REPORT

INTRODUCTION: An enterprise that started as a toy balloon maker in 1946 south india quickly grew to become one of indias biggest and respected companies Renowned for product superiority and innovation, MRF continues to be the leading tyremaker in india. A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).

Although the factory was just a small shed without any machines, a variety of products, ranging from balloons and latex-cast squeaking toys to industrial gloves and contraceptives, were produced.

MRF crossed the INR three billion mark and also became the No. 1 tyre company in India. MRF Legend, the premium nylon car tyre was introduced.

1989, MRF was the clear market leader in every tyre segment. Once again, in recognition of excellence, MRF was awarded the Visvesvaraya Award for the Best Business House in South India.

The

manufacturing units

are

placed

in several

locations

like

medak,

goa,

arkonam,

kottayam,

pudhucherry,thirvottiyur within india.

Design process: The Design process at MRF starts from the customer - inputs from individual customers are compiled by marketing and given to Corporate Technical MRF's R&D and Product Development Division or vehicle specific requirements are received from the OE customer. MRF's team of 300 engineers and scientists gives MRF its enormous strength in product design. Requirements received, a team now works on converting the customer input into a Design Concept.

Awarads:
MRF voted the most trusted tyre company in india by TNS 2006 global CSR study. MRF won the award for export named CAPEXIL.

PRODUCTS :

MRF is the leading manufacturer of tyres in almost all segments. Being driven by technology and product innovation, every tyre that comes out is of the highest standards and tested to weather the toughest conditions take on any road. MRF has diverse business interests which also include Pretreads, Paint and Coats and Toys. Tyres MRF is the leading manufacturer of tyres in almost all segments. Types of tyres Radial tyre patterns VTM ZCT SLM ZQT ZTX ZSLK VTM Features Large tread blocks See through circumferential grooves and wide lateral grooves Benefits Superior tyre life and durability Excellent traction and grip in dry and wet conditions Available Sizes : 175/70R13 VTM TL ZCT Features Classic rib pattern Zig zag tread design with siping

Benefits Optimised for life and load carrying capability with uniform wear Good lateral grip and traction for cornering and braking

Available Sizes : Not available

SLM Features 4 rib design Unique tread compound Benefits Enhanced mileage and traction Better road grip

Available Sizes : 185R14LT SLM N8 TL 185/85R16 SLM ZQT Features Specially Designed tread pattern for even wear Excellent all-season performance Benefits Excellent mileage Enhanced road grip Smooth and quiet ride

Available Sizes : 235/70R16106S ZQT 104 TL LT205/80R16106S ZQT TL 185/85R16LT105 ZQT TT 195/70R14 ZQT TT 205/70R1498S ZQT TT 235/70R16106S ZQT 235/75R15105S ZQT TT LT215R14 ZQT R10 TT ZTX Features Wide footprint area Curvilinear tread pattern Benefits Tread design optimised for tyre life, comfortable and quiet ride Good tyre life, grip and traction

Available Sizes : 145/70R1371S ZTX TT 145/80R1274S ZTX TT 155/70R1375T ZTX TT 165/65R1377S ZTX TT 165/65R1479T ZTX TT

ZSLK Features Premium silica tread compound Aggressive looking pattern Computerised tread pattern design Four rib pattern Curvilinear sipes and tread blocks

Benefits Eco friendly tyre lower rolling resistance resulting in better fuel efficiency Excellent traction in wet conditions Better handling Quieter ride For improved handling with specially developed pattern stiffness ratio Improved appearance

Available Sizes : HONDA: CIVIC/CITY(PRE-2009) FORD:FIESTA/FIGO/IKON TOYOTA:PRIUS/COROLLA ALTIS/ ETIOS HYUNDAI: ACCENT /GETZ(HIGH END)/SANTRO

Bias ply tyre patterns NDMS SUPER TREKKER SAFARI LEGEND

NDMS Features Non-directional trend pattern Strong casing Benefits Good traction on soft and sandy terrain All wheel fitment

Available Sizes :

6.00-16

SUPER TREKKER Features Non-directional treads pattern with rib-lug combination Benefits All wheel fitment with enhanced traction and excellent performance

SAFARI Features Unique tread pattern Benefits Excellent traction and mileage

Available Sizes : 6.00-16

LEGEND Features Premium non-skid depth Unique rib width High sipe density Thick cross overs Wrap around shoulder design

Benefits Higher mileage Increased road contact area Better wet traction Easy water drainage Sure grip while cornering

Available Sizes : 5.65-12, 5.20-14, 5.90-15

CONVEYOR BELTS MRF Conveyor Belting MRF manufactures its MUSCLEFLEX brand of Conveyor Belting at one of the most advanced, 'State of the Art', Facilities in India. Incorporating the latest manufacturing techniques in processes beginning with Mixing, Calendaring and the like, to manufacturing of the Finished Products, all of which is In-House, MUSCLEFLEX-Conveyor Belting has gained rapid acceptance in markets worldwide. Cover Grades A comprehensive range of Cover Grades covering a wide variety of applications is manufactured. These Cover grades conform to the most Stringent International Standards, across the range. Belt Cover Grades Technical Data - EP /NN Belts Quality Assurance MRF Conveyor Belting Division is ISO 9001 certified. Belting is manufactured under a detailed Quality Assurance Plan involving meticulous raw material testing, in-process controls and stringent finished product testing. Customers MRF's comprehensive range is used for several applications including Mining, Quarries, Ports, Thermal Power Plants, Cement Plants, Steel Plants, Fertilizer Plants, Paper Manufacturing, Fertilizer Industry etc. Exports currently cover 15 countries across the world and growing Rapidly.

A)NATURE OF PLACEMENT, REASON AND CIRCUMSTANCES

There are many benefits has been conclude when it comes to the circumstances amount its location. And the company is located at sidco industrial estate where there are many benefits for the newly started companies like reduced rate of electricity bill and financial support from government and above all the its named as industrial estate through which the new company can able to get the clear industrial knowledge.

But considering to the emergency situation there are no hospitals near by it and whatever it may be we had to go for half an hour to reach hospital.

And also there is a petrol bulk near to the company which can be very helpful to enable the regular transportation functions.

And considers to the M.R.F which is known as leading brand in making tyres is thread products and also being as a franchisee to the M.R.F pretreads the company has advantage of preliminary developed image within a short span of time.

COMPANY PROFILE:
This retreading franchisee have been started at Oct 27-2010 with its Managing Director Mr. Manojkiyan.

Considering to this company there is one production unit at which 300 Tyres are retreaded per month. Most of the

tyres belongs to four wheelers.

Still the production unit is looking to be established. There are a total of three various production systems under the production unit. And also there is separate section has been allocated to store and maintain the treads.

Production:

Production department holds the target board at which the various no. of tyres to be retreaded under within the desired span of time

The process of production is as follows 1. Inspection :

Whether accept or reject the tyres which are proposed for retreading.

2. Buffing:

This process can be consider as the initial stage of retreading. It shapes the used tyre for retreading.

3. Rasping:

It is the accurate process of buffing enable the retreading process.

4. Building:

This process is a similar to fitting the treads on tyres.

5.Bonding: It is the final process which enables the retread tyres for distribution. Separate units are provided for buffing and rasping and one common unit is allocated for building and bonder.

B)BRIEF PROFILE OF THE ORGANISATION

This retreading franchisee have been started at Oct 27-2010 with its Managing Director Mr. Manojkiyan.

Considering to this company there is one production unit at which 300 Tyres are retreaded per month. Most of the

tyres belongs to four wheelers.

Still the production unit is looking to be established. There are a total of three various production systems under the production unit. And also there is separate section has been allocated to store and maintain the treads.

Production:

Production department holds the target board at which the various no. of tyres to be retreaded under within the desired span of time

The process of production is as follows 1) Inspection :

Whether accept or reject the tyres which are proposed for retreading.

2)Buffing:

This process can be consider as the initial stage of retreading. It shapes the used tyre for retreading.

3)Rasping:

It is the accurate process of buffing enable the retreading process.

4)Building:

This process is a similar to fitting the treads on tyres.

5.Bonding: It is the final process which enables the retread tyres for distribution. Separate units are provided for buffing and rasping and one common unit is allocated for building and bonder.

C)SCOPE OF PLACEMENT

This study can be used by the company for getting the glance of the customers opinions and ideas about the retreading at tyres and it would help them in framing the product development strategies like delivery time quality etc., This study is necessary for the company in order to find the ways and means of satisfying the customers and to increase the sales movement.

It also helps the firm to find out the retreading pattern at customers. The manufacture M.R.F can plan schedules better with such information.

II) OBESVERATIONS AND EXPERIENCES 1) INFORMATION OF ORGANISATIONAL STRUCTURE

Both office and factory resided at the same place for reliability. Considering to this company there is one production unit at which 300 Tyres are retreaded per month. Most of the tyres belongs to four wheelers.

Still the production unit is looking to be established. There are a total of three various production systems under the production unit. And also there is separate section has been allocated to store and maintain the treads. PRODUCTION DEPARTMENT
Production department holds the target board at which the various no. of tyres to be retreaded under within the desired span of time. Still the production unit is looking to be established. There are a total of three various production systems under the production unit. And also there is separate section has been allocated to store and maintain the treads.

Manufacturing process

The process manufacturing

1)Inspection : Whether accept or reject the tyres which are proposed for retreading. 2)Buffing: This process can be consider as the initial stage of retreading. It shapes the used tyre for retreading. 3)Rasping: It is the accurate process of buffing enable the retreading process. 4)Building: This process is a similar to fitting the treads on tyres. 5.Bonding:

It is the final process which enables the retread tyres for distribution. Separate units are provided for buffing and rasping and one common unit is allocated for building and bonder.

Material handling

Material handling unit There is one unit for holding the treads which can be retreaded periodically. And the unit has been facilitated in air conditional environment to keep the nature of the tread and to avoid the melting. Treads can be stored in a separate air conditioned room till they located on tyres in order to avoid the melting at production. QUALITY CONTROL

After full process of retreading the tyres would be evaluated based on the unwrapping capacity and the testing will be conducted filled by air as when they fit into the vehicle for predicting the actual situation and the firm is only responsible for the tread which can be unwrapped in such situations and not responsible for the previous damages in the nature of the tyres.

The quality check of the products like treads can be evaluated under several testing and research pattern as before the distributor to the franchisee or retreader. The franchisor is responsible for the above quality check to keep the nature of the treads.

2)PROCESS AND FUNCTIONS

PROCESS OF RETREADING: There are several kinds of retreading processes available today. The traditional hot process of the mould cure retreading method (Hot Process) is one. But technological developments have rendered, this method obsolete. Instead, the COLD PROCESS retreading method with Pre-Cured Tread, enables tires to have more life span and give more mileage. It is also suitable for all types of tires.

PRE-CURED RETREADING PROCESS: This process entails Building and Curing. The top surface of casing is buffed. A fast cure cushion gum is applied on the surface of the tire after cementing with Vulcanising Solution. Pre-cured Tread, matching to the tire is fixed on it. The tire is then wrapped in a thin rubber envelope. Bonding is carried out in a Bonder while exerting uniform air pressure.

1.Inspection : The purpose of initial inspection is to verify that a casing is acceptable for retreading using a through inspection of each tyre. Inside and outside. Identity casing injuries and determine of repairable. Reject or approve the casing for processing. Whether accept or reject the tyres which are proposed for retreading. 2.Buffing:

This process can be consider as the initial stage of retreading. It shapes the used tyre for retreading The primary objective of buffing is to prepare the wom tread surface of the tyre to receive a retread.The original tread design and some of the undertread is removed to provide the casing with the required dimensions and surface texture. 3.Rasping: It is the accurate process of buffing enable the retreading process. That is minute process of cleaning the micro level affected treads from the tyre which has to be retreded. Once this stage concluded then the we come know that the tyre is ready for the bonding process.

4.Building: Building is the process of applying a premoulded retread or new tread rubber to the buffed and prepared casing An uncured cushion gum that will develop the bonding between permoulded tread and casing is applied to the casing. Premoulded treads are cut to net length, applied and splice on the casing. In the mould cure process uncured tread compound is extruded or applied as a strip directly to the casing. This process is a similar to fitting the treads on tyres. 5.Bonder: It is the final process which enables the retreaded tyres for distribution. To ensure a quality retread each tyre passes a through inside and outside visual inspection. It is mandatory that the tyre meets all customers and government regulations. Some retreaders are also using instrumented inspection like xray. Shearographie or high pressure tester. Unacceptable tyres are rejected and scrapped. Separate units are provided for buffing and rasping and one common unit is allocated for building and bonder.

Functions: Material handling: Treads can be stored in a separate air conditioned room till they located on tyres in order to avoid the melting at production. Production: Production department holds the target board at which the various no. of tyres to be retreaded under within the desired span of time The process of production is as follows 1) Inspection : Whether accept or reject the tyres which are proposed for retreading. 2)Buffing: This process can be consider as the initial stage of retreading. It shapes the used tyre for retreading. 3.Rasping: It is the accurate process of buffing enable the retreading process.

4 Building: This process is a similar to fitting the treads on tyres. 5) Bonder: It is the final process which enables the retread tyres for distribution. Separate units are provided for buffing and rasping and one common unit is allocated for building and bonder.

ABSTRACT:
This study can be used by the company for getting glance of the customers opinions and ideas about retreanig and it would help them in framing the product development strategies.This study is necessary for the company in order to find the ways and means of satisfying the target customers to increase the sales movement.It also helps the firm to find out the preferences,requirements and expectations of the customers.

Following that it deeply reveals the process,functions and the uses of the retreading process.And also the survey method enables the analytical approach through questionnaire.

MRF RETREADING:
MRF PRETREADS is the most advanced precured retreading system in India. MRF forayed into retreading as far back as 1970 Today, MRF has perfected the art of precured retreading with its extensive knowledge in tyres and rubber. In the MRF PRETREADS system, the tread rubber is precured from MRF's factory in a carefully controlled environment, thereby ensuring world-class quality. Today, MRF PRETREADS has emerged as the Mileage leader in precured retreading and also has the specialized expertise required for retreading Radial Tyres of Truck, Bus, LCV and Passenger vehicles.

Types of Retreading: Retreading can be done by the following two processes: 1. Conventional Process (also known as 'mould cure' or 'hot cure' process) In this process a un-vulcanized rubber strip is applied on the buffed casing of the tyre. This strip takes the pattern of the mould during the process of vulcanization;

2. Precured Process ( also known as 'cold cure') In this process a tread strip, where the pattern is already pressed and precure is applied to the casing. It is bonded to the casing by means of a thin layer of specially compounded uncured rubber (known as cushion or bonding gum) which is vulcanized by the application of heat, pressure and time. Retreading is primarily done in the Truck and Bus tyre segment. On an average a Truck/Bus tyre is retreaded 1.5 times.

a) USES OF RETREADING: Tyre retreading should be consciously practiced by all vehicle owners. Tyres can be successfully retreaded many times over and there is no difference in the performance of new or retreaded tyres. The difference is to the environment and your pockets. Retreading delays the landfill disposal of this non-degradable material. Also it helps save a few gallons of crude oil that would otherwise go into the making of a fresh tyre. There are many resources where information on tyre retreading is available; you should always try to get your tyres retreaded through an environmentally conscious dealer.

THE BENEFITS OF PRECURED (COLD) PROCESS RETREADING: The rubber in for Precured Retreading is of even thickness. The absence of high temperatures and pressures enhances casing life. It is resilient and can resist wear and tear better. A firm, uniform Bonding is possible. Suitable for different tires, sizes and applications. Multiple Retreads from the same Casing. Greater mileage Better road grip Well researched and evaluated treads Proven rubber technology Low operating costs Gives 70-80% of original tyre mileage and costs about 25-30% of a new truck tyre

PROCESS OF RETREADING: There are several kinds of retreading processes available today. The traditional hot process of the mould cure retreading method (Hot Process) is one. But technological developments have rendered, this method obsolete. Instead, the COLD PROCESS retreading method with Pre-Cured Tread, enables tires to have more life span and give more mileage. It is also suitable for all types of tires.

PRE-CURED RETREADING PROCESS: This process entails Building and Curing. The top surface of casing is buffed. A fast cure cushion gum is applied on the surface of the tire after cementing with Vulcanising Solution. Pre-cured Tread, matching to the tire is fixed on it. The tire is then wrapped in a thin rubber envelope. Bonding is carried out in a Bonder while exerting uniform air pressure.

1.Inspection : The purpose of initial inspection is to verify that a casing is acceptable for retreading using a through inspection of each tyre. Inside and outside. Identity casing injuries and determine of repairable. Reject or approve the casing for processing. Whether accept or reject the tyres which are proposed for retreading. 2.Buffing:

This process can be consider as the initial stage of retreading. It shapes the used tyre for retreading The primary objective of buffing is to prepare the wom tread surface of the tyre to receive a retread.The original tread design and some of the undertread is removed to provide the casing with the required dimensions and surface texture. 3.Rasping: It is the accurate process of buffing enable the retreading process. That is minute process of cleaning the micro level affected treads from the tyre which has to be retreded. Once this stage concluded then the we come know that the tyre is ready for the bonding process. 4.Building: Building is the process of applying a premoulded retread or new tread rubber to the buffed and prepared casing

An uncured cushion gum that will develop the bonding between permoulded tread and casing is applied to the casing. Premoulded treads are cut to net length, applied and splice on the casing. In the mould cure process uncured tread compound is extruded or applied as a strip directly to the casing. This process is a similar to fitting the treads on tyres. 5.Bonder: It is the final process which enables the retreaded tyres for distribution. To ensure a quality retread each tyre passes a through inside and outside visual inspection. It is mandatory that the tyre meets all customers and government regulations. Some retreaders are also using instrumented inspection like xray. Shearographie or high pressure tester. Unacceptable tyres are rejected and scrapped. Separate units are provided for buffing and rasping and one common unit is allocated for building and bonder.

TARGET CUSTOMERS MRF's comprehensive range is used for several applications including Mining, Quarries, Ports, Thermal Power Plants, Cement Plants, Steel Plants, Fertilizer Plants, Paper Manufacturing, Fertilizer Industry etc. Exports currently cover 15 countries across the world and growing Rapidly.

Considering to this retraeding mainly Blue metal, gencies, sand operations and Transportation agencies are the major contributing customers.

OBJECTIVES:
To reveal and understand the process of retreading. To analyse the customers expectations that can help the firm for further development To recognize the competitors

To understand the strategic orientation of the company.

getting glance of the customers opinions and ideas about retreanig and it would help them in framing the product development strategies. To satisfying the target customers to increase the sales movement

MARKETING DEPARTMENT

Products Treads are major contributing products as well as this retreading company is concerned. And generally other products including tyres, conveyer belts and paints and coats. Target segment and positioning strategies Considering to the segmentation the treads like RIB, SUPER RIB, MILER RIB and PRE Radials which are available in terms of sizes from 7.50*20 to 11.00*20 comes under Bus / Truck retreading. These are segmented under Bus / Truck retreading which enables quality as well as economic retreading. Customer based segmentation related to location of the customers and readiness. Product related segmentation based on price, service, technology, consumption and decisions.

Positioning a product in consumers mind is based on several factors like service, price, brand image and usage. This company is concerned with a reputed franchisee so as less effort is needed for positioning rather than marketing plan. MRF's comprehensive range is used for several applications including Mining, Quarries, Ports, Thermal Power Plants, Cement Plants, Steel Plants, Fertilizer Plants, Paper Manufacturing, Fertilizer Industry etc. Exports currently cover 15 countries across the world and growing Rapidly.

Considering to this retraeding mainly Blue metal, gencies, sand operations and Transportation agencies are the major contributing customers.

Marketing Plan

Situation analysis it is based seasonal variations as in case of summer season the process of retreading will be done very quickly because of the need of the natural temperature can be gained easily where as in case of monsoon season it would take some more time to be fix on the tyres so it can be considered as later process. And also situation analysis is based on the demand of the treads. The company keeping a target board showing the number of various tyres of vehicles like Bus, LCV, Jeep to be retreaded within a desired period of time.The target board is visible to every one so as to update with the ahcievments. Objectives:
To analyse the customers expectations that can help the firm for further development To recognize the competitors To satisfying the target customers to increase the sales movement

Promotion: sales representatives are getting more incentives based on their contribution of the customers to the company and additional customers beyond expected limits will add special credit points and incentives to the sales representatives.

As well as considering to the production workers they are strictly limited to produce a prefixed amount of tyres and if they exceeds the fixed level of production that means they would get additional wages added with their salary Distribution : Distribution is based on the location of the channels and treads are distributed from the alagar kovil Madurai which is more over related to the location of the company

RESEARCH METHODOLOGY
It is a process by which data are collected for the study from various sources and data are processed, interpret and analyzed using statistical tools to derive useful information. Nature of the research study In this study primary data has been collected through sample survey with the help of questionnaire and interviewing technique. After the brain storming preparations, the questions are evaluated and classified based on the valuable guidance and suggestions given by the respective mentor. Research design Research design adopted for this study is exploratory in nature. The source of data used for this study are primary data. The nature of respondents are resided around Madurai and surrounding areas. Research instruments The questionnaire has been constructed based upon the data requirements of the study. Interviewing technique The method conducted in this study is direct interview. Here the interview is held with the aid of a structured questionnaire. The interviewer has to follow the structured questionnaire, which is already prepared by him. Sampling plans The design of the sampling plan for the study has been made as follows. Sampling unit The marketing researcher must define the target population that would be sampled and it has been identified by the customers in Madurai.

Sample size In this study the number of sample has been limited to 41 customers as responders in madurai .

Sampling procedures For this study the sampling procedure has been chosen as probabilistic sampling, which includes the convenience sample method of selecting respondents. In Convenience sample method all the members of population has an equal chance of selection. Since many customers are not feeling free or affording time deliver the needed information to this method has been adopted. Data collection This project study has been done based upon the comments and opinions of the customers. The opinions and the ideas for improving marketing strategies fans have been collected for the study through primary and secondary sources.

LIMITATIONS OF THE STUDY

The study also suffers due to some limitations, which are listed below.

Sample size of 41 is too little to cover a major area like Madurai Many customers do not wish to spare time for giving information even during the leisure times. Many of the customers are not aware of the importance with regard to their information accuracy The study is only based upon the customers comments and opinions so its hard to have 100% reliable .

III) ANALYTICAL & REFLECTIONS

Service quality

Delivering quality service is a combination of people and technology strategy.

And the quality of service can be gained from subtracting the service expected from service quality delivered to the customers.

In detail the value of service to a customer is equal to service quality price and other customer costs of acquiring the service
Companys service quality parameters

Hard dimension of service quality . Reliability of product process & people. Responsiveness : speed & quality . Assurance SERVICE QUALITY:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 18 11 5 5 2 41

Percentage 44% 27% 12% 12% 5% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Service quality 44%=Highly Satisfied, 27%= Satisfied,

12%=Neutral, 12%=Dissatisfied, 5%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE LEVEL OF SERVICE QUALITY

Service Quality
Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

TIME DELIVERY:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 15 21 3 2 0 41

Percentage 37%% 51% 7% 5% 0% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Time Delivery 37%=Highly Satisfied, 51%= Satisfied,

7%=Neutral, 5%=Dissatisfied, 0%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE LEVEL OF TIME DELIVERY

Time Delivery
Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

SATISFACTION:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 21 11 8 1 1 41

Percentage 51% 26% 21% 1% 1% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Time Delivery 51%=Highly Satisfied, 26%= Satisfied,

21%=Neutral, 1%=Dissatisfied, 1%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE LEVEL OF SATISFACTION

Satisfaction
Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

DURABILITY:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 16 19 3 2 1 41

Percentage 39% 46% 7% 5% 3% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Durability of Trailer 39%=Highly Satisfied, 46%= Satisfied,

7%=Neutral, 5%=Dissatisfied, 3%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE DURABILITY LEVEL OF TRUCK

Truck Durability
Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

DURABILITY:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 19 16 3 2 1 41

Percentage 46% 39% 7% 5% 3% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Durability of Trailer 46%=Highly Satisfied, 39%= Satisfied,

7%=Neutral, 5%=Dissatisfied, 3%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE DURABILITY LEVEL OF TRAILER

Trailer Durability
Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

DURABILITY:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 18 11 5 5 2 41

Percentage 44% 27% 12% 12% 5% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Durability of Bus 44%=Highly Satisfied, 27%= Satisfied,

12%=Neutral, 12%=Dissatisfied, 5%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE LEVEL OF DURABILITY OF BUS

Durabilty of Bus
Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

DURABILITY:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 16 19 3 2 1 41

Percentage 39% 46% 7% 5% 3% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Durability of LCV 39%=Highly Satisfied, 46%= Satisfied,

7%=Neutral, 5%=Dissatisfied, 3%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE DURABILITY LEVEL OF LCV

LCV Durability
Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

COST EFFECTIVE LEVEL:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 22 16 2 1 0 41

Percentage 53% 39% 7% 1% 0% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Cost effective Level of RIB 53%=Highly Satisfied, 39%= Satisfied,

7%=Neutral, 1%=Dissatisfied, 0%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE COST EFECTIVE LEVEL OF RIB

Cost Effective Level Of RIB

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

COST EFFECTIVE LEVEL:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 20 15 3 1 2 41

Percentage 48% 37% 8% 1% 6% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Cost effective Level of RADIAL 48%=Highly Satisfied, 37%= Satisfied,

8%=Neutral, 1%=Dissatisfied, 6%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE COST EFECTIVE LEVEL OF RADIAL

Cost Effctive Level of RADIAL

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

COST EFFECTIVE LEVEL:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 21 12 3 4 1 41

Percentage 51% 29% 7% 10% 3% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Cost effective Level of NDMS 51%=Highly Satisfied, 29%= Satisfied,

7%=Neutral, 10%=Dissatisfied, 3%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE COST EFECTIVE LEVEL OF NDMS

Cost Effective Level Of NDMS

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

COST EFFECTIVE LEVEL:

S.NO 1 2 3 4 5

Level of Satisfaction Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Total

Responses 24 8 4 4 1 41

Percentage 60% 20% 9% 9% 2% 100%

INTERFERENCE:
From the above table it is clearly understood that the,

Cost effective Level of SL 60%=Highly Satisfied, 20%= Satisfied,

9%=Neutral, 9%=Dissatisfied 2%=Highly Dissatisfied.

PIE DIAGRAM SHOWING THE COST EFECTIVE LEVEL OF SL

cost Effective Level Of SL

Highly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied

FINDINGS From the research it was found that the service quality given by MRF is moreover reliable to the target customers Majority of the responders are satisfied with the durability of the tyres belongs to the bus & LCV It is found that the retreading can be mostly used by the bus owners as they supposed to cover the minimum distance for every day without any reasonable trips And the retreading is the most contributing factor to the customers in terms of gaining optimal cost rather than buying new tyres which are costing more than 70% to 80% comparing to the retreading. Most of the responders are satisfied with the supply of retreaded tyre by the company Most of the responders agree that MRF has the leading pretreader

SUGESSTIONS

Still the presence of the retreading company is to be popularized even it is running through leading pretreader MRF. The company gets considerable profit through the even on the minimum number of retreadings. If the company increases its production level or increases its potential customers then its sales volume may be increased to a high turnover.

And keeping the old tyres which are to be retreaded in the factory can be occupied more space it would be complexity to seperate the new tyres from the old tyres. If they keep them separately if would be effective to the retreading process.

IV)CONCLUSION

The company gets considerable profit through the even on the minimum number of retreadings. If the company increases its production level or increases its potential customers then its sales volume may be increased to a high turnover and considering to the conventional retreading process has lower frequency than the procured process .so if the company take further more step to introduce new techniques on conventional retreading process it would be effective. .

A)WORKING KNOWLEDGE GAINED IN MANAGEMENT

Considering to the working knowledge we can able to get insistence from the management side related to the marketing field and how they are proposing the customers and how they are communicating with them through the sales representatives and how the company is positioning the brand image to the customers through the intermediaries and giving priority to the customers satisfactions, requirements etc., In addition we can able to familiar with moreover the entire process of retreading and how it is cost effective to the target customers as well as profitable to the management

The assistance provided by the management was very helpful and reliable, polite manner and contributing the valuable information. In addition giving response to the field workers much revealed the originality of the company image.

B)LEARING EXPERIENCE

Entirely different has been felt as practically and the questionnaire has been prepared based on the valuable contribution and full support of the respective Mentor.

The prepared questionnaire which helps to recognize the various expectations of the customers on quality, delivery and satisfaction level in a true and fair way

And it is clearly observed that giving the quick response to the customers and achieving the target levels based target board are the major objectives of the company

Above all the valuable information and the marketing strategies given by the management of the company is considerable and trustworthy.