each decade since 1970

has been warmer than the preceding one, and 2010 tied 2005 as the warmest year on record. Atmospheric CO2 is at 394.35 parts per million as of May 2011, the highest in at least 2 million years. According to the UN Food and Agriculture Organizations report

Livestocks Long Shadow, the meat industry contributes 18% of humanrelated greenhouse gases (measured in CO2 equivalent), which is higher than the transportation industry. A large reinsurance company found that 90% of 950 natural disasters in 2010 were weather-related and fit climate change models; these disasters killed 295,000 people and cost approximately $130 billion. To save the ecosystem, nothing less than cutting CO 2 by 80% by 2020, keeping population to no more than 8 billion by 2050, restoring natural ecosystems, and eradicating poverty will be required, argues Earth Policy Institute President Lester Brown in his book Plan B 4.0: Mobilizing to Save Civilization (Norton, 2009) Humanitys material extraction increased eightfold during the twentieth century. We currently consume 30% more renewable natural resources than these systems regenerate. In just 39 years, humanity may add an additional 2.3 billion people to world population. There were 1 billion humans in 1804, 2 billion in 1927, 6 billion in 1999, and 7 billion today. Investment in alternative energy is rapidly accelerating to meet the projected 40%50% increase in demand by 2035. China has become the largest investor in low-carbon energy, with a 2010 budget of $51 billion. Yet, without major technological breakthroughs and large-scale behavioral changes, the majority of the worlds energy in 2050 will still come from fossil fuels. Therefore, large-scale carbon capture and reuse has to become a top priority to reduce climate change. Meanwhile, automakers around the world are in a race to make lower-cost plug-in hybrid and allelectric cars. Engineering companies are exploring how to take CO2 emissions from coal power plants to make carbonates for cement and grow algae for biofuels and fish food. China is exploring telework programs to reduce long commuting, energy, costs, and traffic congestion. Falling water tables worldwide and increasing depletion of sustainably managed water have led to the

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November-December 2011

concept of peak water, similar to peak oil. Since 1990, an additional 1.3 billion people gained access to improved drinking water and 500 million got better sanitation. Yet 884 million people still lack access to clean water today (down from 900 million in 2009) and 2.6 billion people still lack access to safe sanitation. Half of all hospital patients in the developing world suffer from water-related diseases. Food prices are at their highest point in history and are likely to continue increasing over the long term if there are no major innovations in production and changes in consumption. New approaches like saltwater agriculture and pure meat produced from stem cells or tissue replications could help alleviate this. Environmental security is increasingly dominating national and international agendas and shifting defense and geopolitical paradigms, because policy leaders increasingly understand that conflict and environmental degradation exacerbate each other. The traditional nationcentered security focus is expanding to a more global one due to geopolitical shifts, the effects of climate change, environmental and energy security, and growing global interdependencies. The Millennium Project defines environmental security as the viability of an environment to support life. This concept embraces the goals of preventing or repairing military damage to the environment, preventing or responding to environmentally caused conflicts, and protecting the environment due to its inherent moral value. Proceeding along the business-asusual path is a threat to environmental security. People and organizations who got away with wreaking environmental damage in the past are less likely to escape exposure and punishment in the future. sociAL chAnge: Nearly 30% of the population in Muslim-majority countries is between 15 and 29 years old. Many who were tired of older hierarchies and high unemployment, felt left behind, and wanted to join the modern world brought change across North Africa and the Middle East in 2011. This demographic pattern is expected to continue for an-

other generation, with potential for improvement and innovation as well as continued social unrest and migration. The social media that helped facilitate the Arab Spring Awakening is in no small part driving a historic transition from a world comprising many pockets of civilizations barely aware of each others existence to a digitally interconnected world. More data went through the Internet in 2010 than in all the previous years combined, and Amazon.com sold more electronic than paper books for the first time that year as well. Humanity, the built environment, and ubiquitous computing are forming an augmented continuum of consciousness and technology that reflects the full range of human behavior, from individual philanthropy to organized crime. New forms of civilization will emerge from this convergence of minds, information, and technology worldwide. Computing power continues to accelerate. China currently holds the record for the fastest computer with Tianhe-1. Mira, the 10-metaflop supercomputer that IBM claims will be operational in 2012, would be four times faster. Just as the autonomic nervous system runs most biological decision making, computer systems are also increasingly making more (and more significant and complex) day-to-day decisions. Ethical decision making is struggling to keep up with the rate of technological change. Despite the extraordinary achievements of science and technology, future risks from continued acceleration and globalization needs to be better forecasted and assessed. At the same time, new technologies also make it easier for more people to do more good at a faster pace than ever before. Ordinary citizens initiate groups on the Internet, organizing actions worldwide around specific ethical issues. News media, blogs, mobile phone cameras, ethics commissions, and NGOs are increasingly exposing unethical decisions and corrupt practices, creating an embryonic global conscience. PoverTy And WeALTh: Poverty is on a downward trend globally. The
TechnoLogy And The econoMy:

world economy grew 4.9% in 2010 while the population grew 1.2%, yielding world GDP per capita growth of 3.7%. Nearly half a billion people rose out of extreme poverty ($1.25 a day) between 2005 and 2010, but 900 million (13% of the global population) remain in such dire conditions. The number of countries classified as low-income has fallen from 66 to 40, but the gap between rich and poorboth within and among countriescontinues to widen. Brazil, Russia, India, and China produced 108 of the 214 new billionaires in 2011, according to Forbes. China surpassed Japan to become the worlds second-largest economy in 2010. There are more Internet users in China (485 million) than the entire population of the United States (307 million). India is expected to pass China as most populous country in the world by 2030. Together, China and India account for nearly 40% of humanity and are increasingly becoming the driving force for world economic growth. due to falling fertility rates and increasing longevity. The ability to meet financial requirements for the elderly will diminish as the support ratio (workers-to-retirees) will continue to shrink. Policy makers will need to rethink the concept of retirement, and social structures will have to change to avoid intergenerational conflicts. Another byproduct of longer lives is that there could be as many as 150 million people with age-related dementia by 2050. Advances in brain research and applications to improve brain functioning and maintenance could lead to healthy long life (as opposed to an infirmed long life). World health is improving, the incidence of diseases is falling, and people are living longer, yet many past challenges remain and many future threats are becoming more serious. During 2011, there were six potential epidemics. The most dangerous is probably the NDM-1 enzyme that can make a variety of bacteria resistant to most drugs. On the plus side, new HIV infections declined 19% over the past decade; the
November-December 2011 27

heALTh, Medicine, And WeLLBeing: Many populations are aging,

THE FUTURIST

median cost of antiretroviral medicine per person in low-income countries has dropped to $137 per year; and 45% of the estimated 9.7 million people in need of antiretroviral therapy received it by the end of 2010. Yet two new HIV infections occur for every person starting treatment. Infant mortality is on the decline, as more than 30% fewer children under age 5 died in 2010 than in 1990. Total mortality from infectious disease fell from 25% in 1998 to less than 16% in 2010. On the other hand, health-care costs are increasing, and the shortage of health workers is growing, making telemedicine and self-diagnosis via biochip sensors and online expert systems increasingly necessary. confLicT And criMe: There is, of course, a darker side to technological development. Advances in synthetic biology, DNA research, and future desktop molecular and pharmaceutical manufacturing could one day give individuals the ability to make and deploy biological weapons of mass destruction. To counter this, we will need more-sophisticated sensors to detect molecular changes in public spaces, along with advances in human development (ranging from improved education to more widespread mental health care) and social engagement to reduce the number of people who might be inclined to use these technologies for mass murder. Another emerging problem is information warfare and cyberwar. Governments and military contractors are engaged in an intellectual arms race to defend themselves from cyberattacks from other governments and their surrogates. Because societys vital systems now depend on the Internet, cyberweapons to bring it down can be thought of as weapons of mass destruction. Information warfares manipulation of the media can lead to increasing mistrust. Meanwhile, traditional military wars have decreased over the past two decades, cross-cultural dialogues are flourishing, and intrastate conflicts are increasingly being settled by international interventions. As of this writing, there are 10 major armed conflicts with at least 1,000 deaths per year, down from 14
28 THE FUTURIST

in 2010: Afghanistan, Iraq, Somalia, Yemen, northwestern Pakistan, Naxalites in India, Mexican cartels, Sudan, Libya, and one classified as international extremism. The United States and Russia continue to reduce their nuclear stockpiles, but China, India, and Pakistan are increasing them. According to the Federation of American Scientists, by February 2011 there were 22,000 nuclear warheads in the world, 2,000 of which are ready for use by the United States and Russia. And while the number and area of nuclear-free zones are increasing, the number of unstable states is increasing (from 28 to 37 between 2006 and 2011). Although the world is waking up to the enormity of the threat of transnational organized crime, the problem continues to grow, and leaders have yet to adopt a global strategy to address this threat. World illicit trade is estimated at $1.6 trillion for 2011 (up $500 billion from 2010), with counterfeiting and intellectual property piracy accounting for $300 billion to $1 trillion, the global drug trade at $404 billion, trade in environmental goods at $63 billion, human trafficking and prostitution at $220 billion, smuggling at $94 billion, weapons trade at $12 billion, and cybercrime costing billions annually in lost revenue. These figures do not include extortion or organized crimes part of the $1 trillion in bribes that the World Bank estimates are paid annually, or its part of the estimated $1.56.5 trillion in laundered money. Hence, the total illicit income could be $23 trillionabout twice as big as all the military budgets in the world.

porting global policies that are implemented at national and local levels. The global financial crisis and the efforts to resolve it have clearly demonstrated the need for global systems of analysis, policy formation, and policy implementation. Nationstate decision making worked well during slower and less interdependent times. However, the future is expected to be far more interdependent than today, with even less leeway between problem recognition and solution. Hence, it will require improved global governance. Economic growth and technological innovation have led to better health and living conditions than ever before for more than half the people in the world, but unless our financial, economic, environmental, and social behaviors are improved along with our industrial technologies, the long-term future is in jeopardy. Governments should create systems of resilience and collective intelligence and should use national State of the Future Indexes for their budget and policy processes. Potential decision makers should have a keen grasp of foresight methods. They should be hardheaded idealists who can look into the worst and best of humanity to create and implement strategies of success. The world can be a far better placebut only if individuals, groups, nations, and institutions make the right decisions. We need a multifaceted, compellingly positive view of the future toward which humanity can work.

AddRESSing HUmAniTyS CHAllEngES

The global challenges facing humanity are transnational in nature, demanding transinstitutional solutions. No government, international organization, or other form of institution acting alone can solve these problems. The world may have to move from governance by a mosaic of sometimes conflicting national government policies to governance by coordinated and mutually sup-

About the Author Jerome C. Glenn is the executive director of The Millennium Project and the primary author of the organizations annual State of the Future reports over the past AARON M. COHEN 15 years. This article draws from the most recent report, which may be ordered from The Millennium Project at www. millennium-project.org. Readers are also invited to share their own conclusions about these trends, as well as read and comment on the short online summaries of the 15 Global Challenges.

November-December 2011

OUTLOOK 2012
Recent Forecasts from World Future Society for the Decade Ahead

INTRODUCTION
The U.S. space shuttle program may have ended in 2011, but space travel, exploration, and commercialization will continue well into the future, thanks to private initiatives. Growing environmental threats such as the emergence of new dust bowls to rival those of the 1930s will spawn the drive to make this planet more livable; look for advances in fuel cells to enable us to live deep under the sea, for instance. These are a few of the forecasts found in THE FUTURIST magazine in the past year, offering glimpses of possibilities and suggestions for solutions. The forecasts collected in the World Future Societys annual Outlook reports are not intended to predict the future, but rather to provoke thought on how we may begin to shape our own tomorrows today. The opinions and ideas expressed are those of their authors or sources cited and do not necessarily represent the views of the World Future Society. For more information, please refer to the original articles cited. Back issues of THE FUTURIST may be purchased using the coupon in this report or online at www.wfs.org. Continue the dialogue! Your feedback is welcome. Please e-mail your comments to letters@wfs.org. THE EDITORS

INSIDE OUTLOOK
Business and Economics .............. 2 Computers and Automation ........... 2 Energy ........................................... 3 Environment and Resources ......... 4 Habitats ......................................... 5 Health and Medicine ...................... 5 Information Society ........................ 6 Lifestyles and Values ..................... 7 Science and Technology................ 8 Work and Careers ......................... 9 World Affairs .................................. 9

2011 World Future Society 7910 Woodmont Avenue, Suite 450, Bethesda, MD 20814, U.S.A. All rights reserved. Printed in U.S.A.

OUTLOOK 2012
BUSINESS AND ECONOMICS
l New metrics will supplement GDP and other economic measures to provide better indicators of quality of life. According to a study by Ethical Markets Media and GlobeScan, many people believe that such economic indicators are limited gauges of a nations total economic activity, much less the overall standard of living. Critics advocate for a new metric that accounts for environmental and public-health factors, social welfare, infrastructure, and other quality of life factors. The United Nations Human Development Index is perhaps the best-known and most widely cited alternative. World Trends & Forecasts, May-June 2011, pp. 11-12 l The U.S. richpoor gap is another disaster waiting to happenprobably around 2020. If the economic situation looks bad now, just wait until the end of the decade. Present-day concentration of wealth in the hands of too few Americans, and the related problem of out-of-control consumer debt, will lead to economic stagnation and political upheaval with impacts felt across the world. Robert B. Reich, author of Aftershock, reviewed by Patrick Tucker, Mar-Apr 2011, p. 52 l Chinas economy will stop growing and start shrinking later this century. So forecasts economist Daniel Altman, who notes that China is an economic powerhouse now, but structural weaknesses threaten to cause major problems in the long term. Meanwhile, prosperity will resume in the United States and a few other nations that are now lagging. Books in Brief [review of Outrageous Fortunes by Daniel Altman], Jan-Feb 2011, p. 48 l Environmental sustainability will receive growing attention from economists. According to Ethical Markets Medias Green Transition Scoreboard, which tracks global private investments in sustainable businesses, the green economy continues to grow each year. The Scoreboard projects that there could soon be a cumulative $1 trillion annual investment in green businesses. World Trends & Forecasts, May-June 2011, p. 12 l The United States could transition to a cashless society. Cash is on the way out in the United States, even if policy makers do not actively work to facilitate this transition. However, leaving everything to chance may result in trillions of wasted dollars. Possible measures that could help U.S. DRUG ENFORCEMENT AGENCY nudge cash out of circulation include imposing a federal tax surcharge on ATM withdrawals and transforming cash into an electronic currency. David R. Warwick, The Case Against Cash, JulyAug 2011, p. 47 l Commercial space tourism will grow significantly during the coming decade. The Futron/Zogby firm estimates that, by 2021, there will be 13,000 suborbital passengers annually, resulting in $650 million in revenue. Many companies are currently working to make commercial space flight a viable industry, Melchor Antuano, director of the FAA Civil Aerospace Medical Institute, told attendees of WorldFuture 2010. Richard Yonck, Challenges and Opportunities in Space Medicine, Nov-Dec 2010, p. 50
BOB ELBERT / ISU NEWS SERVICE

l The fast fashion fad may fade. Two competing values drive trends in fashion: the desire for clothes that are fashion-forward and inexpensive, and the desire for clothes that are higher quality and dont quickly go out of style. The future may favor slow fashion as consumers look beyond price tags for merchandise that is well made, long lasting, and free of sweatshop labor. World Trends & Forecasts, Sep-Oct 2011, p. 12

COMPUTERS AND AUTOMATION

l Computers will manage our money for us. Electronically enhanced market management could ward off a lot of would-be recessions and market crashes. Economists might use increasingly sophisticated computer simulation models to identify fault lines and predict trouble before it starts. Even better, computers could perform automated trading for human investors, and in so doing mitigate market risk and unnecessary trades. Rutger van Santen, Djan Khoe, and Bram Vermeer, authors of 2030, reviewed by Rick Docksai, Mar-Apr 2011, p. 56 l The Internet will automatically search itself so you dont have to. The information you provide Google when you search for something is teaching the search engine more about you and your interests. One day, Google will become so savvy about you that you wont have to search at all: Your smartphone will pick

OUTLOOK 2012

up information from your environment, anticipate what youll want to know, and deliver it automatically. At least, that is the hope of Google developers. Privacy advocates such as Eli Pariser, author of The Filter Bubble, warn of abuses by companies that could profit from such private information. Eli Pariser, The Troubling Future of Internet Search, World Trends & Forecasts, SepOct 2011, p. 6 l A computer program that can measure callers stress levels over the phone could help crisis centers respond more effectively during emergencies. Rapid talking, variations in pitch, and changes in breathing rates are among the vocal cues that enable the program to gauge urgency and alert responders who may already be overwhelmed with calls during a major crisis. The system may also prove beneficial in military situations. Tomorrow in Brief, July-Aug 2011, p. 2 l Robots may learn human emotions by interacting with people. Researcher Lola Caamero of the University of Herfordshire, England, says that the more interaction with (and feedback from) a human caregiver that a robot has, the stronger the bond becomes and the more emotional expressions it learns. Tomorrow in Brief, Nov-Dec 2010, p. 2
UNIVERSITY OF HERTFORDSHIRE, FEELIX GROWING, WWW.FEELIX-GROWING.ORG

l Artificially intelligent entities will evolve faster and farther than humans. While natural human evolution has slowed, technological evolution is accelerating. Humans may increasingly adapt themselves with technological enhancements in order to keep up the pace. Steven M. Shaker, The Coming Robot Evolution Race, Sep-Oct 2011, p. 20 l Humans will eventually lose the race with robots. Even with every technological enhancement available to them, future human beings will not be able to keep up with the evolutionary pace of robotic humanoids with artificial intelligence. The reason: Robots will be unimpeded by insurmountable biological limitations. The best we can do is to learn from and make friends with our robotic competitors. Steven M. Shaker, The Coming Robot Evolution Race, Sep-Oct 2011, p. 23

ENERGY
l A diverse portfolio of energy technologies will replace our reliance on fossil fuels. Scientists are exploring not just RANDY MONTOYA / SANDIA NATIONAL LABORATORIES wind and solar energies, but also such esoteric technologies as artificial photosynthesis, traveling wave reactors, and mini black holes. David J. LePoire, Exploring New Energy Alternatives, Sep-Oct 2011, pp. 34-38 l Lunar-based solar power production may be the best way to meet future energy demands. Solar power can be more dependably and inexpensively gathered on the Moon than on Earth. This clean energy source is capable of delivering the 20 trillion watts of power a year that the Earths 10 billion people will require by mid-century. A lunar solar power system such as the LUNA RING (an alternative energy plan from the Japanese company Shimizu) would be the largest public infrastructure project in human history, but it would pay
SHIMIZU

l Soccer-trained robots will gain enough intelligence and mobility to conduct rescue missions. Engineers are trying to tune robots intelligence and motor skills to the point where ALDEBARAN ROBOTICS a team of humanoid droids could play a whole soccer game as a team effectively enough to beat even the best human contenders. The endeavor isnt just fun and games. It holds practical applications, too: Robots this nimble will be optimally suited for urban search-andrescue operations and for working as household helpers. World Trends & Forecasts, JanFeb 2011, p. 9

OUTLOOK 2012

OUTLOOK 2012
for itself after only 15 years. David R. Criswell, Why We Need the Moon for Solar Power on Earth, May-June 2011, p. 37; Patrick Tucker, Solar Power from the Moon, May-June 2011, p. 34 l Ammonia may be worth its weight in oil. Hydrogen is too light to be a practical fuel source in its own right, but it works great if combined with nitrogen to form ammonia. If we build enough renewable-energy generation and distribution infrastructure, ammonia might become the worlds first fuel of choice for household and transportation use. Carl E. Schoder, A Convenient Truth About Clean Energy, Jan-Feb 2011, p. 25
JACK ROBERTSON / NORTHWEST HYDROGEN ALLIANCE NASA IMAGE COURTESY OF JEFF SCHMALTZ, MODIS RAPID RESPONSE TEAM, NASA-GODDARD SPACE FLIGHT CENTER

l Dig very deep, and you will find enough geothermal energy to power the world. Geothermal energy plants today generate fairly limited energy, but that may be because they only channel heat from around 200 meters underground. The earth is much hotter further down, according to several Norwegian companies and ExxonMobil, who are all planning drilling installations that will tap 5,500 meters to 10,000 meters or more underground. Norwegian-based SINTEF says that just a fraction of the heat energy encased at those depths would suffice to power the entire world. World Trends & Forecasts, Jan-Feb 2011, p. 8

l The dust bowls of the twenty-first century will dwarf those seen in the twentieth. Two giant dust bowls are currently formingone in Asia and one in Africa. These clear indicators of soil erosion and desertification are caused, in varying degrees, by overgrazing, overplowing, and deforestation. Desertification currently affects 25% of the planets land area, threatening the livelihoods of more than 1 billion people in approximately 100 countries. Lester R. Brown, Eroding Futures: Why Healthy Soil Matters to Civilization and Dust Bowl Redux, July-Aug 2011, pp. 23-30 l We will use our water more wiselyor else. Water shortages are a problem now and will get worse in years ahead unless we learn to make more efficient use of existing water supplies. Among other things, we should grow more drought-resistant crops, improve our irrigation methods, and expand neighborhood and household use of water-purification and desalination systems. Rutger van Santen, Djan Khoe, and Bram Vermeer, authors of 2030, reviewed by Rick Docksai, Mar-Apr 2011, p. 55 l The United Nations estimates that 2.8 billion people will live in water-stressed environments by 2025. According to the Japanese government, safe water reclamation and recycling will be a $1 trillion market by 2025. They consider it a key export area for the future. World Trends & Forecasts, July-Aug 2011, p. 12 l Nanotech-driven water purification filters could provide fresh potable water to those in waterstressed areas. Japanese manufacturer Nitto Denkos desalination filter desalinates and purifies water more effectively than any other water filter in existence, but at the moment, the process is too energy-intensive and cost-prohibitive for most developing countries. It uses a reverse-osmosis nano-membrane system. A less energyintensive process being developed at Stanford University involves a silver nanowire filtration system. World Trends & Forecasts, July-Aug 2011, pp. 11-12

ENVIRONMENT AND RESOURCES

l Urbanization will increase global warming. As the National Center for Atmospheric Research projects, the influx of rural populations into cities, particularly in developing countries, could further raise greenhouse-gas emissions by another 25% by mid-century, irrespective of how high total population climbs. On the other hand, aging populations leaving the workforce in industrialized countries may help to reduce emissions and, hence, slow down climate change. World Trends & Forecasts, Mar-Apr 2011, p. 12 l Robotic earthworms will gobble up our garbage. Much of what we throw away still has value. Metals, petroleum, and other components could get additional use if we extracted them, and robotic earthworms could do that for us. Human earthworm drivers will direct them to mine landfills, extract anything of value, and digest the remaining heaps into quality topsoil. Thomas Frey, More Jobs for Tomorrow, Jan-Feb 2011, p. 36

OUTLOOK 2012

HABITATS
l Advances in fuel cells will enable deep-sea habitation. These fuel cells, which will produce electricity directly, with no toxic fumes, are currently being developed for automobiles. They will eventually allow for the exploration and colonization of the undersea world via extended submarine journeys. This could lead to human colonization of the continental shelves and the shallow oceans as well as the development of extensive deep-sea business sectors. James H. Irvine and Sandra Schwarzbach, The Top 20 (Plus 5) Technologies for the World Ahead, May-June 2011, p. 18
HDW

public spaces themselves. World Trends & Forecasts, Nov-Dec 2010, p. 9

HEALTH AND MEDICINE

l More than half of all baby boomers will live healthy lives beyond 100. So forecasts antiaging physician Ron Klatz. Research suggests that it may be possible to prevent the shortening of telomeres or possibly rejuvenate them. (A telomere is a region of the chromosome that protects it from deterioration.) If successful, this technique might increase life spans. Verne Wheelwright, Strategies for Living a Very Long Life, Nov-Dec 2010, p. 13 l Robotic surgical machines will build new organ tissue ENVISIONTEC right in hospital wards. Several research centers are developing computerized instruments that will build living tissue layer by layer and implant it directly into human patients. The process, called bioprinting, could use the patients own cells as a catalyst and thereby not only help alleviate demands for new organ donations, but also negate the resistance of many patients bodies to transplanted organs. Vladimir Mironov, The Future of Medicine: Are Custom-Printed Organs on the Horizon? Jan-Feb 2011, p. 21 l More people than ever will need medical treatment for hearing loss. Society is noisier than ever, and ears everywhere are at risk of damage, warns author and journalist George Prochnik. In his latest book, The Pursuit of Silence, JONATHAN ROSS / DREAMSTIME.COM he notes that the ubiquity of background noise traffic, portable music players, sound systems blaring music in restaurants and shopping malls is contributing not only to damaged hearing, but also to memory loss, reading skills deficiencies, anxiety, insomnia, increased blood pressure, and cardiovascular disorders. Prochnik encourages listeners to adhere to the 60-60 rule: Turn the music down to 60% of the full volume or less, and listen for no more than 60 minutes a day. World Trends & Forecasts, Nov-Dec 2010, p. 7

l Livable, economically viable manufacturing sites could be built on the Moon. It is feasible to create them within a decade. These sites, or colonies, could process materials on the Moon to create new products. For example, satellites could be fabricated and lowered to desired Earth orbits. This process would cost much less than building satellites on Earth and then rocketing them back up into space. Such sites could turn a profit within 2030 years and offer huge long-term economic returns. Joseph N. Pelton, Finding Eden on the Moon, May-June 2011, pp. 40-42 l Future buildings may be more responsive to weather fluctuations. Protocell cladding that utilizes bioluminescent bacteria or other materials would be applied on building facades to collect water and sunlight, helping to cool the interiors and produce biofuels. The protocells are made from oil droplets in water, which allow soluble chemicals to be exchanged between the drops and their surroundings. Tomorrow in Brief, MayJune 2011, p. 2 l Cities will use geographic information systems to collect real-time data from citizens to improve services. One such program already in use in the United Kingdom is Voice Your View. The program allows pedestrians to record their opinions about their surroundings into a database via their mobile phones or strategically situated kiosks. The data is then shared with both city planners and the public via Web sites and at the

OUTLOOK 2012

OUTLOOK 2012
l A future Internet of bodies will enable doctors to monitor patients remotely. As sensors and transmitters shrink in size and are embedded in our bodies, public health officials will be able to collect information and predict problems, so frail elderly and disabled individuals will be able to live more independently. Tomorrow in Brief, Sep-Oct 2011, p. 2 l Its a boom market for medical tourism. As healthcare costs continue to rise in the developed nations, many of their citizens are seeking cheaper care in developing countries hospitals. By 2017, 23 million Americans could be spending a combined total of $79 billion annually for care overseas. Developed nations health-care leaders worry, however: The trend could cost them heavily in revenue and make it harder for them to recruit new doctors. Prema Nakra, Could Medical Tourism Aid Health-Care Delivery? Mar-Apr 2011, p. 23 l Emotion sensors in our surroundings may help reduce our stress. Built-in stress-sensing electronics and electromagnets in things we handle daily, such as pens and steering wheels, would provide a counterforce to fidgety movements and help nervous people to calm down. Tomorrow in Brief, May-June 2011, p. 2
MIGUEL BRUNS ALONSO

l Music therapy may play a key part in low-cost interventions. Studies show that music may change peoples cellular environment, boosting immunity and suppressing the expression of genes that are associated with heart disease and other conditions. World Trends & Forecasts, Sep-Oct 2011, p. 13

COURTESY OF LISA LYNNE

INFORMATION SOCIETY
l The next generation of dating sites will enable people to go on virtual dates in cyberspace. Likewise, breakups will happen more often by electronic communications than by in-person discussions. Arnold Brown, Relationships, Community, and Identity in the New Virtual Society, Mar-Apr 2011, p. 30
LINDEN LAB

l Nanotechnology and biomimicry offer hope for restoring sight. Flower-shaped electrodes topped with photodiodes to collect light may one day be implanted in blind patients eyes to restore their sight. The nanoflowers mimic UNIVERSITY OF OREGON the geometry of neurons, making them a better medium than traditional computer chips for carrying photodiodes and transmitting the collected light signals to the brain. World Trends & Forecasts, Sep-Oct 2011, p. 18 l Epilepsy sufferers could obtain relief via a computer. People with epilepsy will wear compact monitors that will continuously read their brain waves to spot signs of oncoming seizures. When it detects a seizure, the monitor will interface with the patients brain to avert it. Rutger van Santen, Djan Khoe, and Bram Vermeer, authors of 2030, reviewed by Rick Docksai, Mar-Apr 2011, p. 55

l The end of identity as we know it: It will be easier than ever to create a new identity or identities for ourselves. All we will have to do is create new avatars in virtual reality. Those avatars will act on our behalf in real life to conduct such high-level tasks as performing intensive research, posting blog entries and Facebook updates, and managing businesses. The lines between ourselves and our virtual other selves will blur, to the point where most of us will, in essence, have multiple personalities. Arnold Brown, Relationships, Community, and Identity in the New Virtual Society, Mar-Apr 2011, p. 34 l Learning will become more social and gamebased, and online social gaming may soon replace textbooks in schools. The idea that students learn

OUTLOOK 2012

 ADAM FILIPOWICZ / ISTOCKPHOTO

l Accelerating change may accelerate resistance to change. The uncertainties and discomfort that accompany rapid changes (such as in new technologies and social structures) often provoke individuals to retreat into rigid belief systems and even aggressive, dysfunctional behavior. People may become more apathetic about the future at a time when they need to be more aware and engaged, warn the authors of The TechnoHuman Condition. Braden R. Allenby and Daniel Sarewitz, The Accelerating Techno-Human Future, SepOct 2011, p. 32 l New data on the neuroscience of human attraction and bonding will change the way people partner and fall in love. The feeling of romantic love is associated with the brains dopamine system for wanting. One company has begun to bottle a perfume that contains oxytocin, the natural brain chemical that, when sniffed, triggers feelings of trust and attachment. Helen Fisher, The New Monogamy, Forward to the Past, Nov-Dec 2010, p. 28 l Human relationships wont die, but they will change shape. As more people conduct more social interaction in virtual space, their relations to each other in physical space will change profoundly. Nuclear families will morph into other arrangements. Communities could see more construction of single-person housing units due to more homeowners having virtual partners instead of live, in-person partners. Virtual marriages might become normal, and the spouses will claim real benefits and legal ties. Arnold Brown, Relationships, Community, and Identity in the New Virtual Society, MarApr 2011, p. 31
PEGGY GREB / USDAAGRICULTURAL RESEARCH SERVICE

more when they are engagedas they are when playing gamesis helping educators embrace new technologies in the classroom. In addition to encouraging collaborations, games also allow students to learn from their mistakes through trial and error. World Trends & Forecasts, Sep-Oct 2011, p. 16 l Future libraries will be valued more for services than for book collections. Libraries will become more participatory, and librarians will serve as information facilitators. As learning and knowledge creation become more collaborative and dynamic, library spaces will be used more for community services and less as a place to store books. Readers will share recommendations and feedback, enhancing the knowledge contained in texts. Books in Brief [review of The Atlas of New Librarianship by R. David Lankes], Sep-Oct 2011, p. 52 l Transitioning to a mostly cashless society could reduce crime. Specifically, it would go a long way toward eliminating illegal underground economies and reducing criminal activity. Based on 2009 FBI statistics, eliminating cash robberies would save the United States around $144 billion per year. In addition, identity theft and wire fraud would likely decline, since fraudulently wired funds are most often redeemed in cash in order to break audit trails. David R. Warwick, The Case Against Cash, July-Aug 2011, pp. 46-47

LIFESTYLES AND VALUES

l We will increasingly treat free time as a general social asset. This free time, or cognitive surplus of creativity, insight, and knowledge, could be harnessed for large, communally created projects, thanks to the spread of information technology. Weve gone from a world with two models of mediapublic broadcasts by professionals and private conversations between pairs of peopleto a world where public and private media blend together and where voluntary public participation has moved from nonexistent to fundamental. Clay Shirky, Tapping the Cognitive Surplus, Nov-Dec 2010, p. 21 l Look for a rise in lessmeatarianism as the public grows increasingly aware of the beef industrys impacts on the climate. Less meat and dairy in our diets could reduce agricultural greenhouse-gas emissions by as much as 80% by 2055, according to the Potsdam Institute for Climate Impact Research. World Trends & Forecasts, Nov-Dec 2010, p. 9 l The future is full of bicycles. As the world keeps urbanizing, peoples health will increasingly suffer from environmental pollution and from sedentary lifestyles

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OUTLOOK 2012
C. G. WAGNER / WFS

to access information from almost any location at speeds approaching those of wired networks. Simultaneously, embedded networked processors and smart dustsensor networks made up of billions, even trillions, of nodeswill be everywhere, providing real-time data streams about everything, all the time. Richard Yonck, Treading in the Sea of Data, July-Aug 2011, p. 33 l Well ward away mosquitoes safely by adopting the smell of their predators. A multidisciplinary team of researchers JAMES GATHANY / COURTESY OF CDC PUBLIC HEALTH IMAGE LIBRARY at the University of Haifa in Israel have identified key compounds released by mosquitoes predators. Synthesizing these natural chemicals and releasing them in breeding areas could offer an inexpensive, nontoxic alternative to pesticides. Tomorrow in Brief, Nov-Dec 2010, p. 2 l We will design more devices to gradually degrade back into the parts stream. In his book Shaping Things, Bruce Sterling proposed that, with the right regulatory framework and technology, it might be possible to start readdressing design decisions so that products like cell phones can decompose back into components that can be reused in next-generation devices. Cory Doctorow, quoted in Cory Doctorow Meets the Public, Nov-Dec 2010, p. 22
MULTITOUCH LTD.

that do not allow for enough physical activity. Meanwhile, resource depletion will accelerate. Local transportation systems that encourage biking and walking could be a powerful antidote to these harmful trends, however. There are encouraging signs of more bike use already, including the creation of bike trails, rising popularity of bike tours, and more doctors encouraging elderly patients to bike more often. Kenneth Harris, Bike to the Future, Mar-Apr 2011, pp. 25-28 l Gaming will help improve our ability to make decisions. Researchers observe that overconfidence can lead to poor decision making. Now, a Web-based game called World of Uncertainty gauges how confident people are when making decisions, so they can become better aware of their own biases, according to David Newman of Queens University Belfast, one of the game creators. World Trends & Forecasts, July-Aug 2011, pp. 10-11 l Future human societies may be divided between augmented and nonaugmented breeds. Those who can afford technological enhancements, including changes to their DNA, may become so significantly altered that they will no longer be able to breed with nonenhanced humans. Steven M. Shaker, The Coming Robot Evolution Race, Sep-Oct 2011, p. 22

SCIENCE AND TECHNOLOGY

l Machine vision will become available in the next 5 to 15 years and grow more sophisticated over time. Its range will ultimately exceed that of the human eye. This technology will greatly enhance robotic systems capabilities. James H. Irvine and Sandra Schwarzbach, The Top 20 (Plus 5) Technologies for the World Ahead, May-June 2011, pp. 17-18 l By 2020, the worlds digital output may reach 35 zettabytes (more than a trillion billion bytes). Thats enough DVDs to reach halfway to Mars. In the near future, high-speed wireless technologies will enable us

l Large digital touch-screen displays will take microscopy to the next level. Forty-six-inch or larger multitouch screens will make the act of looking at a sample through a microscope similar to the experience of using Google Maps. Tomorrow in Brief, July-August 2011, p. 2 l A space elevator could lift people (and materials) from Earths surface into orbit. Such an elevator

OUTLOOK 2012

would prove especially useful if a lunar or space colony is built. Once in orbit, gravitational pull is 560 times less. People could exit the elevator and fly to the Moon, Mars, or other destinations via very-low-thrust, highefficiency propulsion systems. Joseph N. Pelton, Finding Eden on the Moon, May-June 2011, pp. 40-42 l No water? No power? No problem. Cheap electricity and clean water may soon be possible for remote villages, military operations, and other places without access to these vital resources. A device using a new aluminum alloy developed by Purdue University researchers can split salty or polluted water into hydrogen and oxygen. The hydrogen feeds a portable fuel cell to supply electricity, and the steam byproduct is recaptured as pure water. Tomorrow in Brief, Sep-Oct 2011, p. 2

WORLD AFFAIRS
l Networks will increasingly become the key to positive political change. The ability to elect a lawmaker or lobby for a cause is built around our capacity to network with one another online, according to science-fiction author Cory Doctorow. This is why the issue of Internet access, and how it is controlled or restricted, is the most important free speech issue of our time. Cory Doctorow, quoted in Cory Doctorow Meets the Public, Nov-Dec 2010, p. 24 l Climate change threatens to displace as many as 70 million Bangladeshis. Much of Bangladesh is at or near sea level, so if the Intergovernmental Panel on Climate Changes forecast of a seven-meter sea-level rise this century comes true, possibly 17% of the country could be submerged. That would render 60 million to 70 million Bangladeshis homeless and destroy the livelihoods of countless more. Bangladesh is investing heavily in flood and storm preparations now, but Indias diversion of major river ways between the two countries could still spell major trouble. World Trends & Forecasts, Jan-Feb 2011, p. 9 l The Arctic regions will be hotspots for industrial and demographic growth. Iceland, Canada, Russia, and other far-north locales could see more population growth and commercial activity than even Brazil or China. A number of factors are behind this: Surging populations of job seekers in the developing world; falling populations in the northern countries; growing global demand for oil and other resources; and melting of Arctic permafrost, which would likely hasten human immigration into, and commerce throughout, the region. Laurence C. Smith, author of The World in 2050, reviewed by Rick Docksai, Jan-Feb 2011, p. 47 l Watch out, St. Louis! The most-endangered place in America is not on the Gulf Coast or California. St. Louis, Missouri, faces a wide variety of potential disasters, according to Forecasting Internationals Owen Davies. As the town resides on the New Madrid fault and the Mississippi River, both earthquakes and floods loom large in St. Louiss future. Other threats include massive environmental pollution and the highest crime rate in the United States. Futurists and Their Ideas, Sep-Oct 2011, p. 44 l Look for surprising strategic alliances across the globe. Germany and Russia will forge stronger economic ties, while Turkey and the Arab states eye Iran more closely as a competitor. Europes internal economic struggles will contribute to the continents fading as a global power, while Brazil will exert formidable economic and military influence in Africa. Books in Brief [review of The Next Decade by George Friedman], Sep-Oct 2011, p. 54

WORK AND CAREERS

l Journalism may soon be taken over by nonjournalists. Professionals from just about any fieldlaw, neurology, astrophysics, investing, etc. could be valued news writers if they complete some cross-training in journalism. As traditional news reporting jobs disappear, these cross-training professionals will fill in the gaps and produce news and commentary on their respective fields of work. Readers will flock to them because the writers not only know how to write, but also know their subjects inside and out. Cynthia G. Wagner, Emerging Careers and How to Create Them, JanFeb 2011, p. 32 l People could become professional data collectors. Terabyterspeople who produce a terabyte or more of digital data a daywould be paid generous sums to don high-tech data-collection gear and explore neighborhoods, shopping districts, and city centers. Their sensors would record and process all visual and sensory data about their surroundings, for which companies like Google and Microsoft may pay lucrative sums to develop data streams for marketing purposes. Thomas Frey, The Coming of the Terabyters: Lifelogging for a Living, Jan-Feb 2011, p. 35 l With more work done by freelancers, organizations will need full-time professionals to supervise them. Employers large and small will trim overhead to the bare minimum by keeping small cores of staff for only the most essential operations. Meanwhile, most of the nonessential work will be outsourced to freelance help. As projects come up, organizations will contact professional talent aggregators, who keep databases of registered work seekers whom they can call up whenever needed. Jim Ware, Careers for a More Personal Corporation, Jan-Feb 2011, p. 37

OUTLOOK 2012

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Reconnecting to Nature in the Age of Technology

By Richard Louv
A best-selling author argues that our relationship with our natural environment is in jeopardy, imperiling our future well-being. But the growing trend of social networking may in fact inspire new tools to help us restore nature to our lives.
PHOTODISC

From The Nature Principle, 2011 by Richard Louv. Reprinted by permission of Algonquin Books of Chapel Hill. All rights reserved.

THE FUTURIST

November-December 2011

41

AARON M. COHEN

very day, our relationship with nature, or the lack of it, influences our lives. This has always been true. But in the twenty-first century, our survivalor thrival will require a transformative framework for that relationship, a reunion of humans with the rest of nature. In 2005, in Last Child in the Woods, I introduced the term nature-deficit disorder, not as a medical diagnosis, but as a way to describe the growing gap between children and nature. After the books publication, I heard many adults speak with heartfelt emotion, even anger, about this separation, but also about their own sense of loss. In my most recent book, The Nature Principle, I describe a future shaped by an amalgam of converging theories and trends as well as a reconciliation with old truths. This amalgam, the Nature Principle, holds that a reconnection to the natural world is fundamental to human health, well-being, spirit, and survival. Primarily a statement of philosophy, the Nature Principle is supported by a growing body of theoretical, anecdotal, and empirical research that describes the restorative power of natureits impact on our senses and intelligence; on the physical, psychological, and spiritual health; and on the bonds of family, friendship, and the multispecies community. Illuminated by ideas and stories from good people I have met, the book asks: What would our lives be like if our days and nights were as immersed in nature as they are in technology? How can each of us help create that life-enhancing world, not only in a hypothetical future, but right now, for our families and for ourselves?
42 THE FUTURIST

Our sense of urgency grows. In 2008, for the first time in history, more than half the worlds population lived in towns and cities. The traditional ways that humans have experienced nature are vanishing, along with biodiversity. At the same time, our cultures faith in technological immersion seems to have no limits, and we drift ever deeper into a sea of circuitry. We consume breathtaking media accounts of the creation of synthetic life, combining bacteria with human DNA; of microscopic machines designed to enter our bodies to fight biological invaders or to move deadly clouds across the battlefields of war; of computer-augmented reality; of futuristic houses in which we are surrounded by simulated reality transmitted from every wall. Inventors and futurists like Ray Kurzweil describe a coming transhuman or posthuman era in which people are optimally enhanced by technology. NASAs Steven Dick describes a postbiological universe where the majority of intelligent life has evolved beyond flesh and blood intelligence. I am not arguing against these concepts or their proponentsat least not the ones who are devoted to the ethical use of technology to expand human capacities. But I do suggest that were getting ahead of ourselves. We have yet to fully realize, or even adequately study, the enhancement of human capacities through the power of nature. In a report praising higher-tech classrooms, one educator quotes Abraham Lincoln: The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with difficulties, and we must rise with the occasion. As our case is new, so

Richard Louv

we must think anew and act anew. That we should; but in the twentyfirst century, ironically, an outsized faith in technologya turning away from naturemay well be the outdated dogma of our time. In contrast, the Nature Principle suggests that, in an age of rapid environmental, economic, and social transformation, the future will belong to the nature-smartthose individuals, families, businesses, and political leaders who develop a deeper understanding of nature, and who balance the virtual with the real. In fact, because of the environmental challenges we face today, we may bewe had better beentering the most creative period in human history. This is a time defined by a goal to extend the past century of environmentalism, and to go beyond sustainability to the renaturing of everyday life. The Connection between Nature and Health In 2007, naturalist Robby Astrove and I were driving through West

November-December 2011

Palm Beach, Florida, on our way to an event promoting the preservation of the Everglades. He told me: As a kid, I was always glued to the car window, taking notice. I still do this and must sit in a window seat when flying. Looking back, its no wonder Im a naturalist, having trained my senses to detail, images, sounds, and feelings. In fifth grade, a school field trip to the Everglades led to his career choice. After college, he surveyed hundreds of miles of the Everglades, to learn about the great river of grass, the threats to it, and its recovery. In 1979, when he was 15, Astrove was diagnosed with HIV and hepatitis C, which he contracted from three life-saving blood transfusions for a staph infection that had spread from a blister on his thumb. Following the blood test that revealed HIV, he was called into the doctors office. He found his parents in tears. The doc sat me down and shared the news. My first words were, What are we going to do now? During the ensuing years, he found himself drawn, more and more, to the river of grass. Its hard to explain, but acknowledging the cycles, patterns, and interconnectedness of the world has provided healing to me, he said. Sometimes, I awake in the middle of the night and find myself putting on boots, grabbing a raincoat and collection containers. I dont question actions like that. Im excited to hike in the dark not knowing what Ill find. It might not be until I hear the call of a barred owl that I realize why I came. Or seeing a familiar tree that Ive studied a million times during the day that reveals something new at night. I go because I trust my instincts, have patience, and allow for things to happen. Well, theres luck, too. But the same trust and instinct is required to manage a disease. When I havent gotten enough nature time, my body tells me. I listen. Astrove, who is studying international public health at Emory University, finds HIV biologically fascinating. Its able to reproduce rapidly and can mutate, always creating the demand for new medicines. In a weird way, HIV is elegant, beautiful. I understand what this

monster is capable of, so I establish limits. Not staying out too late, eating healthy, not ever smoking. Avoiding these behaviors as a teenager was difficult for him, but respect for the virus trumped peer pressure. Nature is always making adaptations, so why cant I do the same? I listen. When I hear rest, I rest. When I see macroinvertebrates in a stream indicating clean water, that reminds me to pay attention to indicators for my own health. Stumbling upon a rare plant reminds me of the uniqueness of my situation. No two people are the same in their response to a virus. In his role as an educator, Astrove teaches his students that wetlands serve as natures liver. He relates to systems personally. The wetlands purify water and trap pollutants. He explains that the rain forests and other natural places are the source of many of our medicines, that spending time in that world reduces stress. We feel good from the endorphin release it stimulates, and it inspires us. Inspiration is another giver of health. I go to the woods knowing I will receive healing. And the benefits come in the form of physical, psychological, and spiritual gains. Its a natural high sometimes when I get the feeling of light, energy, and awe. He looked out the truck window at the passing landscape as he drove. Now that Ive been taking meds for some time, sensitive blood tests cant find the virus; I test undetectable. Does research give weight to Astroves experience? Possibly. A study of 260 people in 24 sites across Japan found that, among people who gazed on forest scenery for twenty minutes, the average concentration of salivary cortisol, a stress hormone, was 13.4% lower than that of people in urban settings. Humans lived in nature for 5 million years. We were made to fit a natural environment. When we are exposed to nature, our bodies go back to how they should be, explained Yoshifumi Miyazaki, who conducted the study. Miyazaki is director of the Center for Environment Health and Field Sciences at Chiba University; he is Japans leading scholar on forest medicine, an ac-

cepted health-care concept in Japan, where it is sometimes called forest bathing. In other research, Li Qing, a senior assistant professor of forest medicine at Nippon Medical School in Tokyo, found green exercisephysical movement in a natural settingcan increase the activity of natural killer (NK) cells. This effect can be maintained for as long as 30 days. When NK activity increases, immune strength is enhanced, which boosts resistance against stress, according to Li, who attributes the increase in NK activity partly to inhaling air conditioning phytoncides, antimicrobial essential wood oils given off by plants. Studies of this sort deserve closer scrutiny. For example, in the study of natural killer cells, there was no control group, so it is hard to say if the change was due to time off work, exercise, nature contact, or some combination of influences. Nonetheless, for Astrove, wilderness has helped create a context for healing. It may have strengthened his immune system and offered protective properties that he, and the rest of us, do not yet fully understand. The Third Ring Remember those cardboard kaleidoscopes we had when we were kidshow, when you twisted the cylinders, the pieces of colored plastic would snap into a vivid pattern? Sometimes the future comes into focus just like that. For me, one such moment occurred at a conference held in New Hampshire in 2007. On that day, more than a thousand people from across the state traveled to chart the course of the statewide effort to connect families with nature. As hours of productive meetings came to an end, a father stood up, complimented the attendees creativity, and then cut to the chase. Weve been talking a lot about programs today, he said. Yes, we need to support the programs that connect people to nature, and yes, we need more programs. But the truth is, he added, weve always had programs to get people outside and kids still arent going outside in their own neighborhoods. Neither, for that
November-December 2011 43

THE FUTURIST

matter, are that many adults. He described his own experience. A creek runs through my neighborhood, and I would love it if my girls could go down and play along that creek, he said. But heres the deal. My neighbors yards back up to the creek, and I have yet to go to my neighbors and ask them to give permission to my kids to play along the creek. So heres my question. What will it take for me to go to my neighbors and ask them for that permission? The New Hampshire dad was raising a fundamental question for people of all ages. What will it take? The goal is deep, self-replicating cultural change, a leap forward in what a society considers normal and expected. But how do we get there from here? Let me offer my Three Ring theory. The First Ring comprises traditionally funded, direct-service programs (nonprofits, community organizing groups, conservation organizations, schools, park services, nature centers, and so on) that do the heavy institutional lifting of connecting people to nature. The Second Ring is made up of individual docents and other volunteers, the traditional glue that holds together so much of society. These two Rings are vital, but each has limitations. A direct-service program can only extend as far as its funding will allow. Volunteers are constrained by the resources available for recruitment, training, management, and fund-raising. Many good programs are competing for the same dollars from the same funding sources, a process with its own price. Particularly during difficult economic times, the leaders of directservice programs often come to view other groups doing similar work as competitors. Good ideas become proprietary; vision is reduced. This response is understandable. The best programs and volunteer organizations transcend these limitations, but doing so is always a struggle. Now for the Third Ring: a potentially vast orbit of networked associations, individuals, and families.
44 THE FUTURIST

The goal is deep, self-replicating cultural change.

This Ring is based on peer-to-peer contagion, people helping people create change in their own lives and in their own communities, without waiting for funding. This may sound like traditional volunteerism, but its more than that. In the Third Ring, individuals, families, associations, and communities use the sophisticated tools of social networking, both personal and technological, to connect to nature and one another. Family nature clubs offer one onthe-ground example. Using blog pages, social networking sites, and the old-fashioned instrument called the telephone (or smartphone), families are reaching out to other families to create virtual clubs that arrange multifamily hikes and other nature activities. An array of free organizing and activity tools is now available on the Internet for these clubs. Theyre not waiting for funding or permission; theyre doing it themselves, doing it now. The California-based organization Hooked on Nature networks people who form nature circles to explore their own bioregions. In the San Francisco Bay Area, Exploring a Sense of Place organizes groups of adults who meet on weekends to go on hikes with botanists, biologists, geologists, and other experts on their regions natural world. Similarly, the Sierra Club has networked hikers for years. New Third Ring networks could connect people who are rewilding their homes, yards, gardens, and neighborhoods; neighbors creating their own small, do-it-yourself button parks; businesspeople and professionals, including developers, hoping to apply biophilic principles. These networks, unlimited in their ability to grow, could transform future policies of more traditional professional societies. For example, todays influential Green Building Certification Institutes LEED certification for buildings is almost exclusively focused on energy efficiency and low-environmental-impact design. Its overdue for an update that would go beyond energy conservation to include the benefits of more

natural environments to human health and well-being. For the proponents of that change, going the conventional route to achieve such a policy change could take years. But an expanding network of individual professionals could accelerate that changeand as you read this, that may have happened already. Similarly, networks of health care and wellness professionals already committed to the nature prescription could change elements of their professions without waiting for topdown pronouncements. Through peer-to-peer networks, they could change minds, hearts, and eventually official protocol, and they could, through this process, build a funding base for direct-service programs. When I mentioned this Third Ring notion to the director of the Maricopa County (Arizona) Parks and Recreation Department, the largest urban park district in the United States, he grew excitednot only about family nature clubs but about the broader context of the Third Ring. I have programs right now in my park system for families, but theyre under-enrolled. This could be a way to change that, he said. Moreover, he faces new budget challenges. By encouraging families to create selfsustaining, self-organizing nature networks, he would be expanding the number of people who use his parks. Just as important, the growth of a Third Ring could translate into future political support for park funding. Similarly, as large land-trust organizations and governments help neighborhoods create their own nearby-nature trusts, overhead would be small, but their reach would grow. So would the publics understanding of the importance of the land-trust concept. College students, those who hope to pursue careers connecting people to nature, could be similarly networked. The Third Ring could be especially effective in changing the closed system of public education. At this writing, efforts are afoot to gather natural teachers into a national network. These educators, in primary and secondary schools, colleges and universities, are not necessarily environ-

November-December 2011

mental education teachers. Theyre the teachers who intuitively or experientially understand the role that nature experience can play in education. Theyre the art teachers, English teachers, science teachers, and many others who insist on taking their students outside to learnto write poetry or paint or learn science under the trees. I meet these teachers all over the country. Every school had one or two. And they feel alone. What if thousands of these natural teachers were networked and, through this network, gained power and identity? Once connected, these educators could push for change within their own schools, colleges, and communities. Connected and honored, natural teachers could inspire other teachers; they could become a galvanizing force within their own schools. In the process, they would contribute to their own psychological, physical, and spiritual health. Third Ring networks can reach well beyond the immediate members. In Austin, Texas, a grade-school principal told me that he would love to include more nature experience in his school. But you cant imagine the pressure Im under now with the testing, he said. We cant do everything. When I described the family nature club phenomenon, the principal was enthusiastic. I asked if he could provide toolkitspacked with educational material, guides to local parks, and so forthand encouragement to children and parents to start their own nature clubs. I could do that, he said, and he meant it. He immediately began to think of how the educational elements of these clubs might augment his curriculum. Earlier that day, in a meeting of leaders from central Texas, a PTA president spoke movingly. Listen, Im really tired of going into a roomful of parents and telling them not to give their kids candy, because of obesity, she said. Recently, Ive started talking to them about getting their children, and themselves, outside in nature more often. You cant believe the different feeling in the room. In the room where Im preaching about candy, the mood is rather unpleasant, but when Im in a room

with parents and were talking about getting outside, then the mood is happy, even serene. Parents immediately relax when we talk about that. During our meeting, she began to make plans for her PTA to start encouraging family nature clubs. Social networking, online and in person, has transformed the political world. Online tools are used to raise funds, to organize face-to-face house parties, and to turn out voters. A nature-focused Third Ring using those same tools, and ones not yet imagined, could create a growing constituency for needed policy changes and business practices. It could, in fact, help create a renatured culture. What if family nature clubs really caught on, like book clubs did in recent years? What if there were 10,000 family nature clubs in the United States, created by families for families, in the next few years? What if the same process in other spheres of influence moved nature to the center of human experience? In such a culture, that father in New Hampshire would be more likely to knock on his neighbors door. Or, better yet, one of his neighbors will show up at his door, asking his family to join a new network of neighbors devoted to enjoying nature in their own neighborhood. Their first expedition: to explore the creek that runs through it. Your Right to Nature To be clear, I dont believe that permanent cultural change will take root without major institutional and legislative commitments to protect, restore, and create natural habitat on a global basis. Generous future historians may someday write that our generation finally met the environmental challenges of our timenot only climate change, but also the change of climate in the human heart, our societys nature-deficit disorder and that, because of these challenges, we purposefully entered one of the most creative periods in human history; that we did more than survive or sustain, that we laid the foundation for a new civilization; and that nature came to our workplaces, our neighborhoods, our homes, and our families.

Such a transformation, both cultural and political, will come only with a new consideration of human rights. Recently I began asking friends this question: Do we have a right to a walk in the woods? Several people responded with puzzled ambivalence. Look at what our species is doing to the planet, they said. Based on that evidence alone, isnt the relationship between human beings and nature inherently oppositional? That point of view is understandable, given the destructiveness of human beings to nature. But consider the echo from folks who reside at another point on the political/cultural spectrum, where nature is seen as an object under human dominion or as a distraction on the way to Paradise. In practice, these two views of nature are radically different. Yet there is also a striking similarity: nature remains the other; humans are in it, but not of it. My mention of the basic concept of rights made some of the people I talked to uncomfortable. One friend said: In a world in which millions of children are brutalized every day, can we spare time to forward a childs right to experience nature? Good question. Others pointed out that we live in an era of litigation inflation and rights deflation; too many people believe that they have a right to a parking spot, a right to cable TV, even a right to live in a neighborhood that bans children. As a consequence, the idea of rights is deflated. Do we really need to add more rights to our catalogs of entitlements? The answer to these questions is Yes, if we can agree that the right at issue is fundamental to our humanity.
About the Author Richard Louv is a journalist and the author of eight books about the connections among family, nature, and community. His previous work includes Last Child in AARON M. COHEN the Woods: Saving Our Children from Nature-Deficit Disorder (Algonquin Books, 2005). This article was excerpted from his most recent book, The Nature Principle: Human Restoration and the End of Nature-Deficit Disorder (2011, Algonquin Books of Chapel Hill).

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World Future Society Professional Membership

Tools and Techniques Leading-Edge Ideas Highly Productive Collaborations
AARON M. COHEN

The World Future Societys Professional Membership is a focused program for individuals involved in futures research, forecasting, corporate or institutional planning, issues management, technology assessment, policy analysis, urban and regional planning, competition research, and related areas. Professional Members include educators, government and business leaders, researchers, think-tank members, corporate planners, and analysts, plus others involved in the study of the future and its impact on their organizations.
World Future Review

In addition to all of the vital benefits of regular membership, Professional Members receive a subscription to the exclusive World Future Review: A Journal of Strategic Foresight. This publication offers full-length refereed articles, interviews of leading futures practitioners, insightful reviews of important new publications, and abstracts of the most critical new foresight-relevant literature.
Professional Members Forums

Professional Members also have the opportunity to meet once a year to focus more intensively on crucial topics in our field. The Professional Members Forums feature some of the top thinkers in futures studies, who convene to share insights in a small-group setting that allows for dynamic interaction. Recent forums have been held in Washington, San Francisco, Philadelphia, Minneapolis, Boston, and Vancouver. Upcoming forums are also scheduled in Toronto and Chicago.
Join now, and receive:

A subscription to World Future Review, the Societys professional journal. An international editorial board referees all articles for this unique publication, which covers a wide range of futures-relevant subjects. Complimentary registration for Professional Members Forums. (Join now to qualify for the 2012 Forum in Toronto.) All benefits of regular membership in the World Future Society, including a subscription to THE FUTURIST, the Societys bimonthly magazine on the future; discounts on books and other products; the Societys yearly Outlook report of selected forecasts from THE FUTURIST; and a subscription to Futurist Update, a monthly e-mail newsletter. Professional Membership is $295 per year. A special rate of $195 per year is available for individuals belonging to educational or nonprofit organizations. Join online at www.wfs.org/professional or call 1-800-989-8274 weekdays (9 a.m. to 5 p.m. Eastern time).

By Charles Brass

InvestIgatIng the Future:

Lessons from the scene of the Crime
Futurists investigate clues and evidence to attempt to answer difficult questions, much like crime-scene investigators. But while CSIs try to determine things that have already happened, futurists look to what may yet happen, and what we can do now to influence it.

Just as a crime-scene analyst scans for fingerprints, futurists use their tools to gather knowledge about times and places where they have not been.
PETER KIM / DREAMSTIME

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 PHILCOLD / DREAMSTIME

Crime-scene investigators and futurists both need to establish boundary lines delineating the areas that they deem of interest to the case at hand.

As practitioners of a relatively young profession, futurists are frequently asked to explain what they do. Often, the askers have some skepticism. I personally have lost track of the number of times people have asked to see my crystal ball or my time machine when I have shown them my business card. Many people seem to be unable to get their heads around the idea that it is possible to learn something useful about events or situations that have not yet happened. Yet, when archaeologists report on what they have learned, no one doubts their professionalism, despite the fact that they were not at the time and place they are observing. This is why, when I am asked to explain what a futurist does, I use the analogy of an archaeologist or, for younger audiences, a crime-scene investigator. Most practicing futurists are at least as interested in the past as they are in the future, but my use of this analogy goes far beyond simply acknowledging that how we arrived at the present has a powerful impact on what will happen in the future. Both crime-scene investigators and futurists are interested in learning more about a time and place remote from themselves, and both use increasingly sophisticated sets of tools and techniques to help them expand their knowledge. Before they begin to use any of these tools, however,
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they follow a series of protocols that are designed to ensure that they do their job rigorously and that others can validate and replicate their work. This article looks at some of the rules that crime-scene investigators (CSIs) follow. These rules have direct parallels in helping to shape not only good crime-scene analysis, but good futures practice, as well. Determining the investigations BounDaries The first thing that CSIs do is to define the physical space in which they are interested and then cordon this area off. This is no trivial exercise. The CSIs expect to invest considerable time and energy in examining the interior of that quarantined space, recognizing all the while that drawing too wide a boundary may yield only marginally more knowledge. Similarly, drawing too narrow a boundary will increase the likelihood that important information will be overlooked. In any case, no boundary can possibly capture everything or everybody of interest. Futurists, too, have to delineate boundaries around the themes in which they and their clients are interested. As good systems thinkers, futurists are acutely aware of the extent to which everything is interconnected, and they are always concerned that important information

may lie outside the immediate area of their focus. They also know (and if they dont, their clients always remind them) that they dont have an infinite amount of time within which to explore the future. Futures work is designed to enhance the quality of decisions made in the present, and clients most often want to make decisions quickly. For instance, those responsible for public-school systems must anticipate numbers of incoming kindergarteners some years in advance, but this is difficult in the absence of detailed information about such things as decisions to open or close local factories, or planned changes in zoning regulations. The CSI has an advantage over the futurist in that the boundary of an official crime scene is marked with very visible tape that everybody understands and most people respect. Even if futurists are meticulous and explicit about defining the boundaries of a particular assignment, the nature of their work and the people they work with mean these boundaries regularly get challenged or ignored. Nonetheless, most futurists find it very helpful in their consulting work to take time early in the process to discuss, and hopefully agree on, the boundaries within which any particular assignment will take place. Of course, good CSIs know that a new discovery might at any time cause an expansion of the taped-off area. Similarly, futures work is made easier if the futurist and the client can explicitly acknowledge that some proposed new action is taking the assignment beyond the previously agreed boundaries. In the school system example, chronic flooding in the region may also impact families relocation decisions, so the futurists boundaries might need to expand to include environmental factors. There is more to the tape around a crime scene, however, than just simply defining where the CSI will focus attention. The tape reminds others that the space inside is a special place and needs to be treated carefully. This is another way in which the

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CSI has an advantage over the futurist. CSIs can pretty well ensure that no one will enter their area of interest unless they have been invited, and even then they will follow the CSIs rules of conduct. In effect, the CSIs attempt to freeze the crime scene until they complete their investigation. Futurists areas of interest can rarely be as conveniently frozen while the analysis takes place. Nonetheless, if people who do continue to move around inside the demarked area are aware that, for the moment, this is a special space, they are more likely to think more carefully about the actions they take. Perhaps the members of the school board might need to be reminded to factor their yet-to-be completed future scanning into their current budget cycle. For futurists, marking out the territory of interest in a particular investigation includes identifying the people who habitually occupy that territory. Letting all these people know that an investigation is taking place can often reduce the accidental damage done by those who arent aware of the significance of the space. Of course, not everyones motives are pure and wholesome. Both CSIs and futurists need to be aware that some people will deliberately try to mislead or taint the crime scene or the future space. analyzing eviDence oBjectively Having drawn a boundary around their area of interest, CSIs then get down to work. They know that their primary role is to carefully notice and document as much as possible. In addition to their five human senses, they bring their experience and a variety of technological tools to help them in this work. They are acutely aware that their mere presence on the scene changes things, and that their human prejudices and biases color what they notice and how they report on what they notice. They are aware, too, that some of their work is unpleasant, and that it is a natural human reaction to try and cover up some of this unpleasantness.

Futurists, too, are most often outsiders that other people bring in to a situation to help make sense of it. Like any other human beings, too, futurists are prone to bring biases and prejudices to everything they do. Just as the fingerprints of all CSIs and police officers are recorded so they can be eliminated from the investigation, so futurists need to be careful to eliminate as much of their influence on the scene as they can. Futurists also should know that, whatever specialist expertise they claim to bring, many others on the scene will nonetheless seek to bring their perspectives to the situation. In particular, futurists need to be aware of the natural human tendency to avoid unpleasantness. The best futurists are skilled at presenting the results of their work in such a way

that all relevant aspects are given their appropriate weight. Placing a tape around a crime scene gives the impression that the moment of the crime has been frozen for analysis by the CSI. The skilled investigator, whether CSI or futurist, knows that everything changes, even during an investigation, so the more they know about how things change, the more useful they will be. In this regard, the training that futurists receive might give them an advantage over the CSIs. Learning to appreciate all the dimensions within which change takes place is an integral part of futurist training, and good futurists are aware that only dead things change in regularly predictable ways. The CSIs are almost always examining purely physical, geographic

Crime-scene Futurists: six rules from CsI

1. Explicitly describe the boundary marking the edges of the space in which you are interested. There often will be physical, temporal, and/or organizational dimensions of this boundary, and all need to be identified. 2. Ensure that all the people who normally inhabit this space, or are likely to enter the space during the project, are aware of the project and its aims. 3. Document the current contents of the space in as much detail as time and resources permit. 4. Investigate the provenance of the space with as much diligence as you can. 5. Notice how, and why, the space changes during the project. Look for both the internal and external forces that might explain these changes. 6. Use appropriate tools from your futurist toolkit to begin to tease out the future for the space. Charles Brass

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A seminar for futurists involved in the In 100 Years Starting Now project, organized by the Copenhagen-based House of Futures. The project seeks to deploy futurists tools, such as scenarios, to identify challenges and opportunities for sustainable global development.

HOUSE OF FUTURES, WWW.HOUSEOFFUTURES.DK

space. Futurists, on the other hand, explore landscapes that are shaped and populated by human beings for whom change is an unpredictable inevitability. CSIs specialist expertise is most often accepted by all those involved. They can often rely on the legal system both to support their efforts and to compel the participation of all those in whom they are interested. Alas, futurists have no such legal mandate. Where the CSI can usually assume that those who commission their work are genuinely interested in their professional analysissuch as identifying a cause of death or indicating a probable perpetratorfuturists often confront unwilling participants or even clients unwilling to listen to what has been learned. CSIs are provided with an ever-expanding toolkit, much of which is the result of developments in science and technology. In particular, they have access to many tools that enhance or extend human senses and give precise quantitative data. Futurists, too, have access to an expanding toolkit. Like the CSIs, much of the futurists equipment is designed to supplement individual human senses, often by aggregating information across larger populations. Some of the futurist toolkit is also designed to tap into underutilized areas of the human experience, such as myth, metaphor, and worldview. Often, the futurists seek to sharpen human senses by focus50 THE FUTURIST

ing them in a variety of ways. Modern technology enhances the futurist toolkit by allowing the collection, analysis, and interpretation of quantities of data that would otherwise stretch human capability. Whatever tools are used, both the CSIs and the futurists need to be aware of the limitations of human ability to understand and interpret the information before them. And they also need to be aware that some people have malicious intent and can either inadvertently or consciously taint the data. stuDying the Past anD stuDying the Future CSIs and futurists are both part of our modern world because human beings are relentlessly interested in the world around them. Since none of us can be everywhere at all times, we are collectively prepared to invest in developing the skills of that special subset of people who can help us make sense of a world we did not, or could not, experience: the past and the future. Good CSIs know that the past is not a space that anyone can completely understand. No matter how many resources we bring to bear on studying it, our comprehension of the pasteven of very recent eventswill always be imperfect. What CSIs expect to do is to work diligently to reduce this imperfection as much as they can.

Futurists can relate to this: The future is also inherently uncertain. They strive to reduce the uncertainties as much as possible by applying systemic and systematic approaches to understanding the future. There is a final, crucial difference between CSIs and futurists, however. CSIs primarily exist to help others understand what has happened. Futurists are interested in what may happen and are even more interested in what we would like to happen. Futures work is about both understanding the future and creating it. In The Clock of the Long Now, futurist Stewart Brand wrote: Our experience of time is asymmetric. We can see the past, but not influence it. We can influence the future, but not see it. He may have been wrong on both counts. Many people behave as though they could influence the past, and we all strive to see the future. What both CSIs and futurists remind us is that doing all these things will be improved if it is done systematically and rigorously.

About the Author Charles Brass is chair of Australias premier futures organization, the Futures Foundation, which incorporates the professional association for futurists in Australia. E-mail cab@fowf.com.au; Web site www.futuresfoundation.org.au.

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Chemical engineer Matthew Kern made a 12-minute video, A Summer at Singularity University, and uploaded it to the Internet to help give people a brief introduction to his recent ten-week experience at Singularity University.

Kyoto Sangyo University professor of comparative cultural studies Kazuo Mizuta takes a systems view of cultures and individuals places in them. He talked about what he terms cultural personality and the ways that memes are transmitted inside and outside of cultures.

The Search for Global Solutions: Moving from Vision to Action

What does it take to get an idea launched or a problem solved? At the World Future Societys 2011 conference, the answer was inspiration, collaboration, and the energy of forward-thinking people. By Cynthia G. Wagner
Photos by Aaron M. Cohen

How does an idea transform into a goal, and how does a plan inspire people to implement it? What does it take to give a movement its momentum? These were the underlying questions of the 750 futurists who met in Vancouver this past July to consider how to take that great leap of faith required for Moving from Vision to Action. The future absolutely requires courage, said leadership expert Lance Secretan, author of The Spark, the Flame, and the Torch (The Secretan Center, 2010). Just as skiing down a steep slope for the first time requires faith in ones abilities, effecting change and inspiring others to do so requires courage, whose rewards are fulfillment and accomplishment. Its a myth that we cant make change quickly, said Secretan, but it takes courage to let go of whats holding us back. Is there danger in rushing down the unfamiliar slope of change? Of course there is. Studying the future helps us see where were heading. As business consultant Owen Greaves pointed out, many of our cool new technologies, like smartphones, brought risks we didnt necessarily anticipate, such as geolocation tracking chips that could potentially reveal our whereabouts to others. Because their impacts may be enormous, the assessment of emerging technologies is one of the key tasks of futuristsand a new mission of the U.S. Government Accountability Office (GAO). Picking up where the former Office of Technology Assessment left off, GAO has now created a permanent Center for
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The center has just completed a technology assessment of climate engineering, which includes such proposed projects as brightening clouds at sea, pumping liquid CO 2 into rocks or aerosols into the stratosphere, and afforestation of deserts. Persons pointed out that the centers assessments include conversations with the public to get the potential responses of those affected by such technologies. You dont want to leave this to the experts alone, because you would lose public trust, he said.

Timothy M. Persons.

Science, Technology, and Engineering (CSTE), reported chief scientist

Communicating the Future

An important aspect of CSTEs work is to improve communication with the public, including the congressional leaders who, though not scientists themselves, must make decisions about these scientific and technological developments. Thus, the design of interactive animations became an important aspect of the technology assessment and communication process, Persons reported. Why interactive animations in-

stead of, for example, a printed report? Literacy expert Lawrence Baines of the University of OklahomaNorman explained that there is evolutionary pressure to condense information and communication. Images, he noted, are briefer than text, which is too complex for the small devices that people are increasingly using as their principal mode of communication. Baines also observed that television viewing is increasing, along with consumption of media on cell phones. Thanks to multitasking, young people can pack 10 hours of media consumption into just seven and a half hours a day. This consumption is also interactive and social, whereas reading a book requires solitudean activity that may seem antisocial to todays youth. Another approach to communicating technological developments to a new audience is exemplified in the work of BoozAllenHamilton. My job is to find stuff, and tell everyone about it, said senior associate William P. Barnett Jr. But, he admitted, not everybody wants to know about it. The challenge is to help innovators, who may only speak in the lan-

guage of physics, to describe to potential investors the problems that their work may help solve. Barnett said one way to do this is to create future environments, or simulations of the environments that the clients will be working in, showing how the innovations will be able to fill future gaps. Such a simulation is a great place to dream, and these future environments are intended to make complicated information and ideas more visual and easier to understand, he said.

Changes and Impacts

As Baines pointed out in his session on the future of language, demographic and technological shifts are impacting each other in sometimes unsettling ways, as when a 7-year-old cant seem to put down her multifunctional cell phone. Baines warned that the move away from the complexity of communication found in books could impair critical thought among younger generations. On the other hand, young people are growing up in an ever-changing social and technological environment, and they are using new tech-

Timothy M. Persons, co-director of the U.S. Government Accountability Offices Center for Science, Technology, and Engineering.

Lance Secretan, author of The Spark, the Flame, and the Torch and inspiring leadership consultant.

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Brain Mapping, Intelligence Augmentation, And Virtual Reality

We will never in our lifetimes completely map the human brain, said Edie Weiner at the start of her much buzzed-about session with Arnold Brown. (Weiner and Brown are president and chairman, respectively, of Weiner, Edrich, Brown, Inc.) Weiner elaborated: This has less to do with sciences inability to understand the brains complex physiology and more to do with the difference between the brain and the concept of a mind or soulin other words, the distinction between the physical, neurological, and chemical interplay and what escapes that (providing you believe that there is something immutable underlying those processes). However, research will enable us to understand the human brain a great deal more and thus gain greater insight into the human condition. For example, researchers are learning a lot about how the process of memory works and finding ways to reshape and enhance it. Brain research and brain mapping will likely lead to improvements in the education system and the creation of new learning environments, Weiner told the audience. She believes that virtual reality and interactive gaming will become more commonplace in the years to come. In addition, overcrowded classrooms will be replaced by one-onone mentorships conducted mostly online. We will need guides, not teachers, she said. Weiner and Brown also discussed the human machine interface. Brown questioned whether the human brain is capable of dealing with a world that is becoming more complex by the day. Intelligence augmentation (technologically enhancing the human mind) will become increasingly necessary if humans are to keep up with artificial intelligence. The looming question is: How can we augment or create intelligence if we cant fully understand it? Aaron M. Cohen

Nicole D. Tricoukes demonstrates the Motorola Headset Computer, a hands-free computer and communications device developed by Motorola and Kopin Corporation. The crowd-pleasing innovation was voted the best in show at Futurists:BetaLaunch, a competitive expo of inventions and innovations selected by the World Future Society and its partner 1X57.

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nologies and tools to rebuild the world as they go. The panel on Cultural Shifts among Global Youths gave a mind-boggling overview of these changes: The aging and younging of global populations are altering the workplace, careers, and even the traditional life path from school to work to retirement, said Erica Orange, vice president of Weiner, Edrich, Brown, Inc. For young people, multitasking with multimedia has fundamentally changed their brains and the way they process information. They bore easily, and this boredom will increasingly make shorter-term jobs, contract work, and temping more entrenched, Orange said. For older workers, the need to acquire new skills to remain competitive may inspire them to try new careers from scratch; internships will no longer be just for the young, according to Orange. Globally, rapid economic development means that the concept of the Third World is becoming obsolete, according to Jared Weiner, a vice president of Weiner, Edrich, Brown, Inc., and a member of the World Future Societys board of directors.

We argue that BRIC [Brazil, Russia, India, China] is outdated. Think about Turkey and Singapore, he advised. The challenge for all economiesand companiesis finding where the talented youth of tomorrow are and where they will want to go. Global youths changing relationship with the virtual world is also driving trends toward using real names online, putting attention on reputations, and regulating more online activities, said Lisa Donchak, an enterprise sales associate for Google Enterprise. Were toward the end of the Wild West age of anonymity, she observed. Maybe the opportunity to be anonymous was a growth stage. More sites [such as Google+] are asking for your real name. Along with this authenticity comes the right to be forgotten, to erase your data footprint, Donchak noted. The European Union has been leading the way, with a do not track policy on cookies (data files placed on your computer by the Web sites you visit).

How Action Builds on Resilience

Dwight D. Eisenhower once said,

In preparing for battle I have always found that plans are useless, but planning is indispensable. Donald Byrne, president and CEO of Metrix411, drew on Eisenhower s wisdom to help illustrate a fundamental principle of futuring: the need to take action. This point is crucially important in emergency situations, such as when deadly tornadoes struck many parts of the United States earlier this year. Byrne credited the resiliency of the community of Greensburg, Kansas, for its reaction to the 2007 tornado that destroyed the city. In most communities, there is no organization for what really needs to be done; everybody wants to send water or ready-to-eat food, he said. But the Lions Club did one thing that was immediately needed: It paid for funerals. The communitys resiliency, its ability to respond, is one reason people stayed in Greensburg to rebuild rather than move on, Byrne argued. This power of community resiliency was seen again in Japan after the earthquake and tsunami of March 11, 2011. Thanks to a cadre of young volunteers flocking to Peace Boat, a relief

Thomas Frey, executive director and senior futurist of the DaVinci Institute.

Clem Bezold, founder and chairman of the Institute for Alternative Futures (IAF), was a 2011 recipient of the WFS Lifetime Achievement Award. He acknowledged author Alvin Toffler and scholar Jim Dator as among the advocates and diplomats for our field, which in his work with IAF has evolved toward aspirational futures.

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organization, help quickly came to the communities ravaged by the tsunami. Kids were distributing food before even the army or Red Cross could get there, reported Patrick Tu c k e r, deputy editor of THE FUTURIST. Tucker spent five months in Japan and was in Kyoto when the earthquake hit; as did most other foreigners, he left the country in the following week, but returned when he learned of Peace Boats relief work. If you can keep the community together, you can rebuild faster, he said, noting that neighbors are essential for keeping track of each others whereabouts. [See Tuckers full report, Lost and Found in Japan, on page 16 of this issue.]

Actions in Action
One of the best aspects of World Future Society conferences is the opportunity for futurists to share their work, providing case studies of effective actions as well as models for applying futuring principles. Two of the worlds leading futurist training grounds again sent teams of students to the conference to present their work. Describing the Singular-

Green building techniques must continue to improve, evolving beyond meeting LEED certification standards, said Cascadia Green Building Council CEO Jason McLennan. (Currently, LEED Platinum represents the highest standard of environmental certification.) After all, even LEED Platinum-certified buildings have a negative impact on the environment, however greatly reduced. Buildings simply built to code represent the baselinethey are the worst allowable by law, he asserted, before asking, What does good look like? How do we move to a place thats truly regenerative and restorative? McLennan, also a board member for the International Living Building Institute, then described the institutes Living Building Challenge. In general, to meet the challenge, the project should not damage the natural environmentin fact, it should have a positive impact on the environment. For example, living buildings should generate a surplus of clean energy. He emphasized that energy efficiency does not mean sacrificing comfort, and he reported that there are three living building projects currently under construction in Vancouver. McLennan then described a novel sewage-treatment plant that has met the challenge. It is actually intended as a mixed-use facility: Yoga classes are held there, where teachers encourage people to breathe deeper. The living building represents the next phase of sustainable buildings, said McLennans co-presenter, architect Cindy Frewen-Wuellner. Their hope is that this transformation will happen in the next 30 to 40 years. Both seemed optimistic that the era of suburban sprawl is coming to an end. Aaron M. Cohen

The Living City Challenge: Buildings That Make a Positive Impact

Dale Dougherty, founding editor and publisher of Make magazine and organizer of Maker Faire, innovative festivals that showcase DIY approaches in arts, crafts, science, and engineering.

Edie Weiner, president of the futurist consulting group Weiner, Edrich, Brown, Inc., received a Lifetime Achievement Award from WFS president Timothy Mack during the closing plenary session at WorldFuture 2011. She credited WEB chairman Arnold Brown for taking a chance on me when I was 22, and encouraged others to take young futurists under their wings.

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Health Maintenance for Extended Life Spans

Metabolism causes damage on an ongoing basis, and this damage eventually causes pathology, Aubrey de Grey told attendees. It is a side effect of being alive in the first place. But gerontologists aim to intervene in this complex process, focusing on lifelong maintenance. De Grey argued that repairing damage early enough to prevent the pathology that causes aging could help humans achieve a big extension of healthy life spans.

Aubrey de Grey, biomedical gerontologist and chief science officer of SENS Foundation, a nonprofit charity dedicated to combating the aging process.

We believe we are now seeing the least extent of sea ice in history, according to Lawson Brigham, and this phenomenon could yield wild cards. For example, with greater opportunity for oil and gas development, Greenland may declare independence from Denmark. Another wild card could be critical safety issues as tourism increases in tiny villages that have no infrastructure to service cruise ships.

Arctic Wild Cards

Lawson W. Brigham, distinguished professor of geography and Arctic policy at the University of Alaska Fairbanks.

ity University experience were teaching fellow Jos Luis Cordeiro and alumni Sasha Grujicic, Matthew Kern, Vjai Anma, and Alison Lewis, who described such projects ranging from sustainable clean water to automobile sharing. Representing work done at the University of Houston, and introduced by Studies of the Future graduate program chair Peter Bishop, were Sara Robinson, who analyzed the Future of the Progressive Movement in the United States; Heather Schlegel, on the Future of Transactions and Alternate Currencies; and Emily Empel, on the Future of the Sex Industry. One especially inspiring approach to stimulating action is the power of the prize, said Thomas Frey, executive director of the DaVinci Institute. Most prizes award past accomplishments, but increasingly prizes are offered as a way to stimulate innovative solutions. What if we could solve the worlds biggest problems through prize challenges? Frey announced the DaVinci Institutes Eight Grand Challenges program, in which coun56 THE FUTURIST

tries would enter teams to compete for medals, as in the Olympics. The pursuit of these grand challenges would result in enormous benefits to humanity, Frey said. [Editors note: More on the DaVinci Institutes grand challenges will appear in the January-February 2012 issue of THE FUTURIST.] DIY advocate Dale Dougherty, editor of Make magazine and organizer of the Maker Faire events, led a lively session showcasing the spirit of hands-on innovation. Maker Faires and the Maker movement began a dozen years ago as a way to inspire those who feel compelled to manipulate things with their own hands, who want to understand how things workand make things work themselves. But unlike the image of the lone tinkerer working in the solitude of his or her own basement, the Maker movement is about social tinkering. Its physical, connecting to the digital, Dougherty explained. Its about personal expression, creating, and interacting. Because makers tap their childlike curiosity to play with technologies,

recombining them to create new innovations, the Maker movement could provide a model for education. Give children the gift of time and space to play, Dougherty advised. Immersion in an activity is valuable. Why isnt school like this? My goal is that students would become producers of a personalized education that they invent for themselves rather than a standardized education that they consumeto consider themselves as producers, not consumers. When people are having fun, they are engaged, Dougherty concluded. And this engagement may be the very key to moving from vision to action.

About the Author Cynthia G. Wagner is editor of THE FUTURIST and of the 2011 conference volume, Moving from Vision to Action, which is available from www.wfs.org/wfsbooks. E-mail cwagner@wfs.org. For links to download the WorldFuture 2011 conference program (PDF) or to order audio recordings or the conference volume, please visit www.wfs.org/content/worldfuture-2011.

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S P E C I A L

A D V E R T I S I N G

S E C T I O N

CONSULTANTS AND SERVICES

listing of consulting futurists. For information about being listed in the directory, published in every issue of THE FUTURIST and available on the Web at www.wfs.org, call Jeff Cornish toll free at 1-800-989-8274 or 301-656-8274, or fax 301-951-0394.

Karl Albrecht International

San Diego, CA U.S.A. Phone: 858-576-1500 E-mail: futures@KarlAlbrecht.com Web: KarlAlbrecht.com Contact: Dr. Karl Albrecht Conference Keynote: Possibilities: Getting the Future You Deserve Survival Secrets of the Worlds Oldest Companies.

Christensen Associates, Inc.

8168 Manitoba St., No. 2, Playa Del Ray, CA 90293-8291 Phone: 310-578-0405 Fax: 310-578-0455 E-mail: chris@camcinc.com Web: www.camcinc.com Contact: Chris Christensen, CMC Avoid devastating surprises! Exploit ANY future! Stimulating and entertaining keynotes, workshops, assessments, and consulting.

Coombs Consulting Ltd. / Creating Living Workplaces

401-1265 West 11th Ave., Vancouver, B.C. V6H 1K6 Phone: 604-733-9014 E-mail: info@thelivingworkplace.com Web: www.thelivingworkplace.com Contact: Ms. Ann Coombs, Thought Leader Areas of practice include sessions for renewal in work, personal leadership and emerging trends based on the best seller The Living Workplace. Markets served: corporate/social/ nonprofit/foundations/associations.

Alternative Futures Associates

100 N. Pitt St., Suite 307, Alexandria, VA 22314-3134 Phone: 703-684-5880 Fax: 703-684-0640 E-mail: futurist@altfutures.com Web: www.altfutures-afa.com Contact: Clement Bezold, Jonathan Peck, Eric Meade Vision and scenario development, strategic planning, trend analysis, workshop design and facilitation, presentations, keynotes, consulting.

Joseph F. Coates, Consulting Futurist, Inc.

5420 Connecticut Ave. NW, #619 Washington, DC 20015-2832 Phone 202-363-7440 Fax 202-363-4139 Email: joe@josephcoates.com Web: www.josephcoates.com The future is my business: futures research, consultation, trend analysis, scenario development, visioning, scientific, technological and social forecasting, training, briefings, workshops, presentations and keynotes. Coates has been one of the most frequently cited authors in Future Survey and one of the most popular speakers at the World Future Society annual meetings. He is the author or co-author of six books, most recently A Bill of Rights for 21st Century America, and of 2025: Scenarios of US and Global Society Reshaped by Science and Technology. He has had assignments from half of the Fortune 100 firms, and has had published 290 articles on the future since 1990. He is also responsible for 200 proprietary reports to business, government and association clients. Coates will enlighten you on the future of any subject. Prepare for an unforgettable encounter.

Creating the Future, Inc. with Edward D. Barlow, Jr.

2907 Division St., Suite 109, St. Joseph, MI 49085 Phone: 269-982-1830 Fax: 269-982-1541 E-mail: info@creatingthefuture.com Web: www.creatingthefuture.com Contact: Ed Barlow (staff: Sandy, Tammy, and Tresea) Relating influences of a changing world to industries, organizations, professions, communities. Presentations, strategic planning facilitation.

Atlas Safety & Security Design, Inc.

770 Palm Bay Ln., Suite 4-I, Miami, FL 33138 Phone: 305-756-5027 Fax: 305-754-1658 E-mail: ratlas@ix.netcom.com Web: www.cpted-security.com Contact: Dr. Randall Atlas, AIA, CPP Pioneers in crime prevention through environmental design. Design of jails, prevention of premises liability lawsuits.

de Bono For Business

248 W. Loraine St., #103, Glendale, CA 91202 Phone: 818-507-6055 E-mail: info@LyndaCurtin.com Web: www.deBonoForBusiness.com Contact: Lynda Curtin, the Opportunity Thinker Lift your thinking. Learn breakthrough futurist toolslateral thinking, six thinking hats. Workshops. Keynotes. Facilitation.

Aviv Consulting
15363 NE 201st St. Woodinville, WA 98072 Phone: 425-415-6155 Fax: 425-415-0664 E-mail: avivconsulting@gmail.com Web: www.avivconsulting.com Contact: Aviv Shahar Helping leaders and teams develop their vision and design the future. Innovation, strategy, coaching, consulting, retreats.

Common Sense Medicine

812 W. 8th St., Suite 2A, Plainview, TX 79072 Phone: 806-291-0700 Fax: 806-293-8229 E-mail: drjonzdo@yahoo.com Web: www.commonsensemedicine.org Contact: Lon Jones DO, Jerry Bozeman M.Ed., LPC Adaptations today are the future. The authors of The Boids and the Bees tell how to guide adaptations in our living systems: healthcare, education, economy, even us.

FutureManagement Group AG
Wallufer Strasse 3a, Eltville, Germany D-65343 Phone: 49-6123-7 55 53 Fax: 49-6123-7 55 54 Web: www.FutureManagementGroup.com E-mail: Office@FutureManagementGroup.com Contacts: Pero Micic, Claudia Schramm Use the Eltville Model of FutureManagement to see more of the future than your competitors!

Center for Strategic Futurist Thinking

46 B/4 Jerusalem St., Kfar Saba, Israel 44369 Phone: 972-54-558-7940 Fax: 972-9-766965 Web: www.futurist-thinking.co.il E-mail: bisk@futurist-thinking.co.il Contact: Tsvi Bisk Strategic futurism: Getting from Here to There (Keynote speaker) Jewish, Mid-East and Mediterranean Futures (consulting).

More consultants and services, next page

THE FUTURIST November-December 2011 57

consulTAnTs

And

services

Future Problem Solving Program International, Inc.

2015 Grant Pl., Melbourne, FL 32901 Phone: 321-768-0078 Fax: 321-768-0097 E-mail: mail@fpspi.org Web: www.fpspi.org Contact: Marianne Solomon, Executive Director FPSPI is an established educational program that provides a 6-step problem solving process to assist students as they think about the future.

The Greenway Group

25 Technology Pkwy. South, Suite 101, Norcross, GA 30092 Phone: 678-879-0929 Fax: 678-879-0930 E-mail: jcramer@di.net Web: www.greenway.us Contact: James Cramer, chairman Strategic change, trends, forecasts, research. Architecture and design technology. Journals: Design Intelligence. Publications: The Almanac of Architecture & Design, How Firms Succeed, Design + Enterprise, Leadership by Design, Communication by Design, Value Redesigned.

Institute for Global Futures

2084 Union St., San Francisco, CA 94123 Phone: 415-563-0720 Fax: 415-563-0219 E-mail: info@globalfuturist.com Web: www.GlobalFuturist.com Contact: Dr. James Canton Futures based keynotes, consulting and research for any vertical industry by leading futurist James Canton.

The Futures Corporation

1109 Main St., Ste. 299A, Boise, ID 83702 Phone: 208-345-5995 Fax: 208-345-6083 E-mail: JLuthy@futurescorp.com Web: www.futurescorp.com Contact: Dr. John Luthy Strategic thinking/planning; evolving leadership; organization redesign/development; trend analysis; scenario planning; business growth strategies.

Institute for Participatory Management and Planning

P.O. Box 1937, Monterey, CA 93942-1937 Phone: 831-373-4292 Fax: 831-373-0760 E-mail: ipmp@aol.com Web: www.ipmp-bleiker.com Contacts: Annemarie Bleiker, Hans Bleiker, Jennifer Bleiker We offer a Leadership Boot-Camp for guiding complex problem-solving and decision-making efforts.

H.G. Hudson and Associates

34 Warren Dr., Newport News, VA 23608 Phone: 757-874-5414 E-mail: HUDSON2059@msn.com Contact: Henry G. Hudson, president and CEO Management consulting help in advanced administrative services, operations, systems, methods, procedures, policies, strategy, and management.

KAIROS Future AB
P.O. Box 804, S-10136 Stockholm, Sweden Phone: (46 8) 545 225 00 Fax: (46 8) 545 225 01 E-mail: info@kairosfuture.se Web: www.kairosfuture.se Contacts: Mats Lindgren, Anna Kiefer Values, work, technology, marketing. Methods: scenarios, studies, lectures, seminars, consulting. Public and private sectors.

The Futures Lab

2130 Goodrich Ave., Austin, TX 78704 Phone: 512-468-4505 E-mail: dwoodgate@futures-lab.com Web: www.futures-lab.com Contact: Derek Woodgate International futures-based consultancy specializing in consumer, business futures. Leaders in the future potential business.

Innovation Focus Inc.

111 E. Chestnut St., Lancaster PA 17602-2703 Phone: 717-394-2500 Web: www.innovationfocus.com Contacts: Christopher W. Miller, Ph.D.; Anne Orban, M.Ed. Innovation Focus is an internationally recognized consulting firm that brings innovation to all stages of product life cycle management and provides proven processes for deep customer understanding and meaningful innovation. Clients include: Kraft Foods, Kimberly Clark, WD-40, Bristol-Myers Squibb.

Futurist Speaker Thomas Frey

DaVinci Institute, 511 E South Boulder Road, Louisville, CO 80027 Phone: 303-666-4133 E-mail: deb@davinciinstitute.com Web: www.futuristspeaker.com Contact: Debra Frey Thomas Frey is Googles top-rated futurist speaker and IBMs most award-winning engineer. Author of Communicating with the Futurethe book that changes everything. Speaking topics: future of business, work, education, transportation, government, and more.

Leading Futurists LLC

4420 49th St., NW, Washington, DC 20016 Phone: 202-271-0444 E-mail: jbmahaffie@starpower.net Web: www.leadingfuturists.biz Contacts: John B. Mahaffie, Jennifer Jarratt Futures consulting, workshops, scenarios, research, keynote talks to help organizations discover new opportunities and challenges. Members, Association of Professional Futurists.

Institute for Alternative Futures

100 N. Pitt St., Suite 307, Alexandria, VA 22314-3134 Phone: 703-684-5880 Fax: 703-684-0640 E-mail: futurist@altfutures.com Web: www.altfutures.com Contacts: Clement Bezold, Jonathan Peck, William Rowley, MD Uses research reports, workshops, scenarios, and visioning to help organizations understand future possibilities and create their preferred future.

MG Rush Performance Learning

1301 W. 22nd St., Suite 603, Oak Brook, IL 60523

Connect!
58 THE FUTURIST

Link to futurist consultants and services online at www.wfs.org/consultants

Phone: 630-954-5880 Fax: 630-954-5889 E-mail: futurist@mgrush.com Contacts: Terrence Metz, 630-954-5882; Kevin Booth, 630-954-5884 Facilitation of, and facilitator training for: scenario planning, strategy development, group decision-making, workshop design, ideation, option development and analysis, and training of facilitative leadership.

November-December 2011

Minkin Affiliates
135 Riviera Dr., #305, Los Gatos, CA 95032 Phone: 408-402-3020 E-mail: barryminkin@earthlink.net Web: minkinaffiliates.com Contact: Barry Minkin Keynote speaker, bestselling author, global management consultant, three decades linking emerging trends to consumer and market strategy.

scious evolution, martial arts, meditation methods, mindbody strategies, transformational learning.

The TechCast Project

Department of Information Systems & Technology Management, George Washington University, Washington, D.C. 20052 Phone: 202-994-5975 E-mail: Halal@gwu.edu Web: www.techcast.org Contact: William E. Halal, professor, George Washington University; president, Techcast LLC TechCast is an online research project that pools the knowledge of 100 experts worldwide to forecast breakthroughs in all fields of science and technology. Results are updated in real time and distributed to corporations, governments, and other subscribers to aid in their strategic planning. The project has been featured in The Washington Post, Newsweek, The Futurist, and various journals. The National Academies consider TechCast among the best systems available, and Google ranks it No. 2 or 3 out of 45 million hits. TechCast also gives presentations, conducts customized studies, and performs most types of consulting related to technology and strategic change.

David Pearce Snyder, Consulting Futurist

The Snyder Family Enterprise, 8628 Garfield St., Bethesda, MD 20817-6704 Phone: 301-530-5807 Fax: 301-530-1028 E-mail: david@the-futurist.com Web: www.the-futurist.com Contact: Sue Snyder High-impact motivating presentations. Strategic assessments, socio-technologic forecasts/scenarios. Keynote addresses, strategic briefings, workshops, surveys.

Next Consulting
104 Timber Ridge Rd., State College, PA 16801 Phone: 814-237-2575 Fax: 814-863-4257 E-mail: g7g@psu.edu Web: nextconsulting.us Contact: Geoffrey Godbey, Ph.D. Repositioning leisure/tourism organizations for the near future. Speeches, ideation, imagineering. Client list on request.

Strategic Futures
Strategic Futures Consulting Group, Inc. 113 South Washington St., Alexandria, VA 22314 Phone: 703-836-8383 Fax: 703-836-9192 E-mail: info@strategicfutures.com Web: www.strategicfutures.com Contact: Ron Gunn or Jennifer Thompson Strategic planning, succession planning including mentoring, executive coaching, organizational change facilitation, and matrix management assistance.

Jim Pinto Associates

P.O. Box 131673, Carlsbad, CA 92013 Phone: 858-353-5467 E-mail: jim@jimpinto.com Web: www.JimPinto.com Contact: Jim Pinto Speaker and consultant: technology futures, industrial automation, global business trends, Internet business relationships.

van der Werff Global, Ltd.

4958 Crystal Circle, Hoover, AL 35226 Phone: 888-448-3779 Fax: 888-432-9263 E-mail: terry@globalfuture.com Web: www.globalfuture.com Contact: Dr. Terry J. van der Werff, CMC Confidential advisor to corporate leaders worldwide on global trends, executive leadership, and strategic change.

SynOvation Solutions
455 Hazelwood Avenue, San Francisco, CA 94127 Phone: 415-298-3008 E-mail: info@synovationsolutions.com Web: www.synovationsolutions.com Contacts: Bruce L. Tow, David A. Gilliam Future-is-now resources to help you achieve key and mission-critical breakthroughs or creatively evolve your business to meet future challenges.

Pinyon Partners LLC

140 Little Falls St., Suite 210, Falls Church, VA 22046 Phone: 703-651-0359 E-mail: pshoemaker@pinyonpartners.com Web: www.pinyonpartners.com Contacts: Peter B.G. Shoemaker; Dan Garretson, Ph.D. Quantitative and qualitative. Art and Science. However you want to characterize it, our distinctive combination of the hard-nosed and the deeply intuitive is perfectly suited for those navigating over the horizon. Expansive explorations of whats next; engaging engagements with change; consultations, workshops, research, and talks aimed at creating future-oriented clarity, purpose, insight, and confidence. Member, Association of Professional Futurists.

Weiner, Edrich, Brown, Inc.

200 E. 33rd St., Suite 9I, New York, NY 10016 Phone: 212-889-7007 Fax: 212-679-0628 E-mail: info@weineredrichbrown.com Web: www.weineredrichbrown.com Contact: Arnold Brown, Edie Weiner For over two decades, the pioneers in detecting emerging trends and linking them to action.

Synthesys Strategic Consulting Ltd.

Belsize Park, London NW3 UK Phone: 44-207-449-2903 Fax: 44-870-136-5560 E-mail: www.hardintibbs.com Web: www.synthstrat.com Contact: Hardin Tibbs, CEO Synthesys specializes in using futures research to develop innovative strategies. Based in London UK, with international experience in both the public and private sectors, across many different industries. Projects include horizon scanning, strategic sense-making, scenarios, vision building, assumption testing, and strategy formulation, either as expert input or by co-production directly with leadership teams.

Xland sprl
111 Av Grandchamp, Brussels, Belgium 1150 Phone: 32-475-827-190 Fax: 32-2-762-46-08 Web: www.xland.be E-mail: xland@skynet.be Contact: D. Michel Judkiewicz Trend analysis, scenarios, forecasting opportunities/threats based on strong and weak signals for resilient strategies.

Qi Systems
35 Seacoast Terr., Apt. 6P, Brooklyn, NY 11235 Phone: 718-769-9655 E-mail: QiSys@msn.com Web: www.qisystems.org Contact: Ronn Parker, Ph.D. Spectrum Counseling: conflict resolution, con-

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book review
How the Recession Has Changed the Middle Class
By Patrick Tucker
years, however, policy sold as a means to esmakers and financiers cape city squalor, were able to postwhich was underphone their full imstood as a thinly pact. The rapid appreveiled allusion to ciation in the housing non-Caucasian neighmarket between 2002 bors. Half a century and 2008 created an illater, actual squalor in lusory sense of prosthese neighborhoods perity in the absence pits frustrated homeof real salary growth, owners against which has budged equally desperate little from the 1970s. renters. Since the largest asset This isnt the owned by most Amerneighborhood that I icans is their primary moved into, one r e s i d e n c e , m a n y Pinched: How the Great frayed suburbanite people experienced an Recession Narrowed Our complained to Peck. enormous, and artifi- Futures and What We Can Its never going to cial, expansion in net Do About It by Don Peck. recover to what it worth over the last Crown. 2011. 224 pages. $22. was. decade. The losses reContrast this presulting from the housing collapse dicament with the plight, or more will linger for a long time, affecting accurately flight, of the nations monconsumption and investment habits eyed elite. While the American poor for years. are stuck in place, the countrys rich Many Americans, even those are increasingly transient, pursuing who didnt lose their jobs, lost a dec- the opportunities of an interconades sense of progress. Long de- nected world and less concerned ferred, a decades disappointment than ever with the future of the rehas been concentrated in the past public. A growing number of Amerithree years, notes Peck. cas rich are entrepreneurs, as opStagnant wages and vanishing posed to inheritors of wealth. Their jobs, compounded by the intractable business aspirations are global in housing crisis, have metastasized scope; they hire labor in Thailand to into to a very literal paralysis. market products to consumers in Nearly one in four Americans owes China, or vice versa. Not surprismore on his or her house than that ingly, the American elite have more house is worth. Peck points out that, in common with their fellow entrein Arizona and Florida, the number preneurs from Asia or Europe than is one in two, and in Nevada, two in they do with their compatriots back three. Many individuals who are un- home. derwater on their home loans simply But, Peck cautions, dont assume cant move to a better economic en- that todays wealthy are leading vironment, even if they wanted to. lives of leisure. Theyre more likely Theyre caught between the prover- to be attached to a BlackBerry than a bial rock and hard place, the moun- polo mallet. Because they work so tainous amount of debt they owe hard, many are resistant to the noand the cold truth of their homes ac- tion that fortune may have played tual value. the determining role in their success. All of this has fundamentally They may well be more philanchanged the demographic makeup thropic than their predecessors like of Americas white-picket-fence sub- the Rockefellers or Carnegies, but urbs, which now house more poor theyre also more aware of the people than do the nations urban depths of human need in places like centers. Its an ironic reversal. In the Ghana, Bangladesh, and Papua New 1950s, suburban developments were Guinea (locations where the Gates

The 2008 recession was hard on everyone, but it did not distribute its woes evenly.
In Pinched, journalist Don Peck paints a portrait of the middle class as jilted lover, nursing feelings of despair and betrayal. After doing everything right, the question this poor sop finds himself asking, over and over, like a funerary wail, is not Why arent I good enough, but the far more terrifying Why arent I good enough anymore? There is no easy rejoinder. The American Dream has simply moved on and taken a new name. Our hero is left with only the awareness that his best days have passed him by. The 2008 recession permanently altered the lives of millions of Americans, neighborhoods, and even entire regions of the United States. Peck shows that many middle-class, middle-skill jobs that existed prior to 2008 will never return, opportunities that had seemed perennial just a few years ago have permanently vanished. Labor experts such as John Challenger, writing in this magazine, have encouraged job seekers in lowgrowth areas to strike out for morefertile ground. In fact, much of the advice given to the nations unemployed and underemployed has amounted to: Be adaptable, seek training, and move. These admonishments, while sound, are also callous. People forced by market conditions to make dramatic life adjustments are rarely thankful for the opportunity to do so. In many respects, this current state of woe represents a culmination of trends that have been building for some time. Throughout the last 10
60 THE FUTURIST

November-December 2011

Foundation has significant investments). The struggles of the shrinking American middle class continue to look paltry in comparison to the circumstances of the majority of the worlds inhabitants. If the transformation of the world economy lifts four people in China and India out of poverty and into the middle class, and meanwhile means one American drops out of the middle class, thats not such a bad trade, Peck quotes one CEO as saying. Is the American middle class salvageable? Peck offers up a set of balanced recommendations toward that end. First, he argues for a return to the tax rates of a few decades ago, where the wealthy contributed much closer to 50% of their income to the government coffers, as opposed to the 35% they pay today. Peck dis-

misses the argument that increasing the tax burden on the rich would hurt the current recovery. Trickledown economics is patently unviable in an environment where the wealthy are few and do a greater portion of their investing and consuming abroad. Lawmakers may have overreached in their regulatory response to the 2008 market collapse, says Peck, so lessening regulations might help spur business. He also advocates a reconsideration of the nations current entitlement commitments, which, while popular among baby boomers, are unsustainable. Above all, only real government investment in research and development will put the country back on the road to prosperity, he argues. Peck currently serves as a features editor for The Atlantic, and people

who have followed that magazines coverage of the recession over the past two years and seen his cover feature story will find some aspects of this book familiar. But Pinched provides much original insight and should be considered a natural heir to Reisman, Glazer, and Dennys The Lonely Crowd, and Thorstein Veblens Theory of the Leisure Class. Pinched is an excellent chronicle of the Great Recessions hidden and long-term effects on the American psyche. In its wide scope and clear focus, it may go on to be the seminal book on this period in the countrys history.

About the Reviewer Patrick Tucker is the deputy editor of THE FUTURIST magazine and director of communications of the World Future Society.

Listen to WorldFuture 2011!

The World Future Societys 2011 conference is over, but if you missed a session or just want to keep a permanent record of the event, you may order your own audio! World Future Society partner IntelliQuest Media offers both a full-conference multimedia CD-ROM, including all available presentation materials, and downloadable mp3s for individual sessions. Sample sessions include: The Spark, the Flame, and the Torch, Lance Secretan The Living City Challenge, Cindy Frewen-Wuellner The Six Hottest Technologies Shaping the Future, Arnold Brown and Edie Weiner Prospects for Defeating Aging Altogether, Aubrey de Grey The Final Challenge: Redefining the Future of the Human Race, Thomas Frey To order, visit www.intelliquestmedia.com or call IntelliQuest Media toll free at 866-651-2586.

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WorldFuture 2012

Dream. Design. Develop. Deliver.

The annual conference of the World Future Society, to be held in Toronto, July 27-29, at the Sheraton Centre Toronto hotel.
Futurists combine the creativity for imagining a better future with the entrepreneurial drive to build it. While the future may be the ultimate do-it-yourself project, you dont have to create it alone! Join a thousand future-building men and women at the World Future Societys 2012 conference, to be held in Toronto, July 27-29, at the Sheraton Centre Toronto hotel.

Why Attend WorldFuture 2012?

Interdisciplinary thinking: WorldFuture conferences are the only global gathering of futurists from across all disciplines. Conference attendees include world-renowned researchers, up and coming thought leaders, foresight consultants, government and security experts, and innovative trend-setters/problem-solvers in ecology, commerce, health, and technology. New in 2012: Speed Futuring, a fast-paced networking event designed to give you immediate connections with a personal team of other forward-thinking people you can collaborate with beyond the conference weekend. World-class learning opportunities: Sessions will include a mix of formats, ranging

PHOTOS: AARON M. COHEN

from rapid-delivery expert seminars to deeper dive workshops, where you can take a more examined look at how futuring can shape real-world outcomes. Connectivity: Wi-fi and Internet access will break down the classroom walls and the barriers between teachers and learners.

Futurists:BetaLaunchback after an amazing inaugural year!

It was great to see what the current future has in store! WorldFuture 2011 marked the premier launch event for futurist entrepreneurs: Futurists:BetaLaunch! From more than 60 cutting-edge technologies and social innovations evaluated by our panel of judges, 15 finalists were given the unique opportunity to launch their innovations in front of the WorldFutures global audience in Vancouver. Futurists:BetaLaunch will be even bigger in 2012! Well be offering the innovators more opportunities to introduce themselves and their ideas to all attendees. If you have an idea you want to launch, make sure to apply at wfsbetalaunch.com.

PHOTOS: DOUG BROWN / TORONTO CONVENTION & VISITORS ASSOCIATION

During the conference, the chosen inventors will have a chance to meet and mingle with attendeesand potential investorsto discuss the innovations, provide feedback, evaluate, and learn. Dont miss Futurists:BetaLaunch, exclusively at WorldFuture 2012!

An ideal host for global futurists, Toronto is a world-class center for the arts and sciences, commerce and innovation, and ecological and cosmopolitan influences. The medical and biotech industry in Toronto generates more than $4 billion in revenues and the aerospace industry produces as additional $6 billion annually. With more than 25,000 designers, Toronto is Canadas leading design center. There are more than 125 museums and public archives in the Greater Toronto area, and the city boasts 50 ballet and dance companies, six opera companies, and two symphony orchestras. Torontos public transportation system (TTC) is second only to New York City as North Americas most extensive transportation system. More than 18% of Toronto is dedicated to parkland, featuring 3 million publicly owned trees and 141 miles of rivers.

About the Conference Hotel

The Sheraton Centre Toronto is a Four Diamond Hotel in the heart of Torontos financial and entertainment districts. The hotel is connected to PATH, a 16-mile underground network of shops, services, theater, and world-class dining.

Call to Participate!
The success of the program for WorldFuture 2012 will rely on the rich history of futurists sharing with each other. If youd like to participate in the conference as a speaker, panel leader, or if youd like to expand on your ideas by submitting a conference essay, visit www.wfs.org to learn more. The deadline for session proposals is October 15, 2011 and the deadline for essays is February 20, 2012.

Register at www.wfs.org.

About Toronto

world fuTure socieTy ProgrAms

The World Future Society is a nonprofit educational and scientific organization chartered in the District of Columbia, U.S.A., and is recognized by the U.S. Internal Revenue Service as a tax-exempt organization. The Society has about 25,000 members and subscribers in 80 nations.
PUBLICATIONS

The Futurist: A magazine published bimonthly, covering trends, forecasts, and ideas about the future. Futurist Update: An e-mail newsletter available monthly to all members, covering a range of future-oriented news and useful links. World Future Review: A Journal of Strategic Foresight: A journal for futures practitioners and scholars, with articles on forecasting techniques and applications, profiles of futurists and organizations, and abstracts of current futures-relevant literature.
ACTIVITIES AND RESOURCES

Conferences: The Society holds at least one major conference per year, to which all Society members are invited. Most conferences cover a wide range of topics related to the future. Most conferences are in the United States, but the Society has also held meetings in Canada and Austria. Groups: Futurist groups are active in a number of U.S. cities, such as Chicago, Washington, and Atlanta, and in more than two dozen countries. Books: New books of special interest to members may be purchased through the Societys partnership with Amazon.com.
MEMBERSHIP PROGRAMS

Regular Membership: Includes THE FUTURIST magazine; discounts on conferences and books published by the Society; and such other benefits as may be approved for members. Discounted memberships are also available for full-time students under age 25. Professional Membership: Programs and publications are available to meet the special needs of practitioners, researchers, scholars, and others who are professionally involved in forecasting, planning, or other futureoriented activities, including education and policy making. Professional members receive all the benefits of regular membership, plus a subscription to the journal World Future Review, as well as invitations to Professional Members Forums, and other benefits. Institutional Membership: The World Future Societys Institutional Membership program offers special services for business firms, educational institutions, government agencies, associations, and other groups. Members receive all of the benefits of Professional Membership, plus copies of all books, monographs, conference proceedings, special reports, and other publications produced by the Society during the year of the membership; special discounts on bulk purchases of Society publications; assistance in locating sources of information, consultants, and speakers for conferences and meetings, getting information tailored specifically to the organizations needs; and inclusion in the Societys list of institutional members published on the Societys Web site and annually in THE FUTURIST. For more information and an application, contact Membership Secretary, World Future Society, 7910 Woodmont Avenue, Suite 450, Bethesda, Maryland 20814 www.wfs.org.

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feedbAck

continued from page 4 probably made the best choice for himself and his family. Japan should not downplay what has happened and continues to happen, and take every precaution possible to protect its citizens from danger. Many people and much of the environment has been damaged by this accident, and this needs to be addressed fully. You cant be too careful with this kind of disaster. Gary Dornier Paulina, Louisiana Why I Pay Cash Regarding The Case Against Cash by D a v i d R . Wa r w i c k (July-August 2011): As a former medical and p o s t - c l a i m s u n d e rwriter, Ive held credit reports in my hands that list sexual preferences and much more. I know of nothing legally that precludes third-party viewers from not only hitting the print button, but also editing and/or redistributing that data to other parties and/or proper persons (whomever these might be). Data is no more private in the United States than the information in a newspaper on a park bench. Furthermore, we have no more control over what is done either with or to our names, addresses, the contents of our bank or credit card accounts, etc., than we have over what kids might do with coins found on the sidewalk or in the play yard. Worse yet, those dealing, collecting, and disseminating information about us have immunity (authority without responsibility), so if someone is damaged by what they distribute about us, and/or their identity is stolen due to carelessness and negligence, it is the individuals problem.
66 THE FUTURIST

A former colleague of mine had everything frozen by the IRS because some anonymous bureaucrat suspected something. (It turned out to be false, and the tip was by someone who had a vendetta against him.) Having no cash, he had tears in his eyes when I gave him $5 for food so he could eat for the weekend. This is somebody who is used to living on a six-figure income. He learned the hard way why its both wise and necessary here to have a cache of cash, just in case. In this country, confidential means that our data can be accessed, edited, changed, replicated, and distributed by other parties with impunity and immunity, and we have no control over these activities or even a right to know whats being spread around. I pay cash nearly always because digital privacy in the U.S. is nothing but an empty clich. Identity theft? Theres not much chance of it when I consistently pay cash. Joe Bosch (via e-mail) Small-Scale Cogeneration: A Promising Technology In the May-June 2011 issue, there was a short article about our smallscale cogeneration (CHP) appliance, known as ecopower (Recycled Heat, Tomorrow in Brief). It was noted that combined heat and power systems capture energy from space or water heaters and convert it to electricity. As a point of clarification, small-scale cogeneration produces its own heat (captured from an internal combustion engine) and uses it to heat water that then heats the building. During heat generation and capture, electricity is also generated and used on site or sent to the utility for

creditthus lowering or eliminating ones electric bill. The homeowner benefits because electricity is a byproduct of the process and is basically free. In addition, as the article aptly points out, CO 2 emissions could be cut by 30%. Thanks for raising awareness among your readers of this new and emerging technology. Mike Cocking Marathon Engine Systems East Troy, Wisconsin Better Ways to Survive Economic Aftershocks Regarding Patrick Tucker s book review of Aftershock by Robert Reich (Surviving the Great Recessions Aftershocks, March-April 2011): Having operated a small business in Germany almost all of my life, I have firsthand experience that Reichs ideas do not work. For instance, I was required to pay a severance tax to every worker I let go, never mind the reason. I dismissed an alcoholic who threatened to beat up co-workers and a woman on supposed sick leave who spent her nights in bars. They both received their severance pay. When business was slow, and I could not afford to retain all employees, I was required to keep those who needed the money most, as opposed to the hardest workers (and, of course, pay up to a year s worth of wages in severance pay to anyone I let go). I do not envy anybody who is richer than I am. In most cases, they worked harder. I hate the charitable tax return. I may not enjoy paying taxes to a wasteful government, but I dont want any money back for working. Rebalancing wealth is completely unnecessary. Just get rid of all the regulations that keep people from going into business, and we will see more wealth spread around, without government interference. Peter H. Vollmann Vero Beach, Florida

November-December 2011

fuTure AcTive
Edited by Aaron M. Cohen
NATIONAL SCIENCE FOUNDATION

Observing the Next 30 Years of Climate Change

Construction is scheduled to begin in late 2011 on the first long-term continentalscale ecological monitoring system in the United States. The National Ecological Observatory Network (NEON), consisting of 62 sites across the The new National Ecological Observatory Network (NEON) country, aims to help will monitor regions across the United States for a 30-year researchers better un- period. NEON will gather data (on and above the ground) on environmental change, land use, and the effects of invasive derstand and forecast species. climate changes effects and patterns over the next 30 years. In addition to monitoring environ- made available online, in something mental change, NEON will also approximating real time, to anyone gauge land use and the effects of in- interested. vasive species on different regions. This will be done via gathering and Sources: National Science Foundation, analyzing data on the soil, water, www.nsf.gov. NEON Inc., www.neoninc.org. and atmosphere. Many of the towers and platforms used to gather data will be mobile and transportable, Commercializing Research and satellites will help collect inforFrom the Public Sector mation. The National Science FounResearchers in the public sector dation (NSF) is funding the project, which is estimated to cost $434 mil- who develop innovative technology are often not as effective when it lion. BARRY GARDNER / NIST NEONs early observations will provide the continental baseline we need to understand and forecast the likely environmental changes we could see over the coming decades, says NEON chief science officer Dave Schimel. This long-term climate-research project is intended to help currentand futureresearchers spot emerging ecological trends. Such research could enable more successful planning and response, as well as better-informed policy making. While the NSF emphasizes that NEONs networked infrastructure Metal-stamping project developed by Nawill employ existing state-of-the-art tional Institute of Standards and Technology technologies, no new technology is researchers is intended to benefit the probeing developed specifically for the cess of dying sheet-metal parts. A new project. report from the Institute for Defense NEON is scheduled to begin oper- Analyses urges improvements in the comating as soon as 2012 and to be fully mercialization process for the technology functioning by 2017. Its data will be developed in U.S. government labs.

comes to commercializing it. Yet, this step is important, and transferring technological innovation from the public to the private sector can provide additional benefit to a society by boosting its economy. A study conducted by the Institute for Defense Analyses Science and Technology Policy Institute and sponsored by the U.S. Department of Commerce examines the obstacles holding back commercialization and searches for more effective strategies to move innovative products and processes from the government lab to the marketplace. The report, titled Technology Transfer and Commercialization Landscape of the Federal Laboratories, relies primarily on interviews conducted with individuals involved in technology transfer at federal research labs and agencies. The interviews revealed nine mutually influential factors that affect the speed and dissemination of technologies from the laboratories, according to the report. These include government regulations that can delay the process or otherwise make it difficult for federal laboratories and industry to interact, too much federal or congressional oversight that can have the unintended consequence of encouraging a risk-averse culture towards technology transfer, and lab directors who do not strongly prioritize the commercialization process. There may also be a lack of knowledge and skills to carry out that step of the process. Without proper incentives in place, it is unlikely that lab directors and others in similar positions will be motivated to develop such abilities. Recommendations for improving incentives include creating awards for excellence in that area and increasing royalty amounts. The report further points out that efforts are often not as organized or coordinated as they need to be. Clearly defined missions, goals, and strategies for commercialization are necessary in order to improve the process.
Source: National Institute of Standards and Technology, www.nist.gov.

67

THE FUTURIST

November-December 2011

As TweeTed
By Cynthia G. Wagner

WordBuzz: Jobsolescence
As the U.S. space shuttle program ended, Twitterers pondered the future for a special class of professionals.
We recently sent out a call on Twitter for WordBuzz We would like to credit Yonck for coining the term, suggestions and received a number of interesting neolobut upon further research (i.e., Googling), we discovgisms. We selected jobsolescence, one of several ideaered a prior claim on jobsolescence. forward terms submitted by foresight analyst Richard Proving that its as much fun to do research as it is to Yonck (@ryonck) of Seattle, Washington. just make things up, we watched a video episode about Joining us in the conversation was Caroline Halton Jobsolescence by Double Espresso, independent film(@GloHalton), a communications makers and word-players JOBSOLESCENCE BY DOUBLE ESPRESSO (VIA YOUTUBE) strategist and trainer based in who credit producer Norma Johannesburg, South Africa. Vega for the concept. @ryonck: @WorldFutureSoc JobIn this short comedy video, solescence: The state of being for two guys, Emilio and Vinfunctions, positions or fields that cenzo, assert that poverty have disappeared. #wordbuzz translates into stupidity. @GloHalton: any detail on specifThey cite the (fictitious) book ically which functions, positions Masters and Slaves of the New and fields have actually succumbed World Economy by Guillermo to Jobsolescence? Pinkerton, which outlines a @ryonck: Id say any job mashidden order and the phesively undermined by new tech, nomenon of jobsolescence e.g., elevator operator. May be a few the obsoletion of employleft but not many ment. @WorldFutureSoc: Much techThe guys discuss the sucdriven jobsolescence involves cess of that Facebook kid work we dont want to do, but not (i.e., Mark Zuckerberg), everyone is creative enough to find whose success story offers better lessons for surviving jobso@ryonck: True, but there are lescence in this crisis of the many jobs people dont want to do, Repression. He became rich but have to. Times of transition can by creating a service for othcause hardship ers, and you can do that, too, @GloHalton: And jobsolescence by creating a job that has as regards astronauts in the post long eluded you, so you too shuttle era? Taking jobs as tour opcan become a punk genius erators with Virgin? billionaire. @ryonck: On the contrary, if private space industry grows, astrojobs Source: Espressode 6, Jobsolesmay be preparing for lift-off. ;-) @WorldFutureSoc: Id love to see cence, by Double Espresso. Written more suggestions: Jobs for astroby Michael Arturo, produced by nauts in post-shuttle era (cc Norma Vega, starring Manuel @NASA, @neiltyson) #jobsolescence Bermdez and Michael Arturo. View @GloHalton: Houston shedding online at www.clicker.com/web/doubleflight controllers, pad technicians, espresso-web-series/. shuttle parts workers so jobless asFollow the World Future Society tronauts in good company. on Twitter at http://twitter.com/ Actors Manuel Bermdez (left, as Vincenzo) @WorldFutureSoc: Ideas needed! WorldFutureSoc. Also see THE and Michael Arturo (as Emilio) offer one solu101 uses for a used - er, unemployed FUTURIST magazines official tion for jobsolescence: creating a service for - astronaut. #jobsolescence Twitter page, @TheYear2030. others, as that Facebook kid did.
68 THE FUTURIST November-December 2011

Now Available!

Moving from Vision to Action

Practical analysis of our multifaceted global problems and pragmatic strategies for addressing them highlight this volume of essays prepared for WorldFuture 2011. Topics explored range from the New Enlightenment to tactics for leveraging collective intelligence.

Moving from Vision to Action, edited by FUTURIST

magazine editor Cynthia G. Wagner, was distributed free to all 2011 conference attendees and to Institutional Members Contributors Stephen Aguilar-Millan Michael Blinick Irving H. Buchen Choi Hangsub Jos Luis Cordeiro Inga-Lena Darkow Don C. Davis Wim J. de Ridder Gary Dehrer Tony Diggle David A. Gilliam Jerome C. Glenn Tobias Gnatzy Theodore J. Gordon Sirkka Heinonen Alireza Hejazi Anvar Idiatullin James H. Irvine Sofi Kurki David J. LePoire Thomas Lombardo Joseph N. Pelton John Renesch Sandra Schwarzbach Bruce L. Tow Heiko von der Gracht Verne Wheelwright Richard Yonck of the Society. Now, the volume is available to the public, with a discount for World Future Society members. Part 1: Perspectives and Prospects brings todays major trend drivers into historical perspective and offers ways to think about the human future in the context of accelerating changesome of which we cannot control, but much of which we can. Part 2: Futures and Futuring focuses on improving the basic equipment at our disposal not just for forecasting the future, but also for building a human ecosystem in which our visions may be realized. Part 3: Education, Information, Tools, and Resources addresses four key sectors in which our ingenuity for envisioning solutions (and acting upon them) could hold the greatest opportunities for improving the worlds future: technology, information, education, and energy. Part 4: New Directions and Leadership concludes with techniques both for generating better visions of the future and for becoming better leadersperhaps the most critical tool of all for moving from vision to action.

Moving from Vision to Action

edited by Cynthia G. Wagner. WFS. 2011. 433 pages. Paperback. ISBN 13: 978-0-930242-68-8. $29.95 ($24.95 for Society members). Order from www.wfs.org/wfsbooks or call Society headquarters, 301-656-8274

About the World Future Society

Why study the future?
The world changes so quickly that its hard to keep up. New inventions and innovations alter the way we live. Peoples values, attitudes, and beliefs are changing. And the pace of change keeps accelerating, making it difficult to prepare for tomorrow. By studying the future, people can better anticipate what lies ahead. More importantly, they can actively decide how they will live in the future by making choices today and realizing the consequences of their decisions. The future doesnt just happen: People create it through their actionor inactiontoday.

What is the World Future Society?

The World Future Society is an association of people interested in how social and technological developments are shaping the future. The Society was founded in 1966 by a group of private citizens, and is chartered as a nonprofit educational and scientific organization.

What does the Society do?

The Society strives to serve as a neutral clearinghouse for ideas about the future. Ideas about the future include forecasts, recommendations, scenarios, alternatives, and more. These ideas help people to anticipate what may happen in the next five, 10, or more years ahead. When people can visualize a better future, then they can begin to create it.

What can we know about the future?

No one knows exactly what will happen in the future. But by considering what might happen, people can more rationally decide on the sort of future that would be most desirable and then work to achieve it. Opportunity as well as danger lies ahead, so people need to make farsighted decisions. The process of change is inevitable; its up to everyone to make sure that change is constructive.

What does membership offer?

THE FUTURIST, a magazine of forecasts, trends, and ideas about the future. Every member receives a subscription to this exciting bimonthly magazine. Experts in various fields share their insights and forecasts in articles directed at a general audience. Special rates for all annual conferences. These conferences provide members with the opportunity for face-to-face meetings with distinguished scholars, leaders, and experts from around the world. Access to your local chapter. Over 100 cities in the United States and abroad have chapters for grassroots support of futures studies. They provide a way for members to get involved in their local communities through workshops, discussion groups, and speakers.

How do I join the Society?

Visit www.wfs.org or contact: World Future Society Membership Department 7910 Woodmont Avenue, Suite 450 Bethesda, Maryland 20814, USA Telephone: 301-656-8274

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