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now books come loto exlsteoce 1he name bank derlves from Lhe lLallan word banco desk/bench used durlng Lhe 8enalssance by llorenLlnes bankers who used Lo make Lhelr LransacLlons above a desk covered by a green LablecloLhPowever Lhere are Lraces of banklng acLlvlLy even ln anclenL Llmes ln facL Lhe word Lraces lLs orlglns back Lo Lhe AnclenL 8oman Lmplre where moneylenders would seL up Lhelr sLalls ln Lhe mlddle of enclosed courLyards called macella on a long bench called a bancu from whlch Lhe words banco and bank are derlved As a moneychanger Lhe merchanL aL Lhe bancu dld noL so much lnvesL money as merely converL Lhe forelgn currency lnLo Lhe only legal Lender ln 8omeLhaL of Lhe lmperlal MlnL Crlgln of 8anklng
1he flrsL bank was probably Lhe rellglous Lemples of Lhe anclenL world whereln gold was sLored ln Lhe form of easyLocarry compressed plaLes 1helr owners [usLly felL LhaL Lemples were Lhe safesL places Lo sLore Lhelr gold as Lhey were consLanLly aLLended well bullL and were sacred Lhus deLerrlng wouldbe Lhleves 1here are exLenL records of loans from Lhe 18Lh cenLury 8C ln 8abylon LhaL were made by Lemple prlesLs Lo merchanLs
AnclenL Creece holds furLher evldence of banklng Creek Lemples as well as prlvaLe and clvlc enLlLles conducLed flnanclal LransacLlons such as loans deposlLs currency exchange and valldaLlon of colnage 1here ls evldence Loo of credlL whereby ln reLurn for a paymenL from a cllenL a moneylender ln one Creek porL would wrlLe a credlL noLe for Lhe cllenL who could cash" Lhe noLe ln anoLher clLy savlng Lhe cllenL Lhe danger of carLlng colnage wlLh hlm on hls [ourney
AnclenL 8ome perfecLed Lhe admlnlsLraLlve aspecL of banklng and saw greaLer regulaLlon of flnanclal lnsLlLuLlons and flnanclal pracLlces Charglng lnLeresL on loans and paylng lnLeresL on deposlLs became more hlghly developed and compeLlLlve
1he orlgln of banklng ln lndla can be Lraced back Lo almosL Lhe vedlc perlod 1he LransformaLlon from pure money lendlng Lo proper banklng appears Lo have Laken place before Lhe Llmes of Manu Manu a greaL Plndu [urlsL had devoLed a secLlon of hls work explalnlng Lhe deposlLs and advances and he even lald down cerLaln rules on raLes of lnLeresL
1hrough ouL Mauryan perlod and laLer on desl bankers played some role ln Lhe economy of Lhe counLry Powever lL was durlng Lhe Moghul perlod LhaL lndlgenous bankers sLarLed playlng a vlLal role ln lendlng money and flnanclng of Lhe forelgn Lrade and commerce
8anklng durlng brlLlsh perlod before lndependence 1he flrsL [olnL sLock bank namely 1he Ceneral 8ank of lndla was esLabllshed ln 17LaLer on 8ank of PlndusLan and 8engal 8ank came lnLo exlsLence 8ank of PlndusLan carrled on buslness Llll 19 LasL lndla Company esLabllshed Lhe followlng Lhree banks namely 1he 8ank of 8engal ln 1809 1he 8ank of 8ombay ln 1840 and 8ank of Madras ln 1843 1hey were collecLlvely called resldency 8anks and were well funcLlonlng lndependenL unlLs 1he Lhree banks esLabllshed by Lhe LasL lndla Company were amalgamaLed ln 1920 and a new bank called lmperlal 8ank of lndla was esLabllshed A number of prlvaLe banks had been esLabllshed by Lhe buslnessmen from mld of Lhe 19Lh cenLury onwards ln Lhe surchanged aLmosphere of Swadeshl movemenL a number of banks wlLh lndlan managemenL namely un[ab naLlonal 8ank LLd 8ank of lndla LLd Canara 8ank LLd lndlan 8ank LLd eLc were esLabllshed 1he 8eserve 8ank of lndla was esLabllshed as Lhe CenLral bank of Lhe counLry ln 1933 under an acL called 8eserve bank of lndla AcL LaLer on wlLh Lhe passage of Lhe 8anklng 8egulaLlon AcL passed ln 1949 88l was broughL under governmenL conLrol under Lhls AcL 88l was conferred wlLh supervlslon and conLrol of Lhe banks and llcenslng powers and Lhe auLhorlLy Lo conducL lnspecLlons was also glven Lo lL AfLer lndependence ln 1933 Lhe lmperlal 8ank of lndla was naLlonallsed and was glven Lhe name SLaLe 8ank of lndla" lL was esLabllshed under SLaLe 8ank of lndla AcL 1933 ln 1960 88l was empowered Lo force Lhe compulsory merger of Lhe weak banks wlLh Lhe sLrong ones 1hls led Lo reducLlon ln Lhe number of banks from 366 ln 1931 Lo abouL 89 ln 1969 Cn !uly 19 1969 14 ma[or banks were naLlonallsed ln1980 anoLher slx banks were naLlonallsed and Lhus ralslng Lhe number of naLlonallzed banks Lo 20 Cn Lhe suggesLlons of narslmham CommlLLee Lhe 8anklng 8egulaLlon AcL was amended ln 1993 and Lhus Lhe gaLes for Lhe new prlvaLe secLor banks were opened
normally charLered accounLlng flrms audlL Lradlng and manufacLurlng flrms 1he work of bank branch audlL ls a very speclallzed [ob and comes once ln a year number of CA flrms ellglble for 8ank audlLs are llmlLed AudlLors should updaLe Lhelr knowledge abouL 88l clrculars as 88l on monLhly /yearly basls keep on revlslng lLs guldellnes AudlL ln Lhls fleld should be done wlLh exLra precauLlon
Gopinath Patil Parsik Janata Sahakari Bank
Founded on 21st May 1972, in a remote village in Kalwa (Thane District, Maharashtra), Gopinath Patil Parsik Janata Sahakari Bank enjoyed tremendous patronage right since the inception. Under the leadership of Shri. Gopinath Shivram Patil and other founding directors, the bank flourished and expanded its reach to Thane, Navi Mumbai, Pune and Nashik. With an inspiring deposit base more than Rs 1100 Crores, Gopinath Patil Parsik Janata Sahakari Bank is riding high on customer satisfaction and trust. What is even more heartening is that the bank has helped many to meet their financial needs.
Currently operating through 33 fully-equipped branches and 1 Extension Counters. Gopinath Patil Parsik Janata Sahakari Bank is getting ready for the next phase of rapid expansion.
No D|rectors Name Des|gnat|on 1 Mr 8an[lL C aLll Chalrman 2 Mr uevra[ 8 aLll vlce Chalrman 3 Mr !ayram k aLll ulrecLor 4 Mr namdev 8 aLll ulrecLor 3 Mr uashraLh u CharaL ulrecLor 6 Adv C aLll ulrecLor 7 Mr CoplnaLh 8 aLll ulrecLor 8 Mr rakash n aLll ulrecLor 9 Mr narayan C Cawand ulrecLor 10 Mr kayyum 8 Cheulkar ulrecLor 11 Mr andurang u 8unde ulrecLor 12 Mr 8avlndra k aLll ulrecLor 13 Mr 8upa[l S khulaL ulrecLor 14 Mrs 8a[ashree aLll ulrecLor 13 Mrs Shashlkala u aLll ulrecLor 16 CA 8 8 LahoLl 8anklng LxperL 17 Mr kesarlnaLh 8 CharaL 8anklng LxperL
n the year 1971 the Government of Maharashtra acquired all agricultural land of 68 villages of Thane-Belapur belt in Thane district of Maharashtra, for the purpose of setting up a new city i.e. "New Bombay. Acquisition of land for New Bombay project means compulsorily depriving several thousands of people of their means of livelihood. Though Government was paying them money as compensation, but they were away their land which was the only mean of livelihood for them.
To equip the project affected persons and their family members with strength and ability, to survive with new urban means of livelihood, it was necessary to provide them financial assistance. CDCO (City ndustrial Development Corporation) was established by Government of Maharashtra for the purpose of development of infrastructure and city of New Bombay. Development of infrastructure requires plenty of resources like men, machines, earthmover, vehicles & money.
The idea of formation of Urban Co-operative Bank for the area was visualized in 1971 by a group of youngsters of Kalwa village, which is on the boundary of Thane Belapur Belt. This group of youngsters were successful in running a Consumer Co-operative Society by name "Kalwa Consumer Co-operaive Society. This group of youngsters, on their study-tour to Western Maharashtra, for study of co-operation, was fascinated by network and growth of cooperative societies and the role played by Urban Cooperative Banks in the development of that region. The group of youngsters called a meeting of residents from Kalwa and nearby villages when they came back from their study tour. They collect the Share Money in December 1971 for the formation of the bank. Collection of share money was the most difficult task at that time. n a village where there were no banking facility available these youngsters started collection Rs. 50/- as contribution towards share capital. n year 1971 Rs.50/- was also a substantial amount, it took lot of efforts and hardship to collect the require numbers of members. n all 360 members came together for the formation of bank. The registration of "Parsik Janata Sahakari Bank Ltd. was approved by Co-operative Department in the month of April, 1972, with registration number TNAK/BNK/160 dated 24th April, 1972. The first branch office at Kalwa Naka was opened on 21st May, 1972.The bank was named as "Parsik because active jurisdiction of bank was the west side area of Parsik Hill, which has range from Kalwa to Belapur (the famous Parsik Railway Tunnel is situated in the same range). Parsik is also mean Parshwanath ( Lord Shiva), whose temple was existed on the hill as per history.
SOCIAL OBLIGATIONS OBSERVED BY BANK
The main purpose of social audit is to ascertain the responsibilities and performance of an organization towards the society, stake holders and community. Until now social audit is not compulsory but it will be worth while to take note of what parsik bank has done towards the society, stake holders and community. he principles of cooperation always keeps community or society to the fore front. What ever is done through cooperation is done for the welfare and upliftment of the community. The board of parsik bank until now has undertaken following activities towards the betterment of the society 1. The founder of Parsik Janata Sahakari Bank Ltd. Mr. Gopinath Shivram Patil had initiated a proposal through their consumer co-operative society in October, 1985 to Forest Department, Pune. Through which they sought permission for a project, which included allotment of one hill, called Parsik Hill, which is situated nearby Kalwa Village and the well known Parsik Railway Tunnel passes through it, for plantation. Forest Department gave permission for the plantation on the Parsik Hill only after 1990. For last 20 years the work of plantation and other related activities like minor irrigation , forest conservation are going on. The employees of Parsik Bank with their Board of Directors has been regularly visiting the Parsik Hill , due to their hard work and consistency the land admeasuring 70 hectare came under plantation. Once a barren hill is now covered with fifty to fifty five thousand plants. The Board of Directors of Parsik Bank has taken tremendous efforts for last 20 years for this project , which is a huge successes. Other organizations has also started similar project by taking inspiration from Mr. Gopinath Shivram Patil. n the year 1988-89 Parsik Bank has been allotted one plot of land, adjoining to Kalwa bridge for development of garden by Thane Muncipal Corporation.
1 At the request of CDCO LTD. in the year 1993, Parsik Bank has undertaken the development of garden on 14 acres of land situated near Belapur in Navi Mumbai area. The said garden was also named as "Parsik Hill Garden. The employees and members of Board has given their total commitment for the development of garden. 2. Parsik Bank in the year 1998-99 has planted nearly 1200 plants in Kalwa Vitawa region under scheme called "Clean Thane Green Thane, which was initiated by Thane Muncipal Corporation. t also included decoration of one traffic island and building a bus stop. 3. Other activities O Educational help O Medical help O Building of shed for funeral & other religious activities O Sports O Financial assistance to social organizations 4. For last 28 years bank is retaining amount out of their net profit for charitable purpose. Generally 1% of net profit is appropriated for the charitable purpose. 5. 6) Bank has maintained a fund called "Member Welfare Fund. Every year a considerable amount is contributed to this fund out of net profit earned by the bank. At present the amount in Member Welfare fund is around 1.29 crore of rupees. Moments of Pride 1. " Congress Seva Dal Navi Mumbai awarded Seva Bhushan Award in the year 1995-96. 2. Maharashtra State Cooperative Banks Association awarded the "Best Urban Bank Padmabhushan Vasantdada Patil Award for three consecutive years 1996-97, 1997-98 and 1998-99. 3. Parsik Bank got awards for three consecutive years ending 98-99 from Organization called " Yuvak Mudra, who organized competition in memory of Rajarambapu patil in regards with merit and principal of cooperative banks. 4. Bris ndiglo has ranked Parsik Bank as follows in their survey O First Number in "Overall Ranking in Thane District. O Second Number in "Overall Ranking in all over Maharashtra State. O Fourth Number in "Safest Category
C8S ( Core 8anklng SoluLlon) Core 8anklng SoluLlon (C8S) ls neLworklng of branches whlch enables CusLomers Lo operaLe Lhelr accounLs and avall banklng servlces from any branch of Lhe 8ank on C8S neLwork regardless of where he malnLalns hls accounL 1he cusLomer ls no more Lhe cusLomer of a 8ranch Pe becomes Lhe 8ank's CusLomer 1hus C8S ls a sLep Lowards enhanclng cusLomer convenlence Lhrough anywhere and anyLlme 8anklng
All C8S branches are lnLerconnecLed wlLh each oLher 1herefore CusLomers of C8S branches can avall varlous banklng faclllLles from any oLher C8S branch locaLed any where ln Lhe world 1hese servlces are
1o make enqulrles abouL Lhe balance deblL or credlL enLrles ln Lhe accounL 1o obLaln cash paymenL ouL of hls accounL by Lenderlng a cheque 1o deposlL a cheque for credlL lnLo hls accounL 1o deposlL cash lnLo Lhe accounL 1o deposlL cheques / cash lnLo accounL of some oLher person who has accounL ln a C8S branch 1o geL sLaLemenL of accounL 1o Lransfer funds from hls accounL Lo some oLher accounL hls own or of Lhlrd parLy provlded boLh accounLs are ln C8S branches 1o obLaln uemand urafLs or 8anker's Cheques from any branch on C8S amounL shall be onllne deblLed Lo hls accounL
All Lhese alm Lo provlde convenlenL efflclenL and hlgh quallLy banklng experlence Lo Lhe cusLomers comparable Lo world class sLandards
SMS 8anklng SMS 8anklng Servlces are avallable for Lhe cusLomers of Lhe 8ank by uslng Lhe SMS feaLure of Lhe moblle phones cusLomer can pull message llke Lo know Lhe laLesL balances and lasL 3 LransacLlons ln Lhelr accounLs AparL from CusLomer pull operaLlons 8ank ls also glvlng SMS alerLs Lo Lhe cusLomer for clearance of cheques maLurlLy of Lerms deposlLs reLurn of Lhe cheques (l/W C/W) endlng l/W cheque 1ransacLlon of amounL above 8s 3000 @ese ote te 5M5 coJe fot koowloq te occooot Jetolls nLl1 ( naLlonal LlecLronlc lund 1ransfer SysLem ) Cur 8ank offers naLlonal LlecLronlc lund 1ransfer SysLem (nLl1) for efflclenL secured economlcal and rellable sysLem of Lransfer of funds from bank Lo bank as well as from remlLLer's accounL ln our bank Lo Lhe beneflclary's accounL ln anoLher bank wlLh ln ouL counLry as well as ln nepal
ln Lhls paymenL sysLem lnsLrucLlons beLween banks are processed and seLLled on baLch Lo baLch basls aL flxed Llmes durlng Lhe day 1here ls no mlnlmum or maxlmum sLlpulaLed LransacLlon value for uslng Lhls faclllLy @e 5peclol feotote of tls system ls tot lt ls ovolloble lo Nepol olso
k@5 ( keol @lme toss 5ettlemeot 5ystem) Cur 8ank offers 8eal 1lme Cross SeLLlemenL SysLem (81CS) naLlonal LlecLronlc lund 1ransfer SysLem ( nLl1) for efflclenL secured economlcal and rellable Lransfer of funds from bank Lo bank as well as from remlLLer's accounL ln our bank Lo Lhe beneflclary's accounL ln anoLher bank wlLh ln Lhe counLry An elecLronlc paymenL sysLem ln whlch paymenL lnsLrucLlons beLween our bank and oLher banks are processed and seLLled lndlvldually and on a real Llme basls for LransacLlon value of 8s 1 lac and above under normal clrcumsLances Lhe beneflclary bank's branch recelves Lhe funds ln real Llme as soon as funds are Lransferred by Lhe remlLLlng bank Note 81CS sysLems work on all days excepL on Sunday and naLlonal holldays across Lhe sLaLes
A88 (An? 88AnCP 8AnklnC) ln Any 8ranch 8anklng ls offerlng followlng servlces Lo lLs cusLomers
1he 8anks cusLomer havlng A1M card can wlLhdraw Lhe Cash from any A1M of Lhe 8ank
1he 8ank ls provldlng Lhe faclllLy Lo wlLhdraw / ueposlL / 1ransfer Lhe cash Lhrough Lhe counLer from any of 8anks branches
1he cusLomer can deposlL hls/her cheque ln any of our branch of Lhe bank 1hls faclllLy wlll be sLarL shorLly
Fixed Deposit Deposit Fixed Deposit 3terest Rate 15 days to 45 days 4.50 46 days to 90 days 5.50 91days to 180 days 6.00 181days to below 1 year 7.00 1 year to below 18months 7.75 18 months to below 2 years 8.50 2 years upto 3 years 8.25 Above 3 years 8.00 For senior citizen additional 0.75 Interest (On all Fixed Deposits above 1 year) Special Scheme :12mo3ths to 18mo3ths (Excludi3 R.D. & Rei3;estme3t) 9.50
Recurri3 deposit 3terest Rate 1 Year to below 18 months 7.75 18 months to below 2 years 8.50 2 years upto 3 years 8.25 Above 3 years 8.00
Rei3;estme3t Deposit 3terest Rate 1 Year to below 18 nmonths 7.75 18 months to below 2 years 8.50 2 years upto 3 years 8.25 Above 3 years 8.00
Fixed Deposit 3terest Rate 15 days to 45 days 4.50 46 days to 90 days 5.50 91 days to 180 days 6.00 181 days to below 1 year 7.00 1 year to below18months 7.75 18months to below 2 years 8.50 2 years upto 3 years 8.25 Above 3 years 8.00 For senior citizen additional 0.75 Interest (On all Fixed Deposits above 1 year)
Loans !urpose : Repairs and Renovation House / Flat. Rate oI interest : Upto Rs 25 lacs 14.50 p.a. : Above Rs 25 lacs to below Rs 50 lacs 14.00 p.a. : Rs 50 Lacs and Above 13.75 p.a. Eligibility : Individual. Loan Amount : Above Rs. 2 lacs Security : Movable / Immovable !roperty Repayment : Maximum Upto 5 Years.
EW VEHE (ommercial Use) Rate oI Interest : 12.00 p.a. Loan Amount : 80 oI Invoice Value Registration Charges Insurance OD VEHE In case oI Old Vehicle upto 5 years : 50 oI Agreement value or valuation whichever is less. Rate oI Interest : Upto Rs 2 lakh 13.75 p.a. Above Rs 2 lakh 15.00 p.a. Security : Vehicle & Salary/Income. Repayment : Maximum 5 years Conditions Apply
EW VEHE (ommercial Use Rate oI Interest : 12.00 p.a. Loan Amount : 80 oI Invoice Value Registration ChargesInsurance OD VEHE In ase oI Old Vehicle upto 5 years : 50 oI Agreement Value or valuation whichever is less. Rate oI Interest : Up to Rs. 2 Lacs 13.75 p.a. Above Rs. 2 Lacs 15.00 p.a.
!ERSONAL VEHICLE (New 4 wheeler) Rate oI Interest : 12.00 p.a. Security : Vehicle & Salary Repayment : Maximum 5 years *Conditions Apply !urpose : !urchase oI Furniture & Fixtures, Electronic / Consumable Appliances etc. Rate oI Interest : 14.50 p.a. Eligibility : Individual Loan Amount : Maximum upto Rs. 5 lacs. Margin : 30 *. Security : Article / Furniture / Immovable !roperty Repayment : Upto 5 years. *Conditions Apply n certain cases where the employer undertakes to deduct the loan installment under sec 49 of Maharashtra State Co op Act, 1960 and remit the same towards the repayment of loan or undertakes to remit the monthly salary of employees directly to the Bank till entire loan is repaid and intimation to that effect is given by Bank. n such cases, Group Loan can be granted provided Minimum number of Employees applying at a time in a group is 10. !urpose : For !urchase oI Consumer durable goods (with or without security oI consumer durable goods / Domestic goods being Iinanced) And / Or For any other domestic purpose And / Or For repayment oI prior debts And / Or For House repairing Rate oI Interest : Repayable within 7 years 14.00 p.a. Eligibility : Minimum number oI Employees applying at a time in a group is 10 Loan Amount : Maximum upto Rs. 2 lacs. Repayment : Upto 7 years. Conditions Apply TERM LOAN FOR BUSINESS (Against Mortgage) !urpose : Business Expansion !urchasing Machinery Raw Material Setting New !roject Rate oI Interest OA AMOU% %ERES% MEDUM %ERM BUSESS & SMA SAE D.
Eligibility : Individual / Firm / !artnership Firm / Company etc Loan Amount : As per requirement Margin : 30* *Conditions Apply
CASH CREDIT FACILITY This kind of fund based working capital facility is provided to traders/manufacturers & the like. Bank has focus for extending cash credit facility to small & medium size enterprises.
!urpose : Working Capital requirements / Additional stock purchase / Repayment oI trade condition
Rate of nterest OA AMOU% %ERES% Below Rs 50 Lacs 12.50 Rs 50 Lacs To Rs 2 Crore 12.00 ABOVE Rs 2 Crore 11.50 Eligibility : Small traders/ ManuIacturers / !artnership Iirms / companies Margin : Minimum 30 oI net inventory * Security : Closing Stock, Debtors, Movable/Immovable !roperties Repayment : Maximum period upto 12 months on renewable basis. To brighten the future of bright & committed students by extending financial assistance to pursue higher professional / technical courses studies in ndia & Abroad through Educational Universities / nstitutes / Organisations of good reputation & recognition. !urpose : Higher Education. Rate oI Interest : Upto Rs. 10 Lacs 10 p.a. Above Rs. 10 Lacs & Upto Rs. 20 Lacs 11 p.a Loan Amount : Upto Rs. 10 Lacs Ior studies in India. Upto Rs. 20 Lacs Ior studies in Abroad. Security : Collateral security owned by !arents or Guarantor. 'Whole LiIe' Insurance !olicy on the liIe oI the student, Ior the amount oI loan. Repayment : Max. 120 months, including moratorium period.
ProfessionaI Loan Criteria : Doctor Advocate Architect CA & Engineer Rate oI Interest OA AMOU% %ERES% U!TO Rs 10 Lacs 12.50 ABOVE Rs 10 Lacs To Upto Rs 50 Lacs 12.00 ABOVE Rs 50 Lacs 12.50
Eligibility : Individual / Firm / !artnership Firm / Company etc Loan Amount : As per requirement Margin : 30*
CLher lnfo Acting on High Court directives Iollowing a petition Iiled by Janhit Manch, the civic authorities have Iinalised a plan oI action to demolish encroachments in the city. The Navi Mumbai Municipal Corporation (NMMC), CIDCO and MIDC oIIicials had a joint meeting last week to Iinalise the action plan. Sources said the plan was Iinalised to comply with High Court orders to demolish encroachments in the city and Iree the government land. According to the plan, a joint drive would be undertaken all over the city. The authorities have also appealed to the people to voluntarily vacate the illegally occupied land to avoid Iurther action. "Those who are illegally occupying government land should vacate the same immediately. No one would be spared once the drive starts," Municipal Commissioner Vijay Nahata said. As part oI the drive, NMMC and CIDCO oIIicials in a joint action demolished encroachments on open plots near !arsik Bank and Mahape Flyover on Tuesday. "The plot near !arsik Bank is owned by CIDCO, while the one near Mahape Ilyover was reserved Ior Iire station," Koparkhairane Ward OIIicer Sanjay Tayade said. According to CIDCO sources, there are around 13,000 illegal structures on its land across the city while NMMC authorities claim that the number oI such structures is around 11,000. "These Iigures could not be considered to be authentic as proper survey has not been conducted in the city. The number is likely to change as the government has regularised several such settlements where project aIIected people were rehabilitated," sources said. It is learnt that civic authorities have started the survey oI the illegal structures regularised by the government Ior project aIIected people. Meanwhile, Nahata has appealed to the people to cooperate during the anti-encroachment drive. "We will take appropriate legal action against those trying to obstruct government oIIicials Irom discharging their duties," he added. AdvL of flaLs ld also done Narketing and Advertising Department.
Narketing and Advertising Department. Narketing and advertising Department was created in 2001. Among the main aims of the Department are: O reation and development of the corporate identity and advertising materials of RSUH, O randname promotion, increase of the trademark's capital, O Situation analysis on the educational services market in the sphere of higher and additional education, O Rating of competitiveness of RSUH and estimation of competitive environment on the educational services market, O stimation of competitive marketing and advertising strategies of the leading universities and institutions, O Search of opportunities of forming and building mutually beneficial relationships with the principal partners in the sphere of education and science, O Development of marketing and advertising strategies for the nearest as well as for the longtime perspectives in creating new educational products, main and additional educational services and promoting the existing ones, O stimation of the current price policy of the leading operators on the educational market and creation of current price policy for the major and additional education services, O Rating of effectiveness of marketing and advertising strategies, O Nonitoring of the reaction of the target - audience, O onducting of marketing researches among the university - entrants, students, graduates of RSUH, Holding various PR - events and advertising campaigns in Nass Nedia, !nternet, exhibitions, vacancy - fairs, of open door days
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