Académique Documents
Professionnel Documents
Culture Documents
November/December 2011
Study #10208c--page 1
CNBC 4th Quarter Survey
48 Male
52 Female
[109]
FINAL
Study #10208c
CNBC 4th Quarter Survey
November 28-December 1, 2011
Please note: all results are shown as percentages unless otherwise stated.
1a.
For statistical purposes only, would you please tell me how old you are? (IF "REFUSED," ASK:) Well,
would you tell me which age group you belong to?
18-24 ................................................
25-29 ................................................
30-34 ................................................
35-39 ................................................
40-44 ................................................
45-49 ................................................
50-54 ................................................
55-59 ................................................
60-64 ................................................
65-69 ................................................
70-74 ................................................
75 and over ......................................
Refused..........................................
1b.
[148-149]
And to ensure that we have a representative sample, would you please tell me whether you are from a
Hispanic or Spanish-speaking background?
Yes, Hispanic....................................
No, not Hispanic ...............................
Not sure/refused .............................
1c.
12
7
9
7
9
7
8
10
11
7
5
6
2
11
89
-
[150]
And again, for statistical purposes only, what is your racewhite, black or African American, Asian, or
something else?
White ................................................
Black or African American ................
Asian ................................................
Other ................................................
Hispanic (VOL) ...............................
Not sure/refused .............................
73
10
2
5
9
1
[151]
HART/McINTURFF
November/December 2011
2a.
Study #10208c--page 2
CNBC 4th Quarter Survey
How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or
poor?
Excellent ........................................
Good ..............................................
Only fair..........................................
Poor ...............................................
Not sure .......................................
11/11
1
7
30
61
1
6/11
1
6
37
55
1
3/11
8
37
54
1
12/10
1
6
39
53
1
10/10
1
7
30
62
-
12/09
1
6
33
60
-
12/08
4
25
70
1
9/18,
20-21/08*
7
28
65
-
9/1012/08
1
10
32
56
1
6/08
1
6
29
63
1
2/08
2
14
39
44
1
12/07
4
22
39
33
2
10/051
5
27
46
22
-
3/051
4
37
41
18
1
8/041
4
33
42
21
1
3/041
4
32
38
26
-
1/031
1
18
44
36
1
1/021
1
26
48
24
-
Comparative data prior to 12/07 comes from surveys among registered likely voters conducted by The Tarrance Group and/or
Lake, Snell, Perry, Mermin Associates.
* Results for 9/18,20-21/08 among likely voters.
2b.
And over the course of the next year, do you think the state of the economy will get better, stay about the
same, or get worse?
Will get better ...................................
Will stay about the same ..................
Will get worse...................................
Not sure .........................................
11/11
27
43
26
4
6/11
30
36
30
4
3/11
29
30
37
4
12/10
37
37
21
5
10/10
37
35
26
2
12/09
43
29
25
3
12/08
39
30
27
4
9/18,
20-21/08*
42
28
23
7
9/1012/08
28
35
26
11
6/08
21
27
43
9
2/08
24
34
34
8
[153]
Q.2a and Q.2b COMBINED: CURRENT AND FUTURE VIEW OF THE ECONOMY
11/11
6/11
3/11
12/10 10/10
Optimistic now/optimistic for the future............
6
6
7
7
7
Optimistic now/pessimistic for the future .........
1
1
1
1
Pessimistic now/optimistic for the future..........
23
25
25
32
31
Pessimistic now/pessimistic for the future .......
65
63
63
56
59
Not sure for now or the future........................
5
5
4
5
2
12/08
4
1
37
54
4
* Results for 9/18,20-21/08 among likely voters.
9/18,
20-21/08*
6
64
23
7
9/1012/08
8
2
23
55
12
6/08
5
1
18
66
10
12/09
5
1
39
52
3
2/08
13
2
18
58
9
[152]
HART/McINTURFF
November/December 2011
3.
Study #10208c--page 3
CNBC 4th Quarter Survey
Thinking ahead to the holidays in December, approximately how much are you planning to spend on holiday
shopping this year? (IF "NOT SURE," PROBE:) Well, if you had to give me your best guess, about how
much do you think you will spend?
Less than $200..................................
$200-$499.........................................
$500-$999.........................................
$1,000 or more..................................
Not sure ..........................................
Mean.................................................
Mean (Among those who are
spending at least something) .............
4.
11/11
24
22
23
23
8
$751
12/10
21
27
22
22
8
$615
12/09
22
22
22
24
10
$778
12/08
22
27
24
20
7
$704
12/07
15
22
27
30
6
$738
12/06
16
22
25
27
10
$688
$855
$687
$873
$784
$782
$735
[154-158]
In which one or two of the following ways have you already done or plan to do most of your holiday
shopping? (IF MORE THAN TWO, ASK:) Well, if you had to pick just one or two, which would you pick?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE
5.
11/11
42
27
19
12
7
4
2
9
5
12/10
48
25
25
13
9
4
1
9
3
12/09
40
21
22
13
9
4
1
8
9
12/08
45
21
24
11
7
5
1
9
4
12/07
44
22
27
14
11
7
2
7
2
11/06
49
18
25
14
13
5
1
6
2
[159]
>
Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to
try to save money? (ACCEPT ALL THAT APPLY)
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE
Spending more time shopping around for deals and discounts ...............
Giving less expensive gifts ......................................................................
Giving fewer gifts.....................................................................................
Doing more shopping online....................................................................
Or will you not do any of these things......................................................
Giving more homemade gifts...................................................................
Using an online coupon service, such as Groupon or Living Social ........
Regiftingthat is, giving an item that you received as a gift in the past
to someone else as a gift ........................................................................
Not sure.................................................................................................
6.
11/11
33
30
26
16
16
13
9
12/10
39
36
31
19
17
19
NA
6
4
7
4
[160]
>
When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will
not immediately pay off in full and for which you will carry a balance for some amount of time?
Yes ...................................................
No.....................................................
Depends (VOL)...............................
Not sure..........................................
21
74
3
2
[161]
HART/McINTURFF
November/December 2011
7a/b.
Study #10208c--page 4
CNBC 4th Quarter Survey
Are you currently employed? (IF "NO," ASK:) Are you a student, a homemaker, retired, or unemployed and
looking for work? (IF "CURRENTLY EMPLOYED." ASK:) What type of work do you do?
Currently Employed
Professional/manager .....................
White-collar worker .........................
Blue-collar worker ...........................
Farmer/rancher ...............................
Not Currently Employed
Student ...........................................
Homemaker ....................................
Retired ............................................
Unemployed, looking for work.........
Volunteer (VOL) ............................
Disabled (VOL) .............................
Other specify.................................
Not sure/refused ...........................
17
21
17
1
4
8
20
7
4
1
-
[162-169]
CONTINUE
Skip to Q.9a
11/11
7
62
31
9
13
7
2
2.1
-1.0
6/11
9
62
29
10
10
7
2
1.5
-0.7
3/11
9
64
27
11
8
6
2
2.0
-1.1
12/10
7
62
31
9
11
9
2
2.1
-0.3
10/10
9
66
25
7
12
5
1
1.4
-0.4
8/101
10
63
26
NA
NA
NA
NA
NA
NA
12/09
11
61
28
8
10
8
2
1.3
-0.7
12/08
7
52
41
11
18
9
3
3.1
-0.6
9/08
4
53
43
14
19
8
2
4.0
-0.3
6/08
6
56
38
11
17
7
3
2.1
-0.5
2/08
4
47
49
13
22
11
3
5.4
-0.1
12/07
2
42
56
18
25
9
4
5.3
1.6
10/07
4
43
53
15
26
11
1
6.1
1.2
6/07
2
48
50
12
25
10
3
5.7
0
3/07
4
41
55
15
21
16
3
7.3
1.6
Comparative data for August 2010 comes from a survey conducted by Hart/McInturff for NBC News and the Wall Street
Journal.
HART/McINTURFF
November/December 2011
9a.
Study #10208c--page 5
CNBC 4th Quarter Survey
Over the next twelve months, do you expect that the cost of living--that is, what you pay for everyday goods
and services--will increase, decrease, or stay about the same? [177]
11/11
2
27
71
19
19
13
12
8
6.0
2.8
6/11
2
18
80
16
18
20
19
7
9.0
4.5
3/11
1
12
87
12
18
23
28
6
12.1
6.6
12/10
2
29
69
15
18
16
13
7
6.4
3.0
10/10
3
32
65
13
16
15
16
5
7.9
3.0
12/09
2
27
71
15
18
17
15
6
6.9
3.9
12/08
6
36
58
9
14
13
14
8
5.8
2.2
9/08
5
22
73
13
18
17
18
7
7.3
4.2
6/08
1
8
91
9
21
23
27
11
11.4
7.5
2/08
2
18
80
17
21
18
17
7
8.2
4.3
12/07
2
18
80
19
21
19
12
9
6.4
4.1
10/07
1
20
79
20
22
16
12
9
6.9
3.7
6/07
1
19
80
22
23
17
10
8
7.1
3.7
HART/McINTURFF
November/December 2011
10a.
Study #10208c--page 6
CNBC 4th Quarter Survey
Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve
months? If you do not own your home, please just say so. [211]
11/11
6/11
3/11
12/10
10/10
12/09
12/08
20
65
15
4
3
5
3
-0.5
-0.5
30
55
15
4
3
6
2
-1.6
-0.6
24
58
18
5
5
6
2
-1.2
-0.5
14
64
22
6
6
6
4
0.3
-0.5
21
60
19
6
4
6
3
-0.6
-0.5
20
59
20
4
6
8
3
-0.3
-0.5
22
61
17
4
5
5
3
-1.6
-0.5
9/08
6/08
2/08
12/07
10/07
3/07
20
56
24
6
7
9
2
-0.3
-0.5
23
54
23
5
6
9
3
-0.2
-1.0
20
54
26
5
8
9
4
-0.3
-0.5
16
50
34
6
9
13
6
2.2
0
11
49
40
8
9
17
6
3.9
0
9
43
48
12
13
19
4
4.0
0
1
Results shown among respondents who own their home, consisting of 78% of respondents in 11/11, 75% in 6/11, 78% in
3/11, 80% in 12/10, 83% in 10/10, 84% in 12/09, 77% in 12/08, 85% in 9/08, 86% in 6/08, 81% in 2/08, 82% in 12/07, 82% in
10/07, and 84% in 3/07.
11a/b.
Do you have money invested in the stock market and mutual funds, including IRAs and 401-Ks? (IF YES,
ASK:) And is the value of these investments above or below fifty thousand dollars?
Yes, Have Money invested
Above $50,000...............................
Below $50,000 ...............................
Not sure .........................................
No, no money invested ....................
Not sure/refused ............................
11/11
51
27
19
5
47
2
6/11
52
29
19
4
46
2
3/11
46
25
21
NA
47
7
12/10
47
27
20
NA
45
8
10/10
7
13
11
7
3
2
1
1
44
11
12/09
8
13
8
8
2
2
3
2
42
12
[218-219]
12/08
8
14
9
9
4
4
1
1
42
8
HART/McINTURFF
November/December 2011
12a/b.
Study #10208c--page 7
CNBC 4th Quarter Survey
In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF
"GOOD TIME/BAD TIME," ASK:) Would you say it is a very (good time/bad time) or just a somewhat (good
time/bad time)?
11/11
7
22
31
22
18
6/11
7
24
33
17
19
3/11
8
27
31
15
19
12/10
7
28
31
15
19
10/10
6
31
31
20
12
12/09
12
29
24
24
11
12/08
15
23
22
30
10
10/07
13
36
18
9
24
[220-221]
41
22
8
15
12
2
[222]
Changing subjects...
13.
Government statistics show that the gap between the highest income workers and middle- and low-income
workers has been getting wider. Which one of the following do you think is most responsible for this? (IF
"ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you
say is MOST responsible?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE
11/11
22
16
[223]
16
15
14
7
4
6
September 2006 +1
30
26
18
12
7
3
4
HART/McINTURFF
November/December 2011
Study #10208c--page 8
CNBC 4th Quarter Survey
How much shopping do you do onlinea lot, a fair amount, just some, very little, or none at all?
11/11
11
16
17
24
32
-
A lot of shopping...............................
A fair amount of shopping.................
Just some shopping..........................
Very little shopping ...........................
No shopping at all .............................
Not sure ..........................................
15.
12/10
10
15
16
26
33
-
[224]
When shopping in a store, have you ever used your cell phone or other mobile device to see if you can get a
lower price for an item at another store or on the Internet? *
Yes, have done this .................................................
No, have not done this .............................................
Do not have a cell phone/mobile device (VOL) ........
Not sure .................................................................
24
72
4
-
[225]
16
83
1
[226]
17/18.
This holiday season, do you plan to give or receive any Apple products such as iPads, iPhones, iPods, or
Mac computers? (IF YES, ASK :) And do you plan to give, receive, or both give AND receive an Apple
product this holiday season? *
Yes
YesGive ........................................
YesReceive...................................
YesBoth give and receive .............
YesNot sure ..................................
No.....................................................
Not sure ..........................................
11/11 **
18
9
2
5
2
80
2
12/10
17
NA
NA
NA
NA
81
2
[227]
HART/McINTURFF
November/December 2011
Study #10208c--page 9
CNBC 4th Quarter Survey
Changing subjects
19.
Do you think it is very likely, somewhat likely, somewhat unlikely, or very unlikely that Democrats and
Republicans in Congress will reach an agreement in the next few months on reducing government
spending?
Very likely .......................................
Somewhat likely ...............................
Somewhat unlikely ...........................
Very unlikely ....................................
Not sure ........................................
20.
11/11
5
16
21
52
6
6/11
9
23
22
41
5
[229]
As you may know a special committee in Congress failed to meet a November deadline for making
recommendations to reduce the federal deficit. This means that starting in 2013 there would be automatic
cuts from the federal budget of six hundred billion dollars from the military budget and an equal total of six
hundred billion dollars in cuts from all non-military government programs and services.
Would you favor Congress moving ahead with this automatic set of cuts in the military and non-military
programs, would you favor Congress finding another plan to deal with the deficit that has more cuts, or
would you favor Congress finding another plan to deal with the deficit that has fewer cuts?
Favor moving ahead with automatic cuts ...................................................
Favor finding another plan to deal with the deficit that has MORE cuts .....
Favor finding another plan to deal with the deficit that has FEWER cuts ...
Not sure ...................................................................................................
21.
16
25
43
16
[230]
Who do you think is more to blame for the failure of the special committee to come up with a plan to reduce
the deficitthe Democrats on the committee, the Republicans on the committee, or do you think they are
equally to blame? *
Democrats more to blame ...............
Republicans more to blame..............
Equally to blame ...............................
Not sure..........................................
10
23
62
5
[231]
22.
As you may know, the founder of Apple, Steve Jobs, recently died. Do you expect that, when it comes to
technology and the products it offers Apple will be more innovative, less innovative, or will Apple be about as
innovative as it was before Steve Jobs' passing? **
Expect will be more innovative ..................
Expect will be less innovative ...................
Expect will be as innovative as before ......
Not sure ...................................................
** Asked of one-half the respondents (FORM B).
14
19
53
14
[232]
HART/McINTURFF
November/December 2011
23.
Study #10208c--page 10
CNBC 4th Quarter Survey
When it comes to the amount of personal debt that you have--such as credit cards, car loans, student loans,
doctors and hospital bills, and home mortgages--would you say that you have a lot of debt, some debt, not
much debt, or no debt at all?
A lot of debt.......................................
Some debt ........................................
Not much debt ..................................
No debt at all.....................................
Not sure ..........................................
11/11
15
31
29
23
2
6/08
19
31
26
22
2
2/08
16
30
28
24
2
[233]
FACTUALS: Now I am going to ask you a few questions for statistical purposes only.
F1.
F2a-c.
17
15
7
15
6
10
13
12
5
[236-238]
F3b.
[234-235]
F3a.
1
6
26
17
11
21
1
13
2
2
20
63
4
13
[239]
22
61
4
13
[240]
HART/McINTURFF
November/December 2011
F4a/b.
Study #10208c--page 11
CNBC 4th Quarter Survey
Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or
conservative? (IF "LIBERAL" OR "CONSERVATIVE," ASK:) Do you consider yourself to be very
(liberal/conservative) or somewhat (liberal/conservative)?
Very liberal........................................
Somewhat liberal ..............................
Moderate ..........................................
Somewhat conservative....................
Very conservative .............................
Not sure ..........................................
F5.
8
11
39
22
12
8
Are you currently single and never married, unmarried and living with a partner, married, separated,
widowed, or divorced?
Single.........................................................
Unmarried and living with a partner ...........
Married.......................................................
Separated ..................................................
Widowed ....................................................
Divorced.....................................................
Other (VOL) .............................................
Not sure/refused ......................................
F6.
20
4
56
2
7
7
1
3
[243]
Do you have any children under age eighteen of whom you are the parent or primary guardian?
Yes, kids under 18 in household.......
No, no kids under 18 in household ...
Not sure..........................................
F7a.
[241-242]
32
65
3
[244]
13
7
77
3
[245-246]
If you added together the yearly income of all the members of your family who were living at home last year,
what would the total be? I'm going to read some income ranges, please stop me when I reach the range for
your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars,
between twenty thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty
thousand dollars, between forty thousand dollars and fifty thousand dollars, between fifty thousand dollars
and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand
dollars, between one hundred thousand dollars and two hundred thousand dollars, or more than two
hundred thousand dollars?
Less than $10,000 ............................
Between $10,000 and $20,000 .........
Between $20,000 and $30,000 .........
Between $30,000 and $40,000 .........
Between $40,000 and $50,000 .........
Between $50,000 and $75,000 .........
Between $75,000 and $100,000 .......
Between $100,000 and $200,000 .....
More than $200,000 .........................
Not sure/refused .............................
5
8
9
10
7
13
9
14
5
20
[259-260]
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 148
Q.1a. For statistical purposes only, would you please tell me how old you are? (IF "REFUSED," ASK:) Well, would you tell me which age group you belong to?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
18-24
12%
11%
13%
14%
14%
10%
7%
42%
17%
16%
5%
2%
7%
10%
19%
25-29
7%
6%
8%
7%
7%
10%
5%
25%
7%
8%
7%
6%
14%
4%
8%
30-34
9%
9%
9%
11%
8%
11%
7%
33%
8%
6%
12%
11%
12%
12%
7%
35-39
7%
6%
7%
3%
8%
7%
8%
30%
8%
5%
8%
8%
6%
8%
9%
40-44
9%
10%
8%
7%
11%
7%
11%
39%
9%
4%
15%
9%
14%
16%
6%
1%
45-49
7%
9%
6%
10%
4%
8%
9%
31%
4%
9%
13%
6%
6%
12%
11%
1%
50-54
8%
8%
9%
10%
7%
9%
7%
29%
9%
8%
6%
10%
9%
13%
12%
3%
55-59
10%
11%
9%
15%
9%
11%
7%
35%
8%
12%
7%
16%
17%
12%
11%
6%
60-64
11%
11%
10%
8%
11%
7%
15%
36%
8%
12%
12%
12%
8%
9%
8%
15%
65-69
7%
8%
6%
4%
7%
9%
9%
35%
8%
7%
5%
7%
4%
2%
2%
23%
70-74
5%
5%
5%
2%
7%
5%
3%
23%
6%
4%
3%
6%
2%
1%
20%
75 and over
6%
6%
7%
7%
4%
5%
10%
32%
7%
5%
6%
7%
1%
29%
2%
3%
2%
3%
1%
2%
10%
1%
4%
1%
1%
1%
6%
2%
Not sure/refused
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 148
Q.1a. For statistical purposes only, would you please tell me how old you are? (IF "REFUSED," ASK:) Well, would you tell me which age group you belong to?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
18-24
12%
14%
13%
11%
6%
5%
5%
5%
10%
35%
11%
15%
5%
11%
19%
4%
11%
11%
18%
25-29
7%
7%
12%
8%
6%
4%
6%
6%
3%
13%
8%
8%
4%
8%
2%
10%
13%
7%
5%
6%
1%
30-34
9%
8%
8%
10%
10%
8%
10%
10%
6%
8%
11%
10%
10%
12%
9%
8%
12%
12%
8%
4%
11%
35-39
7%
9%
6%
6%
8%
8%
4%
6%
10%
8%
7%
7%
6%
8%
5%
7%
10%
7%
7%
5%
6%
40-44
9%
6%
11%
5%
12%
15%
11%
9%
14%
5%
11%
15%
11%
14%
9%
7%
18%
8%
9%
4%
10%
45-49
7%
3%
5%
11%
12%
15%
8%
8%
9%
3%
7%
16%
9%
5%
11%
6%
8%
13%
4%
3%
15%
50-54
8%
7%
7%
11%
9%
7%
12%
9%
11%
3%
10%
14%
10%
11%
10%
7%
7%
8%
12%
5%
10%
55-59
10%
7%
7%
15%
11%
13%
10%
12%
8%
7%
16%
8%
12%
8%
15%
8%
10%
11%
9%
11%
14%
60-64
11%
10%
12%
9%
13%
11%
8%
11%
16%
6%
11%
5%
13%
10%
16%
7%
7%
12%
11%
9%
16%
65-69
7%
9%
5%
4%
5%
5%
9%
8%
4%
5%
3%
1%
7%
5%
6%
7%
6%
5%
7%
10%
6%
70-74
5%
7%
6%
5%
2%
1%
8%
5%
4%
2%
1%
5%
4%
6%
5%
2%
3%
6%
8%
2%
75 and over
6%
12%
6%
5%
2%
3%
6%
8%
5%
4%
1%
5%
3%
7%
8%
2%
2%
7%
15%
3%
2%
1%
2%
4%
5%
3%
3%
1%
3%
1%
3%
1%
4%
1%
1%
1%
4%
2%
6%
Not sure/refused
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 148
Q.1a. For statistical purposes only, would you please tell me how old you are? (IF "REFUSED," ASK:) Well, would you tell me which age group you belong to?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
18-24
12%
11%
12%
11%
10%
7%
14%
12%
13%
9%
13%
10%
10%
25%
13%
12%
10%
12%
14%
21%
10%
25-29
7%
7%
8%
7%
5%
7%
11%
6%
8%
8%
7%
7%
11%
5%
11%
7%
4%
6%
10%
12%
6%
30-34
9%
6%
8%
11%
10%
8%
6%
10%
9%
18%
4%
8%
11%
11%
14%
9%
5%
7%
12%
12%
15%
35-39
7%
8%
4%
5%
7%
7%
9%
2%
9%
15%
3%
5%
5%
7%
6%
8%
6%
7%
8%
11%
5%
40-44
9%
10%
8%
9%
8%
8%
15%
9%
7%
17%
5%
9%
5%
14%
14%
8%
7%
7%
12%
19%
8%
45-49
7%
7%
8%
8%
5%
6%
10%
6%
8%
16%
3%
8%
7%
5%
9%
9%
4%
6%
8%
4%
4%
50-54
8%
11%
7%
9%
8%
8%
5%
8%
11%
9%
8%
8%
10%
7%
5%
11%
7%
9%
6%
7%
7%
55-59
10%
11%
14%
8%
10%
13%
6%
15%
9%
4%
13%
11%
11%
5%
11%
10%
10%
9%
11%
6%
8%
60-64
11%
10%
12%
11%
13%
15%
10%
13%
9%
2%
15%
11%
8%
9%
9%
13%
8%
11%
10%
5%
15%
65-69
7%
7%
9%
7%
9%
6%
6%
7%
6%
2%
9%
9%
4%
3%
5%
6%
10%
8%
5%
2%
6%
70-74
5%
5%
5%
5%
6%
4%
2%
5%
5%
7%
6%
3%
2%
2%
3%
10%
7%
3%
1%
5%
75 and over
6%
6%
4%
9%
8%
5%
6%
6%
5%
10%
7%
5%
4%
1%
3%
15%
10%
1%
10%
2%
1%
1%
1%
6%
1%
1%
3%
1%
10%
3%
1%
4%
1%
1%
Not sure/refused
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 150
Q.1b. And to ensure that we have a representative sample, would you please tell me whether you are from a Hispanic or Spanish-speaking background?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Yes, Hispanic
11%
10%
12%
9%
14%
6%
14%
16%
12%
8%
7%
20%
10%
5%
1%
6%
6%
15%
7%
89%
90%
88%
91%
86%
94%
86%
84%
88%
92%
93%
80%
90%
95%
99%
94%
94%
85%
93%
Not sure/refused
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 150
Q.1b. And to ensure that we have a representative sample, would you please tell me whether you are from a Hispanic or Spanish-speaking background?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Yes, Hispanic
11%
15%
19%
7%
4%
5%
11%
9%
15%
15%
8%
10%
7%
9%
4%
15%
14%
12%
9%
10%
4%
89%
85%
81%
93%
96%
95%
89%
91%
85%
85%
92%
90%
93%
91%
96%
85%
86%
88%
91%
90%
96%
Not sure/refused
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 150
Q.1b. And to ensure that we have a representative sample, would you please tell me whether you are from a Hispanic or Spanish-speaking background?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Yes, Hispanic
11%
11%
17%
6%
8%
10%
13%
8%
12%
13%
10%
1%
2%
100%
9%
9%
16%
14%
9%
13%
11%
89%
89%
83%
94%
92%
90%
87%
92%
88%
87%
90%
99%
98%
91%
91%
84%
86%
91%
87%
89%
Not sure/refused
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 151
Q.1c. And again, for statistical purposes only, what is your race--white, black or African American, Asian, or something else?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
White
73%
78%
69%
72%
65%
81%
79%
66%
71%
75%
81%
63%
72%
81%
84%
78%
78%
66%
83%
Black or African
American
10%
7%
12%
12%
17%
8%
11%
8%
10%
11%
13%
12%
7%
6%
7%
8%
15%
8%
Asian
2%
2%
2%
3%
1%
2%
2%
3%
2%
2%
1%
1%
1%
3%
5%
3%
3%
1%
Other
5%
4%
5%
5%
4%
3%
6%
6%
6%
3%
2%
4%
6%
3%
4%
4%
4%
4%
2%
Hispanic (VOL)
9%
8%
11%
7%
12%
5%
11%
13%
12%
7%
4%
17%
8%
5%
1%
6%
6%
13%
6%
Not sure/refused
1%
1%
1%
1%
1%
1%
2%
1%
1%
3%
1%
2%
1%
1%
2%
1%
1%
1%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 151
Q.1c. And again, for statistical purposes only, what is your race--white, black or African American, Asian, or something else?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
White
73%
62%
68%
78%
84%
85%
80%
77%
71%
60%
77%
71%
84%
86%
83%
62%
69%
73%
73%
77%
82%
Black or African
American
10%
16%
11%
8%
7%
8%
4%
9%
9%
16%
9%
11%
6%
4%
7%
14%
15%
9%
11%
8%
9%
Asian
2%
1%
2%
3%
2%
2%
2%
2%
2%
3%
2%
2%
1%
3%
2%
3%
2%
2%
3%
Other
5%
6%
5%
4%
2%
1%
5%
4%
2%
8%
3%
5%
2%
3%
2%
6%
6%
3%
4%
5%
3%
Hispanic (VOL)
9%
13%
15%
7%
4%
4%
8%
7%
14%
14%
7%
10%
5%
6%
4%
14%
10%
11%
8%
7%
3%
Not sure/refused
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
1%
2%
1%
2%
1%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 151
Q.1c. And again, for statistical purposes only, what is your race--white, black or African American, Asian, or something else?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
White
73%
67%
68%
91%
83%
70%
74%
80%
71%
67%
76%
100%
8%
82%
75%
63%
69%
80%
76%
72%
Black or African
American
10%
17%
6%
1%
2%
15%
7%
6%
12%
11%
10%
100%
2%
5%
8%
17%
12%
5%
6%
8%
Asian
2%
2%
3%
1%
1%
2%
3%
1%
2%
3%
2%
3%
2%
1%
1%
3%
2%
6%
Other
5%
3%
5%
3%
7%
4%
4%
4%
5%
6%
3%
5%
1%
6%
5%
5%
3%
4%
3%
Hispanic (VOL)
9%
10%
16%
4%
7%
8%
12%
7%
10%
12%
8%
84%
8%
7%
13%
12%
8%
12%
9%
Not sure/refused
1%
1%
2%
1%
2%
1%
1%
1%
1%
2%
1%
1%
1%
2%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 152
Q.2a. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college
grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Excellent
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Good
7%
5%
8%
6%
8%
4%
9%
5%
10%
5%
8%
5%
9%
7%
6%
11%
4%
10%
3%
Only fair
30%
33%
29%
34%
34%
26%
26%
37%
35%
26%
23%
28%
28%
33%
39%
37%
33%
34%
22%
Poor
61%
60%
62%
59%
57%
67%
64%
56%
54%
68%
68%
65%
62%
58%
55%
51%
60%
55%
74%
1%
1%
1%
1%
2%
1%
2%
1%
1%
1%
2%
1%
Total Excellent/Good
7%
6%
8%
6%
9%
5%
9%
5%
10%
6%
9%
5%
9%
7%
6%
11%
5%
10%
4%
92%
93%
91%
93%
91%
94%
90%
93%
89%
94%
91%
93%
90%
92%
94%
89%
93%
89%
96%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 152
Q.2a. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Excellent
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Good
7%
6%
4%
3%
10%
10%
8%
11%
7%
6%
10%
7%
6%
8%
6%
5%
6%
9%
6%
11%
Only fair
30%
25%
31%
36%
34%
40%
14%
34%
34%
34%
32%
42%
32%
30%
34%
29%
19%
32%
32%
36%
34%
Poor
61%
67%
64%
59%
56%
50%
86%
58%
51%
57%
60%
45%
61%
64%
57%
62%
74%
62%
58%
56%
55%
1%
1%
1%
3%
2%
1%
2%
2%
1%
1%
1%
Total Excellent/Good
7%
7%
5%
4%
9%
10%
1%
8%
12%
7%
7%
11%
8%
5%
9%
7%
6%
6%
9%
7%
11%
92%
92%
95%
95%
90%
90%
99%
92%
85%
91%
92%
87%
92%
95%
91%
92%
93%
94%
91%
92%
89%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 152
Q.2a. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Excellent
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Good
7%
8%
2%
3%
5%
10%
8%
2%
6%
8%
6%
4%
18%
6%
5%
6%
9%
6%
6%
4%
4%
Only fair
30%
36%
29%
27%
18%
31%
34%
30%
31%
33%
30%
31%
35%
34%
36%
29%
29%
31%
34%
33%
29%
Poor
61%
55%
66%
70%
76%
58%
57%
67%
61%
59%
62%
64%
46%
57%
57%
64%
61%
61%
58%
60%
65%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
2%
1%
Total Excellent/Good
7%
8%
4%
3%
6%
10%
9%
3%
7%
8%
7%
5%
18%
7%
6%
7%
9%
7%
7%
5%
5%
92%
91%
95%
96%
94%
89%
90%
97%
92%
92%
93%
94%
81%
91%
93%
93%
90%
92%
92%
93%
95%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 153
Q.2b. And over the course of the next year, do you think the state of the economy will get better, stay about the same, or get worse?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
27%
27%
27%
28%
31%
23%
24%
24%
25%
28%
33%
25%
25%
29%
32%
28%
25%
29%
28%
43%
43%
44%
45%
38%
42%
51%
49%
50%
41%
30%
37%
45%
49%
46%
48%
52%
40%
37%
26%
26%
25%
23%
28%
31%
20%
24%
22%
28%
29%
33%
27%
17%
19%
19%
22%
29%
25%
4%
4%
4%
4%
3%
4%
5%
3%
3%
3%
8%
5%
3%
5%
3%
5%
1%
2%
10%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 153
Q.2b. And over the course of the next year, do you think the state of the economy will get better, stay about the same, or get worse?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
27%
26%
24%
31%
33%
37%
17%
28%
40%
26%
27%
30%
30%
27%
32%
25%
24%
24%
28%
32%
34%
43%
33%
42%
49%
48%
46%
32%
48%
35%
46%
46%
48%
47%
50%
44%
39%
36%
53%
42%
37%
47%
26%
34%
31%
18%
17%
16%
48%
20%
20%
24%
25%
19%
22%
23%
22%
29%
37%
21%
26%
25%
16%
4%
7%
3%
2%
2%
1%
3%
4%
5%
4%
2%
3%
1%
2%
7%
3%
2%
4%
6%
3%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 153
Q.2b. And over the course of the next year, do you think the state of the economy will get better, stay about the same, or get worse?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
27%
36%
23%
17%
12%
45%
29%
25%
24%
27%
27%
26%
48%
23%
29%
25%
29%
26%
29%
25%
28%
43%
47%
37%
45%
45%
31%
47%
44%
46%
49%
40%
46%
24%
42%
51%
43%
36%
41%
51%
42%
44%
26%
13%
38%
35%
40%
21%
21%
29%
27%
22%
28%
25%
19%
31%
19%
29%
27%
28%
18%
29%
25%
4%
4%
2%
3%
3%
3%
3%
2%
3%
2%
5%
3%
9%
4%
1%
3%
8%
5%
2%
4%
3%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Q.2a/b. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?
the state of the economy will get better, stay about the same, or get worse?
Table 152
And over the course of the next year, do you think
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Optimistic now/
optimistic for the
future
6%
4%
7%
4%
8%
4%
7%
4%
9%
4%
8%
4%
8%
6%
5%
9%
4%
9%
3%
Optimistic now/
pessimistic for the
future
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
Pessimistic now/
optimistic for the
future
23%
24%
23%
25%
26%
20%
22%
21%
21%
26%
26%
23%
21%
26%
28%
24%
22%
21%
27%
Pessimistic now/
pessimistic for the
future
65%
66%
64%
65%
62%
69%
65%
69%
66%
65%
58%
66%
67%
62%
64%
62%
71%
65%
61%
5%
5%
5%
5%
4%
6%
6%
5%
4%
4%
8%
6%
3%
6%
3%
4%
2%
3%
9%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Q.2a/b. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?
the state of the economy will get better, stay about the same, or get worse?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
Table 152
And over the course of the next year, do you think
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Optimistic now/
optimistic for the
future
6%
6%
4%
2%
9%
10%
7%
9%
5%
6%
9%
6%
5%
7%
5%
5%
5%
7%
6%
11%
Optimistic now/
pessimistic for the
future
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Pessimistic now/
optimistic for the
future
23%
22%
22%
30%
26%
27%
17%
23%
36%
23%
23%
22%
25%
26%
26%
22%
19%
24%
22%
28%
26%
Pessimistic now/
pessimistic for the
future
65%
63%
70%
64%
62%
62%
80%
66%
45%
65%
68%
63%
66%
68%
63%
64%
71%
68%
65%
59%
60%
5%
8%
3%
3%
3%
1%
3%
4%
9%
6%
2%
5%
2%
3%
8%
4%
3%
5%
7%
3%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Q.2a/b. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?
the state of the economy will get better, stay about the same, or get worse?
Table 152
And over the course of the next year, do you think
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Optimistic now/
optimistic for the
future
6%
7%
3%
2%
5%
10%
6%
2%
6%
7%
5%
4%
16%
6%
5%
5%
8%
5%
6%
4%
5%
Optimistic now/
pessimistic for the
future
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
Pessimistic now/
optimistic for the
future
23%
31%
22%
16%
10%
35%
26%
25%
22%
24%
24%
23%
33%
22%
26%
22%
24%
23%
25%
20%
26%
Pessimistic now/
pessimistic for the
future
65%
57%
71%
77%
81%
51%
63%
70%
67%
66%
65%
68%
39%
65%
65%
69%
59%
65%
65%
70%
66%
5%
4%
3%
4%
3%
4%
4%
2%
4%
3%
5%
4%
10%
6%
3%
3%
9%
6%
3%
6%
3%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 154
Q.3. Thinking ahead to the holidays in December, approximately how much are you planning to spend on holiday shopping this year? (IF "NOT SURE," PROBE:) Well, if you had
to give me your best guess, about how much do you think you will spend?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
24%
22%
25%
19%
24%
24%
27%
24%
16%
23%
31%
31%
23%
15%
19%
17%
13%
16%
33%
$200 to $499
22%
21%
23%
23%
17%
27%
24%
28%
20%
19%
21%
21%
23%
21%
23%
20%
25%
23%
20%
$500 to $999
23%
22%
24%
24%
22%
20%
26%
30%
20%
24%
16%
24%
25%
23%
18%
24%
26%
20%
22%
$1,000 or more
23%
26%
20%
29%
24%
22%
17%
14%
38%
25%
16%
16%
19%
33%
34%
34%
31%
28%
15%
8%
9%
8%
5%
13%
7%
6%
4%
6%
9%
16%
8%
10%
8%
6%
5%
5%
13%
10%
Mean
751
895
617
655
692
718
981
508
913
952
615
624
646
1008
906
941
943
1034
587
855
1019
702
721
800
819
1130
539
1030
1126
752
769
719
1092
988
1016
1009
1074
736
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 154
Q.3. Thinking ahead to the holidays in December, approximately how much are you planning to spend on holiday shopping this year? (IF "NOT SURE," PROBE:) Well, if you had
to give me your best guess, about how much do you think you will spend?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
24%
42%
26%
10%
8%
8%
27%
19%
15%
36%
18%
10%
12%
15%
11%
35%
33%
19%
19%
28%
5%
$200 to $499
22%
26%
29%
32%
13%
11%
22%
23%
13%
27%
26%
16%
19%
23%
15%
25%
25%
21%
20%
25%
12%
$500 to $999
23%
14%
27%
28%
28%
25%
15%
25%
27%
22%
23%
25%
27%
30%
26%
19%
16%
26%
23%
22%
22%
$1,000 or more
23%
13%
14%
25%
44%
47%
28%
24%
34%
11%
25%
43%
34%
26%
39%
13%
20%
27%
27%
18%
51%
8%
5%
4%
5%
7%
9%
8%
9%
11%
4%
8%
6%
8%
6%
9%
8%
6%
7%
11%
7%
10%
Mean
751
423
520
828
724
1381
400
760
1251 1009
752 1233
487
573
697
938
739
1377
855
550
601
1001
801
1499
481
813
1325 1074
799 1305
596
758
765 1029
844
1426
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 154
Q.3. Thinking ahead to the holidays in December, approximately how much are you planning to spend on holiday shopping this year? (IF "NOT SURE," PROBE:) Well, if you had
to give me your best guess, about how much do you think you will spend?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
24%
23%
30%
19%
21%
26%
30%
20%
20%
13%
28%
22%
35%
24%
15%
18%
38%
24%
15%
19%
25%
$200 to $499
22%
24%
25%
22%
22%
20%
24%
19%
25%
23%
22%
22%
18%
25%
21%
24%
20%
26%
22%
22%
22%
$500 to $999
23%
22%
24%
25%
20%
19%
18%
28%
24%
24%
22%
23%
17%
29%
29%
26%
14%
21%
29%
26%
16%
$1,000 or more
23%
24%
15%
29%
32%
24%
23%
27%
23%
33%
19%
26%
12%
16%
30%
25%
16%
20%
29%
30%
30%
8%
7%
6%
5%
5%
11%
5%
6%
8%
7%
9%
7%
18%
6%
5%
7%
12%
9%
5%
3%
7%
Mean
751
750
457
926
953
762
872
782
706
813
729
796
519
577
945
810
500
640
859
798
1029
855
866
549
984
1071
881
993
877
781
882
850
892
652
667
1039
871
644
686
923
865
1128
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 159
Q.4. In which one or two of the following ways have you already done or plan to do most of your holiday shopping? (IF MORE THAN TWO, ASK:) Well, if you had to pick just
one or two, which would you pick? (m)
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
At big-box stores,
such as Wal-Mart or
Best Buy
42%
43%
41%
33%
51%
42%
36%
50%
45%
39%
29%
49%
41%
39%
33%
37%
40%
51%
34%
Online, not in
stores
27%
30%
24%
34%
26%
24%
23%
31%
35%
27%
12%
14%
27%
43%
32%
43%
38%
23%
16%
At department
stores, such as
Macy's or Sears
19%
17%
21%
26%
16%
19%
17%
18%
18%
20%
21%
19%
21%
18%
20%
19%
21%
23%
17%
At locally owned,
non-chain stores
12%
13%
12%
11%
9%
15%
15%
10%
8%
17%
13%
9%
16%
10%
16%
13%
10%
16%
17%
At chain stores,
such as J. Crew or
Barnes and Noble
7%
5%
9%
9%
6%
7%
8%
7%
7%
6%
9%
5%
5%
10%
13%
12%
8%
2%
9%
Through mail-order
catalogues
4%
3%
5%
5%
2%
4%
7%
1%
6%
10%
4%
4%
4%
6%
5%
1%
4%
9%
At luxury stores,
such as Tiffany or
Neiman Marcus
2%
3%
2%
1%
3%
1%
5%
2%
5%
2%
1%
1%
2%
4%
3%
4%
3%
2%
1%
Other (VOL)
9%
9%
9%
8%
7%
9%
12%
6%
6%
10%
15%
11%
9%
5%
9%
6%
7%
3%
16%
Not sure
5%
5%
5%
6%
6%
2%
4%
2%
2%
5%
11%
5%
7%
2%
3%
2%
7%
7%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 159
Q.4. In which one or two of the following ways have you already done or plan to do most of your holiday shopping? (IF MORE THAN TWO, ASK:) Well, if you had to pick just
one or two, which would you pick? (m)
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
At big-box stores,
such as Wal-Mart or
Best Buy
42%
49%
47%
39%
38%
30%
49%
37%
45%
47%
41%
45%
37%
41%
33%
47%
50%
45%
40%
33%
35%
Online, not in
stores
27%
11%
20%
43%
38%
46%
21%
28%
37%
21%
32%
38%
36%
35%
36%
17%
18%
29%
34%
21%
40%
At department
stores, such as
Macy's or Sears
19%
12%
20%
18%
23%
24%
11%
22%
14%
23%
20%
20%
21%
21%
22%
17%
15%
20%
19%
21%
21%
At locally owned,
non-chain stores
12%
10%
15%
14%
11%
11%
13%
14%
12%
8%
16%
8%
13%
15%
13%
12%
6%
11%
15%
15%
10%
At chain stores,
such as J. Crew or
Barnes and Noble
7%
5%
2%
12%
8%
8%
9%
7%
5%
7%
7%
9%
9%
9%
9%
5%
6%
9%
6%
7%
8%
Through mail-order
catalogues
4%
7%
3%
5%
3%
4%
6%
5%
2%
2%
4%
1%
5%
4%
5%
4%
4%
3%
4%
6%
5%
At luxury stores,
such as Tiffany or
Neiman Marcus
2%
1%
2%
4%
4%
5%
1%
10%
1%
4%
1%
3%
2%
4%
2%
4%
2%
3%
1%
6%
Other (VOL)
9%
14%
11%
4%
5%
5%
14%
8%
6%
10%
5%
8%
7%
7%
9%
10%
16%
7%
5%
12%
5%
Not sure
5%
7%
3%
1%
4%
7%
2%
5%
3%
5%
3%
2%
4%
3%
5%
5%
4%
4%
5%
5%
7%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 159
Q.4. In which one or two of the following ways have you already done or plan to do most of your holiday shopping? (IF MORE THAN TWO, ASK:) Well, if you had to pick just
one or two, which would you pick? (m)
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
At big-box stores,
such as Wal-Mart or
Best Buy
42%
42%
42%
44%
53%
31%
43%
44%
43%
48%
40%
42%
43%
43%
35%
43%
47%
58%
33%
45%
44%
Online, not in
stores
27%
28%
29%
26%
25%
30%
34%
32%
23%
35%
23%
29%
14%
22%
56%
28%
1%
5%
69%
42%
29%
At department
stores, such as
Macy's or Sears
19%
21%
17%
21%
15%
18%
18%
17%
22%
14%
22%
18%
17%
28%
12%
24%
19%
28%
13%
12%
18%
At locally owned,
non-chain stores
12%
12%
14%
14%
12%
17%
8%
16%
12%
9%
14%
14%
8%
6%
8%
15%
12%
17%
8%
7%
8%
At chain stores,
such as J. Crew or
Barnes and Noble
7%
7%
8%
8%
5%
8%
8%
8%
7%
8%
7%
7%
3%
6%
8%
10%
4%
8%
7%
9%
11%
Through mail-order
catalogues
4%
5%
4%
4%
4%
6%
3%
4%
5%
2%
5%
5%
1%
1%
2%
3%
7%
8%
3%
3%
7%
At luxury stores,
such as Tiffany or
Neiman Marcus
2%
3%
3%
2%
3%
4%
2%
2%
3%
2%
3%
1%
2%
4%
3%
1%
3%
3%
2%
Other (VOL)
9%
8%
12%
6%
7%
8%
8%
8%
7%
8%
9%
9%
9%
8%
6%
6%
15%
1%
5%
8%
9%
Not sure
5%
3%
4%
2%
3%
8%
5%
2%
3%
3%
5%
2%
19%
4%
1%
4%
9%
1%
1%
2%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
33%
31%
34%
33%
29%
37%
32%
39%
35%
29%
26%
31%
37%
34%
29%
31%
34%
47%
26%
30%
25%
34%
30%
33%
27%
28%
32%
31%
28%
27%
28%
36%
24%
30%
28%
32%
33%
20%
26%
24%
27%
27%
24%
25%
27%
22%
23%
33%
22%
25%
26%
30%
19%
30%
23%
25%
23%
16%
20%
13%
16%
18%
12%
18%
11%
16%
17%
24%
19%
12%
13%
20%
10%
10%
15%
28%
16%
21%
11%
20%
16%
17%
11%
21%
18%
16%
8%
9%
13%
25%
24%
25%
23%
15%
10%
13%
8%
19%
11%
13%
14%
15%
17%
13%
13%
9%
13%
16%
10%
13%
13%
9%
15%
12%
Using an online
coupon service, such
as Groupon or Living
Social
9%
8%
10%
14%
11%
5%
6%
13%
12%
10%
1%
6%
11%
10%
13%
12%
12%
8%
6%
Regifting--that is,
giving an item that
you received as a
gift in the past to
someone else as a
gift
6%
6%
6%
6%
7%
5%
5%
6%
6%
6%
4%
8%
5%
5%
6%
6%
3%
7%
6%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
Not sure
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
4%
5%
4%
5%
3%
4%
4%
3%
2%
4%
8%
5%
4%
2%
3%
3%
3%
8%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
33%
33%
32%
33%
32%
28%
30%
29%
39%
40%
33%
45%
33%
37%
28%
32%
30%
38%
31%
29%
29%
30%
36%
31%
28%
26%
28%
29%
30%
24%
35%
32%
27%
29%
29%
27%
30%
32%
32%
30%
24%
30%
26%
27%
27%
29%
22%
23%
26%
24%
23%
30%
27%
23%
27%
31%
25%
24%
35%
27%
23%
21%
25%
16%
18%
11%
12%
18%
16%
22%
17%
14%
12%
13%
9%
17%
16%
20%
15%
9%
16%
14%
23%
18%
16%
11%
13%
17%
24%
29%
18%
16%
14%
16%
17%
28%
21%
21%
20%
11%
7%
21%
20%
11%
23%
13%
15%
14%
20%
7%
5%
14%
12%
12%
17%
13%
10%
9%
8%
9%
17%
12%
16%
9%
15%
4%
Using an online
coupon service, such
as Groupon or Living
Social
9%
5%
7%
17%
10%
10%
10%
10%
7%
7%
8%
18%
11%
10%
10%
8%
9%
12%
7%
9%
9%
Regifting--that is,
giving an item that
you received as a
gift in the past to
someone else as a
gift
6%
9%
9%
4%
4%
3%
7%
5%
7%
7%
7%
1%
6%
6%
6%
6%
10%
6%
4%
7%
5%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
Not sure
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
4%
6%
5%
3%
2%
1%
5%
3%
4%
5%
2%
3%
3%
1%
4%
5%
6%
2%
3%
6%
3%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
33%
36%
35%
28%
34%
31%
36%
33%
34%
35%
32%
32%
31%
39%
32%
37%
28%
38%
33%
33%
34%
30%
28%
37%
27%
29%
35%
29%
34%
29%
31%
30%
28%
31%
38%
28%
30%
31%
36%
28%
28%
31%
26%
22%
28%
31%
29%
24%
21%
27%
25%
24%
26%
27%
20%
23%
24%
28%
24%
29%
25%
28%
27%
16%
18%
16%
17%
16%
17%
16%
17%
14%
15%
16%
16%
17%
13%
10%
15%
22%
14%
9%
6%
13%
16%
18%
9%
20%
20%
14%
18%
22%
15%
19%
14%
18%
9%
15%
38%
13%
1%
3%
36%
31%
17%
13%
15%
13%
12%
13%
15%
14%
13%
14%
13%
14%
13%
6%
13%
14%
12%
15%
15%
14%
17%
12%
Using an online
coupon service, such
as Groupon or Living
Social
9%
10%
8%
9%
7%
12%
11%
7%
10%
10%
9%
10%
6%
10%
15%
11%
2%
5%
16%
17%
8%
Regifting--that is,
giving an item that
you received as a
gift in the past to
someone else as a
gift
6%
7%
4%
7%
9%
8%
6%
6%
6%
6%
6%
6%
4%
8%
4%
7%
7%
8%
4%
5%
7%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
Not sure
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
4%
3%
5%
2%
5%
3%
2%
3%
3%
2%
4%
4%
6%
3%
2%
3%
7%
2%
2%
3%
3%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 161
Q.6. When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will not immediately pay off in full and for which you will
carry a balance for some amount of time?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Yes
21%
20%
21%
22%
21%
17%
24%
24%
16%
21%
23%
15%
21%
27%
25%
16%
26%
15%
26%
No
74%
75%
74%
73%
74%
81%
69%
74%
78%
75%
70%
82%
73%
70%
70%
82%
71%
83%
65%
Depends (VOL)
3%
2%
3%
2%
3%
2%
4%
1%
5%
2%
3%
1%
4%
3%
2%
1%
3%
2%
4%
Not sure
2%
3%
2%
3%
2%
3%
1%
1%
2%
4%
2%
2%
3%
1%
5%
-45%
-50%
-62%
-53%
-48%
-67%
-52%
-45%
-66%
-45%
-67%
Differential (Yes
Minus No)
-53%
-55% -52%
-51% -52%
-65%
-43%
-39%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 161
Q.6. When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will not immediately pay off in full and for which you will
carry a balance for some amount of time?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Yes
21%
22%
22%
21%
22%
20%
23%
19%
30%
17%
20%
19%
21%
17%
25%
21%
21%
23%
23%
16%
23%
No
74%
70%
74%
78%
76%
78%
72%
77%
67%
76%
78%
80%
76%
81%
73%
72%
71%
74%
73%
79%
76%
Depends (VOL)
3%
3%
2%
1%
2%
2%
1%
3%
3%
4%
2%
1%
2%
1%
2%
3%
3%
2%
3%
2%
1%
Not sure
2%
5%
2%
4%
1%
3%
1%
1%
4%
5%
1%
1%
3%
Differential (Yes
Minus No)
-49% -58%
-37% -59%
-58%
-53%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 161
Q.6. When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will not immediately pay off in full and for which you will
carry a balance for some amount of time?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Yes
21%
23%
22%
20%
22%
23%
20%
22%
21%
23%
20%
21%
16%
22%
26%
19%
19%
21%
24%
25%
100%
No
74%
73%
72%
78%
75%
74%
77%
73%
74%
72%
76%
76%
79%
70%
73%
77%
73%
76%
74%
72%
Depends (VOL)
3%
3%
2%
1%
1%
2%
2%
3%
2%
3%
2%
2%
1%
6%
1%
3%
3%
3%
2%
2%
Not sure
2%
1%
4%
1%
2%
1%
1%
2%
3%
2%
2%
1%
4%
2%
1%
5%
1%
-57%
-52%
-51%
-58%
-50%
-55%
-63%
-48%
Differential (Yes
Minus No)
-46%
-58% -54%
-55% -50%
-48%
100%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 162
Q.7a/b. Are you currently employed? (IF "NO," ASK:) Are you a student, a homemaker, retired, or unemployed and looking for work? (IF "YES, EMPLOYED," ASK :) What type of
work do you do?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Professional,
Manager
17%
16%
18%
22%
17%
16%
13%
20%
19%
20%
6%
7%
13%
23%
37%
100%
21%
21%
20%
29%
17%
20%
19%
20%
33%
24%
4%
13%
19%
32%
26%
100%
17%
22%
12%
15%
19%
20%
13%
21%
19%
18%
8%
23%
20%
13%
5%
100%
Farmer/rancher
1%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Student
4%
4%
5%
2%
6%
3%
4%
14%
1%
5%
8%
2%
Homemaker
8%
15%
7%
9%
6%
9%
13%
10%
3%
4%
10%
8%
9%
2%
20%
20%
20%
16%
18%
22%
24%
1%
17%
75%
21%
20%
15%
22%
100%
Unemployed, looking
for work
7%
8%
6%
5%
7%
7%
9%
8%
10%
7%
1%
11%
6%
6%
3%
Volunteer (VOL)
Disabled (VOL)
4%
4%
4%
2%
4%
3%
7%
1%
5%
8%
2%
7%
5%
1%
Other specify
1%
3%
2%
1%
2%
1%
2%
1%
2%
1%
1%
2%
Not sure/refused
1%
1%
Retired
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 162
Q.7a/b. Are you currently employed? (IF "NO," ASK:) Are you a student, a homemaker, retired, or unemployed and looking for work? (IF "YES, EMPLOYED," ASK :) What type of
work do you do?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Professional,
Manager
17%
5%
16%
20%
28%
26%
13%
20%
21%
10%
31%
28%
22%
20%
23%
12%
17%
22%
18%
10%
27%
21%
13%
15%
28%
30%
33%
18%
19%
30%
18%
33%
44%
28%
31%
26%
13%
22%
23%
21%
16%
31%
17%
14%
21%
18%
17%
18%
21%
16%
13%
20%
32%
26%
17%
17%
16%
17%
17%
15%
21%
14%
19%
Farmer/rancher
1%
2%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
1%
2%
1%
Student
4%
7%
7%
3%
2%
2%
15%
1%
3%
7%
3%
5%
3%
5%
Homemaker
8%
10%
5%
5%
9%
8%
6%
8%
10%
6%
6%
5%
8%
9%
8%
7%
8%
8%
10%
20%
29%
21%
17%
11%
9%
24%
23%
19%
11%
19%
15%
23%
21%
7%
14%
20%
35%
11%
Unemployed, looking
for work
7%
11%
8%
3%
4%
4%
10%
7%
4%
8%
4%
4%
2%
11%
13%
7%
3%
8%
1%
Volunteer (VOL)
Disabled (VOL)
4%
10%
6%
2%
4%
2%
1%
11%
1%
2%
7%
12%
4%
3%
1%
Other specify
1%
1%
2%
1%
1%
2%
1%
2%
2%
1%
1%
1%
2%
1%
2%
2%
1%
Not sure/refused
1%
1%
1%
Retired
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 162
Q.7a/b. Are you currently employed? (IF "NO," ASK:) Are you a student, a homemaker, retired, or unemployed and looking for work? (IF "YES, EMPLOYED," ASK :) What type of
work do you do?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Professional,
Manager
17%
17%
19%
17%
17%
18%
18%
20%
16%
21%
16%
18%
12%
10%
27%
19%
6%
11%
27%
23%
13%
21%
25%
12%
21%
18%
22%
18%
23%
22%
29%
16%
22%
17%
10%
28%
23%
11%
16%
26%
29%
25%
17%
15%
17%
14%
18%
19%
16%
15%
18%
17%
17%
15%
25%
23%
13%
16%
22%
20%
15%
15%
13%
Farmer/rancher
1%
2%
2%
1%
2%
1%
1%
1%
1%
1%
1%
Student
4%
4%
4%
3%
3%
3%
4%
4%
5%
4%
5%
3%
8%
11%
2%
6%
4%
6%
4%
7%
4%
Homemaker
8%
4%
14%
12%
10%
5%
9%
9%
7%
17%
3%
8%
3%
14%
9%
7%
7%
9%
7%
14%
11%
20%
21%
19%
23%
22%
20%
16%
18%
19%
3%
28%
23%
16%
13%
10%
15%
34%
24%
12%
3%
25%
Unemployed, looking
for work
7%
7%
9%
5%
6%
6%
11%
7%
6%
5%
8%
5%
12%
12%
7%
6%
8%
7%
5%
6%
3%
Volunteer (VOL)
Disabled (VOL)
4%
6%
3%
2%
3%
5%
3%
2%
6%
2%
5%
4%
5%
5%
2%
4%
6%
5%
3%
2%
4%
Other specify
1%
1%
3%
1%
1%
1%
3%
1%
1%
2%
1%
1%
2%
2%
2%
2%
1%
1%
1%
1%
2%
Not sure/refused
1%
Retired
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 170
Q.8a/b/c. Over the next twelve months, do you expect that your wages will increase, decrease, or stay about the same? (IF "INCREASE," ASK :) If you had to give your best
estimate, by what percentage do you expect your wages to increase over the next twelve months? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :)
If you had to give your best estimate, by what percentage do you expect your wages to decrease over the next twelve months? Please use only whole numbers, without any
decimals. *
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
458
250
208
122
150
107
80
144
135
151
29
122
119
118
90
137
166
137
7%
10%
4%
5%
8%
3%
13%
4%
5%
12%
6%
5%
8%
5%
10%
9%
6%
5%
62%
62%
62%
54%
65%
66%
63%
63%
56%
63%
83%
66%
65%
56%
60%
62%
57%
68%
Increase 1-3%
9%
6%
13%
12%
7%
15%
2%
7%
13%
9%
7%
8%
6%
11%
14%
10%
9%
10%
Increase 4-10%
13%
12%
13%
15%
11%
9%
15%
13%
15%
11%
13%
11%
16%
10%
13%
13%
13%
Increase 11 or more%
7%
9%
5%
13%
6%
4%
5%
10%
9%
3%
7%
8%
9%
5%
5%
11%
4%
Increase-not sure
how much
2%
1%
3%
1%
3%
3%
2%
3%
2%
2%
4%
1%
2%
3%
1%
1%
4%
2.1
2.4
1.6
3.1
2.4
1.9
0.1
3.0
2.8
1.1
-0.7
4.2
1.2
1.9
0.7
0.2
2.9
2.3
-0.5 -1.1
-0.9
-1.3
-0.8
-0.6
-1.2
-1.5
-1.0
-1.1
-0.7
-1.0
-1.1
-0.8
-1.0
31%
25%
33%
39%
25%
11%
29%
26%
39%
30%
29%
37%
27%
Decrease
Stay about the same
Mean
Median
Total Increase
-1.0
31%
-1.0 -0.9
29%
34%
41%
26%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 170
Q.8a/b/c. Over the next twelve months, do you expect that your wages will increase, decrease, or stay about the same? (IF "INCREASE," ASK :) If you had to give your best
estimate, by what percentage do you expect your wages to increase over the next twelve months? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :)
If you had to give your best estimate, by what percentage do you expect your wages to decrease over the next twelve months? Please use only whole numbers, without any
decimals. *
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
458
58
73
75
170
122
66
238
66
76
310
142
279
105
148
179
68
158
142
80
102
7%
2%
9%
5%
7%
5%
13%
7%
4%
4%
10%
6%
7%
6%
9%
12%
8%
4%
6%
5%
62%
61%
63%
64%
60%
64%
61%
66%
54%
59%
90%
60%
58%
60%
65%
61%
63%
56%
69%
59%
Increase 1-3%
9%
11%
9%
11%
9%
7%
13%
7%
11%
12%
30%
13%
14%
11%
4%
3%
9%
16%
3%
11%
Increase 4-10%
13%
12%
9%
15%
15%
14%
11%
11%
16%
15%
40%
14%
13%
15%
10%
14%
12%
12%
16%
17%
Increase 11 or more%
7%
11%
7%
3%
8%
10%
2%
7%
8%
9%
23%
6%
6%
7%
9%
9%
6%
9%
5%
7%
Increase-not sure
how much
2%
3%
3%
2%
1%
2%
7%
1%
7%
1%
2%
1%
3%
1%
2%
3%
1%
1%
2.1
6.5
0.1
1.1
1.7
2.3
0.1
2.2
2.1
2.9
-2.1
11.9
1.0
0.6
1.3
3.7
1.6
1.9
2.4
2.4
2.0
-0.6 -0.7
-1.7
-0.8
Decrease
Stay about the same
Mean
Median
Total Increase
31%
37%
28%
30%
33%
31%
-1.1 -1.1
27%
27%
42%
37%
100%
34%
34%
34%
27%
27%
29%
40%
25%
36%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 170
Q.8a/b/c. Over the next twelve months, do you expect that your wages will increase, decrease, or stay about the same? (IF "INCREASE," ASK :) If you had to give your best
estimate, by what percentage do you expect your wages to increase over the next twelve months? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :)
If you had to give your best estimate, by what percentage do you expect your wages to decrease over the next twelve months? Please use only whole numbers, without any
decimals. *
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
458
185
59
130
92
109
73
121
202
178
269
342
45
40
152
202
105
175
216
83
89
7%
5%
13%
9%
12%
4%
8%
10%
6%
6%
8%
7%
1%
13%
7%
7%
7%
8%
8%
4%
10%
62%
64%
54%
64%
63%
70%
61%
65%
59%
55%
66%
63%
65%
52%
53%
66%
67%
69%
56%
56%
61%
Increase 1-3%
9%
8%
7%
7%
5%
8%
9%
4%
11%
11%
8%
9%
10%
7%
10%
10%
8%
7%
10%
7%
7%
Increase 4-10%
13%
15%
16%
9%
12%
10%
20%
12%
12%
14%
12%
13%
10%
13%
18%
10%
10%
10%
14%
18%
9%
Increase 11 or more%
7%
7%
7%
8%
7%
7%
2%
7%
10%
12%
4%
6%
11%
13%
11%
5%
6%
5%
10%
10%
13%
Increase-not sure
how much
2%
1%
3%
3%
1%
1%
2%
2%
2%
2%
2%
3%
2%
1%
2%
2%
1%
2%
5%
2.1
2.1
4.7
0.4
1.1
2.0
0.2
3.4
1.9
3.7
1.0
1.5
5.4
1.0
2.1
2.1
2.0
1.4
2.0
4.1
2.5
-1.2
-1.2
-1.0
-0.9
-1.2
-1.0
-0.8
-0.8
-0.6
-1.1 -0.8
-0.6
-1.0
27%
25%
26%
31%
25%
30%
35%
36%
40%
40%
30%
Decrease
Stay about the same
Mean
Median
Total Increase
31%
31%
33%
35%
39%
26%
-1.1 -1.1
27%
26%
24%
37%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 177
Q.9a/b/c. Over the next twelve months, do you expect that the cost of living--that is, what you pay for everyday goods and services--will increase, decrease, or stay about
the same? (IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you think the total increase in the price of everyday goods and services in
the next twelve months will be? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you
think the total decrease in the price of everyday goods and services in the next twelve months will be? Please use only whole numbers, without any decimals.
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
2%
2%
3%
2%
3%
1%
1%
2%
4%
2%
1%
3%
2%
2%
1%
2%
1%
2%
27%
27%
27%
30%
27%
23%
27%
28%
31%
23%
26%
27%
26%
23%
32%
26%
23%
22%
28%
Increase 1-3%
19%
19%
19%
25%
16%
20%
18%
20%
19%
24%
10%
14%
19%
24%
26%
23%
22%
20%
14%
Increase 4-5%
19%
22%
16%
16%
19%
21%
18%
19%
23%
17%
16%
16%
17%
27%
17%
26%
25%
18%
18%
Increase 6-10%
13%
16%
11%
14%
13%
15%
11%
13%
8%
16%
17%
13%
17%
13%
11%
15%
11%
18%
12%
Increase 11 or more%
12%
10%
13%
6%
12%
13%
17%
12%
12%
12%
11%
17%
10%
9%
8%
6%
10%
12%
13%
8%
4%
11%
7%
10%
7%
8%
6%
3%
6%
19%
10%
9%
2%
6%
3%
7%
9%
13%
Mean
6.0
6.1
6.0
4.0
6.4
6.3
7.5
5.2
5.3
6.3
8.0
7.4
5.5
5.5
3.9
4.8
5.3
7.2
6.9
Median
2.8
3.1
2.6
2.4
3.0
3.4
3.2
2.7
2.5
2.9
4.0
3.4
2.9
3.1
2.4
2.9
3.0
3.4
2.9
Total Increase
71%
72%
71%
68%
70%
76%
72%
70%
65%
76%
73%
70%
72%
75%
68%
73%
75%
77%
70%
Decrease
Increase-not sure
how much
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 177
Q.9a/b/c. Over the next twelve months, do you expect that the cost of living--that is, what you pay for everyday goods and services--will increase, decrease, or stay about
the same? (IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you think the total increase in the price of everyday goods and services in
the next twelve months will be? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you
think the total decrease in the price of everyday goods and services in the next twelve months will be? Please use only whole numbers, without any decimals.
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
2%
5%
2%
1%
1%
1%
2%
2%
4%
1%
2%
1%
1%
1%
3%
3%
1%
2%
2%
1%
27%
25%
28%
23%
25%
30%
13%
28%
27%
31%
23%
26%
25%
19%
28%
29%
23%
25%
27%
32%
24%
Increase 1-3%
19%
13%
17%
26%
25%
26%
16%
20%
27%
18%
22%
21%
26%
28%
25%
12%
12%
20%
21%
22%
28%
Increase 4-5%
19%
15%
20%
18%
23%
23%
14%
21%
13%
18%
22%
23%
22%
22%
21%
15%
17%
21%
19%
16%
21%
Increase 6-10%
13%
12%
16%
14%
14%
11%
32%
12%
8%
7%
15%
14%
12%
14%
12%
15%
22%
13%
14%
8%
13%
Increase 11 or more%
12%
21%
15%
9%
6%
2%
18%
9%
14%
14%
10%
9%
7%
11%
4%
17%
17%
14%
9%
10%
4%
8%
9%
2%
9%
6%
8%
6%
8%
9%
8%
7%
5%
7%
5%
9%
9%
6%
6%
8%
10%
9%
Mean
6.0
8.0
7.1
4.5
4.5
3.4
11.0
4.3
5.8
7.0
6.0
5.0
4.6
6.3
3.5
7.5
8.2
6.6
4.9
5.5
3.8
Median
2.8
4.1
4.0
2.4
2.8
2.5
6.0
2.7
2.3
2.4
3.2
2.9
2.7
2.9
2.5
3.6
4.5
3.2
2.7
2.3
2.7
Total Increase
71%
70%
70%
76%
74%
70%
86%
70%
71%
65%
76%
72%
75%
80%
71%
68%
74%
74%
71%
67%
75%
Decrease
Increase-not sure
how much
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 177
Q.9a/b/c. Over the next twelve months, do you expect that the cost of living--that is, what you pay for everyday goods and services--will increase, decrease, or stay about
the same? (IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you think the total increase in the price of everyday goods and services in
the next twelve months will be? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you
think the total decrease in the price of everyday goods and services in the next twelve months will be? Please use only whole numbers, without any decimals.
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
2%
4%
1%
1%
4%
1%
2%
3%
2%
1%
7%
6%
2%
2%
2%
3%
1%
1%
27%
32%
23%
20%
16%
30%
29%
22%
27%
27%
26%
25%
33%
31%
22%
29%
28%
26%
27%
21%
29%
Increase 1-3%
19%
19%
17%
23%
17%
19%
21%
24%
16%
20%
19%
22%
14%
9%
24%
20%
14%
19%
22%
23%
14%
Increase 4-5%
19%
17%
23%
22%
23%
20%
17%
20%
21%
21%
18%
20%
11%
14%
27%
16%
16%
16%
24%
27%
21%
Increase 6-10%
13%
12%
10%
15%
22%
11%
14%
16%
14%
12%
14%
15%
7%
12%
15%
14%
11%
12%
14%
7%
12%
Increase 11 or more%
12%
10%
18%
11%
17%
9%
11%
10%
14%
11%
13%
10%
9%
24%
7%
13%
14%
14%
8%
18%
15%
8%
6%
9%
8%
5%
10%
4%
7%
6%
6%
8%
7%
19%
4%
3%
6%
15%
10%
4%
4%
8%
Mean
6.0
4.5
7.4
6.9
8.8
4.9
4.7
4.7
7.0
4.6
6.6
5.9
3.9
8.8
4.3
6.0
7.0
7.0
4.3
7.1
6.5
Median
2.8
2.3
3.9
3.5
4.5
2.6
2.5
3.0
3.9
2.8
2.9
2.9
1.2
4.0
3.0
2.7
2.8
2.8
2.9
3.7
3.8
Total Increase
71%
64%
77%
79%
84%
69%
66%
77%
72%
70%
72%
74%
60%
64%
76%
69%
70%
71%
72%
79%
70%
Decrease
Increase-not sure
how much
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 211
Q.10a/b/c. Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve months? If you do not own your home, please just say so.
(IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to increase over the next twelve months? Please use
only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to decrease
over the next twelve months? Please use only whole numbers, without any decimals.
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
630
302
329
137
206
155
132
133
156
202
140
183
177
144
114
120
132
103
139
Decrease
20%
24%
16%
18%
20%
23%
17%
20%
18%
18%
23%
25%
17%
16%
17%
14%
17%
25%
21%
65%
61%
68%
67%
62%
66%
66%
66%
61%
65%
68%
60%
64%
67%
74%
69%
60%
63%
66%
Increase 1-4%
4%
4%
5%
2%
4%
5%
6%
3%
5%
6%
2%
1%
6%
8%
2%
4%
7%
4%
3%
Increase 5-9%
3%
4%
2%
2%
6%
1%
3%
1%
5%
4%
2%
1%
5%
3%
4%
2%
7%
1%
3%
Increase 10 or more%
5%
5%
5%
9%
5%
2%
4%
6%
7%
5%
3%
8%
7%
4%
1%
6%
4%
7%
4%
Increase-not sure
how much
3%
2%
4%
2%
3%
3%
4%
4%
4%
2%
2%
5%
1%
2%
2%
5%
5%
3%
Mean
-0.5
-1.2
0.1
0.2
0.2
-1.9
-0.9
0.1
0.9
-0.3
-2.9
-1.0
0.9
-0.5
-0.5
1.6
-0.1
-0.5
-2.4
Median
-0.5
-0.6 -0.5
-0.5 -0.5
-0.6
-0.5
-0.6
-0.5
-0.5
-0.6
-0.6
-0.5
-0.5
-0.6
-0.5
-0.5
-0.6
-0.6
11%
17%
14%
21%
17%
9%
14%
19%
17%
10%
17%
23%
12%
13%
Total Increase
16%
15%
17%
16%
19%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 211
Q.10a/b/c. Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve months? If you do not own your home, please just say so.
(IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to increase over the next twelve months? Please use
only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to decrease
over the next twelve months? Please use only whole numbers, without any decimals.
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
630
111
105
84
207
143
123
408
100
Decrease
20%
24%
21%
12%
18%
15%
100%
65%
63%
63%
69%
66%
69%
100%
Increase 1-4%
4%
2%
3%
7%
4%
3%
Increase 5-9%
3%
1%
2%
4%
6%
7%
Increase 10 or more%
5%
4%
9%
6%
4%
Increase-not sure
how much
3%
6%
2%
2%
2%
Mean
-0.5 -2.0
1.2
Median
Total Increase
16%
13%
17%
257
109
360
120
208
271
93
197
188
139
126
18%
16%
19%
23%
17%
20%
31%
14%
21%
18%
16%
67%
59%
67%
66%
67%
62%
53%
72%
59%
69%
66%
27%
4%
7%
5%
3%
6%
3%
3%
4%
6%
3%
5%
20%
4%
4%
3%
3%
4%
3%
4%
3%
4%
3%
6%
3%
33%
4%
9%
4%
5%
3%
7%
4%
4%
8%
4%
3%
3%
20%
3%
5%
2%
3%
5%
5%
3%
2%
3%
4%
0.0
11.4
-0.2
-0.5
-10.0 -0.5
4.7
-0.5
-0.5
19%
16%
16%
-11.3
100%
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
15%
25%
14%
11%
16%
18%
16%
14%
20%
12%
18%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 211
Q.10a/b/c. Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve months? If you do not own your home, please just say so.
(IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to increase over the next twelve months? Please use
only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to decrease
over the next twelve months? Please use only whole numbers, without any decimals.
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
630
235
91
198
133
141
96
169
262
215
397
482
53
64
179
260
189
280
253
94
137
Decrease
20%
17%
16%
25%
26%
14%
19%
21%
18%
20%
19%
20%
11%
20%
19%
19%
20%
19%
18%
20%
21%
65%
66%
68%
62%
63%
71%
65%
55%
70%
62%
67%
65%
72%
57%
61%
67%
65%
66%
63%
64%
57%
Increase 1-4%
4%
4%
6%
3%
2%
6%
3%
6%
3%
6%
4%
4%
6%
3%
7%
4%
2%
3%
6%
5%
6%
Increase 5-9%
3%
3%
1%
4%
3%
3%
3%
5%
3%
3%
3%
4%
2%
3%
3%
4%
3%
3%
3%
2%
Increase 10 or more%
5%
7%
4%
4%
4%
5%
9%
7%
4%
6%
5%
4%
5%
13%
6%
3%
7%
6%
6%
6%
8%
Increase-not sure
how much
3%
3%
5%
2%
2%
1%
1%
6%
2%
3%
2%
3%
4%
4%
4%
3%
3%
3%
4%
5%
6%
-0.9
0.5 -0.7
-1.0
0.7
1.0
0.3
-0.7 -0.1
-0.4
0.1
-1.3
0.6
-0.6
-0.5
-0.5
-0.5
-0.5 -0.5
-0.5 -0.5
-0.5
-0.5
15%
18%
23%
20%
16%
22%
Mean
-0.5
0.3 -0.4
-1.4
-1.6
0.5
1.2
0.3
Median
-0.6
-0.6
-0.5
-0.5
-0.5
13%
10%
15%
16%
24%
Total Increase
16%
17%
16%
12%
18%
14%
14%
15%
15%
19%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 218
Q.11a/b. Do you have money invested in the stock market and mutual funds, including IRAs and 401Ks? (IF "YES," ASK :) And is the value of these investments above or below
fifty thousand dollars?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Yes--Above fifty
thousand dollars
27%
29%
26%
31%
27%
23%
29%
10%
31%
38%
32%
10%
31%
42%
40%
38%
35%
25%
31%
Yes--Below fifty
thousand dollars
19%
21%
17%
19%
16%
22%
18%
21%
22%
18%
12%
19%
15%
20%
24%
22%
28%
19%
14%
5%
4%
4%
7%
4%
5%
3%
3%
4%
6%
4%
3%
3%
7%
8%
7%
5%
6%
3%
47%
43%
51%
41%
52%
47%
47%
63%
41%
36%
49%
65%
49%
30%
27%
33%
29%
49%
49%
2%
3%
2%
2%
1%
3%
3%
3%
2%
2%
3%
3%
2%
1%
1%
3%
1%
3%
Yes--Not sure/
refused
No
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 218
Q.11a/b. Do you have money invested in the stock market and mutual funds, including IRAs and 401Ks? (IF "YES," ASK :) And is the value of these investments above or below
fifty thousand dollars?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Yes--Above fifty
thousand dollars
27%
4%
15%
32%
58%
65%
29%
34%
34%
4%
31%
35%
54%
100%
13%
25%
38%
29%
100%
Yes--Below fifty
thousand dollars
19%
13%
22%
34%
20%
19%
23%
19%
13%
18%
22%
25%
37% 100%
19%
24%
19%
12%
5%
2%
2%
4%
2%
2%
3%
6%
4%
3%
6%
6%
9%
3%
6%
4%
5%
47%
77%
60%
30%
20%
14%
43%
39%
46%
72%
39%
33%
95%
64%
44%
38%
50%
2%
4%
1%
2%
2%
3%
3%
2%
1%
5%
1%
1%
1%
4%
Yes--Not sure/
refused
No
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 218
Q.11a/b. Do you have money invested in the stock market and mutual funds, including IRAs and 401Ks? (IF "YES," ASK :) And is the value of these investments above or below
fifty thousand dollars?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Yes--Above fifty
thousand dollars
27%
25%
24%
34%
29%
36%
28%
35%
24%
30%
27%
31%
19%
11%
36%
29%
18%
18%
36%
30%
33%
Yes--Below fifty
thousand dollars
19%
19%
19%
22%
22%
18%
15%
19%
20%
22%
17%
22%
8%
15%
21%
23%
11%
17%
23%
23%
15%
5%
4%
5%
5%
3%
5%
4%
5%
4%
5%
4%
5%
3%
4%
7%
5%
3%
3%
5%
5%
3%
47%
50%
51%
37%
45%
40%
50%
39%
51%
42%
50%
40%
69%
67%
34%
41%
66%
60%
34%
40%
48%
2%
2%
1%
2%
1%
1%
3%
2%
1%
1%
2%
2%
1%
3%
2%
2%
2%
2%
2%
2%
1%
Yes--Not sure/
refused
No
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 220
Q.12a/b. In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF "GOOD TIME" OR "BAD TIME," ASK :) Would you say it is a
very (GOOD TIME/BAD TIME) or just a somewhat (GOOD TIME/BAD TIME)?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Good time--Very
7%
8%
6%
5%
6%
9%
7%
6%
8%
7%
6%
4%
10%
8%
7%
7%
10%
5%
6%
Good time--Just
somewhat
22%
26%
18%
27%
22%
16%
22%
21%
25%
26%
12%
12%
22%
32%
29%
30%
23%
23%
14%
Bad time--Just
somewhat
31%
26%
37%
26%
34%
37%
28%
37%
30%
27%
33%
36%
32%
27%
31%
35%
30%
30%
30%
Bad time--Very
22%
21%
22%
21%
24%
21%
20%
19%
18%
25%
27%
30%
20%
14%
16%
13%
18%
25%
28%
18%
19%
17%
21%
14%
17%
23%
17%
19%
15%
22%
18%
16%
19%
17%
15%
19%
17%
22%
29%
33%
24%
32%
28%
25%
29%
28%
33%
33%
18%
16%
32%
40%
36%
37%
33%
28%
20%
53%
48%
59%
47%
58%
58%
48%
55%
48%
52%
59%
65%
52%
41%
47%
48%
48%
55%
58%
-15% -30%
-33%
-19%
-28%
-15%
-19%
-41%
-50%
-19%
-2%
-11%
-11%
-15%
-27%
-38%
Not sure
Differential (Good
Time Minus Bad Time)
-25%
-14% -35%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 220
Q.12a/b. In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF "GOOD TIME" OR "BAD TIME," ASK :) Would you say it is a
very (GOOD TIME/BAD TIME) or just a somewhat (GOOD TIME/BAD TIME)?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Good time--Very
7%
4%
9%
12%
7%
8%
9%
6%
10%
6%
7%
9%
9%
11%
9%
4%
10%
6%
6%
7%
8%
Good time--Just
somewhat
22%
12%
13%
21%
37%
35%
12%
25%
28%
16%
22%
34%
29%
20%
36%
14%
16%
24%
23%
23%
43%
Bad time--Just
somewhat
31%
40%
33%
29%
26%
27%
25%
35%
21%
35%
35%
22%
29%
29%
30%
35%
26%
37%
32%
28%
29%
Bad time--Very
22%
24%
28%
21%
17%
16%
44%
17%
22%
21%
20%
16%
18%
21%
14%
26%
32%
17%
19%
23%
11%
18%
20%
17%
17%
13%
14%
10%
17%
19%
22%
16%
19%
15%
19%
11%
21%
16%
16%
20%
19%
9%
29%
16%
22%
34%
44%
43%
21%
31%
39%
23%
29%
44%
39%
31%
45%
18%
27%
30%
29%
30%
50%
53%
64%
61%
49%
43%
43%
69%
51%
42%
56%
55%
37%
46%
50%
43%
61%
58%
55%
51%
51%
40%
1%
-4% -33%
-26%
7%
10%
Not sure
Differential (Good
Time Minus Bad Time)
-48% -20%
-8% -19%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 220
Q.12a/b. In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF "GOOD TIME" OR "BAD TIME," ASK :) Would you say it is a
very (GOOD TIME/BAD TIME) or just a somewhat (GOOD TIME/BAD TIME)?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Good time--Very
7%
7%
6%
7%
5%
10%
5%
8%
7%
8%
7%
7%
7%
3%
9%
7%
5%
6%
10%
3%
11%
Good time--Just
somewhat
22%
23%
16%
26%
25%
28%
38%
20%
18%
22%
22%
24%
12%
19%
29%
24%
12%
18%
30%
27%
25%
Bad time--Just
somewhat
31%
34%
34%
28%
26%
30%
27%
34%
34%
31%
32%
30%
46%
33%
29%
30%
36%
32%
29%
36%
27%
Bad time--Very
22%
19%
27%
22%
29%
17%
17%
22%
22%
22%
21%
21%
19%
33%
20%
18%
28%
24%
17%
20%
21%
18%
17%
17%
17%
15%
15%
13%
16%
19%
17%
18%
18%
16%
12%
13%
21%
19%
20%
14%
14%
16%
29%
30%
22%
33%
30%
39%
43%
28%
25%
30%
29%
31%
19%
22%
39%
31%
17%
24%
40%
30%
36%
53%
53%
61%
50%
55%
47%
44%
56%
56%
53%
53%
50%
65%
65%
49%
48%
64%
56%
46%
56%
48%
-17%
-25%
-8%
-1%
-28%
-19%
-46%
-43%
-10%
-17% -47%
-33%
-6%
-26%
-13%
Not sure
Differential (Good
Time Minus Bad Time)
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 222
Q.12c. Do you think this is a bad time to invest because of the state of the economy in general, because of the state of your personal finances, because of the recent
volatility of big increases and decreases in the stock market, or for some other reason? (IF "ALL" OR "COMBINATION," ASK:) Well, if you had to choose just one of these
reasons, which would you say is the BIGGEST reason you think it is a bad time to invest? *
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
431
186
245
86
158
107
81
125
88
122
96
174
117
70
61
66
80
75
94
State of economy in
general
41%
37%
44%
42%
41%
45%
33%
49%
40%
34%
40%
42%
43%
41%
31%
46%
40%
42%
38%
Volatility in stock
market
22%
25%
20%
23%
20%
22%
26%
17%
24%
29%
19%
13%
16%
32%
50%
31%
39%
17%
21%
8%
8%
9%
9%
6%
7%
14%
9%
8%
8%
7%
11%
9%
4%
3%
1%
6%
5%
11%
15%
16%
13%
13%
20%
11%
10%
8%
12%
18%
21%
18%
18%
5%
9%
10%
10%
19%
14%
All/combination
(VOL)
12%
13%
11%
11%
10%
14%
14%
16%
14%
10%
8%
12%
13%
16%
7%
12%
5%
15%
10%
2%
1%
3%
2%
3%
1%
3%
1%
2%
1%
5%
4%
1%
2%
2%
6%
State of personal
finances
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 222
Q.12c. Do you think this is a bad time to invest because of the state of the economy in general, because of the state of your personal finances, because of the recent
volatility of big increases and decreases in the stock market, or for some other reason? (IF "ALL" OR "COMBINATION," ASK:) Well, if you had to choose just one of these
reasons, which would you say is the BIGGEST reason you think it is a bad time to invest? *
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
431
115
83
53
97
66
84
210
42
89
170
52
190
75
96
242
70
137
117
95
53
State of economy in
general
41%
37%
43%
54%
34%
28%
44%
43%
31%
39%
41%
48%
43%
42%
45%
39%
33%
43%
45%
39%
36%
Volatility in stock
market
22%
10%
21%
18%
39%
43%
25%
23%
29%
15%
28%
27%
31%
29%
34%
15%
14%
24%
26%
22%
37%
8%
17%
8%
6%
1%
7%
4%
6%
19%
5%
4%
3%
5%
1%
13%
17%
9%
2%
9%
15%
19%
8%
10%
19%
22%
10%
18%
11%
12%
16%
8%
14%
11%
16%
15%
19%
12%
12%
16%
23%
All/combination
(VOL)
12%
14%
18%
12%
7%
7%
11%
10%
22%
12%
9%
13%
8%
13%
3%
15%
13%
12%
12%
12%
4%
2%
3%
2%
3%
2%
1%
3%
1%
1%
1%
3%
4%
3%
2%
State of personal
finances
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 222
Q.12c. Do you think this is a bad time to invest because of the state of the economy in general, because of the state of your personal finances, because of the recent
volatility of big increases and decreases in the stock market, or for some other reason? (IF "ALL" OR "COMBINATION," ASK:) Well, if you had to choose just one of these
reasons, which would you say is the BIGGEST reason you think it is a bad time to invest? *
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
431
167
70
118
90
83
57
112
196
136
281
297
52
58
105
160
163
202
143
69
82
State of economy in
general
41%
42%
35%
50%
49%
34%
37%
46%
42%
43%
39%
43%
39%
34%
39%
42%
41%
46%
39%
38%
36%
Volatility in stock
market
22%
25%
25%
20%
13%
22%
13%
23%
26%
21%
23%
26%
8%
15%
31%
26%
13%
18%
27%
27%
27%
8%
8%
13%
6%
8%
7%
12%
9%
6%
7%
8%
7%
11%
18%
6%
6%
11%
9%
7%
9%
9%
15%
10%
16%
14%
16%
19%
15%
12%
13%
10%
17%
12%
27%
12%
9%
12%
21%
15%
9%
10%
13%
All/combination
(VOL)
12%
13%
10%
10%
12%
18%
19%
9%
11%
17%
11%
10%
9%
18%
15%
12%
10%
11%
16%
15%
12%
2%
2%
1%
2%
4%
1%
2%
2%
2%
2%
6%
3%
2%
4%
1%
2%
1%
3%
State of personal
finances
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 223
Q.13. Government statistics show that the gap between the highest income workers and middle- and low-income workers has been getting wider. Which one of the following do
you think is most responsible for this? (IF "ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you say is MOST responsible?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Excessive salaries
and bonuses for
corporate executives
22%
21%
22%
25%
21%
24%
16%
24%
25%
21%
15%
25%
17%
24%
22%
24%
23%
21%
16%
Changes in the
economy that have
reduced
manufacturing jobs
and increased
demands for highly
skilled workers
16%
16%
16%
17%
15%
15%
18%
20%
15%
16%
13%
14%
16%
16%
21%
18%
20%
12%
14%
16%
20%
12%
11%
17%
17%
18%
14%
13%
15%
22%
18%
17%
16%
8%
10%
18%
14%
21%
Competition from
companies and
workers overseas
15%
13%
16%
13%
15%
16%
15%
14%
15%
16%
13%
14%
20%
13%
12%
15%
13%
15%
16%
14%
13%
15%
18%
15%
14%
11%
10%
14%
18%
16%
10%
16%
12%
24%
16%
11%
19%
14%
7%
8%
7%
8%
7%
5%
9%
9%
8%
5%
7%
5%
8%
10%
7%
10%
7%
7%
6%
Other (VOL)
4%
4%
4%
2%
4%
4%
5%
3%
5%
5%
3%
5%
3%
4%
3%
4%
4%
7%
3%
Not sure
6%
5%
8%
6%
6%
5%
8%
6%
5%
4%
11%
9%
3%
5%
3%
3%
4%
5%
10%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 223
Q.13. Government statistics show that the gap between the highest income workers and middle- and low-income workers has been getting wider. Which one of the following do
you think is most responsible for this? (IF "ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you say is MOST responsible?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Excessive salaries
and bonuses for
corporate executives
22%
23%
23%
25%
21%
16%
13%
24%
18%
26%
20%
28%
21%
23%
19%
22%
17%
31%
19%
17%
21%
Changes in the
economy that have
reduced
manufacturing jobs
and increased
demands for highly
skilled workers
16%
13%
19%
12%
20%
16%
13%
18%
15%
15%
16%
18%
18%
15%
21%
14%
16%
15%
15%
20%
23%
16%
15%
14%
15%
15%
16%
27%
14%
16%
9%
16%
10%
15%
17%
15%
16%
17%
11%
18%
19%
11%
Competition from
companies and
workers overseas
15%
18%
15%
18%
13%
14%
17%
13%
14%
19%
16%
13%
16%
18%
16%
14%
18%
15%
18%
9%
11%
14%
14%
13%
14%
19%
22%
14%
14%
15%
16%
15%
16%
16%
15%
16%
13%
14%
13%
18%
13%
22%
7%
6%
9%
9%
6%
8%
5%
6%
10%
9%
9%
6%
7%
5%
7%
8%
8%
8%
3%
10%
6%
Other (VOL)
4%
3%
4%
3%
3%
4%
8%
4%
3%
3%
5%
5%
3%
3%
3%
4%
7%
2%
4%
5%
3%
Not sure
6%
8%
3%
4%
3%
4%
3%
7%
9%
3%
3%
4%
4%
4%
3%
9%
3%
5%
5%
7%
3%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 223
Q.13. Government statistics show that the gap between the highest income workers and middle- and low-income workers has been getting wider. Which one of the following do
you think is most responsible for this? (IF "ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you say is MOST responsible?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Excessive salaries
and bonuses for
corporate executives
22%
23%
29%
14%
12%
26%
21%
20%
23%
23%
22%
21%
17%
24%
22%
19%
25%
21%
21%
20%
15%
Changes in the
economy that have
reduced
manufacturing jobs
and increased
demands for highly
skilled workers
16%
17%
10%
20%
19%
11%
20%
21%
14%
16%
16%
17%
12%
19%
16%
19%
13%
17%
16%
17%
25%
16%
4%
13%
31%
40%
6%
10%
24%
15%
14%
16%
18%
5%
10%
13%
18%
15%
16%
14%
18%
13%
Competition from
companies and
workers overseas
15%
16%
16%
15%
12%
12%
16%
13%
15%
13%
16%
16%
8%
12%
16%
15%
13%
16%
15%
15%
16%
14%
24%
13%
2%
5%
31%
14%
8%
17%
17%
13%
12%
37%
16%
14%
14%
15%
13%
15%
14%
16%
7%
8%
8%
7%
3%
10%
10%
6%
7%
8%
7%
7%
8%
6%
11%
6%
6%
5%
11%
6%
6%
4%
3%
6%
5%
4%
3%
3%
4%
4%
4%
4%
4%
6%
5%
4%
4%
4%
5%
4%
7%
3%
Other (VOL)
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 223
Q.13. Government statistics show that the gap between the highest income workers and middle- and low-income workers has been getting wider. Which one of the following do
you think is most responsible for this? (IF "ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you say is MOST responsible?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
Not sure
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
6%
5%
5%
6%
5%
1%
6%
4%
5%
5%
6%
5%
7%
8%
4%
5%
9%
7%
4%
3%
6%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 224
Q.14. How much shopping do you do online--a lot, a fair amount, just some, very little, or none at all?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
A lot of shopping
11%
14%
8%
14%
9%
9%
11%
12%
18%
8%
4%
5%
9%
20%
15%
18%
19%
5%
5%
A fair amount of
shopping
16%
17%
16%
15%
17%
18%
14%
25%
16%
15%
7%
9%
15%
22%
24%
25%
18%
16%
9%
17%
18%
15%
23%
13%
16%
18%
18%
18%
20%
8%
10%
15%
24%
26%
20%
22%
18%
11%
24%
24%
25%
18%
22%
29%
30%
23%
25%
29%
19%
22%
31%
24%
23%
26%
24%
20%
20%
No shopping at all
32%
27%
36%
30%
39%
28%
26%
22%
23%
27%
61%
54%
30%
10%
12%
11%
17%
41%
53%
1%
1%
1%
2%
Total A Lot/Fair
Amount
27%
31%
23%
29%
26%
27%
25%
37%
34%
23%
10%
14%
24%
42%
39%
43%
37%
21%
14%
56%
51%
61%
48%
61%
57%
56%
45%
48%
56%
81%
77%
61%
34%
35%
37%
42%
61%
73%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 224
Q.14. How much shopping do you do online--a lot, a fair amount, just some, very little, or none at all?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
A lot of shopping
11%
6%
10%
18%
15%
15%
10%
11%
15%
9%
13%
18%
13%
12%
12%
8%
12%
15%
10%
6%
13%
A fair amount of
shopping
16%
4%
13%
17%
27%
25%
18%
16%
21%
13%
17%
25%
21%
18%
24%
11%
11%
21%
16%
13%
27%
17%
8%
11%
19%
25%
30%
15%
17%
13%
18%
20%
20%
21%
21%
22%
12%
11%
16%
23%
14%
24%
24%
27%
25%
32%
19%
17%
26%
26%
23%
21%
26%
18%
25%
30%
22%
24%
30%
26%
23%
21%
20%
No shopping at all
32%
55%
41%
14%
14%
13%
30%
30%
28%
39%
24%
19%
20%
19%
20%
44%
36%
22%
28%
45%
16%
1%
1%
1%
Total A Lot/Fair
Amount
27%
10%
23%
35%
42%
40%
28%
27%
35%
23%
29%
42%
34%
30%
36%
20%
23%
36%
26%
19%
39%
56%
82%
66%
46%
33%
30%
56%
56%
51%
60%
50%
37%
44%
49%
42%
68%
66%
48%
50%
65%
36%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 224
Q.14. How much shopping do you do online--a lot, a fair amount, just some, very little, or none at all?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
A lot of shopping
11%
12%
11%
11%
12%
17%
13%
13%
10%
16%
8%
12%
7%
7%
40%
28%
21%
14%
A fair amount of
shopping
16%
17%
19%
16%
15%
15%
18%
16%
16%
21%
14%
19%
8%
14%
60%
42%
32%
20%
17%
15%
13%
21%
16%
17%
26%
17%
14%
16%
17%
18%
7%
12%
41%
19%
19%
13%
24%
26%
20%
25%
28%
23%
22%
27%
26%
26%
24%
24%
25%
20%
59%
46%
10%
19%
24%
No shopping at all
32%
30%
37%
27%
29%
28%
21%
27%
34%
21%
37%
27%
53%
47%
100%
54%
1%
9%
29%
Total A Lot/Fair
Amount
27%
29%
30%
27%
27%
32%
31%
29%
26%
37%
22%
30%
15%
21%
100%
70%
53%
34%
56%
56%
57%
52%
57%
51%
44%
54%
60%
47%
61%
51%
78%
67%
100%
11%
28%
53%
Not sure
59% 100%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 225
Q.15. (FORM A) When shopping in a store, have you ever used your cell phone or other mobile device to see if you can get a lower price for an item at another store or on
the Internet? *
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
404
191
213
96
133
93
82
113
93
117
81
133
113
85
65
73
83
69
74
24%
28%
20%
21%
25%
27%
22%
42%
34%
12%
4%
23%
18%
27%
32%
35%
29%
18%
2%
72%
69%
75%
75%
72%
71%
70%
57%
63%
83%
88%
71%
80%
69%
66%
63%
70%
81%
91%
4%
3%
4%
2%
3%
2%
8%
1%
2%
5%
8%
5%
2%
4%
2%
2%
1%
1%
7%
1%
2%
1%
1%
-44%
-48%
-15%
-71%
-84%
-62%
-43%
-35%
-27%
-42%
-62%
-88%
Differential (Yes
Minus No)
-48%
-40% -56%
-54% -47%
-28%
-48%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 225
Q.15. (FORM A) When shopping in a store, have you ever used your cell phone or other mobile device to see if you can get a lower price for an item at another store or on
the Internet? *
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
404
96
60
58
115
77
62
213
43
78
162
64
208
74
111
196
57
120
118
98
69
24%
18%
21%
32%
26%
24%
29%
20%
27%
29%
21%
44%
27%
35%
24%
21%
33%
24%
26%
17%
23%
72%
72%
75%
68%
72%
73%
69%
77%
71%
61%
78%
54%
70%
60%
74%
74%
57%
76%
70%
79%
73%
4%
10%
3%
2%
3%
2%
2%
2%
10%
1%
2%
3%
5%
2%
4%
9%
4%
4%
4%
1%
1%
1%
1%
Differential (Yes
Minus No)
-41% -56%
-43% -32%
-57%
-50%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 225
Q.15. (FORM A) When shopping in a store, have you ever used your cell phone or other mobile device to see if you can get a lower price for an item at another store or on
the Internet? *
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
404
161
59
114
88
99
65
94
181
129
262
295
40
44
113
164
127
170
159
122
95
24%
22%
18%
33%
29%
27%
34%
24%
23%
35%
19%
25%
17%
33%
47%
21%
7%
10%
41%
78%
26%
72%
74%
80%
63%
66%
69%
64%
75%
73%
63%
76%
71%
77%
63%
52%
76%
85%
85%
57%
22%
72%
4%
4%
2%
4%
5%
4%
2%
1%
4%
1%
5%
4%
5%
1%
1%
2%
8%
4%
2%
2%
1%
1%
3%
1%
1%
-31%
-38%
-43%
-29%
-51%
-60%
-30%
57%
-47%
Differential (Yes
Minus No)
-47%
-6%
-54% -78%
-74% -16%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 226
Q.16. (FORM A) Other than music, mobile apps, and e-books, have you ever purchased goods or services on the Internet using your smartphone or other mobile device? *
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
389
185
203
93
129
91
75
112
92
111
74
126
110
81
63
71
82
68
69
16%
17%
15%
11%
16%
19%
19%
27%
20%
11%
2%
15%
18%
16%
15%
19%
26%
13%
4%
83%
82%
83%
87%
83%
80%
80%
73%
77%
89%
96%
82%
82%
84%
84%
81%
74%
87%
94%
1%
1%
2%
2%
1%
1%
1%
3%
2%
3%
1%
2%
-75% -67%
-61%
-62%
-94%
-67%
-64%
-69%
-62%
-48%
-73%
Not sure
Differential (Yes
Minus No)
-67%
-66% -67%
-46%
-57%
-78%
-68%
-90%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 226
Q.16. (FORM A) Other than music, mobile apps, and e-books, have you ever purchased goods or services on the Internet using your smartphone or other mobile device? *
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
389
87
59
58
113
74
61
208
42
70
160
62
201
70
109
188
52
120
113
94
67
16%
9%
22%
23%
18%
20%
14%
16%
22%
15%
19%
22%
16%
17%
15%
16%
15%
16%
18%
16%
12%
83%
89%
78%
77%
81%
79%
86%
82%
77%
83%
81%
78%
83%
83%
84%
82%
82%
83%
81%
83%
87%
1%
2%
1%
1%
2%
1%
2%
1%
1%
2%
3%
1%
1%
1%
1%
-75%
Not sure
Differential (Yes
Minus No)
-71% -66%
-55% -67%
-62%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 226
Q.16. (FORM A) Other than music, mobile apps, and e-books, have you ever purchased goods or services on the Internet using your smartphone or other mobile device? *
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
389
155
58
110
84
95
63
93
174
127
249
283
38
44
112
160
117
164
156
122
93
16%
14%
12%
20%
20%
19%
14%
22%
16%
19%
15%
18%
11%
15%
28%
16%
4%
8%
27%
51%
16%
83%
86%
85%
79%
79%
81%
86%
77%
83%
79%
84%
82%
87%
76%
71%
83%
93%
90%
73%
48%
82%
1%
3%
1%
1%
1%
1%
2%
1%
2%
9%
1%
1%
3%
2%
1%
2%
-59%
-60%
-61%
-72%
-76%
-61%
-43%
3%
-66%
Not sure
Differential (Yes
Minus No)
-54%
-64%
-67% -88%
-82% -46%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 227
Q.17/18. (FORM B) This holiday season, do you plan to give or receive any Apple products such as iPads, iPhones, iPods, or Mac computers? (IF "YES," ASK :) And do you plan to
give, receive, or both give AND receive an Apple product this holiday season? *
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
404
200
203
86
139
92
87
113
93
117
81
133
113
85
65
64
84
68
87
Yes--Give
9%
10%
9%
9%
11%
8%
7%
7%
15%
13%
1%
9%
7%
11%
11%
7%
16%
12%
6%
Yes--Receive
2%
1%
4%
2%
1%
2%
6%
2%
6%
2%
1%
4%
3%
2%
2%
4%
2%
5%
5%
4%
4%
5%
9%
4%
6%
6%
1%
4%
2%
10%
4%
5%
8%
7%
Yes--Not sure
2%
1%
2%
3%
3%
1%
1%
2%
3%
1%
2%
2%
2%
2%
3%
1%
80%
81%
79%
81%
78%
89%
72%
85%
68%
74%
95%
83%
82%
72%
81%
79%
72%
77%
89%
2%
2%
2%
1%
2%
1%
5%
1%
3%
4%
1%
3%
2%
2%
4%
1%
3%
No
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 227
Q.17/18. (FORM B) This holiday season, do you plan to give or receive any Apple products such as iPads, iPhones, iPods, or Mac computers? (IF "YES," ASK :) And do you plan to
give, receive, or both give AND receive an Apple product this holiday season? *
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
404
83
76
49
109
77
60
195
57
81
148
78
200
76
110
204
64
131
111
89
62
Yes--Give
9%
5%
9%
9%
18%
17%
11%
9%
11%
6%
12%
14%
12%
14%
12%
6%
12%
13%
8%
4%
16%
Yes--Receive
2%
2%
2%
4%
5%
3%
3%
5%
4%
2%
3%
2%
3%
2%
3%
4%
3%
5%
3%
7%
7%
9%
4%
2%
14%
5%
4%
12%
6%
2%
9%
3%
5%
3%
5%
6%
8%
Yes--Not sure
2%
1%
1%
3%
1%
1%
1%
2%
1%
3%
4%
2%
80%
87%
81%
89%
67%
66%
82%
81%
65%
86%
77%
72%
77%
79%
75%
82%
77%
80%
79%
83%
69%
2%
2%
2%
4%
3%
2%
4%
2%
2%
2%
2%
2%
3%
6%
2%
1%
1%
4%
No
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 227
Q.17/18. (FORM B) This holiday season, do you plan to give or receive any Apple products such as iPads, iPhones, iPods, or Mac computers? (IF "YES," ASK :) And do you plan to
give, receive, or both give AND receive an Apple product this holiday season? *
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
404
156
56
121
74
79
64
106
168
129
264
295
40
44
104
169
128
188
153
Yes--Give
9%
15%
7%
10%
17%
10%
10%
8%
14%
7%
9%
7%
8%
12%
10%
6%
7%
14%
8%
Yes--Receive
2%
3%
5%
2%
2%
3%
3%
2%
3%
5%
1%
2%
8%
3%
3%
1%
2%
3%
2%
5%
2%
8%
7%
4%
4%
5%
6%
5%
7%
4%
4%
11%
7%
6%
2%
3%
6%
5%
Yes--Not sure
2%
2%
3%
1%
2%
3%
2%
1%
1%
1%
2%
2%
6%
4%
2%
1%
2%
2%
2%
4%
80%
75%
84%
82%
80%
70%
74%
80%
82%
71%
84%
81%
82%
69%
71%
78%
89%
85%
71%
78%
2%
3%
1%
2%
3%
6%
1%
1%
2%
2%
2%
5%
5%
2%
1%
4%
3%
No
Not sure
74
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 229
Q.19. Do you think it is very likely, somewhat likely, somewhat unlikely, or very unlikely that Democrats and Republicans in Congress will reach an agreement in the next
few months on reducing government spending?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
5%
5%
5%
4%
6%
4%
4%
5%
3%
8%
1%
8%
3%
3%
4%
4%
4%
6%
2%
Somewhat likely
16%
14%
17%
15%
19%
15%
11%
15%
18%
12%
20%
20%
15%
13%
12%
13%
12%
24%
15%
Somewhat unlikely
21%
21%
22%
26%
19%
20%
22%
30%
17%
20%
16%
19%
19%
26%
23%
22%
24%
22%
18%
Very unlikely
52%
56%
49%
50%
51%
58%
52%
46%
54%
55%
55%
47%
57%
53%
57%
55%
56%
44%
56%
Not sure
6%
4%
7%
5%
5%
3%
11%
4%
8%
5%
8%
6%
6%
5%
4%
6%
4%
4%
9%
Total Likely
20%
19%
22%
18%
25%
19%
15%
20%
21%
20%
21%
28%
18%
16%
16%
16%
16%
30%
17%
Total Unlikely
74%
77%
71%
76%
70%
78%
74%
76%
72%
75%
71%
66%
76%
79%
80%
77%
80%
66%
74%
Very likely
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 229
Q.19. Do you think it is very likely, somewhat likely, somewhat unlikely, or very unlikely that Democrats and Republicans in Congress will reach an agreement in the next
few months on reducing government spending?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
5%
6%
6%
5%
2%
2%
4%
4%
6%
7%
4%
6%
2%
2%
2%
7%
6%
4%
4%
5%
1%
Somewhat likely
16%
21%
11%
15%
14%
14%
14%
15%
14%
18%
17%
15%
13%
16%
10%
18%
19%
16%
14%
15%
11%
Somewhat unlikely
21%
15%
25%
26%
24%
25%
14%
22%
26%
22%
23%
20%
24%
26%
23%
19%
11%
26%
21%
23%
26%
Very unlikely
52%
51%
55%
47%
58%
58%
67%
53%
48%
45%
52%
53%
57%
52%
61%
48%
56%
50%
57%
50%
61%
Not sure
6%
7%
3%
7%
2%
1%
1%
6%
6%
8%
4%
6%
4%
4%
4%
8%
8%
4%
4%
7%
1%
Total Likely
20%
27%
17%
20%
17%
16%
18%
19%
20%
25%
21%
21%
15%
18%
12%
25%
25%
21%
18%
20%
12%
Total Unlikely
74%
66%
80%
73%
81%
83%
81%
75%
74%
67%
75%
73%
81%
78%
84%
66%
67%
76%
78%
73%
87%
Very likely
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 229
Q.19. Do you think it is very likely, somewhat likely, somewhat unlikely, or very unlikely that Democrats and Republicans in Congress will reach an agreement in the next
few months on reducing government spending?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
5%
5%
4%
4%
5%
5%
8%
4%
5%
4%
5%
2%
9%
12%
3%
4%
7%
6%
3%
4%
6%
Somewhat likely
16%
16%
18%
13%
14%
14%
16%
12%
17%
14%
17%
13%
35%
19%
14%
14%
20%
19%
12%
13%
19%
Somewhat unlikely
21%
23%
13%
27%
16%
21%
23%
25%
22%
21%
21%
25%
10%
18%
20%
25%
17%
21%
22%
22%
21%
Very unlikely
52%
52%
61%
53%
63%
59%
48%
55%
53%
54%
52%
56%
37%
45%
60%
51%
48%
49%
59%
55%
51%
Not sure
6%
4%
4%
3%
2%
1%
5%
4%
3%
7%
5%
4%
9%
6%
3%
6%
8%
5%
4%
6%
3%
Total Likely
20%
21%
22%
18%
19%
19%
24%
16%
22%
18%
21%
15%
43%
30%
16%
18%
27%
25%
14%
17%
25%
Total Unlikely
74%
75%
74%
80%
79%
80%
72%
80%
75%
74%
74%
81%
48%
63%
81%
76%
65%
69%
81%
77%
72%
Very likely
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 230
Q.20. As you may know a special committee in Congress failed to meet a November deadline for making recommendations to reduce the federal deficit. This means that starting
in 2013 there would be automatic cuts from the federal budget of six hundred billion dollars from the military budget and an equal total of six hundred billion dollars in
cuts from all non-military government programs and services.
Would you favor Congress moving ahead with this automatic set of cuts in the military and non-military programs, would you favor Congress finding another plan to deal with
the deficit that has more cuts, or would you favor Congress finding another plan to deal with the deficit that has fewer cuts?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
16%
21%
11%
16%
15%
14%
19%
18%
23%
12%
11%
12%
14%
19%
25%
17%
14%
15%
13%
Favor finding
another plan to deal
with the deficit
that has MORE cuts
25%
31%
19%
23%
25%
22%
29%
25%
19%
30%
23%
23%
30%
26%
18%
29%
28%
23%
22%
Favor finding
another plan to deal
with the deficit
that has FEWER cuts
43%
36%
50%
39%
47%
48%
37%
45%
46%
43%
38%
49%
40%
42%
43%
40%
47%
47%
41%
16%
12%
20%
22%
13%
16%
15%
12%
12%
15%
28%
16%
16%
13%
14%
14%
11%
15%
24%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 230
Q.20. As you may know a special committee in Congress failed to meet a November deadline for making recommendations to reduce the federal deficit. This means that starting
in 2013 there would be automatic cuts from the federal budget of six hundred billion dollars from the military budget and an equal total of six hundred billion dollars in
cuts from all non-military government programs and services.
Would you favor Congress moving ahead with this automatic set of cuts in the military and non-military programs, would you favor Congress finding another plan to deal with
the deficit that has more cuts, or would you favor Congress finding another plan to deal with the deficit that has fewer cuts?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
16%
15%
17%
17%
16%
16%
15%
15%
15%
20%
16%
16%
15%
13%
16%
17%
19%
13%
15%
18%
15%
Favor finding
another plan to deal
with the deficit
that has MORE cuts
25%
23%
25%
24%
33%
34%
30%
23%
40%
18%
29%
21%
29%
24%
32%
21%
19%
26%
28%
25%
36%
Favor finding
another plan to deal
with the deficit
that has FEWER cuts
43%
48%
48%
49%
36%
35%
38%
45%
32%
48%
42%
50%
40%
47%
37%
46%
46%
48%
41%
39%
31%
16%
14%
10%
10%
15%
15%
17%
17%
13%
14%
13%
13%
16%
16%
15%
16%
16%
13%
16%
18%
18%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 230
Q.20. As you may know a special committee in Congress failed to meet a November deadline for making recommendations to reduce the federal deficit. This means that starting
in 2013 there would be automatic cuts from the federal budget of six hundred billion dollars from the military budget and an equal total of six hundred billion dollars in
cuts from all non-military government programs and services.
Would you favor Congress moving ahead with this automatic set of cuts in the military and non-military programs, would you favor Congress finding another plan to deal with
the deficit that has more cuts, or would you favor Congress finding another plan to deal with the deficit that has fewer cuts?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
16%
19%
17%
16%
10%
16%
100%
17%
15%
16%
12%
19%
18%
18%
11%
12%
20%
19%
15%
Favor finding
another plan to deal
with the deficit
that has MORE cuts
25%
19%
28%
35%
39%
19%
100%
24%
25%
27%
15%
19%
27%
27%
21%
24%
27%
23%
27%
Favor finding
another plan to deal
with the deficit
that has FEWER cuts
43%
49%
35%
39%
40%
44%
100%
44%
45%
42%
50%
47%
43%
42%
46%
50%
39%
47%
44%
16%
13%
20%
10%
11%
21%
15%
15%
15%
23%
15%
12%
13%
22%
14%
14%
11%
14%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 231
Q.21. (FORM A) Who do you think is more to blame for the failure of the special committee to come up with a plan to reduce the deficit--the Democrats on the committee, the
Republicans on the committee, or do you think they are equally to blame? *
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
404
191
213
96
133
93
82
113
93
117
81
133
113
85
65
73
83
69
74
Democrats more to
blame
10%
14%
6%
6%
13%
9%
10%
9%
5%
11%
15%
7%
12%
12%
9%
18%
13%
2%
11%
Republicans more to
blame
23%
27%
20%
29%
16%
29%
20%
21%
22%
32%
14%
16%
17%
31%
41%
26%
31%
15%
21%
Equally to blame
62%
53%
69%
56%
66%
59%
66%
64%
67%
53%
65%
70%
70%
57%
43%
53%
52%
77%
60%
5%
6%
5%
9%
5%
3%
4%
6%
6%
4%
6%
7%
1%
7%
3%
4%
6%
8%
-12% -14%
-23%
-4%
-20%
-10%
-12%
-18%
-21%
1%
-9%
-5%
-19%
-32%
-9%
-18%
-12%
-10%
Not sure
Differential
(Democrats Minus
Republicans)
-13%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 231
Q.21. (FORM A) Who do you think is more to blame for the failure of the special committee to come up with a plan to reduce the deficit--the Democrats on the committee, the
Republicans on the committee, or do you think they are equally to blame? *
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
404
96
60
58
115
77
62
213
43
78
162
64
208
74
111
196
57
120
118
98
69
Democrats more to
blame
10%
5%
9%
14%
15%
17%
19%
10%
13%
2%
14%
3%
11%
11%
14%
8%
9%
7%
13%
11%
15%
Republicans more to
blame
23%
25%
16%
28%
28%
27%
15%
21%
24%
27%
23%
27%
23%
22%
26%
23%
24%
28%
18%
25%
30%
Equally to blame
62%
67%
72%
55%
54%
51%
62%
64%
55%
66%
58%
66%
63%
62%
58%
61%
67%
60%
67%
57%
52%
5%
3%
3%
3%
3%
5%
4%
5%
8%
5%
5%
4%
3%
5%
2%
8%
5%
2%
7%
3%
-11% -25%
-9%
-5% -14%
-15%
Not sure
Differential
(Democrats Minus
Republicans)
-13% -20%
4% -12%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 231
Q.21. (FORM A) Who do you think is more to blame for the failure of the special committee to come up with a plan to reduce the deficit--the Democrats on the committee, the
Republicans on the committee, or do you think they are equally to blame? *
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
404
161
59
114
88
99
65
94
181
129
262
295
40
44
113
164
127
170
159
122
95
Democrats more to
blame
10%
2%
9%
24%
26%
6%
24%
6%
8%
11%
12%
2%
5%
11%
11%
7%
9%
13%
10%
13%
Republicans more to
blame
23%
47%
12%
3%
4%
52%
26%
12%
29%
25%
23%
24%
29%
16%
28%
28%
12%
20%
29%
25%
31%
Equally to blame
62%
46%
73%
72%
68%
43%
64%
61%
61%
64%
62%
60%
65%
63%
58%
56%
73%
65%
56%
60%
53%
5%
5%
6%
1%
2%
5%
4%
3%
4%
3%
4%
4%
4%
16%
3%
5%
8%
6%
2%
5%
3%
-13% -45%
-4%
20%
21%
-52%
-21%
12%
-11%
-28%
-10%
-18%
-17%
-5%
-11% -16%
-15%
-18%
Not sure
Differential
(Democrats Minus
Republicans)
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 232
Q.22. (FORM B) As you may know, the founder of Apple, Steve Jobs, recently died. Do you expect that, when it comes to technology and the products it offers Apple will be
more innovative, less innovative, or will Apple be about as innovative as it was before Steve Jobs' passing? *
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
404
200
203
86
139
92
87
113
93
117
81
133
113
85
65
64
84
68
87
14%
11%
16%
12%
13%
16%
14%
16%
10%
14%
14%
18%
15%
9%
9%
12%
15%
13%
10%
19%
24%
15%
29%
17%
16%
18%
22%
21%
16%
19%
19%
18%
17%
28%
19%
19%
27%
16%
Expect will be as
innovative as before
53%
52%
54%
46%
57%
54%
54%
49%
61%
56%
46%
46%
57%
66%
51%
60%
54%
47%
53%
14%
13%
15%
13%
13%
14%
14%
13%
8%
14%
21%
17%
10%
8%
12%
9%
12%
13%
21%
-6%
-13%
1%
-16%
-5%
-4%
-5%
-11%
-3%
-5%
-1%
-3%
-8%
-19%
-7%
-4%
-14%
-6%
Not sure
Differential (More
Minus Less)
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 232
Q.22. (FORM B) As you may know, the founder of Apple, Steve Jobs, recently died. Do you expect that, when it comes to technology and the products it offers Apple will be
more innovative, less innovative, or will Apple be about as innovative as it was before Steve Jobs' passing? *
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
404
83
76
49
109
77
60
195
57
81
148
78
200
76
110
204
64
131
111
89
62
14%
21%
17%
6%
10%
9%
14%
13%
17%
11%
15%
11%
10%
10%
11%
17%
15%
12%
16%
13%
6%
19%
14%
26%
25%
16%
18%
19%
19%
23%
18%
22%
22%
20%
22%
18%
20%
24%
15%
23%
20%
17%
Expect will be as
innovative as before
53%
47%
50%
58%
65%
67%
52%
55%
53%
54%
51%
56%
63%
65%
61%
43%
47%
67%
45%
49%
69%
14%
18%
7%
11%
9%
6%
15%
13%
7%
17%
12%
11%
7%
3%
10%
20%
14%
6%
16%
18%
8%
-6%
8%
-9% -20%
-7%
-9%
-6%
-6%
-5%
-7%
-8%
-10%
-9% -12%
-7%
-3%
-9%
-3%
-7%
-7%
-11%
Not sure
Differential (More
Minus Less)
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 232
Q.22. (FORM B) As you may know, the founder of Apple, Steve Jobs, recently died. Do you expect that, when it comes to technology and the products it offers Apple will be
more innovative, less innovative, or will Apple be about as innovative as it was before Steve Jobs' passing? *
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
404
156
56
121
74
79
64
106
168
129
264
295
40
44
104
169
128
188
153
14%
18%
5%
13%
15%
16%
9%
13%
17%
17%
12%
10%
28%
18%
9%
14%
17%
16%
11%
12%
19%
23%
25%
15%
11%
27%
24%
23%
17%
23%
18%
20%
21%
12%
17%
23%
18%
19%
21%
24%
Expect will be as
innovative as before
53%
47%
60%
59%
61%
46%
51%
58%
53%
49%
57%
57%
36%
61%
67%
51%
46%
50%
59%
54%
14%
12%
10%
13%
13%
11%
16%
6%
13%
11%
13%
13%
15%
9%
7%
12%
19%
15%
9%
10%
-6%
-5% -20%
-3%
4%
-10%
-14%
-10%
1%
-6%
-6%
-10%
7%
7%
-8%
-10%
0%
-13%
Not sure
Differential (More
Minus Less)
-2% -10%
74
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 233
Q.23. When it comes to the amount of personal debt that you have--such as credit cards, car loans, student loans, doctors and hospital bills, and home mortgages--would you
say that you have a lot of debt, some debt, not much debt, or no debt at all?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
A lot of debt
15%
14%
16%
14%
15%
18%
12%
16%
24%
12%
8%
19%
15%
11%
12%
15%
16%
15%
5%
Some debt
31%
29%
33%
31%
29%
34%
32%
34%
38%
33%
17%
27%
36%
35%
27%
40%
35%
27%
22%
29%
28%
29%
25%
32%
26%
29%
24%
25%
32%
33%
24%
27%
39%
30%
30%
29%
36%
29%
No debt at all
23%
26%
20%
27%
22%
18%
26%
23%
12%
20%
40%
28%
21%
15%
30%
14%
18%
19%
41%
2%
3%
2%
3%
2%
4%
1%
3%
1%
3%
2%
2%
1%
1%
1%
2%
3%
3%
Total A Lot/Some
Debt
46%
42%
50%
45%
44%
51%
44%
49%
62%
45%
25%
47%
51%
47%
40%
55%
51%
42%
28%
52%
55%
49%
52%
54%
45%
55%
48%
37%
52%
73%
51%
47%
53%
59%
44%
47%
55%
70%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 233
Q.23. When it comes to the amount of personal debt that you have--such as credit cards, car loans, student loans, doctors and hospital bills, and home mortgages--would you
say that you have a lot of debt, some debt, not much debt, or no debt at all?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
A lot of debt
15%
24%
22%
8%
10%
10%
24%
12%
15%
16%
16%
13%
10%
15%
7%
Some debt
31%
26%
30%
46%
34%
30%
22%
35%
27%
31%
36%
32%
34%
41%
29%
28%
29%
25%
24%
23%
37%
43%
32%
27%
38%
22%
27%
40%
34%
29%
40%
No debt at all
23%
24%
24%
23%
19%
17%
21%
24%
17%
29%
18%
14%
21%
15%
2%
1%
1%
2%
3%
2%
3%
1%
1%
Total A Lot/Some
Debt
46%
50%
51%
54%
44%
40%
46%
47%
42%
46%
52%
45%
52%
49%
49%
46%
55%
60%
53%
51%
55%
52%
45%
54%
Not sure
399
121
252
230
187
131
8%
100%
34%
23%
100%
40%
24%
25%
100%
18%
4%
44%
56%
36%
43%
55%
44%
64%
48%
20% 100%
100% 100%
57%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 233
Q.23. When it comes to the amount of personal debt that you have--such as credit cards, car loans, student loans, doctors and hospital bills, and home mortgages--would you
say that you have a lot of debt, some debt, not much debt, or no debt at all?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
A lot of debt
15%
17%
14%
13%
16%
17%
18%
12%
16%
22%
12%
14%
22%
19%
13%
15%
17%
17%
13%
19%
15%
Some debt
31%
33%
37%
28%
31%
32%
26%
32%
35%
35%
30%
31%
27%
34%
41%
31%
22%
28%
36%
32%
34%
29%
27%
23%
35%
29%
28%
27%
32%
27%
29%
29%
29%
30%
22%
28%
32%
25%
25%
32%
28%
32%
No debt at all
23%
22%
26%
23%
23%
23%
26%
23%
21%
13%
28%
24%
19%
22%
17%
20%
33%
27%
17%
19%
18%
2%
1%
1%
1%
3%
1%
1%
1%
1%
2%
2%
3%
1%
2%
3%
3%
2%
2%
1%
Total A Lot/Some
Debt
46%
50%
51%
41%
47%
49%
44%
44%
51%
57%
41%
45%
49%
54%
54%
46%
40%
44%
49%
51%
49%
52%
50%
49%
58%
52%
51%
53%
55%
48%
42%
57%
53%
49%
44%
44%
52%
58%
53%
49%
47%
49%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 234
Q.F1. What is the last grade that you completed in school?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Grade school
1%
1%
2%
2%
2%
1%
1%
1%
3%
4%
1%
3%
6%
5%
6%
6%
8%
3%
5%
7%
5%
6%
5%
17%
1%
3%
5%
4%
26%
23%
29%
18%
27%
33%
25%
29%
24%
23%
29%
79%
13%
17%
39%
28%
Some college, no
degree
17%
17%
17%
12%
20%
16%
20%
21%
15%
18%
12%
61%
12%
17%
16%
17%
Vocational training/
2-year college
11%
12%
10%
11%
9%
14%
10%
10%
6%
13%
16%
39%
9%
9%
16%
11%
4-year college/
bachelor's degree
21%
22%
20%
21%
21%
18%
25%
18%
32%
18%
16%
100%
29%
32%
16%
16%
Some postgraduate
work, no degree
1%
2%
3%
1%
1%
1%
1%
1%
1%
6%
3%
1%
2 or 3 years'
postgraduate work/
master's degree
13%
12%
13%
20%
9%
11%
11%
10%
13%
15%
13%
79%
25%
17%
4%
15%
Doctoral/law degree
2%
3%
1%
5%
2%
2%
1%
2%
5%
2%
15%
7%
3%
1%
2%
Not sure/refused
2%
3%
2%
2%
1%
2%
2%
3%
1%
1%
3%
1%
2%
2%
3%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 234
Q.F1. What is the last grade that you completed in school?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Grade school
1%
3%
1%
1%
1%
1%
1%
1%
2%
3%
1%
1%
1%
6%
14%
6%
5%
4%
5%
6%
9%
4%
4%
3%
5%
1%
9%
8%
5%
3%
8%
26%
39%
35%
20%
13%
12%
33%
21%
20%
39%
22%
22%
18%
28%
10%
34%
31%
23%
24%
31%
10%
Some college, no
degree
17%
19%
24%
26%
12%
12%
15%
15%
23%
21%
16%
12%
14%
14%
17%
20%
19%
20%
14%
15%
11%
Vocational training/
2-year college
11%
10%
9%
7%
12%
14%
9%
13%
11%
8%
12%
10%
13%
10%
15%
9%
10%
12%
12%
10%
16%
4-year college/
bachelor's degree
21%
9%
10%
24%
39%
38%
19%
24%
25%
11%
23%
32%
29%
22%
32%
13%
15%
24%
29%
13%
40%
Some postgraduate
work, no degree
1%
1%
1%
1%
2%
3%
1%
1%
1%
1%
1%
1%
1%
2%
1%
2%
1%
1%
3%
2 or 3 years'
postgraduate work/
master's degree
13%
3%
12%
15%
19%
17%
14%
16%
7%
7%
15%
15%
18%
18%
17%
7%
10%
10%
14%
17%
15%
Doctoral/law degree
2%
2%
2%
2%
3%
4%
1%
3%
3%
1%
4%
3%
4%
2%
5%
1%
3%
3%
2%
2%
5%
Not sure/refused
2%
4%
1%
4%
2%
2%
1%
4%
1%
2%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 234
Q.F1. What is the last grade that you completed in school?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Grade school
1%
1%
2%
1%
1%
1%
1%
2%
1%
2%
7%
1%
2%
2%
1%
6%
6%
6%
4%
4%
3%
3%
5%
7%
4%
6%
4%
8%
16%
2%
4%
12%
9%
2%
6%
4%
26%
26%
36%
23%
30%
13%
21%
25%
29%
24%
28%
25%
31%
38%
15%
20%
43%
34%
16%
26%
18%
Some college, no
degree
17%
16%
17%
20%
20%
19%
19%
22%
15%
17%
17%
17%
16%
20%
16%
21%
13%
20%
19%
17%
17%
Vocational training/
2-year college
11%
9%
11%
11%
11%
15%
5%
12%
11%
7%
13%
11%
18%
5%
9%
10%
14%
11%
8%
7%
11%
4-year college/
bachelor's degree
21%
19%
12%
30%
22%
20%
25%
22%
21%
28%
19%
23%
14%
10%
33%
24%
7%
13%
32%
21%
27%
Some postgraduate
work, no degree
1%
2%
2%
1%
1%
2%
1%
1%
2%
1%
1%
2%
1%
2%
2%
1%
2 or 3 years'
postgraduate work/
master's degree
13%
18%
11%
9%
9%
24%
18%
8%
13%
14%
12%
14%
7%
17%
16%
5%
8%
16%
15%
16%
Doctoral/law degree
2%
3%
2%
2%
3%
4%
5%
3%
2%
3%
2%
3%
2%
4%
2%
1%
2%
3%
4%
3%
Not sure/refused
2%
1%
2%
2%
2%
2%
3%
2%
1%
3%
1%
2%
2%
2%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 236
Q.F2a-c. Generally speaking, do you think of yourself as a Democrat, a Republican, an independent, or something else? (IF "DEMOCRAT" OR "REPUBLICAN," ASK :) Would you call
yourself a strong (DEMOCRAT/REPUBLICAN) or not a very strong (DEMOCRAT/REPUBLICAN)? (IF "INDEPENDENT," ASK :) Do you think of yourself as closer to the Republican Party,
closer to the Democratic Party, or do you think of yourself as strictly independent?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest
West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Democrat--Strong
17%
16%
18%
21%
15%
17%
16%
12%
19%
19%
18%
17%
15%
18%
22%
15%
23%
9%
20%
Democrat--Not very
strong
15%
14%
16%
17%
13%
16%
16%
17%
16%
15%
11%
18%
12%
13%
19%
14%
17%
21%
11%
Closer to Democratic
Party
7%
7%
7%
7%
6%
10%
6%
6%
6%
9%
9%
5%
8%
6%
14%
10%
7%
5%
10%
Strictly independent
15%
15%
15%
17%
14%
13%
17%
14%
14%
16%
14%
19%
16%
9%
14%
18%
9%
14%
15%
Closer to Republican
Party
6%
8%
4%
5%
7%
9%
3%
7%
4%
6%
7%
4%
9%
8%
4%
7%
5%
6%
8%
Republican--Not very
strong
10%
10%
11%
6%
13%
8%
14%
13%
10%
10%
9%
9%
9%
17%
7%
12%
9%
10%
10%
Republican--Strong
13%
14%
11%
10%
17%
8%
13%
11%
13%
12%
16%
11%
14%
16%
9%
11%
16%
8%
15%
Something else
12%
11%
13%
11%
12%
13%
11%
13%
13%
10%
12%
12%
13%
12%
10%
12%
12%
20%
6%
5%
5%
5%
6%
3%
6%
4%
7%
5%
3%
4%
5%
4%
1%
1%
1%
2%
7%
5%
Total Democrat
39%
37%
42%
46%
33%
43%
38%
35%
41%
43%
38%
40%
35%
36%
54%
39%
47%
35%
41%
Total Republican
29%
33%
26%
20%
37%
26%
30%
31%
27%
28%
32%
24%
33%
41%
21%
30%
30%
24%
33%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 236
Q.F2a-c. Generally speaking, do you think of yourself as a Democrat, a Republican, an independent, or something else? (IF "DEMOCRAT" OR "REPUBLICAN," ASK :) Would you call
yourself a strong (DEMOCRAT/REPUBLICAN) or not a very strong (DEMOCRAT/REPUBLICAN)? (IF "INDEPENDENT," ASK :) Do you think of yourself as closer to the Republican Party,
closer to the Democratic Party, or do you think of yourself as strictly independent?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Democrat--Strong
17%
17%
20%
20%
17%
16%
12%
17%
18%
18%
15%
18%
16%
18%
16%
18%
18%
19%
17%
14%
16%
Democrat--Not very
strong
15%
20%
12%
20%
14%
15%
15%
14%
17%
19%
17%
16%
15%
18%
10%
16%
17%
17%
15%
12%
12%
Closer to Democratic
Party
7%
10%
5%
10%
7%
7%
6%
8%
5%
9%
8%
6%
7%
4%
10%
7%
9%
5%
6%
11%
8%
Strictly independent
15%
15%
19%
14%
11%
12%
13%
15%
18%
13%
13%
14%
14%
15%
14%
16%
15%
18%
12%
17%
10%
Closer to Republican
Party
6%
5%
8%
3%
6%
7%
10%
5%
2%
6%
7%
4%
7%
8%
7%
5%
6%
6%
7%
6%
6%
Republican--Not very
strong
10%
7%
15%
10%
12%
10%
12%
11%
11%
10%
10%
12%
12%
15%
10%
9%
5%
11%
14%
10%
11%
Republican--Strong
13%
12%
8%
11%
20%
20%
17%
14%
13%
6%
14%
9%
16%
11%
19%
9%
14%
10%
15%
13%
22%
Something else
12%
12%
8%
12%
13%
13%
9%
12%
11%
15%
11%
20%
12%
9%
13%
12%
8%
11%
14%
13%
15%
5%
2%
5%
6%
4%
5%
4%
5%
1%
1%
2%
1%
8%
8%
3%
4%
Total Democrat
39%
47%
37%
51%
38%
38%
33%
38%
40%
46%
40%
41%
37%
40%
36%
41%
44%
42%
38%
38%
36%
Total Republican
29%
23%
31%
23%
38%
37%
39%
30%
26%
22%
30%
25%
35%
34%
36%
23%
25%
27%
36%
28%
39%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 236
Q.F2a-c. Generally speaking, do you think of yourself as a Democrat, a Republican, an independent, or something else? (IF "DEMOCRAT" OR "REPUBLICAN," ASK :) Would you call
yourself a strong (DEMOCRAT/REPUBLICAN) or not a very strong (DEMOCRAT/REPUBLICAN)? (IF "INDEPENDENT," ASK :) Do you think of yourself as closer to the Republican Party,
closer to the Democratic Party, or do you think of yourself as strictly independent?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Democrat--Strong
17%
43%
4%
33%
19%
8%
22%
18%
17%
14%
46%
14%
17%
18%
15%
19%
16%
17%
19%
Democrat--Not very
strong
15%
39%
9%
17%
16%
16%
16%
16%
15%
14%
16%
23%
17%
14%
16%
16%
17%
12%
16%
Closer to Democratic
Party
7%
18%
2%
16%
11%
7%
6%
6%
8%
8%
4%
3%
8%
7%
6%
7%
8%
9%
9%
Strictly independent
15%
100%
10%
10%
16%
17%
13%
14%
16%
14%
8%
23%
17%
12%
18%
14%
15%
10%
15%
Closer to Republican
Party
6%
21%
14%
3%
8%
9%
4%
5%
7%
8%
1%
3%
4%
8%
4%
5%
7%
7%
6%
Republican--Not very
strong
10%
36%
17%
3%
11%
13%
10%
12%
10%
12%
2%
8%
12%
11%
9%
11%
11%
14%
10%
Republican--Strong
13%
43%
34%
1%
9%
19%
13%
12%
13%
16%
1%
5%
13%
13%
12%
13%
12%
15%
12%
Something else
12%
9%
16%
7%
8%
13%
12%
12%
10%
18%
11%
10%
12%
14%
9%
10%
13%
9%
5%
1%
1%
3%
3%
3%
5%
2%
4%
4%
10%
2%
5%
6%
6%
4%
3%
4%
Not sure
Total Democrat
39% 100%
0%
0%
15%
65%
46%
31%
45%
40%
40%
36%
65%
40%
42%
39%
37%
42%
41%
38%
43%
Total Republican
29%
0%
100%
65%
7%
28%
41%
26%
29%
30%
36%
4%
15%
29%
33%
25%
30%
30%
36%
28%
0%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 239
Q.F3a. Do you consider yourself a supporter of the Tea Party Movement?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Yes
20%
24%
16%
17%
22%
19%
22%
17%
18%
22%
23%
21%
22%
21%
15%
20%
18%
21%
22%
No
63%
60%
65%
64%
62%
63%
62%
60%
68%
62%
62%
59%
63%
66%
74%
65%
67%
62%
61%
4%
5%
4%
4%
6%
3%
3%
6%
1%
6%
4%
1%
5%
7%
5%
9%
4%
2%
3%
13%
11%
15%
15%
10%
15%
13%
17%
13%
10%
11%
19%
10%
6%
6%
6%
11%
15%
14%
Depends (VOL)
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 239
Q.F3a. Do you consider yourself a supporter of the Tea Party Movement?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Yes
20%
21%
19%
20%
24%
21%
28%
20%
14%
17%
22%
16%
22%
24%
21%
19%
21%
20%
21%
20%
24%
No
63%
60%
60%
63%
67%
71%
55%
66%
63%
61%
64%
66%
64%
61%
64%
61%
62%
67%
62%
62%
64%
4%
4%
5%
5%
4%
5%
3%
4%
7%
4%
5%
5%
5%
3%
7%
3%
4%
3%
6%
4%
7%
13%
15%
16%
12%
5%
3%
14%
10%
16%
18%
9%
13%
9%
12%
8%
17%
13%
10%
11%
14%
5%
Depends (VOL)
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 239
Q.F3a. Do you consider yourself a supporter of the Tea Party Movement?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Yes
20%
8%
13%
45%
100%
14%
13%
32%
19%
22%
20%
23%
4%
14%
20%
21%
19%
21%
19%
23%
21%
No
63%
81%
72%
38%
78%
71%
53%
67%
62%
65%
61%
80%
63%
67%
63%
59%
60%
67%
57%
62%
4%
2%
6%
7%
3%
5%
5%
3%
3%
5%
5%
1%
1%
4%
5%
4%
5%
4%
6%
4%
13%
9%
9%
10%
5%
11%
10%
11%
13%
10%
11%
15%
22%
9%
11%
18%
14%
10%
14%
13%
Depends (VOL)
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 240
Q.F3b. Do you consider yourself a supporter of the Occupy Wall Street Movement?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Yes
22%
23%
22%
27%
18%
26%
18%
18%
19%
28%
23%
11%
27%
21%
40%
24%
24%
25%
22%
No
61%
63%
59%
58%
65%
57%
64%
60%
64%
58%
63%
68%
58%
69%
49%
66%
65%
52%
61%
4%
3%
4%
2%
3%
2%
7%
3%
6%
2%
3%
3%
4%
3%
4%
2%
2%
4%
3%
13%
11%
15%
13%
14%
15%
11%
19%
11%
12%
11%
18%
11%
7%
7%
8%
9%
19%
14%
Depends (VOL)
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 240
Q.F3b. Do you consider yourself a supporter of the Occupy Wall Street Movement?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Yes
22%
18%
19%
32%
25%
28%
16%
25%
21%
19%
26%
20%
26%
22%
29%
18%
25%
23%
21%
22%
28%
No
61%
62%
64%
53%
68%
66%
67%
61%
62%
58%
61%
62%
63%
66%
62%
59%
63%
59%
64%
62%
65%
4%
5%
3%
2%
4%
5%
1%
4%
2%
5%
3%
3%
4%
2%
5%
4%
2%
6%
3%
3%
5%
13%
15%
14%
13%
3%
1%
16%
10%
15%
18%
10%
15%
7%
10%
4%
19%
10%
12%
12%
13%
2%
Depends (VOL)
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 240
Q.F3b. Do you consider yourself a supporter of the Occupy Wall Street Movement?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Yes
22%
37%
14%
5%
16%
100%
23%
17%
23%
19%
24%
21%
33%
20%
26%
22%
19%
17%
26%
29%
24%
No
61%
47%
70%
84%
77%
58%
70%
62%
65%
62%
65%
45%
55%
61%
63%
59%
64%
62%
57%
59%
4%
4%
7%
1%
1%
5%
3%
3%
4%
3%
3%
5%
5%
2%
4%
4%
4%
2%
1%
5%
13%
12%
9%
10%
6%
14%
10%
12%
12%
11%
11%
17%
20%
11%
11%
18%
15%
10%
13%
12%
Depends (VOL)
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 241
Q.F4a/b. Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or conservative? (IF "LIBERAL" OR "CONSERVATIVE," ASK :) Do you
consider yourself to be very (LIBERAL/CONSERVATIVE) or somewhat (LIBERAL/CONSERVATIVE)?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
8%
9%
7%
8%
7%
8%
8%
5%
8%
12%
5%
5%
5%
13%
11%
10%
10%
9%
6%
Liberal--Somewhat
11%
9%
13%
13%
9%
13%
10%
15%
7%
10%
11%
12%
10%
7%
17%
13%
11%
13%
12%
Moderate
39%
37%
41%
43%
33%
45%
39%
40%
41%
38%
37%
32%
47%
42%
42%
48%
40%
36%
38%
Conservative-Somewhat
22%
23%
21%
16%
29%
17%
24%
23%
27%
21%
18%
27%
20%
25%
15%
17%
20%
28%
18%
Conservative--Very
12%
14%
9%
8%
14%
11%
11%
9%
11%
9%
18%
14%
11%
11%
10%
8%
13%
7%
15%
Not sure
8%
8%
9%
12%
8%
6%
8%
8%
6%
10%
11%
10%
7%
2%
5%
4%
6%
7%
11%
Total Liberal
18%
18%
19%
21%
15%
21%
18%
20%
16%
21%
16%
17%
16%
20%
28%
24%
21%
22%
17%
Total Conservative
34%
37%
30%
24%
43%
28%
35%
32%
38%
31%
36%
41%
31%
36%
26%
25%
34%
35%
34%
Liberal--Very
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 241
Q.F4a/b. Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or conservative? (IF "LIBERAL" OR "CONSERVATIVE," ASK :) Do you
consider yourself to be very (LIBERAL/CONSERVATIVE) or somewhat (LIBERAL/CONSERVATIVE)?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
8%
5%
8%
11%
10%
7%
4%
9%
6%
6%
11%
9%
8%
6%
9%
7%
6%
10%
8%
6%
11%
Liberal--Somewhat
11%
17%
6%
14%
9%
8%
13%
10%
7%
14%
10%
16%
10%
13%
8%
12%
12%
16%
9%
7%
8%
Moderate
39%
31%
42%
43%
46%
49%
33%
41%
42%
37%
40%
41%
43%
43%
45%
36%
39%
39%
40%
41%
46%
Conservative-Somewhat
22%
24%
27%
19%
21%
23%
22%
23%
21%
24%
21%
26%
23%
22%
24%
21%
19%
20%
27%
23%
24%
Conservative--Very
12%
15%
11%
8%
11%
11%
19%
10%
12%
10%
11%
5%
11%
11%
10%
12%
14%
9%
11%
13%
10%
Not sure
8%
8%
6%
5%
3%
2%
9%
7%
12%
9%
7%
3%
5%
5%
4%
12%
10%
6%
5%
10%
1%
Total Liberal
18%
22%
14%
25%
18%
16%
17%
19%
13%
21%
21%
26%
18%
20%
17%
19%
18%
26%
17%
13%
19%
Total Conservative
34%
39%
39%
27%
33%
34%
41%
33%
33%
33%
32%
30%
34%
33%
35%
33%
33%
29%
38%
36%
33%
Liberal--Very
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 241
Q.F4a/b. Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or conservative? (IF "LIBERAL" OR "CONSERVATIVE," ASK :) Do you
consider yourself to be very (LIBERAL/CONSERVATIVE) or somewhat (LIBERAL/CONSERVATIVE)?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
8%
15%
4%
1%
5%
23%
10%
4%
9%
7%
8%
8%
9%
5%
10%
7%
6%
7%
10%
13%
9%
Liberal--Somewhat
11%
20%
10%
2%
6%
23%
13%
5%
13%
12%
10%
9%
13%
14%
13%
10%
11%
11%
11%
12%
9%
Moderate
39%
41%
47%
34%
23%
38%
41%
39%
41%
40%
41%
40%
40%
29%
38%
43%
36%
37%
44%
34%
46%
Conservative-Somewhat
22%
12%
23%
37%
33%
8%
21%
28%
22%
22%
23%
23%
18%
24%
21%
23%
22%
27%
19%
27%
19%
Conservative--Very
12%
5%
9%
25%
29%
2%
8%
17%
12%
12%
12%
13%
8%
9%
11%
11%
13%
11%
9%
6%
10%
Not sure
8%
7%
7%
1%
4%
6%
7%
7%
3%
7%
6%
7%
12%
19%
7%
6%
12%
7%
7%
8%
7%
Total Liberal
18%
35%
14%
3%
11%
46%
23%
9%
22%
19%
19%
18%
22%
19%
23%
17%
16%
18%
21%
25%
17%
Total Conservative
34%
17%
32%
62%
61%
10%
28%
45%
34%
35%
35%
36%
26%
33%
32%
34%
36%
39%
28%
33%
30%
Liberal--Very
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 243
Q.F5. Are you currently single and never married, unmarried and living with a partner, married, separated, widowed, or divorced?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Single
20%
24%
17%
23%
21%
20%
16%
48%
14%
10%
4%
28%
23%
14%
12%
19%
20%
31%
7%
4%
3%
5%
3%
5%
4%
2%
8%
3%
2%
1%
4%
5%
1%
3%
3%
4%
4%
2%
56%
59%
53%
50%
57%
59%
59%
37%
72%
61%
58%
46%
50%
74%
71%
67%
62%
52%
53%
Separated
2%
1%
2%
3%
1%
1%
1%
1%
4%
1%
2%
2%
2%
2%
1%
2%
1%
Widowed
7%
3%
11%
8%
8%
4%
9%
2%
7%
24%
8%
8%
8%
4%
1%
3%
2%
23%
Divorced
7%
5%
9%
7%
5%
8%
8%
1%
7%
12%
8%
9%
9%
3%
6%
5%
7%
5%
9%
Other (VOL)
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Not sure/refused
3%
4%
3%
5%
3%
3%
4%
4%
1%
4%
4%
2%
2%
2%
3%
2%
3%
5%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 243
Q.F5. Are you currently single and never married, unmarried and living with a partner, married, separated, widowed, or divorced?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Single
20%
27%
30%
22%
11%
7%
17%
13%
14%
48%
23%
25%
12%
19%
6%
29%
21%
20%
16%
28%
3%
4%
6%
4%
5%
1%
1%
3%
5%
7%
3%
5%
2%
4%
1%
5%
3%
5%
3%
4%
56%
32%
47%
58%
84%
89%
62%
66%
61%
24%
60%
61%
71%
59%
80%
40%
51%
60%
63%
46%
93%
Separated
2%
3%
3%
1%
1%
2%
2%
2%
1%
2%
2%
3%
1%
2%
1%
3%
1%
1%
Widowed
7%
15%
7%
9%
8%
7%
8%
6%
3%
1%
6%
5%
6%
9%
9%
2%
9%
11%
Divorced
7%
15%
8%
5%
3%
2%
9%
6%
6%
8%
6%
4%
6%
9%
5%
8%
12%
8%
5%
5%
4%
Other (VOL)
1%
1%
1%
2%
1%
1%
2%
1%
Not sure/refused
3%
1%
1%
4%
3%
4%
3%
3%
2%
1%
1%
1%
6%
1%
2%
3%
4%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 243
Q.F5. Are you currently single and never married, unmarried and living with a partner, married, separated, widowed, or divorced?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Single
20%
22%
23%
16%
13%
21%
32%
18%
22%
10%
27%
17%
33%
34%
19%
19%
23%
21%
20%
25%
19%
4%
5%
6%
2%
1%
5%
5%
2%
5%
3%
4%
3%
4%
5%
5%
3%
3%
3%
4%
4%
2%
56%
54%
48%
66%
64%
57%
48%
66%
52%
76%
48%
60%
39%
43%
62%
62%
43%
52%
63%
60%
57%
Separated
2%
2%
3%
2%
1%
2%
3%
3%
1%
2%
3%
2%
2%
2%
2%
1%
2%
1%
Widowed
7%
7%
9%
7%
9%
5%
5%
6%
7%
2%
10%
8%
8%
5%
3%
4%
15%
10%
4%
10%
Divorced
7%
9%
8%
5%
10%
10%
6%
3%
9%
5%
8%
7%
7%
7%
5%
7%
9%
10%
4%
5%
8%
Other (VOL)
1%
2%
1%
1%
1%
1%
1%
1%
2%
1%
1%
Not sure/refused
3%
1%
4%
1%
1%
4%
2%
1%
1%
3%
5%
4%
4%
2%
4%
2%
4%
4%
3%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 244
Q.F6. Do you have any children under age eighteen of whom you are the parent or primary guardian?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
32%
27%
36%
34%
31%
33%
30%
40%
67%
16%
4%
29%
28%
43%
34%
39%
45%
32%
4%
65%
69%
61%
61%
67%
65%
67%
56%
32%
81%
93%
70%
70%
57%
64%
60%
52%
65%
91%
3%
4%
3%
5%
2%
2%
3%
4%
1%
3%
3%
1%
2%
2%
1%
3%
3%
5%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 244
Q.F6. Do you have any children under age eighteen of whom you are the parent or primary guardian?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
32%
31%
24%
31%
42%
44%
35%
33%
39%
23%
34%
50%
36%
38%
35%
28%
47%
36%
32%
18%
43%
65%
69%
75%
69%
58%
56%
62%
65%
57%
74%
63%
49%
63%
60%
64%
67%
51%
62%
67%
80%
57%
3%
1%
3%
2%
4%
3%
3%
1%
1%
2%
1%
5%
2%
2%
1%
2%
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 244
Q.F6. Do you have any children under age eighteen of whom you are the parent or primary guardian?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
807
317
115
235
162
178
129
200
350
32%
32%
29%
32%
35%
28%
34%
32%
32% 100%
65%
66%
69%
68%
65%
72%
62%
67%
67%
3%
2%
2%
4%
1%
1%
Not sure
258
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
525
589
81
89
217
333
255
358
312
122
169
29%
34%
37%
44%
33%
21%
27%
41%
45%
36%
100%
68%
63%
58%
53%
65%
76%
71%
56%
53%
61%
3%
3%
5%
3%
2%
3%
2%
3%
2%
3%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 245
Q.F7a/b. Are you a current or retired labor union member? (IF "NO" OR "NOT SURE," ASK :) Is anyone else in your household a current or retired labor union member?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
13%
16%
10%
15%
7%
22%
11%
5%
11%
17%
21%
13%
13%
8%
21%
12%
15%
11%
25%
7%
6%
7%
5%
3%
10%
10%
8%
3%
7%
7%
7%
7%
6%
6%
7%
7%
3%
8%
77%
74%
80%
74%
87%
66%
76%
81%
85%
73%
69%
79%
77%
86%
70%
80%
75%
81%
62%
3%
4%
3%
6%
3%
2%
3%
6%
1%
3%
3%
1%
3%
3%
1%
3%
5%
5%
Labor union
household
Nonunion household
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 245
Q.F7a/b. Are you a current or retired labor union member? (IF "NO" OR "NOT SURE," ASK :) Is anyone else in your household a current or retired labor union member?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
13%
12%
15%
16%
12%
13%
17%
13%
16%
7%
11%
16%
15%
20%
12%
11%
16%
12%
13%
13%
10%
7%
2%
10%
10%
5%
4%
3%
7%
6%
8%
7%
3%
6%
4%
6%
7%
6%
5%
6%
9%
4%
77%
86%
73%
74%
83%
83%
76%
77%
74%
81%
79%
78%
77%
73%
81%
77%
75%
82%
79%
74%
86%
3%
2%
4%
3%
4%
4%
3%
3%
2%
3%
1%
5%
3%
1%
2%
4%
Labor union
household
Nonunion household
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 245
Q.F7a/b. Are you a current or retired labor union member? (IF "NO" OR "NOT SURE," ASK :) Is anyone else in your household a current or retired labor union member?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
13%
18%
9%
9%
14%
19%
11%
12%
15%
11%
14%
14%
13%
12%
10%
13%
16%
16%
10%
11%
15%
7%
9%
3%
4%
6%
11%
7%
6%
6%
5%
8%
7%
2%
4%
6%
6%
7%
7%
6%
8%
4%
77%
71%
86%
87%
80%
68%
77%
80%
78%
83%
77%
76%
82%
77%
80%
79%
73%
75%
80%
79%
76%
3%
2%
2%
2%
5%
2%
1%
1%
1%
3%
3%
7%
4%
2%
4%
2%
4%
2%
5%
Labor union
household
Nonunion household
Not sure
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 247
Q.F8. If you added together the yearly income of all the members of your family who were living at home last year, what would the total be? I'm going to read some income
ranges, please stop me when I reach the range for your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars, between twenty
thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty thousand dollars, between forty thousand dollars and fifty thousand dollars,
between fifty thousand dollars and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand dollars, between one hundred thousand
dollars and two hundred thousand dollars, or more than two hundred thousand dollars?
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
5%
3%
7%
5%
5%
3%
7%
6%
4%
4%
7%
9%
4%
2%
2%
2%
2%
2%
7%
8%
6%
10%
6%
9%
9%
8%
10%
6%
7%
10%
17%
7%
4%
3%
5%
7%
9%
9%
8%
10%
8%
9%
10%
10%
8%
7%
8%
14%
12%
12%
3%
6%
2%
7%
8%
16%
10%
12%
9%
10%
9%
12%
10%
12%
11%
9%
8%
15%
10%
5%
9%
7%
7%
16%
8%
7%
8%
5%
6%
7%
7%
6%
8%
5%
6%
8%
7%
9%
4%
6%
9%
5%
6%
10%
13%
13%
14%
14%
12%
14%
14%
14%
13%
16%
9%
10%
16%
15%
15%
16%
18%
14%
11%
9%
9%
8%
7%
9%
11%
8%
10%
8%
11%
4%
4%
6%
16%
14%
16%
9%
7%
7%
14%
16%
12%
20%
14%
10%
12%
10%
23%
13%
11%
4%
16%
25%
19%
19%
26%
17%
5%
5%
6%
4%
4%
8%
2%
5%
1%
8%
8%
3%
2%
2%
10%
10%
10%
5%
4%
4%
Not sure/refused
20%
19%
21%
20%
18%
22%
20%
21%
15%
18%
26%
20%
18%
16%
19%
16%
16%
19%
23%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 247
Q.F8. If you added together the yearly income of all the members of your family who were living at home last year, what would the total be? I'm going to read some income
ranges, please stop me when I reach the range for your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars, between twenty
thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty thousand dollars, between forty thousand dollars and fifty thousand dollars,
between fifty thousand dollars and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand dollars, between one hundred thousand
dollars and two hundred thousand dollars, or more than two hundred thousand dollars?
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
5%
23%
1%
5%
4%
10%
1%
4%
1%
2%
9%
8%
4%
3%
8%
8%
37%
10%
6%
6%
16%
4%
7%
3%
6%
1%
14%
17%
9%
6%
5%
9%
40%
12%
7%
5%
16%
6%
4%
4%
7%
3%
14%
12%
6%
10%
10%
10%
60%
13%
9%
8%
11%
11%
8%
7%
12%
4%
13%
15%
9%
10%
11%
7%
40%
4%
7%
10%
6%
7%
7%
6%
8%
5%
7%
9%
7%
5%
7%
13%
100%
8%
14%
16%
12%
17%
16%
18%
24%
16%
8%
7%
19%
11%
13%
9%
32%
12%
9%
10%
5%
10%
12%
12%
11%
14%
6%
6%
12%
8%
8%
24%
14%
50%
74%
14%
17%
15%
4%
20%
23%
25%
20%
32%
3%
12%
13%
23%
6%
53%
5%
18%
26%
4%
7%
8%
6%
4%
8%
13%
2%
1%
5%
5%
8%
23%
Not sure/refused
20%
22%
19%
18%
20%
18%
15%
16%
10%
12%
24%
13%
16%
19%
24%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 247
Q.F8. If you added together the yearly income of all the members of your family who were living at home last year, what would the total be? I'm going to read some income
ranges, please stop me when I reach the range for your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars, between twenty
thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty thousand dollars, between forty thousand dollars and fifty thousand dollars,
between fifty thousand dollars and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand dollars, between one hundred thousand
dollars and two hundred thousand dollars, or more than two hundred thousand dollars?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
5%
7%
6%
2%
4%
5%
6%
4%
5%
5%
6%
2%
14%
12%
1%
3%
12%
7%
1%
2%
5%
8%
11%
12%
5%
7%
6%
6%
8%
9%
8%
8%
7%
15%
10%
3%
7%
14%
11%
3%
5%
9%
9%
9%
7%
11%
12%
7%
9%
8%
11%
8%
10%
10%
7%
9%
4%
10%
13%
12%
5%
10%
9%
10%
9%
14%
9%
9%
9%
12%
9%
12%
7%
12%
9%
16%
20%
8%
9%
13%
13%
8%
13%
10%
7%
7%
6%
8%
7%
6%
6%
8%
7%
6%
8%
7%
3%
9%
7%
5%
8%
8%
7%
2%
7%
13%
17%
13%
11%
13%
19%
15%
13%
15%
13%
14%
14%
11%
8%
17%
17%
6%
13%
19%
19%
14%
9%
9%
5%
12%
13%
8%
9%
11%
8%
11%
8%
10%
3%
2%
15%
8%
5%
7%
11%
12%
12%
14%
14%
11%
16%
14%
20%
12%
18%
12%
21%
11%
15%
15%
9%
20%
17%
5%
5%
21%
17%
14%
5%
4%
5%
8%
6%
4%
7%
8%
3%
5%
5%
7%
8%
5%
2%
3%
8%
3%
4%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 247
Q.F8. If you added together the yearly income of all the members of your family who were living at home last year, what would the total be? I'm going to read some income
ranges, please stop me when I reach the range for your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars, between twenty
thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty thousand dollars, between forty thousand dollars and fifty thousand dollars,
between fifty thousand dollars and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand dollars, between one hundred thousand
dollars and two hundred thousand dollars, or more than two hundred thousand dollars?
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
Not sure/refused
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
20%
13%
21%
18%
15%
16%
18%
13%
18%
16%
18%
19%
16%
21%
17%
19%
22%
21%
17%
17%
16%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 109
SEX
Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
807
391
416
181
272
185
169
226
186
234
161
266
226
169
129
137
166
137
161
Male
48%
100%
48%
50%
45%
50%
45%
53%
50%
46%
43%
50%
51%
53%
47%
50%
63%
48%
Female
52%
100%
52%
50%
55%
50%
55%
47%
50%
54%
57%
50%
49%
47%
53%
50%
37%
52%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 109
SEX
Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------
INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------
Total
807
180
136
107
224
153
123
408
100
159
310
142
408
150
221
399
121
252
230
187
131
Male
48%
37%
57%
46%
56%
58%
58%
46%
44%
49%
55%
50%
52%
54%
52%
45%
45%
45%
48%
56%
55%
Female
52%
63%
43%
54%
44%
42%
42%
54%
56%
51%
45%
50%
48%
46%
48%
55%
55%
55%
52%
44%
45%
H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011
Table 109
SEX
Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------
SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------
Total
807
317
115
235
162
178
129
200
350
258
525
589
81
89
217
333
255
358
312
122
169
Male
48%
45%
46%
55%
59%
49%
64%
60%
41%
41%
51%
51%
36%
43%
56%
50%
41%
44%
54%
54%
47%
Female
52%
55%
54%
45%
41%
51%
36%
40%
59%
59%
49%
49%
64%
57%
44%
50%
59%
56%
46%
46%
53%