What |s 1our|sm Demand

1ourlsm uemand deflned as Lhe expendlLure made by or on behalf of Lhe vlslLor before durlng or afLer Lhe Lrlp
and whlch expendlLure ls relaLed Lo Lhe Lrlp and whlch Lrlp ls underLaken ouLslde Lhe usual envlronmenL of Lhe vlslLor
Why demand ls lmporLanL?
1 Pow many vlslLors arrlved?
2 WhaL means of LransporLaLlon?
3 Pow long Lhey sLayed and ln whaL Lype of accommodaLlon?
4 Pow much money was spenL?

Determ|nants of Demand for 1our|sm
Iour key Determ|nants of 1our|sm Demand
1 SufflclenL dlsposable lncome musL have enough money
2 AvallablllLy of lelsure Llme free Llme Lo spend
3 Cood healLh have a good healLh Lo Lravel
4 lreedom of movemenL requlred for vlsa
n add|t|on
1 1he flrsL group of facLors can be Lermed llfesLyle and lnclude lncome employmenL holldays enLlLlemenL
educaLlonal aLLalnmenL and moblllLy
2 1he second group can be Lermed llfe cycle where Lhe age and domesLlc clrcumsLances of an lndlvldual affecL
boLh he amounL and Lype of Lourlsm demanded
oncept of Demand Measurement
uemand can be measured for
1 roducL level LoLal producL speclflc Lourlsm forms or speclflc lLems
2 Ceographlcal level world counLry or desLlnaLlon
3 1lme level presenL or shorL medlum or long Lerm

1he f|rst po|nt that shou|d c|ass|fy |s the def|n|t|on of market |eve| Market |eve| d|st|nct|on
1 1oLal MarkeL ls Lhe sum of Lhe acLual and poLenLlal cusLomers of producLs
2 oLenLlal markeL conslsL of Lhose consumers LhaL profess some lnLeresL ln a deflned producL (desLlnaLlon)
3 Served MarkeL ls a parL of avallable markeL Lhe desLlnaLlon managemenL can declde Lo pursue only well
deflned segmenLs or a llmlLed number of a counLrles
4 eneLraLe markeL conslsL of Lhe seL consumers who acLually purchase Lhe LourlsL producLs

When the dest|nat|on management |s not sat|sf|ed w|th the present demand a number of act|on are poss|b|e

1 A growLh ln Lhe avallable markeL by lowerlng Lhe prlce or lmprovlng access condlLlon
2 An exLenslon of Lhe served markeL
3 A promoLlon campalgn wlLh ln Lhe poLenLlal markeL
MarkeL uemand for a desLlnaLlon ls Lhe LoLal volume LhaL would be boughL by a deflned cusLomer group ln a deflned
geographlcal area deflned Llme markeLlng envlronmenL and markeLlng program and conslderlng
Several 8elevanL LlemenLs
1 1oLal volume ( arrlvals nlghL or recelpL)
2 CusLomer group (whole markeL or segmenL)
3 1lme perlod (shorL medlum and long Lerm)
4 MarkeL LnvlronmenL (buslness cycle Lechnologlcal envlronemenL)
MarkeLlng rogram (romoLlonal budgeL)
Io|ume Stat|st|cs
1 Arrlval ln AccommodaLlon LsLabllshmenL
2 8uslness 1rlp
3 CounLry of resldence
4 uomesLlc 1ourlsm
uuraLlon of 1rlp
6 lnbound 1ourlsm
7 lnLernal 1ourlsm
8 lnLernaLlonal 1ourlsm
9 CuLbound 1ourlsm
10 CvernlghL SLay
Ia|ue (Lxpend|ture) Stat|st|cs
1 nternat|ona| 1our|sm Lxpend|ture
ueflne by W1C as expendlLure of ouLbound vlslLors ln oLher counLrles lncludlng Lhelr paymenLs Lo forelgn
carrlers for lnLernaLlonal passenger LransporL
nternat|ona| 1our|sm kece|pts
ueflne by W1C as expendlLure of lnLernaLlonal lnbound vlslLors lncludlng Lhelr paymenLs Lo forelgn carrlers
for lnLernaLlonal passenger LransporL
Le|sure 1r|p
1he purpose of moLlve of a vlslL vlslLors decldes Lo Lake Lhe LourlsL Lrlp as an acLlvlLy unconnecLed wlLh hls/
her occupaLlon and Lhe Lrlp ls usually flnanced ouL of household fund
I|s|tor rof||e
Made up of sLaLlsLlcs of relaLlng Lo Lhe vlslLor and Lhose of Lhe vlslL
1he vlslLor roflle
1he vlslLor 1he vlslL
Age Crlgln and uesLlnaLlon
Sex Mode of 1ransporLaLlon
Croup 1ype(alone lamlly urpose of vlslL
naLlonallLy LengLh of SLay
CccupaLlon AccommodaLlon used
lncome AcLlvlLles purpose
1our or lndependenLly or ganlzed

1our|sm Demand |n 1erms of Lconom|cs Ia|ue

1our|sm export
Money spenL by Lhe lnLernaLlonal vlslLors on domesLlcally produced commodlLles and servlces
1our|sm |mported
Money spenL by Lhe local who Lravel abroad on commodlLles and servlces produced ln oLher counLrles
1he spread of |ncome to the areas they have v|s|ted
Money spenL by local vlslLors who Lravel wlLh ln Lhelr own counLrles on commodlLles produced ln Lhe counLry