;U!!!1 T1AJAJA 1!

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C+
Comparative analysis about diIIerent schemes oI ICICI Pru.
AMC


RcgardIng Thrnugh
I IC CI IC CI I P Pr ru ud de en nt ti ia al l A As ss se et t M Ma an na ag ge em me en nt t C Co om mp pa an ny y L Li im mi it te ed d




Submitted Under Partial Fulfillment For
The Degree Of Bachelor Of Business Administration



Submitted To -

Submitted By -
$ivani $arma
B.B.A. Part III


cntrc Fnr EntrcprcncurshIp & 5ma!! BusIncss Managcmcnt,
Ajmcr
(O)I1)I

AcknowIedgemenf
!7efoce

I. Inf7oducfion ..........................................................................I
ufuoI Fund
ufuoI Fund Sf7ucfu7e
%5es Of ufuoI Funds
#isk Focfo7s
enefifs Of ufuoI Funds
imifofions Of ufuoI Funds
Z.Objecfives Of %e Sfud ................................................Z3
3.ICICI !7udenfioI AC ......................................................Zb
Inf7oducfion
onogemenf %eom
4.ufuoI Fund Scemes .......................................................Z9
b.#eseo7c efodoIog .....................................................43
Inf7oducfion
Som5Ie Design
Dofo CoIIecfion efod
imifofions of fe Sfud
o.AnoIsis................................................................................47
7.ConcIusion ............................................................................b3
8.ibIiog7o5 ........................................................................bo


())O+1I1^1)I

% %h hi is s s su um mm me er r t tr ra ai in ni in ng g r re ep po or rt t i is s t th he e r re es su ul lt t o oI I c co ol ll le ec ct ti iv ve e e eI II Io or rt ts s. . I It t w wa as s
a an n a am mb bi it ti io ou us s p pr ro oj je ec ct t I Ir ro om m t th he e s st ta ar rt t & & w wo ou ul ld d h ha av ve e n ne ev ve er r b be ee en n
c co om mp pl le et te ed d w wi it th ho ou ut t t th he e g gu ui id da an nc ce e & & s st te ea ad dI Ia as st t s su up pp po or rt t o oI I m ma an ny y p pe eo op pl le e. .

I I w wo ou ul ld d l li ik ke e t to o e ex xp pr re es ss s m my y d de ee ep p s se en ns se e o oI I g gr ra at ti it tu ud de e t to ow wa ar rd ds s 7 7 A Am mi it t
S Sh ha a7 7m ma a ( (B Br ra an nc ch h H He ea ad d I IC CI IC CI I P Pr ru ud de en nt ti ia al l A AM MC C) ) I Io or r a al ll lo ow wi in ng g m me e t to o
u un nd de er rt ta ak ke e t th hi is s t tr ra ai in ni in ng g a an nd d g gu ui id di in ng g m me e a al lo on ng g. .

I am grateIul to Mr.Ravish Chanwaria (staII and my company guide,
ICICI Pru, Ajmer) Ior their Valuable guidance and Ms. Chhavi
Sharma(Operations) Ior giving me inIormation and constant
encouragement at every stage during my training period.

I In n t th he e e en nd d I I w wo ou ul ld d l li ik ke e t to o t th ha an nk k e ev ve er ry y p pe er rs so on n w wh ho o d di ir re ec ct tl ly y a an nd d
i in nd di ir re ec ct tl ly y h he el lp pe ed d m me e i in n c co om mp pl le et ti in ng g t th hi is s w wo or rk k. .





(5hIvanI 5harma)

!#1I(1

% %h he er re e h ha as s a a s si ig gn ni iI Ii ic ca an nt t e ex xp pa an ns si io on n o oI I I In nd di ia an n I Ii in na an nc ci ia al l s se ec ct to or r i in n t te er rm ms s
o oI I s sc co op pe e a an nd d c co on nt te en nt t d du ur ri in ng g t th he e l la as st t d de ec ca ad de e. . A A w we el ll l d de ev ve el lo op pe ed d
I Ii in na an nc ci ia al l i in nI Ir ra as st tr ru uc ct tu ur re e, , a a n nu um mb be er r o oI I I Ii in na an nc ci ia al l i in ns st ti it tu ut ti io on ns s a an nd d a a
v va ar ri ie et ty y o oI I I Ii in na an nc ci ia al l i in ns st tr ru um me en nt ts s h ha av ve e b be ee en n p pr ro om mo ot te ed d t to o c ca at te er r t to o t th he e
n ne ee ed d o oI I g gr ro ow wi in ng g s sa av vi in ng gs s a an nd d e ex xp pa an nd di in ng g c ca ap pi it ta al l m ma ar rk ke et t i in n I In nd di ia a. .

I I w wa as s g gi iv ve en n t th he e g go ol ld de en n o op pp po or rt tu un ni it ty y t to o w wo or rk k w wi it th h I IC CI IC CI I P Pr ru ud de en nt ti ia al l
A AM MC C, , w wh hi ic ch h i is s d de ed di ic ca at te ed d t to o i it ts s o ob bj je ec ct ti iv ve es s. . I I h ha av ve e g ga ai in ne ed d k kn no ow wl le ed dg ge e
a ab bo ou ut t a a l lo ot t o oI I t th hi in ng gs s d du ur ri in ng g m my y t tr ra ai in ni in ng g l li ik ke e m ma ar rk ke et ti in ng g s st tr ra at te eg gi ie es s, ,
i in nv ve es st tm me en nt t p pa at tt te er rn ns s, , c cu us st to om me er r p pe er rc ce ep pt ti io on ns s, , c cl li ie en nt t r re el la at ti io on ns sh hi ip p
m ma an na ag ge em me en nt t, , i in nI Io or rm ma at ti io on n s sy ys st te em ms s a an nd d m ma an ny y o ot th he er r a as sp pe ec ct ts s t to o t th he e
o or rg ga an ni iz za at ti io on n. .

% %h hi is s p pr ro oj je ec ct t s st tu ud dy y w wa as s a a l le ea ar rn ni in ng g e ex xp pe er ri ie en nc ce e I Io or r m me e. . I I c ca am me e i in n c cl lo os se e
c co on nt ta ac ct t w wi it th h t th he e m ma ar rk ke et t a an nd d i it ts s t tr re en nd d a an nd d l le ea ar rn ne ed d a ab bo ou ut t t th he e v va ar ri io ou us s
c co om mp pe et ti it ti iv ve e a ad dv va an nt ta ag ge es s t to o b be e a ac ch hi ie ev ve ed d i in n t th he e m ma ar rk ke et t. . I It t w wa as s a a g gr re ea at t
i in nd du us st tr ri ia al l e ex xp po os su ur re e I Io or r m me e a an nd d a an n i in nt tr ro od du uc ct ti io on n t to o t th he e c co or rp po or ra at te e w wo or rl ld d. .







J
J
N
N
I
I
R
R
0
0

k
k
0
0
I
I
J
J
0
0
N
N



^vvv Ivnv


nuluaI fund is a foin of coIIoclivo invoslnonl lhal pooIs nonoy
fion nany invoslois and invosls lhoii nonoy in slocks, londs, shoil-
loin nonoy naikol insliunonls, and/oi olhoi socuiilios. In a nuluaI
fund, lho fund nanagoi liados lho fund's undoiIying socuiilios,
ioaIizing capilaI gains oi Iossos, and coIIocls lho dividond oi inloiosl
incono.

Ioi lho individuaI invosloi, nuluaI funds piovido lho lonofil of
having sonoono oIso nanago youi invoslnonls and divoisify youi
nonoy ovoi nany diffoionl socuiilios lhal nay nol lo avaiIalIo oi
affoidalIo lo you olhoiviso. Today, nininun invoslnonl ioquiiononls
on nany funds aio Iov onough lhal ovon lho snaIIosl invosloi can gol
slailod in nuluaI funds.

Tho nonoy lhus coIIoclod is lhon invoslod ly lho fund nanagoi in
diffoionl lypos of socuiilios. Thoso couId iango fion shaios lo
dolonluios lo nonoy naikol insliunonls, doponding upon lho schono's
slalod oljoclivos. Tho incono oainod lhiough lhoso invoslnonls and lho
capilaI appiocialions ioaIizod ly lho schono aio shaiod ly ils unil
hoIdois in piopoilion lo lho nunloi of unils ovnod ly lhon.

nuluaI fund, ly ils voiy naluio, is divoisifiod -- ils assols aio
invoslod in nany diffoionl socuiilios. oyond lhal, lhoio aio nany
diffoionl lypos of nuluaI funds vilh diffoionl oljoclivos and IovoIs of
giovlh polonliaI, fuilhoiing youi chancos lo divoisify.





Thus vo can say lhal: - A Mutua| |und ls a trust that oo|s the
satlngs of a number of lntestors uho share a common flnancla|
goa|


Thus a MuluaI Iund is lho nosl suilalIo invoslnonl foi lho
connon nan as il offois an oppoilunily lo invosl in a divoisifiod,
piofossionaIIy nanagod laskol of socuiilios al a ioIalivoIy Iov cosl.
Tho Indian savings naikol has loon oxpanding ovoi lho poiiod
and lhoio is a sloady incioaso in fIov of housohoId savings lo capilaI
naikol. Many of lho snaII invoslois in iuiaI and soni-uilan aioas aio
aIso invosling in capilaI naikol. Moioovoi gonoiaI piofiIos of invoslois
aio changing and lho young invoslois aio noio concoinod aloul giovlh
lhon safoly. II lhoso faclois nocossilalod lho nood foi a sophislicalod
invoslnonl foi giovlh vilh safoly. Tho iosponso lo lho alovo vas
pionolion of MuluaI Iunds.



^vvv Ivnv v.vc


Tho SLI (MuluaI Iunds) RoguIalions 1993 dofino a nuluaI fund
(MI) as a fund oslalIishod in lho foin of a liusl ly a sponsoi lo iaiso
nonoy ly lho Tiusloos lhiough lho saIo of unils lo lho pulIic undoi ono oi
noio schonos foi invosling in socuiilios in accoidanco vilh lhoso
ioguIalions.
Thoso ioguIalions havo sinco loon iopIacod ly lho SLI (MuluaI
Iunds) RoguIalions, 1996. Tho structurc indicalod ly lho nov ioguIalions is
indicalod as undoi.

Sponsor Company
Establishes the MF as trust
Registers the MF with SEBI
Managed by a
Board oI %rustees
Provides the network Ior distribution
oI the schemes to the investors.
Provides Registrar and %ransIer
Services
Provides custodial Services
Float MF Iunds
Manages the Fund as per SEBI
guidelines and AMC agreement
Hold unit-holders Iund in MF
Enter into an agreement with SEBI
and ensures compliance
Distributors
Registrars
Custodians
A M C
Mutual Fund




















rganIzatInn nf a Mutua! Fund

nuluaI fund conpiisos foui sopaialo onlilios, nanoIy sponsoi,

nuluaI fund liusl, MC and cuslodian. Tho sponsoi oslalIishos lho
nuluaI fund and gols il iogisloiod vilh SLI.
Tho nuluaI fund noods lo lo conslilulod in lho foin of a liusl and
lho insliunonl of lho liusl shouId lo in lho foin of a dood iogisloiod
undoi lho piovisions of lho Indian Rogislialion cl, 19O8.
Tho sponsoi is ioquiiod lo conliilulo al Ioasl 4O of lho nininun
nol voilh (Rs. 1O cioio) of lho assol nanagononl conpany. Tho loaid of
liusloos nanagos lho MI and lho sponsoi oxoculos lho liusl doods in
favoui of lho liusloos. Il is lho jol of lho MI liusloos lo soo lhal schonos
fIoalod and nanagod ly lho MC appoinlod ly lho liusloos aio in
accoidanco vilh lho liusl dood and SLI guidoIinos.
A
The utual Fund
Unlt Holders
Sponso7s
T7ustees
T7ansfe7 Agent
ustodian
SEBI


I,c. o{ ^vvv Ivnv.

Thoio aio vido vaiiolios of MuluaI Iund schonos lhal caloi lo
invosloi noods, vhalovoi lho ago, financiaI posilion, iisk loIoianco and
ioluin oxpoclalions. Tho nuluaI fund schonos can lo cIassifiod
accoiding lo lolh lhoii invoslnonl oljoclivo (Iiko incono, giovlh, lax
saving) as voII as lho nunloi of unils (if lhoso aio unIinilod lhon lho
fund is an opon-ondod ono vhiIo if lhoio aio Iinilod unils lhon lho fund
is cIoso-ondod).

Investment
Money market
Funds/Liquid
Balanced/Equity
Income Funds
Fixed-Income Funds
Growth and Income
Funds
Growth Funds
Close-Ended Schemes
Open-Ended Schemes
apitalization
Types of Funds
Specialty/Sector
Funds


0ni(icnlion 0n l4e 0ni o( 0nilniznlion

Open-ended schemes
Thoso funds aio soId al lho N' lasod piicos, gonoiaIIy caIcuIalod
on ovoiy lusinoss day. Thoso schonos havo unIinilod capilaIizalion,
opon-ondod schonos do nol havo a fixod naluiily - i.o. lhoio is no cap
on lho anounl you can luy fion lho fund and lho unil capilaI can koop
gioving. Thoso funds aio nol gonoiaIIy Iislod on any oxchango. Tho koy
foaluio of opon-ond schonos is Iiquidily.

Close ended schemes
Schonos lhal havo a slipuIalod naluiily poiiod, Iinilod
capilaIizalion and lho unils aio Iislod on lho slock oxchango aio caIIod
cIoso-ondod schonos.
Tho fund is opon foi sulsciiplion onIy duiing a spocifiod poiiod.
Invoslois can invosl in lho schono al lho lino of lho iniliaI pulIic issuo
and lhoioafloi lhoy can luy oi soII lho unils of lho schono on lho slock
oxchangos vhoio lhoy aio Iislod. In oidoi lo piovido an oxil ioulo lo lho
invoslois, sono cIoso-ondod funds givo an oplion of soIIing lack lho
unils lo lho MuluaI Iund lhiough poiiodic iopuichaso al N' ioIalod
piicos.

0ni(icnlion nccordinq lo invelmenl o0jeclive

bjectives
MuluaI funds havo spocific invoslnonl oljoclivos such as giovlh
of capilaI, safoly of piincipaI, cuiionl incono oi lax-oxonpl incono. In
gonoiaI nuluaI funds faII inlo lhioo gonoiaI calogoiios:
O Lquily Iunds invosl in shaios oi oquily of conpanios.
O Iixod-Incono funds invosl in govoinnonl oi coipoialo socuiilios
lhal offoi fixod ialos of ioluin.
O aIancod Iunds invosl in a conlinalion of lolh slocks and londs.




i) Growth Funds
Thoso funds sook lo piovido giovlh of capilaI vilh socondaiy
onphasis on dividond. Thoy invosl in shaios vilh a polonliaI foi giovlh
and capilaI appiocialion. ocauso lhoy invosl in voII-oslalIishod
conpanios vhoio lho conpany ilsoIf and lho indusliy in vhich il
opoialos aio lhoughl lo havo good Iong-loin giovlh polonliaI, giovlh
funds piovido Iov cuiionl incono. Ciovlh funds gonoiaIIy incui highoi
iisks lhan incono funds in an offoil lo socuio noio pionouncod giovlh.
Thoso funds nay invosl in a lioad iango of indusliios oi
conconlialo on ono oi noio indusliy soclois. Ciovlh funds aio suilalIo
foi invoslois vho can affoid lo assuno lho iisk of polonliaI Ioss in vaIuo
of lhoii invoslnonl in lho hopo of achioving sulslanliaI and iapid gains.
Thoy aio nol suilalIo foi invoslois vho nusl consoivo lhoii
piincipaI oi vho nusl naxinizo cuiionl incono.


ii) Growth and Income Funds
Ciovlh and incono funds sook Iong-loin giovlh of capilaI as voII
as cuiionl incono. Tho invoslnonl slialogios usod lo ioach lhoso goaIs
vaiy anong funds. Sono invosl in a duaI poilfoIio consisling of giovlh
slocks and incono slocks, oi a conlinalion of giovlh slocks, slocks
paying high dividonds, piofoiiod slocks, convoililIo socuiilios oi fixod-
incono socuiilios such as coipoialo londs and nonoy naikol
insliunonls. Olhois nay invosl in giovlh slocks and oain cuiionl
incono ly soIIing covoiod caII oplions on lhoii poilfoIio slocks.
Ciovlh and incono funds havo Iov lo nodoialo slaliIily of
piincipaI and nodoialo polonliaI foi cuiionl incono and giovlh. Thoy
aio suilalIo foi invoslois vho can assuno sono iisk lo achiovo giovlh
of capilaI lul vho aIso vanl lo nainlain a nodoialo IovoI of cuiionl
incono.






iii) Fixed-income Iunds

Tho goaI of fixod incono funds is lo piovido cuiionl incono
consislonl vilh lho piosoivalion of capilaI.
Thoso funds invosl in coipoialo londs oi govoinnonl-lackod
noilgago socuiilios lhal havo a fixod ialo of ioluin. Wilhin lho fixod-
incono calogoiy, funds vaiy gioalIy in lhoii slaliIily of piincipaI and in
lhoii dividond yioIds. High-yioId funds, vhich sook lo naxinizo yioId
ly invosling in Iovoi-ialod londs of Iongoi naluiilios, onlaiI Ioss
slaliIily of piincipaI lhan fixod-incono funds lhal invosl in highoi-ialod
lul Iovoi-yioIding socuiilios.
Sono fixod-incono funds sook lo nininizo iisk ly invosling
oxcIusivoIy in socuiilios vhoso linoIy paynonl of inloiosl and piincipaI
is lackod ly lho fuII failh and ciodil of lho Indian Covoinnonl. Iixod-
incono funds aio suilalIo foi invoslois vho vanl lo naxinizo cuiionl
incono and vho can assuno a dogioo of capilaI iisk in oidoi lo do so.



iv) Balanced-Equity Income Funds

Tho aIancod fund ains lo piovido lolh giovlh and incono.
Thoso funds invosl in lolh shaios and fixod incono socuiilios in lho
piopoilion indicalod in lhoii offoi docunonls. IdoaI foi invoslois vho
aio Iooking foi a conlinalion of incono and nodoialo giovlh.


v) Money Market Funds/Liquid Funds


Ioi lho caulious invosloi, lhoso funds piovido a voiy high slaliIily
of piincipaI vhiIo sooking a nodoialo lo high cuiionl incono. Thoy
invosl in highIy Iiquid, viiluaIIy iisk-fioo, shoil-loin doll socuiilios of
agoncios of lho Indian Covoinnonl, lanks and coipoialions and
Tioasuiy iIIs. ocauso of lhoii shoil-loin invoslnonls, nonoy naikol
nuluaI funds aio alIo lo koop a viiluaIIy conslanl unil piico, onIy lho
yioId fIuclualos.
Thoiofoio, lhoy aio an alliaclivo aIloinalivo lo lank accounls. Wilh
yioIds lhal aio gonoiaIIy conpolilivo vilh - and usuaIIy highoi lhan --
yioIds on lank savings accounl, lhoy offoi sovoiaI advanlagos. Monoy
can lo vilhdiavn any lino vilhoul ponaIly. Ilhough nol insuiod,
nonoy naikol funds invosl onIy in highIy Iiquid, shoil-loin, lop-ialod
nonoy naikol insliunonls.
Monoy naikol funds aio suilalIo foi invoslois vho vanl high
slaliIily of piincipaI and cuiionl incono vilh innodialo Iiquidily.


vi) Specialty/Sector Funds
Thoso funds invosl in socuiilios of a spocific indusliy oi socloi of lho
oconony such as hoaIlh caio, lochnoIogy, Ioisuio, uliIilios oi piocious
nolaIs. Tho funds onalIo invoslois lo divoisify hoIdings anong nany
conpanios vilhin an indusliy, a noio consoivalivo appioach lhan
invosling diioclIy in ono pailicuIai conpany.
Socloi funds offoi lho oppoilunily foi shaip capilaI gains in casos vhoio
lho fund's indusliy is "in favoi" lul aIso onlaiI lho iisk of capilaI Iossos
vhon lho indusliy is oul of favoi. WhiIo socloi funds iosliicl hoIdings lo
a pailicuIai indusliy, olhoi spociaIly funds such as indox funds givo
invoslois a lioadIy divoisifiod poilfoIio and allonpl lo niiioi lho
poifoinanco of vaiious naikol avoiagos.
Indox funds gonoiaIIy luy shaios in aII lho conpanios conposing lho
SL Sonsox oi NSL Nifly oi olhoi lioad slock naikol indicos. Thoy aio
nol suilalIo foi invoslois vho nusl consoivo lhoii piincipaI oi
naxinizo cuiionl incono.

#.[ Iv.o

l lho coinoislono of invosling is lho lasic piincipIo lhal lho
gioaloi lho iisk you lako, lho gioaloi lho polonliaI iovaid. Rononloi
lhal lho vaIuo of aII financiaI invoslnonls viII fIuclualo.
TypicaIIy, iisk is dofinod as shoil-loin piico vaiialiIily. ul on a
Iong-loin lasis, iisk is lho possiliIily lhal youi accunuIalod ioaI capilaI
viII lo insufficionl lo nool youi financiaI goaIs. nd if you vanl lo
ioach youi financiaI goaIs, you nusl slail vilh an honosl appiaisaI of
youi ovn poisonaI confoil zono vilh iogaid lo iisk. IndividuaI
loIoianco foi iisk vaiios, cioaling a dislincl "invoslnonl poisonaIily" foi
oach invosloi. Sono invoslois can accopl shoil-loin voIaliIily vilh oaso,
olhois vilh noai panic. So vholhoi you considoi youi invoslnonl
lonpoianonl lo lo consoivalivo, nodoialo oi aggiossivo, you nood lo
focus on hov confoilalIo oi unconfoilalIo you viII lo as lho vaIuo of
youi invoslnonl novos up oi dovn.

#isks
anaging #isks
DiversiIication
S.I.P
Types of #isks
Market
InIlation
Credit
Interest Rate
Employees
Exchange Rates
Investments
Government Policies







Iye o( Riq
II invoslnonls invoIvo sono foin of iisk. Lvon an insuiod lank
accounl is suljocl lo lho possiliIily lhal infIalion viII iiso fasloi lhan
youi oainings, Ioaving you vilh Ioss ioaI puichasing povoi lhan vhon
you slailod. Considoi lhoso connon lypos of iisk and ovaIualo lhon
againsl polonliaI iovaids vhon you soIocl an invoslnonl.

Market Risks
l linos lho piicos oi yioIds of aII lho socuiilios in a pailicuIai
naikol iiso oi faII duo lo lioad oulsido infIuoncos. Whon lhis happons,
lho slock piicos of lolh an oulslanding, highIy piofilalIo conpany and a
fIodgIing coipoialion nay lo affoclod. This chango in piico is duo lo
"naikol iisk".

InIlation Risks
Sonolinos iofoiiod lo as "Ioss of puichasing povoi." Whonovoi
infIalion spiinls foivaid fasloi lhan lho oainings on youi invoslnonl,
you iun lho iisk lhal you'II acluaIIy lo alIo lo luy Ioss, nol noio.
InfIalion iisk aIso occuis vhon piicos iiso fasloi lhan youi ioluins.

Credit Risks
In shoil, hov slalIo is lho conpany oi onlily lo vhich you Iond
youi nonoy vhon you invosl` Hov coilain aio you lhal il viII lo alIo lo
pay lho inloiosl you aio pionisod, oi iopay youi piincipaI vhon lho
invoslnonl naluios`

Interest Rate Risks
Changing inloiosl ialos affocl lolh oquilios and londs in nany
vays. Invoslois aio ionindod lhal "piodicling" vhich vay ialos viII go
is iaioIy succossfuI. divoisifiod poilfoIio can hoIp in offsolling lhoso
changos.




Exchange Risks
nunloi of conpanios gonoialo iovonuos in foioign cuiioncios
and nay havo invoslnonls oi oxponsos aIso dononinalod in foioign
cuiioncios. Changos in oxchango ialos nay, lhoiofoio, havo a posilivo oi
nogalivo inpacl on conpanios vhich in luin vouId havo an offocl on
lho invoslnonl of lho fund.

Investment Risks
Tho socloiaI fund schonos, invoslnonls viII lo piodoninanlIy in
oquilios of soIocl conpanios in lho pailicuIai soclois. ccoidingIy, lho
N' of lho schonos aio Iinkod lo lho oquily poifoinanco of such
conpanios and nay lo noio voIaliIo lhan a noio divoisifiod poilfoIio of
oquilios.

Changes in Government Policy
Changos in Covoinnonl poIicy ospociaIIy in iogaid lo lho lax
lonofils nay inpacl lho lusinoss piospocls of lho conpanios Ioading lo
an inpacl on lho invoslnonls nado ly lho fund.


+n, 1n.c. 1n ^vvv Ivnv..

Invosling in nuluaI has vaiious lonofils vhich nakos il an idoaI
invoslnonl avonuo. IoIIoving aio sono of lho piinaiy lonofils.

ProIessional investment management
Ono of lho piinaiy lonofils of nuluaI funds is lhal an invosloi has
accoss lo piofossionaI nanagononl. good invoslnonl nanagoi is
coilainIy voilh lho foos you viII pay. Cood nuluaI fund nanagois vilh
an oxcoIIonl iosoaich loan can do a lolloi jol of noniloiing lho
conpanios lhoy havo choson lo invosl in lhan you can, unIoss you havo
lino lo spond on iosoaiching lho conpanios you soIocl foi youi
poilfoIio. Thal is locauso MuluaI funds hiio fuII-lino, high-IovoI
invoslnonl piofossionaIs. Iunds can affoid lo do so as lhoy nanago
Iaigo pooIs of nonoy. Tho nanagois havo ioaI-lino accoss lo ciuciaI
naikol infoinalion and aio alIo lo oxoculo liados on lho Iaigosl and
nosl cosl-offoclivo scaIo. Whon you luy a nuluaI fund, lho piinaiy
assol you aio luying is lho nanagoi, vho viII lo conlioIIing vhich
assols aio choson lo nool lho funds' slalod invoslnonl oljoclivos.

DiversiIication
ciuciaI oIononl in invosling is assol aIIocalion. Il pIays a voiy
lig pail in lho succoss of any poilfoIio. Hovovoi, snaII invoslois do nol
havo onough nonoy lo piopoiIy aIIocalo lhoii assols. y pooIing youi
funds vilh olhois, you can quickIy lonofil fion gioaloi divoisificalion.
MuluaI funds invosl in a lioad iango of socuiilios. This Iinils
invoslnonl iisk ly ioducing lho offocl of a possilIo docIino in lho vaIuo
of any ono socuiily. MuluaI fund unil-hoIdois can lonofil fion
divoisificalion lochniquos usuaIIy avaiIalIo onIy lo invoslois voaIlhy
onough lo luy significanl posilions in a vido vaiioly of socuiilios.


Low Cost
nuluaI fund Iol's you pailicipalo in a divoisifiod poilfoIio foi as
IillIo as Rs.5, OOO and sonolinos Ioss. nd vilh a no-Ioad fund, you pay
IillIo oi no saIos chaigos lo ovn lhon.

Convenience and Flexibility

Invosling in nuluaI funds has ils ovn convonionco. WhiIo you
ovn jusl ono socuiily ialhoi lhan nany, you sliII onjoy lho lonofils of a
divoisifiod poilfoIio and a vido iango of soivicos. Iund nanagois
docido vhal socuiilios lo liado, coIIocl lho inloiosl paynonls and soo
lhal youi dividonds on poilfoIio socuiilios aio iocoivod and youi iighls
oxoicisod. Il aIso usos lho soivicos of a high quaIily cuslodian and
iogisliai. nolhoi lig advanlago is lhal you can novo youi funds oasiIy
fion ono fund lo anolhoi vilhin a nuluaI fund faniIy. This aIIovs you
lo oasiIy iolaIanco youi poilfoIio lo iospond lo significanl fund
nanagononl oi ocononic changos.

Liquidity
In opon-ond schonos, lho invosloi gols lho nonoy lack
pionplIy al nol assol vaIuo ioIalod piicos fion lho MuluaI
Iund. In cIosod-ond schonos, lho unils can lo soId on a slock
oxchango al lho piovaiIing naikol piico oi lho invosloi can
avaiI of lho faciIily of diiocl iopuichaso al N' ioIalod piicos
ly lho MuluaI Iund.

%ransparency
RoguIalions foi nuluaI funds havo nado lho indusliy voiy
lianspaionl. You can liack lho invoslnonls lhal havo loon nado on you
lohaIf and lho spocific invoslnonls nado ly lho nuluaI fund schono lo
soo vhoio youi nonoy is going. In addilion lo lhis, you gol ioguIai
infoinalion on lho vaIuo of youi invoslnonl.

Variety
Thoio is no shoilago of vaiioly vhon invosling in nuluaI funds.
You can find a nuluaI fund lhal nalchos jusl aloul any invosling
slialogy you soIocl. Thoio aio funds lhal focus on lIuo-chip slocks,
lochnoIogy slocks, londs oi a nix of slocks and londs. Tho gioalosl
chaIIongo can lo soiling lhiough lho vaiioly and picking lho losl foi
you.

%ax breaks
asl lul nol lho Ioasl, nuluaI funds offoi significanl lax
advanlagos. Dividonds disliilulod ly lhon aio lax-fioo in lho hands of
lho invosloi.
Thoy aIso givo you lho advanlagos of capilaI gains laxalion. If you
hoId unils loyond ono yoai, you gol lho lonofils of indoxalion. SinpIy
pul, indoxalion lonofils incioaso youi puichaso cosl ly a coilain poilion,
doponding upon lho yoaiIy cosl-infIalion indox (vhich is caIcuIalod lo
accounl foi iising infIalion), lhoioly ioducing lho gap lolvoon youi
acluaI puichaso cosls and soIIing piico. This ioducos youi lax IialiIily.


2von. o{ ^vvv Ivnv.

o control over costs:
n invosloi in a nuluaI has no conlioI ovoi lho ovoiaII cosl of
invosling. Ho pays invoslnonl nanagononl foos as Iong as ho ionains
vilh lho nuluaI fund, in ioluin in lho piofossionaI nanagononl and
iosoaich. MuluaI fund invosloi aIso pays fund disliilulion cosl, vhich
ho vouId nol incui in diiocl invosling. Mosl fund conpanios inposo
saIos chaigos, caIIod Ioads. Olhoi chaigos, Iiko iodonplion foos,
advoilising and disliilulion foos, Iov-laIanco accounl foos, and
cuslodiaI lank foos can aIso lo inposod.

o tailor made portIolio oI Iunds

Invoslois vho invosl on lhoii ovn can luiId lhoii ovn poilfoIios
of shaio, londs, and olhoi socuiilios. Invosling lhiough funds noans ho
doIogalos lhis docision lo lho fund nanagoi.


o assured returns and no protection oI capital
MuluaI funds do nol offoi assuiod ioluins and caiiy iisk. UnIiko lank
doposils, youi invoslnonl in a nuluaI fund can faII in vaIuo. In addilion,
nuluaI funds aio nol insuiod oi guaianlood ly any govoinnonl lody
Iunds aio nol iisk-fioo. Il is possilIo lhal you couId Ioso nonoy sinco
nuluaI fund shaios aio usuaIIy shaios in slock and/oi lond poilfoIios
and aio nol guaianlood







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bjectives of Study

1. To find oul lho avaionoss IovoI of invoslois lovaids nuluaI fund.
2. To find oul lho foai lhal cano in lho ninds of invoslois vhiIo
invosling in nuluaI fund.
3. naIyzo lho faclois lhal infIuonco lho invoslnonl docision.
4. To find oul lho avaionoss lovaids ICICI IiudonliaI MuluaI Iund
Iioducls.
5. To find oul lho invoslnonl noods of cuslonoi.
6. To find oul lho losl oplion foi diffoionl invoslois accoiding lo
lhoii diffoionl invoslnonl noods.
















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1novv.on




PrudcntIa! Assct Managcmcnt nmpany
onjoys lho sliong paionlago of IiudonliaI pIc, ono of UK's Iaigosl
pIayois in lho insuianco & fund nanagononl soclois and ICICI ank, a
voII-knovn and liuslod nano in financiaI soivicos in India. ICICI
IiudonliaI ssol Managononl Conpany, in a span of jusl ovoi oighl
yoais, has foigod a posilion of pio-oninonco in lho ndIan Mutua! Fund
ndustry as ono of lho Iaigosl assol nanagononl conpanios in lho
counliy vilh assols undoi nanagononl of Rs. 54337.22 cioios (as of }uno
3O, 2OO8). Tho Conpany nanagos a conpiohonsivo iango of schonos lo
nool lho vaiying invoslnonl noods of ils invoslois spioad acioss 68
cilios in lho counliy.


8onor


Hoadquailoiod in ondon IiudonliaI pIc and ils affiIialod
conpanios logolhoi conslilulo ono of lho voiId's Ioading
financiaI soivicos gioups. IiudonliaI piovidos insuianco and financiaI
soivicos in a nunloi of naikols aiound lho voiId, incIuding in sia, lho
US, lho UK, Luiopo and lho MiddIo Lasl. Ioundod in 1848, lho conpany
has 267 liIIion in funds undoi nanagononl (as of 31 Doconloi 2OO7)
and noio lhan 21 niIIion cuslonois voiIdvido.

In sia, IiudonliaI has Iifo insuianco and funds nanagononl
opoialions acioss lvoIvo counliios - China, Hong Kong, India,
Indonosia, }apan, Koioa, MaIaysia, lho IhiIippinos, Singapoio, Taivan,
ThaiIand and 'iolnan. IiudonliaI has chanpionod cuslonoi-conliic
pioducls and soivicos foi ovoi 8O yoais, suppoilod ly an oxlonsivo
nolvoik of ovoi 145,OOO slaff and agonls acioss lho iogion.










Bank is India's socond-Iaigosl lank vilh lolaI assols
of aloul Rs. 3,997.95 ln (US$ 1OO ln) al Maich 31, 2OO8 and
piofil afloi lax of Rs. 41.58 ln foi lho yoai ondod Maich 31, 2OO8 . ICICI
ank has a nolvoik of aloul 13O8 lianchos and 395O TMs and
piosonco in 18 counliios.

ICICI ank offois a vido iango of lanking pioducls and
financiaI soivicos lo coipoialo and iolaiI cuslonois lhiough a vaiioly of
doIivoiy channoIs and lhiough ils spociaIisod sulsidiaiios and affiIialos
in lho aioas of invoslnonl lanking, Iifo and non-Iifo insuianco, vonluio
capilaI and assol nanagononl. ICICI ank is lho nosl vaIualIo lank in
India in loins of naikol capilaIisalion.

Tho ank cuiionlIy has sulsidiaiios in lho Unilod Kingdon,
Russia and Canada, lianchos in Unilos Slalos, Singapoio, ahiain, Hong
Kong, Sii anka, Qalai and Dulai InloinalionaI Iinanco Conlio and
iopiosonlalivo officos in Unilod ial Lniialos, China, Soulh fiica,
angIadosh, ThaiIand, MaIaysia and Indonosia. Oui UK sulsidiaiy has
oslalIishod lianchos in oIgiun and Coinany. ICICI ank's oquily
shaios aio Iislod in India on onlay Slock Lxchango and lho NalionaI
Slock Lxchango of India inilod and ils noiican Doposilaiy Rocoipls
(DRs) aio Iislod on lho Nov Yoik Slock Lxchango (NYSL).



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`I'!! !.!
Managing Dircc|cr

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ccu|itc Vicc Prcsidcn| c
Hcad - Hunan Rcscurccs

!.'.!I!`.
icf |inancia| Officcr

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icf Opcra|ing Officcr

`Il!! !.!
Dcpu|q Managing Dircc|cr
!`I. 'I!.
Hcad- nar|c|ing

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ccu|itc Vicc Prcsidcn| -
cnp|iancc |cga| c $

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ccu|itc Dircc|cr

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&I!.' .!.l Hcad-ins|i|u|icna| sa|cs
$r. Vicc prcsidcn| rc|ai|, sa|cs
dis|riou|icn

ovv o{ Ic.o.

Mi. K. '. Kanalh - Chaiinan

Mi. aiiy Slovo

Di. (Mis.) Svali . IiianaI

Ms. KaIpana Moipoiia
Mi. Ninosh Shah

Mi. 'ikian . Tiivodi

Mi. 'ijay Thackoi

Mi. NiIosh Shah





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lIquI0 PlAN
Typo Opon-ondod iquid Incono Iund
Invoslnonl Oljoclivo To gonoialo ioasonalIo ioluins
fion Iov iisk invoslnonl vhich
piovido high IovoI of Iiquidily.
Invoslnonl Ialloin Monoy Maikol uplo 8O & Doll
insliunonls uplo 2O
Oplions Ciovlh & Dividond Oplion
Mininun ppIicalion nounl

Ciovlh Oplion: Rs.15OOO
Dividond Oplion: Rs.1 Iac (pIus in
nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OOO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OOO




S0kI IkN PlAN
Typo Opon-ondod Incono Iund
Invoslnonl Oljoclivo To gonoialo ioguIai ioluins
lhiough invoslnonls in a laskol of
doll and nonoy naikol socuiilios.
Invoslnonl Ialloin Doll Socuiilios uplo 1OO &
Monoy Maikol & Cash uplo 5O.
Oplions CunuIalivo & Dividond
ioinvoslnonl
Mininun ppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OO






IN00N PlAN
Typo Opon-ondod Doll Iund
Invoslnonl Oljoclivo To gonoialo incono lhiough
invoslnonls in a laskol of doll &
nonoy naikol insliunonls of
vaiious naluiilios vilh a viov lo
naxinizo incono vhiIo
nainlaining lho oplinun laIanco
of yioId, safoly and Iiquidily.
Invoslnonl Ialloin Doll Socuiilios uplo 75 & Monoy
Maikol & Cash uplo 25
Oplions Ciovlh & Dividond Oplion
Mininun ppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OO


lXI8l IN00N PlAN
Typo Opon-ondod Incono Iund
Invoslnonl Oljoclivo To gonoialo incono lhiough
invoslnonls in a iango of doll
insliunonls and nonoy naikol
insliunonls of vaiious naluiilios vilh
a viov lo naxinizing incono vhiIo
nainlaining lho oplinun laIanco of
yioId, safoly and Iiquidily.
Invoslnonl Ialloin 1O lo 1OO - Monoy Maikol and
Dolonluios vilh iosiduaI naluiily of
Ioss lhon 1 yoai. O lo 9O - Doll
insliunonls vilh naluiily noio lhon
1 yoai.
Oplions CunuIalivo & Dividond
Mininun ppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OO






N0NIlY IN00N PlAN
Typo Opon-ondod Iund
Invoslnonl Oljoclivo To gonoialo ioguIai incono lhiough
invoslnonls in doll and nonoy
naikol insliunonls and aIso lo
gonoialo Iong loin capilaI
appiocialion ly invosling a poilion in
oquily and oquily ioIalod insliunonls.
Invoslnonl Ialloin Doll socuiilios, nonoy naikol
insliunonls, socuiilizod doll & cash
uplo 85, Lquily and Lquily ioIalod
socuiilios uplo 15
Oplions CunuIalivo & Dividond
Mininun ppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OO


8AlAN00 uN0
Typo Opon-ondod aIancod Iund
Invoslnonl Oljoclivo To sook lo gonoialo Iong-loin
capilaI appiocialion and cuiionl
incono fion a poilfoIio lhal is
invoslod in oquily and oquily
ioIalod socuiilios as voII as in fixod
incono socuiilios.
Invoslnonl Ialloin Lquily & Lquily ioIalod
insliunonls: 65 lo 8O and Doll,
Monoy naikol & Cash: 2O lo 35.
Oplions Ciovlh & Dividond
Mininun ppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OO




k0wI PlAN
Typo Opon-ondod Lquily Iund
Invoslnonl Oljoclivo To sook lo gonoialo Iong-loin
capilaI appiocialion fion a
poilfoIio lhal is invoslod
piodoninanlIy in oquily and
oquily ioIalod socuiilios.
Invoslnonl Ialloin Lquily & Lquily ioIalod
insliunonls uplo 95 and Doll,
Monoy naikol & Cash uplo 5
Oplions Ciovlh & Dividond
Mininun ppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OO




IAX PlAN
Typo Opon-ondod Lquily inkod Saving
Schono
Invoslnonl Oljoclivo To sook lo gonoialo Iong-loin
capilaI appiocialion fion a
poilfoIio lhal is invoslod
piodoninanlIy in oquily and
oquily ioIalod socuiilios.
Invoslnonl Ialloin Lquily & Lquily ioIalod
insliunonls uplo 9O and Doll,
Monoy naikol & Cash uplo 1O
Oplions Ciovlh & Dividond
Mininun ppIicalion nounl Rs.5OO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OO






0YNANI0 PlAN
Typo Opon-ondod Lquily Iund
Invoslnonl Oljoclivo To gonoialo capilaI appiocialion ly
aclivoIy invosling in oquily/oquily
ioIalod socuiilios. Ioi dofonsivo
considoialions, lho Schono nay invosl
in doll, nonoy naikol insliunonls, lo
lho oxlonl poinillod undoi lho
RoguIalions. Tho MC viII havo lho
disciolion lo conpIoloIy oi pailiaIIy
invosl in any of lho lypo of socuiilios
slalod alovo so as lo naxinizo lho
ioluins.
Invoslnonl Ialloin Lquily & Lquily ioIalod insliunonls O
lo 1OO and Doll, Monoy naikol &
Cash O lo 1OO
Oplions CunuIalivo & Dividond
Mininun ppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OO





NkIN S.I.A.k. (Stocks Iargeted At ketaras) uN0
Typo Opon-ondod Lquily Iund
Invoslnonl Oljoclivo To gonoialo capilaI appiocialion ly
aclivoIy invosling in divoisifiod nid
cap slocks. Tho schono viII invosl
piinaiiIy in conpanios lhal havo a
naikol capilaIizalion lolvoon 1OO
cioios and 2OOO cioios.
Invoslnonl Ialloin Lquily & Lquily inkod insliunonls
- 9O lo 1OO and Doll Socuiilios,




Cash and Monoy Maikol insliunonls
- O lo 1O
Oplions Ciovlh & Dividond
Mininun ppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos lhoioof
Min. Rodonplion nl. Rs.5OO




SkVI0S IN0uSIkIS uN0
Typo Opon-ondod Lquily Iund
Invoslnonl Oljoclivo Soivicos Indusliios Iund is an opon-ondod
Lquily Schono lhal sooks lo gonoialo
capilaI appiocialion and incono
disliilulion lo unil hoIdois ly invosling
piodoninanlIy in oquily/oquily ioIalod
socuiilios of lho conpanios loIonging lo
lho soivico indusliy and laIanco in doll
socuiilios and nonoy naikol insliunonls
incIuding caII nonoy.
Invoslnonl Ialloin Lquily & Lquily ioIalod socuiilios- 7O lo
1OO and Doll, Monoy Maikol
insliunonls & caII nonoy - O lo 3O
Oplions Ciovlh & Dividond
Mininun ppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos of Ro.1 lhoioafloi
Min. Rodonplion nl. Rs.5OO






INkASIku0Iuk uN0
Typo Opon-ondod Lquily Iund
Invoslnonl Oljoclivo To gonoialo capilaI appiocialion and
incono disliilulion lo unil hoIdois ly
invosling piodoninanlIy in
oquily/oquily ioIalod socuiilios of lho
conpanios loIonging lo lho
infiasliucluio indusliios and laIanco in
doll socuiilios and nonoy naikol
insliunonls incIuding caII nonoy.
Invoslnonl Ialloin Lquily & Lquily ioIalod socuiilios- 7O lo
1OO and Doll, Monoy Maikol
insliunonls & caII nonoy - O lo 3O
Oplions Ciovlh & Dividond
MininunppIicalion nounl Rs.5OOO (pIus in nuIlipIos of Ro.1)
Min. ddilionaI Invoslnonl Rs.5OO & in nuIlipIos of Ro.1 lhoioafloi
Min. Rodonplion nl. Rs.5OO



0Il0 0Ak PlAN
Typo Opon ondod fund ( Cifl IIan)
Invoslnonl Oljoclivo To gonoialo capilaI appiocialion ly
cioaling a poilfoIio lhal is invoslod in
oquily and oquily ioIalod socuiilios and
doll and nonoy naikol insliunonls.
Invoslnonl Ialloin Lquily & Lquily ioIalod socuiilios 65
lo 1OO, Doll Socuiilios, Monoy Maikol
Insliunonls, Socuiilisod Doll & Cash
(incIuding nonoy al caII) O lo 35.
Oplions CunuIalivo Oplion
MininunppIicalion nounl Rs. 5,OOO/-, addilionaI in nuIlipIos of
Ro.1
Min. ddilionaI Invoslnonl Rs.1OOO/-
Min. Rodonplion nl. Rs.1OOO/-










































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L
L
A
A
R
R
C
C
H
H

M
M
L
L
1
1
H
H
O
O
D
D
O
O
L
L
O
O
G
G
Y
Y




3974/:.943
Rosoaich is a syslonalic soaich foi poilinonl infoinalion on a
spocific lopic. ccoiding lo advancod oainois diclionaiy of cuiionl
LngIish Iays dovn lho noaning of iosoaich as a caiofuI invosligalion oi
inquiiy spociaIIy lhiough soaich foi nov facls in any lianch of
knovIodgo.
Tho sludy is a pail of anaIyzing invoslois nind lovaids MuluaI
Iunds and hov MuluaI Iund is a lolloi oplion foi invoslnonl.


Sample Design
Convenient sampling
Sample size: 100

Sample Profile

Condoi:


70
30
0
10
20
30
40
50
60
70
80
maIe
FemaIe




Occupalion:


Data n!!cctInn Mcthnd

(I) Data cn!!cctInn frnm prImary snurcc:
Dala coIIoclion fion piinaiy souico vas dono ly lho hoIp of
quoslionnaiio fiIIod ly lho iospondonls. This vas dono lo suppoil and
voiify lho facls piovidod ly lho socondaiy souicos. Ioi syslonic
coIIoclion of dala, voII-fianod quoslionnaiio vas piopaiod in such a
vay so lhal aII lho nocossaiy infoinalion couId lo ollainod.

(II) Data cn!!cctInn frnm sccnndary snurccs:
Ioi pioviding a piopoi foin lo lho iopoil dala vas aIso coIIoclod
fion lho socondaiy souicos foi vhich nagazinos, jouinaIs and annuaI
iopoils of lho conpany voio usod.
25
24
16
35
0
5
10
15
20
25
30
35
40
Govt. saIaried
empIoyee
Private saIaried
empIoyee
ProfessionaI
Business person




Limitations oI the study:

Il is a sludy of a pailicuIai conpany, lhoiofoio olhoi MCs havo
nol loon sludiod.
Much of lho infoinalion coIIoclod vas dopondonl on iospondonls.
Il is difficuIl lo judgo coiioclnoss & vaIidily of lho iosponso
iocoivod.
Tino has loon lho najoi consliainl in conducling lho suivoy.

















A
A
N
N
A
A
L
L
Y
Y
S
S
I
I
S
S




Analysis


Hov do you viov lho piosonl financiaI naikol`




io you faniIiai vilh lho loin nuluaI fund`


14
7
4
15
5
4
10
2
4
29
1
5
0
5
10
15
20
25
30
35
Uncertain DecIine Growth
Govt. EmpIoyee
Private
ProfessionaI
Business
17
8
15
9
10
6
28
7
0
5
10
15
20
25
30
Yes No
Govt. EmpIoyee
Private
ProfessionaI
Business




Whal aio lho souicos of infoinalion lo you`


io you avaio aloul pioducls of ICICI IiudonliaI`

5
8
10
2
8
9
6
1
6
3
4
3
19
10
0
6
0
2
4
6
8
10
12
14
16
18
20
EIectronic
Media
Print Media CoIIeagues Others
Govt. EmpIoyee
Private
ProfessionaI
Business
11
14
13
11
5
11
16
19
0
2
4
6
8
10
12
14
16
18
20
Yes No
Govt. EmpIoyee
Private
ProfessionaI
Business




Whon do you lhink lhal affocls lho voiking of nuluaI funds`




Do you lhink lhal lig pIayoi/invoslois affocls in lho voiking
of nuluaI fund`



8
6
4
7
5
8
3
8
5
4
1
6
8
6
2
19
0
2
4
6
8
10
12
14
16
18
20
SEBI AMC Fin. Minister Market
Condition
Govt. EmpIoyee
Private
ProfessionaI
Business
17
8
15
9
8 8
25
10
0
5
10
15
20
25
30
Yes No
Govt. EmpIoyee
Private
ProfessionaI
Business




Iiioi lo youi invoslnonl of funds`





Whal do you oxpocl fion youi invoslnonl`


10 10
3
2
8
9
5
2
6 6
3
1
15
9
8
3
0
2
4
6
8
10
12
14
16
EvaIuate
Option
Expert
Advice
InfIuence by
brand
Others
Govt. EmpIoyee
Private
ProfessionaI
Business
9
11
5
0
7
9
8
0
8
1
2
5
16
4
3
12
0
2
4
6
8
10
12
14
16
18
High Return ReguIar
Return
StabIe
Return
Liquidity
Govt. EmpIoyee
Private
ProfessionaI
Business




Ioi hov Iong poiiod do you invosl`




Which kind of foai do you soo in piosonl financiaI naikol`









4
6
12
3 3 3
14
4
3
6
5
2
9
15
9
2
0
2
4
6
8
10
12
14
16
Upto 6
Months
6 Months to
1 Yr.
1 Yr. to 3 Yr. Above 3 Yr.
Govt. EmpIoyee
Private
ProfessionaI
Business
5
10
8
2
7
8
5
4
6 6
3
1
7
21
4
3
0
5
10
15
20
25
De-vaIuation
of Money
Risk
regarding
returns
Govt.
PoIicies
Corruption
Govt. EmpIoyee
Private
ProfessionaI
Business










F
F

D
D

5
5
&
&

5
5
U
U

E
E
5
5
T
T

5
5
























Findings

Mosl of lho invoslois aio conscious aloul iisk and ioluin of lhoii
invoslnonl.
Majoiily of invoslois loIiovod lhal lho piosonl financiaI naikol is
uncoilain.
Mosl of lho iospondonls aio avaio of lho loin nuluaI fund.
LIoclionic nodia has piovod lo lo voiy lonoficiaI foi poopIo lo
undoisland lho concopl of nuluaI fund.
Iasl poifoinanco is lho najoi laso on vhich nuluaI fund is ialod ly
gonoiaI invoslois.
Invoslois aio nol fuIIy avaio aloul lho schonos of ICICI IiudonliaI
nuluaI fund.
Maikol condilions affocl lho nosl of lho voiking of lho fund.
Maxinun of iospondonls oxpocl high ioluin fion lhoii invoslnonls.
Ioi aloul 1 lo 3 yoais poopIo invosl in nuluaI fund.
Risk iogaiding ioluin and Do-vaIualion of nonoy aio liggosl foai in
lho ninds of invoslois vhiIo doaIing in nuluaI fund.
Roluin is lho nosl inpoilanl facloi lhal dosigns a succossfuI nuluaI
fund.




Suggestions

ICICI IiudonliaI MuluaI Iund shouId liy lo nako ils pionolionaI
aclivilios noio offoclivoIy.
ICICI IiudonliaI MuluaI Iund can uso indusliiaI nagazino nodia
as an advoilising looI foi appioaching ils naikol sognonl.
ICICI IiudonliaI MuluaI Iund shouId conducl lho soninais and
piosonlalions of ils funds & schonos foi cioaling avaionoss al a
Iaigo scaIo.
ICICI IiudonliaI MuluaI Iund can uso diiocl naiI advoilising foi
infoining lhoii cuslonois aloul up giadalion of lhoii funds.
ICICI IiudonliaI MuluaI Iund shouId ioguIaiIy conducl naikol
iosoaich and suivoys foi knoving cuslonois lolloi and foi facing
lhioal fion conpolilois.
ICICI IiudonliaI assol Managononl Conpany shouId nako IillIo
noio offoils lo liap lho polonliaI invoslois.












Bibliog7aphy

-Bnnks
Rosoaich MolhodoIogy (C.R. KOTHRI)
Maikoling Managononl (IHIII KOTLR)

-MagazIncs
usinoss voiId
usinoss loday

-WcbsItcs
vvv.icicipiuanc.con
on.vikipodia.oig
vvv.loslvayloinvosl.con
vvv.anfiindia.con
vvv.googIo.con