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HART/McINTURFF

November/December 2011

Study #10208c--page 1
CNBC 4th Quarter Survey

1724 Connecticut Avenue, NW


Washington, DC 20009
(202) 234-5570

Interviews: 807 adults, including


163 who only have a cell phone
Dates: November 28-December 1, 2011

48 Male
52 Female
[109]

FINAL
Study #10208c
CNBC 4th Quarter Survey
November 28-December 1, 2011
Please note: all results are shown as percentages unless otherwise stated.
1a.

For statistical purposes only, would you please tell me how old you are? (IF "REFUSED," ASK:) Well,
would you tell me which age group you belong to?
18-24 ................................................
25-29 ................................................
30-34 ................................................
35-39 ................................................
40-44 ................................................
45-49 ................................................
50-54 ................................................
55-59 ................................................
60-64 ................................................
65-69 ................................................
70-74 ................................................
75 and over ......................................
Refused..........................................

1b.

[148-149]

And to ensure that we have a representative sample, would you please tell me whether you are from a
Hispanic or Spanish-speaking background?
Yes, Hispanic....................................
No, not Hispanic ...............................
Not sure/refused .............................

1c.

12
7
9
7
9
7
8
10
11
7
5
6
2

11
89
-

[150]

And again, for statistical purposes only, what is your racewhite, black or African American, Asian, or
something else?
White ................................................
Black or African American ................
Asian ................................................
Other ................................................
Hispanic (VOL) ...............................
Not sure/refused .............................

73
10
2
5
9
1

[151]

HART/McINTURFF
November/December 2011

2a.

Study #10208c--page 2
CNBC 4th Quarter Survey

How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or
poor?

Excellent ........................................
Good ..............................................
Only fair..........................................
Poor ...............................................
Not sure .......................................

11/11
1
7
30
61
1

6/11
1
6
37
55
1

3/11
8
37
54
1

12/10
1
6
39
53
1

10/10
1
7
30
62
-

12/09
1
6
33
60
-

12/08
4
25
70
1

9/18,
20-21/08*
7
28
65
-

9/1012/08
1
10
32
56
1

6/08
1
6
29
63
1

2/08
2
14
39
44
1

12/07
4
22
39
33
2

10/051
5
27
46
22
-

3/051
4
37
41
18
1

8/041
4
33
42
21
1

3/041
4
32
38
26
-

1/031
1
18
44
36
1

1/021
1
26
48
24
-

Comparative data prior to 12/07 comes from surveys among registered likely voters conducted by The Tarrance Group and/or
Lake, Snell, Perry, Mermin Associates.
* Results for 9/18,20-21/08 among likely voters.

2b.

And over the course of the next year, do you think the state of the economy will get better, stay about the
same, or get worse?
Will get better ...................................
Will stay about the same ..................
Will get worse...................................
Not sure .........................................

11/11
27
43
26
4

6/11
30
36
30
4

3/11
29
30
37
4

12/10
37
37
21
5

10/10
37
35
26
2

12/09
43
29
25
3

12/08
39
30
27
4

9/18,
20-21/08*
42
28
23
7

9/1012/08
28
35
26
11

6/08
21
27
43
9

2/08
24
34
34
8

[153]

* Results for 9/18,20-21/08 among likely voters.

Q.2a and Q.2b COMBINED: CURRENT AND FUTURE VIEW OF THE ECONOMY
11/11
6/11
3/11
12/10 10/10
Optimistic now/optimistic for the future............
6
6
7
7
7
Optimistic now/pessimistic for the future .........
1
1
1
1
Pessimistic now/optimistic for the future..........
23
25
25
32
31
Pessimistic now/pessimistic for the future .......
65
63
63
56
59
Not sure for now or the future........................
5
5
4
5
2
12/08
4
1
37
54
4
* Results for 9/18,20-21/08 among likely voters.

9/18,
20-21/08*
6
64
23
7

9/1012/08
8
2
23
55
12

6/08
5
1
18
66
10

12/09
5
1
39
52
3
2/08
13
2
18
58
9

[152]

HART/McINTURFF
November/December 2011

3.

Study #10208c--page 3
CNBC 4th Quarter Survey

Thinking ahead to the holidays in December, approximately how much are you planning to spend on holiday
shopping this year? (IF "NOT SURE," PROBE:) Well, if you had to give me your best guess, about how
much do you think you will spend?
Less than $200..................................
$200-$499.........................................
$500-$999.........................................
$1,000 or more..................................
Not sure ..........................................
Mean.................................................
Mean (Among those who are
spending at least something) .............

4.

11/11
24
22
23
23
8
$751

12/10
21
27
22
22
8
$615

12/09
22
22
22
24
10
$778

12/08
22
27
24
20
7
$704

12/07
15
22
27
30
6
$738

12/06
16
22
25
27
10
$688

$855

$687

$873

$784

$782

$735

[154-158]

In which one or two of the following ways have you already done or plan to do most of your holiday
shopping? (IF MORE THAN TWO, ASK:) Well, if you had to pick just one or two, which would you pick?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

At big box stores, such as Wal-Mart or Best Buy ...........


On-line, not in stores ......................................................
At department stores, such as Macy's or Sears .............
At locally-owned, non-chain stores.................................
At chain stores, such as J. Crew or Barnes & Noble......
Through mail-order catalogues ......................................
At luxury stores, such as Tiffany or Neiman Marcus .....
Other (VOL) .................................................................
Not sure .......................................................................

5.

11/11
42
27
19
12
7
4
2
9
5

12/10
48
25
25
13
9
4
1
9
3

12/09
40
21
22
13
9
4
1
8
9

12/08
45
21
24
11
7
5
1
9
4

12/07
44
22
27
14
11
7
2
7
2

11/06
49
18
25
14
13
5
1
6
2

[159]
>

Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to
try to save money? (ACCEPT ALL THAT APPLY)
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

Spending more time shopping around for deals and discounts ...............
Giving less expensive gifts ......................................................................
Giving fewer gifts.....................................................................................
Doing more shopping online....................................................................
Or will you not do any of these things......................................................
Giving more homemade gifts...................................................................
Using an online coupon service, such as Groupon or Living Social ........
Regiftingthat is, giving an item that you received as a gift in the past
to someone else as a gift ........................................................................
Not sure.................................................................................................

6.

11/11
33
30
26
16
16
13
9

12/10
39
36
31
19
17
19
NA

6
4

7
4

[160]
>

When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will
not immediately pay off in full and for which you will carry a balance for some amount of time?
Yes ...................................................
No.....................................................
Depends (VOL)...............................
Not sure..........................................

21
74
3
2

[161]

HART/McINTURFF
November/December 2011

7a/b.

Study #10208c--page 4
CNBC 4th Quarter Survey

Are you currently employed? (IF "NO," ASK:) Are you a student, a homemaker, retired, or unemployed and
looking for work? (IF "CURRENTLY EMPLOYED." ASK:) What type of work do you do?
Currently Employed
Professional/manager .....................
White-collar worker .........................
Blue-collar worker ...........................
Farmer/rancher ...............................
Not Currently Employed
Student ...........................................
Homemaker ....................................
Retired ............................................
Unemployed, looking for work.........
Volunteer (VOL) ............................
Disabled (VOL) .............................
Other specify.................................
Not sure/refused ...........................

17
21
17
1
4
8
20
7
4
1
-

[162-169]
CONTINUE

Skip to Q.9a

(ASK ONLY OF RESPONDENTS WHO SAY THEY ARE EMPLOYED IN Q.7a.)


8a.
Over the next twelve months, do you expect that your wages will increase, decrease, or stay about the
same? [170]
(ASK ONLY OF RESPONDENTS WHO SAY "INCREASE" IN Q.8a.)
8b.
If you had to give your best estimate, by what percentage do you expect your wages to increase over the
next twelve months? Please use only whole numbers, without any decimals. [171-173]
(ASK ONLY OF RESPONDENTS WHO SAY "DECREASE" IN Q.8a.)
8c.
If you had to give your best estimate, by what percentage do you expect your wages to decrease over the
next twelve months? Please use only whole numbers, without any decimals. [174-176]
Decrease .....................................................
Stay the same .............................................
Total increase ...............................................
Increase1% to 3%..................................
Increase4% to 10%................................
Increase11% or more.............................
Increasenot sure how much...................
Mean ..............................................................
Median ...........................................................
Decrease .....................................................
Stay the same .............................................
Total increase ...............................................
Increase1% to 3%..................................
Increase4% to 10%................................
Increase11% or more.............................
Increasenot sure how much...................
Mean ..............................................................
Median ...........................................................
1

11/11
7
62
31
9
13
7
2
2.1
-1.0

6/11
9
62
29
10
10
7
2
1.5
-0.7

3/11
9
64
27
11
8
6
2
2.0
-1.1

12/10
7
62
31
9
11
9
2
2.1
-0.3

10/10
9
66
25
7
12
5
1
1.4
-0.4

8/101
10
63
26
NA
NA
NA
NA
NA
NA

12/09
11
61
28
8
10
8
2
1.3
-0.7

12/08
7
52
41
11
18
9
3
3.1
-0.6

9/08
4
53
43
14
19
8
2
4.0
-0.3

6/08
6
56
38
11
17
7
3
2.1
-0.5

2/08
4
47
49
13
22
11
3
5.4
-0.1

12/07
2
42
56
18
25
9
4
5.3
1.6

10/07
4
43
53
15
26
11
1
6.1
1.2

6/07
2
48
50
12
25
10
3
5.7
0

3/07
4
41
55
15
21
16
3
7.3
1.6

Comparative data for August 2010 comes from a survey conducted by Hart/McInturff for NBC News and the Wall Street
Journal.

HART/McINTURFF
November/December 2011

9a.

Study #10208c--page 5
CNBC 4th Quarter Survey

Over the next twelve months, do you expect that the cost of living--that is, what you pay for everyday goods
and services--will increase, decrease, or stay about the same? [177]

(ASK ONLY OF RESPONDENTS WHO SAY "INCREASE" IN Q.9a.)


9b.
If you had to give your best estimate, by what percentage do you think the total increase in the price of
everyday goods and services in the next twelve months will be? Please use only whole numbers, without
any decimals. [178-180]
(ASK ONLY OF RESPONDENTS WHO SAY "DECREASE" IN Q.9a.)
9c.
If you had to give your best estimate, by what percentage do you think the total decrease in the price of
everyday goods and services in the next twelve months will be? Please use only whole numbers, without
any decimals. [208-210]
Decrease ....................................................
Stay the same.............................................
Total increase ..............................................
Increase1% to 3% .................................
Increase4% to 5% .................................
Increase6% to 10% ...............................
Increase11% or more ............................
Increasenot sure how much ..................
Mean .............................................................
Median ..........................................................
Decrease ....................................................
Stay the same.............................................
Total increase ..............................................
Increase1% to 3% .................................
Increase4% to 5% .................................
Increase6% to 10% ...............................
Increase11% or more ............................
Increasenot sure how much ..................
Mean .............................................................
Median ..........................................................

11/11
2
27
71
19
19
13
12
8
6.0
2.8

6/11
2
18
80
16
18
20
19
7
9.0
4.5

3/11
1
12
87
12
18
23
28
6
12.1
6.6

12/10
2
29
69
15
18
16
13
7
6.4
3.0

10/10
3
32
65
13
16
15
16
5
7.9
3.0

12/09
2
27
71
15
18
17
15
6
6.9
3.9

12/08
6
36
58
9
14
13
14
8
5.8
2.2

9/08
5
22
73
13
18
17
18
7
7.3
4.2

6/08
1
8
91
9
21
23
27
11
11.4
7.5

2/08
2
18
80
17
21
18
17
7
8.2
4.3

12/07
2
18
80
19
21
19
12
9
6.4
4.1

10/07
1
20
79
20
22
16
12
9
6.9
3.7

6/07
1
19
80
22
23
17
10
8
7.1
3.7

HART/McINTURFF
November/December 2011
10a.

Study #10208c--page 6
CNBC 4th Quarter Survey

Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve
months? If you do not own your home, please just say so. [211]

(ASK ONLY OF RESPONDENTS WHO SAY "INCREASE" IN Q.10a.)


10b.
If you had to give your best estimate, by what percentage do you expect the value of your home to increase
over the next twelve months? Please use only whole numbers, without any decimals. [212-214]
(ASK ONLY OF RESPONDENTS WHO SAY "DECREASE" IN Q.10a.)
10c.
If you had to give your best estimate, by what percentage do you expect the value of your home to decrease
over the next twelve months? Please use only whole numbers, without any decimals. [215-217]
1

11/11

6/11

3/11

12/10

10/10

12/09

12/08

20
65
15
4
3
5
3
-0.5
-0.5

30
55
15
4
3
6
2
-1.6
-0.6

24
58
18
5
5
6
2
-1.2
-0.5

14
64
22
6
6
6
4
0.3
-0.5

21
60
19
6
4
6
3
-0.6
-0.5

20
59
20
4
6
8
3
-0.3
-0.5

22
61
17
4
5
5
3
-1.6
-0.5

9/08

6/08

2/08

12/07

10/07

3/07

20
56
24
6
7
9
2
-0.3
-0.5

23
54
23
5
6
9
3
-0.2
-1.0

20
54
26
5
8
9
4
-0.3
-0.5

16
50
34
6
9
13
6
2.2
0

11
49
40
8
9
17
6
3.9
0

9
43
48
12
13
19
4
4.0
0

Respondents Who Own Their Home


Decrease .................................................
Stay the same..........................................
Total increase............................................
Increase1% to 4% ..............................
Increase5% to 9% ..............................
Increase10% or more .........................
Increasenot sure how much ...............
Mean ............................................................
Median .........................................................
Respondents Who Own Their Home
Decrease .................................................
Stay the same..........................................
Total increase............................................
Increase1% to 4% ..............................
Increase5% to 9% ..............................
Increase10% or more .........................
Increasenot sure how much ...............
Mean ............................................................
Median .........................................................

1
Results shown among respondents who own their home, consisting of 78% of respondents in 11/11, 75% in 6/11, 78% in
3/11, 80% in 12/10, 83% in 10/10, 84% in 12/09, 77% in 12/08, 85% in 9/08, 86% in 6/08, 81% in 2/08, 82% in 12/07, 82% in
10/07, and 84% in 3/07.

11a/b.

Do you have money invested in the stock market and mutual funds, including IRAs and 401-Ks? (IF YES,
ASK:) And is the value of these investments above or below fifty thousand dollars?
Yes, Have Money invested
Above $50,000...............................
Below $50,000 ...............................
Not sure .........................................
No, no money invested ....................
Not sure/refused ............................

11/11
51
27
19
5
47
2

6/11
52
29
19
4
46
2

Less than $10,000...................................................


At least $10,000 but less than $50,000 ...................
At least $50,000 but less than $100,000 .................
At least $100,000 but less than $200,000 ...............
At least $200,000 but less than $300,000 ...............
At least $300,000 but less than $500,000 ...............
At least $500,000 but less than $1,000,000 ............
$1,000,000 or more .................................................
No, no money invested in the stock market.............
Not sure/refused....................................................

3/11
46
25
21
NA
47
7

12/10
47
27
20
NA
45
8

10/10
7
13
11
7
3
2
1
1
44
11

12/09
8
13
8
8
2
2
3
2
42
12

[218-219]

12/08
8
14
9
9
4
4
1
1
42
8

HART/McINTURFF
November/December 2011
12a/b.

Study #10208c--page 7
CNBC 4th Quarter Survey

In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF
"GOOD TIME/BAD TIME," ASK:) Would you say it is a very (good time/bad time) or just a somewhat (good
time/bad time)?

Very good time ............................


Just a somewhat good time.........
Just a somewhat bad time...........
Very bad time ..............................
Not sure.....................................

11/11
7
22
31
22
18

6/11
7
24
33
17
19

3/11
8
27
31
15
19

12/10
7
28
31
15
19

10/10
6
31
31
20
12

12/09
12
29
24
24
11

12/08
15
23
22
30
10

10/07
13
36
18
9
24

[220-221]

(ASK ONLY OF RESPONDENTS WHO SAY "BAD TIME" IN Q.12a.)


12c.
Do you think this is a bad time to invest because of the state of the economy in general, because of the state
of your personal finances, because of the recent volatility of big increases and decreases in the stock
market, or for some other reason? (IF "ALL" OR "COMBINATION," ASK:) Well, if you had to choose just
one of these reasons, which would you say is the BIGGEST reason you think it is a bad time to invest?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

State of economy in general.................


Volatility in stock market .......................
State of personal finances ....................
Some other reason .............................
All/combination (VOL).........................
Not sure..............................................

41
22
8
15
12
2

[222]

Changing subjects...
13.

Government statistics show that the gap between the highest income workers and middle- and low-income
workers has been getting wider. Which one of the following do you think is most responsible for this? (IF
"ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you
say is MOST responsible?
THIS TABLE HAS BEEN RANKED BY THE HIGHEST PERCENTAGE

Excessive salaries and bonuses for corporate executives .....


The policies of the Obama administration .............................
Changes in the economy that have reduced manufacturing
jobs and increased demands for highly skilled workers .........
Competition from companies and workers overseas..............
The policies of the Bush administration2 ................................
The wage and hiring policies of American companies ...........
Other (VOL) .........................................................................
Not sure ..............................................................................

11/11
22
16

[223]

16
15
14
7
4
6

September 2006 +1

Excessive salaries and bonuses for corporate executives.....


Competition from companies and workers overseas .............
Changes in the economy that have reduced manufacturing
jobs and increased demands for highly skilled workers .........
The policies of the Bush administration and Congress ..........
The wage and hiring policies of American companies ...........
Other (VOL) .........................................................................
Not sure ..............................................................................

30
26
18
12
7
3
4

+ Results shown reflect responses among registered voters.


1
Comparative data for September 2006 comes from a survey conducted by Hart/McInturff
for NBC News and the Wall Street Journal.

HART/McINTURFF
November/December 2011

Study #10208c--page 8
CNBC 4th Quarter Survey

Now I have a few more questions for you about shopping.


14.

How much shopping do you do onlinea lot, a fair amount, just some, very little, or none at all?
11/11
11
16
17
24
32
-

A lot of shopping...............................
A fair amount of shopping.................
Just some shopping..........................
Very little shopping ...........................
No shopping at all .............................
Not sure ..........................................
15.

12/10
10
15
16
26
33
-

[224]

When shopping in a store, have you ever used your cell phone or other mobile device to see if you can get a
lower price for an item at another store or on the Internet? *
Yes, have done this .................................................
No, have not done this .............................................
Do not have a cell phone/mobile device (VOL) ........
Not sure .................................................................

24
72
4
-

[225]

* Asked of one-half the respondents (FORM A).

(ASKED ONLY OF RESPONDENTS WHO HAVE A CELL PHONE/MOBILE DEVICE IN Q.15.)


16.
Other than music, mobile apps, and e-books, have you ever purchased goods or services on the Internet
using your smartphone or other mobile device? *
Yes, have done this .........................
No, have not done this......................
Not sure..........................................

16
83
1

[226]

* Asked of one-half the respondents (FORM A).

17/18.

This holiday season, do you plan to give or receive any Apple products such as iPads, iPhones, iPods, or
Mac computers? (IF YES, ASK :) And do you plan to give, receive, or both give AND receive an Apple
product this holiday season? *
Yes
YesGive ........................................
YesReceive...................................
YesBoth give and receive .............
YesNot sure ..................................
No.....................................................
Not sure ..........................................

11/11 **
18
9
2
5
2
80
2

** Asked of one-half the respondents (FORM B).

12/10
17
NA
NA
NA
NA
81
2

[227]

HART/McINTURFF
November/December 2011

Study #10208c--page 9
CNBC 4th Quarter Survey

Changing subjects
19.

Do you think it is very likely, somewhat likely, somewhat unlikely, or very unlikely that Democrats and
Republicans in Congress will reach an agreement in the next few months on reducing government
spending?
Very likely .......................................
Somewhat likely ...............................
Somewhat unlikely ...........................
Very unlikely ....................................
Not sure ........................................

20.

11/11
5
16
21
52
6

6/11
9
23
22
41
5

[229]

As you may know a special committee in Congress failed to meet a November deadline for making
recommendations to reduce the federal deficit. This means that starting in 2013 there would be automatic
cuts from the federal budget of six hundred billion dollars from the military budget and an equal total of six
hundred billion dollars in cuts from all non-military government programs and services.
Would you favor Congress moving ahead with this automatic set of cuts in the military and non-military
programs, would you favor Congress finding another plan to deal with the deficit that has more cuts, or
would you favor Congress finding another plan to deal with the deficit that has fewer cuts?
Favor moving ahead with automatic cuts ...................................................
Favor finding another plan to deal with the deficit that has MORE cuts .....
Favor finding another plan to deal with the deficit that has FEWER cuts ...
Not sure ...................................................................................................

21.

16
25
43
16

[230]

Who do you think is more to blame for the failure of the special committee to come up with a plan to reduce
the deficitthe Democrats on the committee, the Republicans on the committee, or do you think they are
equally to blame? *
Democrats more to blame ...............
Republicans more to blame..............
Equally to blame ...............................
Not sure..........................................

10
23
62
5

[231]

* Asked of one-half the respondents (FORM A).

22.

As you may know, the founder of Apple, Steve Jobs, recently died. Do you expect that, when it comes to
technology and the products it offers Apple will be more innovative, less innovative, or will Apple be about as
innovative as it was before Steve Jobs' passing? **
Expect will be more innovative ..................
Expect will be less innovative ...................
Expect will be as innovative as before ......
Not sure ...................................................
** Asked of one-half the respondents (FORM B).

14
19
53
14

[232]

HART/McINTURFF
November/December 2011

23.

Study #10208c--page 10
CNBC 4th Quarter Survey

When it comes to the amount of personal debt that you have--such as credit cards, car loans, student loans,
doctors and hospital bills, and home mortgages--would you say that you have a lot of debt, some debt, not
much debt, or no debt at all?
A lot of debt.......................................
Some debt ........................................
Not much debt ..................................
No debt at all.....................................
Not sure ..........................................

11/11
15
31
29
23
2

6/08
19
31
26
22
2

2/08
16
30
28
24
2

[233]

FACTUALS: Now I am going to ask you a few questions for statistical purposes only.
F1.

What is the last grade that you completed in school?


Grade school...........................................................
Some high school....................................................
High school graduate ..............................................
Some college, no degree ........................................
Vocational training/2-year college ...........................
4-year college/bachelor's degree ............................
Some postgraduate work, no degree ......................
2-3 years postgraduate work/master's degree ........
Doctoral/law degree ................................................
Not sure/refused....................................................

F2a-c.

17
15
7
15
6
10
13
12
5

[236-238]

Do you consider yourself a supporter of the Tea Party Movement?


Yes ...................................................
No.....................................................
Depends (VOL)...............................
Not sure..........................................

F3b.

[234-235]

Generally speaking, do you think of yourself as a Democrat, a Republican, an independent, or something


else? (IF "DEMOCRAT" OR "REPUBLICAN," ASK:) Would you call yourself a strong
(Democrat/Republican) or not a very strong (Democrat/Republican)? (IF "INDEPENDENT," ASK:) Do you
think of yourself as closer to the Republican Party, closer to the Democratic Party, or do you think of yourself
as strictly independent?
Strong Democrat ..........................................
Not very strong Democrat ............................
Independent/ Closer to Democratic Party.....
Strictly independent......................................
Independent/closer to Republican Party.......
Not very strong Republican ..........................
Strong Republican........................................
Something else ...........................................
Not sure......................................................

F3a.

1
6
26
17
11
21
1
13
2
2

20
63
4
13

[239]

Do you consider yourself a supporter of the Occupy Wall Street Movement?


Yes ...................................................
No.....................................................
Depends (VOL)...............................
Not sure..........................................

22
61
4
13

[240]

HART/McINTURFF
November/December 2011
F4a/b.

Study #10208c--page 11
CNBC 4th Quarter Survey

Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or
conservative? (IF "LIBERAL" OR "CONSERVATIVE," ASK:) Do you consider yourself to be very
(liberal/conservative) or somewhat (liberal/conservative)?
Very liberal........................................
Somewhat liberal ..............................
Moderate ..........................................
Somewhat conservative....................
Very conservative .............................
Not sure ..........................................

F5.

8
11
39
22
12
8

Are you currently single and never married, unmarried and living with a partner, married, separated,
widowed, or divorced?
Single.........................................................
Unmarried and living with a partner ...........
Married.......................................................
Separated ..................................................
Widowed ....................................................
Divorced.....................................................
Other (VOL) .............................................
Not sure/refused ......................................

F6.

20
4
56
2
7
7
1
3

[243]

Do you have any children under age eighteen of whom you are the parent or primary guardian?
Yes, kids under 18 in household.......
No, no kids under 18 in household ...
Not sure..........................................

F7a.

[241-242]

32
65
3

[244]

Are you a current or retired labor union member?

(ASK ONLY OF RESPONDENTS WHO SAY "NO" OR "NOT SURE" IN Q.F7a.)


F7b.
Is anyone else in your household a current or retired labor union member?
Labor union member.........................
Labor union household .....................
Non-union household........................
Not sure ..........................................
F8.

13
7
77
3

[245-246]

If you added together the yearly income of all the members of your family who were living at home last year,
what would the total be? I'm going to read some income ranges, please stop me when I reach the range for
your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars,
between twenty thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty
thousand dollars, between forty thousand dollars and fifty thousand dollars, between fifty thousand dollars
and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand
dollars, between one hundred thousand dollars and two hundred thousand dollars, or more than two
hundred thousand dollars?
Less than $10,000 ............................
Between $10,000 and $20,000 .........
Between $20,000 and $30,000 .........
Between $30,000 and $40,000 .........
Between $40,000 and $50,000 .........
Between $50,000 and $75,000 .........
Between $75,000 and $100,000 .......
Between $100,000 and $200,000 .....
More than $200,000 .........................
Not sure/refused .............................

5
8
9
10
7
13
9
14
5
20

[259-260]

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 148
Q.1a. For statistical purposes only, would you please tell me how old you are? (IF "REFUSED," ASK:) Well, would you tell me which age group you belong to?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

18-24

12%

11%

13%

14%

14%

10%

7%

42%

17%

16%

5%

2%

7%

10%

19%

25-29

7%

6%

8%

7%

7%

10%

5%

25%

7%

8%

7%

6%

14%

4%

8%

30-34

9%

9%

9%

11%

8%

11%

7%

33%

8%

6%

12%

11%

12%

12%

7%

35-39

7%

6%

7%

3%

8%

7%

8%

30%

8%

5%

8%

8%

6%

8%

9%

40-44

9%

10%

8%

7%

11%

7%

11%

39%

9%

4%

15%

9%

14%

16%

6%

1%

45-49

7%

9%

6%

10%

4%

8%

9%

31%

4%

9%

13%

6%

6%

12%

11%

1%

50-54

8%

8%

9%

10%

7%

9%

7%

29%

9%

8%

6%

10%

9%

13%

12%

3%

55-59

10%

11%

9%

15%

9%

11%

7%

35%

8%

12%

7%

16%

17%

12%

11%

6%

60-64

11%

11%

10%

8%

11%

7%

15%

36%

8%

12%

12%

12%

8%

9%

8%

15%

65-69

7%

8%

6%

4%

7%

9%

9%

35%

8%

7%

5%

7%

4%

2%

2%

23%

70-74

5%

5%

5%

2%

7%

5%

3%

23%

6%

4%

3%

6%

2%

1%

20%

75 and over

6%

6%

7%

7%

4%

5%

10%

32%

7%

5%

6%

7%

1%

29%

2%

3%

2%

3%

1%

2%

10%

1%

4%

1%

1%

1%

6%

2%

Not sure/refused

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 148
Q.1a. For statistical purposes only, would you please tell me how old you are? (IF "REFUSED," ASK:) Well, would you tell me which age group you belong to?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

18-24

12%

14%

13%

11%

6%

5%

5%

5%

10%

35%

11%

15%

5%

11%

19%

4%

11%

11%

18%

25-29

7%

7%

12%

8%

6%

4%

6%

6%

3%

13%

8%

8%

4%

8%

2%

10%

13%

7%

5%

6%

1%

30-34

9%

8%

8%

10%

10%

8%

10%

10%

6%

8%

11%

10%

10%

12%

9%

8%

12%

12%

8%

4%

11%

35-39

7%

9%

6%

6%

8%

8%

4%

6%

10%

8%

7%

7%

6%

8%

5%

7%

10%

7%

7%

5%

6%

40-44

9%

6%

11%

5%

12%

15%

11%

9%

14%

5%

11%

15%

11%

14%

9%

7%

18%

8%

9%

4%

10%

45-49

7%

3%

5%

11%

12%

15%

8%

8%

9%

3%

7%

16%

9%

5%

11%

6%

8%

13%

4%

3%

15%

50-54

8%

7%

7%

11%

9%

7%

12%

9%

11%

3%

10%

14%

10%

11%

10%

7%

7%

8%

12%

5%

10%

55-59

10%

7%

7%

15%

11%

13%

10%

12%

8%

7%

16%

8%

12%

8%

15%

8%

10%

11%

9%

11%

14%

60-64

11%

10%

12%

9%

13%

11%

8%

11%

16%

6%

11%

5%

13%

10%

16%

7%

7%

12%

11%

9%

16%

65-69

7%

9%

5%

4%

5%

5%

9%

8%

4%

5%

3%

1%

7%

5%

6%

7%

6%

5%

7%

10%

6%

70-74

5%

7%

6%

5%

2%

1%

8%

5%

4%

2%

1%

5%

4%

6%

5%

2%

3%

6%

8%

2%

75 and over

6%

12%

6%

5%

2%

3%

6%

8%

5%

4%

1%

5%

3%

7%

8%

2%

2%

7%

15%

3%

2%

1%

2%

4%

5%

3%

3%

1%

3%

1%

3%

1%

4%

1%

1%

1%

4%

2%

6%

Not sure/refused

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 148
Q.1a. For statistical purposes only, would you please tell me how old you are? (IF "REFUSED," ASK:) Well, would you tell me which age group you belong to?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

18-24

12%

11%

12%

11%

10%

7%

14%

12%

13%

9%

13%

10%

10%

25%

13%

12%

10%

12%

14%

21%

10%

25-29

7%

7%

8%

7%

5%

7%

11%

6%

8%

8%

7%

7%

11%

5%

11%

7%

4%

6%

10%

12%

6%

30-34

9%

6%

8%

11%

10%

8%

6%

10%

9%

18%

4%

8%

11%

11%

14%

9%

5%

7%

12%

12%

15%

35-39

7%

8%

4%

5%

7%

7%

9%

2%

9%

15%

3%

5%

5%

7%

6%

8%

6%

7%

8%

11%

5%

40-44

9%

10%

8%

9%

8%

8%

15%

9%

7%

17%

5%

9%

5%

14%

14%

8%

7%

7%

12%

19%

8%

45-49

7%

7%

8%

8%

5%

6%

10%

6%

8%

16%

3%

8%

7%

5%

9%

9%

4%

6%

8%

4%

4%

50-54

8%

11%

7%

9%

8%

8%

5%

8%

11%

9%

8%

8%

10%

7%

5%

11%

7%

9%

6%

7%

7%

55-59

10%

11%

14%

8%

10%

13%

6%

15%

9%

4%

13%

11%

11%

5%

11%

10%

10%

9%

11%

6%

8%

60-64

11%

10%

12%

11%

13%

15%

10%

13%

9%

2%

15%

11%

8%

9%

9%

13%

8%

11%

10%

5%

15%

65-69

7%

7%

9%

7%

9%

6%

6%

7%

6%

2%

9%

9%

4%

3%

5%

6%

10%

8%

5%

2%

6%

70-74

5%

5%

5%

5%

6%

4%

2%

5%

5%

7%

6%

3%

2%

2%

3%

10%

7%

3%

1%

5%

75 and over

6%

6%

4%

9%

8%

5%

6%

6%

5%

10%

7%

5%

4%

1%

3%

15%

10%

1%

10%

2%

1%

1%

1%

6%

1%

1%

3%

1%

10%

3%

1%

4%

1%

1%

Not sure/refused

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 150
Q.1b. And to ensure that we have a representative sample, would you please tell me whether you are from a Hispanic or Spanish-speaking background?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Yes, Hispanic

11%

10%

12%

9%

14%

6%

14%

16%

12%

8%

7%

20%

10%

5%

1%

6%

6%

15%

7%

No, not Hispanic

89%

90%

88%

91%

86%

94%

86%

84%

88%

92%

93%

80%

90%

95%

99%

94%

94%

85%

93%

Not sure/refused

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 150
Q.1b. And to ensure that we have a representative sample, would you please tell me whether you are from a Hispanic or Spanish-speaking background?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Yes, Hispanic

11%

15%

19%

7%

4%

5%

11%

9%

15%

15%

8%

10%

7%

9%

4%

15%

14%

12%

9%

10%

4%

No, not Hispanic

89%

85%

81%

93%

96%

95%

89%

91%

85%

85%

92%

90%

93%

91%

96%

85%

86%

88%

91%

90%

96%

Not sure/refused

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 150
Q.1b. And to ensure that we have a representative sample, would you please tell me whether you are from a Hispanic or Spanish-speaking background?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Yes, Hispanic

11%

11%

17%

6%

8%

10%

13%

8%

12%

13%

10%

1%

2%

100%

9%

9%

16%

14%

9%

13%

11%

No, not Hispanic

89%

89%

83%

94%

92%

90%

87%

92%

88%

87%

90%

99%

98%

91%

91%

84%

86%

91%

87%

89%

Not sure/refused

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 151
Q.1c. And again, for statistical purposes only, what is your race--white, black or African American, Asian, or something else?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

White

73%

78%

69%

72%

65%

81%

79%

66%

71%

75%

81%

63%

72%

81%

84%

78%

78%

66%

83%

Black or African
American

10%

7%

12%

12%

17%

8%

11%

8%

10%

11%

13%

12%

7%

6%

7%

8%

15%

8%

Asian

2%

2%

2%

3%

1%

2%

2%

3%

2%

2%

1%

1%

1%

3%

5%

3%

3%

1%

Other

5%

4%

5%

5%

4%

3%

6%

6%

6%

3%

2%

4%

6%

3%

4%

4%

4%

4%

2%

Hispanic (VOL)

9%

8%

11%

7%

12%

5%

11%

13%

12%

7%

4%

17%

8%

5%

1%

6%

6%

13%

6%

Not sure/refused

1%

1%

1%

1%

1%

1%

2%

1%

1%

3%

1%

2%

1%

1%

2%

1%

1%

1%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 151
Q.1c. And again, for statistical purposes only, what is your race--white, black or African American, Asian, or something else?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

White

73%

62%

68%

78%

84%

85%

80%

77%

71%

60%

77%

71%

84%

86%

83%

62%

69%

73%

73%

77%

82%

Black or African
American

10%

16%

11%

8%

7%

8%

4%

9%

9%

16%

9%

11%

6%

4%

7%

14%

15%

9%

11%

8%

9%

Asian

2%

1%

2%

3%

2%

2%

2%

2%

2%

3%

2%

2%

1%

3%

2%

3%

2%

2%

3%

Other

5%

6%

5%

4%

2%

1%

5%

4%

2%

8%

3%

5%

2%

3%

2%

6%

6%

3%

4%

5%

3%

Hispanic (VOL)

9%

13%

15%

7%

4%

4%

8%

7%

14%

14%

7%

10%

5%

6%

4%

14%

10%

11%

8%

7%

3%

Not sure/refused

1%

2%

1%

1%

1%

1%

2%

1%

1%

1%

1%

2%

1%

2%

1%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 151
Q.1c. And again, for statistical purposes only, what is your race--white, black or African American, Asian, or something else?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

White

73%

67%

68%

91%

83%

70%

74%

80%

71%

67%

76%

100%

8%

82%

75%

63%

69%

80%

76%

72%

Black or African
American

10%

17%

6%

1%

2%

15%

7%

6%

12%

11%

10%

100%

2%

5%

8%

17%

12%

5%

6%

8%

Asian

2%

2%

3%

1%

1%

2%

3%

1%

2%

3%

2%

3%

2%

1%

1%

3%

2%

6%

Other

5%

3%

5%

3%

7%

4%

4%

4%

5%

6%

3%

5%

1%

6%

5%

5%

3%

4%

3%

Hispanic (VOL)

9%

10%

16%

4%

7%

8%

12%

7%

10%

12%

8%

84%

8%

7%

13%

12%

8%

12%

9%

Not sure/refused

1%

1%

2%

1%

2%

1%

1%

1%

1%

2%

1%

1%

1%

2%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 152
Q.2a. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college
grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Excellent

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Good

7%

5%

8%

6%

8%

4%

9%

5%

10%

5%

8%

5%

9%

7%

6%

11%

4%

10%

3%

Only fair

30%

33%

29%

34%

34%

26%

26%

37%

35%

26%

23%

28%

28%

33%

39%

37%

33%

34%

22%

Poor

61%

60%

62%

59%

57%

67%

64%

56%

54%

68%

68%

65%

62%

58%

55%

51%

60%

55%

74%

1%

1%

1%

1%

2%

1%

2%

1%

1%

1%

2%

1%

Total Excellent/Good

7%

6%

8%

6%

9%

5%

9%

5%

10%

6%

9%

5%

9%

7%

6%

11%

5%

10%

4%

Total Only Fair/Poor

92%

93%

91%

93%

91%

94%

90%

93%

89%

94%

91%

93%

90%

92%

94%

89%

93%

89%

96%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 152
Q.2a. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Excellent

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Good

7%

6%

4%

3%

10%

10%

8%

11%

7%

6%

10%

7%

6%

8%

6%

5%

6%

9%

6%

11%

Only fair

30%

25%

31%

36%

34%

40%

14%

34%

34%

34%

32%

42%

32%

30%

34%

29%

19%

32%

32%

36%

34%

Poor

61%

67%

64%

59%

56%

50%

86%

58%

51%

57%

60%

45%

61%

64%

57%

62%

74%

62%

58%

56%

55%

1%

1%

1%

3%

2%

1%

2%

2%

1%

1%

1%

Total Excellent/Good

7%

7%

5%

4%

9%

10%

1%

8%

12%

7%

7%

11%

8%

5%

9%

7%

6%

6%

9%

7%

11%

Total Only Fair/Poor

92%

92%

95%

95%

90%

90%

99%

92%

85%

91%

92%

87%

92%

95%

91%

92%

93%

94%

91%

92%

89%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 152
Q.2a. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Excellent

1%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Good

7%

8%

2%

3%

5%

10%

8%

2%

6%

8%

6%

4%

18%

6%

5%

6%

9%

6%

6%

4%

4%

Only fair

30%

36%

29%

27%

18%

31%

34%

30%

31%

33%

30%

31%

35%

34%

36%

29%

29%

31%

34%

33%

29%

Poor

61%

55%

66%

70%

76%

58%

57%

67%

61%

59%

62%

64%

46%

57%

57%

64%

61%

61%

58%

60%

65%

1%

1%

1%

1%

1%

1%

1%

1%

1%

2%

1%

1%

1%

1%

2%

1%

Total Excellent/Good

7%

8%

4%

3%

6%

10%

9%

3%

7%

8%

7%

5%

18%

7%

6%

7%

9%

7%

7%

5%

5%

Total Only Fair/Poor

92%

91%

95%

96%

94%

89%

90%

97%

92%

92%

93%

94%

81%

91%

93%

93%

90%

92%

92%

93%

95%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 153
Q.2b. And over the course of the next year, do you think the state of the economy will get better, stay about the same, or get worse?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Will get better

27%

27%

27%

28%

31%

23%

24%

24%

25%

28%

33%

25%

25%

29%

32%

28%

25%

29%

28%

Will stay about the


same

43%

43%

44%

45%

38%

42%

51%

49%

50%

41%

30%

37%

45%

49%

46%

48%

52%

40%

37%

Will get worse

26%

26%

25%

23%

28%

31%

20%

24%

22%

28%

29%

33%

27%

17%

19%

19%

22%

29%

25%

4%

4%

4%

4%

3%

4%

5%

3%

3%

3%

8%

5%

3%

5%

3%

5%

1%

2%

10%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 153
Q.2b. And over the course of the next year, do you think the state of the economy will get better, stay about the same, or get worse?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Will get better

27%

26%

24%

31%

33%

37%

17%

28%

40%

26%

27%

30%

30%

27%

32%

25%

24%

24%

28%

32%

34%

Will stay about the


same

43%

33%

42%

49%

48%

46%

32%

48%

35%

46%

46%

48%

47%

50%

44%

39%

36%

53%

42%

37%

47%

Will get worse

26%

34%

31%

18%

17%

16%

48%

20%

20%

24%

25%

19%

22%

23%

22%

29%

37%

21%

26%

25%

16%

4%

7%

3%

2%

2%

1%

3%

4%

5%

4%

2%

3%

1%

2%

7%

3%

2%

4%

6%

3%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 153
Q.2b. And over the course of the next year, do you think the state of the economy will get better, stay about the same, or get worse?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Will get better

27%

36%

23%

17%

12%

45%

29%

25%

24%

27%

27%

26%

48%

23%

29%

25%

29%

26%

29%

25%

28%

Will stay about the


same

43%

47%

37%

45%

45%

31%

47%

44%

46%

49%

40%

46%

24%

42%

51%

43%

36%

41%

51%

42%

44%

Will get worse

26%

13%

38%

35%

40%

21%

21%

29%

27%

22%

28%

25%

19%

31%

19%

29%

27%

28%

18%

29%

25%

4%

4%

2%

3%

3%

3%

3%

2%

3%

2%

5%

3%

9%

4%

1%

3%

8%

5%

2%

4%

3%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Q.2a/b. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?
the state of the economy will get better, stay about the same, or get worse?

Table 152
And over the course of the next year, do you think

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Optimistic now/
optimistic for the
future

6%

4%

7%

4%

8%

4%

7%

4%

9%

4%

8%

4%

8%

6%

5%

9%

4%

9%

3%

Optimistic now/
pessimistic for the
future

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

2%

Pessimistic now/
optimistic for the
future

23%

24%

23%

25%

26%

20%

22%

21%

21%

26%

26%

23%

21%

26%

28%

24%

22%

21%

27%

Pessimistic now/
pessimistic for the
future

65%

66%

64%

65%

62%

69%

65%

69%

66%

65%

58%

66%

67%

62%

64%

62%

71%

65%

61%

Not sure for now


or for future

5%

5%

5%

5%

4%

6%

6%

5%

4%

4%

8%

6%

3%

6%

3%

4%

2%

3%

9%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Q.2a/b. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?
the state of the economy will get better, stay about the same, or get worse?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

Table 152
And over the course of the next year, do you think

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Optimistic now/
optimistic for the
future

6%

6%

4%

2%

9%

10%

7%

9%

5%

6%

9%

6%

5%

7%

5%

5%

5%

7%

6%

11%

Optimistic now/
pessimistic for the
future

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Pessimistic now/
optimistic for the
future

23%

22%

22%

30%

26%

27%

17%

23%

36%

23%

23%

22%

25%

26%

26%

22%

19%

24%

22%

28%

26%

Pessimistic now/
pessimistic for the
future

65%

63%

70%

64%

62%

62%

80%

66%

45%

65%

68%

63%

66%

68%

63%

64%

71%

68%

65%

59%

60%

Not sure for now


or for future

5%

8%

3%

3%

3%

1%

3%

4%

9%

6%

2%

5%

2%

3%

8%

4%

3%

5%

7%

3%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Q.2a/b. How would you rate the current state of the economy? Would you say it is excellent, good, only fair, or poor?
the state of the economy will get better, stay about the same, or get worse?

Table 152
And over the course of the next year, do you think

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Optimistic now/
optimistic for the
future

6%

7%

3%

2%

5%

10%

6%

2%

6%

7%

5%

4%

16%

6%

5%

5%

8%

5%

6%

4%

5%

Optimistic now/
pessimistic for the
future

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

2%

1%

1%

1%

1%

1%

Pessimistic now/
optimistic for the
future

23%

31%

22%

16%

10%

35%

26%

25%

22%

24%

24%

23%

33%

22%

26%

22%

24%

23%

25%

20%

26%

Pessimistic now/
pessimistic for the
future

65%

57%

71%

77%

81%

51%

63%

70%

67%

66%

65%

68%

39%

65%

65%

69%

59%

65%

65%

70%

66%

Not sure for now


or for future

5%

4%

3%

4%

3%

4%

4%

2%

4%

3%

5%

4%

10%

6%

3%

3%

9%

6%

3%

6%

3%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 154
Q.3. Thinking ahead to the holidays in December, approximately how much are you planning to spend on holiday shopping this year? (IF "NOT SURE," PROBE:) Well, if you had
to give me your best guess, about how much do you think you will spend?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Less than $200

24%

22%

25%

19%

24%

24%

27%

24%

16%

23%

31%

31%

23%

15%

19%

17%

13%

16%

33%

$200 to $499

22%

21%

23%

23%

17%

27%

24%

28%

20%

19%

21%

21%

23%

21%

23%

20%

25%

23%

20%

$500 to $999

23%

22%

24%

24%

22%

20%

26%

30%

20%

24%

16%

24%

25%

23%

18%

24%

26%

20%

22%

$1,000 or more

23%

26%

20%

29%

24%

22%

17%

14%

38%

25%

16%

16%

19%

33%

34%

34%

31%

28%

15%

8%

9%

8%

5%

13%

7%

6%

4%

6%

9%

16%

8%

10%

8%

6%

5%

5%

13%

10%

Mean

751

895

617

655

692

718

981

508

913

952

615

624

646

1008

906

941

943

1034

587

Mean (Among those


who are spending at
least something)

855

1019

702

721

800

819

1130

539

1030

1126

752

769

719

1092

988

1016

1009

1074

736

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 154
Q.3. Thinking ahead to the holidays in December, approximately how much are you planning to spend on holiday shopping this year? (IF "NOT SURE," PROBE:) Well, if you had
to give me your best guess, about how much do you think you will spend?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Less than $200

24%

42%

26%

10%

8%

8%

27%

19%

15%

36%

18%

10%

12%

15%

11%

35%

33%

19%

19%

28%

5%

$200 to $499

22%

26%

29%

32%

13%

11%

22%

23%

13%

27%

26%

16%

19%

23%

15%

25%

25%

21%

20%

25%

12%

$500 to $999

23%

14%

27%

28%

28%

25%

15%

25%

27%

22%

23%

25%

27%

30%

26%

19%

16%

26%

23%

22%

22%

$1,000 or more

23%

13%

14%

25%

44%

47%

28%

24%

34%

11%

25%

43%

34%

26%

39%

13%

20%

27%

27%

18%

51%

8%

5%

4%

5%

7%

9%

8%

9%

11%

4%

8%

6%

8%

6%

9%

8%

6%

7%

11%

7%

10%

Mean

751

423

520

816 1231 1340

828

724

1381

400

760

1251 1009

752 1233

487

573

697

938

739

1377

Mean (Among those


who are spending at
least something)

855

550

601

855 1285 1391

1001

801

1499

481

813

1325 1074

799 1305

596

758

765 1029

844

1426

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 154
Q.3. Thinking ahead to the holidays in December, approximately how much are you planning to spend on holiday shopping this year? (IF "NOT SURE," PROBE:) Well, if you had
to give me your best guess, about how much do you think you will spend?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Less than $200

24%

23%

30%

19%

21%

26%

30%

20%

20%

13%

28%

22%

35%

24%

15%

18%

38%

24%

15%

19%

25%

$200 to $499

22%

24%

25%

22%

22%

20%

24%

19%

25%

23%

22%

22%

18%

25%

21%

24%

20%

26%

22%

22%

22%

$500 to $999

23%

22%

24%

25%

20%

19%

18%

28%

24%

24%

22%

23%

17%

29%

29%

26%

14%

21%

29%

26%

16%

$1,000 or more

23%

24%

15%

29%

32%

24%

23%

27%

23%

33%

19%

26%

12%

16%

30%

25%

16%

20%

29%

30%

30%

8%

7%

6%

5%

5%

11%

5%

6%

8%

7%

9%

7%

18%

6%

5%

7%

12%

9%

5%

3%

7%

Mean

751

750

457

926

953

762

872

782

706

813

729

796

519

577

945

810

500

640

859

798

1029

Mean (Among those


who are spending at
least something)

855

866

549

984

1071

881

993

877

781

882

850

892

652

667

1039

871

644

686

923

865

1128

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 159
Q.4. In which one or two of the following ways have you already done or plan to do most of your holiday shopping? (IF MORE THAN TWO, ASK:) Well, if you had to pick just
one or two, which would you pick? (m)

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

At big-box stores,
such as Wal-Mart or
Best Buy

42%

43%

41%

33%

51%

42%

36%

50%

45%

39%

29%

49%

41%

39%

33%

37%

40%

51%

34%

Online, not in
stores

27%

30%

24%

34%

26%

24%

23%

31%

35%

27%

12%

14%

27%

43%

32%

43%

38%

23%

16%

At department
stores, such as
Macy's or Sears

19%

17%

21%

26%

16%

19%

17%

18%

18%

20%

21%

19%

21%

18%

20%

19%

21%

23%

17%

At locally owned,
non-chain stores

12%

13%

12%

11%

9%

15%

15%

10%

8%

17%

13%

9%

16%

10%

16%

13%

10%

16%

17%

At chain stores,
such as J. Crew or
Barnes and Noble

7%

5%

9%

9%

6%

7%

8%

7%

7%

6%

9%

5%

5%

10%

13%

12%

8%

2%

9%

Through mail-order
catalogues

4%

3%

5%

5%

2%

4%

7%

1%

6%

10%

4%

4%

4%

6%

5%

1%

4%

9%

At luxury stores,
such as Tiffany or
Neiman Marcus

2%

3%

2%

1%

3%

1%

5%

2%

5%

2%

1%

1%

2%

4%

3%

4%

3%

2%

1%

Other (VOL)

9%

9%

9%

8%

7%

9%

12%

6%

6%

10%

15%

11%

9%

5%

9%

6%

7%

3%

16%

Not sure

5%

5%

5%

6%

6%

2%

4%

2%

2%

5%

11%

5%

7%

2%

3%

2%

7%

7%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 159
Q.4. In which one or two of the following ways have you already done or plan to do most of your holiday shopping? (IF MORE THAN TWO, ASK:) Well, if you had to pick just
one or two, which would you pick? (m)

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

At big-box stores,
such as Wal-Mart or
Best Buy

42%

49%

47%

39%

38%

30%

49%

37%

45%

47%

41%

45%

37%

41%

33%

47%

50%

45%

40%

33%

35%

Online, not in
stores

27%

11%

20%

43%

38%

46%

21%

28%

37%

21%

32%

38%

36%

35%

36%

17%

18%

29%

34%

21%

40%

At department
stores, such as
Macy's or Sears

19%

12%

20%

18%

23%

24%

11%

22%

14%

23%

20%

20%

21%

21%

22%

17%

15%

20%

19%

21%

21%

At locally owned,
non-chain stores

12%

10%

15%

14%

11%

11%

13%

14%

12%

8%

16%

8%

13%

15%

13%

12%

6%

11%

15%

15%

10%

At chain stores,
such as J. Crew or
Barnes and Noble

7%

5%

2%

12%

8%

8%

9%

7%

5%

7%

7%

9%

9%

9%

9%

5%

6%

9%

6%

7%

8%

Through mail-order
catalogues

4%

7%

3%

5%

3%

4%

6%

5%

2%

2%

4%

1%

5%

4%

5%

4%

4%

3%

4%

6%

5%

At luxury stores,
such as Tiffany or
Neiman Marcus

2%

1%

2%

4%

4%

5%

1%

10%

1%

4%

1%

3%

2%

4%

2%

4%

2%

3%

1%

6%

Other (VOL)

9%

14%

11%

4%

5%

5%

14%

8%

6%

10%

5%

8%

7%

7%

9%

10%

16%

7%

5%

12%

5%

Not sure

5%

7%

3%

1%

4%

7%

2%

5%

3%

5%

3%

2%

4%

3%

5%

5%

4%

4%

5%

5%

7%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 159
Q.4. In which one or two of the following ways have you already done or plan to do most of your holiday shopping? (IF MORE THAN TWO, ASK:) Well, if you had to pick just
one or two, which would you pick? (m)

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

At big-box stores,
such as Wal-Mart or
Best Buy

42%

42%

42%

44%

53%

31%

43%

44%

43%

48%

40%

42%

43%

43%

35%

43%

47%

58%

33%

45%

44%

Online, not in
stores

27%

28%

29%

26%

25%

30%

34%

32%

23%

35%

23%

29%

14%

22%

56%

28%

1%

5%

69%

42%

29%

At department
stores, such as
Macy's or Sears

19%

21%

17%

21%

15%

18%

18%

17%

22%

14%

22%

18%

17%

28%

12%

24%

19%

28%

13%

12%

18%

At locally owned,
non-chain stores

12%

12%

14%

14%

12%

17%

8%

16%

12%

9%

14%

14%

8%

6%

8%

15%

12%

17%

8%

7%

8%

At chain stores,
such as J. Crew or
Barnes and Noble

7%

7%

8%

8%

5%

8%

8%

8%

7%

8%

7%

7%

3%

6%

8%

10%

4%

8%

7%

9%

11%

Through mail-order
catalogues

4%

5%

4%

4%

4%

6%

3%

4%

5%

2%

5%

5%

1%

1%

2%

3%

7%

8%

3%

3%

7%

At luxury stores,
such as Tiffany or
Neiman Marcus

2%

3%

3%

2%

3%

4%

2%

2%

3%

2%

3%

1%

2%

4%

3%

1%

3%

3%

2%

Other (VOL)

9%

8%

12%

6%

7%

8%

8%

8%

7%

8%

9%

9%

9%

8%

6%

6%

15%

1%

5%

8%

9%

Not sure

5%

3%

4%

2%

3%

8%

5%

2%

3%

3%

5%

2%

19%

4%

1%

4%

9%

1%

1%

2%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Spending more time


shopping around for
deals and discounts

33%

31%

34%

33%

29%

37%

32%

39%

35%

29%

26%

31%

37%

34%

29%

31%

34%

47%

26%

Giving lessexpensive gifts

30%

25%

34%

30%

33%

27%

28%

32%

31%

28%

27%

28%

36%

24%

30%

28%

32%

33%

20%

Giving fewer gifts

26%

24%

27%

27%

24%

25%

27%

22%

23%

33%

22%

25%

26%

30%

19%

30%

23%

25%

23%

Or will you not do


any of these things

16%

20%

13%

16%

18%

12%

18%

11%

16%

17%

24%

19%

12%

13%

20%

10%

10%

15%

28%

Doing more shopping


online

16%

21%

11%

20%

16%

17%

11%

21%

18%

16%

8%

9%

13%

25%

24%

25%

23%

15%

10%

Giving more homemade


gifts

13%

8%

19%

11%

13%

14%

15%

17%

13%

13%

9%

13%

16%

10%

13%

13%

9%

15%

12%

Using an online
coupon service, such
as Groupon or Living
Social

9%

8%

10%

14%

11%

5%

6%

13%

12%

10%

1%

6%

11%

10%

13%

12%

12%

8%

6%

Regifting--that is,
giving an item that
you received as a
gift in the past to
someone else as a
gift

6%

6%

6%

6%

7%

5%

5%

6%

6%

6%

4%

8%

5%

5%

6%

6%

3%

7%

6%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total
Not sure

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

4%

5%

4%

5%

3%

4%

4%

3%

2%

4%

8%

5%

4%

2%

3%

3%

3%

8%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Spending more time


shopping around for
deals and discounts

33%

33%

32%

33%

32%

28%

30%

29%

39%

40%

33%

45%

33%

37%

28%

32%

30%

38%

31%

29%

29%

Giving lessexpensive gifts

30%

36%

31%

28%

26%

28%

29%

30%

24%

35%

32%

27%

29%

29%

27%

30%

32%

32%

30%

24%

30%

Giving fewer gifts

26%

27%

27%

29%

22%

23%

26%

24%

23%

30%

27%

23%

27%

31%

25%

24%

35%

27%

23%

21%

25%

Or will you not do


any of these things

16%

18%

11%

12%

18%

16%

22%

17%

14%

12%

13%

9%

17%

16%

20%

15%

9%

16%

14%

23%

18%

Doing more shopping


online

16%

11%

13%

17%

24%

29%

18%

16%

14%

16%

17%

28%

21%

21%

20%

11%

7%

21%

20%

11%

23%

Giving more homemade


gifts

13%

15%

14%

20%

7%

5%

14%

12%

12%

17%

13%

10%

9%

8%

9%

17%

12%

16%

9%

15%

4%

Using an online
coupon service, such
as Groupon or Living
Social

9%

5%

7%

17%

10%

10%

10%

10%

7%

7%

8%

18%

11%

10%

10%

8%

9%

12%

7%

9%

9%

Regifting--that is,
giving an item that
you received as a
gift in the past to
someone else as a
gift

6%

9%

9%

4%

4%

3%

7%

5%

7%

7%

7%

1%

6%

6%

6%

6%

10%

6%

4%

7%

5%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total
Not sure

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

4%

6%

5%

3%

2%

1%

5%

3%

4%

5%

2%

3%

3%

1%

4%

5%

6%

2%

3%

6%

3%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Spending more time


shopping around for
deals and discounts

33%

36%

35%

28%

34%

31%

36%

33%

34%

35%

32%

32%

31%

39%

32%

37%

28%

38%

33%

33%

34%

Giving lessexpensive gifts

30%

28%

37%

27%

29%

35%

29%

34%

29%

31%

30%

28%

31%

38%

28%

30%

31%

36%

28%

28%

31%

Giving fewer gifts

26%

22%

28%

31%

29%

24%

21%

27%

25%

24%

26%

27%

20%

23%

24%

28%

24%

29%

25%

28%

27%

Or will you not do


any of these things

16%

18%

16%

17%

16%

17%

16%

17%

14%

15%

16%

16%

17%

13%

10%

15%

22%

14%

9%

6%

13%

Doing more shopping


online

16%

18%

9%

20%

20%

14%

18%

22%

15%

19%

14%

18%

9%

15%

38%

13%

1%

3%

36%

31%

17%

Giving more homemade


gifts

13%

15%

13%

12%

13%

15%

14%

13%

14%

13%

14%

13%

6%

13%

14%

12%

15%

15%

14%

17%

12%

Using an online
coupon service, such
as Groupon or Living
Social

9%

10%

8%

9%

7%

12%

11%

7%

10%

10%

9%

10%

6%

10%

15%

11%

2%

5%

16%

17%

8%

Regifting--that is,
giving an item that
you received as a
gift in the past to
someone else as a
gift

6%

7%

4%

7%

9%

8%

6%

6%

6%

6%

6%

6%

4%

8%

4%

7%

7%

8%

4%

5%

7%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 160
Q.5. Thinking specifically of gift giving this holiday season, do you plan on doing any of the following this year to try to save money? (m)

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
Not sure

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

4%

3%

5%

2%

5%

3%

2%

3%

3%

2%

4%

4%

6%

3%

2%

3%

7%

2%

2%

3%

3%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 161
Q.6. When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will not immediately pay off in full and for which you will
carry a balance for some amount of time?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Yes

21%

20%

21%

22%

21%

17%

24%

24%

16%

21%

23%

15%

21%

27%

25%

16%

26%

15%

26%

No

74%

75%

74%

73%

74%

81%

69%

74%

78%

75%

70%

82%

73%

70%

70%

82%

71%

83%

65%

Depends (VOL)

3%

2%

3%

2%

3%

2%

4%

1%

5%

2%

3%

1%

4%

3%

2%

1%

3%

2%

4%

Not sure

2%

3%

2%

3%

2%

3%

1%

1%

2%

4%

2%

2%

3%

1%

5%

-45%

-50%

-62%

-53%

-48%

-67%

-52%

-45%

-66%

-45%

-67%

Differential (Yes
Minus No)

-53%

-55% -52%

-51% -52%

-65%

-43%

-39%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 161
Q.6. When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will not immediately pay off in full and for which you will
carry a balance for some amount of time?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Yes

21%

22%

22%

21%

22%

20%

23%

19%

30%

17%

20%

19%

21%

17%

25%

21%

21%

23%

23%

16%

23%

No

74%

70%

74%

78%

76%

78%

72%

77%

67%

76%

78%

80%

76%

81%

73%

72%

71%

74%

73%

79%

76%

Depends (VOL)

3%

3%

2%

1%

2%

2%

1%

3%

3%

4%

2%

1%

2%

1%

2%

3%

3%

2%

3%

2%

1%

Not sure

2%

5%

2%

4%

1%

3%

1%

1%

4%

5%

1%

1%

3%

Differential (Yes
Minus No)

-53% -48% -52% -57% -54% -58%

-49% -58%

-37% -59%

-58%

-61% -55% -64% -47% -51% -50% -51% -50% -62%

-53%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 161
Q.6. When it comes to buying holiday gifts, do you expect to use credit cards or other types of debt that you will not immediately pay off in full and for which you will
carry a balance for some amount of time?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Yes

21%

23%

22%

20%

22%

23%

20%

22%

21%

23%

20%

21%

16%

22%

26%

19%

19%

21%

24%

25%

100%

No

74%

73%

72%

78%

75%

74%

77%

73%

74%

72%

76%

76%

79%

70%

73%

77%

73%

76%

74%

72%

Depends (VOL)

3%

3%

2%

1%

1%

2%

2%

3%

2%

3%

2%

2%

1%

6%

1%

3%

3%

3%

2%

2%

Not sure

2%

1%

4%

1%

2%

1%

1%

2%

3%

2%

2%

1%

4%

2%

1%

5%

1%

-53% -50% -50%

-57%

-52%

-51%

-58%

-50%

-53% -49% -56%

-55%

-63%

-48%

Differential (Yes
Minus No)

-46%

-58% -54%

-55% -50%

-48%

100%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 162
Q.7a/b. Are you currently employed? (IF "NO," ASK:) Are you a student, a homemaker, retired, or unemployed and looking for work? (IF "YES, EMPLOYED," ASK :) What type of
work do you do?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Professional,
Manager

17%

16%

18%

22%

17%

16%

13%

20%

19%

20%

6%

7%

13%

23%

37%

100%

White collar worker

21%

21%

20%

29%

17%

20%

19%

20%

33%

24%

4%

13%

19%

32%

26%

100%

Blue collar worker

17%

22%

12%

15%

19%

20%

13%

21%

19%

18%

8%

23%

20%

13%

5%

100%

Farmer/rancher

1%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Student

4%

4%

5%

2%

6%

3%

4%

14%

1%

5%

8%

2%

Homemaker

8%

15%

7%

9%

6%

9%

13%

10%

3%

4%

10%

8%

9%

2%

20%

20%

20%

16%

18%

22%

24%

1%

17%

75%

21%

20%

15%

22%

100%

Unemployed, looking
for work

7%

8%

6%

5%

7%

7%

9%

8%

10%

7%

1%

11%

6%

6%

3%

Volunteer (VOL)

Disabled (VOL)

4%

4%

4%

2%

4%

3%

7%

1%

5%

8%

2%

7%

5%

1%

Other specify

1%

3%

2%

1%

2%

1%

2%

1%

2%

1%

1%

2%

Not sure/refused

1%

1%

Retired

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 162
Q.7a/b. Are you currently employed? (IF "NO," ASK:) Are you a student, a homemaker, retired, or unemployed and looking for work? (IF "YES, EMPLOYED," ASK :) What type of
work do you do?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Professional,
Manager

17%

5%

16%

20%

28%

26%

13%

20%

21%

10%

31%

28%

22%

20%

23%

12%

17%

22%

18%

10%

27%

White collar worker

21%

13%

15%

28%

30%

33%

18%

19%

30%

18%

33%

44%

28%

31%

26%

13%

22%

23%

21%

16%

31%

Blue collar worker

17%

14%

21%

18%

17%

18%

21%

16%

13%

20%

32%

26%

17%

17%

16%

17%

17%

15%

21%

14%

19%

Farmer/rancher

1%

2%

1%

1%

1%

1%

1%

2%

1%

1%

1%

1%

1%

1%

2%

1%

Student

4%

7%

7%

3%

2%

2%

15%

1%

3%

7%

3%

5%

3%

5%

Homemaker

8%

10%

5%

5%

9%

8%

6%

8%

10%

6%

6%

5%

8%

9%

8%

7%

8%

8%

10%

20%

29%

21%

17%

11%

9%

24%

23%

19%

11%

19%

15%

23%

21%

7%

14%

20%

35%

11%

Unemployed, looking
for work

7%

11%

8%

3%

4%

4%

10%

7%

4%

8%

4%

4%

2%

11%

13%

7%

3%

8%

1%

Volunteer (VOL)

Disabled (VOL)

4%

10%

6%

2%

4%

2%

1%

11%

1%

2%

7%

12%

4%

3%

1%

Other specify

1%

1%

2%

1%

1%

2%

1%

2%

2%

1%

1%

1%

2%

1%

2%

2%

1%

Not sure/refused

1%

1%

1%

Retired

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 162
Q.7a/b. Are you currently employed? (IF "NO," ASK:) Are you a student, a homemaker, retired, or unemployed and looking for work? (IF "YES, EMPLOYED," ASK :) What type of
work do you do?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Professional,
Manager

17%

17%

19%

17%

17%

18%

18%

20%

16%

21%

16%

18%

12%

10%

27%

19%

6%

11%

27%

23%

13%

White collar worker

21%

25%

12%

21%

18%

22%

18%

23%

22%

29%

16%

22%

17%

10%

28%

23%

11%

16%

26%

29%

25%

Blue collar worker

17%

15%

17%

14%

18%

19%

16%

15%

18%

17%

17%

15%

25%

23%

13%

16%

22%

20%

15%

15%

13%

Farmer/rancher

1%

2%

2%

1%

2%

1%

1%

1%

1%

1%

1%

Student

4%

4%

4%

3%

3%

3%

4%

4%

5%

4%

5%

3%

8%

11%

2%

6%

4%

6%

4%

7%

4%

Homemaker

8%

4%

14%

12%

10%

5%

9%

9%

7%

17%

3%

8%

3%

14%

9%

7%

7%

9%

7%

14%

11%

20%

21%

19%

23%

22%

20%

16%

18%

19%

3%

28%

23%

16%

13%

10%

15%

34%

24%

12%

3%

25%

Unemployed, looking
for work

7%

7%

9%

5%

6%

6%

11%

7%

6%

5%

8%

5%

12%

12%

7%

6%

8%

7%

5%

6%

3%

Volunteer (VOL)

Disabled (VOL)

4%

6%

3%

2%

3%

5%

3%

2%

6%

2%

5%

4%

5%

5%

2%

4%

6%

5%

3%

2%

4%

Other specify

1%

1%

3%

1%

1%

1%

3%

1%

1%

2%

1%

1%

2%

2%

2%

2%

1%

1%

1%

1%

2%

Not sure/refused

1%

Retired

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 170
Q.8a/b/c. Over the next twelve months, do you expect that your wages will increase, decrease, or stay about the same? (IF "INCREASE," ASK :) If you had to give your best
estimate, by what percentage do you expect your wages to increase over the next twelve months? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :)
If you had to give your best estimate, by what percentage do you expect your wages to decrease over the next twelve months? Please use only whole numbers, without any
decimals. *

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

458

250

208

122

150

107

80

144

135

151

29

122

119

118

90

137

166

137

7%

10%

4%

5%

8%

3%

13%

4%

5%

12%

6%

5%

8%

5%

10%

9%

6%

5%

62%

62%

62%

54%

65%

66%

63%

63%

56%

63%

83%

66%

65%

56%

60%

62%

57%

68%

Increase 1-3%

9%

6%

13%

12%

7%

15%

2%

7%

13%

9%

7%

8%

6%

11%

14%

10%

9%

10%

Increase 4-10%

13%

12%

13%

15%

11%

9%

15%

13%

15%

11%

13%

11%

16%

10%

13%

13%

13%

Increase 11 or more%

7%

9%

5%

13%

6%

4%

5%

10%

9%

3%

7%

8%

9%

5%

5%

11%

4%

Increase-not sure
how much

2%

1%

3%

1%

3%

3%

2%

3%

2%

2%

4%

1%

2%

3%

1%

1%

4%

2.1

2.4

1.6

3.1

2.4

1.9

0.1

3.0

2.8

1.1

-0.7

4.2

1.2

1.9

0.7

0.2

2.9

2.3

-0.5 -1.1

-0.9

-1.3

-0.8

-0.6

-1.2

-1.5

-1.0

-1.1

-0.7

-1.0

-1.1

-0.8

-1.0

31%

25%

33%

39%

25%

11%

29%

26%

39%

30%

29%

37%

27%

Decrease
Stay about the same

Mean
Median

Total Increase

-1.0

31%

-1.0 -0.9

29%

34%

41%

26%

* Asked only of respondents who say they are employed (Q.7a/b).

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 170
Q.8a/b/c. Over the next twelve months, do you expect that your wages will increase, decrease, or stay about the same? (IF "INCREASE," ASK :) If you had to give your best
estimate, by what percentage do you expect your wages to increase over the next twelve months? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :)
If you had to give your best estimate, by what percentage do you expect your wages to decrease over the next twelve months? Please use only whole numbers, without any
decimals. *

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

458

58

73

75

170

122

66

238

66

76

310

142

279

105

148

179

68

158

142

80

102

7%

2%

9%

5%

7%

5%

13%

7%

4%

4%

10%

6%

7%

6%

9%

12%

8%

4%

6%

5%

62%

61%

63%

64%

60%

64%

61%

66%

54%

59%

90%

60%

58%

60%

65%

61%

63%

56%

69%

59%

Increase 1-3%

9%

11%

9%

11%

9%

7%

13%

7%

11%

12%

30%

13%

14%

11%

4%

3%

9%

16%

3%

11%

Increase 4-10%

13%

12%

9%

15%

15%

14%

11%

11%

16%

15%

40%

14%

13%

15%

10%

14%

12%

12%

16%

17%

Increase 11 or more%

7%

11%

7%

3%

8%

10%

2%

7%

8%

9%

23%

6%

6%

7%

9%

9%

6%

9%

5%

7%

Increase-not sure
how much

2%

3%

3%

2%

1%

2%

7%

1%

7%

1%

2%

1%

3%

1%

2%

3%

1%

1%

2.1

6.5

0.1

1.1

1.7

2.3

0.1

2.2

2.1

2.9

-2.1

11.9

1.0

0.6

1.3

3.7

1.6

1.9

2.4

2.4

2.0

-0.6 -0.7

-1.7

4.6 -0.8 -0.8 -0.8 -1.1 -1.2 -1.1 -0.6 -1.1

-0.8

Decrease
Stay about the same

Mean
Median

Total Increase

-1.0 -0.7 -1.1 -1.0 -0.9 -0.9

31%

37%

28%

30%

33%

31%

-1.1 -1.1

27%

* Asked only of respondents who say they are employed (Q.7a/b).

27%

42%

37%

100%

34%

34%

34%

27%

27%

29%

40%

25%

36%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 170
Q.8a/b/c. Over the next twelve months, do you expect that your wages will increase, decrease, or stay about the same? (IF "INCREASE," ASK :) If you had to give your best
estimate, by what percentage do you expect your wages to increase over the next twelve months? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :)
If you had to give your best estimate, by what percentage do you expect your wages to decrease over the next twelve months? Please use only whole numbers, without any
decimals. *

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

458

185

59

130

92

109

73

121

202

178

269

342

45

40

152

202

105

175

216

83

89

7%

5%

13%

9%

12%

4%

8%

10%

6%

6%

8%

7%

1%

13%

7%

7%

7%

8%

8%

4%

10%

62%

64%

54%

64%

63%

70%

61%

65%

59%

55%

66%

63%

65%

52%

53%

66%

67%

69%

56%

56%

61%

Increase 1-3%

9%

8%

7%

7%

5%

8%

9%

4%

11%

11%

8%

9%

10%

7%

10%

10%

8%

7%

10%

7%

7%

Increase 4-10%

13%

15%

16%

9%

12%

10%

20%

12%

12%

14%

12%

13%

10%

13%

18%

10%

10%

10%

14%

18%

9%

Increase 11 or more%

7%

7%

7%

8%

7%

7%

2%

7%

10%

12%

4%

6%

11%

13%

11%

5%

6%

5%

10%

10%

13%

Increase-not sure
how much

2%

1%

3%

3%

1%

1%

2%

2%

2%

2%

2%

3%

2%

1%

2%

2%

1%

2%

5%

2.1

2.1

4.7

0.4

1.1

2.0

0.2

3.4

1.9

3.7

1.0

1.5

5.4

1.0

2.1

2.1

2.0

1.4

2.0

4.1

2.5

-1.0 -0.9 -0.9

-1.2

-1.2

-1.0

-0.9

-1.2

-0.8 -0.6 -1.1

-1.0

-0.8

-0.8

-0.6

-1.1 -0.8

-0.6

-1.0

27%

25%

26%

31%

25%

30%

35%

36%

40%

40%

30%

Decrease
Stay about the same

Mean
Median

Total Increase

31%

31%

33%

* Asked only of respondents who say they are employed (Q.7a/b).

35%

39%

26%

-1.1 -1.1

27%

26%

24%

37%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 177
Q.9a/b/c. Over the next twelve months, do you expect that the cost of living--that is, what you pay for everyday goods and services--will increase, decrease, or stay about
the same? (IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you think the total increase in the price of everyday goods and services in
the next twelve months will be? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you
think the total decrease in the price of everyday goods and services in the next twelve months will be? Please use only whole numbers, without any decimals.

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

2%

2%

3%

2%

3%

1%

1%

2%

4%

2%

1%

3%

2%

2%

1%

2%

1%

2%

Stay about the same

27%

27%

27%

30%

27%

23%

27%

28%

31%

23%

26%

27%

26%

23%

32%

26%

23%

22%

28%

Increase 1-3%

19%

19%

19%

25%

16%

20%

18%

20%

19%

24%

10%

14%

19%

24%

26%

23%

22%

20%

14%

Increase 4-5%

19%

22%

16%

16%

19%

21%

18%

19%

23%

17%

16%

16%

17%

27%

17%

26%

25%

18%

18%

Increase 6-10%

13%

16%

11%

14%

13%

15%

11%

13%

8%

16%

17%

13%

17%

13%

11%

15%

11%

18%

12%

Increase 11 or more%

12%

10%

13%

6%

12%

13%

17%

12%

12%

12%

11%

17%

10%

9%

8%

6%

10%

12%

13%

8%

4%

11%

7%

10%

7%

8%

6%

3%

6%

19%

10%

9%

2%

6%

3%

7%

9%

13%

Mean

6.0

6.1

6.0

4.0

6.4

6.3

7.5

5.2

5.3

6.3

8.0

7.4

5.5

5.5

3.9

4.8

5.3

7.2

6.9

Median

2.8

3.1

2.6

2.4

3.0

3.4

3.2

2.7

2.5

2.9

4.0

3.4

2.9

3.1

2.4

2.9

3.0

3.4

2.9

Total Increase

71%

72%

71%

68%

70%

76%

72%

70%

65%

76%

73%

70%

72%

75%

68%

73%

75%

77%

70%

Decrease

Increase-not sure
how much

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 177
Q.9a/b/c. Over the next twelve months, do you expect that the cost of living--that is, what you pay for everyday goods and services--will increase, decrease, or stay about
the same? (IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you think the total increase in the price of everyday goods and services in
the next twelve months will be? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you
think the total decrease in the price of everyday goods and services in the next twelve months will be? Please use only whole numbers, without any decimals.

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

2%

5%

2%

1%

1%

1%

2%

2%

4%

1%

2%

1%

1%

1%

3%

3%

1%

2%

2%

1%

Stay about the same

27%

25%

28%

23%

25%

30%

13%

28%

27%

31%

23%

26%

25%

19%

28%

29%

23%

25%

27%

32%

24%

Increase 1-3%

19%

13%

17%

26%

25%

26%

16%

20%

27%

18%

22%

21%

26%

28%

25%

12%

12%

20%

21%

22%

28%

Increase 4-5%

19%

15%

20%

18%

23%

23%

14%

21%

13%

18%

22%

23%

22%

22%

21%

15%

17%

21%

19%

16%

21%

Increase 6-10%

13%

12%

16%

14%

14%

11%

32%

12%

8%

7%

15%

14%

12%

14%

12%

15%

22%

13%

14%

8%

13%

Increase 11 or more%

12%

21%

15%

9%

6%

2%

18%

9%

14%

14%

10%

9%

7%

11%

4%

17%

17%

14%

9%

10%

4%

8%

9%

2%

9%

6%

8%

6%

8%

9%

8%

7%

5%

7%

5%

9%

9%

6%

6%

8%

10%

9%

Mean

6.0

8.0

7.1

4.5

4.5

3.4

11.0

4.3

5.8

7.0

6.0

5.0

4.6

6.3

3.5

7.5

8.2

6.6

4.9

5.5

3.8

Median

2.8

4.1

4.0

2.4

2.8

2.5

6.0

2.7

2.3

2.4

3.2

2.9

2.7

2.9

2.5

3.6

4.5

3.2

2.7

2.3

2.7

Total Increase

71%

70%

70%

76%

74%

70%

86%

70%

71%

65%

76%

72%

75%

80%

71%

68%

74%

74%

71%

67%

75%

Decrease

Increase-not sure
how much

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 177
Q.9a/b/c. Over the next twelve months, do you expect that the cost of living--that is, what you pay for everyday goods and services--will increase, decrease, or stay about
the same? (IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you think the total increase in the price of everyday goods and services in
the next twelve months will be? Please use only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you
think the total decrease in the price of everyday goods and services in the next twelve months will be? Please use only whole numbers, without any decimals.

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

2%

4%

1%

1%

4%

1%

2%

3%

2%

1%

7%

6%

2%

2%

2%

3%

1%

1%

Stay about the same

27%

32%

23%

20%

16%

30%

29%

22%

27%

27%

26%

25%

33%

31%

22%

29%

28%

26%

27%

21%

29%

Increase 1-3%

19%

19%

17%

23%

17%

19%

21%

24%

16%

20%

19%

22%

14%

9%

24%

20%

14%

19%

22%

23%

14%

Increase 4-5%

19%

17%

23%

22%

23%

20%

17%

20%

21%

21%

18%

20%

11%

14%

27%

16%

16%

16%

24%

27%

21%

Increase 6-10%

13%

12%

10%

15%

22%

11%

14%

16%

14%

12%

14%

15%

7%

12%

15%

14%

11%

12%

14%

7%

12%

Increase 11 or more%

12%

10%

18%

11%

17%

9%

11%

10%

14%

11%

13%

10%

9%

24%

7%

13%

14%

14%

8%

18%

15%

8%

6%

9%

8%

5%

10%

4%

7%

6%

6%

8%

7%

19%

4%

3%

6%

15%

10%

4%

4%

8%

Mean

6.0

4.5

7.4

6.9

8.8

4.9

4.7

4.7

7.0

4.6

6.6

5.9

3.9

8.8

4.3

6.0

7.0

7.0

4.3

7.1

6.5

Median

2.8

2.3

3.9

3.5

4.5

2.6

2.5

3.0

3.9

2.8

2.9

2.9

1.2

4.0

3.0

2.7

2.8

2.8

2.9

3.7

3.8

Total Increase

71%

64%

77%

79%

84%

69%

66%

77%

72%

70%

72%

74%

60%

64%

76%

69%

70%

71%

72%

79%

70%

Decrease

Increase-not sure
how much

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 211
Q.10a/b/c. Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve months? If you do not own your home, please just say so.
(IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to increase over the next twelve months? Please use
only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to decrease
over the next twelve months? Please use only whole numbers, without any decimals.

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

630

302

329

137

206

155

132

133

156

202

140

183

177

144

114

120

132

103

139

Decrease

20%

24%

16%

18%

20%

23%

17%

20%

18%

18%

23%

25%

17%

16%

17%

14%

17%

25%

21%

Stay about the same

65%

61%

68%

67%

62%

66%

66%

66%

61%

65%

68%

60%

64%

67%

74%

69%

60%

63%

66%

Increase 1-4%

4%

4%

5%

2%

4%

5%

6%

3%

5%

6%

2%

1%

6%

8%

2%

4%

7%

4%

3%

Increase 5-9%

3%

4%

2%

2%

6%

1%

3%

1%

5%

4%

2%

1%

5%

3%

4%

2%

7%

1%

3%

Increase 10 or more%

5%

5%

5%

9%

5%

2%

4%

6%

7%

5%

3%

8%

7%

4%

1%

6%

4%

7%

4%

Increase-not sure
how much

3%

2%

4%

2%

3%

3%

4%

4%

4%

2%

2%

5%

1%

2%

2%

5%

5%

3%

Mean

-0.5

-1.2

0.1

0.2

0.2

-1.9

-0.9

0.1

0.9

-0.3

-2.9

-1.0

0.9

-0.5

-0.5

1.6

-0.1

-0.5

-2.4

Median

-0.5

-0.6 -0.5

-0.5 -0.5

-0.6

-0.5

-0.6

-0.5

-0.5

-0.6

-0.6

-0.5

-0.5

-0.6

-0.5

-0.5

-0.6

-0.6

11%

17%

14%

21%

17%

9%

14%

19%

17%

10%

17%

23%

12%

13%

Total Increase

16%

15%

17%

16%

19%

* Results shown among respondents who own their home.

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 211
Q.10a/b/c. Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve months? If you do not own your home, please just say so.
(IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to increase over the next twelve months? Please use
only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to decrease
over the next twelve months? Please use only whole numbers, without any decimals.

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

630

111

105

84

207

143

123

408

100

Decrease

20%

24%

21%

12%

18%

15%

100%

Stay about the same

65%

63%

63%

69%

66%

69%

100%

Increase 1-4%

4%

2%

3%

7%

4%

3%

Increase 5-9%

3%

1%

2%

4%

6%

7%

Increase 10 or more%

5%

4%

9%

6%

4%

Increase-not sure
how much

3%

6%

2%

2%

2%

Mean

-0.5 -2.0

1.2

Median

-0.5 -0.6 -0.5 -0.5 -0.5 -0.5

Total Increase

16%

13%

17%

257

109

360

120

208

271

93

197

188

139

126

18%

16%

19%

23%

17%

20%

31%

14%

21%

18%

16%

67%

59%

67%

66%

67%

62%

53%

72%

59%

69%

66%

27%

4%

7%

5%

3%

6%

3%

3%

4%

6%

3%

5%

20%

4%

4%

3%

3%

4%

3%

4%

3%

4%

3%

6%

3%

33%

4%

9%

4%

5%

3%

7%

4%

4%

8%

4%

3%

3%

20%

3%

5%

2%

3%

5%

5%

3%

2%

3%

4%

0.0

11.4

-0.2

0.2 -0.2 -1.5

-0.5

-10.0 -0.5

4.7

-0.5

-0.4 -0.5 -0.6 -0.5 -0.5 -0.7 -0.5 -0.5 -0.6

-0.5

0.4 -0.4 -0.6

19%

16%

* Results shown among respondents who own their home.

16%

-11.3

100%

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

15%

1.9 -0.3 -0.3 -0.2 -0.9 -1.3

25%

14%

11%

16%

18%

16%

14%

20%

12%

18%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 211
Q.10a/b/c. Do you expect the value of your home to increase, decrease, or stay about the same over the next twelve months? If you do not own your home, please just say so.
(IF "INCREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to increase over the next twelve months? Please use
only whole numbers, without any decimals. (IF "DECREASE," ASK :) If you had to give your best estimate, by what percentage do you expect the value of your home to decrease
over the next twelve months? Please use only whole numbers, without any decimals.

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

630

235

91

198

133

141

96

169

262

215

397

482

53

64

179

260

189

280

253

94

137

Decrease

20%

17%

16%

25%

26%

14%

19%

21%

18%

20%

19%

20%

11%

20%

19%

19%

20%

19%

18%

20%

21%

Stay about the same

65%

66%

68%

62%

63%

71%

65%

55%

70%

62%

67%

65%

72%

57%

61%

67%

65%

66%

63%

64%

57%

Increase 1-4%

4%

4%

6%

3%

2%

6%

3%

6%

3%

6%

4%

4%

6%

3%

7%

4%

2%

3%

6%

5%

6%

Increase 5-9%

3%

3%

1%

4%

3%

3%

3%

5%

3%

3%

3%

4%

2%

3%

3%

4%

3%

3%

3%

2%

Increase 10 or more%

5%

7%

4%

4%

4%

5%

9%

7%

4%

6%

5%

4%

5%

13%

6%

3%

7%

6%

6%

6%

8%

Increase-not sure
how much

3%

3%

5%

2%

2%

1%

1%

6%

2%

3%

2%

3%

4%

4%

4%

3%

3%

3%

4%

5%

6%

-0.9

0.5 -0.7

-1.0

0.7

1.0

0.3

-0.7 -0.1

-0.4

0.1

-1.3

0.6

-0.5 -0.5 -0.5

-0.6

-0.5

-0.5

-0.5

-0.5 -0.5

-0.5 -0.5

-0.5

-0.5

15%

18%

23%

20%

16%

22%

Mean

-0.5

0.3 -0.4

-1.4

-1.6

0.5

1.2

0.3

Median

-0.5 -0.5 -0.5

-0.6

-0.6

-0.5

-0.5

-0.5

13%

10%

15%

16%

24%

Total Increase

16%

17%

16%

* Results shown among respondents who own their home.

12%

18%

14%

14%

15%

15%

19%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 218
Q.11a/b. Do you have money invested in the stock market and mutual funds, including IRAs and 401Ks? (IF "YES," ASK :) And is the value of these investments above or below
fifty thousand dollars?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Yes--Above fifty
thousand dollars

27%

29%

26%

31%

27%

23%

29%

10%

31%

38%

32%

10%

31%

42%

40%

38%

35%

25%

31%

Yes--Below fifty
thousand dollars

19%

21%

17%

19%

16%

22%

18%

21%

22%

18%

12%

19%

15%

20%

24%

22%

28%

19%

14%

5%

4%

4%

7%

4%

5%

3%

3%

4%

6%

4%

3%

3%

7%

8%

7%

5%

6%

3%

47%

43%

51%

41%

52%

47%

47%

63%

41%

36%

49%

65%

49%

30%

27%

33%

29%

49%

49%

2%

3%

2%

2%

1%

3%

3%

3%

2%

2%

3%

3%

2%

1%

1%

3%

1%

3%

Yes--Not sure/
refused
No
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 218
Q.11a/b. Do you have money invested in the stock market and mutual funds, including IRAs and 401Ks? (IF "YES," ASK :) And is the value of these investments above or below
fifty thousand dollars?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Yes--Above fifty
thousand dollars

27%

4%

15%

32%

58%

65%

29%

34%

34%

4%

31%

35%

54%

100%

13%

25%

38%

29%

100%

Yes--Below fifty
thousand dollars

19%

13%

22%

34%

20%

19%

23%

19%

13%

18%

22%

25%

37% 100%

19%

24%

19%

12%

5%

2%

2%

4%

2%

2%

3%

6%

4%

3%

6%

6%

9%

3%

6%

4%

5%

47%

77%

60%

30%

20%

14%

43%

39%

46%

72%

39%

33%

95%

64%

44%

38%

50%

2%

4%

1%

2%

2%

3%

3%

2%

1%

5%

1%

1%

1%

4%

Yes--Not sure/
refused
No
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 218
Q.11a/b. Do you have money invested in the stock market and mutual funds, including IRAs and 401Ks? (IF "YES," ASK :) And is the value of these investments above or below
fifty thousand dollars?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Yes--Above fifty
thousand dollars

27%

25%

24%

34%

29%

36%

28%

35%

24%

30%

27%

31%

19%

11%

36%

29%

18%

18%

36%

30%

33%

Yes--Below fifty
thousand dollars

19%

19%

19%

22%

22%

18%

15%

19%

20%

22%

17%

22%

8%

15%

21%

23%

11%

17%

23%

23%

15%

5%

4%

5%

5%

3%

5%

4%

5%

4%

5%

4%

5%

3%

4%

7%

5%

3%

3%

5%

5%

3%

47%

50%

51%

37%

45%

40%

50%

39%

51%

42%

50%

40%

69%

67%

34%

41%

66%

60%

34%

40%

48%

2%

2%

1%

2%

1%

1%

3%

2%

1%

1%

2%

2%

1%

3%

2%

2%

2%

2%

2%

2%

1%

Yes--Not sure/
refused
No
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 220
Q.12a/b. In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF "GOOD TIME" OR "BAD TIME," ASK :) Would you say it is a
very (GOOD TIME/BAD TIME) or just a somewhat (GOOD TIME/BAD TIME)?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Good time--Very

7%

8%

6%

5%

6%

9%

7%

6%

8%

7%

6%

4%

10%

8%

7%

7%

10%

5%

6%

Good time--Just
somewhat

22%

26%

18%

27%

22%

16%

22%

21%

25%

26%

12%

12%

22%

32%

29%

30%

23%

23%

14%

Bad time--Just
somewhat

31%

26%

37%

26%

34%

37%

28%

37%

30%

27%

33%

36%

32%

27%

31%

35%

30%

30%

30%

Bad time--Very

22%

21%

22%

21%

24%

21%

20%

19%

18%

25%

27%

30%

20%

14%

16%

13%

18%

25%

28%

18%

19%

17%

21%

14%

17%

23%

17%

19%

15%

22%

18%

16%

19%

17%

15%

19%

17%

22%

Total Good Time

29%

33%

24%

32%

28%

25%

29%

28%

33%

33%

18%

16%

32%

40%

36%

37%

33%

28%

20%

Total Bad Time

53%

48%

59%

47%

58%

58%

48%

55%

48%

52%

59%

65%

52%

41%

47%

48%

48%

55%

58%

-15% -30%

-33%

-19%

-28%

-15%

-19%

-41%

-50%

-19%

-2%

-11%

-11%

-15%

-27%

-38%

Not sure

Differential (Good
Time Minus Bad Time)

-25%

-14% -35%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 220
Q.12a/b. In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF "GOOD TIME" OR "BAD TIME," ASK :) Would you say it is a
very (GOOD TIME/BAD TIME) or just a somewhat (GOOD TIME/BAD TIME)?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Good time--Very

7%

4%

9%

12%

7%

8%

9%

6%

10%

6%

7%

9%

9%

11%

9%

4%

10%

6%

6%

7%

8%

Good time--Just
somewhat

22%

12%

13%

21%

37%

35%

12%

25%

28%

16%

22%

34%

29%

20%

36%

14%

16%

24%

23%

23%

43%

Bad time--Just
somewhat

31%

40%

33%

29%

26%

27%

25%

35%

21%

35%

35%

22%

29%

29%

30%

35%

26%

37%

32%

28%

29%

Bad time--Very

22%

24%

28%

21%

17%

16%

44%

17%

22%

21%

20%

16%

18%

21%

14%

26%

32%

17%

19%

23%

11%

18%

20%

17%

17%

13%

14%

10%

17%

19%

22%

16%

19%

15%

19%

11%

21%

16%

16%

20%

19%

9%

Total Good Time

29%

16%

22%

34%

44%

43%

21%

31%

39%

23%

29%

44%

39%

31%

45%

18%

27%

30%

29%

30%

50%

Total Bad Time

53%

64%

61%

49%

43%

43%

69%

51%

42%

56%

55%

37%

46%

50%

43%

61%

58%

55%

51%

51%

40%

-25% -48% -39% -16%

1%

-4% -33%

-26%

7%

2% -42% -31% -25% -22% -21%

10%

Not sure

Differential (Good
Time Minus Bad Time)

-48% -20%

-8% -19%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 220
Q.12a/b. In your opinion, would you say this is a good time or a bad time to be investing in the stock market? (IF "GOOD TIME" OR "BAD TIME," ASK :) Would you say it is a
very (GOOD TIME/BAD TIME) or just a somewhat (GOOD TIME/BAD TIME)?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Good time--Very

7%

7%

6%

7%

5%

10%

5%

8%

7%

8%

7%

7%

7%

3%

9%

7%

5%

6%

10%

3%

11%

Good time--Just
somewhat

22%

23%

16%

26%

25%

28%

38%

20%

18%

22%

22%

24%

12%

19%

29%

24%

12%

18%

30%

27%

25%

Bad time--Just
somewhat

31%

34%

34%

28%

26%

30%

27%

34%

34%

31%

32%

30%

46%

33%

29%

30%

36%

32%

29%

36%

27%

Bad time--Very

22%

19%

27%

22%

29%

17%

17%

22%

22%

22%

21%

21%

19%

33%

20%

18%

28%

24%

17%

20%

21%

18%

17%

17%

17%

15%

15%

13%

16%

19%

17%

18%

18%

16%

12%

13%

21%

19%

20%

14%

14%

16%

Total Good Time

29%

30%

22%

33%

30%

39%

43%

28%

25%

30%

29%

31%

19%

22%

39%

31%

17%

24%

40%

30%

36%

Total Bad Time

53%

53%

61%

50%

55%

47%

44%

56%

56%

53%

53%

50%

65%

65%

49%

48%

64%

56%

46%

56%

48%

-25% -23% -39%

-17%

-25%

-8%

-1%

-28%

-31% -23% -25%

-19%

-46%

-43%

-10%

-17% -47%

-33%

-6%

-26%

-13%

Not sure

Differential (Good
Time Minus Bad Time)

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 222
Q.12c. Do you think this is a bad time to invest because of the state of the economy in general, because of the state of your personal finances, because of the recent
volatility of big increases and decreases in the stock market, or for some other reason? (IF "ALL" OR "COMBINATION," ASK:) Well, if you had to choose just one of these
reasons, which would you say is the BIGGEST reason you think it is a bad time to invest? *

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

431

186

245

86

158

107

81

125

88

122

96

174

117

70

61

66

80

75

94

State of economy in
general

41%

37%

44%

42%

41%

45%

33%

49%

40%

34%

40%

42%

43%

41%

31%

46%

40%

42%

38%

Volatility in stock
market

22%

25%

20%

23%

20%

22%

26%

17%

24%

29%

19%

13%

16%

32%

50%

31%

39%

17%

21%

8%

8%

9%

9%

6%

7%

14%

9%

8%

8%

7%

11%

9%

4%

3%

1%

6%

5%

11%

Some other reason

15%

16%

13%

13%

20%

11%

10%

8%

12%

18%

21%

18%

18%

5%

9%

10%

10%

19%

14%

All/combination
(VOL)

12%

13%

11%

11%

10%

14%

14%

16%

14%

10%

8%

12%

13%

16%

7%

12%

5%

15%

10%

2%

1%

3%

2%

3%

1%

3%

1%

2%

1%

5%

4%

1%

2%

2%

6%

State of personal
finances

Not sure

* Asked only of respondents who say bad time (Q.12a/b).

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 222
Q.12c. Do you think this is a bad time to invest because of the state of the economy in general, because of the state of your personal finances, because of the recent
volatility of big increases and decreases in the stock market, or for some other reason? (IF "ALL" OR "COMBINATION," ASK:) Well, if you had to choose just one of these
reasons, which would you say is the BIGGEST reason you think it is a bad time to invest? *

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

431

115

83

53

97

66

84

210

42

89

170

52

190

75

96

242

70

137

117

95

53

State of economy in
general

41%

37%

43%

54%

34%

28%

44%

43%

31%

39%

41%

48%

43%

42%

45%

39%

33%

43%

45%

39%

36%

Volatility in stock
market

22%

10%

21%

18%

39%

43%

25%

23%

29%

15%

28%

27%

31%

29%

34%

15%

14%

24%

26%

22%

37%

8%

17%

8%

6%

1%

7%

4%

6%

19%

5%

4%

3%

5%

1%

13%

17%

9%

2%

9%

Some other reason

15%

19%

8%

10%

19%

22%

10%

18%

11%

12%

16%

8%

14%

11%

16%

15%

19%

12%

12%

16%

23%

All/combination
(VOL)

12%

14%

18%

12%

7%

7%

11%

10%

22%

12%

9%

13%

8%

13%

3%

15%

13%

12%

12%

12%

4%

2%

3%

2%

3%

2%

1%

3%

1%

1%

1%

3%

4%

3%

2%

State of personal
finances

Not sure

* Asked only of respondents who say bad time (Q.12a/b).

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 222
Q.12c. Do you think this is a bad time to invest because of the state of the economy in general, because of the state of your personal finances, because of the recent
volatility of big increases and decreases in the stock market, or for some other reason? (IF "ALL" OR "COMBINATION," ASK:) Well, if you had to choose just one of these
reasons, which would you say is the BIGGEST reason you think it is a bad time to invest? *

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

431

167

70

118

90

83

57

112

196

136

281

297

52

58

105

160

163

202

143

69

82

State of economy in
general

41%

42%

35%

50%

49%

34%

37%

46%

42%

43%

39%

43%

39%

34%

39%

42%

41%

46%

39%

38%

36%

Volatility in stock
market

22%

25%

25%

20%

13%

22%

13%

23%

26%

21%

23%

26%

8%

15%

31%

26%

13%

18%

27%

27%

27%

8%

8%

13%

6%

8%

7%

12%

9%

6%

7%

8%

7%

11%

18%

6%

6%

11%

9%

7%

9%

9%

Some other reason

15%

10%

16%

14%

16%

19%

15%

12%

13%

10%

17%

12%

27%

12%

9%

12%

21%

15%

9%

10%

13%

All/combination
(VOL)

12%

13%

10%

10%

12%

18%

19%

9%

11%

17%

11%

10%

9%

18%

15%

12%

10%

11%

16%

15%

12%

2%

2%

1%

2%

4%

1%

2%

2%

2%

2%

6%

3%

2%

4%

1%

2%

1%

3%

State of personal
finances

Not sure

* Asked only of respondents who say bad time (Q.12a/b).

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 223
Q.13. Government statistics show that the gap between the highest income workers and middle- and low-income workers has been getting wider. Which one of the following do
you think is most responsible for this? (IF "ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you say is MOST responsible?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Excessive salaries
and bonuses for
corporate executives

22%

21%

22%

25%

21%

24%

16%

24%

25%

21%

15%

25%

17%

24%

22%

24%

23%

21%

16%

Changes in the
economy that have
reduced
manufacturing jobs
and increased
demands for highly
skilled workers

16%

16%

16%

17%

15%

15%

18%

20%

15%

16%

13%

14%

16%

16%

21%

18%

20%

12%

14%

The policies of the


Obama administration

16%

20%

12%

11%

17%

17%

18%

14%

13%

15%

22%

18%

17%

16%

8%

10%

18%

14%

21%

Competition from
companies and
workers overseas

15%

13%

16%

13%

15%

16%

15%

14%

15%

16%

13%

14%

20%

13%

12%

15%

13%

15%

16%

The policies of the


Bush administration

14%

13%

15%

18%

15%

14%

11%

10%

14%

18%

16%

10%

16%

12%

24%

16%

11%

19%

14%

The wage and hiring


policies of American
companies

7%

8%

7%

8%

7%

5%

9%

9%

8%

5%

7%

5%

8%

10%

7%

10%

7%

7%

6%

Other (VOL)

4%

4%

4%

2%

4%

4%

5%

3%

5%

5%

3%

5%

3%

4%

3%

4%

4%

7%

3%

Not sure

6%

5%

8%

6%

6%

5%

8%

6%

5%

4%

11%

9%

3%

5%

3%

3%

4%

5%

10%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 223
Q.13. Government statistics show that the gap between the highest income workers and middle- and low-income workers has been getting wider. Which one of the following do
you think is most responsible for this? (IF "ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you say is MOST responsible?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Excessive salaries
and bonuses for
corporate executives

22%

23%

23%

25%

21%

16%

13%

24%

18%

26%

20%

28%

21%

23%

19%

22%

17%

31%

19%

17%

21%

Changes in the
economy that have
reduced
manufacturing jobs
and increased
demands for highly
skilled workers

16%

13%

19%

12%

20%

16%

13%

18%

15%

15%

16%

18%

18%

15%

21%

14%

16%

15%

15%

20%

23%

The policies of the


Obama administration

16%

15%

14%

15%

15%

16%

27%

14%

16%

9%

16%

10%

15%

17%

15%

16%

17%

11%

18%

19%

11%

Competition from
companies and
workers overseas

15%

18%

15%

18%

13%

14%

17%

13%

14%

19%

16%

13%

16%

18%

16%

14%

18%

15%

18%

9%

11%

The policies of the


Bush administration

14%

14%

13%

14%

19%

22%

14%

14%

15%

16%

15%

16%

16%

15%

16%

13%

14%

13%

18%

13%

22%

The wage and hiring


policies of American
companies

7%

6%

9%

9%

6%

8%

5%

6%

10%

9%

9%

6%

7%

5%

7%

8%

8%

8%

3%

10%

6%

Other (VOL)

4%

3%

4%

3%

3%

4%

8%

4%

3%

3%

5%

5%

3%

3%

3%

4%

7%

2%

4%

5%

3%

Not sure

6%

8%

3%

4%

3%

4%

3%

7%

9%

3%

3%

4%

4%

4%

3%

9%

3%

5%

5%

7%

3%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 223
Q.13. Government statistics show that the gap between the highest income workers and middle- and low-income workers has been getting wider. Which one of the following do
you think is most responsible for this? (IF "ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you say is MOST responsible?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Excessive salaries
and bonuses for
corporate executives

22%

23%

29%

14%

12%

26%

21%

20%

23%

23%

22%

21%

17%

24%

22%

19%

25%

21%

21%

20%

15%

Changes in the
economy that have
reduced
manufacturing jobs
and increased
demands for highly
skilled workers

16%

17%

10%

20%

19%

11%

20%

21%

14%

16%

16%

17%

12%

19%

16%

19%

13%

17%

16%

17%

25%

The policies of the


Obama administration

16%

4%

13%

31%

40%

6%

10%

24%

15%

14%

16%

18%

5%

10%

13%

18%

15%

16%

14%

18%

13%

Competition from
companies and
workers overseas

15%

16%

16%

15%

12%

12%

16%

13%

15%

13%

16%

16%

8%

12%

16%

15%

13%

16%

15%

15%

16%

The policies of the


Bush administration

14%

24%

13%

2%

5%

31%

14%

8%

17%

17%

13%

12%

37%

16%

14%

14%

15%

13%

15%

14%

16%

The wage and hiring


policies of American
companies

7%

8%

8%

7%

3%

10%

10%

6%

7%

8%

7%

7%

8%

6%

11%

6%

6%

5%

11%

6%

6%

4%

3%

6%

5%

4%

3%

3%

4%

4%

4%

4%

4%

6%

5%

4%

4%

4%

5%

4%

7%

3%

Other (VOL)

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 223
Q.13. Government statistics show that the gap between the highest income workers and middle- and low-income workers has been getting wider. Which one of the following do
you think is most responsible for this? (IF "ALL" OR MORE THAN ONE RESPONSE, ASK:) Well, if you had to choose just ONE which would you say is MOST responsible?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
Not sure

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

6%

5%

5%

6%

5%

1%

6%

4%

5%

5%

6%

5%

7%

8%

4%

5%

9%

7%

4%

3%

6%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 224
Q.14. How much shopping do you do online--a lot, a fair amount, just some, very little, or none at all?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

A lot of shopping

11%

14%

8%

14%

9%

9%

11%

12%

18%

8%

4%

5%

9%

20%

15%

18%

19%

5%

5%

A fair amount of
shopping

16%

17%

16%

15%

17%

18%

14%

25%

16%

15%

7%

9%

15%

22%

24%

25%

18%

16%

9%

Just some shopping

17%

18%

15%

23%

13%

16%

18%

18%

18%

20%

8%

10%

15%

24%

26%

20%

22%

18%

11%

Very little shopping

24%

24%

25%

18%

22%

29%

30%

23%

25%

29%

19%

22%

31%

24%

23%

26%

24%

20%

20%

No shopping at all

32%

27%

36%

30%

39%

28%

26%

22%

23%

27%

61%

54%

30%

10%

12%

11%

17%

41%

53%

1%

1%

1%

2%

Total A Lot/Fair
Amount

27%

31%

23%

29%

26%

27%

25%

37%

34%

23%

10%

14%

24%

42%

39%

43%

37%

21%

14%

Total Very Little/


None

56%

51%

61%

48%

61%

57%

56%

45%

48%

56%

81%

77%

61%

34%

35%

37%

42%

61%

73%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 224
Q.14. How much shopping do you do online--a lot, a fair amount, just some, very little, or none at all?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

A lot of shopping

11%

6%

10%

18%

15%

15%

10%

11%

15%

9%

13%

18%

13%

12%

12%

8%

12%

15%

10%

6%

13%

A fair amount of
shopping

16%

4%

13%

17%

27%

25%

18%

16%

21%

13%

17%

25%

21%

18%

24%

11%

11%

21%

16%

13%

27%

Just some shopping

17%

8%

11%

19%

25%

30%

15%

17%

13%

18%

20%

20%

21%

21%

22%

12%

11%

16%

23%

14%

24%

Very little shopping

24%

27%

25%

32%

19%

17%

26%

26%

23%

21%

26%

18%

25%

30%

22%

24%

30%

26%

23%

21%

20%

No shopping at all

32%

55%

41%

14%

14%

13%

30%

30%

28%

39%

24%

19%

20%

19%

20%

44%

36%

22%

28%

45%

16%

1%

1%

1%

Total A Lot/Fair
Amount

27%

10%

23%

35%

42%

40%

28%

27%

35%

23%

29%

42%

34%

30%

36%

20%

23%

36%

26%

19%

39%

Total Very Little/


None

56%

82%

66%

46%

33%

30%

56%

56%

51%

60%

50%

37%

44%

49%

42%

68%

66%

48%

50%

65%

36%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 224
Q.14. How much shopping do you do online--a lot, a fair amount, just some, very little, or none at all?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

A lot of shopping

11%

12%

11%

11%

12%

17%

13%

13%

10%

16%

8%

12%

7%

7%

40%

28%

21%

14%

A fair amount of
shopping

16%

17%

19%

16%

15%

15%

18%

16%

16%

21%

14%

19%

8%

14%

60%

42%

32%

20%

Just some shopping

17%

15%

13%

21%

16%

17%

26%

17%

14%

16%

17%

18%

7%

12%

41%

19%

19%

13%

Very little shopping

24%

26%

20%

25%

28%

23%

22%

27%

26%

26%

24%

24%

25%

20%

59%

46%

10%

19%

24%

No shopping at all

32%

30%

37%

27%

29%

28%

21%

27%

34%

21%

37%

27%

53%

47%

100%

54%

1%

9%

29%

Total A Lot/Fair
Amount

27%

29%

30%

27%

27%

32%

31%

29%

26%

37%

22%

30%

15%

21%

100%

70%

53%

34%

Total Very Little/


None

56%

56%

57%

52%

57%

51%

44%

54%

60%

47%

61%

51%

78%

67%

100%

11%

28%

53%

Not sure

59% 100%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 225
Q.15. (FORM A) When shopping in a store, have you ever used your cell phone or other mobile device to see if you can get a lower price for an item at another store or on
the Internet? *

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

404

191

213

96

133

93

82

113

93

117

81

133

113

85

65

73

83

69

74

Yes, have done this

24%

28%

20%

21%

25%

27%

22%

42%

34%

12%

4%

23%

18%

27%

32%

35%

29%

18%

2%

No, have not done


this

72%

69%

75%

75%

72%

71%

70%

57%

63%

83%

88%

71%

80%

69%

66%

63%

70%

81%

91%

4%

3%

4%

2%

3%

2%

8%

1%

2%

5%

8%

5%

2%

4%

2%

2%

1%

1%

7%

1%

2%

1%

1%

-44%

-48%

-15%

-71%

-84%

-62%

-43%

-35%

-27%

-42%

-62%

-88%

Do not have a cell


phone/mobile device
(VOL)
Not sure

Differential (Yes
Minus No)

-48%

-40% -56%

* Asked of one-half the respondents.

-54% -47%

-28%

-48%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 225
Q.15. (FORM A) When shopping in a store, have you ever used your cell phone or other mobile device to see if you can get a lower price for an item at another store or on
the Internet? *

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

404

96

60

58

115

77

62

213

43

78

162

64

208

74

111

196

57

120

118

98

69

Yes, have done this

24%

18%

21%

32%

26%

24%

29%

20%

27%

29%

21%

44%

27%

35%

24%

21%

33%

24%

26%

17%

23%

No, have not done


this

72%

72%

75%

68%

72%

73%

69%

77%

71%

61%

78%

54%

70%

60%

74%

74%

57%

76%

70%

79%

73%

4%

10%

3%

2%

3%

2%

2%

2%

10%

1%

2%

3%

5%

2%

4%

9%

4%

4%

4%

1%

1%

1%

1%

Do not have a cell


phone/mobile device
(VOL)
Not sure

Differential (Yes
Minus No)

-48% -53% -55% -37% -47% -48%

* Asked of one-half the respondents.

-41% -56%

-43% -32%

-57%

-10% -43% -25% -51% -54% -23% -53% -44% -63%

-50%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 225
Q.15. (FORM A) When shopping in a store, have you ever used your cell phone or other mobile device to see if you can get a lower price for an item at another store or on
the Internet? *

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

404

161

59

114

88

99

65

94

181

129

262

295

40

44

113

164

127

170

159

122

95

Yes, have done this

24%

22%

18%

33%

29%

27%

34%

24%

23%

35%

19%

25%

17%

33%

47%

21%

7%

10%

41%

78%

26%

No, have not done


this

72%

74%

80%

63%

66%

69%

64%

75%

73%

63%

76%

71%

77%

63%

52%

76%

85%

85%

57%

22%

72%

4%

4%

2%

4%

5%

4%

2%

1%

4%

1%

5%

4%

5%

1%

1%

2%

8%

4%

2%

2%

1%

1%

3%

1%

1%

-31%

-38%

-43%

-29%

-51%

-60%

-30%

57%

-47%

Do not have a cell


phone/mobile device
(VOL)
Not sure

Differential (Yes
Minus No)

-48% -52% -62%

* Asked of one-half the respondents.

-51% -28% -58%

-47%

-6%

-54% -78%

-74% -16%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 226
Q.16. (FORM A) Other than music, mobile apps, and e-books, have you ever purchased goods or services on the Internet using your smartphone or other mobile device? *

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

389

185

203

93

129

91

75

112

92

111

74

126

110

81

63

71

82

68

69

Yes, have done this

16%

17%

15%

11%

16%

19%

19%

27%

20%

11%

2%

15%

18%

16%

15%

19%

26%

13%

4%

No, have not done


this

83%

82%

83%

87%

83%

80%

80%

73%

77%

89%

96%

82%

82%

84%

84%

81%

74%

87%

94%

1%

1%

2%

2%

1%

1%

1%

3%

2%

3%

1%

2%

-75% -67%

-61%

-62%

-94%

-67%

-64%

-69%

-62%

-48%

-73%

Not sure

Differential (Yes
Minus No)

-67%

-66% -67%

* Asked of one-half the respondents who have a cell phone (Q.15).

-46%

-57%

-78%

-68%

-90%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 226
Q.16. (FORM A) Other than music, mobile apps, and e-books, have you ever purchased goods or services on the Internet using your smartphone or other mobile device? *

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

389

87

59

58

113

74

61

208

42

70

160

62

201

70

109

188

52

120

113

94

67

Yes, have done this

16%

9%

22%

23%

18%

20%

14%

16%

22%

15%

19%

22%

16%

17%

15%

16%

15%

16%

18%

16%

12%

No, have not done


this

83%

89%

78%

77%

81%

79%

86%

82%

77%

83%

81%

78%

83%

83%

84%

82%

82%

83%

81%

83%

87%

1%

2%

1%

1%

2%

1%

2%

1%

1%

2%

3%

1%

1%

1%

1%

-57% -67% -66% -69% -66% -67% -67% -64% -68%

-75%

Not sure

Differential (Yes
Minus No)

-67% -80% -57% -54% -63% -59%

-71% -66%

* Asked of one-half the respondents who have a cell phone (Q.15).

-55% -67%

-62%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 226
Q.16. (FORM A) Other than music, mobile apps, and e-books, have you ever purchased goods or services on the Internet using your smartphone or other mobile device? *

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

389

155

58

110

84

95

63

93

174

127

249

283

38

44

112

160

117

164

156

122

93

Yes, have done this

16%

14%

12%

20%

20%

19%

14%

22%

16%

19%

15%

18%

11%

15%

28%

16%

4%

8%

27%

51%

16%

No, have not done


this

83%

86%

85%

79%

79%

81%

86%

77%

83%

79%

84%

82%

87%

76%

71%

83%

93%

90%

73%

48%

82%

1%

3%

1%

1%

1%

1%

2%

1%

2%

9%

1%

1%

3%

2%

1%

2%

-67% -72% -73%

-59%

-60%

-61%

-72%

-76%

-61%

-43%

3%

-66%

Not sure

Differential (Yes
Minus No)

* Asked of one-half the respondents who have a cell phone (Q.15).

-54%

-66% -59% -70%

-64%

-67% -88%

-82% -46%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 227
Q.17/18. (FORM B) This holiday season, do you plan to give or receive any Apple products such as iPads, iPhones, iPods, or Mac computers? (IF "YES," ASK :) And do you plan to
give, receive, or both give AND receive an Apple product this holiday season? *

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

404

200

203

86

139

92

87

113

93

117

81

133

113

85

65

64

84

68

87

Yes--Give

9%

10%

9%

9%

11%

8%

7%

7%

15%

13%

1%

9%

7%

11%

11%

7%

16%

12%

6%

Yes--Receive

2%

1%

4%

2%

1%

2%

6%

2%

6%

2%

1%

4%

3%

2%

2%

4%

2%

Yes--Both give and


receive

5%

5%

4%

4%

5%

9%

4%

6%

6%

1%

4%

2%

10%

4%

5%

8%

7%

Yes--Not sure

2%

1%

2%

3%

3%

1%

1%

2%

3%

1%

2%

2%

2%

2%

3%

1%

80%

81%

79%

81%

78%

89%

72%

85%

68%

74%

95%

83%

82%

72%

81%

79%

72%

77%

89%

2%

2%

2%

1%

2%

1%

5%

1%

3%

4%

1%

3%

2%

2%

4%

1%

3%

No
Not sure

* Asked of one-half the respondents.

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 227
Q.17/18. (FORM B) This holiday season, do you plan to give or receive any Apple products such as iPads, iPhones, iPods, or Mac computers? (IF "YES," ASK :) And do you plan to
give, receive, or both give AND receive an Apple product this holiday season? *

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

404

83

76

49

109

77

60

195

57

81

148

78

200

76

110

204

64

131

111

89

62

Yes--Give

9%

5%

9%

9%

18%

17%

11%

9%

11%

6%

12%

14%

12%

14%

12%

6%

12%

13%

8%

4%

16%

Yes--Receive

2%

2%

2%

4%

5%

3%

3%

5%

4%

2%

3%

2%

3%

2%

3%

4%

3%

Yes--Both give and


receive

5%

3%

7%

7%

9%

4%

2%

14%

5%

4%

12%

6%

2%

9%

3%

5%

3%

5%

6%

8%

Yes--Not sure

2%

1%

1%

3%

1%

1%

1%

2%

1%

3%

4%

2%

80%

87%

81%

89%

67%

66%

82%

81%

65%

86%

77%

72%

77%

79%

75%

82%

77%

80%

79%

83%

69%

2%

2%

2%

4%

3%

2%

4%

2%

2%

2%

2%

2%

3%

6%

2%

1%

1%

4%

No
Not sure

* Asked of one-half the respondents.

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 227
Q.17/18. (FORM B) This holiday season, do you plan to give or receive any Apple products such as iPads, iPhones, iPods, or Mac computers? (IF "YES," ASK :) And do you plan to
give, receive, or both give AND receive an Apple product this holiday season? *

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

404

156

56

121

74

79

64

106

168

129

264

295

40

44

104

169

128

188

153

Yes--Give

9%

15%

7%

10%

17%

10%

10%

8%

14%

7%

9%

7%

8%

12%

10%

6%

7%

14%

8%

Yes--Receive

2%

3%

5%

2%

2%

3%

3%

2%

3%

5%

1%

2%

8%

3%

3%

1%

2%

3%

2%

Yes--Both give and


receive

5%

2%

8%

7%

4%

4%

5%

6%

5%

7%

4%

4%

11%

7%

6%

2%

3%

6%

5%

Yes--Not sure

2%

2%

3%

1%

2%

3%

2%

1%

1%

1%

2%

2%

6%

4%

2%

1%

2%

2%

2%

4%

80%

75%

84%

82%

80%

70%

74%

80%

82%

71%

84%

81%

82%

69%

71%

78%

89%

85%

71%

78%

2%

3%

1%

2%

3%

6%

1%

1%

2%

2%

2%

5%

5%

2%

1%

4%

3%

No
Not sure

* Asked of one-half the respondents.

74

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 229
Q.19. Do you think it is very likely, somewhat likely, somewhat unlikely, or very unlikely that Democrats and Republicans in Congress will reach an agreement in the next
few months on reducing government spending?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

5%

5%

5%

4%

6%

4%

4%

5%

3%

8%

1%

8%

3%

3%

4%

4%

4%

6%

2%

Somewhat likely

16%

14%

17%

15%

19%

15%

11%

15%

18%

12%

20%

20%

15%

13%

12%

13%

12%

24%

15%

Somewhat unlikely

21%

21%

22%

26%

19%

20%

22%

30%

17%

20%

16%

19%

19%

26%

23%

22%

24%

22%

18%

Very unlikely

52%

56%

49%

50%

51%

58%

52%

46%

54%

55%

55%

47%

57%

53%

57%

55%

56%

44%

56%

Not sure

6%

4%

7%

5%

5%

3%

11%

4%

8%

5%

8%

6%

6%

5%

4%

6%

4%

4%

9%

Total Likely

20%

19%

22%

18%

25%

19%

15%

20%

21%

20%

21%

28%

18%

16%

16%

16%

16%

30%

17%

Total Unlikely

74%

77%

71%

76%

70%

78%

74%

76%

72%

75%

71%

66%

76%

79%

80%

77%

80%

66%

74%

Very likely

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 229
Q.19. Do you think it is very likely, somewhat likely, somewhat unlikely, or very unlikely that Democrats and Republicans in Congress will reach an agreement in the next
few months on reducing government spending?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

5%

6%

6%

5%

2%

2%

4%

4%

6%

7%

4%

6%

2%

2%

2%

7%

6%

4%

4%

5%

1%

Somewhat likely

16%

21%

11%

15%

14%

14%

14%

15%

14%

18%

17%

15%

13%

16%

10%

18%

19%

16%

14%

15%

11%

Somewhat unlikely

21%

15%

25%

26%

24%

25%

14%

22%

26%

22%

23%

20%

24%

26%

23%

19%

11%

26%

21%

23%

26%

Very unlikely

52%

51%

55%

47%

58%

58%

67%

53%

48%

45%

52%

53%

57%

52%

61%

48%

56%

50%

57%

50%

61%

Not sure

6%

7%

3%

7%

2%

1%

1%

6%

6%

8%

4%

6%

4%

4%

4%

8%

8%

4%

4%

7%

1%

Total Likely

20%

27%

17%

20%

17%

16%

18%

19%

20%

25%

21%

21%

15%

18%

12%

25%

25%

21%

18%

20%

12%

Total Unlikely

74%

66%

80%

73%

81%

83%

81%

75%

74%

67%

75%

73%

81%

78%

84%

66%

67%

76%

78%

73%

87%

Very likely

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 229
Q.19. Do you think it is very likely, somewhat likely, somewhat unlikely, or very unlikely that Democrats and Republicans in Congress will reach an agreement in the next
few months on reducing government spending?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

5%

5%

4%

4%

5%

5%

8%

4%

5%

4%

5%

2%

9%

12%

3%

4%

7%

6%

3%

4%

6%

Somewhat likely

16%

16%

18%

13%

14%

14%

16%

12%

17%

14%

17%

13%

35%

19%

14%

14%

20%

19%

12%

13%

19%

Somewhat unlikely

21%

23%

13%

27%

16%

21%

23%

25%

22%

21%

21%

25%

10%

18%

20%

25%

17%

21%

22%

22%

21%

Very unlikely

52%

52%

61%

53%

63%

59%

48%

55%

53%

54%

52%

56%

37%

45%

60%

51%

48%

49%

59%

55%

51%

Not sure

6%

4%

4%

3%

2%

1%

5%

4%

3%

7%

5%

4%

9%

6%

3%

6%

8%

5%

4%

6%

3%

Total Likely

20%

21%

22%

18%

19%

19%

24%

16%

22%

18%

21%

15%

43%

30%

16%

18%

27%

25%

14%

17%

25%

Total Unlikely

74%

75%

74%

80%

79%

80%

72%

80%

75%

74%

74%

81%

48%

63%

81%

76%

65%

69%

81%

77%

72%

Very likely

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 230
Q.20. As you may know a special committee in Congress failed to meet a November deadline for making recommendations to reduce the federal deficit. This means that starting
in 2013 there would be automatic cuts from the federal budget of six hundred billion dollars from the military budget and an equal total of six hundred billion dollars in
cuts from all non-military government programs and services.
Would you favor Congress moving ahead with this automatic set of cuts in the military and non-military programs, would you favor Congress finding another plan to deal with
the deficit that has more cuts, or would you favor Congress finding another plan to deal with the deficit that has fewer cuts?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Favor moving ahead


with automatic cuts

16%

21%

11%

16%

15%

14%

19%

18%

23%

12%

11%

12%

14%

19%

25%

17%

14%

15%

13%

Favor finding
another plan to deal
with the deficit
that has MORE cuts

25%

31%

19%

23%

25%

22%

29%

25%

19%

30%

23%

23%

30%

26%

18%

29%

28%

23%

22%

Favor finding
another plan to deal
with the deficit
that has FEWER cuts

43%

36%

50%

39%

47%

48%

37%

45%

46%

43%

38%

49%

40%

42%

43%

40%

47%

47%

41%

16%

12%

20%

22%

13%

16%

15%

12%

12%

15%

28%

16%

16%

13%

14%

14%

11%

15%

24%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 230
Q.20. As you may know a special committee in Congress failed to meet a November deadline for making recommendations to reduce the federal deficit. This means that starting
in 2013 there would be automatic cuts from the federal budget of six hundred billion dollars from the military budget and an equal total of six hundred billion dollars in
cuts from all non-military government programs and services.
Would you favor Congress moving ahead with this automatic set of cuts in the military and non-military programs, would you favor Congress finding another plan to deal with
the deficit that has more cuts, or would you favor Congress finding another plan to deal with the deficit that has fewer cuts?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Favor moving ahead


with automatic cuts

16%

15%

17%

17%

16%

16%

15%

15%

15%

20%

16%

16%

15%

13%

16%

17%

19%

13%

15%

18%

15%

Favor finding
another plan to deal
with the deficit
that has MORE cuts

25%

23%

25%

24%

33%

34%

30%

23%

40%

18%

29%

21%

29%

24%

32%

21%

19%

26%

28%

25%

36%

Favor finding
another plan to deal
with the deficit
that has FEWER cuts

43%

48%

48%

49%

36%

35%

38%

45%

32%

48%

42%

50%

40%

47%

37%

46%

46%

48%

41%

39%

31%

16%

14%

10%

10%

15%

15%

17%

17%

13%

14%

13%

13%

16%

16%

15%

16%

16%

13%

16%

18%

18%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 230
Q.20. As you may know a special committee in Congress failed to meet a November deadline for making recommendations to reduce the federal deficit. This means that starting
in 2013 there would be automatic cuts from the federal budget of six hundred billion dollars from the military budget and an equal total of six hundred billion dollars in
cuts from all non-military government programs and services.
Would you favor Congress moving ahead with this automatic set of cuts in the military and non-military programs, would you favor Congress finding another plan to deal with
the deficit that has more cuts, or would you favor Congress finding another plan to deal with the deficit that has fewer cuts?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Favor moving ahead


with automatic cuts

16%

19%

17%

16%

10%

16%

100%

17%

15%

16%

12%

19%

18%

18%

11%

12%

20%

19%

15%

Favor finding
another plan to deal
with the deficit
that has MORE cuts

25%

19%

28%

35%

39%

19%

100%

24%

25%

27%

15%

19%

27%

27%

21%

24%

27%

23%

27%

Favor finding
another plan to deal
with the deficit
that has FEWER cuts

43%

49%

35%

39%

40%

44%

100%

44%

45%

42%

50%

47%

43%

42%

46%

50%

39%

47%

44%

16%

13%

20%

10%

11%

21%

15%

15%

15%

23%

15%

12%

13%

22%

14%

14%

11%

14%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 231
Q.21. (FORM A) Who do you think is more to blame for the failure of the special committee to come up with a plan to reduce the deficit--the Democrats on the committee, the
Republicans on the committee, or do you think they are equally to blame? *

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

404

191

213

96

133

93

82

113

93

117

81

133

113

85

65

73

83

69

74

Democrats more to
blame

10%

14%

6%

6%

13%

9%

10%

9%

5%

11%

15%

7%

12%

12%

9%

18%

13%

2%

11%

Republicans more to
blame

23%

27%

20%

29%

16%

29%

20%

21%

22%

32%

14%

16%

17%

31%

41%

26%

31%

15%

21%

Equally to blame

62%

53%

69%

56%

66%

59%

66%

64%

67%

53%

65%

70%

70%

57%

43%

53%

52%

77%

60%

5%

6%

5%

9%

5%

3%

4%

6%

6%

4%

6%

7%

1%

7%

3%

4%

6%

8%

-12% -14%

-23%

-4%

-20%

-10%

-12%

-18%

-21%

1%

-9%

-5%

-19%

-32%

-9%

-18%

-12%

-10%

Not sure

Differential
(Democrats Minus
Republicans)

-13%

* Asked of one-half the respondents.

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 231
Q.21. (FORM A) Who do you think is more to blame for the failure of the special committee to come up with a plan to reduce the deficit--the Democrats on the committee, the
Republicans on the committee, or do you think they are equally to blame? *

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

404

96

60

58

115

77

62

213

43

78

162

64

208

74

111

196

57

120

118

98

69

Democrats more to
blame

10%

5%

9%

14%

15%

17%

19%

10%

13%

2%

14%

3%

11%

11%

14%

8%

9%

7%

13%

11%

15%

Republicans more to
blame

23%

25%

16%

28%

28%

27%

15%

21%

24%

27%

23%

27%

23%

22%

26%

23%

24%

28%

18%

25%

30%

Equally to blame

62%

67%

72%

55%

54%

51%

62%

64%

55%

66%

58%

66%

63%

62%

58%

61%

67%

60%

67%

57%

52%

5%

3%

3%

3%

3%

5%

4%

5%

8%

5%

5%

4%

3%

5%

2%

8%

5%

2%

7%

3%

-11% -25%

-9%

-5% -14%

-15%

Not sure

Differential
(Democrats Minus
Republicans)

-13% -20%

-7% -13% -13% -11%

* Asked of one-half the respondents.

4% -12%

-24% -12% -11% -12% -15% -15% -21%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 231
Q.21. (FORM A) Who do you think is more to blame for the failure of the special committee to come up with a plan to reduce the deficit--the Democrats on the committee, the
Republicans on the committee, or do you think they are equally to blame? *

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

404

161

59

114

88

99

65

94

181

129

262

295

40

44

113

164

127

170

159

122

95

Democrats more to
blame

10%

2%

9%

24%

26%

6%

24%

6%

8%

11%

12%

2%

5%

11%

11%

7%

9%

13%

10%

13%

Republicans more to
blame

23%

47%

12%

3%

4%

52%

26%

12%

29%

25%

23%

24%

29%

16%

28%

28%

12%

20%

29%

25%

31%

Equally to blame

62%

46%

73%

72%

68%

43%

64%

61%

61%

64%

62%

60%

65%

63%

58%

56%

73%

65%

56%

60%

53%

5%

5%

6%

1%

2%

5%

4%

3%

4%

3%

4%

4%

4%

16%

3%

5%

8%

6%

2%

5%

3%

-13% -45%

-4%

20%

21%

-52%

-21%

12%

-23% -17% -12%

-11%

-28%

-10%

-18%

-17%

-5%

-11% -16%

-15%

-18%

Not sure

Differential
(Democrats Minus
Republicans)

* Asked of one-half the respondents.

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 232
Q.22. (FORM B) As you may know, the founder of Apple, Steve Jobs, recently died. Do you expect that, when it comes to technology and the products it offers Apple will be
more innovative, less innovative, or will Apple be about as innovative as it was before Steve Jobs' passing? *

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

404

200

203

86

139

92

87

113

93

117

81

133

113

85

65

64

84

68

87

Expect will be more


innovative

14%

11%

16%

12%

13%

16%

14%

16%

10%

14%

14%

18%

15%

9%

9%

12%

15%

13%

10%

Expect will be less


innovative

19%

24%

15%

29%

17%

16%

18%

22%

21%

16%

19%

19%

18%

17%

28%

19%

19%

27%

16%

Expect will be as
innovative as before

53%

52%

54%

46%

57%

54%

54%

49%

61%

56%

46%

46%

57%

66%

51%

60%

54%

47%

53%

14%

13%

15%

13%

13%

14%

14%

13%

8%

14%

21%

17%

10%

8%

12%

9%

12%

13%

21%

-6%

-13%

1%

-16%

-5%

-4%

-5%

-11%

-3%

-5%

-1%

-3%

-8%

-19%

-7%

-4%

-14%

-6%

Not sure

Differential (More
Minus Less)

* Asked of one-half the respondents.

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 232
Q.22. (FORM B) As you may know, the founder of Apple, Steve Jobs, recently died. Do you expect that, when it comes to technology and the products it offers Apple will be
more innovative, less innovative, or will Apple be about as innovative as it was before Steve Jobs' passing? *

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

404

83

76

49

109

77

60

195

57

81

148

78

200

76

110

204

64

131

111

89

62

Expect will be more


innovative

14%

21%

17%

6%

10%

9%

14%

13%

17%

11%

15%

11%

10%

10%

11%

17%

15%

12%

16%

13%

6%

Expect will be less


innovative

19%

14%

26%

25%

16%

18%

19%

19%

23%

18%

22%

22%

20%

22%

18%

20%

24%

15%

23%

20%

17%

Expect will be as
innovative as before

53%

47%

50%

58%

65%

67%

52%

55%

53%

54%

51%

56%

63%

65%

61%

43%

47%

67%

45%

49%

69%

14%

18%

7%

11%

9%

6%

15%

13%

7%

17%

12%

11%

7%

3%

10%

20%

14%

6%

16%

18%

8%

-6%

8%

-9% -20%

-7%

-9%

-6%

-6%

-5%

-7%

-8%

-10%

-9% -12%

-7%

-3%

-9%

-3%

-7%

-7%

-11%

Not sure

Differential (More
Minus Less)

* Asked of one-half the respondents.

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 232
Q.22. (FORM B) As you may know, the founder of Apple, Steve Jobs, recently died. Do you expect that, when it comes to technology and the products it offers Apple will be
more innovative, less innovative, or will Apple be about as innovative as it was before Steve Jobs' passing? *

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

404

156

56

121

74

79

64

106

168

129

264

295

40

44

104

169

128

188

153

Expect will be more


innovative

14%

18%

5%

13%

15%

16%

9%

13%

17%

17%

12%

10%

28%

18%

9%

14%

17%

16%

11%

12%

Expect will be less


innovative

19%

23%

25%

15%

11%

27%

24%

23%

17%

23%

18%

20%

21%

12%

17%

23%

18%

19%

21%

24%

Expect will be as
innovative as before

53%

47%

60%

59%

61%

46%

51%

58%

53%

49%

57%

57%

36%

61%

67%

51%

46%

50%

59%

54%

14%

12%

10%

13%

13%

11%

16%

6%

13%

11%

13%

13%

15%

9%

7%

12%

19%

15%

9%

10%

-6%

-5% -20%

-3%

4%

-10%

-14%

-10%

1%

-6%

-6%

-10%

7%

7%

-8%

-10%

0%

-13%

Not sure

Differential (More
Minus Less)

* Asked of one-half the respondents.

-2% -10%

74

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 233
Q.23. When it comes to the amount of personal debt that you have--such as credit cards, car loans, student loans, doctors and hospital bills, and home mortgages--would you
say that you have a lot of debt, some debt, not much debt, or no debt at all?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

A lot of debt

15%

14%

16%

14%

15%

18%

12%

16%

24%

12%

8%

19%

15%

11%

12%

15%

16%

15%

5%

Some debt

31%

29%

33%

31%

29%

34%

32%

34%

38%

33%

17%

27%

36%

35%

27%

40%

35%

27%

22%

Not much debt

29%

28%

29%

25%

32%

26%

29%

24%

25%

32%

33%

24%

27%

39%

30%

30%

29%

36%

29%

No debt at all

23%

26%

20%

27%

22%

18%

26%

23%

12%

20%

40%

28%

21%

15%

30%

14%

18%

19%

41%

2%

3%

2%

3%

2%

4%

1%

3%

1%

3%

2%

2%

1%

1%

1%

2%

3%

3%

Total A Lot/Some
Debt

46%

42%

50%

45%

44%

51%

44%

49%

62%

45%

25%

47%

51%

47%

40%

55%

51%

42%

28%

Total Not Much/None


At All

52%

55%

49%

52%

54%

45%

55%

48%

37%

52%

73%

51%

47%

53%

59%

44%

47%

55%

70%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 233
Q.23. When it comes to the amount of personal debt that you have--such as credit cards, car loans, student loans, doctors and hospital bills, and home mortgages--would you
say that you have a lot of debt, some debt, not much debt, or no debt at all?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

A lot of debt

15%

24%

22%

8%

10%

10%

24%

12%

15%

16%

16%

13%

10%

15%

7%

Some debt

31%

26%

30%

46%

34%

30%

22%

35%

27%

31%

36%

32%

34%

41%

29%

28%

Not much debt

29%

25%

24%

23%

37%

43%

32%

27%

38%

22%

27%

40%

34%

29%

40%

No debt at all

23%

24%

24%

23%

19%

17%

21%

24%

17%

29%

18%

14%

21%

15%

2%

1%

1%

2%

3%

2%

3%

1%

1%

Total A Lot/Some
Debt

46%

50%

51%

54%

44%

40%

46%

47%

42%

46%

52%

45%

Total Not Much/None


At All

52%

49%

49%

46%

55%

60%

53%

51%

55%

52%

45%

54%

Not sure

399

121

252

230

187

131

8%

100%

34%

23%

100%

40%

24%

25%

100%

18%

4%

44%

56%

36%

48% 100% 100%

43%

55%

44%

64%

48%

20% 100%

100% 100%

57%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 233
Q.23. When it comes to the amount of personal debt that you have--such as credit cards, car loans, student loans, doctors and hospital bills, and home mortgages--would you
say that you have a lot of debt, some debt, not much debt, or no debt at all?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

A lot of debt

15%

17%

14%

13%

16%

17%

18%

12%

16%

22%

12%

14%

22%

19%

13%

15%

17%

17%

13%

19%

15%

Some debt

31%

33%

37%

28%

31%

32%

26%

32%

35%

35%

30%

31%

27%

34%

41%

31%

22%

28%

36%

32%

34%

Not much debt

29%

27%

23%

35%

29%

28%

27%

32%

27%

29%

29%

29%

30%

22%

28%

32%

25%

25%

32%

28%

32%

No debt at all

23%

22%

26%

23%

23%

23%

26%

23%

21%

13%

28%

24%

19%

22%

17%

20%

33%

27%

17%

19%

18%

2%

1%

1%

1%

3%

1%

1%

1%

1%

2%

2%

3%

1%

2%

3%

3%

2%

2%

1%

Total A Lot/Some
Debt

46%

50%

51%

41%

47%

49%

44%

44%

51%

57%

41%

45%

49%

54%

54%

46%

40%

44%

49%

51%

49%

Total Not Much/None


At All

52%

50%

49%

58%

52%

51%

53%

55%

48%

42%

57%

53%

49%

44%

44%

52%

58%

53%

49%

47%

49%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 234
Q.F1. What is the last grade that you completed in school?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Grade school

1%

1%

2%

2%

2%

1%

1%

1%

3%

4%

1%

3%

Some high school

6%

5%

6%

6%

8%

3%

5%

7%

5%

6%

5%

17%

1%

3%

5%

4%

High school graduate

26%

23%

29%

18%

27%

33%

25%

29%

24%

23%

29%

79%

13%

17%

39%

28%

Some college, no
degree

17%

17%

17%

12%

20%

16%

20%

21%

15%

18%

12%

61%

12%

17%

16%

17%

Vocational training/
2-year college

11%

12%

10%

11%

9%

14%

10%

10%

6%

13%

16%

39%

9%

9%

16%

11%

4-year college/
bachelor's degree

21%

22%

20%

21%

21%

18%

25%

18%

32%

18%

16%

100%

29%

32%

16%

16%

Some postgraduate
work, no degree

1%

2%

3%

1%

1%

1%

1%

1%

1%

6%

3%

1%

2 or 3 years'
postgraduate work/
master's degree

13%

12%

13%

20%

9%

11%

11%

10%

13%

15%

13%

79%

25%

17%

4%

15%

Doctoral/law degree

2%

3%

1%

5%

2%

2%

1%

2%

5%

2%

15%

7%

3%

1%

2%

Not sure/refused

2%

3%

2%

2%

1%

2%

2%

3%

1%

1%

3%

1%

2%

2%

3%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 234
Q.F1. What is the last grade that you completed in school?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Grade school

1%

3%

1%

1%

1%

1%

1%

1%

2%

3%

1%

1%

1%

Some high school

6%

14%

6%

5%

4%

5%

6%

9%

4%

4%

3%

5%

1%

9%

8%

5%

3%

8%

High school graduate

26%

39%

35%

20%

13%

12%

33%

21%

20%

39%

22%

22%

18%

28%

10%

34%

31%

23%

24%

31%

10%

Some college, no
degree

17%

19%

24%

26%

12%

12%

15%

15%

23%

21%

16%

12%

14%

14%

17%

20%

19%

20%

14%

15%

11%

Vocational training/
2-year college

11%

10%

9%

7%

12%

14%

9%

13%

11%

8%

12%

10%

13%

10%

15%

9%

10%

12%

12%

10%

16%

4-year college/
bachelor's degree

21%

9%

10%

24%

39%

38%

19%

24%

25%

11%

23%

32%

29%

22%

32%

13%

15%

24%

29%

13%

40%

Some postgraduate
work, no degree

1%

1%

1%

1%

2%

3%

1%

1%

1%

1%

1%

1%

1%

2%

1%

2%

1%

1%

3%

2 or 3 years'
postgraduate work/
master's degree

13%

3%

12%

15%

19%

17%

14%

16%

7%

7%

15%

15%

18%

18%

17%

7%

10%

10%

14%

17%

15%

Doctoral/law degree

2%

2%

2%

2%

3%

4%

1%

3%

3%

1%

4%

3%

4%

2%

5%

1%

3%

3%

2%

2%

5%

Not sure/refused

2%

4%

1%

4%

2%

2%

1%

4%

1%

2%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 234
Q.F1. What is the last grade that you completed in school?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Grade school

1%

1%

2%

1%

1%

1%

1%

2%

1%

2%

7%

1%

2%

2%

1%

Some high school

6%

6%

6%

4%

4%

3%

3%

5%

7%

4%

6%

4%

8%

16%

2%

4%

12%

9%

2%

6%

4%

High school graduate

26%

26%

36%

23%

30%

13%

21%

25%

29%

24%

28%

25%

31%

38%

15%

20%

43%

34%

16%

26%

18%

Some college, no
degree

17%

16%

17%

20%

20%

19%

19%

22%

15%

17%

17%

17%

16%

20%

16%

21%

13%

20%

19%

17%

17%

Vocational training/
2-year college

11%

9%

11%

11%

11%

15%

5%

12%

11%

7%

13%

11%

18%

5%

9%

10%

14%

11%

8%

7%

11%

4-year college/
bachelor's degree

21%

19%

12%

30%

22%

20%

25%

22%

21%

28%

19%

23%

14%

10%

33%

24%

7%

13%

32%

21%

27%

Some postgraduate
work, no degree

1%

2%

2%

1%

1%

2%

1%

1%

2%

1%

1%

2%

1%

2%

2%

1%

2 or 3 years'
postgraduate work/
master's degree

13%

18%

11%

9%

9%

24%

18%

8%

13%

14%

12%

14%

7%

17%

16%

5%

8%

16%

15%

16%

Doctoral/law degree

2%

3%

2%

2%

3%

4%

5%

3%

2%

3%

2%

3%

2%

4%

2%

1%

2%

3%

4%

3%

Not sure/refused

2%

1%

2%

2%

2%

2%

3%

2%

1%

3%

1%

2%

2%

2%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 236
Q.F2a-c. Generally speaking, do you think of yourself as a Democrat, a Republican, an independent, or something else? (IF "DEMOCRAT" OR "REPUBLICAN," ASK :) Would you call
yourself a strong (DEMOCRAT/REPUBLICAN) or not a very strong (DEMOCRAT/REPUBLICAN)? (IF "INDEPENDENT," ASK :) Do you think of yourself as closer to the Republican Party,
closer to the Democratic Party, or do you think of yourself as strictly independent?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest
West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Democrat--Strong

17%

16%

18%

21%

15%

17%

16%

12%

19%

19%

18%

17%

15%

18%

22%

15%

23%

9%

20%

Democrat--Not very
strong

15%

14%

16%

17%

13%

16%

16%

17%

16%

15%

11%

18%

12%

13%

19%

14%

17%

21%

11%

Closer to Democratic
Party

7%

7%

7%

7%

6%

10%

6%

6%

6%

9%

9%

5%

8%

6%

14%

10%

7%

5%

10%

Strictly independent

15%

15%

15%

17%

14%

13%

17%

14%

14%

16%

14%

19%

16%

9%

14%

18%

9%

14%

15%

Closer to Republican
Party

6%

8%

4%

5%

7%

9%

3%

7%

4%

6%

7%

4%

9%

8%

4%

7%

5%

6%

8%

Republican--Not very
strong

10%

10%

11%

6%

13%

8%

14%

13%

10%

10%

9%

9%

9%

17%

7%

12%

9%

10%

10%

Republican--Strong

13%

14%

11%

10%

17%

8%

13%

11%

13%

12%

16%

11%

14%

16%

9%

11%

16%

8%

15%

Something else

12%

11%

13%

11%

12%

13%

11%

13%

13%

10%

12%

12%

13%

12%

10%

12%

12%

20%

6%

5%

5%

5%

6%

3%

6%

4%

7%

5%

3%

4%

5%

4%

1%

1%

1%

2%

7%

5%

Total Democrat

39%

37%

42%

46%

33%

43%

38%

35%

41%

43%

38%

40%

35%

36%

54%

39%

47%

35%

41%

Total Republican

29%

33%

26%

20%

37%

26%

30%

31%

27%

28%

32%

24%

33%

41%

21%

30%

30%

24%

33%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 236
Q.F2a-c. Generally speaking, do you think of yourself as a Democrat, a Republican, an independent, or something else? (IF "DEMOCRAT" OR "REPUBLICAN," ASK :) Would you call
yourself a strong (DEMOCRAT/REPUBLICAN) or not a very strong (DEMOCRAT/REPUBLICAN)? (IF "INDEPENDENT," ASK :) Do you think of yourself as closer to the Republican Party,
closer to the Democratic Party, or do you think of yourself as strictly independent?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Democrat--Strong

17%

17%

20%

20%

17%

16%

12%

17%

18%

18%

15%

18%

16%

18%

16%

18%

18%

19%

17%

14%

16%

Democrat--Not very
strong

15%

20%

12%

20%

14%

15%

15%

14%

17%

19%

17%

16%

15%

18%

10%

16%

17%

17%

15%

12%

12%

Closer to Democratic
Party

7%

10%

5%

10%

7%

7%

6%

8%

5%

9%

8%

6%

7%

4%

10%

7%

9%

5%

6%

11%

8%

Strictly independent

15%

15%

19%

14%

11%

12%

13%

15%

18%

13%

13%

14%

14%

15%

14%

16%

15%

18%

12%

17%

10%

Closer to Republican
Party

6%

5%

8%

3%

6%

7%

10%

5%

2%

6%

7%

4%

7%

8%

7%

5%

6%

6%

7%

6%

6%

Republican--Not very
strong

10%

7%

15%

10%

12%

10%

12%

11%

11%

10%

10%

12%

12%

15%

10%

9%

5%

11%

14%

10%

11%

Republican--Strong

13%

12%

8%

11%

20%

20%

17%

14%

13%

6%

14%

9%

16%

11%

19%

9%

14%

10%

15%

13%

22%

Something else

12%

12%

8%

12%

13%

13%

9%

12%

11%

15%

11%

20%

12%

9%

13%

12%

8%

11%

14%

13%

15%

5%

2%

5%

6%

4%

5%

4%

5%

1%

1%

2%

1%

8%

8%

3%

4%

Total Democrat

39%

47%

37%

51%

38%

38%

33%

38%

40%

46%

40%

41%

37%

40%

36%

41%

44%

42%

38%

38%

36%

Total Republican

29%

23%

31%

23%

38%

37%

39%

30%

26%

22%

30%

25%

35%

34%

36%

23%

25%

27%

36%

28%

39%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 236
Q.F2a-c. Generally speaking, do you think of yourself as a Democrat, a Republican, an independent, or something else? (IF "DEMOCRAT" OR "REPUBLICAN," ASK :) Would you call
yourself a strong (DEMOCRAT/REPUBLICAN) or not a very strong (DEMOCRAT/REPUBLICAN)? (IF "INDEPENDENT," ASK :) Do you think of yourself as closer to the Republican Party,
closer to the Democratic Party, or do you think of yourself as strictly independent?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Democrat--Strong

17%

43%

4%

33%

19%

8%

22%

18%

17%

14%

46%

14%

17%

18%

15%

19%

16%

17%

19%

Democrat--Not very
strong

15%

39%

9%

17%

16%

16%

16%

16%

15%

14%

16%

23%

17%

14%

16%

16%

17%

12%

16%

Closer to Democratic
Party

7%

18%

2%

16%

11%

7%

6%

6%

8%

8%

4%

3%

8%

7%

6%

7%

8%

9%

9%

Strictly independent

15%

100%

10%

10%

16%

17%

13%

14%

16%

14%

8%

23%

17%

12%

18%

14%

15%

10%

15%

Closer to Republican
Party

6%

21%

14%

3%

8%

9%

4%

5%

7%

8%

1%

3%

4%

8%

4%

5%

7%

7%

6%

Republican--Not very
strong

10%

36%

17%

3%

11%

13%

10%

12%

10%

12%

2%

8%

12%

11%

9%

11%

11%

14%

10%

Republican--Strong

13%

43%

34%

1%

9%

19%

13%

12%

13%

16%

1%

5%

13%

13%

12%

13%

12%

15%

12%

Something else

12%

9%

16%

7%

8%

13%

12%

12%

10%

18%

11%

10%

12%

14%

9%

10%

13%

9%

5%

1%

1%

3%

3%

3%

5%

2%

4%

4%

10%

2%

5%

6%

6%

4%

3%

4%

Not sure

Total Democrat

39% 100%

0%

0%

15%

65%

46%

31%

45%

40%

40%

36%

65%

40%

42%

39%

37%

42%

41%

38%

43%

Total Republican

29%

0%

100%

65%

7%

28%

41%

26%

29%

30%

36%

4%

15%

29%

33%

25%

30%

30%

36%

28%

0%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 239
Q.F3a. Do you consider yourself a supporter of the Tea Party Movement?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Yes

20%

24%

16%

17%

22%

19%

22%

17%

18%

22%

23%

21%

22%

21%

15%

20%

18%

21%

22%

No

63%

60%

65%

64%

62%

63%

62%

60%

68%

62%

62%

59%

63%

66%

74%

65%

67%

62%

61%

4%

5%

4%

4%

6%

3%

3%

6%

1%

6%

4%

1%

5%

7%

5%

9%

4%

2%

3%

13%

11%

15%

15%

10%

15%

13%

17%

13%

10%

11%

19%

10%

6%

6%

6%

11%

15%

14%

Depends (VOL)
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 239
Q.F3a. Do you consider yourself a supporter of the Tea Party Movement?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Yes

20%

21%

19%

20%

24%

21%

28%

20%

14%

17%

22%

16%

22%

24%

21%

19%

21%

20%

21%

20%

24%

No

63%

60%

60%

63%

67%

71%

55%

66%

63%

61%

64%

66%

64%

61%

64%

61%

62%

67%

62%

62%

64%

4%

4%

5%

5%

4%

5%

3%

4%

7%

4%

5%

5%

5%

3%

7%

3%

4%

3%

6%

4%

7%

13%

15%

16%

12%

5%

3%

14%

10%

16%

18%

9%

13%

9%

12%

8%

17%

13%

10%

11%

14%

5%

Depends (VOL)
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 239
Q.F3a. Do you consider yourself a supporter of the Tea Party Movement?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Yes

20%

8%

13%

45%

100%

14%

13%

32%

19%

22%

20%

23%

4%

14%

20%

21%

19%

21%

19%

23%

21%

No

63%

81%

72%

38%

78%

71%

53%

67%

62%

65%

61%

80%

63%

67%

63%

59%

60%

67%

57%

62%

4%

2%

6%

7%

3%

5%

5%

3%

3%

5%

5%

1%

1%

4%

5%

4%

5%

4%

6%

4%

13%

9%

9%

10%

5%

11%

10%

11%

13%

10%

11%

15%

22%

9%

11%

18%

14%

10%

14%

13%

Depends (VOL)
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 240
Q.F3b. Do you consider yourself a supporter of the Occupy Wall Street Movement?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Yes

22%

23%

22%

27%

18%

26%

18%

18%

19%

28%

23%

11%

27%

21%

40%

24%

24%

25%

22%

No

61%

63%

59%

58%

65%

57%

64%

60%

64%

58%

63%

68%

58%

69%

49%

66%

65%

52%

61%

4%

3%

4%

2%

3%

2%

7%

3%

6%

2%

3%

3%

4%

3%

4%

2%

2%

4%

3%

13%

11%

15%

13%

14%

15%

11%

19%

11%

12%

11%

18%

11%

7%

7%

8%

9%

19%

14%

Depends (VOL)
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 240
Q.F3b. Do you consider yourself a supporter of the Occupy Wall Street Movement?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Yes

22%

18%

19%

32%

25%

28%

16%

25%

21%

19%

26%

20%

26%

22%

29%

18%

25%

23%

21%

22%

28%

No

61%

62%

64%

53%

68%

66%

67%

61%

62%

58%

61%

62%

63%

66%

62%

59%

63%

59%

64%

62%

65%

4%

5%

3%

2%

4%

5%

1%

4%

2%

5%

3%

3%

4%

2%

5%

4%

2%

6%

3%

3%

5%

13%

15%

14%

13%

3%

1%

16%

10%

15%

18%

10%

15%

7%

10%

4%

19%

10%

12%

12%

13%

2%

Depends (VOL)
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 240
Q.F3b. Do you consider yourself a supporter of the Occupy Wall Street Movement?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Yes

22%

37%

14%

5%

16%

100%

23%

17%

23%

19%

24%

21%

33%

20%

26%

22%

19%

17%

26%

29%

24%

No

61%

47%

70%

84%

77%

58%

70%

62%

65%

62%

65%

45%

55%

61%

63%

59%

64%

62%

57%

59%

4%

4%

7%

1%

1%

5%

3%

3%

4%

3%

3%

5%

5%

2%

4%

4%

4%

2%

1%

5%

13%

12%

9%

10%

6%

14%

10%

12%

12%

11%

11%

17%

20%

11%

11%

18%

15%

10%

13%

12%

Depends (VOL)
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 241
Q.F4a/b. Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or conservative? (IF "LIBERAL" OR "CONSERVATIVE," ASK :) Do you
consider yourself to be very (LIBERAL/CONSERVATIVE) or somewhat (LIBERAL/CONSERVATIVE)?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

8%

9%

7%

8%

7%

8%

8%

5%

8%

12%

5%

5%

5%

13%

11%

10%

10%

9%

6%

Liberal--Somewhat

11%

9%

13%

13%

9%

13%

10%

15%

7%

10%

11%

12%

10%

7%

17%

13%

11%

13%

12%

Moderate

39%

37%

41%

43%

33%

45%

39%

40%

41%

38%

37%

32%

47%

42%

42%

48%

40%

36%

38%

Conservative-Somewhat

22%

23%

21%

16%

29%

17%

24%

23%

27%

21%

18%

27%

20%

25%

15%

17%

20%

28%

18%

Conservative--Very

12%

14%

9%

8%

14%

11%

11%

9%

11%

9%

18%

14%

11%

11%

10%

8%

13%

7%

15%

Not sure

8%

8%

9%

12%

8%

6%

8%

8%

6%

10%

11%

10%

7%

2%

5%

4%

6%

7%

11%

Total Liberal

18%

18%

19%

21%

15%

21%

18%

20%

16%

21%

16%

17%

16%

20%

28%

24%

21%

22%

17%

Total Conservative

34%

37%

30%

24%

43%

28%

35%

32%

38%

31%

36%

41%

31%

36%

26%

25%

34%

35%

34%

Liberal--Very

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 241
Q.F4a/b. Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or conservative? (IF "LIBERAL" OR "CONSERVATIVE," ASK :) Do you
consider yourself to be very (LIBERAL/CONSERVATIVE) or somewhat (LIBERAL/CONSERVATIVE)?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

8%

5%

8%

11%

10%

7%

4%

9%

6%

6%

11%

9%

8%

6%

9%

7%

6%

10%

8%

6%

11%

Liberal--Somewhat

11%

17%

6%

14%

9%

8%

13%

10%

7%

14%

10%

16%

10%

13%

8%

12%

12%

16%

9%

7%

8%

Moderate

39%

31%

42%

43%

46%

49%

33%

41%

42%

37%

40%

41%

43%

43%

45%

36%

39%

39%

40%

41%

46%

Conservative-Somewhat

22%

24%

27%

19%

21%

23%

22%

23%

21%

24%

21%

26%

23%

22%

24%

21%

19%

20%

27%

23%

24%

Conservative--Very

12%

15%

11%

8%

11%

11%

19%

10%

12%

10%

11%

5%

11%

11%

10%

12%

14%

9%

11%

13%

10%

Not sure

8%

8%

6%

5%

3%

2%

9%

7%

12%

9%

7%

3%

5%

5%

4%

12%

10%

6%

5%

10%

1%

Total Liberal

18%

22%

14%

25%

18%

16%

17%

19%

13%

21%

21%

26%

18%

20%

17%

19%

18%

26%

17%

13%

19%

Total Conservative

34%

39%

39%

27%

33%

34%

41%

33%

33%

33%

32%

30%

34%

33%

35%

33%

33%

29%

38%

36%

33%

Liberal--Very

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 241
Q.F4a/b. Thinking about your general approach to issues, do you consider yourself to be liberal, moderate, or conservative? (IF "LIBERAL" OR "CONSERVATIVE," ASK :) Do you
consider yourself to be very (LIBERAL/CONSERVATIVE) or somewhat (LIBERAL/CONSERVATIVE)?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

8%

15%

4%

1%

5%

23%

10%

4%

9%

7%

8%

8%

9%

5%

10%

7%

6%

7%

10%

13%

9%

Liberal--Somewhat

11%

20%

10%

2%

6%

23%

13%

5%

13%

12%

10%

9%

13%

14%

13%

10%

11%

11%

11%

12%

9%

Moderate

39%

41%

47%

34%

23%

38%

41%

39%

41%

40%

41%

40%

40%

29%

38%

43%

36%

37%

44%

34%

46%

Conservative-Somewhat

22%

12%

23%

37%

33%

8%

21%

28%

22%

22%

23%

23%

18%

24%

21%

23%

22%

27%

19%

27%

19%

Conservative--Very

12%

5%

9%

25%

29%

2%

8%

17%

12%

12%

12%

13%

8%

9%

11%

11%

13%

11%

9%

6%

10%

Not sure

8%

7%

7%

1%

4%

6%

7%

7%

3%

7%

6%

7%

12%

19%

7%

6%

12%

7%

7%

8%

7%

Total Liberal

18%

35%

14%

3%

11%

46%

23%

9%

22%

19%

19%

18%

22%

19%

23%

17%

16%

18%

21%

25%

17%

Total Conservative

34%

17%

32%

62%

61%

10%

28%

45%

34%

35%

35%

36%

26%

33%

32%

34%

36%

39%

28%

33%

30%

Liberal--Very

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 243
Q.F5. Are you currently single and never married, unmarried and living with a partner, married, separated, widowed, or divorced?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Single

20%

24%

17%

23%

21%

20%

16%

48%

14%

10%

4%

28%

23%

14%

12%

19%

20%

31%

7%

4%

3%

5%

3%

5%

4%

2%

8%

3%

2%

1%

4%

5%

1%

3%

3%

4%

4%

2%

56%

59%

53%

50%

57%

59%

59%

37%

72%

61%

58%

46%

50%

74%

71%

67%

62%

52%

53%

Separated

2%

1%

2%

3%

1%

1%

1%

1%

4%

1%

2%

2%

2%

2%

1%

2%

1%

Widowed

7%

3%

11%

8%

8%

4%

9%

2%

7%

24%

8%

8%

8%

4%

1%

3%

2%

23%

Divorced

7%

5%

9%

7%

5%

8%

8%

1%

7%

12%

8%

9%

9%

3%

6%

5%

7%

5%

9%

Other (VOL)

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

Not sure/refused

3%

4%

3%

5%

3%

3%

4%

4%

1%

4%

4%

2%

2%

2%

3%

2%

3%

5%

Unmarried and living


with a partner
Married

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 243
Q.F5. Are you currently single and never married, unmarried and living with a partner, married, separated, widowed, or divorced?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Single

20%

27%

30%

22%

11%

7%

17%

13%

14%

48%

23%

25%

12%

19%

6%

29%

21%

20%

16%

28%

3%

4%

6%

4%

5%

1%

1%

3%

5%

7%

3%

5%

2%

4%

1%

5%

3%

5%

3%

4%

56%

32%

47%

58%

84%

89%

62%

66%

61%

24%

60%

61%

71%

59%

80%

40%

51%

60%

63%

46%

93%

Separated

2%

3%

3%

1%

1%

2%

2%

2%

1%

2%

2%

3%

1%

2%

1%

3%

1%

1%

Widowed

7%

15%

7%

9%

8%

7%

8%

6%

3%

1%

6%

5%

6%

9%

9%

2%

9%

11%

Divorced

7%

15%

8%

5%

3%

2%

9%

6%

6%

8%

6%

4%

6%

9%

5%

8%

12%

8%

5%

5%

4%

Other (VOL)

1%

1%

1%

2%

1%

1%

2%

1%

Not sure/refused

3%

1%

1%

4%

3%

4%

3%

3%

2%

1%

1%

1%

6%

1%

2%

3%

4%

Unmarried and living


with a partner
Married

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 243
Q.F5. Are you currently single and never married, unmarried and living with a partner, married, separated, widowed, or divorced?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Single

20%

22%

23%

16%

13%

21%

32%

18%

22%

10%

27%

17%

33%

34%

19%

19%

23%

21%

20%

25%

19%

4%

5%

6%

2%

1%

5%

5%

2%

5%

3%

4%

3%

4%

5%

5%

3%

3%

3%

4%

4%

2%

56%

54%

48%

66%

64%

57%

48%

66%

52%

76%

48%

60%

39%

43%

62%

62%

43%

52%

63%

60%

57%

Separated

2%

2%

3%

2%

1%

2%

3%

3%

1%

2%

3%

2%

2%

2%

2%

1%

2%

1%

Widowed

7%

7%

9%

7%

9%

5%

5%

6%

7%

2%

10%

8%

8%

5%

3%

4%

15%

10%

4%

10%

Divorced

7%

9%

8%

5%

10%

10%

6%

3%

9%

5%

8%

7%

7%

7%

5%

7%

9%

10%

4%

5%

8%

Other (VOL)

1%

2%

1%

1%

1%

1%

1%

1%

2%

1%

1%

Not sure/refused

3%

1%

4%

1%

1%

4%

2%

1%

1%

3%

5%

4%

4%

2%

4%

2%

4%

4%

3%

Unmarried and living


with a partner
Married

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 244
Q.F6. Do you have any children under age eighteen of whom you are the parent or primary guardian?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Yes, kids under 18


in household

32%

27%

36%

34%

31%

33%

30%

40%

67%

16%

4%

29%

28%

43%

34%

39%

45%

32%

4%

No, no kids under 18


in household

65%

69%

61%

61%

67%

65%

67%

56%

32%

81%

93%

70%

70%

57%

64%

60%

52%

65%

91%

3%

4%

3%

5%

2%

2%

3%

4%

1%

3%

3%

1%

2%

2%

1%

3%

3%

5%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 244
Q.F6. Do you have any children under age eighteen of whom you are the parent or primary guardian?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Yes, kids under 18


in household

32%

31%

24%

31%

42%

44%

35%

33%

39%

23%

34%

50%

36%

38%

35%

28%

47%

36%

32%

18%

43%

No, no kids under 18


in household

65%

69%

75%

69%

58%

56%

62%

65%

57%

74%

63%

49%

63%

60%

64%

67%

51%

62%

67%

80%

57%

3%

1%

3%

2%

4%

3%

3%

1%

1%

2%

1%

5%

2%

2%

1%

2%

Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 244
Q.F6. Do you have any children under age eighteen of whom you are the parent or primary guardian?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

807

317

115

235

162

178

129

200

350

Yes, kids under 18


in household

32%

32%

29%

32%

35%

28%

34%

32%

32% 100%

No, no kids under 18


in household

65%

66%

69%

68%

65%

72%

62%

67%

67%

3%

2%

2%

4%

1%

1%

Not sure

258

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

525

589

81

89

217

333

255

358

312

122

169

29%

34%

37%

44%

33%

21%

27%

41%

45%

36%

100%

68%

63%

58%

53%

65%

76%

71%

56%

53%

61%

3%

3%

5%

3%

2%

3%

2%

3%

2%

3%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 245
Q.F7a/b. Are you a current or retired labor union member? (IF "NO" OR "NOT SURE," ASK :) Is anyone else in your household a current or retired labor union member?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Labor union member

13%

16%

10%

15%

7%

22%

11%

5%

11%

17%

21%

13%

13%

8%

21%

12%

15%

11%

25%

7%

6%

7%

5%

3%

10%

10%

8%

3%

7%

7%

7%

7%

6%

6%

7%

7%

3%

8%

77%

74%

80%

74%

87%

66%

76%

81%

85%

73%

69%

79%

77%

86%

70%

80%

75%

81%

62%

3%

4%

3%

6%

3%

2%

3%

6%

1%

3%

3%

1%

3%

3%

1%

3%

5%

5%

Labor union
household
Nonunion household
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 245
Q.F7a/b. Are you a current or retired labor union member? (IF "NO" OR "NOT SURE," ASK :) Is anyone else in your household a current or retired labor union member?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Labor union member

13%

12%

15%

16%

12%

13%

17%

13%

16%

7%

11%

16%

15%

20%

12%

11%

16%

12%

13%

13%

10%

7%

2%

10%

10%

5%

4%

3%

7%

6%

8%

7%

3%

6%

4%

6%

7%

6%

5%

6%

9%

4%

77%

86%

73%

74%

83%

83%

76%

77%

74%

81%

79%

78%

77%

73%

81%

77%

75%

82%

79%

74%

86%

3%

2%

4%

3%

4%

4%

3%

3%

2%

3%

1%

5%

3%

1%

2%

4%

Labor union
household
Nonunion household
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 245
Q.F7a/b. Are you a current or retired labor union member? (IF "NO" OR "NOT SURE," ASK :) Is anyone else in your household a current or retired labor union member?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Labor union member

13%

18%

9%

9%

14%

19%

11%

12%

15%

11%

14%

14%

13%

12%

10%

13%

16%

16%

10%

11%

15%

7%

9%

3%

4%

6%

11%

7%

6%

6%

5%

8%

7%

2%

4%

6%

6%

7%

7%

6%

8%

4%

77%

71%

86%

87%

80%

68%

77%

80%

78%

83%

77%

76%

82%

77%

80%

79%

73%

75%

80%

79%

76%

3%

2%

2%

2%

5%

2%

1%

1%

1%

3%

3%

7%

4%

2%

4%

2%

4%

2%

5%

Labor union
household
Nonunion household
Not sure

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 247
Q.F8. If you added together the yearly income of all the members of your family who were living at home last year, what would the total be? I'm going to read some income
ranges, please stop me when I reach the range for your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars, between twenty
thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty thousand dollars, between forty thousand dollars and fifty thousand dollars,
between fifty thousand dollars and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand dollars, between one hundred thousand
dollars and two hundred thousand dollars, or more than two hundred thousand dollars?

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Less than $10,000

5%

3%

7%

5%

5%

3%

7%

6%

4%

4%

7%

9%

4%

2%

2%

2%

2%

2%

7%

Between $10,000 and


$20,000

8%

6%

10%

6%

9%

9%

8%

10%

6%

7%

10%

17%

7%

4%

3%

5%

7%

9%

Between $20,000 and


$30,000

9%

8%

10%

8%

9%

10%

10%

8%

7%

8%

14%

12%

12%

3%

6%

2%

7%

8%

16%

Between $30,000 and


$40,000

10%

12%

9%

10%

9%

12%

10%

12%

11%

9%

8%

15%

10%

5%

9%

7%

7%

16%

8%

Between $40,000 and


$50,000

7%

8%

5%

6%

7%

7%

6%

8%

5%

6%

8%

7%

9%

4%

6%

9%

5%

6%

10%

Between $50,000 and


$75,000

13%

13%

14%

14%

12%

14%

14%

14%

13%

16%

9%

10%

16%

15%

15%

16%

18%

14%

11%

Between $75,000 and


$100,000

9%

9%

8%

7%

9%

11%

8%

10%

8%

11%

4%

4%

6%

16%

14%

16%

9%

7%

7%

Between $100,000 and


$200,000

14%

16%

12%

20%

14%

10%

12%

10%

23%

13%

11%

4%

16%

25%

19%

19%

26%

17%

5%

More than $200,000

5%

6%

4%

4%

8%

2%

5%

1%

8%

8%

3%

2%

2%

10%

10%

10%

5%

4%

4%

Not sure/refused

20%

19%

21%

20%

18%

22%

20%

21%

15%

18%

26%

20%

18%

16%

19%

16%

16%

19%

23%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 247
Q.F8. If you added together the yearly income of all the members of your family who were living at home last year, what would the total be? I'm going to read some income
ranges, please stop me when I reach the range for your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars, between twenty
thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty thousand dollars, between forty thousand dollars and fifty thousand dollars,
between fifty thousand dollars and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand dollars, between one hundred thousand
dollars and two hundred thousand dollars, or more than two hundred thousand dollars?

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- --------Total

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Less than $10,000

5%

23%

1%

5%

4%

10%

1%

4%

1%

2%

9%

8%

4%

3%

8%

Between $10,000 and


$20,000

8%

37%

10%

6%

6%

16%

4%

7%

3%

6%

1%

14%

17%

9%

6%

5%

Between $20,000 and


$30,000

9%

40%

12%

7%

5%

16%

6%

4%

4%

7%

3%

14%

12%

6%

10%

10%

Between $30,000 and


$40,000

10%

60%

13%

9%

8%

11%

11%

8%

7%

12%

4%

13%

15%

9%

10%

11%

Between $40,000 and


$50,000

7%

40%

4%

7%

10%

6%

7%

7%

6%

8%

5%

7%

9%

7%

5%

7%

Between $50,000 and


$75,000

13%

100%

8%

14%

16%

12%

17%

16%

18%

24%

16%

8%

7%

19%

11%

13%

Between $75,000 and


$100,000

9%

32%

12%

9%

10%

5%

10%

12%

12%

11%

14%

6%

6%

12%

8%

8%

24%

Between $100,000 and


$200,000

14%

50%

74%

14%

17%

15%

4%

20%

23%

25%

20%

32%

3%

12%

13%

23%

6%

53%

More than $200,000

5%

18%

26%

4%

7%

8%

6%

4%

8%

13%

2%

1%

5%

5%

8%

23%

Not sure/refused

20%

22%

19%

18%

20%

18%

15%

16%

10%

12%

24%

13%

16%

19%

24%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 247
Q.F8. If you added together the yearly income of all the members of your family who were living at home last year, what would the total be? I'm going to read some income
ranges, please stop me when I reach the range for your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars, between twenty
thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty thousand dollars, between forty thousand dollars and fifty thousand dollars,
between fifty thousand dollars and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand dollars, between one hundred thousand
dollars and two hundred thousand dollars, or more than two hundred thousand dollars?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Less than $10,000

5%

7%

6%

2%

4%

5%

6%

4%

5%

5%

6%

2%

14%

12%

1%

3%

12%

7%

1%

2%

5%

Between $10,000 and


$20,000

8%

11%

12%

5%

7%

6%

6%

8%

9%

8%

8%

7%

15%

10%

3%

7%

14%

11%

3%

5%

9%

Between $20,000 and


$30,000

9%

9%

7%

11%

12%

7%

9%

8%

11%

8%

10%

10%

7%

9%

4%

10%

13%

12%

5%

10%

9%

Between $30,000 and


$40,000

10%

9%

14%

9%

9%

9%

12%

9%

12%

7%

12%

9%

16%

20%

8%

9%

13%

13%

8%

13%

10%

Between $40,000 and


$50,000

7%

7%

6%

8%

7%

6%

6%

8%

7%

6%

8%

7%

3%

9%

7%

5%

8%

8%

7%

2%

7%

Between $50,000 and


$75,000

13%

17%

13%

11%

13%

19%

15%

13%

15%

13%

14%

14%

11%

8%

17%

17%

6%

13%

19%

19%

14%

Between $75,000 and


$100,000

9%

9%

5%

12%

13%

8%

9%

11%

8%

11%

8%

10%

3%

2%

15%

8%

5%

7%

11%

12%

12%

Between $100,000 and


$200,000

14%

14%

11%

16%

14%

20%

12%

18%

12%

21%

11%

15%

15%

9%

20%

17%

5%

5%

21%

17%

14%

5%

4%

5%

8%

6%

4%

7%

8%

3%

5%

5%

7%

8%

5%

2%

3%

8%

3%

4%

More than $200,000

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 247
Q.F8. If you added together the yearly income of all the members of your family who were living at home last year, what would the total be? I'm going to read some income
ranges, please stop me when I reach the range for your family--less than ten thousand dollars, between ten thousand dollars and twenty thousand dollars, between twenty
thousand dollars and thirty thousand dollars, between thirty thousand dollars and forty thousand dollars, between forty thousand dollars and fifty thousand dollars,
between fifty thousand dollars and seventy-five thousand dollars, between seventy-five thousand dollars and one hundred thousand dollars, between one hundred thousand
dollars and two hundred thousand dollars, or more than two hundred thousand dollars?

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- ------Total
Not sure/refused

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

20%

13%

21%

18%

15%

16%

18%

13%

18%

16%

18%

19%

16%

21%

17%

19%

22%

21%

17%

17%

16%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 109
SEX

Banner 1
SEX
REGION
AGE
EDUCATION
OCCUPATION
------------ ============================== ---------------------------- ============================= --------------------------------------White- BlueAll
65 and HS or
Some College Post- Professionals/ collar collar
Adults
Men Women Northeast South Midwest West 18-34 35-49 50-64
over less college grads grads
managers workers workers Retirees
------ ------ ----- --------- ----- ------- ------ ------ ------ ------ ------- ------ ------- ------- ------ -------------- ------- ------- -------Total

807

391

416

181

272

185

169

226

186

234

161

266

226

169

129

137

166

137

161

Male

48%

100%

48%

50%

45%

50%

45%

53%

50%

46%

43%

50%

51%

53%

47%

50%

63%

48%

Female

52%

100%

52%

50%

55%

50%

55%

47%

50%

54%

57%

50%

49%

47%

53%

50%

37%

52%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 109
SEX

Banner 2
INCOME
HOME VALUE IN NEXT YEAR
WAGES IN NEXT YEAR
============================= ----------------------------- ==================
Less
More More
Stay
Don't
Stay
All than $30K- $50K- than than
the
own
same/
Adults $30K $50K $75K $75K $100K Decrease same Increase home decrease Increase
------ ----- ----- ----- ----- ----- -------- ----- -------- ----- -------- ---------

INVESTMENTS
PERSONAL DEBT LEVEL
OTHER
----------------------- ======================= --------Less $50K
Total than
or Don't
Not
Financial
have $50K more have A lot Some much None
elites
----- ----- ----- ----- ----- ----- ----- ----- ---------

Total

807

180

136

107

224

153

123

408

100

159

310

142

408

150

221

399

121

252

230

187

131

Male

48%

37%

57%

46%

56%

58%

58%

46%

44%

49%

55%

50%

52%

54%

52%

45%

45%

45%

48%

56%

55%

Female

52%

63%

43%

54%

44%

42%

42%

54%

56%

51%

45%

50%

48%

46%

48%

55%

55%

55%

52%

44%

45%

H A R T - M C I N T U R F F
CNBC 4th Quarter Survey
Study #10208c
November 28-December 1, 2011

Table 109
SEX

Banner 3
PARTY ID
OTHER
GOV'T SPENDING CUTS
KIDS
RACE
------------------ ================= ----------------------- =========== ---------------------Tea
IndeParty
OWS
Prefer Prefer Prefer
African
All Demo- pend- Repub- support- support- automatic more fewer Have
No
AmerAdults crats ents licans
ers
ers
cuts cuts cuts kids kids Whites icans Latinos
------ ----- ----- ------ -------- -------- --------- ------ ------ ----- ----- ------ ------- -------

SHOP ONLINE
SHOPPING GROUPS
OTHER
=================== --------------------- ========
A lot/
TradCell
fair Some/
ition- Net
phone
Debt
amount little None alists savvy shoppers shoppers
------ ------ ----- ------ ----- -------- --------

Total

807

317

115

235

162

178

129

200

350

258

525

589

81

89

217

333

255

358

312

122

169

Male

48%

45%

46%

55%

59%

49%

64%

60%

41%

41%

51%

51%

36%

43%

56%

50%

41%

44%

54%

54%

47%

Female

52%

55%

54%

45%

41%

51%

36%

40%

59%

59%

49%

49%

64%

57%

44%

50%

59%

56%

46%

46%

53%

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