BUSINESS PLAN

PROPOSED PLAN FOR PRE PAY CAFE

ENTROPY UK LTD DONALD LEWIS

May 6, 2010

ENTROPY UK LTD.

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DESCRIPTION OF MY BUSINESS

The business that i plan to market is a Pre-Paid-Terminal Digital Out of Home Network Portal Service That Merges and Manages a

Digital Kiosk Terminal and Signage Display Network and Distribution Channel

that is then linked to an

In-House Customer Hospitality Catering and Dining Management Service

that then all seamlessly links with our

Online Customer Sales Network Portal Channel

that is all then geared for the

Immediate Up-sell of All and Any Company Data Products and or Services From Almost Any Company in the World

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The completed network infrastructure and service of our product line will consist of an

Offsite Consolidated Company Information Data Centre Storage etwork High Street Located Retail Outlet Distribution Store Indoor Pre Paid Kiosk Terminals Indoor Information Kiosk Terminal Outdoor Tamper-Proof Pre Paid Kiosk Terminals Indoor Wall Mounted Kiosk Terminals Indoor Wall Mounted Color Touch Screen Display Terminals Indoor Customer Table Top Color Touch Screen Ordering System Indoor Pillar Kiosk Display Messaging Technology Indoor Hospitality Kitchen Catering and Management System

The fully functioning and operating system and product line will be designed for use in a retail outlet high street location that spans approximately 1500sqm in overall floor space our entire systems network and peripheral devices will be out sourced from many and all of the major and leading kiosk terminal providers digital signage network system and management providers these systems device producing companies are all located in many and different varying parts of the world

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THE VISION SERVICE AND PEOPLE OF MY BUSINESS

Upon entering a Pre-Pay Caf establishment your first interaction with any members of our organization will be when you are immediately greeted and warmly welcomed by one of our shop floor staff attendant supervisors who will happily assist and direct you in any way in which we possibly can.

After focusing your attention from our exquisite interior dcor and surroundings

and you have since adjusted to the radiant and ambient mood setting naturally created from within our in-store shopping environment.

Our Pre-Pay-Caf staff attendant supervisor will then as a means of technological clarification give you a very quick tour around our in-store shop floor operating systems environment

(where they will first)

Explain for the customer the complete use and operation of our entire user friendly

Indoor Fixed Location Kiosk Terminals Indoor Wall Mounted Digital Signage Display Indoor Information Kiosk Terminals Indoor Bespoke Customer Table Top Ordering Facility Indoor Pillar Kiosk Terminals

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On completion of your quick tour and after you have then become accustomed to our in-store Pre-Pay-Product-service and setup facilities and assuming that you would have now

gained much self-confidence and would be happy and comfortable whilst attempting to navigate your way around our systems technology by yourself and only after you are happy with all of the information

provided by our in-house shop floor staff attendant supervisor and they have fully ascertained the best possible way as to how Pre-Pay-Caf could possibly be of service to you

Will you then be directed to our hospitality catering and dinning area where you will be attended to by our in-house hospitality catering and management service team who will then also gladly demonstrate for the customer how to navigate their way around our color touch screen bespoke table top ordering system which is used for placing food and service product orders and all from the comfort of your seat

We are very passionate about our hospitality food services and believe that we will offer a sensational and imaginative menu cuisine developed and delivered to the highest possible level of quality and operating standards.

We take pride in the running of our catering and management arm of our service that combines well trained in-house staff with first class service and the best quality food and ingredients that can be obtained from a locally sourced organic producer

Our kitchen staff pays great attention to detail and offers Impeccable standards of service for all of our customers.

Our relationship with all of our customers is built on trust and although we believe that we may have a great management team absolutely nothing is ever left to chance

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We predict that the Pre-Pay Caf brand shall one day be a very well-known brand that is typically associated with fine food and a first class service with outstanding yet inspiring in-house technological advancements and capabilities that currently leaves all of our rivals in the shade.

We believe that together we will always strive to achieve the highest possible levels of customer service.

Once you have fully embraced the concept of the Pre-Pay-Caf method and style of doing business we believe that consumers will find it very hard to just continue using traditional methods and strategies for digital media out of home shopping product purchasing services

Our innovative approach and instant access for information and digital out of home hospitality and network services will mean that busy consumers will now expect a variety of service levels that will cater for all of their demands for speed and simplicity of service.

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OUR HOSPITALITY CATERI G MA AGEME T RULES A D REGULATIO S:

The Pre-Pay-Caf Enterprise organization aims always to fully ensure that all of our members and also all other Franchise Member Operators are always fully ready and fully able to comply With all of the current and latest government legislation policies as they arise.

One of our key roles as an organization is to keep our whole industry abreast of all current and new government or other regulatory requirements and or company developments

To this end the Pre-Pay-Caf Association have even developed a collaborative relationship with all of our members and Franchise Member organizations with which we install a complete unified compliance solutions package which compromises and include in the development of online compliance toolkits for all of our members and associated partners.

We achieve this by producing a wide range of posted publications that will be made available in printed format or as a digital downloadable document file . Designed specifically for all of the management team and staff members of the Pre-Pay-Caf enterprise association.

These are our kitchen management and staff member rules and regulations set out for compliance by all and to be fully enforced and executed whilst working or operating within the confines of our hospitality and catering arena of our association

The Pre-Pay-Caf Organization would expect that all of our staff members would fully abide by all of these company guideline rules whilst working or operating within the confines of a Pre-Pay-Caf indoor diner establishment.

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These Rules Are To Be Dutifully Followed By All Staff Members At All Times.

Before any staff member will be accepted to join our Pre-Pay-Caf shop floor catering management service environment team.

They will first have to undertake and pass an industry standard health and safety course test that will address the following subjects.

Health and safety food safety fire awareness fire risk assessment fire risk safety Management systems industry updates training of new members including rookies

It is because of the eclectic personal backgrounds skills and the differing qualities that our management staff brings to the table that is one of the key reasons why our managers stand out in front of all others.

Our organization we believe is working at its best when working with groups of Managers in which we believe that we can toss away our own regulatory rules manual in order for our Managers to create an outstanding and dynamically flowing workspace environment programmes that would be just what all of our staff member delegates would want and would like to see.

Managers that create peaceful and happy working atmospheres in all stores keeping staff focused happy and ready to put their skills to the test in a moments notice.

The Pre-Pay-Caf Organization would expect that all Managers wishing to join our Organizations Management Team should already be well trained and previously skilled in the following areas of expertise.

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Communication Skills:

All Managers should be aware of all of the pitfalls and minefields that litters our everyday communication issues.

Presentation Skills:

All Managers should know how to present themselves and their authority with balance foe excellent presentation skills.

Team Building Skills:

All Managers should know that Team Building is an art it is not as simple as it may sometimes seem but when carefully balanced it seems to make the whole team work more effectively together.

Leadership Skills:

All managers should be aware of the fact that leadership skills start from the Top Down regardless of your Race Gender or Professional Class Prerogative.

Executive Coaching Skills:

All Managers should be aware of effective coaching and support for all members of your selected personnel team and key command personnel

Be Firm Be Effective Be Human:

The first role of our managers would be to provide and explain for all staff members the purpose of our mission providing them all with a clear vision and helping staff members understand the bigger picture of our operation our goals and also our focus on the future.

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OUR MA AGERS ROLES:

To develop a definite goal focus for all staff members.

To communicate clearly persuasively and confidently

To intelligently organize people effectively and effectively prioritize staff workloads

To confidently manage conflict and handle even your most difficult people

To self-motivate with a positive mental attitude

To inspire others and create a positive and productive working atmosphere

Adhere to our personal code of conduct policies

Enforce rules and regulations

Conflict Management:

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Conflict management in the workplace can be beneficial or destructive depending on how it is managed. Proper conflict management requires that you;

Always protect your staff members self-concept

Always tell them precisely what is wrong

Always give them a way out of a conflict situation

Always be objective and specific not emotional and inflammatory

Always distinguish reasons from excuses and have a different strategy policy to deal with each scenario

Always know when to negotiate and when not to.

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Our Head Chef Kitchen Management Rules:

Our Pre-Pay-Caf Head Chefs and all other successful relief staff candidates wishing and chosen to join with us and work within the Pre-Pay-Caf Diner Establishments Must of course already have some form of cooking or Kitchen Management Qualifications and Experience in Modern Day Cooking Practices.

Our chefs must be tidy organized hard working and also very Passionate about their food they must be ready and able to quickly adapt to small menu changes on a daily basis with an emphasis on seasonal local produce fresh sea food and game. Cooking and Management skills would then therefore be a huge advantage for any Chefs that would be wishing to acquire this role.

We would not dream of ever offering Our customers Poor Service.

We further eradicate that probability factor and ensure that our kitchen staff always delivers first class service to all customers by the way and operation of adapting our service functions throughout the whole of our network enterprise

to a system that is Factory Installed into our very executive operating systems fabric That consists of the latest technologies in Bespoke Kitchen EPOS Food Ordering and Management Systems

That then delivers massive increases in control efficiency and productivity across the board

Improved delivery food time is the most significant benefit and this then in turn translates to improved customer satisfaction.

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Our kitchen management system revolutionize communications between kitchen servers and staff and also helps to provide Immediate and accurate data information that enables head Office managers to monitor and manage kitchen staff Performance. Our head chef is in charge of everything related to our In-Store Hospitality catering and management including menu creation Staff Management and also some small forms of business related aspects Whilst this position still requires some extensive cooking experience and often involves actively cooking customers meals, this position are still not necessarily very hands on. Head Chef Basic Roles: Our Head Chef is someone who knows how to cook and someone who can also comfortably manage to run and control a kitchen Leadership and management skills are also a required trait our in house chefs have the ability to execute a vision with Consistency making decisions large or small. The ability to make brilliant creatively dazzling and delicious food is near worthless if your chefs cannot produce the same standard of perfection Time and time again in exactly the way, whilst also still having to operate at high speed when they are also constantly under the gun. Thats why we regard our in-store hospitality catering and Management team as top chefs . Head Chefs who can create new dishes that are different from all others head chefs who have the knowledge to surround themselves with those who will follow their lead diligently Head Chefs who have the insight to hire relief staff workers who also share the same initiatives and imagination to bring that little something more to their kitchens head chefs who are so devoted to our operating brand and style so as to achieve perfection in all that they do and that are also open to all of the abundant culinary styles that our current world has to offer

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Head Chef Main Rules: Always make sure that management must lead Always be aware of what is happening in the kitchen and enforce rules appropriately

Always be in control when in management arena Always be aware of what is happening on the shop floor Always ensure that all of your allocated staff are in the right place at the right time

Always make sure that all of your allocated staff dresses accordingly Always make sure that you never stop improving on your own standards. Relief and Wait Staff Rules and Roles: General Purpose:

Our Pre-Pay-Caf relief and wait staff serves food and beverages for all of our in-store customers that use our hospitality and catering management services environment.

Essential Primary Functions:

The primary responsibility of the relief and wait staff are to provide the highest possible quality of service to all customers at all times other responsibilities include seating customers presenting them with assistance on the use and operation of our customer table top ordering systems i.e.

Help Customers to Navigate Ordering Menus via Touch Screen Interface Making the Appropriate Meal and Beverage Suggestions and also Answering Questions Regarding Food Preparation.

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After memorizing the customers food order via our handheld Wait staff ordering device the wait staff then relays the order to the kitchen for preparation which would have already been sent to the kitchen via the customer table top touch screen Ordering interface terminal.

When food preparation is complete the relief or wait staff then serves the food to the customer using the proper rules of etiquette

In addition the wait staff may total bills and may even be asked to respond to some occasional complaints regarding the food or services.

The relief or wait staff may also accept bill payments refer customers to the cashier or instruct customers on the use of making payment via the touch screen swipe payment facility Installed on all customer touch screen interface terminals.

The relief and wait staff are also expected to Clean and Sanitize Workstations and Equipment and to follow all Pre-Pay-Caf Client Regulatory Rules Procedures and Regulations.

The supervisors of the relief and wait staff may often assign other duties as and when they arise and when needed including Clearing and Resetting Tables and the Training and Supervision of Other Dining Room Employees.

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Main Areas Of Your Work:

Constantly Communicate with your Leadership Management Teams At All Times

Confidently Tend to all Customers Needs

Confidently Transport Food Orders to Designated Tables Efficiently

Clean and Clear all Tables after Use

Clean and\Wipe All Terminals After Use

Constantly Check and Clean Public Convenience Areas

Concentrate On What You Can Do and Not What You Cant

Create for Yourself Your Own Personal Code Of Conduct That Will Enhance Your Own Abilities

Always Have a Positive Mental Attitude

Gather And Evaluate Feedback Both Positive and Negative.

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Our Unbreakable Rules:

Always Obey Your Controlling Management Team

Always Be On Time

Always Be Dressed Appropriately

Always Be Ready To Serve

Always Be Happy and Friendly to All Customers

Always Be Ready to Go That Extra Mile and To Even Outperform Even Your Own Expectations

Always Be Yourself.

Pre-Pay-Caf - Bonus and Incentive Schemes:

The Pre-Pay-Caf Organization adopts Bonus and Incentive Schemes for the benefit of all of our staff members that consists of

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Directors Managers Relief and Wait Staff Reward Incentive Packages:

Directors and Managers:

Our directors and managers reward bonuses and incentive packages are designed and are administrated to reward all of our directors and managers alike for their outstanding contributions that they bring on board when signing on and joining forces with the Pre-Pay Caf enterprise organization.

Our directors reward strategy is crucial for all of our employed directors and managers .

These are the people who drive our business set the direction and through their combined leadership achieve all of our companies strategic objectives

Therefore our Directors and Managers would expect a rewards package that strikes the right balance between Contributions Results Risks Simplicity and Tax Efficiency.

The most difficult and important areas in setting rewards for Directors and Mangers is the setting of Challenging but Realistic Targets based on the achievements of our companies strategic Objectives and are also defined in Smart Terms.

The Pre-Pay-Caf board of directors define the objectives that ensure that our directors and managers buy into the reasons that will determine their incentives

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Relief and Wait Staff Employee Reward Incentive Packages:

The Pre-Pay-Caf organization compensates all of our relief and wait staff member employees with rewards bonuses and incentives for all of their hard work

We believe that even they would expect that their rewards should match Their own view of their value and service that the deliver to our business.

We believe that if our employees felt that their rewards did not match with their own view of the contributions that they have so far provided for our company they will not be motivated

Worse still they may even feel the need to gain a little payback in other ways like Failing Sickness Absenteeism Conflict of Interest;

They may even feel the need to leave their designated posts taking all of the knowledge and the training that our company has provided and then take that knowledge and work experience and go to work for our competition local competitors or even the guys next door.

So developing the right incentive reward package for all of our employees is crucial

Our employees are the backbone and the competitive edge of our company and Keeping them focused on achieving our business objectives is an essential priority.

Thats why the Pre-Pay-Caf Organization deploys bonus incentive schemes and reward packages that meet the expectations of all of our employees.

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Our Human Resources Department:

The human resource department of our organization is charged with finding screening recruiting and training all job applicants as well as administering Employee Benefits Programmes.

Our Human Resource Policies plays a key role in helping our company deal with a fast changing competitive environment and also the greater demand for quality employees,

It helps to;

Effectively manage and utilize staff members

Develop performance appraisal and compensation to competencies

Develop performance enhancements that then enhance overall organizational performance

Increase the innovation creativity and flexibility necessary to enhance competitiveness

Apply new approaches to work process design succession planning career development and inter organizational mobility

Manages the implementation and integration of new technologies through improved staffing training and communication with all employees

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Our Employment Enrollment Package Solution:

Our Employee Enrollment Solution helps all of our directors and managers to manage all of our employee staff members much more efficiently effectively and productively

This solution helps all of our management team personnel to seamlessly and easily manage and handle employee problems such as;

Contract of Employment Recruitment Dismissal Discrimination Grievances Equal Opportunities Absenteeism Maternity and many more differing options.

Whatever the employee issue that may arise we have the help and guide lines already in force and in place to deal with all and any aspect involving employment enrollment

Features Include:

Employment Law

Employment Documents

Employment Policies

Employment Procedures

And all and any other necessary regulatory rules and or guidelines That would be needed.

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Our Human Resource Package: Helps all of our board members to be fully aware of and abide by and enforce all rules and regulations with which we install to keep our company on the right side of the law and also up to date. Policies and procedures tailored solutions that can help our organization through any worrying times and provide even us with all of the advice and support that we would therefore need. Our Pre-Pay-Caf Job Evaluation Package Solution: The Pre-Pay-Caf Job Evaluation solution and facility is one of our tools that we use to decide the relevant importance or (Pecking Order) of each job placement within our organization. These tools are essential for Developing an Objective Reward Structure. At its simplest Job Evaluation is a list of all of the jobs listed or posted within An organization. Ranked from the most Senior down to the most Junior. Like all things it is not as easy as it sounds Job Evaluation executed properly involves a careful consideration of well prepared job title placements and descriptions against a set of criteria that covers all aspects of a job This is called a points factor system and is regarded as the most objective method for evaluating job placements and this is the method used by most companies today that Is also noted for producing the best results Job evaluation needs experienced support from someone who has done it all before which also knows all of the problems and the pitfalls and understands how to gain and achieve the best results Without this kind of data information available for our company to use our organization could then well develop a pay structure which not only fails to support and achieve its strategic objectives but it could also create an un biased and discrimitory reward based structure

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WHERE DOES PRE PAY CAFE FIT INTO TODAYS MARKET PLACE:

We believe that based on current and modern internet traffic usage New Media Digital Platform Channels fall into three distinct tiers

THE TOP TIER:

Is where we believe that the most revenue is generated

PROPRIETORY WEBSITES

EMAIL MARKETING

ONLINE ADVETISMENTS

SEARCH ENGINE OPTIMIZATION

SEARCH ENGINE MARKETING

WEBINARS

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MIDDLE TIER:

Will generate roughly half of the revenues of the top tier

BLOGS

RSS FEEDS

PODCASTS VIDEO ON DEMAND

BOTTOM TIER: Will show potential but will not reach the heights of the middle tier

WiKis

MOBILE

VIRAL MOBILE SOCIAL NETWORK

SECOND LIFE We would then therefore have to place the Pre Pay caf Enterprise Network and Organization As a Tier 1 Listed Pre Pay Provider Service Organization and Registered Network Operator.

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THE IMPACT ON POLITCAL LOCAL AND SOCIAL ECONOMY

Our Political Social and Economic Analysis provides a framework for viewing our business in the light of external factors that may or may not affect us in the future By remaining aware of these trends and impending advances in the outside world We believe that our Business can then gain a competitive edge. The definition of our market economy is an economy where goods and or services are freely exchanged without obstruction or regulation And where decisions about products and consumption are made by separate individuals seeking satisfaction of specific needs and or desires POLITICAL IMPACT:

The Political Impact that we believe Pre-Pay-Caf will generate and will play on our current society will then be to Install New Channel for Direct Government to Target Alerts Boost Trade Demand Nationally and Internationally Boost Image Nationally and Internationally Boost Innovation at Home and Abroad Boost Tax Revenues Boost Strategic Decision Making Boost Government Advertising Capabilities (direct to target audience) Boost and Create Jobs Nationwide further helping to Lessen the burden on the Tax Paying Public

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ECONOMIC IMPACT:

The Economic Impact that we believe that Pre-Pay-Caf will generate and will play on our current society will then be to

Boost Trade Demand Nationally and Internationally Create Jobs Nationally Boost Advertising Revenues Boost and Enhance Customer Retention Satisfaction Boost Communications Purchasing Capabilities Boost Foot Fall Traffic Spontaneous Shoppers Direct Purchasing Capabilities Boost Image of the High Street Increase Stability SOCIAL IMPACT: The Social Impact that we believe that Pre-Pay-Caf will generate and will play on our current society will be to offer

Convenience of Service for all Customers Genuine Gateway Sociability and Awareness of All Posted Company Product or Services Better Price Comparison Capabilities Better Out of Home Digital Shopping Channel Boost Advertising Capabilities ( delivering your own messages) Better Hospitality and Food Catering Services.

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IMPACT OF CONSOLIDATING INDUSTRIES:

By Centralizing and Automating Industries Shared Service Centres Retailers can expect substantial cost savings performance improvements and efficiency increases

Improved Bottom Line

the cost of manual keying of data verification eliminated Improved Financial Control

fast accurate financial statements and simple data access of information Improved Supplier Relations

As Pre-Pay-Caf evolves we will generate bigger more efficient and faster turnaround of responses for all business partners

Improved Employee Satisfaction

with happy and contented staff members secure within their role and positions

They can now fully focus on their jobs in a more satisfied and rewarding way

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THE CURRE T MARKET TRE DS A D OUR POTE TIAL FOR GROWTH. The current market for Digital out of Home Network Markets has dramatically increased over the last few years in many different European Countries After gaining substantial initial progress in the United Kingdom Major European Countries have now started to launch their own individual large scale digital out of home media network installations Digital out of Home network spending is stated to continue to grow and will boost the whole of the digital out of home market sector And will also eventually grow even bigger than some more traditional media platforms The United Kingdom represents the most advanced digital out of home digital signage network in Europe Outdoor screens on Londons Underground and in many shopping centres Heathrow Airport Terminal 5 Clear Cannel Digital Roadside Network Titans Trans vision Digital Sheets in Railway Stations. This digital out of home technology is now growing rapidly and is also starting to expand into other market sectors as well as EU markets such as Germany and France Germanys leading constructor WALL AG is soon expected to become the largest trading constructor in Europe And are also tipped to be the market leader that will replace all of the static posters in Berlin

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In France Metro Bus are currently rolling out their own large scale digital out of home network installations Starting with the Paris Metro and also many other railway sites throughout the whole of France With the advent of a lot more high quality company branded digital out of home inventory coming through in 2009 2010 Subsequently a stronger commitment from digital out of home network contractors should now fuel more growth for digital out of home revenues. Overall spending in this sector is still under some pressure due to the economic downturn But media buyers and advertisers currently remain convinced of the ultimate value that would be added from digital out of Home services compared to current and static advertising spaces. The most important priority and need would be to try and to satisfy the three different and main leading constituencies Media Owners Media Buyers and Media Planners MEDIA OW ERS: Want to maximise the value and potential that they can all obtain from their inventory investments MEDIA BUYERS: Just want to reach their target audiences quickly and cost effectively MEDIA PLA ERS:

Just want to sell more advertising space without wasting other peoples time and money Thats why we believe that a well-structured digital out of home service network will be the key for large or small companies that are seeking to sustain their customers interest

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CO SOLIDATIO OF ICHE MARKETS: POS and Ambient is strongly expected to take place in 2009 2010 and will play an increasing and substantial role in enhancing the digital out of home media network markets The new opportunities for digital out of home advertising revenues in Western Europe are expected to triple over the next coming years from 220mn pounds in 2008 to a market forecast total of 630mn Euro by 2012 This equals a compound growth rate of 29% Advertising on digital screens today accounts for roughly 4% of the total digital out of home media expenditure in Western Europe in 2009 By 2012 this figure is expected to rise to 10% Digital out of home networks are located in a whole variety and number of specific and different location environment types and also venue types The current and the vast majority of digital out of home networks in Europe are all located within an indoor setting environment And currently stands with a 32% market share of the overall implemented networks in Europe The retail POS environment is currently the most popular application service for digital out of home terminals and digital signage networks The transportation sector including airports and railways follow with a 26% share of the overall market of all implemented networks in Europe The leisure sector follows and claims a 15% market share of the overall implemented networks in Europe The hospitality sector follows and claims a 7% market share of the overall implemented networks in Europe

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Outdoor networks large screens located at the roadside represents only a 4% market share of all implemented networks in Europe Although roadside networks have a large market share in terms of advertising revenues generated but that fact would also be driven by the large audience reach available. The overall market for digital out of home network advertising for business and the power of the moving image Allows for the creation of much more powerful and flexible promotional advertising campaigns Digital out of home networks offer companies and marketing advertisers with a brand new set of options Flexibility to run smarter or past day campaigns that refine and directly focus company messages to specific target audiences in specific target locations 24 hours a day Also delivering the power to push dynamic media or updated copies that allows businesses to combine and consolidate their digital out of home marketing campaigns with direct marketing operations Usually involving the assistance of interactive peripheral devices such as Pre Paid Kiosk Terminals Digital Signage Monitors 3G and 4G Mobile Hand Held Devices Digital out of home network advertising expenditure in the United Kingdom Increased by 4.6% in the first half of 2009 to 1.75 bn pounds or 1.9bn Euro As the digital out of home online network advertising spending medium and trend overtook television advertising in terms of revenues generated For the first time as all forms of traditional media are still continuing to struggle due to the financial crisis Total advertising spending in the United Kingdom fell by 16.6% in the period from January 2009 to June 2009

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This means that online of digital advertising spend expenditure now holds a 23% overall market share of all implemented networks markets in Europe Paid for search recorded an upturn of 6.8% during the opening 6 months of 2009 on an annual basis to a total of 105bn Pounds or 59.8% of all overall web outlay. Classifieds grew by 10.6% to 385mn pounds with a market share of 22% despite of the fact of the downturn Display advertising by contrast registered a decline of 5.2% to316mn pounds or 18% share of the overall implemented markets in Europe The technology sector contributed 19.1% of revenues falling to 13.3% for telecoms and 11.9% for financial services Marketers in entertainment media were responsible for a further11.8% of display advertising sales Consumer goods brands increased their proportional market share to a total of 1.9% to 8.1% of the overall market as marketers steadily increased digital out of home budgets Online digital advertising markets have all performed notably well against its peers in TV or Print or Radio Despite more than 1.5bn pounds being wiped off and out of the advertising industry Even in our tough economic times all marketers still recognise the true value accountability and measurability of online networked digital out of home advertising capabilities Internet video is also expected to have enjoyed a 195% rise and improvement year on year as more companies have now all fully embraced And are also even starting to adopt adapt and experiment with new digital out of home terminal and signage networks Digital out of home network markets can increase company sales for all products or services by up to 30%

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This new medium and out of home networked systems technology will see a growth of 8 to 9% over the next 24 to 36 months Falling terminal screen and peripheral device prices coming down to a level where the risk reward ratio now starts to look much more attractive to business and will surely boost confidence. In 2005 the average monitor screen price was 2500 pounds and now just 5 years later those same monitor screens are currently trading at a more modest 1000 pounds sometimes even lower. Digital out of home network markets we believe will become so powerful that many un adopted companies may even find themselves marginalized in the longer term Digital out of home markets we believe will be without any form of doubt a very big hit for the interactive out of home network market place We believe that this new arena and market place is just about to explode and already some big and operating major players are all now fully aware and also feel that the time is now right to truly jump in Setting up a digital out of home network solution is quite a challenging event in terms of network stretch across countries even worldwide The main opportunity is no longer the obstacle in solving the problem it is now more geared around and about what the business company enterprise wants to achieve from their own proposed digital out of home applications Content is King and being able to centrally manage a play list of content and then to distribute that content to an entire estate of out of home kiosk terminals and monitor screens simultaneously and instantaneously at the touch of a button is very powerful Having the ability to react to market trends in an instant has to be worth a small marketing fortune

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The key though is to recognise that it is not just about the connected kiosk terminal or the display monitors screens But that the ultimate goal is more about how to help all customers use content to drive engagement through other collaborative media outlet channels Captive audience networks allow for the showcasing of company brand funded content and also even consumer customer uploaded generated content The main driving principle would be that all users get an equal captive audience ratio in their own chosen market environments The digital out of home market place as a whole is still even now as we speak in its embryonic state of form and its just still waiting to grow Businesses are still even now themselves trying to work out how to sell digital out of home network application services to their own business partners Resellers have to think about this new digital out of home phenomenon and network operation and setup not in the terms of the technologies that would obviously be involved But they will all have to approach this new opportunity from a marketing point of view digital out of home network markets were created to deliver on a company marketing objective and so needs to be approached from a marketing perspective The overall target market must first be taught to understand the full and true vision and all of the associated and connected facilities that must be in place to fully and quickly exploit all of the potential The resellers must first all obtain the right portfolio of digital out of home components The Kiosk Terminals The Screens The Software The Content The Context The Cabling and also the full and proper installation

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Then they must all stimulate create and cultivate new projects and consumer demand that means giving prospected business and consumer customer clients a strategic reason for them to all adopt and adapt to digital out of home networked messaging services This is not TV advertising this is an out of home digital interactive marketing network channel Selling digital out of home messages is all about helping your end user customers to define exactly what they all would like to achieve The clear winners of this new digital out of home medium and concept operation will be the ones that can identify and fully exploit the whole and the full opportunity The companies that offer the best integrated packages that adds real depth about what is truly relevant in todays society The companies that can really add depth and clarity to what is relatively straight forward systems technologies Many media marketing agencies have all now quickly realized the potential of the digital out of home network services. A true digital out of home network concept and operation encompasses many differing principles There are also very few companies out there currently trading that are able to solve all of the problems and then still deliver on them all But we truly believe that our company Pre Pay Caf can and will be one of those companies The most successful examples of delivery would be where an equipment manager works with the business client and a specialist team of integrators To make the whole of the operating system operate and also function correctly In the near future we believe that business to customer order entry digital out of home networked systems

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Will become more and more common place in retail and hospitality driven environments Pre-paid order entry digital out of home networked terminally assisted management systems Will offer a convenient and fast alternative way of making or placing purchases for goods and or services Rather than traditional methods of payment enjoyed by most businesses today In the very near future we predict that the consumer customers of tomorrows payments for most of their goods and or services will be made or placed via these types of pre-paid order entry device and or machine Whilst they are all simply out shopping on their local high streets The customer of tomorrows payments will be made or placed by either indoor or outdoor tamper proof kiosk terminals or digital out of home signage display ordering systems The Pre Pay Caf enterprise organization predict and also foresee that self-serve pre-paid order entry digital out of home business retail product purchasing services As a viable benefit and option that will one day be used by many thousands of different companies from right across the whole of our world We applaud all of the technological pioneers and marketers for moving forward and developing and creating new applications new technologies and new peripheral devices Paving the way for rapid growth and development and also harnessing the power of new customer convenient end user media platforms.

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PRE PAY CAF CO SUMER TARGET MARKET DEFI ITIO

When trying to create a successful new business and product services company in todays current market economy will most certainly require a

very stringent and thorough description and definition of the businesses intended business operating market sector

Thoroughly Defining Who Are Your Customers as Well as Potential Customers

Who will Help to Expand Our Business

What Are Their Unmet eeds and or Aspirations

Where Are They Going ow and How Can We Reach Them All.

Consumers today are demanding much more from major company network operators in terms of the deliverance of their current business and customer services

Many consumers now all also have many more different and various product purchasing options and choices at their full disposal

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In terms of consumer price and consumer customer benefits they now have even more information at their disposal about what products and services are good and also about what products and or services are not so good.

They all insist on having the new and latest good quality company service product items and all of their company delivered services that are tailored

To meet their own individual tastes and also their own specific wants and needs.

The market place for consumer product purchased and service goods is therefore continuing to evolve from a make and sell mentality to a sense and respond mentality

As this evolution in consumer spending habits and buying trends continues to occur

The Importance of Understanding Our Consumer Market and Target Audience From Inside Out Grows Exponentially

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PRE PAY CAFE DEMOGRAPHIC CO SUMER TARGET AUDIE CE EXPLA ATIO :

Our Pre Pay Caf Demographic Target Audience and all of their characteristics are analyzed for our own consumer target marketing purposes

These Characteristic Include

Age Income Geographic Origins Current Location

Ethnicity Marital Status Education Interests

et Worth Home Ownership Psychographic Buying Motives

Product Usage Levels and Life Style Criteria

Our intended business target market and also our intended Consumer target audience resides in the digital out of Home market sector of the market place

And this new market sector will be the place in which we will be launching and delivering our new to business concept Pre Pay Caf

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Our consumer target market are a group of customers with similar out of home shopping product purchasing needs convenience of service and ease of use of

Service for example and all of these wants and needs of all of our customers is the very fact that forms the focus of our companies marketing objectives.

Selecting our consumer target market is part of the process of market segmentation or dividing an overall market into key customer sub sets or segments whose members share Similar demographic and characteristic needs.

We intend to develop our target marketing to enable our business to then develop our product offering and services to our intended business and consumer customer target audiences

Which will then also in turn fit and blend seamlessly with a homogenous part of the total digital out of home network services market place by focusing our consumer target marketing resources on our intended and specific consumer

target customers in this way we believe that we may even be able to carve out our own little market niche that will again then in turn serve our larger rivals partners and or competitors

ENTROPY UK LTD.
PRE PAY CAFE DEMOGRAPHIC CO SUMER TARGET :

DEMOGRAPHIC TARGET AUDIE CE

BUSINESS TO CUSTOMER SERVICE ORGANISATIONS TOURISTS FOREIGN VISITORS CIVIL SERVANTS HOUSEWIVES PEOPLE FROM OUT OF TOWN TRADESPEOPLE STUDENTS YOUNG PEOPLE GOVERNMENT AND LEGAL AGENCIES ADVERTISERS MARKETERS LOCAL RETAILERS LOCAL ORGANIC FOOD PRODUCERS LEISURE AND HOSPITALITY SERVICE ORGANISATIONS STAFF MEMBERS NEW NATIONAL AND INTERNATIONAL CUSTOMERS

And many more!

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There are infinite ways of addressing the wants and all of the needs of our intended consumer target market audience

Delivering a Better Service is one way Delivering the Best Digital Out of Home Infrastructure etwork System is another

Our consumer customer target product offering and end user service can be altered or adapted to suit the differing customer priorities personality types and or age groups

The Pre Pay Caf organization determine to use our end user consumer target customer audience marketing to determine who even our future and next generation consumer customer clients should be

Then in turn redefining the description of what our new end user consumer customer target audience and all of their necessities can also be in the future.

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Identifying our specific consumer target market audience and then delivering for all of them genuine product mark downs services promotions discounts and competitions

That will ultimately maximize and enhance all of their purchasing capabilities we believe that with this approach to our intended consumer target market

They will all now inherit the keys and also the freedom of interacting with a brand new interactive digital out of home Shopping channel that would truly benefit them all

And all of these predicted policy traits will be delivered for All of them with our promotional marketing advertising campaigns And also from within our business companies strategy and management.

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HOW WE MAKE OUR MO EY: We charge fees to all business clients and end user customers alike for the unprecedented and unlimited convenience of use of interacting with or operating throughout the bounds and confines of the Pre-Pay-Caf operating infrastructure network services and enterprise. We do not assess fees or develop fees policies that would ever detract any of our potential customers from wanting to interact with and benefit from the convenience of use of any of our current associated systems and technologies.

Our Company Registration Process:

Retail leaders recognize that advanced systems technologies has now become a crucial element in satisfying consumers and shareholders regular and consistent demands

They understand that a combined selection of well planned and managed technological platforms as well as key partners that have deep technological and retail marketing experience

Our current company client registration setup facility has been designed to be very simple to understand and also very easy to use for all participating companies.

If your company has any products and or services that your company would like or would need some help in placing directly to your target audience located virtually anywhere in the world instantaneously

Then the Pre-Pay-Caf Network Organization would then suggest that you register with us your company product data and any video data in any video data format and then let our network organization take over some of the care and the management of some of your vast company product sales output workloads from off your hands

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THE WAY WE OPERATE:

IT DOES NOT MATTER HOW BIG YOUR COMPANY IS OR EVEN WHERE YOUR COMPANY IS LOCATED

PRE-PAY-CAF WILL CATER FOR ALL OF YOUR DIRECT TO TARGET NEEDS

SAVING YOUR COMPANY EVEN MORE PRECIOUS TIME

SO THEN YOUR COMPANY CAN THEN ALSO KEEP ITSELF FOCUSED ON WHAT REALLY MATTERS

INCREASING SHAREHOLDER VALUE.

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O LI E ETWORK BUSI ESS CLIE T SERVICE CHARGES:

We currently have

THREE SIGN ON OPERATING TERM PRICING STRUCTURES

ONE COMPANY REGISTRATION ENGAGEMENT AGREEMENT POLICY

ONE COMMISIONS TERM PRICING STRUCTURE

ONE INDOOR TERMINAL PRICING STRUCTURE

ONE OUTDOOR TERMINAL PRICING STRUCTURE

ONE WALL MOUNTED DISPLAY PRICING STRUCTURE

ONE BESPOKE ADVERTISING PRICING STRUCTURE

ONE ONLINE SALES PRICING STRUCTURE

ONE FOREIGN EXCHANGE PRICING STRUCTURE

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BUSI ESS CLIE T CUSTOMER SIG O AGREEME T TERMS POLICY:

TERM 1: PRE-PAY-CAF

SIGN ON FOR FULL COVERAGE 1 YEAR

TERM 2: PRE-PAY-CAF

SIGN ON FULL COVERAGE

3 YEARS

TERM 3: PRE-PAY-CAF SIGN ON FULL COVERAGE

5 YEARS

TERM 4: PRE-PAY-CAF BESPOKE REGISTRATION SIGN ON PACKAGE

TERM 5: PRE-PAY-CAF CHARGE COMMISIONS ON ALL SALES GENERATED

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I DIVIDUAL COMPA Y CLIE T REGISTRATIO PACKAGE SUITES:

WE ASK THAT YOUR COMPA Y PROVIDE US WITH THESE FOLLOWI G FORMS OF YOUR COMPA Y DATA I FORMATIO

Company Data Required

COMPANY PRODUCT DATA

ALL CURRENT PRODUCTS LISTED

COMPANY PRODUCT PRICE LIST ALL CURRENT PRICES LISTED

COMPANY DATA

ALL CURRENT COMPANY DATA

COMPANY VIDEO DATA

ALL CURRENT VIDEO ALL FORMATS

COMPANY INFOMERCIALS

ALL CURRENT AD STEAM COMERCIALS

REAL TIME INFORMATION

ALL CURRENT

COMPANY NEWS

ALL CURRENT COMPANY NEWS

COMPANY NEWS FLASH

ALL CURRENT DIRECT NEWS FLASHES

COMPANY LINKS

ALL ASSOCIATED PARTNERS LINKS

ENTROPY UK LTD.
I DIVIDUAL COMPA Y CLIE T SIG O AGREEME T REQUIREME TS:

JUST DIGITAL SIGNAGE SERVICES

JUST OUTDOOR TERMINAL SERVICES

JUST INDOOR TERMINAL SERVICES

INDIVIDUAL COMPANY REGISTRATION PACKAGES

FOR EACH COMPANY PER EACH COMPANY REGISTRATION

FOR EACH INDOOR TERMINAL PER EACH TERMINAL

FOR EACH OUTDOOR TERMINAL PER EACH TERMINAL

FOR EACH OUTDOOR TERMINAL PER LOCATION

FOR EACH DIGITAL SIGNAGE MONITOR PER LOCATION

FOR EACH FRANCHISE OPERATION PER EACH OPERATING FRANCHISE

FOR EACH SCHEME MEMBER REGISTERING AS A GROUP

FOR EACH SMALL MEMBER REGISTERING AS A GROUP

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BUSI ESS CLIE T TERMI ALS A D DIGITAL SIG AGE AGREEME T PRICI G STRUCTURE:

The Entropy UK Pre-Pay-Caf organization charges all business Customer clients a standard network rate fee

For all indoor outdoor table top pillar kiosk terminal digital Signage out of home networked digital advertising services

All fees in this instance would vary from business company clientele depending on the intended

ADVERTISING PACKAGE SOLUTION

ADVERTISING PACKAGE PLACEMENT SOLUTION

BESPOKE BUSINESS CUSTOMER SOLUTION

INDOOR OUTDOOR TERMINAL SOLUTION

DIGITAL SIGNAGE SOLUTION

CUSTOMER TABLE TOP SOLUTION

ENTROPY UK LTD.
BUSI ESS CUSTOMER DISPLAY ADVERTISI G PRICI G SERVICES:

We charge all business customers a standard network rate charge fee for advertising on all digital signage monitors.

A standard network rate charge fee will also be applied for all placed adverts infomercials advertising streams or notices placed via our pre-paid kiosks digital signage displays or customer table top ordering systems.

BESPOKE ADVERTISI G BUSI ESS A D CUSTOMER CLIE T SERVICE CHARGES

We charge all business client customers a standard network rate for all bespoke advertising network services

All fees in this instance would vary from business company client to customer clientele depending on their intended

SIGN ON ADVERTISING SOLUTION

ADVERTISING PACKAGE PLACEMENT SOLUTION

BESPOKE BUSINESS ADVERTISING SOLUTION

BESPOKE CUSTOMER ADVERTISING SOLUTION

ENTROPY UK LTD.
E D USER CUSTOMER CLIE T SERVICE CHARGES:

We charge all of our end user customers a standard network rate charge fee For all Indoor Outdoor Digital Out of Home Networked Advertising Product Purchasing Services

CUSTOMER CHARGE I CLUDE:

Pre-Paid Kiosk Terminals Table Top Ordering Systems Digital Signage Display Network and Pillar Kiosk Network Systems A standard network rate charge fee of 1.75 per person per transaction will be levied for all Indoor Terminal Product Purchasing Services. A standard network rate charge fee of 1.75 per person per transaction will be levied for all Outdoor Terminal Product Purchasing Services. A standard network rate charge fee of 1.75 per person per transaction will be levied for all Customer Table Top Order Purchases placed via our Indoor Terminal Product Purchasing Services.

HOSPITALITY CATERI G A D MA AGEME T CUSTOMER SERVICE CHARGES:

The Entropy UK Pre-Pay-Caf Organization charge all customer clients a standard rate fee for all customer hospitality catering and food item service management services. All customer service charge fees in this instance would be based on a per item per customer basis

OTE:

ALL PRICES ARE SOMETIMES LIKELY TO CHA GE!

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E D USER CUSTOMER CLIE T O LI E WEB SALES PRICI G SCHEME:

The Entropy UK Pre-Pay-Caf Organization charge all online customer clients a standard network rate fee of 1.75 per person per transaction

For all company product service purchases placed via the Pre-Pay-Caf Online Host Website

All service charges in this instance would be would be collected on the completion of all successful online product purchase payment transactions achieved via the Pre-Pay-Caf Portal Network Channel

ENTROPY UK LTD.
E D USER FOREIG EXCHA GE CUSTOMER PRICI G SERVICES

When using the Pre-Pay-Caf Indoor Outdoor Network Terminal Services whilst you are abroad

A standard network rate charge fee will be applied at the terminal host source countries international standard rate of interest

The destination host source terminals rate of interest currently stands at a rate of 2.75% per person per transaction

OTHER CHARGEABLE CUSTOMER SERVICE SOLUTIO S:

BILL PAYMENTS

PHONE TOP UP

SKYPE CUSTOMER INSTORE PHONE USAGE

INTERNATIONAL SEARCH ENGINE OPTIMIZATION SERVICES

ENTROPY UK LTD.
O CE A ORDER HAS BEE MADE OR PLACED VIA OUR I STORE PRE PAID TERMI AL SERVICE

THE CUSTOMER THE HAS THREE MAI OPTIO S:

THE CUSTOMER CA HAVE ALL OF THEIR PURCHASED ITEMS GOODS THAT THEY HAVE JUST ORDERED SHIPPED FROM OVERSEAS

THE CUSTOMER CA GO TO THE STORE A D COLLECT THEIR PURCHASED GOODS ITEMS

THE CUSTOMER CA HAVE ALL OF THEIR PURCHASED GOODS ITEMS DELIVERED TO THEIR HOME

A D MA Y MORE JUST AS EXCITI G EW SERVICES!

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PRE PAY CAF TARGET CUSTOMER SPECIAL OFFERS A D PROMOTIO S: Offer and Promotions: Our Pre Pay Caf Customer Special Offer Solutions will offer all of our in store end users consumer customers special offers and marketing programmes That are designed to offer discounts for all of their product or service item purchases or orders that the customers place within and whenever they frequent any of our retail outlet store locations Promotional Offers: Pre Pay Caf will use a variety of sales promotion tactics to increase our company sales output including

Unique Customer Terminal Interaction Capabilities

Bespoke Advertising Capabilities

Money Off Deals

Short Term Price Reduction

Package Giveaways

Cash Refund Offers

Contests or Sweepstakes

Collect Free Sample Deals

Coupons

Point of Purchase Rewards

Patronage Reward

Price Pack Sales

Premiums

Trade Show Deal Offerings

Rebates

ENTROPY UK LTD.
Our sales promotion campaigns are marketing practices that Pre Pay Caf Organization will use and that are designed to facilitate a product and or service that does not include advertising personal selling and or public relations We will then therefore use our sales promotion campaigns for these reasons To attract new Pre Pay Caf in store consumer customers and product service end users. Who will hopefully then turn into loyal new customers. Who will also keep using our services in order to acquire their purchased goods We will also reward all existing consumer customers with Price reduction bonuses thereby maintaining their loyalty. We will then encourage repeat sales from occasional consumers shopping customers PRE PAY CAF SPECIAL PROMOTIO AL ACTIVITIES: Package Giveaway Advertising Specials: Pre Pay Caf will frequently deliver for all of our customer target audience Free give away items that would have our name or logo printed upon the item Something small like a bottle opener coffee mug key ring or pencils We will use these inexpensive items because we also believe that it will eventually yield direct instant and constant free promotional advertising for our company when used by our intended end user customer recipients Our Pre Pay Caf Promotional Offers may even arrive at your home by way of mail within one of our targeted customer direct advertising mail campaigns

ENTROPY UK LTD.
PRE PAY CAF CASH REFU D OFFERS REBATES:

Pre Pay Caf will also offer for our entire in store consumer Clientele a Cash Rebate on their entire in store purchases.

Cash Fund Rebates are similar to coupons except that the price reduction comes after the product has already been purchased

Meaning that in order for our in store customer consumers to receive their Cash Fund Rebates

The consumer customer must first send or deliver on request proof of purchase of any purchased goods or services with our company in order to obtain their refund

Rebates are usually a good form of sales promotion for a company because a high percentage of the customer consumers do not bother sending in forms for the collection of their refunds.

ENTROPY UK LTD.
PRE PAY CAF CO TESTS A D SWEEPSTAKES:

Pre Pay Caf will use contests and sweepstakes to increase our company Sales income potential of certain company products items.

As a reward for making individual company product or service item purchases all participating consumer customers would win or receive an award of

Cash, free products, or even in some instances vacation holidays or getaway breaks

With contests or sweepstakes participating consumer customers are usually required to demonstrate some kind of simple skill or task for example customers may be asked to suggest a name for a new product

Design a company logo, suggest a name change, solve a puzzle Find a hidden element dial a call back number and so on.

Contest entries are then viewed by a panel of judges the chosen winning consumer customer entry then wins a prize

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Usually that prize would be a redeemable voucher in cash form or cinema tickets vacation stays etc.

The skill level required with Contests and or Sweepstakes is such that the winner is determined by chance.

One example of this scenario could be explained like this

One of our Pre Pay Caf Consumer Customers when frequenting and using our in store hospitality catering and dining management service area

May be given a Pre Pay Caf Promotional Scratch Card that can be immediately used by the consumer

When the Top Surface of the scratch card is then removed or scratched off by the consumer customer

(they then have a choice)

If three symbols of the same kind are revealed after removal of the scratch off strip

Like Three Kings or Three Queens or some other formatted sequence

The Consumer Customers Scratch Off Card will then be awarded with a bonus of a Free Meal or some other selected prize

ENTROPY UK LTD.
PRE PAY CAF COUPO PROMOTIO S:

Pre Pay Caf would also use Coupon Certificates that would be issued for all of our customer clientele

That would offer them all a price saving whenever they make a purchase for a specified product

Coupons are frequently used by many different companies and are usually distributed by way of being mailed to the customer placed

in newspapers or they are sometimes even dispensed at the point of service.

Which would also of course be another route and approach that we ourselves will take when marketing and promoting our brand

Targeting our consumer customers as they all interact with our out of home terminal network and system solutions

In addition we can then collaborate more closely with all of our partners and affiliates who have already designed systems that can then be scanned at their cash till registers

The benefits would then be to promote both new and also mature company goods and or product services through the use of our coupon certificates.

ENTROPY UK LTD.
PRE PAY CAF PATRO AGE REWARD SCHEME:

Patronage rewards are provided by many different companies to promote and also to encourage the purchasing of their product goods items. Airlines are one of the biggest industries that use this type of reward based system and usually adopt and use this strategy by awarding their frequent flying air travel customers Frequent Flyer Air Miles bonus points that the consumer customer can then redeem and use once they have all earned enough frequent flyer air mile points or they may even be rewarded by way of winning or gaining a free air travel ticket Credit Card companies have also adopted and adapted this kind of reward based structure scheme system and format for most of their consumer client customers

PRE PAY CAF POI T OF PURCHASE DISPLAY PROMOTIO S:

Pre Pay Caf will offer promotions that include displays and in store demonstrations that take place at the point of purchase One example of this would be The life sized cardboard cutout demonstration promotion of Lewis Hamilton that usually stands in the new Santander Branch (formerly abbey) Building Society which we believe would still be a wonderful promotional Advertising capability.

The only drawback to this type of promotion is that some stores do not have the time to set up all of the promotions offered so only a handful is ever used

ENTROPY UK LTD.
PRE PAY CAF PREMIUMS PROMOTIO S: Our Pre Pay Caf Premium Promotions is another approach that we would consider when marketing and promoting our company brand A Premium Promotion usually offers for consumer customers a goods or services package that is then offered to the consumer for free or at very low cost To encourage consumer customers to buy a particular product or service Companies often offer Premium Promotions in the form of Reusable Containers Boxes Bags or even Leaflets That bears the company Name and Logo in order to help promote other products PRE PAY CAF PRICE PACK PROMOTIO S: This company promotion solution would first require that our company join forces with some of our partners and affiliates in order for us to deliver and provide the full and appropriate service reward level required for all of our customers. Price Pack Promotions provide consumer customers with a reduced price rate that is marked directly onto the purchased product item package by its manufacturer Most companies offer Price Packs in this form Two For The Price Of One Or they will offer a product to the consumer customer that will include Two Items In One Package For A Lower Price Than If The Two Items Were Purchased Separately. Consumer Customers usually act favorably to Price Packs because they believe that they are all gaining true value for their money.

ENTROPY UK LTD.
PRE PAY CAF SAMPLE PROMOTIO S:

This company promotion solution would first require that our company join forces with some of our partners and affiliates in order for us to deliver and provide the full and appropriate service reward level required for all of our customers.

Many companies offer Free Samples to most of their consumer customer clients designed for the immediate customer consumer testing of the goods item product

The mentality for companies offering free product samples would then be to achieve an immediate customer introduction to the company product item offered.

Companies have many different ways and strategies of introducing potential customers to sample their products.

Commonly used methods of distribution of sample products

Mailing the Product to the customer Passing Out the Product in Stores Door to Door Delivery or even by Roadside Giveaway Campaigns

The only drawback to this method of promotion and when distributing sample products are of course the high costs associated.

ENTROPY UK LTD.
PRE PAY CAF TRADE SHOW PROMOTIO S:

Most industries hold conventions and trade shows each year for the purpose of showcasing all of their latest product goods and services

These Offering Include

Introducing new technologies assessing the latest consumer trends and also to address other important issues relevant to their individual business industries .

Trade shows also provide company firms that sell to a specific audience or particular industry the power and also the opportunity to

Promote ew Products

Make ew Contacts

Renew Existing Business Relationships and Commitments

Maintain and Build Up their Reputations

Distribute their own Promotional Materials

ENTROPY UK LTD.
There are a whole host of ways processes and a variety of promotional objectives that Pre Pay Caf can and will use to promote our business

The most common being information dissemination

Product Demand

Product Differentiation

Product Highlights

Sales Stabilization

Whichever of the previously mentioned and selected promotional objectives chosen that we take and use in the promotion and operation of our company

Our companies primary objective promotional goal would always be to inform and also to convince all of our proposed consumer target customers

To use interact with and willingly associate themselves with us and then still continue wanting to use and interact with our services even more

ENTROPY UK LTD.
Most companies engage themselves in promotional activities virtually every day of every year

The various tools available to marketing managers for such activities Are known as the promotional mix.

Elements of the promotional mix include

Advertising

Personal Selling

Public Relations

Sales Promotions.

Each of these promotional mix elements can be further divided into sub elements depending on the company promotional marketing objectives.

ENTROPY UK LTD.
PRE PAY CAF CUSTOMER LOYALTY CARD SCHEME:

Our Pre Pay Caf Loyalty Card Marketing Scheme Program me is designed to Enhance our customer consumer brand loyalty and satisfaction .

By cultivating an ongoing relationship between all of our business clients and all of their company products and services

With the added inclusion and also in full collaboration and with the full insistence of our end user consumer customers that frequent any of our retail outlet stores

Successful loyalty programmes encourage the end user customer

To Buy Frequently

To Increase The Amount Spent Each Time Used

To re-concentrate all or most of their related purchases on that particular brand

ENTROPY UK LTD.
HOW OUR CARD SCHEME PROGRAMME WORKS:

Loyalty programmes are structured marketing efforts that reward and therefore encourage loyal buying behavior

Which will then in turn probably produce a whole host and array of other value added benefits for all of our consumer customers and also for our firm.

Once that we have become fully established within our intended market and operating sector

The Pre Pay Caf organization intend to then develop use and issue our very own customer consumer loyalty card scheme that would surely be a match for any other

Our consumer customer clientele will then in turn be able to immediately use and benefit from all of the discounts and special offers and promotions that could then be offered by all of our partnered and affiliated companies

ENTROPY UK LTD.
PRE PAY CAF LOYALTY SCHEME: The Loyalty Card Schemes Industry in the UK is one of the most significant in the world There are many large multinational retail chains operating some kind of Reward Card Scheme Major retail outlet chains operate and manage loyalty card schemes that will then be used by all participating customers to receive their advertised loyalty price promotion benefits Many loyalty programmes offer perks for consumer customer participation and membership in a club or program me that then offers customers rewards based on purchases made Our rewards schemes are based on the sterling value of product item purchases made Our rewards schemes are based on the frequency of all sterling value product item purchases made Loyalty schemes allow for the accumulation of points and redeemable discounted rewards Some schemes allow consumers to earn points redeemable for discounts on future purchases Some loyalty schemes reward consumers based on the number of visits made to their retail outlet location stores by rewarding them with bonus discounted points of 5% 10% or 15% off all of their purchases Consumers are even sometimes periodically allocated additional rewards by way of a free items added to their loyalty cards automatically and electronically Some loyalty card schemes have tie ins with other affiliated partner companies such as Frequent Flyer Programs Some schemes also donate a modest percentage of their profit from sales to the designated charities of their choice Almost every local petrol or gas station has its own loyalty card scheme that offers some sort of customer focused promotional program me

ENTROPY UK LTD.
Such as Esso Extra Petro Points Save On More or Coupons that grant the consumer customer 1 to 4 pence off the price of a litre of purchased fuel

Leisure companies offer and allow for guests to earn both points as well as travel air miles on the same stay.

Other travel related reward based scheme features include Sea Miles which are accumulated points that can be redeemed by consumer customers when on cruises

Some other well-known customer loyalty card schemes can be inadvertently recognized and still fully operate at the scanning till checkout counter stations of other nonaffiliated stores

The Pre Pay Caf Organization would therefore also intend to issue our own value added customer loyalty card scheme solution

In order to compete more effectively against our other larger competitors and retail chain partners

As well as gathering migrating and then leveraging our consumer customers information data through other collaborative loyalty scheme programs

The most simplest format and practice of deliverance of our own intended customer loyalty card and scheme

Designed and intended for use by our own in store end user consumer customers would operate something like this.

ENTROPY UK LTD.
HOW OUR PRE PAY CAF LOYALTY CARD SCHEME WORKS:

The first order of business that would be undertaken would be to request that the intended new card scheme customer member must

First provide or produce us with a minimal amount of their demographic personal customer data which will be securely saved within our datacenter storage network

Information such as Name Address Age and so on.

Our loyalty scheme application forms will usually entail agreements made by our parent company organization and all of our operating retail outlet stores

And also all of our consumer target customers concerning the safety after collection of all consumer customer information data and privacy policies

The Pre Pay Caf Organization operates a strict and typical Non-Disclosure Regulation Policy for all registered customer members under all operating and trading circumstances.

Once the customer has then provided sufficient information and all of the required personal identifying details

The consumer customer would then purchase His or Her Card that would be needed to be able to receive all of the allocated discounted points bonuses and special offers

The customers Pre Pay Caf Loyalty Scheme Card will then be issued immediately and directly to the customer

ENTROPY UK LTD.
The Consumer Customer will receive an allocated bonus points pack or a percentage discount package offer on all of their purchases made for a contracted period of time

(usually one year)

For every 1 pound spent by the customer by or via our indoor network terminal setup facilities

Once the customer reaches the maximum points scale limit of 1000 points or the equivalent in monetary terms of 100 pounds

The customer collects and or accumulates 1000 points that will be electronically added to their customer loyalty cards

The customer will then automatically receive a bonus of 2.50 to redeem in the store or to redeem online

Pre Orders would earn all participating customers 20 points per round

(meaning)

For every 1 pound spent by the customer by or via our indoor network terminal setup facilities for Pre Order goods and or services

Once the customer reaches the maximum points scale limit of 2000 points or the equivalent in monetary terms of 100 pounds

ENTROPY UK LTD.
The customer then collects and or accumulates 2000 points that will be electronically added to their customer loyalty cards

The customer will then automatically receive a bonus of 5.00 to redeem in store or to redeem online.

The customer loyalty card can then be immediately used by the consumer customer to gain access to all of the other Pre Pay Caf loyalty card scheme applications

It may even be able to be used for gaining access to other partner affiliated programs or membership reward privilege schemes such as Club Access Frequent Flyer and Air port Lounge etc.

We can then further expand our scheme further benefiting our consumer clientele with the inevitable introduction of joining forces and company campaign offers from our affiliated partners

Then allowing each scheme member to truly benefit from a joint coalition venture that would then allow all of our combined consumer clientele to earn bonus points on all of their product purchases in an ever expanding number of partner affiliated retail outlet locations.

The Pre Pay Caf Loyalty Card Scheme can then be further expanded upon and integrated into other operating sectors such as

ENTROPY UK LTD.
Airlines Electronics Companies Fast Food Outlet Chains Banking Services Coffee Shops Supermarket Chains Fashion Stores Resorts Hotels and many more!

Our consumer customer clients will then have the full ability and capability to use their Pre Pay Caf Loyalty Cards as a form of identification when making in store purchases

Whether via our terminal network system environment or within our hospitality catering and management services

By presenting their customer loyalty cards when making purchases inside of our retail outlet stores

The customer will then typically be entitled to either a discount on their current purchased items or they will be allocated with an allotment of points that could be used when making future in store purchases.

ENTROPY UK LTD.
PRE-PAY-CAF FRA CHISE OPPORTU ITY FAST TRACK TO THE TOP:

FRANCHISE TYPES:

There are many different types and current formats of company business franchising

This is essentially where an organization has created a working and operating franchise business model format and all relevant service package suites

That then combines to complete the whole and entire fully functioning operating system

From Logos and Marketing Methodologies and all of the Training Support that would also be required

FINANCIAL FRANCHISES:

These finance franchise opportunities provide the initial training support but dont have the required

Depth of commitments and long term relationship ties that is common with regular finance franchise operating formats

The business opportunity in finance franchises often works where the

Franchisee or Licensee offers a range of financial products or white collar services for all potential business clients and customers and then earns fees and commissions based upon generated sales through the business and also through all advertising revenue streams

ENTROPY UK LTD.
THE FRA CHISE DEAL:

The franchisor or licensor has already put in place various products and services and have already established a brand name.

And have already been through all of the difficult and various procedures required by the financial services authority

Further enabling the franchisee or licensee operator to further benefit from all of the systems and setup of the license similar to the benefits gained in the common and regular business opportunities

CURRENT FRANCHISE MODEL:

Our currently listed franchise business model offers a vast array of opportunities and benefits for many small to medium sized companies

Training and Support Packages are also provided within these working operating models

Which then gives full operating license to the licensee

To promote distribute or sell the products and or services of any of our registered partner companies involved

ENTROPY UK LTD.
THE FRA CHISE OPPORTU ITY:

LOW COST OF OWNERSHIP

LOW RISK FACTOR INVOLVED

Real flexible business model operating formats that would surely be a great option for many companies

Wishing to create and generate even more business for all existing and possible future participating companies

HOW TO PURCHASE:

Our Pre-Pay-Caf Franchise Business Opportunity can be purchased

Under License for all future potential business clients and private client customers

With of course various different types of rules and regulations attached and installed

These rules and regulations are enforced to ensure that the franchisee operates their businesses within the associated operating framework of our parent organization

ENTROPY UK LTD.
FI ALIZED AGREEME T:

The Finalized Franchise Agreement between both operating parties is an all-important document that would disclose the agreements made

By which the Franchisee and Franchisors Relationship shall operate

This Document therefore is a Document that should be carefully studied by all parties of the potential Franchisee Operator

Before Commencement of Any Terms of Business has Been made.

ON GOING SUPPORT:

As a franchisee you will work with project managers based from the Pre Pay Caf Office Head Quarters

Who will then use the information that your own franchise operation outlet gathers about your own potential client database listings from within your own areas

Then together we would develop and create new representations of how your own clients would like to be represented

Throughout the Infrastructure and network systems of the Whole Pre Pay Caf Enterprise Network.

ENTROPY UK LTD.
SETTI G OUT O YOUR OW :

Once all of your clients have then given the go ahead and a price has been agreed

Then we take care of everything else for you saving you even more of your limited and precious time

Our Organization arrange all of the technical aspects associated with the setup and Installation

Of all Terminals and Peripheral Device Services and even also the Web Design Hosting Facility of your site on your behalf.

FRANCHISEES MAIN ROLE:

The Pre Pay Caf Franchise Opportunity represents a fast method of expansion for all parties involved that would then enable

Businesses to grow much more quickly through natural expansion by turning Profit Investment into New Additional Sites

By attracting more investors to open up more additional sites the balance of the investment is coupled

By the personal focus and resources delivered by the investors and potential Franchisees

Potential Franchisees will then be able to operate with a much greater drive and inspiration motivation than perhaps an employee operating within the same environment and work Based role.

ENTROPY UK LTD.
WE GUARA TEE YOU THESE SERVICES:

GUARANTEED SERVICES:

A PROTECTED TERRITORY

A REGULAR SUPPLY OF NEW BUSINESS ENQUIRES

A CONSTANT DEMAND FOR YOUR SERVICES

AN UNCAPPED INCOME POTENTIAL

A RAPID RETURN ON INVESTMENT

POSITVE INCOME TURNOVER FROM THE VERY START

ON GOING SUPPORT AND TRAINING

BUSINESS AND MENTORING SUPPORT

AN ANNUAL RESIDUAL INCOME STREAM

THE WORK LIFE BALANCE THAT YOU HAVE ALWAYS DREAMED THAT YOU REQUIRED.

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FRA CHISEE BE EFITS:

The Pre Pay Caf Franchisee will receive the majority of all the profits accumulated From throughout of their own allocated Local Franchise Operating Sites

The Pre Pay Caf Franchisor Organization will also receive income from the operation in addition to all and any registered sign on and management fees

Enabling both parties to really benefit and to share the rewards.

OUR OPERATING FORMAT:

A Pre Pay Caf Operating Franchise Model Format will deliver for your organization Everything that a good franchise operation should bring to the table

Huge Potential Coupled with a well-structured organized and fully supported operating business model format

When you soon discover that there is no business out there from anywhere in the world that you as a New Registered Pre Pay Caf Franchise Operator Could not help in some way shape or form

Only then will you begin to understand just how enormous an opportunity the Pre Pay Caf Franchise Operating Model Format really Is .

ENTROPY UK LTD.
GREAT FRA CHISE OPPORTU ITY FOR EVERYDAY PEOPLE:

Our Pre Pay Caf Business Franchise Opportunity will appeal to you if you feel that you are a good communicator

And also if you have a real burning passion and desire To run a unique operating business model format all of your own

MAINTAINING VISIBILITY:

Pre Pay Caf Specializes in helping business to make the best use of the digital out of home online internet network channel

By working with all of them to help design and build and also to help maintain a high visibility presence

rom throughout of the Pre Pay Caf Infrastructure Network Systems and Operating Network.

INITIAL FRANCHISE COST:

The Initial Fees for a Pre Pay Caf licensed Franchise Business Opportunity may be higher than some other franchise operations

But our Franchise Operations Overall Performance Levels should also equally be always growing as a result

Of Our Own Ongoing Organizational Infrastructural and Marketing Improvements that we make.

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OUR FRA CHISE GE ERATES THE BEST RESULTS:

GENERATING RESULTS:

We try to make it very simple and easy for all of our Registered Business Franchise Partners to Get Online

Taking care of absolutely everything enabling your Franchise Operation to then focus on

What they all do best everyday Run Their Own Businesses

OUR OWN PREDICTION:

We believe that the Pre Pay Caf Operating Business Franchise Model and Format will one day become

One of the very best and Fastest Growing New to Business Operating Financial Franchise Business Opportunities

Designed for the Everyday Common Men and Women that is currently available out there

Anywhere In the Current Market Place as we see it Today.

ENTROPY UK LTD.
PRE-PAY-CAF PRICI G SCHEME POLICIES:

Our current fees and pricing scheme policies are all preset by the

Entropy UK Pre-Pay-Caf Organization coming from within our operating and trading regulation formats terms and conditions

Our pricing scheme costs have also been determined by our current systems infrastructure network and operating setup costs.

The fees that we charge our customers will then therefore remain at all current levels Until superseded by any other organizations changing charging schemes

Or by or for any other subject to changes of condition made from within the confines of the Entropy UK Pre-Pay-Caf Network Organization

ENTROPY UK LTD.
OUR BE EFITS A D CO VE IE CE FOR BUSI ESS CLIE TS:

Business Customer Client Benefits.

It is imperative that all existing major branded companies retailers vendors and manufacturers alike adopt;

New strategies and operating system environments that would then transform their existing outdated business supply chain operating model formats and infrastructures

Optimizing and tweaking performance in all areas of operation by characterizing all of the necessary key qualities needed to obtain

Flexibility Intelligence Awareness and also Recognizance

PRACTICALITY:

Practicality and Convenience is Our Middle Name and we believe that our new portal network systems and digital out of home shopping product purchasing services

Will deliver the best combination of Pre Paid Provider Customer Terminal Sourced Company Data Services

That delivers your messages direct to our target customer audience that has never been achieved anywhere in the world in this way

ENTROPY UK LTD.
SCALABLE DY AMIC TECH OLOGIES:

Our unrivalled dynamic scalable infrastructure and systems technologies

That can be easily and effortlessly and remotely managed From any company HQ located virtually anywhere in the world.

DELIVERI G YOUR MESSAGES:

Our Wall Mounted Digital Signage Display Solutions

Delivering your messages and posted information seamlessly nationwide 24 hours

OUR KIOSK TERMI ALS:

Our Indoor Outdoor Kiosk Terminal Service Environment

Delivering power and convenience on demand for all allowing for the widespread introduction of a broad range of new exciting Features and applications.

That will then further enable a future roadmap to continuous community and user participation

With the added benefits of enhancing technological upgradeable peripheral devices.

ENTROPY UK LTD.
OUR O LI E HOST ETWORK PORTAL SERVICE:

Our Online Web Host Portal Network Service offering all of our customers dynamic super-fast portal access

For all and any company listed products and or services produced by or from any company located from any where in the world

OUR BE EFITS A D CO VE IE CE FOR CUSTOMER CLIE TS:

Our Regular Customer Client Benefits are based on

Trust all of our Pre-Pay-Caf Customers can be well assured to know that all collected personal data

Will be solely used for the purpose of providing customer convenience and satisfaction

Creating and delivering the very best in company product purchasing items and direct company branding awareness.

OUR I HOUSE CATERI G A D MA AGEME T SERVICE:

Our outstanding in-house hospitality and catering management services

Rising to the challenge of delivering our own brand of new bespoke first class dining and management services to the general public that is also currently unrivalled Anywhere in the United Kingdom.

ENTROPY UK LTD.
FLEXIBILITY:

We can and will adapt our business structure to suit meet and coexist with the differing priorities of all of our customers needs

Providing user friendly systems and services for the comfort convenience and ease of use of our entire customer based clientele GE UI E GATEWAY:

We will provide all of our customer based clientele with a genuine gateway for products and or services

That will then provide immediate unlimited access and convenience from anywhere in the world

For all and any company based product items or services via our brand new concept terminal and display signage Infrastructure network and systems.

CO

ECTIVITY:

Stay connected and in control of all of your Digital Out of Home shopping experiences and purchases from virtually anywhere . Whether In store via Pre Paid Terminals Whether Out door via Pre Paid Terminals

Whether In store Indoors via Information Kiosk or Customer Table Top Terminals Whether In store Indoors via Digital Signage or Pillar Kiosk Technology

ENTROPY UK LTD.
SMARTER SEARCH A D SAVE:

Current website service operators offer customers a vast and rich trove of company information that they can all interact Within a moments notice.

But we believe that all of that company information currently being displayed in our network marketplace today

Has little or no value of equity if customers cannot quickly find and save the information

That they all rapidly want and currently need

FASTER A D MORE PRODUCTIVE:

Faster delivery of services broader and better connectivity unrivalled network access

Enjoy the added extra benefits of the extra time and knowledge you would have now gained

By simply interacting within the boundaries of our dynamic systems management environment

ENTROPY UK LTD.
OTHER BE EFITS:

MEMBER GENUINE REGISTRATION SIGNATURE VERIFICATION

COMPANY LOGO ASSISTED TOUCH SCREEN INTERFACE

FREE CUSTOMIZABLE WEBSITE AND SETUP

ADD CONTENT

UPLOAD PHOTOS

PEER TO PEER MESSAGES

SELECT AND SAVE COMPANY INTERESTS

SAVE SITE HISTORY

ADD TOOLS AND GADGETS TO LIGHTEN UP YOUR PAGE

ENTROPY UK LTD.
CO SUMER CUSTOMER LOCATIO TARGET MARKET AREA:

BACKGROU D TO OUR MARKET LOCATIO AREA

The Pre Pay Cafs location and target market area will be located in a traditional high street located urban town and market setting with excellent regional transportation hub links

Lending itself the potential to evolve into a first rate sub regional urban high street located outlet center with high quality amenities in an idealized urban setting.

OUR TARGET MARKET LOCATIO OVERVIEW:

Our Pre Pay Caf Target Market Locations will constitute sub regional high street retail outlet shopping locations with mass transport facilities

Giving all Pre Pay Cafe end user customers access to a larger metropolitan trade area and consumer capture potential

Characterized by its ethnically and economically diverse population which is both part of its charm as well as part of the challenge from our retail positioning perspective

ENTROPY UK LTD.
Our Pre Pay Caf high street retail outlet locations will already possess the key physical and economical characteristics needed in a traditional urban high street location setting designed for reconciling public product purchasing issues

At its core Pre Pay Caf will really be three or more digital out of home product shopping purchasing channels that will all reside within a single distinct retail outlet shopping location offering

THE FEATURES WOULD I CLUDE:

Public Shopping Purchase Facility

Public Dynamic Advertising Facility

Public Unique Hospitality and Catering Management Service

that are all then combined and then smoothly and seamlessly delivered from within one single retail outlet store location that will then form an extended consumer customer high street retail outlet space with regional national and international shopping potentiality that would all still be located close and

accessible to our intended target audience with equally convenient access to the previously mentioned public transport facilities including

BUS I TERCHA GE

LO DO U DERGROU D

A D ALL REGIO AL RAILWAYS

ENTROPY UK LTD.
Out of home high street shopping is being reborn in the UK after being heavily criticized in the 1980s

The new high street retail outlet projects of the future we believe will be located in the regenerated towns and city centers right across the country

And they will all also be fully interactive with all of their customers and even also fully interoperable with one another

These new high street retail store front operating locations in the future will all be uniquely and strategically placed or located within the borders of their own individual urban landscapes

Each one will be designed specific to its own urban location that then will be accompanied with a varied locally relevant top quality surrounding area environment and architecture setting . With also a unique and diverse mix of local residents and tenants including

Major multiple chains of stores and many smaller local independent stores . High street shopping markets and centers are a historic feature and part of every town and city in any part of the world

It is an iconic symbol of any towns commercial viability.

Whilst the high street shopping market is both long tenured as well as long distance

ENTROPY UK LTD.
We believe that the current high street shopping market sector is barely surviving in its current unstructured and un digitized nature and it is also even currently performing a lot worse than many of our European Neighbors

We believe that these current market trends are also damaging and dampening the potential for the market place to evolve into a more focused and high value amenity.

With the current lack of customer digital out of home shopping services in place that would be tailored specifically for our intended consumer customer target audience

We believe that this oversight and weakness is only further restricting the growth and capabilities of a more economically driven diverse and regionally located digital out of home consumer shopping purchasing service outlet attraction and locations

Operating service operations that would be just like our own Pre Pay Caf that could be located in any town city, high street city center or shopping mall

Which will then in turn prevent a higher quality array of digital out of home product purchasing shopping service applications and transactions

That could then be offered to many consumer customer target audiences from different and specific retailers from many and different producing companies and high street retail operating chains from many different parts of the world.

ENTROPY UK LTD.
OUR BUSI ESS CUSTOMER TARGET MARKET:

The approach that we must take with respect to our business target client customers when marketing and trying to sell to all of them our idea, our vision, and our dream of our unique but technologically challenging new to business concept Pre Pay Caf

Will be to build upon the already existing unique array and diversity of business to customer product placement services that is currently present within our

Local shopping high streets Local shopping Centers Local shopping market places.

Whilst together thoughtfully but carefully aligning upgrading and expanding all of the current and existing but outdated customer consumer operating product purchasing distribution services and management channels

Further diversifying the whole business markets overall range and mix of capabilities for all participating business partners and trading merchants

which would then also include all of their products and services and also all of their promotional retail service catalogue categories

We would hope to try to seek and to achieve all of these goals in an effort to strengthen reform and ultimately to radically improve

ENTROPY UK LTD.
All and every participating partner companys entire business company product goods and or services sales outputs and also their regional market shares also their positioning in the overall nationwide business operating market sector.

Our Pre Pay Caf high street retail outlet location offerings would intend to retain all of the historic charm and appeal of our existing high street locations and markets

But the Pre Pay Caf Organization would also seek to provide the town with some very much needed clarity and significantly much more and

Greater improved coordination between the high street business shopping markets themselves

And all of the current operating and existing participating high street retailers and merchant market traders both physically and operationally

Our Pre Pay Caf strategy would then also be to seek to explore the further opportunities and the feasibility of maximizing our own customer consumer client market share

Then also to fully exploit and capitalize on our own companies potential business marketing campaigns

That will be designed for maximizing all of our companies net profits that we predict will be gained

From the new digital out of home retail outlet shopping environments of which we also believe will become the new global trading and sales market spaces of the future

ENTROPY UK LTD.
The Pre Pay Caf Organization would then seek to establish and deliver a much more attractive and fully customer consumer focused and coherent mix of mass market usage of the predicted new public sector digital out of home product purchasing shopping channel environments

All of these things and a whole lot more we believe that we can deliver for our business customer clients and also our consumer customer clients

we also believe that all of these things can still be easily achieved whilst still maximizing the potential and all of the potential value that would have then been added to the market

Without restricting the ability of ourselves or any of our current partners or rivals who then themselves will become fully integrated within a

broader retail outlet ensemble and distribution network service operation

That would consequently still allow all parties involved as a whole group to fully live up to their own individual and full market value share and potential

The Pre Pay Caf organization setup operation and network capabilities will help and inspire all business partners company retailers and market traders

ENTROPY UK LTD.
To strengthen their visual pitch

Attract higher quality output sales figures

Attract higher quality business retailers to the Town even if they were located from out of town.

Enhance the delivery of business to customer company product service delivery operations and management services for the digital out of home networked markets

That can all then be effectively coordinated and linked into each other and then can also be linked into other larger or smaller commercial retail enterprise service operations

That would then be unrivalled by any of our current business partners or even by any of our currently performing pre pay provider service organizations in our current economic times located anywhere in the United Kingdom and maybe even anywhere else in our current world

ENTROPY UK LTD.
OUR I TE DED BUSI ESS TARGET MARKET SECTORS:

Our intended business client customer target markets will include these industries:

LARGE FORMAT ATIO AL MULTI CHAI A CHORS THAT SUPPORT:

Department Stores Shopping Malls Major Grocery Departments

MID SIZED LOCAL ATIO AL MI I A CHORS THAT SUPPORT:

Fashion Apparel Sportswear Book Stores Home Furnishing Lifestyle Destination Travel Restaurants

HIGH STREET RETAIL OUTLET STORES THAT SUPPORT

Local Independent Traders Merchants Small Cafs Casual Food Ethic Markets Off Price Goods Take Away Independent Chemists

EIGHBOURHOOD SERVI G RETAIL THAT SUPPORT:

Small Groceries General Merchandise Local Services Conveniences Branch Bank Casual Food

EIGHBOURHOOD CO VE IE CE SECTOR THAT SUPPORT:

Chemists Banking Small Markets Take A ways Confectionary

ENTROPY UK LTD.
MARKET BOUTIQUE SECTOR THAT SUPPORT:

Fresh Organic Produce Unique Gifts Jewelry and Accessories

CIVIC EIGHBOURHOOD SECTOR THAT SUPPORT:

Government Services Policing Local Civil Service Agencies Estate Agents

TRA SIT ORIE TED RETAIL A D TRAVEL THAT SUPPORT:

Conveniences Services Teas and Coffees News and Sundries

LIVE WORKS SECTOR THAT SUPPORT:

Professional Building Services Light Industries Trade Fairs Show Rooms

ARTISTS ROW SECTOR THAT SUPPORT:

Galleries Fine Gifts Unique Retail

ENTROPY UK LTD.
I TE DED A D COMPLETED DEVELOPME TS OF OUR TARGET MARKET LOCATIO AREAS:

The intended and completed developments and delivery of all of our future proposed high street retail service outlet locations Will offer all participating local national and international major market anchor chains and all independent market traders The opportunity to fully interlink and upgrade all of their retail product and sales delivery output capabilities Then significantly maximize all of the value and potential of all of their business company inventory investments Improve and ultimately enhance the overall productivity throughout the whole of their business service operations Strengthen all business market ties as a whole and further protect the towns overall regional and commercial viability Protect the towns overall commercial market share from larger more competitive suburban or international product producing companies That are all currently dominating the markets with their huge and expensive promotional marketing campaigns from within and throughout the borders of all free and open trading areas Eliminate the current lacking and absence of standards that just does not satisfy or meet the requirement of any towns master plan initiatives We believe that all of these planned processes could all occur and could all still be easily achieved and developed within the current and existing operating footprint configurations of all and any existing high street retail outlet locations Existing merchant traders can then be integrated into a more optical business trading format and configuration of operating practices that are currently unavailable or just do not yet exist anywhere within our current economic society

ENTROPY UK LTD.
THE ULTIMATE A D OVERALL BE EFITS: The ultimate benefit also and the final ending results of all of these proposed improvements and technologically challenging enhancements Would be a highly valued but dynamic and unique mix use and execution of all overall business service operations of any towns core trading viability That would also deliver and provide the local residents with real rewarding and long term job prospects and competitively priced company branded goods and or services That will eventually lead to a whole host and unique range of other new company branded promotions and marketing activities That will be designed specifically for sustaining and maintaining all consumer customers interests The full and final manifestation of all of our proposed market enhancements and improvements Would be a dynamic evolution of every town and cities existing core operating fabric traditions Leading to a vitally needed economic rebirth and vitality that will then again be created and restored by all of our combined operating elements That would all also be created to seamlessly integrate and support one another Provide a broader range of life style options and choices that should in itself be enough to justify all of the initial investments that would be required and necessary in order to make all of this truly happen The ultimate challenge that we all now face would then therefore simply be to define and explain exactly where it is that we are all heading and then to have a fully sound and completed plan and strategy of operation that is truly going to take us there.

ENTROPY UK LTD.
PRE PAY CAF STRATEGIC OVERALL MASTER PLA :

Our Pre Pay Caf strategy with regards to our retail outlet trading and operating stores will then be addressed in two different ways

The first part of our strategy would be to clarify and rationalize the overall high street market presentation and merchant trader composition

The second part of our strategy would be to guide the design and the service functions development and installation of our intended high street retail outlet location premises

Keeping all of the processes of our plan in keeping with our current plan of action including operations practices and core foundation principles

Also keeping in complete consistency to all of our overall business marketing plan and objectives.

Then to ultimately produce deliver and achieve all these business operating and promotional objectives

Within a reasonable but realistically achievable current market Cost and pricing parameter.

ENTROPY UK LTD.
PRICING OUR MARKET BY DELIVERY OF BETTER SERVICES

We will not initially enjoy pricing power in our marketing of our new business Concept PRE PAY CAF

Discount chains stores will be primarily interested in price.

In order to achieve lower costs than my larger competitors I plan to do the following

Offer our customers a new dynamic cross channel integration network portal Service that will then provide them all with discounted product sales items

New strategies for effective out of home network product purchasing services delivering direct online networked company messages branding and awareness

Direct to our target audience with the rapid product up sell of company goods and or product services that will then

Optimize Customer Acquisition

Engage the Mobile Customer

ENTROPY UK LTD.
WE WILL OFFER ALL OF OUR CUSTOMERS BETTER! Connectivity Use of Services Decision Purchasing Opportunities Services for Foreign Out of Town Visitors Customer Retention Satisfaction Advertising Placement Opportunities Customer Interaction Features Visual Channel for Communication Organizations Up-sell of Company Products or Services Method/Structure/Implementation Tailoring of Services to Certain Areas or Territories Expansion Capabilities Chance of Improving Spending Activities Interactive Cross Channel Promotional Shopping Experience System of Business Collaboration Opportunities for Interacting with rivals Trading Opportunities Globally Service for The Socially Impaired Approach To The Way We Shop We will then deliver for our customers the conversion and adoption of a brand new product purchasing channel whilst enhancing customer retention satisfaction leveraging loyalty then also mining customer data through other collaborative loyalty programs.

ENTROPY UK LTD.
VALUE ADDED RESELLERS:

Value added resellers are a person or company that adds its own value to a Product or service and then resells it as an enhanced package.

Major companies realize that a meaningful relationship with their customers is imperative.

One way of achieving and maintaining this balance and presence is by way of using value added resellers.

The major brands have already built special relationships through its dealer and reseller channels.

The dealer or reseller channels provide the major operators with local presence and also add an array of vital services to their product offerings that are designed to help increase customer traffic and also leverage the dealers or resellers.

My ultimate goal is to build a line so unique and promote it so effectively that consumers will be willing to pay a premium.

My long-term objective is to build a market service that is not entirely based on price.

My unique selling features will include:

Dynamic Systems Technology and Unique Product Data Access Services and Cross Channel Payment Facilities that will no doubt uncover new trends and Gain more insights .

ENTROPY UK LTD.
In our world of today consumers expect more from their financial Institutions as consumer expectations regarding Service Convenience and Personalization continue to evolve.

Branch transformation will play an ever increasing role.

Financial branch personnel are now themselves transitioning to higher revenue stream generating transactions providing an imperative need to create efficient system strategies that will then compensate for this shift in consumers demands.

The world is getting smaller and smarter and businesses will all soon have to adapt more quickly than ever to keep on all of their promises made

With a flexible IT infrastructure we believe that our companies will improve service reduce costs and migrate risk by integrating all of our physical and digital assets removing barriers between Business and IT.

Business change happens quickly so thats why we believe that the first company to reach their customers with dynamic emerging technological advancements in service will gain a competitive advantage by

Integrating their existing business assets with new intelligent and interconnected Technologies of tomorrows smarter planet that will then lead them all to new opportunities for efficiency and profitability

ENTROPY UK LTD.
FULL PROPOSED TECH OLOGIES THAT WOULD BE I VOLVED I have a long-term plan to be in business for myself and to utilize the specialized business knowledge i have gained the business relationships i have developed include vendors integrated storage network providers digital signage out of home network contractors financial pre-paid provider service providers discount chain buyers retail management integration companies touch screen software developers and manufacturing resources companies.

They are: IBM Consolidated Datacenter Infrastructure Storage Network System All Optional Middleware Advantage Database Server Lynx Secure Hyper Visor Cross Platform Kernel Separator Microsoft Windows Embedded Point of Service Platform Operating System Morrello Media Surface Web Content Management Suite Windows Server Platform Suite Kalignite XFS extension of financial services Solution Platform Suite Ingenico Secure Kiosk Transaction Payment Solution Platform Suite Media Surface Touch4 Touch Screen Platform Solution Suite Connect Vision Digital Signage Management Platform Solution Suite RMS Hospitality and Retail Management Solution Platform Suite Future Smooth Bespoke EPOS Ordering Service Platform Solution Suite Greystones Human Resources Platform Solution Suite Host Gator Web Host Registration Platform Solution Suite Sage Accounts Production Business Accounting Software Platform Solution Suite.

ENTROPY UK LTD.
These combined systems technologies will help our company in these differing ways

ADVA CED EXECUTIVE OPERATI G SYSTEM AIX VERSIO 6.1

Our consolidated storage network consists of the AIX Version6.1 Operating System which is IBMs strategic operating syste for the Unix Market it is a multi-tasking operating system that is widely used as a master control programe in workstations and servers.

It is an open standards based operating system that allows companies to meet their expanding business obligations by providing outstanding performance and flexibility providing fully integrated support for the entire IBM Unix product line including System p Servers Blade Centre js21 and js22 Blade Servers

and intellistation power workstations this operating systems excellent history of binary compatibility provides the confidence you would need that your mission critical applications will still continue to run

ENTROPY UK LTD.
THE GOAL OF AIX 6.1

The goal of the AIX 6.1 operating systems binary compatibility is to allow applications created on earlier versions of the AIX operating system i.e.

AIX version 5.1 v 5.2 and v 5.3 to run unchanged without recompilation on later releases it supports Power 4 Power 5 Power 6 and PPC 970 processor systems that implement the Power Architecture and the Platform Reference of the AIX operating system.

This operating system will be the next step forward in the evolution of all AIX Operating Systems and all of their products

The main qualities of this operating system are Virtualization Security and Performance.

ENTROPY UK LTD.
The Accessibility Features include Keyboard Only Operation Keys that are Discernable by Touch Industry Standard Devices for Ports and Connectors . Accessible Systems Management Through graphical user interface from a web browser on a remote Windows or Linux system using assistive technology automatic transmission and terminal emulation software. Accessible Line Interface Through direct or networked remote Windows or Linux system using automatic transmission and terminal emulation software. The system makes all of its functions available for use through the command line interface any remote system configured with assistive technology can then be directly attached using emulation software to make the command line input output accessible. AIX v 6.1 introduces Director Console Which provides the capacity to open system management interfaces from a web browser on a remote automatic transmission enabled remote system such as Windows or Linux the distributed command executive manager Provides the ability To run commands on multiple machines simultaneously. IBM management system for AIX v 6.1 is an integrated management programe created specifically for AIV 6.1 Power Systems Platforms that provides Monitoring It monitors and availability of the power systems and servers providing rich graphical views of the operating systems Logical Partitions Central Electronics Hardware Management and all other resources into a single management system interface console

ENTROPY UK LTD.
Discovery

AIX can discover the configuration and relationship between power system components including how they are all configured and changing;

It provides the ability to

Monitor Configuration Compliance Monitor Operating System Configuration Monitor Physical Relationships Between Operating System and Network Switches

Monitor Logical Relationships Between Application Components.

Management for Aix

Is designed to provide robust monitoring and quick ROI by incorporating best practice solutions created by AIX and Power VM Virtual I/O server developers.

AIX v 6.1 operating system in combination with IBM virtualization technologies storage devices and server options provides new levels of flexibility and performance to allow consolidation of workloads on fewer servers.

This operating system delivers high levels of security integration flexibility and reliability essential for meeting the demands of todays information technology environments.

ENTROPY UK LTD.
ETWORK SYSTEM STORAGE DEVICES:

IBM DS8000 TURBO SERIES SYSTEM STORAGE

Virtualized resilient high performance storage for mission critical workloads this storage system is designed to support the most changing business environments DS8000 provides exceptional performance levels and should be considered for applications that require fast access to data.

For those concerned with maintaining business uptime DS8000 provides resiliency features that support continuous availability with high capacity scalability broad server support and virtualization features.

DS8000 Turbo Series is well suited for simplifying the storage environment by data from multiple storage systems onto a single system through virtualization.

Organizations can then allocate systems resources more effectively offering better control quality of service.

ENTROPY UK LTD.
DS8000 Turbo Series Highlights:

Support continuous operations for mission critical workloads with cost effective disk systems improve responsiveness with world class performance. Manage growth and complexity through consolidation by scalability up to 512TB. Support for a variety of server platforms advanced management capabilities. Greater efficiencies for server environments through Hyper PAV Extended Distance Ficon and Cooperative Caching. Improve the cost structure of operations through tiered storage which supports both high performance and high capacity disk drive technology. Manage the TCO with enterprise choice warranties of 1 2 3 4 years. Hardware advanced functions DS8000 Turbo Series can range from1.1TB to 320TB. it is designed to allow the internal disk capacity to be increased without system disruption by adding integrated HDD Packages supporting both Fibre Channel Dives as well as Disk Drives. DS8000 Turbo model utilizes Power5+ Processors to enable even greater performance with up to 15% improvement in I/O (input-output) operations per second for transaction processing workloads.

A single DS8000 Turbo Series can satisfy both First and Second Tier Storage requirements.

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IBM SYSTEM STORAGE DEVICE DR550 DATA RETE TIO :

IBM Chronological and Event Based Data Retention Storage.

With ever increasing regulations surrounding long term data storage and accessibility IT departments are now looking for advanced archiving technologies to manage data throughout its lifecycle.

Guaranteeing Data Retention Authenticity Security And End of Life Destruction.

Many companies use non usable non rewritable technologies to help protect against accidental or intentional alteration and or deletion of information prior

To its Corporate or Regulatory Policy Driven Expiration Date.

Usually the information is stored in inexpensive archives and repositories with the trend leaning towards storage on SATA Disk or Tape.

As organizations address their information retention needs to comply with corporate governance and federal and or legal regulations.

They must all still keep necessary documents and records available when needed overall the management and control of business information can be a significant challenge when taking into account other features such as Costs Integration Performance Security Privacy and Policy Based Retention Periods.

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IBM SYSTEM DR550 HIGHLIGHTS;

Repository for all kinds of content structured or unstructured Policy Based and Event Based Data Management Protects Information against Accidental or Intentional Deletions or Modifications.

Maintains Data as Non Erasable Non Rewritable until Deletion is Permitted by Retention Policy.

Scales up to 168 TB with Disk and Peta Bytes with Attached Tape.

Offers low TCO by using Multi Storage Tiered Disk Tape or Optical Tape within an Archive.

Deletion Hold Feature to Retain Content for Legal or Audit purposes. Supports major archiving applications award winning and industry proven. IBM DR5550 provides Data Encryption Options 128 bit AES or 56 bit DES technology to help businesses protect their data when transmitted over a network or served to disk or tape.

Data is always Encrypted Prior to Transmission and Remains Encrypted in the DR550 Including Backup Copies.

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IBM TS3200 TAPE SYTEM STORAGE BACKUP:

Tape library express is designed for business systems Backup Save and Restore And the Archival of Data Storage needed for small to medium sized enterprises.

TS3200 is an external for you standalone or rack mounted unit that incorporates Up to Two Ultrium4 Ultrium3 Tape Drives and up to 48 Tape Cartridge Slots. Modular Scalable Tape Library designed to grow as your needs grow.

Available in desk side or desktop or rack mount configurations. Designed for optimal Data storage efficiency with high cartridge density standard or (WORM) LTO Data Cartridges.

Hot Swap Tape Drives and Power Supplies Redundant Power and Host Path Connectivity Failover Options Remote Web Based Management and SNI-S Interface Capable.

Designed to offer outstanding capacity reliability and performance reliability for mid-range storage networks.

Library management through standard used interface to offer flexibility and greater administrative control of storage operations.

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IBM SYSTEM STORAGE TS7700 VIRTUALISATIO E GI E

Designed to optimize tape processing through the implementation of a fully Integrated tiered storage hierarchy for disk and tape. Designed to enhance performance and provide the capacity needed for todays tape possessing requirements The TS7700 virtualization engine has also been designed to reduce the bottlenecks that may be present in any given tape environment reducing bottlenecks helps to enhance and produce batch processing time.

The most common feature or highlights of this storage system are;

Tiered Hierarchy of Disk and Tape Storage Web Based Management Tools Advanced Policy Management Maximum of 768 Virtual Drives and 1000000 Virtual Volumes.

Supports TS1120 Tape Drive Based Encryption IBM T3000 System Console and18TB Native Tape Volume Cache Attach up to 48 TS1100 or 3592 Tape Drives And up to 12 4GB Ficon Channels.

IBM TS7700 virtualization engine is a family of mainframe Virtual tape solutions that are designed to optimize tape processing with one single solution.

The implementation of a fully integrated tiered hierarchy of disk and tape leverages the benefits of both.

Main features can help reduce costs such as power maintenance operations and support staff.

Helps to automate and simplify IT operations using advanced Policy management supports business continuity through grid Connectivity and automated replication

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IBM SYSTEM STORAGE TS3310 EXPRESS TAPE LIBRARY:

Designed to support up to two IBM LTO Ultrium4 Ultrium3 Full Height Tape Drives or up to 4 Ultrium4 Ultrium3 Half Height Tape Drives to help increase capacity and performance. Designed to support cost effective Backup Save Restore and Archival Storage in Sequential or Random Access Mode with a standard barcode reader. IBM Ultrium4 Technology is designed to support Encryption of Data with 3 GB of SAS and continue to support Write Once Read Many (worm) operations. Designed to offer capacity performance and reliability for Mid-Range and Network ape Storage environments in a 4U form factor with 48 cartridge slots and a mail slot. Remote Library Management through a standard web interface supports flexibility and greater administrative control of storage operations. The TS3310 System Storage Tape Library Express Model is an excellent solution choice for large capacity or high performance tape backup with or without random access. The TS3310 is also an excellent choice for automation of IBM Power Systems IBM System X and other Open Systems. Essentially designed for cost effective Backup Save Restore Retrieve and Archive Storage in Sequential or Random Access Mode. Remote Library Management through Standardized User Interface that offers

Flexibility and Greater Administrative Control of Storage Operations.

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IBM SYSTEM P5 590 SEVER OPTIO SOLUTIO :

This IBM Server Option Solution is built to provide the processing power for a wide range of mission critical applications with demanding processing requirements From database services to enterprise resource planning and transaction processing. Advanced System P Virtualization Technology such as Advanced Power Virtualization Standard 1 Capacity on Demand (cod) options. The IBM System P5 590 Server Solution can scale rapidly and seamlessly to Address changing needs making this an excellent server platform for server consolidation. As standard these servers come with mainframe inspired reliability availability and serviceability IBM Virtualization Engine Systems Technology with breakthrough innovations such as Micro Partitioning Technology which then allows you to define as many as Ten Logical Partitions (LPAR) per processor. Both systems can be configured with up to 256 Virtual Servers with a choice of AIX 5L LINUX or i5/OS operating systems is a single server designed to enable cost saving consolidation opportunities

IBM SYSTEM P5 590 SERVER HIGHLIGHTS:

Provides the power to run mission critical applications with IBM Power5 Technology Helps to lower costs and ease administration by consolidating UNIX and LINUX environments.

Built with High End Reliability Availability and Serviceability (RAS) features For an on demand world.

Fast Processes for More Work in Less Time Advanced fifth generation 2.1GHz Power5+ Processor that delivers outstanding performance.

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IBM SYSTEM 700 ETWORK ATTACHED MODULAR STORAGE:

Single Integrated Architecture designed to support Block I/O and File Serving over Ethernet and Fibre Channel SAN Infrastructures.

Capabilities allow for flexible SATA Disk Drive Deployment in Multiple Solution Environments including

Data Retention Near Line Storage Disk to Disk Backup Scenarios and also High Performance Mission Critical I/O Intensive Operations.

Efficient consolidation intended to provide storage for multiple applications in a single system with Flex Share Software to ensure that critical workloads get priority service.

IBM SYSTEM 700 MODULAR STORAGE HIGHLIGHTS

IBM System N700 Modular Storage provides Reachable Versatility by Unifying FC SAN ISCSI SAN NAS Primary Near Line and Regulatory Compliance Data Retention and Archival Storage into a Single Integrated Architecture.

It combines the benefits of a unified storage architecture suite of application aware software With massive scalability which is intended to provide an ideal platform For large scale datacenter applications and storage consolidations

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IBM TOTAL STORAGE MDS 9222i VOLUME CO TROLER

IBM Total Storage SAN Volume Controller for Cisco MDS 9222i Solution Combines Total Storage Software for Cisco MDS 9000 and a Caching Services Module which then in turn is designed to reduce both the Complexity and also the Costs of Managing your SAN Based Storage Environment. With this SAN Volume Controller Solution you have the ability to

Create a Pool

of manage Disks from Attached Storage Subsystems which can then be mapped To a set of Virtual Disks for Use by the Host Server Applications. This capability is intended to help users to tap into Unused Storage Capacity to make their businesses more efficient and also to help reduce the complexity within the datacenter Users can manage all Virtualized Storage from a Single View.

Combine a Pair of odes or Engines

Into a high availability cluster to enhance application availability the SAN Volume Controller Storage Software for the Cisco MDS 9222i assumes some basic Management Tasks such as

Monitoring the Health of a Cluster Make it Easy to Manage a Consistency Group Relationship Consistency Groups can be Created Modified or Deleted with Succinct Direct Commands. Consistency Groups may also be established for Flash Copy Mapping of virtual Volumes that span Multiple Virtual Disks to take Place as an Atomic Operation.

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IBM SYSTEM STORAGE SERIES GATEWAY FOR SA STORAGE E VIRO ME TS:

Heterogeneous unified storage environment

Designed to provide unified storage access for multi protocol multi-vendor storage environments.

Versatile Single Integrated Architecture

designed to support concurrent Block I/O and File Serving Over Ethernet and Fibre Channel SAN Infrastructures

Storage Consolidation

designed to enable organizations to consolidate UNIX Linux Windows and Web Workloads with Existing SAN Storage thereby helping to increase Storage Utilization

Builds on Existing SA Infrastructure

Designed to Integrate into Existing SAN Storage Environments helping to Optimize Investment Protection and ROI.

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Data Management

designed to provide Advanced Data Management solutions that maximize availability and can help reduce operational costs significantly

Comprehensive Software Suite

designed to provide Robust Systems Management Copy Services Virtualization Technologies and Disaster Recovery and Backup Capabilities across all SAN Resources As enterprise storage requirements evolved from direct attached to networked storage many companies made significant investment in multiple storage architectures Direct Attached Storage (DAS) Storage Area Network (SAN) and Network Attached Storage (NAS) to support the different Access Methods required by various business solutions. The result was Inefficient and Underutilized Storage Environments a critical IT management challenge is to optimize the use of existing storage environments to improve efficiency and return on investment whilst continuing to support different Access methods for different business solutions throughout of the enterprise. File Level Usage and Distributed Enterprise Usage of the SAN environment are to improve access and use of storage resources. Many enterprises however are not ready to replace their existing storage systems with New Unified Ones. Instead companies with extensive SAN Storage Networks are looking for ways to Broaden the Use of their Infrastructures and achieve a Greater Return on their Investment by providing SAN Capacity for New Business Solutions requiring FCP Iscsi or NAS access and Remote Access.

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IBM SA FABRIC SWITCH SA 16B-2

Total Storage SAN 16B-2 Fabric Switch is designed specifically to address the needs of small to medium sized SAN environments.

It can be used to provide a wide range of high performance SAN solutions from simple single switch configurations which supports fabric connectivity and advanced business continuity capabilities.

Infrastructure simplification solutions for IBM System X IBM System I IBM System P Servers include storage consolidation and high availability server clustering with IBM Total Storage Disk Arrays.

Business continuity solutions include Data Protection with IBM Total Storage Tape Libraries and Devices and also IBM Total Storage Manager Data

IBM SA 16B-2 COMMO FEATURES:

No previous SAN experience required to use the EZ Switch set up wizard little or no management.

Supports IBM System X System P and System I Servers plus non IBM Servers. Full compatibility with IBM Total storage SAN B Type Switches and Directors

IBM 2005 2109 and 3534 helps protect Switch Investment

Ideal for use as an Edge Switch in Larger SAN Environments.

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IBM TOTAL PRODUCTIVITY CE TRE

To manage the capacity utilization of storage systems file systems and databases and To automate file system capacity provisioning.

To perform device configuration and management of multiple devices configurations And management of multiple devices from a single user interface tune and proactively manage the performance of storage devices on the storage area network.

To control and monitor copy service operations like Flash Copy Metro Mirror Global Capabilities and use Data Replication for Data Protection and Disaster Recovery to perform basic Management Services of IBM Storage DS4000 DS6000 AND DS8000

IBM Total Productivity Centre also helps to Centralize the Management of your IBM SAN Volume Controller and Heterogeneous Storage Infrastructure form a Single Interface Using Role Based Administration and Single Sign On.

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OUR IBM COMMU ICATIO S SERVER:

Full Function System Network Architecture Service Network Area Gateway (SNA) TN 3270E Server Telnet Redirector Advanced Peer to Peer Networking Including End Node and Network Node Branch Extender Dependent LU Requester (DLUR) High Performance Routing Enterprise Extender HPR over TCP/IP Supports many different types of LAN or WAN Connections Including Ethernet and Token Ring OUR IBM COMMU ICATIO S SERVER ADDITIO S: Remote Client Server Support Clients for SNA Interface on Windows Linux and AIX Platforms Provides SNA Application IP Connectivity to a Domain of Servers Support using HTTPS Protocols for Security SLI-LUA Interface for LU 0 1 2 and Primary LU 0 1 2 3 Support Host Integration Services offers comprehensive suite of services for Web-Sphere Host Publisher and Web-Sphere Host Access Transformation Server IBM Web-Sphere Integration Solution quickly extends Host Applications to the web Without changing the Existing Applications helping to meet Web Host Business needs.

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COMMU ICATIO SERVER FOR AIX 6.1

This solution adds the connectivity option for Linux and Microsoft Server Platforms It combines the same features and functions that you would rely on for your mission critical core business applications for the distributed communications product line.

These features and functions have already been well proven in the AIX Linux And Microsoft Windows Environments across a wide variety of server systems.

From small single processors to high end multi-processor systems.

Communications Server for AIX 6.1 provides the all in one Communications Services Between Workstations and Host Systems as well as Other Networked Attached Workstations.

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IBM I TELLISTATIO POWER 285 EXPRESS:

IBM Intellistation Power 285 Express Workstation Combines Excellent Performance And Capacity features in a Flexible Affordable Desk Side Package.

An outstanding choice for High- End Mechanical Aided Engineering Graphic Processing And other Floating Point Intensive Business and Technical Applications or by using 2D

Accelerators it can also be used for far less demanding applications such as software development.

With leading edge IBM Power 5+Procesor Technology the affordable 64 bit Symmetric Multiprocessing Power 285 Workstations offer significant price performance benefits.

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IBM I TELLISTATIO 285 POWER EXPRESS FEATURES:

Desk Side Workstation Packaging

2 Core SMP Design

64 bit Power 5+ Technology

Choice of 2D Graphics Accelerators

Supported by AIX 5L V5.2 and V5.3

IMPORTA T OTE:

ALL ABOVE ME TIO ED STORAGE DEVICES A D ATTACHME TS

A D ALL OF THE FOLLOWI G MIDDLEWARE APPLICATIO S

CA BE EASILY A D SIMPLY AQUIRED BY WAY OF LICE SI G

A IBM CO SOLIDATED STORAGE ETWORK SYSTEM

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OPTIO AL MIDDLEWARE STORE I TEGRATIO FRAMEWORK

Our Infrastructure Network Middleware Fabric Software Solutions are designed to help companies integrate business processes in a more cost effective manner

They include operations such as Enterprise Resource Planning Supply Chain Customer Relations and also Manufacturing

IBMs Leadership Performance Unique Virtualization Capabilities and Technologies Remote Access Server Features are also available on the server and storage platforms And are designed to enable Reduced Costs Quick Response to Specific Processing needs And high systems availability for theses applications React to changing business processing demands with flexible Automated Reallocation Of resource using APV and Capacity on Demand Achieve high availability through proven remote access server products High Availability Cluster Multiprocessing monitors the Entire Systems from the Network Through to hardware Operating System and Application Software Quickly Restarts Applications on designated Backup Hardware in the event of failure or performance loss Enables maintenance without service interruption The optional HACMP/XD Extended Distance Component adds Remote Data Mirroring And failover capabilities Extending HACMP across Multiple Sites to protect against Disasters such as Power Failures and Floods etc.

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IBM DIRECTOR CROSS PLATFORM MA AGEME T:

Director is designed to reduce the cost and complexity of systems management by providing comprehensive Administration of the Entire Environment from a Single Simple Graphical User Interface that displays detailed information about the environment

FEATURES I CLUDE:

Hardware Control Stop Start or Reset Machines Remotely Software Distribution to deploy New Applications or Updates across the Environment.

Monitoring of Critical Resources With Automated Alerting or Responses to Pre-Defined Conditions and Process Management to Start Stop Schedule and Monitor Tasks

Furthermore Management by Group Reduces Errors and missions and IBM Director Can even Build and Maintain the Groups Automatically Based on System Characteristics.

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E TERPRISE SYSTEM PARALLEL FILE MA AGEME T GPFS 3.2

The IBM General Parallel File System GPFS is a high performance Shared Disk File Management Solution that provides Fast Reliable Access to a Common Set of File Data From Two Computers to Hundreds of Systems GPFS Integrates into your environment by bringing together Mixed Server and Storage Components to Provide a Common View of Enterprise File Data GPFS provides Online Storage Management Scalable Access and Integrated Information Lifecycle Tools Capable of Managing Petabytes of Data and Billions of Files GPFS allows Multiple Systems and Applications to Share Common Pools of Storage This allows Dynamic Allocation of Storage Space and the ability to Transparently Administer the Infrastructure without Disrupting Applications. GPFS supports Multi-Vendor Storage and Server Hardware Enabling Striping Heterogeneous Systems Reduce Management Overheads by using GPFS to share a common set of files concurrently across multiple systems. Even a subset of GPFS systems can serve the data over NFS while others concurrently run applications that require high performance direct SAN access to the files GPFS includes tools for highly scalable NFS serving and supports SAMBA file serving GPFS Parallel File System provides reliable high speed shared data access between a Cluster of computer Nodes and a set of disks By providing individual files into blocks and reading writing these blocks in parallel across multiple disks making GPFS extremely reliable. Already powering many of the worlds most powerful scientific supercomputers GPFS is also commonly used in many High Bandwidth Commercial Applications Such as Digital Media Financial Analysis Business Intelligence Petrochemical Research Medical Imaging and so on.

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CMS is designed to minimize the cost and complexity of administering clustered and partitioned systems by enabling comprehensive management and monitoring of the entire environment from a single point of control

CMS provides software distribution installation and update operating system and applications comprehensive systems monitoring with Customizable Automated Responses Distributed Command Executive Hardware Control Diagnostic Tools Management Log By Group both Graphical and

Command Line Interface and a Fully Scriptable Command Line Interface

In addition to providing all of the key functions for Administration and Maintenance Of Distributed Systems CMS Cluster Systems Management are to deliver the Parallel Execution required to manage Clustered Computing Environments Effectively.

LOAD LEVELLOR:

Load Leveler is a Job Scheduler designed to maximize resource utilization and throughput in a cluster environment.

To get the most out of the resources Load Leveler Schedules Serial or Parallel Jobs based on Priority resource Requirements and User Defined Rules and provides Fine Grained Control over Machine Use and Availability Load Leveler also provides

Detailed Accounting of Resource Use for Audit or Charge Back

Advanced Functions such as Check Point Restart to Suspend

Restart A Job and Backfill Scheduling to Reduce Resource Idle Time.

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IBM POWER VM:

Unique IBM Virtualization Capabilities designed to increase Individual System Utilization using IBMs Power VM Standard Edition Virtualization Features that can Help you Simplify and Optimize your IT Infrastructure.

Available on most Power Systems Models as Optional or Standard this set of comprehensive systems technologies are services designed to enable you to aggregate and manage resources via a consolidated and logical view

WEBSPHERE HOST I TERGRATIO SOLUTIO :

Web sphere Portal Software serves as a starting point for Service Oriented Architecture It provides the essential framework for organizations to give people access to the right Content applications and Processes Based on their Roles.

Web Sphere Portal Software hides underlying complexities to simplify the user experience.

It does this by presenting a single composite view on the screen Web Sphere Portal allows Partners Employees and Customers Choose Their Own User Experience with Personalized Applications based on Role Context Actions

Location Preferences and can also Learn Collaboration Needs. It also provides a composite application or business mash up framework and the advanced tools needed to build flexible Service Oriented Architecture based solutions as well as the unmatched scalability required by any sized organization.

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IBM WEBSPHERE COMMERCE MULTICHA EL ECOMMERCE:

Web Sphere Extended Portal rapidly builds Active SOA based Dashboards for Web Sphere Portal

Web Sphere Every Where Mobile Extending Web Sphere Portal to a wide range of Mobile Devices.

Web Sphere Portal Express Web Portal for Small and Large Businesses.

Web Sphere Portal Enable adds Content Powerful Collaboration and Electronic Form Features.

Web Sphere Portal Server Web Portal Software with Core Portal Services that aggregate and content as role based applications.

IMPLIME TI G IBM I FRASTRUCTURE SOA ARCHITECTURE:

A Service Oriented Architecture is a System Designed for Linking Resources on Demand In a Service Oriented Architecture Resources are made available to Other Participants in the Network as Independent Services.

The Service Oriented Architecture Itself Defines How Two or More Entities Interact in such a way as to Enable One Entity to Perform a Unit of Work on Behalf of the Another Entity.

The Unit of Work is Then Referred to as A Service and the Service Interactions are Defined Using a Well Defined Descriptive Language

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HIGHLIGHTS: Assesses SOA Capabilities and Define Infrastructure Requirements to Support SOA Builds a Conceptual Framework Leveraging IBMs SOA Experience and best Practices Outlines an Implementation for Infrastructure Design to Support SOA Supports the Development of an SOA that Enables Enterprise Wide Innovation SOA is an enterprise paradigm based on a set of design principles that takes business applications and breaks them down into individual business functions and processes called services. These services can then be optimized and connected to create new functionality And existing applications can be reused without expensive rewrites. SOA offers greater control and insight into business and IT processes. Improving manageability and IT service delivery. SOA requires a clear strategy but it also requires an underlying IT Infrastructure That can support it. Poorly designed infrastructure architecture can result in an inability to support SOA Governance Practices Meet End to End Security Requirements and Achieve Service Level Agreements. Our IT Infrastructure Must Be Secure Resilient and Flexible It must be able to Bridge The Gap between Application Requirements and Infrastructure To Deliver Computing Resources in a Dynamic Manner.

Many organizations lack the Internal Expertise and Proven Methodologies Necessary To Design Such an Infrastructure.

IBM SOA Infrastructure Consulting Services Infrastructure Architecture and Design For SOA helps us take the necessary steps towards building an infrastructure that can support an SOA.

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SOA STRATERGY:

SOA STRATERGY

SOA IMPLEMENTATION PLANNING

SOA DIAGNOSTICS SERVICES

SOA DESIGN DEVELOPMENT INTERGRATION

SERVICES AND SOA MANAGEMENT SERVICES.

ENTROPY UK LTD.
IBM DATA SERVER PRODUCTS I TRODUCI G STORE I TEGRATIO FRAMEWORK:

Operational Infrastructure Fabric Solutions Software Management Solutions Are designed to manage and improve software delivery and lifecycle traceability. These software management solutions can help our company respond rapidly to changing markets and also help us gain end to end visibility and intelligence across critical projects and services used by thousands of companies worldwide. These solutions can help our company Improve Productivity Gain better Visibility And also Process Manage Distributed Teams. It provides Audit Trails and Traceability Features across the software development cycle for fast delivery of high quality software.

IBM DATA SERVER PRODUCTS

IBM Data Management

Install Configure Tune and Maintain your IBM Data Server Products

Enterprise Content Management Achieve success in the design implementation and roll out of critical projects.

Consumer Driven Supply Chain Allows retailers to build a dynamic customer focused supply chain through enhanced collaboration with suppliers and Real Time Supply Chain Visibility.

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Multi-Channel Retailing

Deploys a seamless Multi Channel Experience by Integrating Customer Centric Processes Data and Systems Effectively and Efficiently Consolidated Order Management and Inventory.

IBM BUSI ESS FABRIC SOFWARE SOLUTIO S:

IBM business fabric solutions consist of

Business Fabric Suites

Business Intelligence Fabric Suites

Industry Specific Fabric Suites

Enterprise Resource Planning and Management

Infrastructure Solutions Management

Supply Chain Management

Unified Communication Management

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IBM IT SERVICES A D FABRIC SOLUTIO S

Midsized companies face particular challenges for some it is difficult to maintain the skill level required to Manage and Maintain Applications as others Struggle to Reduce Costs Address Regulatory Compliance Requirements and also to Manage Increasingly Complex Technology.

IBM IT SERVICE FABIC FEATURES:

Business Continuity and Resiliency Services

End User Services

IT Strategy and Architecture

Maintenance and Technical Support Services

Middleware Services

Outsourcing Services

Site and Facilities Services

Storage and Data Services

ENTROPY UK LTD.
IBM BUSI ESS I TELLIGE CE SOLUTIO S:

Business Intelligence Platform Solutions Suites provide Rapid Application Development facilities Enhanced Governing and Tracking for Mission Critical Environments.

They also provide Easy Manipulation and Integration with Important Custom or Commercial Applications such as Spread Sheets Desk Top Databases and Executive Information Systems.

These Business Intelligence Software Solutions also provide Enhancements for End Users Administrators and also the Developers.

E D OF STORAGE A D

MIDDLEWARE SETUP

WE OW LOAD OUR

DATABASE SERVER PRODUCTS:

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SYBASE ADVA TAGE DATABASE SERVER 9:

Enhanced Fox Pro Support Advantage Database Server 9 now supports the Visual Fox Pro 9 File Format for 64 bit Windows and Linux Servers.

The Advantage Database Server 9 was Ported to run as a Native 64 bit Application On the X 64 Versions of the Windows and Linux Operating Systems.

SQL Debugger is a Visual SQL Debugger that has been added to the Advantage Data Architect

Allowing developers to Debug SQL Scripts Stored Procedures Triggers and User Defined Functions.

Event Notifications are Mechanisms that allow an action at the server to proactively Notify Clients that an Event that they may be interested in has just occurred.

All of these software solutions help you leverage information and insights to drive powerful customer focused programes that will differentiate our company from all of our competition.

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SYBASE ADVA TAGE DATABASE SERVER 9 FEATURES The Advantage Delphi Components are a complete set of drivers that provide Native Data Access to the Advantage Database Server in Win32 and .Net Applications. This Database Server is a complete High Performance Client Server Management Solution for Stand Alone Networked Internet and Mobile Database Applications. The High Performance Advantage Object Linking and Embedding(OLE-DB) provider enables the Creation of Documents by Incorporating Elements Created Using Different kinds of software or for Presenting Applications as Objects within other Applications and then hence to Extend the Apparent Functionality of the Host or Client Application The JDBC Driver is a high performance Type 4 JDBC Driver that provides Native Data Access to Advantage Database Server Certification through any Java Enabled Applets Application or Application Server. Acceptance (CA) is a trusted third party that issues Digital Certificates and Validates The Identity of the Holder of a Digital Certificate or a Trusted Network Entity Responsible for Issuing and Managing X509 Digital Certificate Clipper is a device designed to prevent the Output of a Circuit from Exceeding a Pre-Determined Voltage Level Without the remaining part of the Applied Wave Form Relationship Dependent Data provides a Seamless Interface to the Advantage Database Server with a Simple Application Re-Link the Advantage Solution brings Client Server Architecture to a Clipper (CA) Application.

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SYBASE FEATURE I CLUDE:

Default User Groups

Admin Public Default Backup

Transfer Data Set Descendent Switching Utility

Optimized Replication Functionality and Replication Enhancements

Advantage Database Server Delphi Products

Advantage Database Server Delphi Components

For developers using Delphi C++ Builder and Rad Studio.

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WE OW LOAD OUR CROSS PLATFORM HYPER VISOR KER EL SEPARATOR SOLUTIO SWITCH:

LY X SECURE VERSIO 2.0 ADDED SECURITY LAYER:

Lynx Secure Version 2.0 is a Separation Kernel Switch that allows Two Different Operating Systems to Perform as One Single Operating Platform System.

Lynx Secure Hyper visor and Separation Kernel Software Security Solution is Driven By an Embedded Hyper visor that once again raises the bar for Security and Safety.

The Military and Avionics Industries rigorously mandate High Security for Safety Critical Software Environments Operating Systems and Development Tools

Meanwhile Military Networks still increasingly need to Interface with the Civilian IT Infrastructure Consequently Exposing them to Programe Bugs Design Flaws And other Vulnerabilities.

Lynx Secure 2.0 addresses this issue on all fronts by providing a Robust Environment Within which Multiple Secure and Non Secure Operating Systems can perform Simultaneously with Absolutely No Compromise of Security Reliability or Data.

Lynx Secure Version 2.0 Expands on the Real Time Capabilities of the Linux Real Time Operating System (RTOS) with Time Space Partitioning and Operating System Virtualization Inter Partition Communication or Visualization of Guest Operating System.

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Virtualization Technology then allows for significant cost savings through hardware consolidation while retaining the ability to leverage the ecosystem of application that belong to different operating system domains into a single system.

To achieve Virtualization Lynx Secure 2.0 uses a hyper visor to create a Virtualization Layer that Maps Physical System Resources to Each Guest Operating System.

Each Guest Operating System is then Assigned Certain Dedicated Resources such As Memory CPU Time and I/O Peripherals.

Cooperative Virtualization provides Superior Performance for the Guest Operating System such as Linux Lynxes SE and Linux OS 178 100% Application Binary Compatibility.

With the Non Virtualized Instance of the Operating System is Preserved.

Lynx Secure Version 2.0 Isolates Each Virtual Instance by Providing Hardware Protection to Every Partition with its Own Virtual Addressing Space.

In addition it guarantees resource availability such as Memory and Processor Execution Resource to Each Partition so that no software can consume the scheduled memory.

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WE OW LOAD OUR OPERATI G SYSTEM RU TIME OPERATI G IMAGE:

WI DOWS EMBEDDED FOR POI T OF SERVICE:

In an Economy where relationships are increasingly strategic to long term profitability businesses need to rely on Point of Service POS Devices to strengthen customer loyalty and drive down costs.

POS Ready 2009 is a flexible Operating System Designed to Seamlessly Connect Point of Service Solutions with Peripherals Servers and Services

Helping OEM Enterprises build the next generation of Smart Connected and Increasingly Service Oriented POS Solutions.

With POS Ready you can Reduce Costs Increase Security and have Confidence in the Reliability Familiarity Manageability Ongoing Service and also System Updates Expected from All Windows Platforms.

POS Ready gives retailers the flexibility to Customize their Image and Manage Only those Components Needed Through the Add/Remove Feature

POS Devices benefit from the Security Updates Available through Security and Management Technologies in Windows XP Professional Service Pack 3

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Tools to Lock/Harden the Image and Reduce the Attack Surface Assist in Payment Compliant Standards such as PCI.

With Built In Networking Capabilities and Standard Based Plug and Play Support POS Ready makes it Easy to Connect POS Solutions with Peripheral Devices Servers and Services.

Integration with independent hardware is simplified using Plug and Play Support for POS Peripherals Provided by POS for .NET Applications

POS devices can benefit from the support of USB Mass Storage and the Convenience of Touch Screen Keyboard

Built In Networking Capabilities Remote Device Connectivity POS Ready Enables Connectivity with Remote Devices Using Technologies such as Remote Desktop Protocol (RDP)

New Terminal Service Features and Windows Vista Feature Updates Remote Management POS Ready can be Remotely Deployed from Windows Server and Managed Using Familiar Tools such as Windows Update System Center Configuration Manager and System Center Operations Manager.

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WI DOWS EMBEDDED FOR POS:

Microsoft Point of Sale for .NET Is a Class Library that is part of Windows Point of Service.

The Class Library Provides .NET Applications with a Simple Consistent Interface for Communicating with POS Peripheral Devices such as Barcode Scanners Magnetic Card Readers Printers and so on.

In addition POS for .NET Includes A Set of Base Classes for Vendors of POS Devices that they would want Installed On their Run Time Images that can easily and seamlessly Attach or Write Software Components or Service Objects for their Devices

POS for .NET is Microsofts Implementation of the Industries Unified Point of Service UPOS Version 1.11 Standards for the .NET Platform.

POS for . ET Consists of Two Assemblies:

Microsoft.PointofService.dll and Microsoft Point of Service. Controllbase.dll

The Point of Service.dll Assembly Defines Interface Classes for the 24 POS Device Types Defined by UPOS Unified point of Service.

These Interface Classes are Programming Interface Contracts Between a Point of Service Application and Service Objects.

They expose all of the standard functionality defined for each device by UPOS Unified point of service.

ENTROPY UK LTD.
WI DOWS POI T OF SERVICE HIGHLIGHTS

Confidence Works Seamlessly Making it Easy to Manage and Service Connectivity Easily Connects Using Built In Networking Capabilities With Standard Plug and Play Peripherals Retail Applications and Server Services Community Supported by Industry Leading Partners and Online Resources at Every Step of your Solutions Lifecycle.

Retailers and Hospitality Businesses Operate in a Dynamic Competitive Environment They cant afford the Valuable Time it takes to Research Critical Applications Wait for them to be Installed and Then Hope that they Achieve the Results that they Require

Windows Embedded for POS Operating System is Offered Pre-Loaded on IBM Point of Sale Self-Checkout and Self Kiosk Systems to give Retail and Hospitality Clients a Simple Easy to Manage Platform that is ready to go to work Supporting New and Existing Applications Peripherals and Service Scenarios.

This Total Solution is Easy to Manage and Works Seamlessly to Deliver Information and Services to Empowered Time Conscious Consumers.

Upgrades are available for Microsoft Windows XP Embedded Systems.

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IMPORTA T OTE

ALTHOUGH WE BELIEVE THAT THIS OPERATI G

PLATFORM SYSTEM WOULD RU FLAWLESSLY

A D WOULD STILL ALSO BE PERFECT FOR THE

REQUIRED JOB AT HA D OUR ULTIMATE CHOICE

OF OPERATI G SYSTEM RU TIME IMAGE SOFTWARE

SOLUTIO WOULD HAVE TO BE WI DOWS VISTA

EMBEDDED FOR POI T OF SERVICE.

ENTROPY UK LTD.
MORRELLO MEDIA SURFACE WEB CO TE T MA AGEME T CLIE T SOLUTIO

Morrello CMS Exploits Web 2.0 Technologies To Shape Your Enterprise 2.0 Strategy.

This Interface has been very carefully designed to be able to Stream Potentially Large Quantities of Data in an Efficient Manner to Permit Maximum Usability Responsiveness and Network Friendliness for Remote Workers.

Morrello Content Management can be used effectively over VPN Connection which is a private network that is configured in a public network widely used by enterprises to create Wide Area Networks (WAN) that provides Site to Site Connections or Branch Office Connections allowing users to Dial up their Company Local Area Networks (LAN)

Morrello Content Management is a True Multi User Enabled Client Server.

The Server Utilizes a Component Known as the Synchronization Server The Content Management Server is Responsible for Several Different things among them is The Broadcasting of Changes of Content.

Morrello Subscribes to these Broadcasts so that your view of your site and all of its contents is always current no matter what anyone else is doing

You can of course switch off this function perhaps on occasion when you are importing A large amount of content on the server.

ENTROPY UK LTD.
MORRELLO WEB CLIE T:

Web Client is Identical in appearance as the Smart Client Minimizing Training Costs in mixed deployments Presentation is Controlled Exclusively Using CSS2 over HTML Cascading Style Sheets This is a programe that is used to help readers of a web page Define Colors Fonts Layouts and other Aspects of Cascading Style Sheets. The Web Client Looks and Works Identically in Internet Explorer and Fire Fox Accessible to Windows Mac and other Client Platforms Supported by these Browsers Morrello does everything that you would need to Manage and Edit your Content Including some Ground Breaking In Context Editing as the Smart Client without any Client Side Plug In or Downloads MORRELLO WEB CO TE T EXPLORER: Morrello Content Explorer Enables you to Manage Content in a folder or structure that is Unrelated to the Website Structure or URL Universal Resource Locator Which is an Internet World Wide Webb Address Enabling your business to Structure the Content Repository in a Flexible Way that Suits the User Community Your Departmental Structure Internal Business Processes Controlling the Way you do your business You can Manage Folders Right Click to Add New Items or Folder Drag and Drop To Move and Copy and Double Click to Edit. The Content Explorer is shared across Multiple Sites so lending itself to Applications such as Acting as a Central Image Library or Article and Content Repository for Multiple Sites. Shared Content can then be Repurposed with a unique Style and Universal Resource Locator to Multiple Sites Devices or Channels While a Single Copy is still Centrally Managed and Maintained.

ENTROPY UK LTD.
MORRELLO WEB CO TE T SITE PLA ER:

All Content published by Morrello has a simple to understand Universal Resource Locator.

Not Strings of Commas Numbers or Parameters but Descriptive Names that are Defined by the Business User

For Example you work for the Pre-Pay-Caf Organization and you create a section about Nike Training Shoes in the Sport Section your Website Page will then have the URL of

www.prepaycafe.com/sport/nike/trainingshoes

The Content Repository Implementing Morrello Media Surface Content Management Module and Containing all Managed Resources.

Delivering a set of Functional Applications Modules designed to deliver more than80% of the Functionality that you would need on day one of your installation Manage Deliver and also Import Export on your Content It Uses this core repository to allow you to create all Morrello Media Surfaces Client Applications

Morrello Word Morrello Outlook and so on to Communicate to the Servers in a Controlled And Standardized Way Meaning that your IT department is in full Control of your Network and all of the Traffic that is Generated.

ENTROPY UK LTD.
WE OW LOAD OUR WI DOWS SERVER SOLUTIO :

The Windows Server 2008 Model is a software solution platform suite that refers to a system architecture that performs operations in Real Time.

It also offers Virtualization Features and Solutions that would enable IT professionals to Reduce Costs and Increase Hardware Utilization Optimize their Infrastructures and also Improve Server Availability.

Because Windows Server 2008 was developed in tandem with the Windows Vista Code It has Most of that Operating Systems Advanced Management and Security Features Such as Integrated Network Access Protection ( NAP) and Group Policy.

Customers will also see system wide performance enhancements and improvements from an Integrated System Architecture Including Network File Sharing Managed Quality of Service and Reduced Power Consumption.

Common Tools and Processes across both operating systems will result in efficiencies For IT organizations.

ENTROPY UK LTD.
WI DOWS SERVER 2008 FEATURES I CLUDE: Active Directory Certificate Services (AD-CS) Active Directory Domain Service Active Directory Federation Services Active Directory Lightweight Directory Services Active Directory Rights Management Services Application Server DHCP Server DNS Server Fax Server Files Services Hyper V (hyper visor services) Network Policy Address Print Services Streaming Media Services Terminal Services UDDI Services Web Server Windows Deployment Services Performance and Reliability Services Security and Protection Services

Trouble Shooting Services Microsoft Remote Server Administration Tools (RSAT) Microsoft Windows Server 2008 deploys Window Server 2008 by Using Server Manager to Install Multiple Server Roles and Features in a Single Session Manage Server Identity and System Information Display Server Status Identify Problems with Role Configuration and Manage all Roles Installed on a Server.

ENTROPY UK LTD.
WE OW LOAD OUR KALIG ITE BA KI G PLATFORM SOLUTIO SUITE

Kalignite XFS and their whole family product line provide a great number of Pre-Built-Fully-Tested Components that can be used to streamline the development and testing process. Kalignite Xfs is the worlds leading software platform for creating Web Powered Multi-Vendor Solutions. Kalignite XFS solutions can be delivered on ATM Kiosk and virtually any and all other types of Self Service Terminal. Once this suite is Linked with its Stable Mates EWIS Pin Express Technology Platform Suite It then allows any device supported to be able to process Banking Transactions Including Pre-Paid Wireless Pre-Paid-Utilities Pre-PaidLong-Distance Local Phone Service Pre-Paid Internet WiFi Movie Tickets and Many More Applications These Technologies are employed to deliver a Robust Transaction Platform With Dynamic User Experience.

KALIG ITE BA KI G SOLUTIO SUITE:

The Kalignite XFS Platform System is Integrated with all of the worlds leading ATM And Kiosk Vendors. Kalignite provides complete support for Virtually Every Peripheral Device Used for Customized Self Service Solutions Including Cash Readers and Dispensers a Variety of Printers such as Journal Receipt Laser Statement Printer Security Devices and others New Devices are always being added to the Kalignite Product Family Suite. Solutions built using Kalignite can add New Features Using New Components Very Quickly. We can all rest assured that when a great New Idea Comes Up Kalignite Solutions will probably be the First to Market with Reliable Secure System and would Surely Be Our Number One Choice.

ENTROPY UK LTD.
KALIG ITE EMV KER EL:

In Many Countries the EMV Standard is a Mandatory Requirement that provides the Environment Needed for the Adoption of Chip and Pin Transactions.

The Kalignite EMV Kernel is a Subsystem that Extends the Kalignite Software Platform Suite and Provide a Fast Simple Method of Adding EMV Level 2 Capability to an XFS Application.

The Kalignite EMV Kernel is Fully Integrated onto Kalignites K3 A Advanced ATM Application and Kalignite NDC Application Making them Fully Compliant.

Additionally it is Available as a Module which can be Integrated into a New or Existing Application.

The Kalignite EMV Kernel can be used in a wide range of Self Service Terminals Including ATM KIOSK.

In order to support the Kalignite EMV Kernel the Terminal also Requires EMV Level 1 Certified Card Reader.

Kalignite EMV Kernel Fully Integrates with Kalignite Software Platforms Including Extensive Tracing and Diagnostic Tools.

It Also Minimizes the Development Time Required to Add EMV Level 2 Compliance To Self Service Applications.

ENTROPY UK LTD.
KALIG ITE DC ORMALISED DEVICE COORDI ATES:

Retain Existing NDC Host Infrastructure Provide New Transactions and Services to Customers Deploy NDC Features to Multi-Vendor Networks.

Establish State of the Art Next Generation Migration Pathway with Existing NDC Host Rapid Compatible Deployment to Multi-Vendor Networks Customizable for Addition of New Services and Transactions.

Web Enabled for Introduction of Additional CRM and Content Fully Multi-Vendor Capable and Completely Integrated with All Major ATM Vendors.

KALIG ITE DC

NDC is a complete ATM or Kiosk Application and is Capable of Supporting All Legacy Transactions with an Existing NDC Host Infrastructure.

It is Web Enabled allowing Advertising and CRM Content to be Easily Overlaid onto the Fixed NDC Screens.

The Application is capable of diverting form the Normal Flow Mobile Top Up Ticketing Reservations and other ecommerce features using web technology.

All of these Transactions Interact with Alternative Hosts and Web Servers Where NDC Hosts have been Customized from Standard NDC can be Similarly Customized to fit with the New Protocol Variants.

All Applications Built on the Kalignite Software Range Solution are then therefore Capable of Running on Any ATM or Kiosk Hardware from Almost Any Vendor.

ENTROPY UK LTD.
KALIG ITE CE PLATFORM SOLUTIO SUITE:

Kalignite CE Provides a Standard Consistent Application Interface to all Devices And Self-Serve Functions.

There by Enhancing Application Development Improves Overall Support and Simplifies Deployment.

CE Provides a Standard Based Design (XFS) that is Well Documented and Understood World Wide within Financial Industry.

Features Include Kernel Services Protected Virtual Memory Power Management Real Time User Interface Customizable GUI Internet Dynamic HTML HTTP

Windows Type Controls.

HTTPS and FTP Protocols Support for Images JPEG GIF and others.

ENTROPY UK LTD.
KALIG ITE CE FEATURES:

Multi Media

High Performance Audio Video and Streaming Media Services

Run Time Services

COM DCOM MSMQ ACTIVE X and VB Support Services

Security

Robust Security and Cryptography Services

Globalization

Unicode and World Wide Date Time Calendar and Currency Convention

Hardware

Supports over 200 CPUs with 12 different Processor Architecture

Device Drivers

USB Serial Parallel Mouse Keyboard and Touch.

ENTROPY UK LTD.
KALIG ITE KWCC WEB COMMERCE CLIE T SOLUTIO :

KWCC provides Secure Delivery of Internet Web Content and Transactions to ATM And Kiosk.

Web Commerce Client is an Application Component in the Kalignite Software Suite In the Software Architecture.

It sits On Top of Kalignite Web Commerce Client and is one of the Worlds Leading Software Platforms for Delivering Web Sites and Especially for Ecommerce to Self Service Systems.

There are Two Approaches to Deploying Web Sites to Self Service Networks that Include ATM Kiosk or both.

Web Commerce Client will Automatically Detect Any of the Website Functions Those are Run Differently on Any ATM Kiosk or Home PC.

Kalignite also provides complete support for Virtually Every Peripheral Device used For Customized Self Service Solutions Including Cash and Coin Acceptors And Dispensers.

Web Commerce Client is a great Solution Option for Delivering Ecommerce Functionality to Self-Serve Systems.

Kalignite is a leader in Platform System Technology Upon which Advanced Transactions and Solutions can be readily Deployed or Upgraded for ATK Kiosk or Tellor Terminals.

ENTROPY UK LTD.
KALIG ITE FOR BRA CH BA KI G:

This New Platform Provides Powerful Features for Branch Applications whilst still using Minimum Resources

This System is built upon the XFS Open Standard that provides Maximum Interoperability.

Kalignite for Branch is Installed in Production In a Bank Kalignite for Branch Complements the Kalignites Family of products that is used on thousands of the Worlds Self Serve Machines Running Windows NT 2000 XP and CE Operating Systems.

KALIG ITE UPGRADE FOR BA K ATM ESTATE:

This Platform Include Triple DES Compliant Encrypted Pin Pad It has a New Processor that runs on Win XP with Multi-Vendor Capabilities.

This Suite Contains all of the Hardware Software Components Needed to Migrate

Any Banks Machines Meaning Low Cost Upgrade whilst Still Retaining all Existing Peripheral Devices But Still Offers the Ability to Connect Replacement or New Ones.

ENTROPY UK LTD.
WE OW LOAD OUR KIOSK TERMI AL PLATFORM SOLUTIO SOFTWARE SUITE:

This subsidiary Ingenico North Europe is responsible for The United Kingdom Republic of Ireland Benelux Countries Scandinavia and Iceland.

Unicapt32 Secure Transaction Payment Solutions is the Hardware Software Platform on which All Ingenico Secure Transaction Payments Solution Products Have been Based in recent years.

This Platforms Versatile Modular Design makes it an Ideal Building Block for All Ingenico Terminals Pin Pads Counter Tops and Portable Terminals Retail Products and also even Mobile Solutions with Color Touch Screens and All of the latest Communications Technology

ENTROPY UK LTD.
I GE ICO U ICAPT32 EMV KER EL DEFI ITIO : DEFI ITIO : The EMV standard provides the foundation for how payment cards should interoperate with terminals to enable transactions to be carried out securely anywhere in the world. It was originally developed by Euro Pay MasterCard and Visa and is now managed by EMV Co a company jointly owned by Visa MasterCard and JCB EMV works on a Physical and an Operational basis These Aspects can be Broken Down into Two Main and Separate Levels as follows. Level 1 (IFM) Mechanical Electrical and Basic Application Levels to Ensure Reliable Communication with the Card Level 2 (kernel) Complex Applications Level Including Selecting Applications Checking Cardholder Details and Risk Management. On top of this foundation the Card Associations their Specific Requirements Including MasterCard functional Architecture Visa Vis Jcb J/Smart and Amex AEIPS EMV CERTIFICATIO : All Terminals likely to Host Applications that Accept EMV Cards Must be Certified The Unicapt Platform Includes an IFM and Kernel Ready EMV Co Certified in Multiple Configurations to suit National and Operational Requirements. The overall Terminal Application is Certified by the Acquirer with the Card Associations The Advantages of Migrating to EMV are as follows. Less Fraud EMV specifications are based on Smart Cards the use of Which Limits the Risk of Fraud? This reduction in fraud Brings Lower Merchant Service Charges.

ENTROPY UK LTD.
Improved Risk Management Card Terminal Interaction is Standardized Allowing Payment Methods to become Interoperable Costs from Processing and Telecommunications can be Lower Creation of a Platform that Increases the Number of Channels via which Banking Products and Services can be Distributed.

I GE ICO U ICAPT32 PLATFORM COMPO E TS:

ING DEV IS THE INTEGRATED DEVELOPMENT ENVIRONMENT CREATED BY INGENICO TO DELIVER APPLICATIONS ON THE UNICAPT32 PLATFORM SYSTEM. ING DEV IS BASED ON ECLIPSE TM A USER FRIENDLY OPEN SERVICE TOOL THAT HAS BEEN APPROVED BY DEVELOPERS.

I GE ICO OPE ESTATE SOLUTIO :

Open Estate is a Secure Web Based Transaction Processing Framework based on Ingenico Unicapt32 Operating System. It provides Flexibility without Compromising Security making it easy to Integrate Terminal Applications into Any Virtual Market or Value Added Solution. In the Open Estate Thin Client the Terminals Connect with the Server Side using a Mutually Authenticated Encryption Channel over the Internet or via TCP/IP Enabled Networks. The Client of the Framework is the Open Estates Micro Browser This Processes Applications Developed in Ingenicos Terminal Language (TML) in much the same Way as Web Browsers Process HTML Pages to your Desktop. It provides Complex GUI features and functionality using Simple Mark Up Commands allowing Open Estate Development to deliver Advanced Terminal Applications whilst still Simplifying the Development Process

ENTROPY UK LTD.
I GE ICO OPE ESTATE:

The Gateway ensures Authentication of the Terminal and Back End Application Servers to Guarantee End to End Security for Transactions while compressing all data Transmitted to the Terminal to ensure Optimal Network Performance

The Open Estate Terminal Simulator runs in Microsoft Windows or Linux and allows developers to test (TML) Applications without the need for Terminal Hardware

Open Estate Platform Solution allows organizations to Provide a Physical Front End To their Existing Ecommerce Systems using the technologies that companies Are currently using today.

I GE ICO MA AGEME T SOLUTIO :

Ing-Estates Managed Service is Ingenicos Enterprise Level Management System

Designed for the Management Control and Support of Medium to Large Terminal Estates.

This Platform Solution is a Widely Available Service with over 90% Scheduled Up Time Per Annum.

Ingenico Estates Managed Service offers Dual Site Architecture It Provides Fail Over Capabilities for Disasters and Recovery Ensuring Continual Access for all Of Our Pre-Pay-Caf Terminal Estate Data.

ENTROPY UK LTD.
I GI ECO I G ESTATE SOLUTIO :

Ing-Estate is a desktop to enterprise level estate management system which is also available in a number of different editions to suit business needs.

Ing-Estate Managed Service it is available as a shrink wrapped product for installation behind your Firewall providing a complete In-House Control of Estate Management if Required.

Flexible and Customizable Ing Estate Provides all of the Core Functionality Required for Managing a Large Complex Terminal Estate

whilst still providing everything we would need to Import Export Data Customize Data Entry Screens and also Integrate Custom Security Modules if Required by Local Regulations.

I G TRUST SOLUTIO :

ING TRUST IS AN OPTIONAL SECURITY LAYER OVER

ALL ING-ESTATE DEPLOYMENTS

INCLUDING ING-ESTATE MANAGED SERVICES

PROVIDING THE ABILITY NTO CARRY OUT HIGHLY

SECURED SOFTWARE DOWNLOADS ING-TRUST 2 WILL

ALSO ALLOW SECRET KEYS TO BE INJECTED REMOTELY.

ENTROPY UK LTD.
I GE ICO RETAIL PLATFORM SOLUTIO SUITE:

Ingenico Platform Solutions are deployed by some of the worlds largest retailers To carry out Millions of Transactions Every Day Using Debit Credit Reward Cards E-Purse and Even Cheques

Ingenico has teamed up with leading integration firms IT Service Companies And Distributors to Install and Maintain Electronic Payment Solutions World Wide.

I GE ICO HOSPITALITY SOLUTIO SUITE:

Ingenico Provides Unique Hospitality Solutions from One End of the Scale to the Other from Independent Restaurant Counter Top and Mobile Terminals to Major Hotel Chains.

Built In Electronic Payment Software and Networked Terminals.

Ingenico has also developed a Dedicated Offering Known as Pay@Table by which Customers can Pay for their Meals and Drinks Without Having to Leave Their Seats.

Benefits Speed of Service Convenience Queue Busting and Faster Table Turnaround.

The Ingenico Pay@Table Offering Relies on Portable and Mobile Terminals Bluetooth Wi-Fi or GPRS that allow Customers to Pay their Bills At Their Tables Via Banking Credit or Smart Cards.

ENTROPY UK LTD.
I GE ICO MERCHA T CUSTOMER SOLUTIO SUITE:

Counter Top Terminals with Integrated or External Pin Pads Wireless Terminals Using Bluetooth Wi Fi or GPRS FOR Transactions Away From The Counter.

Some of these Terminal Solutions are Perfectly Suited for Restaurant Diners Enabling Customers to Pay Directly From Their Tables and Other Payment Systems.

Included are More Specifically Designed Systems for Outside Environments Using Wireless Technologies also Widely Used Data Capture Terminals that allow Traveling Sales People Delivery Personnel and Even Taxi Drivers to Manage Using Applications Tailored to Meet their Individual Business Requirements.

ENTROPY UK LTD.
I GE ICO SECURE PAYME T SOLUTIO :

This Solution Places The Card Holder Being Present At The Time of Making a Purchase.

Utility Payments:

By offering Ingenico Utility Payment Solution At Point Of Sale Merchants Can Increase Footfall Traffic and also Enhance Customer Loyalty

Merchants Can also Increase and Earn More Revenues by Offering this Facility for a Service Provider Suite

Dynamic Currency Conversion: (DCC) This Application Enables Customers to Pay for Their Purchases in His or Her Own Currency Instead of Local Currency.

The Terminal Manages The Conversion Process Using Exchange Rates Downloaded On a Daily Basis.

ENTROPY UK LTD.
I GE ICO MOBILE SOLUTIO SUITE:

Home Delivery Services Taxis and Ambulances Logistics Deliveries Skilled Trades People Postal Services Roaming Lottery Ticket Sales People and Many More.

All of these Businesses Require Special Tools to do their jobs and are in a position to benefit from Wireless Communications Technology to Exchange Information Optimize Route Plan and Improve Return On Sales.

Ingenico Payment Systems are Equipped with Dedicated Functionalities Making Them a real Advantage for Mobile Businesses.

They Deliver Improved Customer Service More Efficient Monitoring In Field Operations Lower Costs and Higher Return On Sales . I GE ICO TRA SACTIO ROUTER SOLUTIO :

This Transaction Router Application and Deployment Can Introduce the Services of Third Party Operators to Our Customer Estates Seamlessly.

The ITR Routes Service Requests From the Estate to The Appropriate Provider and Pass the Results Back to The Appropriate Device.

Using These Platforms Business Customers Can Build a Portfolio Of Value Added Services With Flexibility of Being Able to Switch to New Service Providers As They Come on Stream With No Operational Impact.

ENTROPY UK LTD.
I GE ICO MA AGED BROADBA D SOLUTIO :

Ingenico Managed Broadband Improves the Customer Service Experience for Merchants By De-Risking the Supply Chain and Providing a Transparent Online View of Then Entire Communications Network. Ingenico Managed Broadband Benefits Include.

For Consumers Faster Transaction Times Quicker Services Reduced Wait Time Convenience.

For Merchants Faster Transaction Times 24-7 Support Across Full Communications Network Multiple Simultaneous Transactions One Connection Multiple Terminals Payment Only Option Payment Plus Web Option IP Ready for the Future Technology.

I GE ICO AIX GLOBAL SOLUTIO :

AIX Global Solution meets the New Needs of the Point of Sale and of the Retailer Headquarters by Providing Global Vision of Data Flows In Stores Ensuring a Simplification of Financial Management Offering Better Ergonomics In POS Systems Reinforcing Safety and Fight Against Fraud. Deploying the AIX Solution gives Immediate Access to a Whole Range of New Value Added Services which then in turn Improves the Development of Consumer Loyalty and also helps generate Recurring Sources of Income for the retailer. Dynamic Currency Conversion Processing of All Types of Payment Card Fast Development of Primitive Gift Cards and Phone Top Up Transaction Queue Busting Improved Management of Peak Hours Secure Consultations of Transactions and Powerful Reporting Mechanisms Through a Web Browser It also Includes Remote Management of POS Terminals.

ENTROPY UK LTD.
WE OW LOAD OUR TOUCH SCREE KIOSK PLATFORM OPERATI G SYSTEM PLATFORM:

Touch4 Kiosk Platform Software Solution was created from scratch by the Media Surface Touch4 Developers because they were frustrated in having to Rewrite Simple Page Preface Routines Time and Time Again. The Touch4 Developers thought that it would be easier to build their programe into a Generic Format and then put all of their Own content Inside. They then created the design of the Administration Interface of the Touch4 Software Solution to be Open and also User Friendly. The Principle of the Basic Software is Very Simple Companies can Drive Their Interface Content From One Place and also to As Many Kiosk Screens As You Would Wish. Touch4 Then Becomes The Vehicle or Framework that Provides The Terminal Kiosk GUI Graphical User Interface Your Company Look Feel and also The Responsiveness To The Touch.

TOUCH4 FU CTIO S I CLUDE:

The Distributor and the Player or All Touch Screen Interface Content How the Content is Displayed by a Web Site a Flash Module a Slide Show or a Video is Delivered Down to the Content that Touch4 Software Solution Can Provide on a Bespoke Basis.

This Application can also be Provided by the Client who will then have the ability to Use This Software Platform As Purely The Delivery and Playback Mechanism For All Touch Screen Interface Applications.

In Its Basic Form it is the Framework that Distributes and Plays Content by Switching On Other Contained Modules and Media Types From Within the Applications Software Suite

ENTROPY UK LTD.
TOUCH4 SCHEDULI G CO TE T:

Once that you have the framework and the modules that your company would need all that would be needed at this stage of development would be the actual content.

The content can be a Web Site a Flash Site XML Data a Slide Show a Set of Videos a Bundle of JPEGS and they can All Be Scheduled by Using The Touch4 Platform Software Solutions Administrative tools.

Media Surface Touch4 Platform Solution believe that they have now Built the Core System (80%) of Every Application that there is Currently Out There Available for the Worlds Kiosk Touch Screens or Passive Screens that have so far been deployed in many different countries around the world to date and the already have many of their Own modules.

ENTROPY UK LTD.
TOUCH4 APPLICATIO MODULES:

WAY FINDING QUESTIONAIRE SLIDE SHOW MAKER CUSTOMER FEEDBACK DIGITAL SIGNAGE ACCOMODATION SEARCH EVENTS SEARCH PRODUCT SEARCH STATIC PAGE EDITOR ONLINE LOG-IN ACTIVITY AND MANY MORE.

DIFFERE T TYPES A D RA GES OF KIOSK A D THEIR APPLICATIO S:

IN-STORE RETAIL KIOSKS OUT DOOR TAMPER PROOF KIOSK ADVERTISING KIOSK WAY FINDING INFORMATION KIOSK WEB SURF KIOSK SELF SERVE TICKET DISPENSER KIOSK PILLAR ADVETISING KIOSK

Touch4 Bespoke Software Solutions can make your Applications Workable on Any Touch Screen Kiosk Terminals.

Media Surface Touch4 can also Even Invent New Solutions that are Driven by Finger Not a Mouse Giving all of our Customers The Best Possible Experience Whilst Interacting with our companies Information and Product Purchasing Services Portal.

To Sum-Up the Media Surface Touch4 Platform Software Solution.

It is a Touch Screen Application That is Often Really the Content Running Within the Framework of Windows or Software like Touch4.

Mistakes are too often made by putting on a website a touch screen Kiosk Technology that is not properly configured meaning that The Technology Works but The Application was Not Created With The End User In Mind.

ENTROPY UK LTD.
I STORE HOSPITALITY A D CATERI G MA AGEME T SOLUTIO S:

RETAILERS STRATERGIES.

Retail Giants Invest Heavily in Strategies and Technologies that help those Sell More Grow Rapidly and Cut Out Great Operating Expenses. They Require the Ability to Instantly Act on that Changing Information either Selectively by Store and Region or Globally. All Stores Information must then therefore be Easily and Flexibly Reportable and Management Decisions must be Easily Entered Implemented and Enforced. Information Technology Infrastructure must tell Management What Was Bought When Where And By Whom and Why.

Retailers that survive and grow will understand the impacts of Promotions and Mark Down Buying Trends and also Dynamic Consumer Demographic Lifestyles.

MICROSOFT DY AMICS RMS SOLUTIO :

Suitable for Small Mid-Range to Large Retailers with a requirement for Integrated Point of Sale Solutions to Manage Operations Within Stores Across the Whole Company Business.

Dynamics Retail Management Solution Utilizes the Real Time Integration Facilities Scales Up To and Beyond Core Mid-Range Retailers With Chains of Outlets Operating

Under a Centralized Control or De Centralized Business Operating Model Including Wholly Owned Franchises Buying Groups Membership Organizations.

ENTROPY UK LTD.
MICROSOFT DY AMICS MAI OPERATI G FU CTIO :

POINT OF SALE OPERATIONS STOCK CONTROL TRACKING PRICING SALES PROMOTIONS CUSTOMER MANAGEMENT AND MARKETING EMPLOYEE MANAGEMENT INFORMATION SECURITY

MICROSOFT DY AMICS REAL TIME I TEGRATIO FU CTIO S:

REAL TIME UPDATES SENT FROM HQ TO ALL STORES ACCURATE REAL TIME SALES REPORTING VIRTUAL UNLIMITED ESTATE SCALABILITY FEATURES INCLUDE LOSS LIVE PREVENTION ITEM NOT FOUND PROMOTION TRACKING BULLION MANAGEMENT CREDIT CARD CHARGE BACK DIGITAL DASHBOARDS AND MANY MORE FEATURES AND OPTIONS.

ENTROPY UK LTD.
MICROSOFT DY AMICS RMS STORE MA AGER SOLUTIO :

Streamline your business operations Including Stock Supplies Management and Point of Sale Process.

Make Informed Decisions with Accurate Data and Powerful Reporting Tools

Market Promote and Sell across Multiple Channels.

Expand Easily to Multi Store Operations and Ecommerce

Reduce POS Operating Costs

Main features of RMS Headquarters Operations Manager.

Manage Your Entire Chain From Head Office

Control Prices Purchasing and Stock Estate Wide or by Store

View Analyze and Share Data Across Your Entire Business

Pull Detailed Sale and Stock Information from Multiple Store Operation Installations

Set and Monitor Policies and Procedures for Each and Every Store.

ENTROPY UK LTD.
MICROSOFT DY AMICS HQ MA AGER OPERATIO PROGRAMME:

Microsoft Store Operations Manager is Sold Separately From HQ It Operates Each Store In The Retail Enterprise and Maintains Data in a Local Database.

Our Own Pre-Pay-Caf Franchise Network Operation Would Operate In This Way Of Store Operations.

Automates Store Back Office Operations i.e.

Stock Pricing Tracking

Customers and Supplies

Handles All Sales Transactions At The Checkout Lane.

Key Information Contained in the store operations database is

Up Loaded to the Head Office at the Same Time HQ then

Downloads Management Changes Made Back at HQ Office to Each Stores Database.

ENTROPY UK LTD.
HQ REMOTE CLIE T COMMU ICATIO S SERVER:

HQ Client is Installed at the Remote Store and Automatically Initiates a Connection to The Head Office Based on a Schedule Specified by Head Office.

The Connection can then be made via the Internet Virtual Private Network or Dial Up Access to the HQ Communication Server.

Once Alerted HQ Client Receives Instructions to Up Load Sales and Stock Data

After Information requested by HQ is received It also Updates the Stores Database

To Reflect any Changes Made at HQ that would need to be Propagated to the Store.

HQ Communications Server is Installed on a Machine at the Head Office and is responsible for Exchanging Data Between the HQ Database and all Remote Stores.

It Listens for Incoming Messages from the Remote Stores Processes and Recovers Data for Data in the HQ Database then Forwards HQ Directives to back to Remote Stores defined in HQ Worksheets.

ENTROPY UK LTD.
MICRSOFT DY AMICS RMS S ERGY E HA CEME TS:

ADVANCED PROMOTIONS CUSTOMER LOYALTY CUSTOMER PRICE MATRIX DATA MANAGEMENT FASHION ADVANCED MATRIX HOSPITALITY CUSTOM POS AND MANY MORE MODULES.

MICROSOFT ITROSELL SOLUTIO :

Complete and Seamless Integration with Microsoft Dynamics RMS from Stock Control Through to Order Fulfillment Tier One Functionality at Tier Three pricing All Retailers can have Integrated Web Store Solutions Dramatically Increase ROI by Leveraging Dynamic RMS at and Staff Training. Centralized Management in Dynamic RMS enabling fast and easy Implementation And Eliminating Disconnected In-Store and Online Processes. Automated Credit and Processing using the Worlds Leading Payment Gateways Unparalleled Security In-Store Networks are Never Made Accessible to the Internet Easy to Use with Core Functionality Handled by Dynamics RMS Synchronization just takes a single click Managed Ecommerce Platform Network Downtime Guarantee Means Your Web Store Availability is Optimized And many more options.

ENTROPY UK LTD.
MICROSOFT ITROSELL STOCK TYPE FEATURES:

STANDARD SERVICE ASSEMBLY

BILL OF MATERIAL

SERIALISED UP TO 3 NUMBERS

MATRIX FASHION LOT MATRIX KIT

WEIGHT TARE ACTUAL FEUL PETROL TAG ALONG

PARENT CHILD VOUCHER GIFT CARD AND CERTIFICATE

STOCK CONTROL AND TRACKING

PRICING SALES AND PROMOTIONS

ADVANCED SECURITY

PERMISSIONS FEATURE.

ENTROPY UK LTD.
KEY BE EFITS FOR RETAILERS:

Track and Manage Stock More Efficiently and Effectively Streamline Point of Sale Process

Integrate and Operate with all your Existing Infrastructure Systems

Improve Productivity and Business Performance

Increase Knowledge of Operations Make Fast Improved Decisions

Offer Superior Customer Services

Improve Stock and Supplier Management Maximize Cash In Per Customer

Minimize Labor Costs

Reduce Stock Costs and Out of Stock Supplies

Integrate Credit Card Processing

Expand Easily

Integrate With Other Software Solutions

ENTROPY UK LTD.
MICROSOFT DY AMICS RMS POI T OF SALE CAPABILITIES:

Customizable Resizable Transaction Screen

Graphical User Interface

Customizable POS Buttons for Web Based Application Shortcuts

Multi Media Advertisements

Electronic Receipt on Net Display

Online Access to the Internet

Unlimited Line Item Entry

Automatically Look Up Prices

Sales

Quantity

Discount

Promotional

Internet

Features Net Display Channels Broadcast Pre Scheduled Web Sites Web Pages and Advertisements Custom POS Buttons on Screen Shortcuts to Web Sites Software Packages and Applications Tools.

ENTROPY UK LTD.
WE ARE OW READY TO LOAD OUR DIGITAL SIG AGE MA AGEME T PLATFORM SOLUTIO SUITE:

CO

ECT VISIO DIGITAL SIG AGE SOLUTIO :

The Connect Vision Digital Signage Software Solution Suite was created and developed by Saturn Communications Group Ltd. Connect Vision was developed using the latest industry standard technologies and Has been optimized for use with Microsoft Windows based Operating Systems And Standard PC Networks. Connect Vision is a Proven Robust Technology that currently powers over 15000 Display Screens across Europe. Microsoft Certified Partner and IBM Business Partner Saturn Communications are A Leading Developer of Visual Communications and Data Integration Software Products. Its in-house team of developers provides a first class resource for the delivery of market leading software products. They also pose an unrivalled capability to customize various different and changing customer solutions.

CO

ECT VISIO LITE:

Entry Level Visual Communications Product Developed and Optimized for use With Microsoft Windows Based Operating Systems and Standard PC Networks. This Product allows Organizations to Create Engaging Visual Messages Schedule Rich Media and Distribute On Screen Content to Empower Any Target Audience. Connect Vision Lite Consists of the following applications

ENTROPY UK LTD.
LITE CO TROL PA EL.

The Control Panel is responsible for launching the various applications available within the Connect Vision Lite Suite.

These applications allow for the Creation Manipulation Scheduling and Distribution Of Rich On Screen Content Within a Display Network.

LITE DESIG .

Design Content can be created Manipulated and Edited Locally Using the Designer Application.

The following Industry Standard Media Files can be Used to Create Content

Digital Video MPEG1 MPEG2 MPEG4 AVI Imagery JPG BMP TIF Power Point Macromedia Flash Web Pages Live TV Sound.

LITE SCHEDULE:

Display Content is Bundled Sequenced and Zoned as Individual Schedule Files Within the Schedule Application.

This Files Loop on a Continual Basis and the Individual Media Files Contained within the Files can be Zoned and Scheduled to Playback at a Specific Time of the Day or Night or Week.

The Individual Timing for the Scheduled Media Files can even also be Programmed For Up to a Year in Advance.

ENTROPY UK LTD.
LITE DISPLAY:

Display Content Plays Back in a Continuous Loop as Dictated by the Display Application In addition to the Visible Display Process Background Modules Operate to Safeguard the Successful Display of all On Screen Content Connect Vision Lite is a User Friendly Visual Communication Software Product Ideal For Small Scale Digital Signage Projects. CO ECT VISIO E TERPRISE:

Centrally Control and Schedule Content In Any Location Anywhere Within your Screen Network. Local Distribution Local Users can have Access to Contain Screens or Specified Areas Data Integration Data Source can be Integrated to Provide Live News Feeds and Dynamic Real Time On Screen Content HD Content Any Type of Multi Media Message can be Displayed in High Definition On Any Screen at a Time. CO ECT VISIO E TERPRISE KEY FEATURES:

MEDIA COMPATIBILITY CUSTOMIZED LAYOUTS SCHEDULED PLAYLISTS REAL TIME DATA LIVE TV CONTENT DISTRIBUTION WORKFLOW AND USER ROLES PROOF OF PLAYBACK.

ENTROPY UK LTD.
CO ECT VISIO DATA CO ECT SOLUTIO :

Data Integration Application that enables organization to align Visual Communication Display Messaging with Business Processes in Real Time.

Lower level Digital Signage Products Rely Entirely on the Production and Pre Prepared Content such as Power Point Flash and MPEG This is a highly Labor Intensive Process

This Process also has the Disadvantage that it is not possible to display the Real Time Information on Screen and as such there Is always a Delay In Getting Urgent Messages Onto Screens.

Data Connect Bridges this gap and Enables the Immediate Delivery And Display of Real Time Information Onto Screens.

This Software Solution also Provides the Functionality to Align Display Content With Any Available Data Source from Either Inside or Outside of an Organization.

ENTROPY UK LTD.
DATA CO ECT FEATURES:

Data Connect and Monitor a Document or Folder to Gather Information. This Ability can Automate the Display of Vital Business Data as Scrolling Tickers Tables and Animated Graphs.

For Real Time Systems where Information is Not Document Based Data Connect can Listen to the Information Flow and Immediately Transform this Data into Dynamic On Screen Content.

This functionality is ideal for RSS Feeds and Advanced functionality Not Only Capture Routes Formats and Displays but this Data can Also Apply to Intelligent Filters.

CO

ECT VISIO DATA CO

ECT:

Data Connect Concept Dramatically reduces the TCO of Visual Communications Display Systems by Reducing the Staff Costs Associated with the overall Management Process

Additionally Data Connect Software Solution Provides a Unique Platform to Automatically Display Real Time Business Data to a Target Audience In the Right Place and also At the Right Time.

When Data Connect is Combined with Connect Vision Enterprise Data Connect Provides Unrivalled Capabilities for Organizations to Use Information Display Screens as Key Business Information Tools.

ENTROPY UK LTD.
CO ECT VISIO CO TRIBUTE SOLUTIO :

Connect Vision Contribute is an Add-On Module for the Data Connect Application that Enables Users to Create and To Update their Own RSS Feeds.

When Combined with the Multi Screen Display Capabilities of the Connect Vision Enterprise Software Solution Suite

The RSS Information can then be Harnessed to Provide Real Time Scrolling Tickers and Dynamic Animations

This Flexible and Extensible Web Based Module Provides Users with the Capability to Update Text Based Information across an Entire Network of Screens in Only Seconds.

CO TRIBUTE FU CTIO S:

This Software Solution Suite was Designed and Developed to Complement and Enhance the Effectiveness of our Existing Communications Methods

By Creating Real Time Push Visual Communication Channels that allow Organizations to Deliver Any Visual Message At Any Time In Any Country And Also Company Wide

ENTROPY UK LTD.
CO ECT CO TRIBUTE CUSTOMIZATIO :

Connect Vision Contribute can also be Customized to Any Individual Business Requirements and can also be Configured to Allow Specific Users to Certain Information Fields Based Upon their Roles or Credentials

When Combined with the Connect Vision Suite of Tools Contribute Modules Provide Users with an Incredibly Quick and Easy Way of Updating Text Based Content

Connect Vision Software has been Developed to Harness the Latest Potential of Large Screens PC Multi Media Content and also Business Systems to Provide a Completely New Visual Channel for Communications Organizations.

ENTROPY UK LTD.
WE ARE OW READY TO LOAD OUR BESPOKE ELECTRO IC POI T OF SERVICE EPOS MA AGEME T SYSTEM:

FUTURE SMOOTH BESPOKE EPOS SOLUTIO S:

Future Smooth is an IT Services Solutions Company that is based in the North West of the United Kingdom and they Specialize in Providing All Round IT Services for Medium to Large Scale Business and Government

The Future Smooth Organization believes As We Do that IT should be Widely Available and also affordable.

They Pride themselves as Being One of The Best High Quality Software Solutions Providers that Operate in the United Kingdom Today

Future Smooth Have Well Over a Decade of Experience and Work with Many Different Organizations of Various Different Sizes and also From Many Different Countries Around The World.

FUTURE SMOOTH SERVICES:

The Future Smooth Organization Provide a Huge Range and Number of Different Services for all of their clients that can help your business totally integrate the

Hospitality Catering and Management Services Required for Youre Organization on an End to End Services Basis.

Their Philosophy is that Nothing Is Impossible When it Comes to IT And also that Your Company is Only Limited By Your Own Imagination.

ENTROPY UK LTD.
FUTURE SMOOTH RESTAURA TS A D BARS SOLUTIO :

This Solution includes many advanced features and has also been designed with maximum ease of use in mind.

The future smooth software solution for restaurants has been designed and is ideal for restaurants and eatery establishment usage.

The system contains Table Selection and Addition Cover Swapping Sending Direct Orders to the Kitchen or Bar.

Configurable Menus and also Detailed Management Reporting Tools as well as many more other exciting features.

FUTURE SMOOTH FEATURES I CLUDE:

TABLE OR CUSTOMER SELECTION MANAGEMENT SHIFT STAFF LOG-IN REPORTING ON POS MACHINES INTUITIVE RESTAURANT ORDERING SYSTEM WITH MULTIPLE OPTIONS SELCTION PREFERENCES MOVE TABLE CARRY BILL OVER CHANGE COVERS SEND ORDERS PAY BILL NOW

ENTROPY UK LTD.
DIRECT PRINTING FROM EPOS MACHINES LOCATED IN OTHER AREAS QUICK ORDERINGFOR BAR RETAIL ALLOWING FOR MULTIPLE USERS TO HOT SWITCH WITHOUT LOG IN OUT PAYMENT AREA WITH BILL SPLITTING BY ITEMS OR COVERS DISCOUNTS AND COMPS RECORDED AND LOGGED MASTER INTERIM CASH UP ANYTIME IN MANAGEMENT AREA INTELLIGENT GRATUITY CALCULATOR EPOS PRINTER SWAPPING ELECTION IN MANAGEMENT AREA (quickly rectify printers) EPOS STOCK CONTROL LOW STOCK LEVELS PRODUCTS SUPPORT PRODUCTS SUB TYPES REPORTING TOOLS ITEM SALES CACH AND STAFF REPORT IN EPOS MANAGEMENT AREA RESTAURANT BAR TAKEAWAY PRODUCT MANAGEMENT (ease of use) PRODUCTS BY BARCODE TYPE USER MANAGEMENT CONTROL CONTROL ACCESS RIGHTS AND VIEW PERFORMANCE OF ALL USERS Can be used for multiple sites.

ENTROPY UK LTD.
FUTURE SMOOTH BARS A D PUBS SOLUTIO :

Future Smooth Software Solution for Bars and Pubs contains many different features Such as Hot Swap Quick Ordering and is totally flexible for you to create Youre Menus and also to Manage Your Staff Products as you wish.

If your Bar or Pub Sells Food then you could also take advantage of the restaurant features in the system enabling you to then Send Orders Directly to the Kitchen

And also to Cash Up for Food and Drinks and Any Other Categories of Products Independent Of Each Other.

FUTURE SMOOTH TAKEAWAY RESTAURA TS SOLUTIO :

As well as containing the best in quick ordering and security and also as well as having detailed reporting tools the FS Software Solution also has Takeaway Specific Option Features.

If your Takeaway does deliveries you could then incorporate the use of the Software Solutions Delivery Module which would then Enable Your Company to then Store and Recall Customers Details From Telephone Ordering Link.

This Suite with Customer Loyalty Card and a Number as Well as Caller ID features

And your Takeaway Will Be The Smoothest Running Business In the Town Running In Your Area.

ENTROPY UK LTD.
FUTURE SMOOTH Wi POS HA D HELD SOLUTIO S:

Future Smooth Wi POS Software enables you to run another Till System or Table Top Payment Facility Away from the Main Touch Screen Area Promoting Efficiency and also Quick Ordering for Food or Services in either Small or Large Establishments Without the Need for a Second Till System.

Future Smooth Installs the Wi Pos Solution Suite On Top of the Range Hand Held Wi-Fi Enabled Hardware.

It has been designed to seamlessly integrate with the future smooth platform software solutions range of suites.

FUTURE SMOOTH EPOS FOR RETAIL STORES A D SHOPS:

Future Smooth Touch Screen Till Software Solution can help Transform You Retail Store Point of Sale to a Smoother Quicker and Much More Effective Process

Using Quick Barcode Scanning Into the Simple To Use Yet Very Advanced Graphical User Interface

All Your Sale and Staff Data is Transformed Into Usable Easy to Understand Reports Future Smooth Software Solution Suite was built on the Latest Technology

This Solution is Affordable to Anyone form a Single Till Store to a Multi Chain Retail Operation.

ENTROPY UK LTD.
FUTURE SMOOTH WEB SOLUTIO S:

Future Smoothes experience in providing a Well-Tailored Usable Web Standards Compliant and Accessible Website.

Will surely keep our business One Step Ahead of the Rest of the Competition.

Future Smooth also provides services that Update You Customer Email Account Solutions from your site.

Future Smooth Web Solutions can provide Full Ecommerce Sites Complete with Payment Gateways.

Content Management Systems and all other necessary features that would be required for a complete Online Shop

Future Smooth work with all of their customers and clients all the way from start to finish and from end to end to ensure that they have provided exactly the right website that we would require.

Future Smooth have over 10 years experience in Web Marketing and can establish for us an Online Presence and also Maximize the Appearance of Our Website in the Search Engine Pages as Well as Influential Website Pages.

They can also Manage our Online Advertising Accounts and Show Us Ways to Ensure that the People Who Visit Our Site is Targeted Customers Who Have Been Selected and Who Will Also Purchase From Us.

Future Smooth can also help in other areas such as Managing Our Customer Email Campaigns.

ENTROPY UK LTD.
FUTURE SMOOTH CUSTOM APPLICATIO S:

The future Smooth organization also specializes in operating Tailored Programs Specifically designed for your business needs.

Using their experience and Expertise in Multi-Platform Development Their Solutions And Ranges of Bespoke Software Solutions.

Will Save Our Company Many Precious Valuable Man Hours.

There is no limit to the size of the applications that Future Smooth can provide the main focus should be on Improving Our Business Processes.

By Integrating All Current Applications Providing Much Less Confusion and More Saved Time.

Introducing the Future Smooth Bespoke Solution to your business may entail Future Smooth Examining your companys current operating systems infrastructure and service solutions modules.

To enable them to discover the areas in which they could possibly improve your companies business flow.

Future Smooth easily and effortlessly achieves this task by Creating New Bespoke Software Solutions Systems to Integrate Into Each Other.

ENTROPY UK LTD.
FUTURE SMOOTH DATA BASE SOLUTIO S:

As your company grows so does your need for larger and safer information storage

Future Smooth In Re-Organizing and Expanding Existing Databases into More Efficient Data Sources.

As well as with More Effective and Time Saving Querying Process the Features Include

Develop New Databases Integrate your Current Solutions into Other Applications Report or Track Software.

Future Smoothes Platform Software Solution Suites can work with Any of the Current Database Technologies or Recommend the Most Suitable for the Job at Hand.

Future Smooth can provide Full Installation and Testing of your Databases Whether Remote or Local.

They can also Manage the Security and Backing Up of All of your Valuable Data with all Necessary Upgrades.

Ensuring that your company is running on The Latest Most Robust Database Technology Software Platform Solution Suite Anywhere Out There in The Market Today.

ENTROPY UK LTD.
FUTURE SMOOTH HARDWARE I STALLATIO A D MA AGEME T:

Future Smooth Organization Provide Full Installation and Testing of Hardware Solutions and can Assist in Installing our New Hardware Quickly and Efficiently.

Their Expertise in Setting Up Servers Networks Rebuilding Computers and also in other areas such as Hand Held Device Configuration will also save our company Time and Money.

FUTURE SMOOTH HARDWARE SERVICES SOLUTIO S:

If you are looking for Hosting Solutions Back Up Solution or Data Centre Sourcing Future Smooth can also offer their expertise and provide you with the best Quality and value for your money.

They can also assist in smaller areas such as setting up your Internet or Extranet Connections or any other problem that you may be facing with peripheral devices within our organization.

If you just wish to find the most cost effective hardware for your business you can still count on the experience expertise and the knowledge of the Future Smooth Software Solutions Company in your quest for just sourcing hardware.

They can also help to obtain the best items at the Best Price they can Assess our Peripheral Purchasing Assets to Examine Whether we are Purchasing The Right Items For both Current Usage and also for The Future.

ENTROPY UK LTD.
WE ARE OW READY TO I STALL OUR MI ICOM DIGITAL SIG AGE DISTRIBUTIO PLAYER MA AGEME T SYSTEM:

Leading Solution in Real Time Multi Media Delivery is The Minicom DS3000.

This Player Distributes High Definition Video and Stereo Audio From a Single Player Over CAT5/6/7 Cable Link.

Linking to Multiple Screens Located up to 600m or 200f away from the main source.

As a Long Range System the DS3000 is ideal for Distributing Multimedia Content in Shopping Centers Transportation Hubs Hotels restaurants Bars and Clubs Educational Facilities Corporate Environments.

This Digital Signage Solution Allows Companies to Multiply the Messages without Adding Additional Media Players.

ENTROPY UK LTD.
BASIC OPERATI G SPECIFICATIO :

The DS3000 Vision packs a three in one punch Audio and Video Broadcasting and Serial Management Channels All In One Box.

Broadcasting is Delivered in High Definition Video at 1080p 1920x1200@60HZ

Add a DDC Display Data Channel which is a standard communications channel between the display adapter and the monitor

The DDC is used to pass extended display identification data (EDID) which is stored in the monitor and describes its characteristics i.e? Vendor Name Serial Number Frequency Range protocol optimizes player screen interaction for the best experience.

I STALLATIO CO FIGURATIO SUPPORT:

The DS3000Vision Digital Signage Solution Player Supports any Installation Configuration From Star to Daisy Chain.

With the Dual Cascade Receiver Unit you can even Broadcast to Two Back to Back Screens Using a Single Receiver Whilst Still Controlling Each Screen Separately.

The Minicom Digital Signage DS3000 Vision Player Distributes Multimedia Content over 600m or 200ft allowing you to place your screens

Wherever you want in the Most Optimal Locations to Achieve the Widest Possible Coverage and Reach More Customers.

ENTROPY UK LTD.
BI-DIRECTIO AL RS32 TECH OLOGY:

DS Vision 3000 enables you to Not Only Send a Command but Also to Query the Screen and to Receive an Automated Response.

Remotely View Screens Status Instead of Walking from Screen to Screen Remotely Turn Screens On or Off.

Remotely Monitor Screen Operation Time Preventing Overheating and also Tripling Screen Life Span.

Remotely Increase Volume and Brightness Connect and Extend Serial Devices Such as Touch Screen Screens Superior Management.

Take Full Control of your Digital Signage Network with the Industries Only Last Mile GUI Based Management Programe.

Now you can Manage Not Only Your Content but Also All of Youre Screens.

ENTROPY UK LTD.
ADVA CED GUI GRAPHICAL USER I TERFACE:

Quickly and Easily Identify Individual Screens in a Multi Network

Obtain Full Topology Reports Instantly

Categorize Your Screens by Group with the Click of a Mouse

Perform Dozens of Action On Different Screens Simultaneously

At Closing Time Shut Down All Indoor Screens Leaving Outdoor Screens Running to Continue Advertising to the Footfall Traffic Reducing Screen Running Expenses and also Extending Screen Life Cycle.

Darken All Malfunctioning Screens Instead of Leaving a Blue Screen During Maintenance.

Reduce and Simplify Installation Time with the Systems Configuration Settings function

Configure Before Installation so that our Pre-Pay Caf Digital signage Network and System Will be Up and Running as soon as the screens are installed.

After Installation Export your Configuration Settings to Other Similar Locations Franchise Store Operations or Other Branches.

ENTROPY UK LTD.
OVERALL SYSTEM CO TROLL:

DS Visions Open Protocol can be Integrated into your Current management Systems so that you can control all of your Digital Signage Equipment from a Single Player Management System.

Simplify Tuning With Digital Skew Export no more walking from screen to screen to Fix an Image with the Digital Skew Function.

You can Export Skew Parameters of a Perfect Screen to Others

For the Tuning of Preliminary Screens use the Handy Tuning Unit which is a Hand Held Device that you can use to Operate from Floor Level While Looking at the Screen.

The Minicom Digital Signage Display Network System is the Most Comprehensive Digital Signage Distribution System

Combining of a Broadcaster Media Player Unit Line Splitter and a Receiver Unit We Personally Believe that the DS3000 is the Ultimate All In One Player To Screen

Digital Signage Control Distribution System Around Anywhere On The Market Today.

ENTROPY UK LTD.
Indoor Touch Screen Kiosk Terminal Functions:

TCP/IP / GSM GPRS / Wi-Fi / BLUETOOTH

External links to company products and services via Touch screen order entry indoor display kiosk terminal. Membership Genuine Registration Signature Verification Signage LCD / Contact less Mi- Fare RFID Touch Screen Serial Industrial Keyboard Interface with user friendly approach to ordering products or services resulting in reduced wait time queue busting. Company Logo-Icon Assisted Color Touch Screen Interface Display Technology (Just Press The Co Logo) Touch Screen Alpha Numeric Company Product Sales Search Facility Touch Screen Company Product Price List Search Facility Touch Screen Company Product Checkout Counter Page Facility Touch Screen Quest for Order Tracking Search Facility Touch Screen Built In Company Save Site To Web Site Menu On Board Camera A4 Laser Printer and many More new and just as exciting service applications.

ENTROPY UK LTD.
Outdoor Touch Screen Kiosk Terminal Functions: TCP/IP / GSM GPRS / Wi-Fi / BLUETOOTH External links to company products and services via Touch screen order entry outdoor tamper proof pre Paid kiosk terminal Membership Genuine Registration Signature Verification Signage LCD Contact less Mi Fare RFID Proximity Sensor Serial Industrial Keyboard Interface with user friendly approach to ordering products or services resulting in reduced wait time queue busting. Company Logo Assisted Touch Screen Interface Display Technology (Just Press The Co Logo) Touch Screen Company Product Sales Search Facility Touch Screen Company Product Price Search Facility Touch Screen Company Checkout Counter Page Facility Touch Screen Quest for Order Tracking Facility Touch Screen Built In Save Site to Web Site Menu On Board Camera A4 Printer Barcode Reader. And many more new changeable and upgradeable enhancements that can be deployed directly to any of our systems operating pre-paid terminals.

ENTROPY UK LTD.
Indoor Information Touch Screen Kiosk terminal Functions: TCP/IP GSM / GPRS / Wi-Fi

External links to company services via color Touch screen data entry interface device with friendly approach for static search via touch

Member Genuine Signature Verification

Company Assisted Search Capabilities

Events Search / Property Search / Company Product Search Whats New Search

Way Finding Search / Questionnaire / Slide Show Maker Customer Feedback

Static Page Editor / Log-In Activity / Digital Signage Advertising Legal Services Search

General Network Information Search / Staff logIn-Out

A4/5 Printer

And many more new and exciting features that Would follow!

ENTROPY UK LTD.
Customer Table Top Order Entry Device System Function:

TCP/IP / GSM GPRS / Wi-Fi / BLUETOOTH

External links to company products and services via 12 inch color touch screen customer order entry Interface device with user friendly approach to ordering products and or services resulting in reduced wait time queue busting.

Multilingual Functionality for all of our Foreign Customers

Company Logo Assisted Touch Screen Interface Display Technology

(Just Press the Co Logo)

Membership Genuine Signature Verification

Touch Screen Alpha Numeric Company Product Sales Search

Customer Built to Order Food Menu Selection and Purchasing

Digitally Streamed Network Video Data Content Information

Preference List for Seating Display Member Privileges

ENTROPY UK LTD.
Touch Screen Company Product Price List Search

Direct To The Kitchen Food Order Placement

Touch Screen Quest for Order Tracking

Touch Screen Company Checkout Counter Page

Built In Save Site To Web Site Menu

Frequent Diner Programe and Reward Scheme

Split Check by Member Account

Call Staff Call Cab

Pay At Table Facilities

ENTROPY UK LTD.
Mini-Com DS Vision 3000 Digital Signage etwork Player:

Our Network incorporates the use of the Mini-Com DS 3000 Digital Signage Network Player which is a leading solution in real time multimedia delivery.

Mini-Com DS 3000 delivers high definition video and stereo from a single Player over CAT5 /6/7 Cable link to multiple Plasma LCD or HD display Screens that can be located up to600m/200ft away from the host receiver.

Digital Signage System Features:

Superior Management we take full control of our digital signage network with the industries only last mile GUI based management programe

We not only manage all of your video content but we also schedule and control the displaying of all of your digital video data streamed content that is then delivered to all of our display screens and terminals located throughout of the Pre-Pay-Caf network.

We incorporate the use of an individual screen name tagging system to quickly and easily identify individual screens in our multi-screen network

ENTROPY UK LTD.
Auto Detect: Obtain Full Topology Reports Instantly Grouping:

Categorize our screen network by group simply with a click of a mouse (or by touch) to perform an action on multiple screens simultaneously

Auto Shut Down:

At closing time we shut down our indoor screens whilst still leaving any outdoor facing screens running so that they still continue to broadcast Messages delivering and sending advertisements to the footfall traffic passing by

This Digital Signage network system is effortlessly controlled via our in-house Single management control authoring system

Our Pillar Kiosk Terminal Information Data Will Be Streamed From This Network Distribution Display Device.

ENTROPY UK LTD.
Wall Mounted Touch Screen Digital Signage Display Functions:

NEC Touch Enabled Public Display with S-IPS TFT Display Functionality ILE-Matrix Function for Video Walls (up to 4x4) Intelligent Self Diagnostics Features Navi Set and Navi Set Administrator Compatible Video Detect Signal Priority Settings Optional Wall Mount Speakers Rapid Update of Content and its Immediate Delivery The Definition of Playback in a variety of Playback Formats Attention Grabbing Real Time Information Deliver Rich Multimedia Content whilst maintaining Perfect Image Quality Every Time Boost Exposure While Reducing Costs

Wall Mounted Touch Screen 32-40 inch Monitors with serial connection for online services which means customers can now touch the screen with their bare fingers or gloves making our wall mounted touch screen digital signage network ideal for company product search and services in several selected public outlets and locations

ENTROPY UK LTD.
WE ARE OW READY TO LOAD OUR WEB HOST REGISTRATIO SYSTEM SOLUTIO :

Host Gator is one of the worlds top 10 largest web hosting companies with more than 1000000 hosted domains.

They have over 150 staff employees to provide you with round the clock superior support

Host Gator is the perfect choice whether you are looking for business personal or even fortune 500 hosting

All of the Host Gator web host applications and solutions offer a 45 day money back guarantee and a 99% up time guarantee.

And another that is fully guaranteed by the owners themselves.

HOST GATOR FEATURES I CLUDE:

CO TROL PA EL FEATURES LATEST C-PANEL FANTASTICO SOHO LAUNCH HOTLINK PROTECTION IP DENY MANAGER CUSTOM ERROR PAGES INSTANT BLOGS INSTANT PORTALS INSTANT FORUMS INSTANT GUESTBOOK INSTANT COUNTER INSTANT FORM MAIL INSTANT PHP NUKE REDIRECT URL

EMAIL FEATURES PoP3 ACCOUNTS WEB MAIL EMAIL ALIAS AUTO RESPONDERS MAILING LISTS CATCH ALLS SPAM ASSASIN MAIL FORWARDING IMAP SUPPORT SMPT

ENTROPY UK LTD.
OUR WEBSITE SETUP CO TROL PA EL FU CTIO S: Free Registration For All In store Customers 50 Mega Bytes of Free Disk Space PHP 4 Scripting Plesk Control Panel E-Mail Features 5 POP/IMAP-Mail Box Web Control Panel Catch All E-Mail Account POP3 Accounts Web Mail E-Mail Alias Mailing Lists

Web Based E-Mail STMP / Out Going Mail Web Based File Manager

Mail Security and Management Including E-Mail Address Blocking

Zen Cart Cube Cart PHP My Admin PW Protected Libraries Ecommerce Features Private Network OS Commerce Custom Error Page Instant Guest Book Hotlink Protection Instant PHP Nuke

Latest cPanel Instant Blogs Instant Forums Fantastico Soho Launch

Anti-Spam Anti-Virus Auto Responder Catch Alls Spam Assassin Mail Forwarding

And many more upgradeable features including 24/7 Customer Services Support!

ENTROPY UK LTD.
FEATURES I CLUDE:

WEB BASED FILE MANAGER

PW POTECTED LIBRARIES

PHP MY ADMIN

ECOMMERCE FEATURES:

SHARED SSL

PRIVATE NETWORK

AGORA CART

OS COMMERCE

ZEN CART

CUBE CART

Host Gator also provides other services such as reseller hosting and dedicated servers.

They also provide 24/7 round the clock full technical help and support.

ENTROPY UK LTD.
WEB HOST CO TROL PA EL:

The Control Panel Function in the Host Gator Solution Suite is reported to be one of the best and number one used Control Panel Platform Solution Anywhere in the World.

WEBSITE BUILDER:

Site Builder will allow you to create a professional looking Website within minutes.

WEB TEMPLATES:

With the Host Gator Deign Solution you can use the Pre-Installed Templates on all of your Hosted Domains.

SITE TRA SFER OPTIO S:

DOMAIN

FILE TRANSFER

MY SQL TRANSFER

SCRIPT TRANSFER

It can sometimes be very difficult labor intensive and time consuming when switching Web Host Companies but Host Gator offers that little bit more of services

That make Changing Web Hosting Companies Stress Free And they can Handle the Whole Process for You.

ENTROPY UK LTD.
RESELLER WEB HOSTI G SOLUTIO :

You would be amazed how Easy Lucrative and Cheap it is to Become Your Very Own Hosting Company

Host Gator Will Provide All of the Tools and Support Needed to Have Us Up And Running In Just a Few Minutes.

All Reseller Plans Allow You to Create Unlimited Web Sites Under Your Own Package Prices and Brand.

The Best Part is that You Keep 100% of The Money That You Collect.

ENTROPY UK LTD.
WE ARE OW READY TO LOAD OUR COMPA Y ACCOU TS MA AGEME T PLATFORM SOLUTIO :

SAGE ACCOU TS PRODUCTIO PLATFORM SOLUTIO :

Headquartered in Newcastle Upon Tyne Sage UK Limited is a Subsidiary of The Sage Group PLC and is a leading supplier of business software And service to over 5.7 million customers Worldwide.

Their range of business software and services are continually evolving

Their Range Includes Software to Manage your Business Finance Run the Payroll Manage Customer and Supplier Relationship Plan the Business and Support your HR Functions.

This software ranges from Accounts Payroll Forecasting Business Intelligence to Customer and Supplier Relationship Management Including eBusiness for Start Ups.

ENTROPY UK LTD.
SAGE SOFTWARE SERVICES I CLUDE:

EXCELL SUPPORT

HR ADVICE

HEALTH AND SAFETY ADVICE

TRAINING COURSES

SAGE ACCOU T PRODUCTS SOLUTIO S:

An easy to use highly flexible tool packed with features designed to offer your clients a quicker more efficient and individual service.

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Sage Accounts Production Integrates with your Existing Microsoft Office Applications

Allowing you to Transfer Data from other Sage Software enabling you to Import Data Quickly and Easily to Save Time and Potential Risk of Re-Keying Information.

ENTROPY UK LTD.
ADD VALUE TO YOUR CLIE T RELATIO SHIPS:

Accounts Templates are Regularly Updated to take account of Change in Disclosure Requirements so that you can be sure that the accounts you Produce are Fully Compliant

SAGE ACCOU TS SOFTWARE PRODUCT SOLUTIO SUITES:

SAGE ACCOU T SUITES:

SAGE ACCOUNT PRODUCT ADVANCED SAGE GROUP CONSOLIDATION SAGE COMPANY SECRETARIAL SAGE INSTANT TAXATION SAGE PERSONAL TAX SAGE BUSINESS AND PARTNERSHIP TAX SAGE TRUST TAX SAGE CORPORATION TAX SAGE PRACTISE SOLUTIONS SAGE DOCUMENT MANAGEMENT SAGE ACCOUNTS CLUB SAGE ACCOUNTS CLUB PAYROLL BUREAU SAGE ACCOUNTS CLUB PRIORITY LINK SAGE COMPLIANCE STARTER PACK SAGE INSTANT COMPLIANCE STARTER PACK

ENTROPY UK LTD.
HELP WHE YOU EED IT MOST:

All Sage Practice Suites is supported by a dedicated telephone help desk so if there are any queries or need advice their experts are always ready and willing to assist.

XBRL FOR ACCO TS PRODUCTIO :

Sage Accounts Products have been working closely with HMRC to produce versions of their software across their corporation.

Tax and Accounts Production Solutions to support the pending move to XBRL/iXBRL For Accounts and Corporation Tax Computations.

And many more services of interest!

ENTROPY UK LTD.
WE ARE NOW READY TO LOAD OUR HUMAN RESOURCES SOFTWARE SOLUTION SUITE:

Grey stones HR Consulting are specialists in HR Consulting.

Formed in 2005 Grey stones hr consulting bring over 35 years of experience in handling HR Reward and general management issues.

Their directors and consultants have many years of experience in providing advice and support in HR Reward and business management

Senior Management Managing Director Level. This company was formed to provide support to companies in three specific areas.

Human Resources Reward

Training. HUMAN RESOURCE SUPPORT:

Grey stones HR human resource solution concentrates on providing employers with the everyday employment support they need.

They help organizations in all sectors from the micro employers with2 employees through to large scale organizations with hundreds of employees.

ENTROPY UK LTD.
Grey stones specially developed employment pack TM provides a complete package of 35 ready to use forms and documents for employers.

The format of the pack has been designed to enable any employer to manage or deal with day to day issues and provide guidance and ready to use forms from

Interview through to appointment of staff to discipline to grievances and dismissal.

EMPLOYMENT PACK:

Grey stones hr solution is designed to walk employers through its Documents in an easy to read and understandable way.

GREYSTONES SUPPORT PACKAGE:

Grey stones have been designed to help employers who are facing personnel problems and need the comfort of experienced HR professional support.

Grey stones H R knows their customers want to control their costs so they sell their support packages in 4 hour units. This support can be used to hand hold employers through issues or for consultancy on specific hr issues.

ENTROPY UK LTD.
REWARD SUPPORT SOLUTION:

Rewards are common issues for all businesses especially for larger companies.

Getting rewards right saves time and money as an employer if you provide the right pay level and reward package for your staff

From shop floor through to directors you can reduce labour turnover and absenteeism both of which can be symptoms

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For all levels of jobs developing bonus schemes or pay structures using their own point factor job evaluation scheme.

Setting the pay and benefits of directors requires special knowledge Grey stones HR reward consultants bring many years of knowledge and experience

In structuring reward packages for directors that reflects the combination of risk performance and reward that good directors demand.

ENTROPY UK LTD.
TRAINING SOLUTION:

Grey stones HR consulting suite delivers training in its specialist areas of reward in human resources in particular they deliver public courses in company training on absence management and reward management.

GREYSTONES HR CONSULTANTS SOLUTION SUITES:

HR SUPPORT

REWARD PACKAGES

BONUS AND INCENTIVES

DIRECTORS REWARDS

JOB EVALUATION

ENTROPY UK LTD.
OUR PROMISE: The Entropy UK Ltd Organization and all of our Pre-Pay-Caf Staff believe that we are the best in the industry. And we are always ready and willing to assist you no matter what time of day night or even year It is so you can all rest assured that at Pre-Pay-Caf we think about and cater for all of our customers. Delivering the right services at the right time to the right people in the right place24 hours a day. We believe that to stay ahead and competitive in todays fast paced electronic world and society That it is crucial for all companies to pre-plan their own technologies not only to keep pace but also to enhance their businesses. To keep all of their customers happy satisfied loving their technologies and still wanting more. So thats why we at Entropy UK Ltd have taken the time and used our extensive experience and knowledge in understanding our technologies and infrastructure To Deliver for all of our customers a state of the art second to none Pre-Pay-Provider-Service-Company that will surely deliver unrivalled cost effective solutions for all. That will then also allow all of our customers to achieve an optimum balance of productivity and convenience All served with the added extra benefit of a little bit of tender loving care. Our entire team is then therefore committed to ensuring that we meet those needs and challenge head on. As a result the Entropy UK Ltd Pre-Pay-Caf Organization would welcome the opportunity to earn your trust We would then go on to deliver on that promise to you and go on to provide the very best Pre-Paid-Provider-Service-Company that is Currently Trading and or Operating Anywhere in the World or Certainly from Anywhere in our Current Pre Paid Services Industry.

ENTROPY UK LTD.
WE HAVE OW FULLY COMPLETED WITH THE EXPLA ATIO

A D PROPOSED CO STRUCTIO A D IMPLEME TATIO

OF THE PRE-PAY-CAF I FRASTRUCTURE ETWORK A D ALL

OPERATI G SYSTEMS SOLUTIO S. COMPLETIO OF SETUP:

The People Work Experience Related To My intended Business

My work experience has been as follows: 1995 1998 Position__________ at ________Co. Describe your work responsibilities in detail: ______________________________________ 1998 2006 Product Manager at ABC Imports Co. Describe your work responsibilities in detail: ______________________________________ I have included a list of work references and character references as Exhibit A I have personal contacts in Hong Kong and Singapore who are ready to assist in the design, production, and packaging of the WIDGET line. Two large discount chains have encouraged me to make presentations to them.

Personal Background and Education Credentials

EDUCATION CREDENTIALS: My education includes: _________grade school, graduation from __________ high school (class of ____). My higher education includes a _____degree earned in ______ at______________, _______ year. In ________school I participated in the following activities (student council, student body officer, sorority/fraternity, clubs, etc.) I have also taken the following courses and seminars: My Own Business Internet Course, ____________, and ______________. My hobbies are: _________________________________________________ My ongoing education includes subscriptions to the following professional journals: Wall Street Journal, Plastics World, Fortune Magazine, Business Week. I belong to the following professional and service organizations: National Association of Importers, American Plastics Association, The International Chamber of Commerce.

SECTION 3: COMMUNICATIONS

Computer and Communications Tools

I plan to take advantage of all the computer and communications tools presently available to establish myself on the same level playing field as my large competitors. Following are the tentative specifications and budget for this equipment.
Resource Requirements: Communications

Enter a description of all communications equipment. Enter a budget for all communications equipment.
Telephones

Enter a description of all telephone equipment. Enter a budget for all telephone equipment.
Facsimile

Enter a description of all fax equipment. Enter a budget for all fax equipment.
Computers

Enter a description of all computer equipment. Enter a budget for all computer equipment.
Internet

Enter a description of necessary Internet providers. Enter a budget for Internet access.

SECTION 4: ORGANIZATION
Business Organization

I plan to form a corporation for my business. It is my intention to grow Widget into a large firm with international relationships. The initial and ongoing costs of operating as a corporation will be a necessary business expense. Also, since a properly run corporation will afford me some limits of liability, I feel this is the right form of business for me. I intend to depend on my attorney to handle all aspects of setting up the corporation and maintaining proper corporate records.

Professional Consultants

I feel it is important that my team of professional advisors be in place before I start in business. Here is a list of these professionals: Attorney: Suzie Catchum Accountant: Norman Numbers Insurance Agent: Paul Premium Banker: Douglas Deeppockets E-commerce Consultant: Mary Smith Other: _________________ Other: _________________

SECTION 5: BUSINESS LICENSES AND PERMITS

My due-diligence procedures for licenses, permits and business names will be as follows: DBA: I plan to do business as Pre-Pay-Caf Zoning: Initially I will be working out of my home. When a staff is required I plan to move to a C-1 office space with a short-term lease with options to extend and expand. Licenses: Licenses will be secured from appropriate authorities: Local permits: Working at home: City Clerk at City Hall State licensing: An account will be set up with the State Board of Equalization for sales tax reporting. Federal: No federal licensing will be required.

Trademark: My attorney is conducting a trademark search for the Pre-Pay-Caf Organization and Corporation If available we will follow our attorneys instructions in protecting the name. EIN: AN employers identification number has bee secured from the IRS. Sellers Permit: None are required at the present time.

SECTION 6: INSURANCE
I plan to use the services of Paul Premium, my insurance agent. My insurance policies and limits of coverage are as follows: Mr. Premium will provide me with a tabulation of all policies and limits of liability. The company will not be self-insurance on any insurable risks.
Workers Compensation insurance will be available from State Fund Insurance when I hire the first employee.

SECTION 7: LOCATION AND LEASING

During my start-up phase of approximately 6-12 months, I plan to operate out of my home office. Once my business is established, my initial office requirement will be approximately 1,000 square feet with two private offices and a secretarial area. My office criteria will include: 1. Convenience to my home. 2. A short-term lease of 1 - 2 years with two 1-year options. 3. A lease provision that the landlord provide me expansion space as required with a kick out clause if expansion space is not available. 4. Office layout including tenant improvements provided by the landlord. See Exhibit "C". 5. Lawyer review of the lease. 6. Use of the Lease Check-off list that is attached as an exhibit. The use of these location criteria will gain me experience in handling much larger leases for space in the relatively near future. Future growth plans include warehousing of merchandise. I will be incurring large lease obligations that will be carefully reviewed.

Location Criteria
Space requirements Future requirements Site analysis study (when needed) Demographic study (when needed) Lease check-off list (when needed) Estimated occupancy cost as a % of sales Zoning and use approvals

SECTION 8: ACCOUNTING AND CASH FLOW

Internal Controls

My accountant, Norman Numbers, is experienced in my type of business, which includes international trade. He will help me set up a system of internal controls to make sure that Widget Corporation will receive all of its income without any of it being siphoned off by waste, fraud, dishonest employees or carelessness. This will include an inventory policy including who can sign for goods and services and who controls the release of goods and services out the door. Included in the internal control policy will be the requirement that the only person authorized to sign purchase orders, make capital acquisitions and sign checks will be myself personally.

Cash Flow Planning

Attached is an exhibit of my one-year cash flow analysis including estimated sales, all costs and capital requirements. I have included a checklist of all expense items for input into my cash flow projections.

Analysis of Costs

Attached is an itemized cost-breakdown of each individual Widget product that will be in my initial line. My initial target mark-up will be _____%.

SECTION 9: FINANCING
Financing Strategy

My requirements for start-up capital are as follows: Attached is a list of expenses for which I will require either start-up capital or financing. These items include buying supplies, getting a computer, equipment and fixtures, tooling, travel expenses and start-up overhead expenses. These expenses are included in my monthly cash flow projection to indicate the ongoing requirements for cash. My sources of financing for starting my business are indicated in the following spreadsheet. While I will not be depending on banks for financing, there will be other resources available to me such as leasing of equipment and fixtures, credit from suppliers, mortgage financing, etc. My referrals include the following helpful contacts to lending institutions: my accountant, the Small Business Administration, friends, relatives, etc. I am prepared to make presentations to potential lenders. My presentation kit includes this business plan, my personal financial statement and personal tax returns. I will be prepared to be specific in my needs for financing, the payback program and my sources of repayment. I will furnish potential lenders a cash flow projection showing sources of repayments and I will be conservative in my forecasts. A portfolio of referrals will be prepared for the finance package.

SECTION 10: E-COMMERCE

E-Commerce Plans A website focusing on business-to-business E-commerce will be an important tool in my overall marketing program. I plan to build and install the www.widgetcorp.com website, which I have already registered. This will permit my discount department store customers to have access to my product line and to order (and reorder) merchandise via this website. I plan to hire Mary Smith of Smith E-Commerce Consulting Company to design, install and maintain this site. The features of the www.widgetcorp.com site will include: It will be easy to use with good navigational features and prompt loading. The site will provide useful content including detailed information about all items in my product line. Purchasing procedures on a B-to-B basis will be designed and implemented. I intend to use the site to generate client feedback to help improve every aspect of my product line, operation and business procedures.

E-Commerce Budgeting The cost breakdown of implementing my e-commerce activities are as follows: E-Commerce Competition The use of business-to-business e-commerce has become standard in my industry and is an important marketing tool. It is my intention to maintain a website that will project the image of a fresh and dynamic resource to my customers. I plan to keep abreast of the website developments of my competitors and to constantly improve my site. My best competitors utilize e-commerce as follows (provide details). My strategy to improve on these practices include: describe.

SECTION 11: BUSINESS ACQUISITIONS STRATEGY

Due Diligence Procedures for Acquisitions

I may have opportunities to acquire businesses in the future. In order to position myself to investigate acquisitions intelligently, the following due diligence process will be adhered to. I will use a team of experts to give specific advice on the various components of the acquisition: Attorney Accountant Banker Broker Equipment supplier Other business owners The following information will be required: 1. Sellers records and verification of revenues 2. Current financial statements 3. Cash deposit records 4. Supplier bills 5. Financial comparisons of similar businesses 6. Other ______________ Valuation analysis will include: Basis for valuation: appraisals, etc. Method of purchase: stock, assets, etc. If a franchise, interview with randomly selected franchisees Evaluation of predictable future earnings Status of sellers motivation to sell Sources of acquisition financing Inspection of sellers personal and business tax returns Evaluation of leases and contracts Quality of improvements Quality and size of inventory. Obsolete merchandise? Condition of receivables Status of payables Status of verified order backlog Evaluation of customer relationships and goodwill Evaluate government approvals and licenses Status of pending litigation Other ________

SECTION 12: MARKETING

Marketing Plan I plan to focus all initial marketing efforts on establishing a beachhead at one large discount department store chain. I will personally be responsible for the contacts with the appropriate buyers. My complete line will be presented as a package including display accessories that tie into the merchandising policies of each chain. Initially my price structure will be based on a maximum markup of _____% in order to provide a strong price incentive. I will be depending on the combination of fresh styling, quality and price to break into this market.

Advertising and Promotion Plans Short Range Plan (6 to 12 months): Initially my advertising and promotion will be done on an entirely personal basis without any budget for paid advertising. My customers require personal visitation by the CEOs of their vendors. It will be my plan to limit my advertising budget to personal travel expenses in making these presentations and followup presentations. Mid Range Plan (12 36 months): To establish brand recognition at the retail level, I plan to budget ____% of my sales to joint advertising with my discount department store customers. I will solicit presentations from local advertising agencies. Long Range Plan: I plan to aggressively build brand recognition and loyalty by budgeting ____% of sales, which will be allocated between space advertising in trade journals, appropriate consumer magazines and joint advertising with my customers.

How I Plan to Take Advantage of my Competitors Weak Points My biggest competitor is Colossal Plastics Company, which has a 20-year history of success and has gained strong brand-recognition. But they have developed a large overhead structure, which I will not have. They are also slow to make changes and upgrades to their line of products. I plan to overcome their leadership with fresh new designs, artwork and attractive packaging and to be priced very competitively. I intend to continually introduce additions and refinements to the line. Also, my end-user profile is for younger families who are not impressed by old-line brand names. Operating with a very low overhead, I believe I can gain a foothold in this market. A similar profile of my other principal competitors is enclosed indicating their weak spots and how I plan to capitalize on these deficiencies.

SECTION 13: GROWTH PROGRAM

Expansion Plans Once my business has been established I plan to implement the following growth strategy. I anticipate it will take approximately _____(months or years) to gain sufficient experience and level of profits before any expansion plans are implemented. My growth strategy will be guided by the following: I will not set an inflexible timetable for expansion but will wait until a sound basis of experience, earnings and cash flow is achieved. (If you intend to expand as a chain of stores or units, heres where you should take a stand to say that your initial pilot operation will be on a sound earnings basis before you begin to add more units.) Accounting and cash flow controls will be in place with profit and loss statements prepared for individual expansion units on a ____(monthly, etc) basis. Internal controls for accounting, money handling and inventory will be in place. My attorney will review all documentation regarding expansion. This will include leases, employment and incentive agreements, licensing and franchise agreements, important commitments with vendors and customers, etc. It is my intention that expansion plans will not change my policy of taking adequate time for my family. Hiring and training policies will be in place. Fringe benefit plans will be in place. My intention is to delegate authority and responsibility to expansion management personnel with the following conditions in place: 1. Managers will be motivated by a profit incentive plan that will be tied to managers individual success. My plan will be in writing, simply stated and will call for frequent periods of accountability. A sample of my managers incentive compensation plan is attached. 2. Capital allocations and signing checks will not be delegated. 3. I intend to maintain an ongoing study of my competitors. Their successes and failures will help me form guidelines on what to do and not to do.

SECTION 13: GROWTH PROGRAM

Handling Major Problems My policy in handling problems will be to identify and acknowledge problems promptly and honestly. I plan to put the following policies into effect promptly if the following adverse scenarios emerge during my growth program: The risk of running out of cash: I plan to maintain very frequent (_______monthly?) cash flow projections. Forecasts for income, expenses and unanticipated contingencies will be stated conservatively. Any periods of cash deficits will be remedied promptly by cutting costs to maintain a positive cash flow and profitability. A drop in sales or insufficient sales: 1. I will be prepared to take prompt remedial steps by cutting costs. 2. I will improve every aspect of product value, performance and image 3. I will seek out new ways to expand sales by _________________. 4. I plan to stick with this specialized business that I know best unless fatally defective. Dishonesty, theft, and shrinkage: I intend to implement the same policies that have been proven by ___________ company, one of my biggest competitors. Business recessions: I am prepared to promptly cut costs to maintain liquidity. I will also be on the lookout for good business opportunities during periods of adversity. Scenarios of adverse conditions will be prepared and solutions on how I intend to respond to them included. Included in this analysis will be projected cash flow projections based on a 25% and 45% reduction in sales. The main objective will be to promptly initiate cost reductions in order to preserve ongoing liquidity.

SECTION 14: INTERNATIONAL TRADE

SECTION 14: INTERNATIONAL TRADE

Due Diligence Procedures for International Trade Export Counseling: My team of counselors will include a consultant or lawyer who specializes in international trade. All documentation will be approved by this consultant. Export Readiness: International trade will become a key part of my success because of the dependency on importing my precision molded products. This dependence is based on cost advantages of imported goods. Initially, I will personally be responsible for all transactions. Agent/distributor Agreement: A draft of my agent/distributor agreement (prepared by; my consultant) and the agents/distributors I am considering to do business with is attached. Analysis of Competitive Considerations: I will retain my consultant to initially perform the due diligence on evaluating opportunities. Evaluation of Country Risk: I will participate in the study of resources to be evaluated and potential country risk, including potential sources of financing. Protection of intellectual property rights: My intellectual property lawyer will be responsible for handling intellectual property diligence in protection of my names, products and trade secrets. Marketing: My marketing and advertising plans will emphasize the low price/high value nature of Widget products for sale through large discount retailers. Standards and measurements: Potential problems regarding product adaptation to standards and measurements will be vetted and resolved where necessary. Licenses: Our international consultant will determine all licensing requirements for export and/or import of our products. I plan to market Widget products throughout the world.

SECTION 15: MANAGING EMPLOYEES

SECTION 15: MANAGING EMPLOYEES

Training Policies
Initially I will personally handle sales to my discount department store customers. As my business expands, I intend to begin marketing to smaller retailers. I will hire sales associates who can gain the confidence of smaller buyers who want to deal with vendors that are knowledgeable and helpful. To achieve these qualities I will look for the following characteristics in marketing employees. People who:

Like what they do Are quick learners Project a pleasant and positive image Like people and relate well to them Are helpful to customers and fellow associates Are ambitious and seek to grow in responsibilities

I will follow a checklist in hiring marketing associates:

Have a hiring policy in place including written salary structure, commission

compensation and perks Create job descriptions for everyone Conduct ongoing marketing meetings Have written policies and procedures on handling customer complaints Maintain clear guidelines for pricing policies and handling customers inquiries

I plan to outsource the handling of payroll and payroll accounting and reporting to XYZ Services Company. I have included copies of job descriptions for all employees I will be hiring during the first year. Attached is a copy of the job application form and screening procedures I intend to use Screening procedures will include drug testing, criminal records, checks with prior employers and proficiency at the job skills required.

Our benefits package will include 100% health coverage for employees but not for dependants. Three percent of annual wages will be contributed by the company toward employees Simple IRA retirement plans. Vacation will be paid for up to two weeks per year. Attached is a copy of my intended employee handbook. Initial and ongoing training programs for employees will be mandatory and at company expense. Labor attorney Ms ____________will be advising me on employee matters.

SECTION 16: HOME BASED BUSINESS

Factors in Selecting Home Based 1. I have had 15 years background in precision molded plastics plus marketing experience to chain store purchasing departments. 2. I will be starting Widget Corporation at home in order to conserve cash during the getting ready period. 3. The intensive use of Internet technology which I will deploy can be handled from my home base as well. 4. My home is zoned for a home based business such as the office requirements of Widget. My Home Based Business Format I will first start as a moonlighter, while keeping my regular job, and then when appropriate switch to full-time at home, and finally to operation out of suitable office quarters. Conflict of Interest Management During the initial period when I will be operating as a moonlighter (while still holding my job) I will observe all necessary measures to compartmentalize Widget away from my employment as well as avoidance of any conflict possibilities. Operating Personnel While Operating from Home During the home-based period of Widget, both my wife and our two high school sons will be acting is supportive roles: My wife handling accounting and website development and my sons helping with Internet researching of potential vendors.