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HELLO!

Saturday, December 10, 11

Hello and Good Morning, my name is Samantha Mak and Im a shapeshifter.

SHAPE

COLOR

= SHAPE SHIFTER

Saturday, December 10, 11

A shapeshifter is someone that thinks and sees in shapes and colors. Shapes can be simple or complex, but one of the most important skills a shapeshifter must learn is how to adapt those shapes into complex environments. Looking back on last semester, there were a couple of key projects that helped shape the overall direction of my work this semester.

DESIGN IS...
TYPOGRAPHIC CAMPAIGN

Saturday, December 10, 11

One of those key projects was the Design Is.. campaign from type II. It was the rst instance of designing on multiple platforms. One of the platforms that sparked my interest was motion.

APRIL GREIMAN
LECTURE POSTER

Saturday, December 10, 11

In my April Greiman lecture poster, I learned how to create depth and meaning through the layering of multiple elements such as typography, photography and vector shapes.

HOW I HAVE ADAPTED?

Saturday, December 10, 11

7 DEADLY SINS
PRIDE EXPLORATION

Saturday, December 10, 11

Moving into junior year, one of the areas Ive learned to adapt myself is motion.

7 DEADLY SINS
PRIDE EXPLORATION

Saturday, December 10, 11

In the extension of my 7 Deadly Sins project from Sophomore year, I developed a love for motion and working with multiple channels. Setting my own objectives to frame my exploration and taking the initiatives to learn new techniques like stop motion and new software like cinema 4D were major learning points in this process.

UNION STATION
INTERACTIVE TIMELINE

Saturday, December 10, 11

In my collaboration with Jessie Ren I was able to explore user interaction and motion. One of the main obstacles we faced was working with limited content and devising a creative solution to create an engaging narrative while maintaing a purposeful journey.

THE IS ALWAYS HOPE


DESIGN INTERVENTION

Saturday, December 10, 11

User interaction can also exist in an environmental sense. In my collaboration with Ivan, we developed a exible way nding system using a guerrilla marketing technique. Ivan and I saw the importance of language to our audience and sought out to develop an open system using a simple abstract visual language. This was my rst exploration into this realm of design. It has taught me not to limit myself to simply digital or printed artifacts. However, the most important thing I learned from this project was trusting yourself and taking a risk with the direction of the project. Understanding that its okay to not know the outcome, but having the condence to put it out there regardless.

VANGUARD JAZZ ORCHESTRA


FOLLEY POSTER

Saturday, December 10, 11

Shape shifter also use shapes in a more representational manner. In my Vanguard Jazz Orchestra poster, research played an essential role both visually and audibly in order to represent the band accurately. I learned how shapes can be symbolic, representational and expressive simultaneously. While the gures communicate the concept of the big band, the rendering method expresses their musical style and energy. This project also taught me how to consider designing for multiple types of audiences.

TENDER BUTTONS
BOOK VERSION

Saturday, December 10, 11

Language can also be complex through typography. During the Tender Buttons project my exploration of language became more apparent in comparison to previous semesters. This project taught me the importance of preliminary research in order to approach the text in the appropriate context. I learned to communicate language in a simultaneous and expressive manner through materials and type as well as translating the idea into a motion piece.

TENDER BUTTONS
BOOK VERSION

Saturday, December 10, 11

In the motion component of the project,one of the objectives was to remain typographically dominant. However, I took the risk in incorporating a strong image element to reinforce the language and allude to the color shifts in my book. This project helped me understand how working with multiple channels can reinforce and enhance language.

TENDER BUTTONS
KINETIC TYPOGRAPHY

Saturday, December 10, 11

In the motion component of the project,one of the objectives was to remain typographically dominant. However, I took the risk in incorporating a strong image element to reinforce the language and allude to the color shifts in my book. This project helped me understand how working with multiple channels can reinforce and enhance language.

PIERRE KOENIG
LIVING WITH STEEL

Saturday, December 10, 11

Lastly, in my redesign of Pierre Koenigs Living with Steel, I learned the importance of developing an engaging experience for the viewer. One way I enhanced the experience was by forming the copy into a shape that would constantly shift on an organic grid to reinforce the environments interaction in Koenigs process. I learned to develop rules for my system that would allow for overall cohesion.

WHATS NEXT?

Saturday, December 10, 11

So now the question is what next?