LOCAL LITERATURE Based on the article Breakthrough Education: Reviewing Learning Styles and Multiple Intelligence that was

written by Henry Tenedero on March 10, 2011, learning style is the way people begin to concentrate on, process, internalize and remember new and difficult information. He compared the learning style in a fingerprint, which means that no two individual are the same or possess the same learning style. People tend to use different modalities when it comes in remembering complex information better or less by hearing, seeing, or experiencing or mastering it through hands-on learning. He mentioned also the model that Dr. Rita Dunn named as The Dunn and Dunn Model. The simple explanation of this model is when the speaker present according to the learning style of the audience, the happy result is marked improvement in their attitudes towards learning. The article above supports the study that we are conducting. The article mentioned that if the people used their own learning style, there is an improvement in their attitudes towards learning. Therefore, if the CEU pharmacy students will know their learning style, it will be a big help to them on how they will improve their academic performances, which is the study focusing on. http://www.mb.com.ph/articles/308476/reviewing-learning-styles-and-multiple-intelligences FOREIGN STUDY The foreign study The relationship between learning styles, attendance and academic performance of pharmacy undergraduates that was conducted by Shahireh Sharif, Jill Barber, Gareth A. Morris, Larry A. Gifford on December 21, 2010, aims to know the preferred learning styles of the first year pharmacy and chemistry students. The tool used on this foreign study was The Honey and Mumford Learning styles Questionnaire. Using the questionnaire, the result of the study was pharmacy students were more cautious and tend to adopt a low profile than chemistry students. Chemistry students tend to act first and consider the consequences afterwards .The conclusion of the study was there were correlation between student performances and preferred learning styles. The literature suggested that knowledge of learning styles could empower individuals and organizations to select the learning activities that will enhance the effectiveness of learning. The similarity of the said foreign study was the conclusion and the researchers assumption due to the correlation of both students performances and their learning styles. In comparison, the Honey and Mumford Theory on the said study was used. In this theory, the learning styles have a four groups namely activist, reflectors, pragmatist and theorist. On the other hand, researchers study used the VAK Theory wherein the learning styles have three groups namely visual, auditory and kinesthetic. http://pharmacyeducation.fip.org/2010/12/the-relationship-between-learning-styles-attendanceand-academic-performance-of-pharmacy-undergraduates/