CHRIST UNIVERSITY

DEPARTMENT OF MANAGEMENT STUDIES BANGALORE

COURSE PLAN (2011-2012)

CLASS-V SEM BBA Retail Management SUBJECT TEACHERS: Sunita Kumar SUB / CODE: RETAIL MANAGEMENT / BBA 6551 Main Objectives: To provide an exposure to the basic concepts of retailing and it significance in marketing. Specific Objectives: 1. To provide cutting edge coverage on the latest topics and developments in retailing. 2 .To introduce the new features in retail management, real world approach focusing on both small and large retailers. Skill Development: 1. Team exercise perceptual mapping respect to any retail outlet. 2. Business plan making in retail outlet.

Module
I

Topic for discussion

Introduction to Retailing:1. Definition, Evolution of retail markets 2. Distinction between retailers and wholesalers 3. Growing importance of the retail industryeconomic significance and opportunities in retailing 4. Case Study 5. Characteristics and functions of retailing 6. Types of Retailing 7. Retailing in third world

Hrs.
8

Date planned
June.6 June.18

Methodology
Lecture

Discussion Lecture

II

III

Retail Market Strategy:8. Target Market & Positioning in retail format 9. Building a sustainable competitive advantage for growth strategies 10. Steps in strategic retail planning process 11.Retail Marketing Mix 12.Retail marketing information system Retail Location:13. Shopping Centres, Malls, City or town etc 14. Various types of locations and retail strategy 15. Site location-factors affecting the demand for a region & attractiveness of a site Supply Chain Management:16. Advantages through supply chain management, flow of information, logistics distribution centre 17. Quick Response Delivery Systems 18. E-tailing, Outsourcing 19. Case Study CRM:20. Overview 21. Collecting Customer Database 22. Identifying target customers 23. Developing & Implementing CRM programs 24. Activity-Developing a CRM for a retail unit Discussion for Mid term Merchandise Management 25. Objectives for merchandise plan 26. Assortment Planning Process 27. Establishing and maintaining relationships with vendors 28. Pricing Strategies 29. Mini Project on Merchandising Store Management 30. Store Layout 31. Types and features

June 20 July 2

Lecture Activity Lecture

July 4 July18

Lecture

IV

4 July 19 - July 23 Guest Lecture

4 July 25 - July 30

Discussion Lecture

Activity 1 12 Aug 1 Aug 2 Aug 27 Lecture

VI

Presentation Activity Presentation

VII

Aug 27 Sept 10

VIII

IX

32. Merchandise presentation techniques 33. Atmospherics 34. Customer Service 35. GAP Model for improving retail service quality 36. Activity-Store Design Retail Communications Mix 37. Communications programs 38. Methods of communicating with customers 39. Planning retail communication process. 40. Activity-Designing a communications program 41. Retail Branding Indian Context of Retail Management 42. Phase of growth 43. Job Opportunities 44.Indias profile against the global retail market 45. Revision

Discussion Lecture 7 Sept 12 Sept 24 Presentation Lecture 4 Sept 27 Oct 1 Lecture Discussion

Assignment CIA Details: Details Date of issue of topic CIA CIA CIA CIA CIA CIA CIA Research based Assignment (Site location factors affecting the retail outletexample) Quiz/Test MID-SEM EXAM Case study/Guest lecture report Seminar presentation Class Room Performance END-SEM EXAM Date of Submission of Marks June 16th(Dt. of Submission) June 27(Date of submission) August 06-13th August22 (Date of submission) Last working Day Marks allotted 15 10 25 10 10 5 25

Recommended Books: Retail Management, Levy & Weitz Retail Marketing Management, 11th Edition, David Gilbert, Pearson Education

Retail Management Text & Cases, Swapna Pradhan, McGraw Hill Co.