in association with

A POST GRADUATE CERTIFICATE PROGRAM IN ADVERTISING AND MARKETING COMMUNICATIONS (PGPAMC)

The Program Directors

Shailen Merchant
Director - Programs, Northpoint Centre of Learning.
"What differentiates Northpoint from the average business school is its unique model that strikes a useful balance between existing theory and real-life experience. Education at Northpoint is essentially a partnership between the academician and the practicing manager. This is particularly important, so that a sharing of experience by successful practicing managers brings real life into the classroom. Northpoint's full-time post graduate certificate programs are aimed at developing entry level managers, through a combination of intensive theory and extensive on-the-job working experience, on live assignments."

The Program Directors

Ashish Bhasin
Director - IMAG, Lintas India
A marketing professional, Ashish has been part of the Lintas family for 17 years and helped set up operations in Burma and Vietnam. He previously headed Initiative Media and drove it to become India's leading media company. Currently Ashish is the Director of Integrated Marketing Action Group (IMAG), overseeing Linterland, Lowe Personal, LinOpinion, Advent, Lintertainment, Lowe Healthcare and dCell. Recently awarded as 'Media Marketer of the Year 2003'at the Brief Media Awards, Ashish is widely recognized for his contribution to the advertising world and as well as to the academic fraternity. Mastering business beyond borders, this Post Graduate Certificate Program enhances effectiveness within the field of Advertising and Marketing Communications, providing participants with a strong foundation in its principles and practice. It will furnish them with the knowledge and skills to form a sound basis for professionalism and effectiveness, thereby enhancing their adaptability to changing market needs.

The Program Directors

Heather Saville
Vice President- HRD, Lintas
This course gears students with a set of tools and techniques in advertising and marketing communications, which propels individual careers to professional excellence. In the past, this program has produced exceptional professionals. We have always assured Northpoint that we will participate in the placement program. This will put them on a fast track career, right from day one.

The Differentiator

Learning Experience: The Northpoint Post Graduate Certificate Programs are based on the unique principle of 'adopting contemporary learning and rigorous practice'. The learning model is structured around providing an integrated learning platform where theories and practices can be effectively adapted to an integrated whole. The participants inculcate this learning at our scenic campus on the slopes of the Sahayadris in Khandala and through practical modules in the form of continuing live projects with the Lintas India Group of Companies. Our learning models extend to sending out each students for field stints and secondments to blue-chip conglomerates in the sales and marketing field. Independence to learning: Our pedagogy adopts faculty from business into the academic world. Therefore, learning stems from not only academic and intellectual concepts, but also from real-life practice. Building individuals and careers: Creating life-long relationships between academia and business thus providing students with the fluency for an integrated learning experience is the overarching objective of the Program.

PGPAMC

Post Graduate Program in Advertising and Marketing Communications The Post Graduate Certificate Program in Advertising and Marketing Communications is held by Northpoint Centre of Learning in association with the Lintas India Group. The objective of this course is to produce professionals, in the field of Advertising and Marketing Communications who will be ready to hit the road running. The Edge:
- An opportunity to study with a stimulating, experienced, talented and diverse faculty and peer group - A program that is practical, career-oriented with high standards of scholarship and rigor - Offers unique electives in the field of advertising - Offers the advantage of going to the grass-root level markets of India

Course Description

This course spans over 18 months and comprises 4 semesters. The emphasis, as laid out in the objectives, is in experiencing the communication process, while having a solid grounding in the theories involved as well. In an endeavor to develop all-round professionals, this course will also have sections that will help in the personality development of the participant. There will be activities that focus on physical well being through coaching in sports - facilities that are available at the Northpoint campus. While the course is anchored at Northpoint, the entire country is a campus for the participants of this course because during these 18 months, the participants will have to extensively travel and participate in various marketing related activities in different parts of the country. At the end of each semester, a project report has to be delivered and at the end of the final semester, a thesis has to be submitted, which will be subjected to a rigorous viva voce. There will also be periodic tests after every few sessions. The results of all the tests, project reports, thesis, viva voce and feedback received from the various stints done by the participants, will all collectively go towards final grades. In order to clear the course, the participant needs to have at least a 60% overall score as well as an impeccable disciplinary and attendance record. This will earn him/her the Northpoint Honours Certificate in Advertising and Marketing Communications. Employment is not guaranteed. Post the course, Northpoint will arrange for companies that may be interested in recruitment to meet the participants on the day of the final placement.

First Semester: June - Sept'06 ! ! ! ! ! ! ! Principles of Marketing Principles of Communications Advertising Management Principles of Business Management Marketing Research Sales Management Sales Stint: Working the Market

Second Semester: Oct'06 - Feb(mid)'07 ! ! ! Media Management Integrated Marketing Communications Hands-on work experience at Lintas IMAG Divisions

Third Semester: Feb - Apr'07 ! ! ! ! Rural Communications Rural Marketing Stint Social Marketing Social Marketing Stint

Fourth Semester: May - Dec'07 Hands on work experience in your elective field: - Account Management - Integrated Marketing Communications - Media Management

Selection Process

The PGPAMC is open to all graduates from the humanities, commerce, economics, mathematics, statistics, communications or management streams. CAT scores, if available, will be given due weightage. Work experience, though not essential, will be given due consideration. All those seeking admission, must submit their application, by downloading and completing the application form. Shortlisted candidates will be called for Written tests, Group Discussions and Interviews. Final selections will be made on the basis of the following criteria - IQ and Numeric ability - Lateral thinking, creative abilities - General knowledge about the advertising and communications business - Career consciousness and commitment - Attitude and Aptitude All completed applications with a Demand Draft of Rs.1,000 in favour of "Northpoint Centre of Learning" must be submitted to Madhavi Chinnabhandar, Northpoint Centre of Learning, 15th Floor, Express Towers, Nariman Point, Mumbai 400 021 before 30th April 2006. Incomplete forms will be rejected. Contact : Madhavi Chinnabhandar Email : madhavi.chinnabhandar@northpointindia.com

Course Fees

The PGPAMC program is a non-residential program. Students will have to make their own arrangements for their stay in Mumbai. The practical on-the-job sessions will be held in Mumbai. The theory sessions will be held at Northpoint, Khandala. For these capsules alone, the program is a residential program. The fees for the entire program is Rs 2,45,000, payable in three installments, as detailed below: - Rs 1,00,000 , on intimation of admission to the course - Rs 75,000 on or before July 15, 2006 - Rs 70,000 on or before December 15, 2006 An additional fee of Rs 5,000 as a refundable library deposit will be taken. The program fee includes boarding and lodging at Countryside Inn, Khandala, all course material, and transportation to and from Khandala to the Lintas offices in Mumbai, as required during the program. The course fee does not include expenses of a personal nature, such as phone calls, laundry bills, personal stationary, etc. Also not included is the cost of board and lodge and conveyance within Mumbai, during the practical sessions. All students will need to equip themselves with their own laptops, since this is an essential requirement of the program. The minimum configuration should be P-III or equivalent, 128 MB RAM, 20 GB hard disk, CD ROM Drive, 56 kbps Modem & 10/100 Mbps Ethernet (both inbuilt), USB PORTS, VGA, P/S 2 with the latest licensed versions of Windows and MS Office loaded on. It will prove invaluable during the practical sessions and project assignments. The course fee needs to be paid by demand draft payable at Mumbai, drawn in favour of "Northpoint Centre of Learning".

The Northpoint Centre of Learning has been established by the Lintas Employees' Welfare Trust to further the cause of holistic learning and development of managers and professionals following creative pursuits. The training system includes substantial involvement from Industry to add practical dimensions to theory. This is the unique Northpoint model. Located on the high slopes of a mountain at Khandala, Northpoint is a 2-hour drive from Mumbai and an hour's drive from Pune. Commanding awe-inspiring views from every point across the well laid-out campus, the Centre provides the right blend of world-class infrastructure and ambience to enhance the process of learning and research. Built on about 5 acres of a lush green hillside, Northpoint is a 100,000 sq. ft facility and comprises * Thirty Five residential twin rooms * Three residential suites * 4 well-equipped Conference Rooms equipped with the latest in training aids * Three syndicate rooms * A Board Room * A Library and a cyber centre * A fully equipped club-house with facilities for swimming, tennis, squash, gym and billiards * Two multi-cuisine dining rooms. In addition, Northpoint has fibre-optic connectivity, a telecom system through V-Sat, 100% power back-up and sophisticated water and sewage treatment plants.

Application Form

3 passport size photographs to be submitted

Name: Mailing Address:

Contact Details : Email : Tel (Res) : Mobile:

Personal Details : Date of Birth: Age: years Blood Group:

College/University Education:

Period From To

Name of School/ College/Institute

Board/University

Degree/Diploma

% Marks

CAT Score / Year (if any):

CET Score / Year (if any):

A POST GRADUATE CERTIFICATE PROGRAM IN ADVERTISING AND MARKETING COMMUNICATIONS (PGPAMC)

Application Form

Extra Curricular Activities/ Hobbies:

Work Experience (if any):

Name of Organisation

Starting Date

End Date

Designation

Responsibilities

Family Background:

Relationship Father Mother Siblings Spouse

Name

Qualification

Occupation

A POST GRADUATE CERTIFICATE PROGRAM IN ADVERTISING AND MARKETING COMMUNICATIONS (PGPAMC)

Application Form

In not more than 500 words describe yourself and why you want to apply to the Post Graduate Program in Advertising and Marketing Communications?

A POST GRADUATE CERTIFICATE PROGRAM IN ADVERTISING AND MARKETING COMMUNICATIONS (PGPAMC)

Application Form

A POST GRADUATE CERTIFICATE PROGRAM IN ADVERTISING AND MARKETING COMMUNICATIONS (PGPAMC)

Application Form

Please list instances of leadership roles assumed by you during School / College / Career

Look outside your window. What would you change in what you see? OR What is the one thing you would invent or create to change your world? (in approximately 250 words)

A POST GRADUATE CERTIFICATE PROGRAM IN ADVERTISING AND MARKETING COMMUNICATIONS (PGPAMC)

Application Form

References :

Name

Designation

Company

Telephone Number/s

Signature of Applicant Date:

A POST GRADUATE CERTIFICATE PROGRAM IN ADVERTISING AND MARKETING COMMUNICATIONS (PGPAMC)