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UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF FLORIDA MIAMI DIVISION Case No. 1:11-cv-24110 - LENARD/Simonton MPS Entertainment, LLC and Michael P. Sorrentino, Plaintiffs, v. Abercrombie & Fitch Stores, Inc., Defendant. _____________________________________/

DEFENDANTS MOTION AND MEMORANDUM OF LAW IN SUPPORT OF ITS MOTION TO DISMISS PLAINTIFFS COMPLAINT FOR FAILURE TO STATE A CLAIM UPON WHICH RELIEF CAN BE GRANTED

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TABLE OF CONTENTS Page I. II. Factual Background ........................................................................................................... 1 Argument ........................................................................................................................... 2 A. B. Standard for Fed. R. Civ. P. 12(b)(6) Motion To Dismiss For Failure To State A Claim Upon Which Relief Can Be Granted ............................ 2 Plaintiffs Cannot State A Claim For Federal Trademark Infringement Under Section 32(1) Of The Lanham Act, Because They Do Not Own a Valid And Registered Trademark .......................................................................... 3 1. 2. 3. Plaintiffs Do Not Own A Federal Trademark Registration For The Situation or GTL.......................................................................... 3 Plaintiffs Registration For The Stylized Upside-Down Mark SITUATION & Design Is Invalid.............................................................. 4 Plaintiffs Sole Registration For The Stylized Upside-Down Mark SITUATION & Design Is So Dissimilar To A&Fs Use That There Is No Likelihood Of Confusion ....................................................... 7

C.

Plaintiffs Cannot Establish A Prima Facie Case For Unfair Competition Or False Designation Of Origin Under Section 43(a) Of The Lanham Act, 15 U.S.C. 1125(a).......................... 10 1. 2. 3. 4. Plaintiffs Do Not Own Any Common Law Rights In Any GTL Mark ... 10 A&Fs Use Was A Non-Actionable Parody......................................... 12 A&Fs Use Was Ornamental, Non-Trademark Use ................................ 13 A&Fs Products Were Clearly Labeled With Its Own Famous Trademark FITCH, Thereby Obviating Any Likelihood Of Confusion ................................................................. 13

D.

Plaintiffs Fail To Plead And Cannot Establish Required Elements Of Its Florida Unfair Competition Claim....................................................................... 14 1. 2. Plaintiffs Lack A State Trademark Registration Required To State A Claim Under Fla. Stat. 495.131 .......................................... 14 Plaintiffs Fail To State A Claim Under Fla. Stat. 495.151 ................... 15 a. b. Plaintiffs Omit Required Elements Of A Dilution Claim............ 15 A&Fs Use Is Not Actionable Under Florida Dilution Law .... 16

E. F. G.

Plaintiffs Fail To Plead A Cognizable Basis For A False Advertising Claim ..... 16 Plaintiffs Common Law Trademark Infringement Claim Fails Under The Same Analysis As Their Federal Trademark Claims........................................... 18 Plaintiffs Cannot Establish A Claim For Common Law Injury to Business Reputation...................................................... 18

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H.

Plaintiffs Fail To State A Claim Under Fla. Stat. 540.08 ................................. 19 1. 2. A&Fs Parody Is Protected By The First Amendment ............................ 19 A&F Did Not Use Sorrentinos Name To Directly Promote A Product..................................................................... 19

I. III.

Plaintiffs Are Not Entitled To The Requested Relief .......................................... 20

Conclusion ....................................................................................................................... 20 TABLE OF AUTHORITIES Page

CASES Abner's Beef House Corp. v. Abner's Intern., Inc., 227 So.2d 865 (Fla. 1969)........................................................................................................14 Anheuser-Busch, Inc. v. L. & L. Wings, Inc., 962 F.2d 316 (4th Cir. 1992) ...................................................................................................12 Armstrong Cork Co. v. World Carpets, Inc., 597 F.2d 496 (5th Cir. 1979) .....................................................................................................8 Ashcroft v. Iqbal, 556 U.S. 662, 129 S.Ct. 1937 (2009).....................................................................................2, 3 Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 127 S. Ct. 1955, 167 L. Ed. 2d 929 (2007)........................ 1,_BA_Cite_139 3, 8 Berni v. International Gourmet Restaurants, Inc., 838 F.2d 642 (2d Cir. 1988).......................................................................................................3 Betancur v. Florida, 2008 WL 506305 (N.D. Fla. 2008)............................................................................................9 Brooks Shoe Mfg. Co., Inc. v. Suave Shoe Corp., 533 F.Supp. 75 (S.D. Fla. 1981) ..............................................................................................16 Bryant v. Avado Brands, Inc., 187 F.3d 1271 (11th Cir. 1999) .................................................................................................4 Burnett v. Twentieth Century Fox Film Corp., 491 F. Supp. 2d 962 (C.D. Cal. 2007) .....................................................................................12 Cardtoons, L.C. v. Major League Baseball Players Association, 95 F.3d 959 (10th Cir. 1996) .............................................................................................13, 19

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Carnival Corp. v. SeaEscape Casino Cruises, Inc., 74 F.Supp.2d 1261 (S.D.Fla. 1999) ...................................................................................14, 15 Cleary Building Corp. v. David A. Dame, Inc., 674 F.Supp.2d 1257 (D.Colo. 2009)........................................................................................13 Cory Van Rijn, Inc. v. California Raisin Advisory Bd., 697 F.Supp. 1136 (E.D. Cal. 1987)............................................................................................8 Custom Mfg. and Engineering, Inc. v. Midway Services, Inc., 508 F.3d 641 (11th Cir. 2007) ......................................................................................... passim Daly v. Viacom, Inc., 238 F. Supp. 2d 1118 (N.D. Cal. 2002) ...................................................................................19 Dippin Dots, Inc. v. Frosty Bites Distribution, LLC, 369 F.3d 1197 (11th Cir. 2004) .................................................................................................8 Exxon Corp. v. Oxxford Clothes, Inc., 109 F.3d 1070 (5th Cir. 1997) .................................................................................................15 Faulkner Press, LLC v. Class Notes, LLC, 756 F. Supp. 2d 1352 (N.D. Fla. 2010)....................................................................................20 Fila Sport, S.p.A. v. Diadora America, Inc., 141 F.R.D. 74 (N.D. Ill. 1991)...................................................................................................3 Finger Furniture Co., Inc. v. Mattress Firm, Inc., 2005 WL 1606934 (S.D. Tex. 2005) .......................................................................................10 Freedom Sav. and Loan Ass'n v. Way, 757 F.2d 1176 (11th Cir. 1985) .........................................................................................15, 19 Frehling Enterprises, Inc. v. International Select Group, Inc., 192 F.3d 1330 (11th Cir. 1999) .............................................................................................7, 8 Griffin Indus. v. Irvin, 496 F.3d 1189 (11th Cir. 2007) .............................................................................................3, 7 Haymaker Sports, Inc. v. Turian, 581 F.2d 257 (CCPA 1978) .......................................................................................................5 HBP, Inc. v. Am. Marine Holdings, Inc., 290 F. Supp. 2d 1320 (M.D. Fla. 2003)...................................................................................14 Hensley Manufacturing, Inc. v. ProPride, Inc., 579 F.3d 603 (6th Cir. 2009) .....................................................................................................9

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Herbert Products, Inc. v. S & H Industries, Inc., 1977 WL 23180 (E.D.N.Y. 1977)..............................................................................................3 HI Ltd. Partnership v. Winghouse of Florida, Inc., 347 F.Supp.2d 1256 (M.D. Fla. 2004).....................................................................................18 Horsley v. Feldt, 304 F.3d 1125 (11th Cir. 2002) ...............................................................................................17 Hosid Products, Inc. v. Masbach, Inc., 108 F. Supp. 753 (N.D.N.Y. 1952)............................................................................................4 In re Pro-Line Corp., 28 USPQ2d 1141 (TTAB 1993) ..............................................................................................13 Interactive Prods. Corp. v. a2z Mobile Office Solutions, Inc., 326 F.3d 687 (6th Cir. 2003) ...................................................................................................13 interState Net Bank v. NetB@nk, Inc., 348 F.Supp.2d 340 (D.N.J. 2004) ..........................................................................................5, 6 Investacorp, Inc. v. Arabian Inv. Banking Corp. (Investcorp) E.C., 931 F.2d 1521 (11th Cir. 1991) ...............................................................................................18 Jackson v. BellSouth Telecomms., 372 F.3d 1250 (11th Cir. 2004) .................................................................................................2 Jordache Enters. v. Hogg Wyld, Ltd., 828 F.2d 1482 (10th Cir. 1987) .........................................................................................12, 16 La Dove Inc. v. Playtex Jhirmack, Inc., 1991 WL 187473 (S.D. Fla. 1991) ....................................................................................14, 18 Marvel Enterprises, Inc. v. NCSoft Corp., 2005 WL 878090 (C.D. Cal. 2005)............................................................................................9 Murray v. Cable NBC, 86 F.3d 858 (9th Cir. 1996) .......................................................................................................8 PepsiCo, Inc. v. Grapette Co., 416 F.2d 285 (8th Cir. 1969) .....................................................................................................6 Pyles v. United Air Lines, 79 F.3d 1046 (11th Cir. 1996) ...................................................................................................2 Robert Stigwood Group, Ltd. v. Hurwitz, 462 F.2d 910 (2d Cir. 1972).....................................................................................................20

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Schutt Mfg. Co. v. Riddell, Inc., 673 F.2d 202 (7th Cir. 1982) ...................................................................................................20 Sinaltrainal v. Coca-Cola Co., 578 F.3d 1252 (11th Cir. 2009) .............................................................................................2, 3 Snow v. DirecTV, Inc. 450 F.3d 1314 (11th Cir. 2006) .................................................................................................2 Solis-Ramirez ex. rel. Solis v. United States Dep't of Justice, 758 F.2d 1426 (11th Cir. 1985) .................................................................................................7 Sugar Busters LLC v. Brennan, 177 F.3d 258 (5th Cir. 1999) .................................................................................................5, 6 Sweet v. City of Chicago, 953 F.Supp. 225 (N.D. Ill. 1996) ...............................................................................................9 Tally-Ho, Inc. v. Coast Community College Dist., 889 F.2d 1018 (11th Cir. 1989) .........................................................................................14, 18 Tana v. Dantannas, 611 F.3d 767 (11th Cir. 2010) ...............................................................................................3, 9 Tiger Direct, Inc. v. Apple Computer, Inc., 2005 WL 1458046 (S.D. Fla. 2005) ........................................................................................14 Toho Co. v. Sears, Roebuck & Co., 645 F.2d 788 (9th Cir. 1981) ...............................................................................................9, 12 Tommy Hilfiger Licensing, Inc. v. Nature Labs, LLC 221 F. Supp. 2d 410 (S.D.N.Y. 2002)......................................................................................12 Trump Plaza of Palm Beaches Condominium Assn, Inc. v. Rosenthal, 2009 WL 1812743 (S.D. Fla. 2009) ........................................................................................15 Tyne v. Time Warner Entertainment Co., 901 S.2d 802 (2005)...........................................................................................................19, 20 Universal City Studios, Inc. v. Casey & Casey, Inc., 622 F.Supp. 201 (S.D. Fla. 1985) ............................................................................................12 Valentine v. C.B.S., Inc., 698 F.2d 430, 433 (11th Cir. 1983). ........................................................................................20 Welding Services, Inc. v. Forman, 509 F.3d 1351 (11th Cir. 2007) .................................................................................................8

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Whitney Information Network, Inc. v. Xcentric Ventures, LLC, 2005 WL 1677256 (M.D. Fla. 2005) .........................................................................................3 Winter v. DC Comics, 30 Cal. 4th 881 (Cal. 2003)......................................................................................................19 Z Productions, Inc. v. SNR Productions, Inc., 2011 WL 3754693 (M.D.Fla. 2011) ........................................................................................15 STATUTES 15 U.S.C. 1052............................................................................................................................10 15 U.S.C. 1060(a)(1).....................................................................................................................5 15 U.S.C. 1114............................................................................................................3, 4, 5, 8, 10 15 U.S.C. 1125(a) ...........................................................................................................10, 11, 18 Fla. Stat. 495.011(9)....................................................................................................................14 Fla. Stat. 495.131 ..................................................................................................................14, 15 Fla. Stat. 495.141 ........................................................................................................................20 Fla. Stat. 495.151 ..................................................................................................1, 14, 15, 16, 18 Fla. Stat. 540.08 ....................................................................................................................19, 20 RULES Fed. R. Civ. P. 10(c). .......................................................................................................................7 Fed. R. Civ. P. 12(b)(6).......................................................................................................... passim Fed. R. Evid. 201 .............................................................................................................................4 OTHER AUTHORITIES 5A Fed. Prac. & Proc. Civ. 1327 (3d ed. 2011)..........................................................................17 3-11 Gilson on Trademarks 11.03 (2010).....................................................................................4 McCarthy on Trademarks and Unfair Competition 3.3........................................................10, 13 McCarthy on Trademarks and Unfair Competition 7:20 ...........................................................10 McCarthy on Trademarks and Unfair Competition 18:17 ...........................................................5

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McCarthy on Trademarks and Unfair Competition 18:27 ...........................................................6 McCarthy on Trademarks and Unfair Competition 24:41 ...........................................................8 McCarthy on Trademarks and Unfair Competition 24:90 .........................................................16 McCarthy on Trademarks and Unfair Competition 24:117 .......................................................15 McCarthy on Trademarks and Unfair Competition 31:155 .................................................12, 13 McCarthy on Trademarks and Unfair Competition 32:3 .............................................................3 McCarthy on Trademarks and Unfair Competition 32:121:25 ..................................................10 Moores Federal Practice 12.34[4][a]..........................................................................................2 Trademark Manual of Examining Procedure 1202.03(a) ...........................................................13

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Defendant Abercrombie & Fitch Stores, Inc. (A&F) moves to dismiss Plaintiffs MPS Entertainment, LLCs (MPS), and Michael P. Sorrentinos (Sorrentino) (collectively Plaintiffs) complaint pursuant to Fed. R. Civ. P. 12(b)(6) because the Plaintiffs have failed to state a plausible legal and factual basis for each of their claims. As a matter of law, a court may dismiss an action pursuant to Rule 12(b)(6) if a complaint does not plead enough facts to state a claim to relief that is plausible on its face. Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 570, 127 S. Ct. 1955, 167 L. Ed. 2d 929 (2007). Here, Plaintiffs have failed to allege, and cannot allege, a plausible legal and factual basis for each of their claims. Plaintiffs cannot establish a federal trademark infringement claim because they do not own a valid, federal trademark registration for either of their asserted trademarks. Similarly, Plaintiffs cannot establish a Florida unfair competition claim because they do not own a valid, state trademark registration and have failed to plead the required elements of Fla. Stat. 495.151. Further, Plaintiffs federal unfair competition and common law trademark claims also fail as Plaintiffs do not own any valid, recognizable common law rights in any GTL mark. Additionally, A&Fs use of G.T.L. and The Fitchuation was not a trademark use, and any likelihood of confusion was obviated by A&Fs use of its own famous FITCH trademark on its shirts. The t-shirts about which the Plaintiffs complain constitute a permissible parody for which there is no likelihood of confusion and, accordingly, A&Fs parody t-shirts are not actionable under the Lanham Act, common law or Florida law pursuant to any trademark or right-ofpublicity legal theory. Finally, Plaintiffs have also failed to plead a plausible legal basis to claim false advertising or common law injury to business reputation. Because these deficiencies cannot be corrected, the dismissal should be with prejudice. I. Factual Background Sorrentino is a castmate appearing on MTVs reality television show Jersey Shore. (ECF No. 1, 4,13.) Sorrentino uses the nickname The Situation on the Jersey Shore show, and Sorrentino and other castmates use the abbreviation GTL to refer to their common activities of going to the gym, tanning and doing laundry. (ECF. No. 1-5.) A&F periodically produces and sells parody t-shirts as part of its humor line of t-shirts that contain references to popular culture. A&F neither claims trademark rights in any of the parodies used on these tshirts, nor does it use parodies as trademarks (i.e., indicators of source) on its A&F t-shirts. As part of its offer of parody t-shirts A&F placed an order in January 2010 for two t-shirts featuring phrases that parodied the Jersey Shore. (See ECF. Nos. 1-3, 1-4.) Plaintiffs were aware of, but

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did not object to, the parody t-shirts until almost a year later. Subsequently, on August 11, 2011, an episode of Jersey Shore aired in which Sorrentino wore green Abercrombie sweat pants bearing its A&F logo throughout most of the episode. (ECF No. 1-5, p. 3.) Based on A&Fs concern that the prominent display of its A&F logo would be viewed as an endorsement by A&F of the raucous behavior on the show, A&F sent a letter to MTV in which it requested that its marks be pixilated out of future episodes, and offered Sorrentino and other castmates money to stop wearing its products. (ECF No. 1-2, p. 2; ECF No. 1-5, p.3; Ex. 1.) II. Argument A. Standard for Fed. R. Civ. P. 12(b)(6) Motion To Dismiss For Failure To State A Claim Upon Which Relief Can Be Granted

Dismissal of a claim is proper if the complaint lacks an allegation regarding an element necessary to obtain relief or if the plaintiff fails properly to allege standing to sue. Moores Federal Practice 12.34[4][a]; see also Pyles v. United Air Lines, 79 F.3d 1046, 1049 (11th Cir. 1996). A dismissal under Rule 12(b)(6) can be based on either the lack of a cognizable legal theory or the lack of sufficient facts alleged under a cognizable legal claim. See Snow v. DirecTV, Inc., 450 F.3d 1314, 1320 (11th Cir. 2006) (at a minimum, notice pleading requires that a complaint contain inferential allegations from which we can identify each of the material elements necessary to sustain a recovery under some viable legal theory). On a 12(b)(6) motion, the Court only accepts all well-pled facts alleged by [sic] in the complaint as true. Sinaltrainal v. Coca-Cola Co., 578 F.3d 1252, 1260 (11th Cir. 2009) (emphasis added). To survive a motion to dismiss, plaintiffs must do more than merely state legal conclusions; they are required to allege some specific factual bases for those conclusions or face dismissal of their claims. Jackson v. BellSouth Telecomms., 372 F.3d 1250, 1263 (11th Cir. 2004). [O]nly a complaint that states a plausible claim for relief survives a motion to dismiss. Ashcroft v. Iqbal, 556 U.S. 662, 129 S.Ct. 1937, 1950 (2009). In order to state a plausible claim, the complaint must contain factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged. Iqbal, 129 S.Ct. at 1949. Where a complaint pleads facts that are merely consistent with a defendants liability, it stops short of the line between possibility and plausibility of entitlement to relief. Id. In this respect, [a] plaintiffs obligation to provide the grounds of his entitlement to relief requires more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do. Twombly, 550 U.S. at 555. Conclusory allegations and unwarranted deductions of fact

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are not admitted as true. Griffin Indus. v. Irvin, 496 F.3d 1189, 1206, 1210 (11th Cir. 2007) (reversing district courts denial of defendants 12(b)(6) motion where facts in plaintiffs own complaint contradicted its conclusory allegations). Threadbare recitals of the elements of a cause of action, supported by mere conclusory statements will not suffice. Iqbal, 129 S. Ct. at 1949; see also Sinaltrainal, 578 F.3d at 1270 (dismissing complaint consisting of vague and conclusory allegations which did not raise a right to relief above the speculative level). B. Plaintiffs Cannot State A Claim For Federal Trademark Infringement Under Section 32(1) Of The Lanham Act, Because They Do Not Own a Valid And Registered Trademark 1. Plaintiffs Do Not Own A Federal Trademark Registration For The Situation or GTL

Section 32(1) of the Federal Trademark Act, 15 U.S.C. 1114(1), establishes a cause of action for infringement solely of a federally registered mark, in providing that [a]ny person who shall, without the consent of the registrant use in commerce any reproduction, counterfeit, copy or colorable imitation of a registered mark . . . shall be liable in a civil action by the registrant. (Emphasis added). See 6 McCarthy on Trademarks and Unfair Competition 32:3 (4th ed. 2010) (it is clear on the face of the statute that plaintiff must be the registrant of an already issued and outstanding registration to bring a 32 infringement claim); Tana v. Dantannas, 611 F.3d 767, 773 (11th Cir. 2010) (Section 32(a) creates a cause of action for the infringement of a registered mark) (emphasis added); Berni v. International Gourmet Restaurants, Inc., 838 F.2d 642, 645-646 (2d Cir. 1988) (Section 32 of the Lanham Act, 15 U.S.C. 1114(1), grants standing to assert a claim for trademark infringement solely to the registrant); Whitney Information Network, Inc. v. Xcentric Ventures, LLC, 2005 WL 1677256, *3 (M.D. Fla. 2005) (An action cannot be raised under 15 U.S.C. 1114 for an unregistered trademark); Fila Sport, S.p.A. v. Diadora America, Inc., 141 F.R.D. 74, 80 (N.D. Ill. 1991) (granting motion to dismiss trademark infringement claim in absence of federal trademark registration); Herbert Products, Inc. v. S & H Industries, Inc., 1977 WL 23180, *3 (E.D.N.Y. 1977) (registration is a procedural prerequisite to suit under 15 USC 1114(1)). Plaintiffs allege in paragraph 7 of the Complaint that MPS owns federally registered trademarks for use of the marks The Situation and GTL and that [c]opies of the trademark registrations are attached hereto as composite Exhibit A, but, Ex. A does not contain copies of any trademark registrations. Rather, Ex. A merely contains print-outs from the U.S. Patent & Trademark Offices (USPTO) TESS database which do not list the current status of Plaintiffs

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alleged marks. In contrast, the records for Plaintiffs alleged trademarks in the USPTO public TARR database (which contains the status of every pending application and registration filed with the USPTO), available on the USPTO website at http://tarr.uspto.gov/, shows that MPS has merely applied to register The Situation and GTL as trademarks, that these applications have not been granted, and thus MPS does not own any federal trademark registrations for these alleged marks. (See Ex. 2, pp. 32-33, 54-55.) 1 MPS mere applications cannot support a claim for infringement under 32(1) because they have not yet matured (and may never mature) into federal trademark registrations. 2 See 3-11 Gilson on Trademarks 11.03 (2010) (The mere pendency of an application for federal trademark registrationis not sufficient for jurisdiction under Section 32); Hosid Products, Inc. v. Masbach, Inc., 108 F. Supp. 753, 755 (N.D.N.Y. 1952) (pleading federal applications insufficient). 2. Plaintiffs Registration For The Stylized Upside-Down Mark SITUATION & Design Is Invalid

The only federal registration that Plaintiffs assert in Ex. A is Registration No. 3,635,203 for the stylized mark SITUATION and Design: Assigned Reg. No. 3,635,203 Plaintiffs Claimed Marks SITUATION NATION

ECF No. 1-1, p. 26 ECF No. 1-1, pp. 6, 20 and 22. which MPS acquired from a third party through an invalid assignment in gross, and MPS therefore cannot rely on this registration to assert a federal trademark infringement claim. 3
1

A&F attaches as Ex. 2 the corresponding TARR print-outs containing status information for each of the alleged marks asserted in Plaintiffs Ex. A (ECF No. 1-1). A&F respectfully requests that the Court take judicial notice of the information in these public records (as well as other USPTO public records referenced herein) that are available to the public on the USPTOs website. Under Fed. R. Evid. 201, a court may take judicial notice of matters of public record. Bryant v. Avado Brands, Inc., 187 F.3d 1271, 1277 (11th Cir. 1999) (filings at the Securities and Exchange Commission could be judicially noticed as public records as [w]ere courts to refrain from considering such documents, complaints that quoted only selected and misleading portions of such documents could not be dismissed under Rule 12(b)(6) even though they would be doomed to failure).

MPSs application for The Situation in connection with clothing is currently facing an office action from the USPTO preventing its registration. (See Ex. 2, p. 32.) 3 As shown in Ex. A (ECF No. 1-1, p. 27) the original registrant of the stylized mark SITUATION & Design was Yak Shoes which subsequently assigned the registration to MPS.

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Sugar Busters LLC v. Brennan, 177 F.3d 258, 266 (5th Cir. 1999) (concluding that plaintiffs service mark was invalidly assigned and therefore its trademark infringement claim under 15 U.S.C. 1114 cannot succeed on the merits); McCarthy 18:17 (If an assignment is invalid as being in gross, the purported assignee acquires no title in the mark, and hence has no standing to sue a third party for infringement.). The Lanham Act allows registrants to assign their trademark registrations only where such transfer includes the goodwill associated with the trademark. 15 U.S.C. 1060(a)(1). A sale of trademark rights apart from good will

symbolized by the trademark is known as an assignment in gross and such an assignment is invalid, and operates to pass no rights to the purported assignee. McCarthy 18:17; see also Sugar Busters, 177 F.3d at 265. A mere formulaic recitation in an assignment that goodwill has been transferred is insufficient unless there has in fact been some transfer of the business associated with the trademark. Haymaker Sports, Inc. v. Turian, 581 F.2d 257, 261 (CCPA 1978) (Notwithstanding that the agreement recited pro forma that goodwill was transferred along with the mark, Block and Moran never played an active role in the business of Avon, never used the mark themselves, and never acquired any tangible assets or goodwill of Avon. Therefore, we conclude that, as a matter of substance, the assignment was invalid as an assignment in gross, rendering the latter assignment to Turian also invalid.); interState Net Bank v. NetB@nk, Inc., 348 F.Supp.2d 340, 349 (D.N.J. 2004) (The mere fact that an agreement purports to assign goodwill along with the trademark is insufficient.). MPS assignment agreement with Yak Shoes, Inc., the original owner of Registration No. 3,635,203, asserts that the goodwill was transferred, but Plaintiffs plead no facts, nor do any exist, that any business of Yak Shoes was transferred or that Plaintiffs have since used the stylized mark SITUATION & Design. 4 The registration for the stylized mark SITUATION & Design covers retail store services featuring mens, womens and childrens apparel, footwear and accessories. Plaintiffs plead no facts that they were offering retail store services featuring mens, womens and childrens apparel, footwear and accessories at the time MPS acquired the registration for the stylized mark SITUATION & Design, or that they have since offered retail store services under this mark. Plaintiffs do not allege that they own any physical retail stores
4

Plaintiff MPS assignment agreement was filed with the USPTO, is in the USPTO public records at http://assignments.uspto.gov/assignments/assignment-tm-4589-0440.pdf and is attached hereto as Ex. 3.

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through which they offer services under the stylized mark SITUATION & Design, nor do Plaintiffs use the stylized mark SITUATION & Design on their website at

www.officialsituation.com. Plaintiffs merely allege that MPS has marketed, distributed, and/or sold its goods and services bearing the Marks defined as the unstylized word marks The Situation and GTL. (ECF No. 1, 8.) A change in the type of goods offered under an assigned registration, or in the mark that was assigned, demonstrates that goodwill has not been transferred and that the trademark was merely obtained to gain an advantage, and therefore the assignment is invalid. See McCarthy 18:27 (Under the general rule, a substantial change in the nature or quality of goods sold under a mark, whether there is an assignment or not, may so change the nature of good will symbolized by the mark that the mark becomes fraudulent and original rights are lost); interState Net Bank, 348 F.Supp.2d at 351 (finding that [t]he assignment, therefore, was to obtain and use the NETBANK trademark without obtaining and using any of the goodwill accompanying that mark where assignee changed the format of the mark after assignment). In Sugar Busters LLC v. Brennan, the Court found that the plaintiffs sale of some books bearing the assigned mark over the Internet was not sufficiently similar to the assigned registration covering retail store services and therefore the assignment was invalid. 177 F.3d at 266 ([W]e are unconvinced by plaintiffs argument that, by stating on the cover of its diet book that it may help treat diabetes and other diseases and then selling some of those books on the Internet, plaintiff provides a service substantially similar to a retail store that provides diabetic supplies); see also PepsiCo, Inc. v. Grapette Co., 416 F.2d 285, 290 (8th Cir. 1969) (The evidence is clear that Grapette did not intend to adopt or exploit any goodwill from the name Peppy and Fox's long association and use of it with a cola syrup. When one considers that Grapette did not acquire any of the assets of Fox, did not acquire any formula or process by which the Fox syrup was made, and then changed the type of beverage altogether, the assignment on its face must be considered void.) (citations omitted). Here, as shown in Plaintiffs Ex. A, 5 the USPTO describes the stylized SITUATION & Design mark to consist of the upside down stylized wording SITUATION with a line above
5

Information in exhibits that Plaintiffs attached to the complaint is treated as part of the complaint and can serve as a basis for dismissal. Griffin Indus., 496 F.3d at 1206 (Conclusory

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the upside down wording and the USPTO also assigned design search codes for [r]ectangles that are completely or partially shaded and [l]etters or words underlined and/or overlined by one or more strokes or lines, which is substantially different than any of Plaintiffs claimed alleged marks applied for to cover clothing as depicted at page 4 above. As Plaintiffs have completely changed the format of the assigned mark, and have not used the assigned design mark in connection with the services for which it is registered, the assignment of Reg. No. 3,635,203 is an invalid assignment in gross and, therefore, Plaintiffs acquired no title in the mark and have no standing to sue A&F for infringement based on this registration. 3. Plaintiffs Sole Registration For The Stylized Upside-Down Mark SITUATION & Design Is So Dissimilar To A&Fs Use That There Is No Likelihood Of Confusion

Even if the invalid assignment-in-gross were deemed a valid acquisition of the registration for the stylized mark SITUATION & Design, this mark is so dissimilar to A&Fs use as alleged by Plaintiffs that it fails to state a claim for federal trademark infringement. [T]he touchstone of liability in a trademark infringement action is not simply whether there is unauthorized use of a protected mark, but whether such use is likely to cause consumer confusion. Custom Mfg. and Engineering, Inc. v. Midway Services, Inc., 508 F.3d 641, 647 (11th Cir. 2007). The Eleventh Circuit uses the seven factors set forth in Frehling Enterprises, Inc. v. International Select Group, Inc., 192 F.3d 1330, 1335 (11th Cir. 1999) to analyze likelihood of confusion. 6 Because the bottom line is the likelihood of consumer confusion, application of the Frehling factors entails more than the mechanistic summation of the number of factors on each side; it involves an evaluation of the overall balance. Custom Mfg., 508 F.3d at 649. The Eleventh Circuit instructs that [t]he appropriate weight to be given to each of these
(continued)

allegations and unwarranted deductions of fact are not admitted as true, especially when such conclusions are contradicted by facts disclosed by a document appended to the complaint. If the appended document, to be treated as part of the complaint for all purposes under Rule 10(c), Fed.R.Civ.P., reveals facts which foreclose recovery as a matter of law, dismissal is appropriate.); Solis-Ramirez ex. rel. Solis v. United States Dep't of Justice, 758 F.2d 1426, 1430 (11th Cir. 1985) (Under Rule 10(c) Federal Rules of Civil Procedure, such attachments are considered part of the pleadings for all purposes, including a Rule 12(b)(6) motion). These factors are: (1) type of mark, (2) similarity of mark, (3) similarity of the products the marks represent, (4) similarity of the parties retail outlets (trade channels) and customers, (5) similarity of advertising media, (6) defendants intent and (7) actual confusion.
6

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factors varies with the circumstances of the case. Dippin Dots, Inc. v. Frosty Bites Distribution, LLC, 369 F.3d 1197, 1207 (11th Cir. 2004); see also Murray v. Cable NBC, 86 F.3d 858, 861 (9th Cir. 1996) (affirming 12(b)(6) dismissal of a trademark infringement claim on a small subset of likelihood of confusion factors). The similarity of marks has always been considered a critical question in the likelihood of confusion analysis. Armstrong Cork Co. v. World Carpets, Inc., 597 F.2d 496, 502-05 (5th Cir. 1979) (holding that district courts finding that the marks were substantially similar was clearly erroneous and without critical finding of trademark similarity finding of likelihood of confusion could not stand). Overwhelming visual dissimilarity can defeat an infringement claim, even where the other six factors all weigh in favor of the plaintiff. Welding Services, Inc. v. Forman, 509 F.3d 1351, 1361 (11th Cir. 2007). In other words, where alleged conflicting marks are overwhelmingly dissimilar, a summary dismissal of the infringement claim is proper even if all of the other factors tip in favor of the plaintiff. McCarthy 24:41; Dippin Dots, 369 F.3d at 1209 (two logos are so different that no reasonable jury could find that even a hurried 818 year old impulse shopper could confuse them); Cory Van Rijn, Inc. v. California Raisin Advisory Bd., 697 F.Supp. 1136, 1145 (E.D. Cal. 1987) (dismissing trademark infringement claim finding that the absence of substantial similarity leaves little basis for asserting a likelihood of confusion). Plaintiffs sole federal registration [the upside-down stylized mark SITUATION & Design] is so fundamentally different from A&Fs use [as alleged in Exs. C and D to the Complaint] Plaintiffs cannot meet this critical element of a 32(1) infringement claim. Recovery under the Lanham Act requires, at a minimum, that confusion, mistake, or deception be likely, not merely possible. Custom Mfg., 508 F.3d at 651 (citation omitted). Even before Twombly and its progeny many courts have dismissed trademark infringement claims under Rule 12(b)(6) where the allegations did not support any plausible finding of likelihood of confusion. See Toho Co. v. Sears, Roebuck & Co., 645 F.2d 788, 790 (9th Cir. 1981) (affirming Rule 12(b)(6) dismissal where facts alleged, including dissimilarity of the marks, would not permit a conclusion that consumers are likely to be confused as to source or sponsorship); Hensley Manufacturing, Inc. v. ProPride, Inc., 579 F.3d 603, (6th Cir. 2009) (affirming 12(b)(6) dismissal where complaint did not allege facts sufficient to show likelihood of confusion as to the source of the products and defendants mark was not even remotely similar to plaintiffs asserted mark); Sweet v. City of Chicago, 953 F.Supp. 225, 231-232 (N.D. Ill. 1996) (granting 12(b)(6) motion to dismiss trademark infringement claim with prejudice where complaint

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merely makes the conclusory assertion that confusion is likely and sets forth no facts that would permit a conclusion that patrons of the Art Fair are likely to be confused as to the origin or sponsorship of the Art Fair); Marvel Enterprises, Inc. v. NCSoft Corp., 2005 WL 878090, *4 (C.D. Cal. 2005) (granting 12(b)(6) motion where plaintiff did not own a registration for the image of the character and dissimilarity of the word marks was self-evident); Betancur v. Florida, 2008 WL 506305, (N.D. Fla. 2008) (a trademark infringement claim requires a showing that the defendants actual practice is likely to produce confusion in the minds of consumers about the origin of the goods or services). Here, confusion is not likely or even possible, because of the self-evident dissimilarity in both the wording and stylization between Plaintiffs only asserted federal registration for the stylized mark SITUATION & Design and A&Fs use of parodic slogans on two of its humor t-shirts as depicted below: Plaintiffs Asserted Federal Registration A&Fs Use Alleged by Plaintiffs

ECF No. 1-1, p. 26. ECF No. 1, 22; ECF Nos. 1-3 and 1-4. Beyond the striking dissimilarity, Plaintiffs also fail to plead any allegations relating to actual confusion, a key factor in the Eleventh Circuit. Custom Mfg., 508 F.3d at 650 (Eleventh Circuit has consistently held that actual confusion is one of the most weighty of considerations); Tana, 611 F.3d at 779 (actual confusion in the consuming public, is the most persuasive evidence in assessing likelihood of confusion). Plaintiffs also do not plead any allegations concerning the following likelihood of confusion factors: type of mark, similarity of the products, similarity of the parties retail outlets, and similarity of advertising media. The overwhelming dissimilarity of the marks in itself dooms Plaintiffs 1114 claim, and the absence of other well-pled facts sufficient to overcome that dissimilarity supports dismissal. A trademark infringement suit may be dismissed on a 12(b)(6) motion if the allegations are totally without a legal foundation that could lead to liability. McCarthy 32:121:25. Accordingly, Plaintiffs federal infringement claim (Count I) must be dismissed with prejudice. C. Plaintiffs Cannot Establish A Prima Facie Case For Unfair Competition Or False Designation Of Origin Under Section 43(a) Of the Lanham Act

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To establish a prima facie case under 1125(a), a plaintiff must show (1) that the plaintiff had enforceable trademark rights in the mark or name, and (2) that the defendant made unauthorized use of it such that consumers were likely to confuse the two. Custom Mfg., 508 F.3d at 647 (citation omitted). Plaintiffs Count II should be dismissed because it cannot establish any enforceable trademark rights in the alleged GTL mark, and further cannot establish that either of A&Fs parodies was likely to cause any confusion with any of Plaintiffs asserted unregistered trademarks. 1. Plaintiffs Do Not Own Any Common Law Rights In Any GTL Mark In order for a mark to be protectable, it must be capable of distinguishing the owners goods from those of others. 15 U.S.C. 1052. [T]o create trademark or trade dress rights, a designation must be proven to perform the job of identification; to identify one source and distinguish it from other sources. If it does not do this, then it is not protectable as a trademark, service mark, trade dress or any similar exclusive right. McCarthy 3.3 (emphasis added). Slogans often appear in such a context that they do not identify and distinguish the source of goods or services. In such cases, they are neither protectable nor registrable as trademarks. McCarthy 7:20. Where a plaintiff cannot establish its alleged mark identifies a single source, its claim will be dismissed for failure to state a claim. See Finger Furniture Co., Inc. v. Mattress Firm, Inc., 2005 WL 1606934, *4 (S.D. Tex. 2005) (granting 12(b)(6) motion to dismiss trademark infringement and other Lanham Act claims where the Court found it difficult to characterize plaintiff as the source of the alleged mark where other third parties used the phrase). As plead by Plaintiffs, the alleged mark G.T.L. is merely an acronym for Gym Tan Laundry. (ECF No. 1, 3.) All the castmates on the MTV television show Jersey Shore 7 use the alleged mark GTL as an abbreviation of the slogan Gym, Tanning, Laundry to describe their common activities on the show, and GTL is not used or recognized by the characters on the show or by consumers to identify a single source of goods or services. Indeed, the public records at the USPTO show that Viacom International, Inc. (the parent company of MTV), owns a trademark registration for GYM TANNING LAUNDRY (Reg. No. 4,014,420) as well as a
7

Plaintiffs acknowledge that Plaintiff Sorrentino appeared on the show the Jersey Shore (ECF No. 1, 4, 9), and that the Jersey Shore is distributed and produced by MTV. (ECF No. 1, 13; 1-2; 1-5, p. 2.)

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pending application (App. No. 77/960,143), 8 and that MPS trademark application for GYM TAN LAUNDRY (App. No. 85/185,431) has been suspended by the USPTO due to Viacoms (MTV) prior applications. 9 Further, MTV is offering t-shirts bearing GTL on its website at its shop for its television show Jersey Shore, http://shop.mtv.com/category/47931979241/1/JerseyShore.htm, and a search for GTL on MTVs website reveals numerous uses of GTL by MTV, and by other castmates, http://www.mtv.com/search/?q=gtl. Based on both MTVs and other Jersey Shore castmates use of GTL, Plaintiffs cannot establish that they are the single source of goods being offered under the alleged mark GTL, and their unfair competition and false designation of origin claim under 1125(a) must fail. Additionally, Plaintiffs Ex. A (ECF No. 1-1, p. 38) shows that they did not even file an application claiming any trademark rights in GTL until February 5, 2010, and the current USPTO status report shows that Plaintiffs have yet to file any proof of use of the alleged GTL mark (Ex. 2, p. 54), despite Plaintiffs allegation in 8 that MPS has been marketing, distributing or selling goods bearing the Marks. A&F ordered its parody t-shirts in January 2010, before Plaintiffs had even asserted any intent to use GTL in the future as a trademark. 2. A&Fs Use Was A Non-Actionable Parody It is well established that, [i]f the difference in wording or appearance of the designation together with the context and overall setting is such as to convey to the ordinary viewer that this is a joke, not the real thing, then confusion as to source, sponsorship, affiliation or connection is unlikely. McCarthy 31:155. The Eleventh Circuit and other courts recognize that parody is not actionable as trademark infringement or unfair competition. Universal City Studios, Inc. v. Casey & Casey, Inc., 622 F.Supp. 201, 204-05 (S.D. Fla. 1985), affd without op., 792 F.2d 1125 (11th Cir. 1986) (affirming denial of preliminary injunction against MIAMI MICE t-shirts); Anheuser-Busch, Inc. v. L. & L. Wings, Inc., 962 F.2d 316, 319, 321 (4th Cir. 1992) (t-shirt
8

Print-outs from the USPTO TARR public database of Viacoms registration and application for GYM TANNING LAUNDRY are attached hereto as Ex. 4.

A print-out from the USPTO TARR database for Plaintiff MPS trademark App. No. 85/185,431 for GYM TAN LAUNDRY showing that the application is suspended is attached as Ex. 5. Additionally a copy of the Office Action refusing registration to MPS application and the subsequent suspension letter is available from the USPTO public database at http://tdr.uspto.gov/search.action?sn=85185431# and is also included in Ex. 5. Viacoms App. No. 77/960,149 cited in the USPTOs office action and suspension letter has since matured into Reg. No. 4,014,420. (See Ex. 4 attached hereto.)

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incorporating beer label design that intentionally imitated non-verbal portion of Budweiser label was a parody, noting that the T-shirt design fits a conventional definition of trademark parody); Jordache Enters. v. Hogg Wyld, Ltd., 828 F.2d 1482, 1487,1489 (10th Cir. 1987) (in affirming no confusion between defendants LARDASHE use and plaintiffs JORDACHE mark court noted [a]n intent to parody is an intent not to confuse the public) (emphasis added); Tommy Hilfiger Licensing, Inc. v. Nature Labs, LLC, 221 F. Supp. 2d 410, 415 (S.D.N.Y. 2002) (granting summary judgment to defendant on its use of TOMMY HOLEDIGGER as not infringing TOMMY HILFIGER, as the joke is clear enough to result in no confusion). Dismissal of trademark claims under Rule 12(b)(6) is proper where the alleged infringing conduct is merely a parody, and therefore likelihood of confusion is not possible. See Toho Co., 645 F.2d at 791 (affirming 12(b)(6) dismissal of claims based on GODZILLA trademark against use of BAGZILLA and the phrase monstrously strong, noting the contention that Sears intends to confuse consumers is implausible: Sears means only to make a pun); Burnett v. Twentieth Century Fox Film Corp., 491 F. Supp. 2d 962 (C.D. Cal. 2007) (granting 12(b)(6) motion to dismiss trademark infringement claim based on a parodic use stating [w]here a defendant uses a variation on plaintiffs mark merely to make a clever turn of phrasethen confusion as to source, sponsorship, affiliation or connection is unlikely and noting that [p]ublic figures, such as Ms. Burnett, are frequent targets of parodies); Cleary Building Corp. v. David A. Dame, Inc., 674 F.Supp.2d 1257, 1268 (D.Colo. 2009) (granting 12(b)(6) dismissal of trademark claims and noting that the Lanham Act is intended to protect the ability of consumers to distinguish among competing producers, not to prevent all unauthorized uses trademark rights cannot be used to quash an unauthorized use of the mark by another who is communicating ideas or expressing points of view) (citations omitted). A&Fs t-shirt bearing the phrase The Fitchuation was a pun or turn of phrase, parodying Sorrentinos nickname for himself as The Situation. See Cardtoons, L.C. v. Major League Baseball Players Association, 95 F.3d 959, 969 (10th Cir. 1996) (parodic baseball cards were no less protected because they provide humorous rather than serious commentary). As Plaintiffs plead, Sorrentino has appeared on several nationally televised programs (ECF No. 1, 4), and as such is a public figure, subject to being parodied by virtue of his presence in the public eye. Additionally, the t-shirt bearing the phrase G.T.L. (You Know The Deal) Fitch, was poking fun at the Jersey Shore castmates self-proclaimed habit of doing the GTL, i.e. gym, tanning, laundry. [T]he requirement of trademark law is that a likely confusion of

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source, sponsorship or affiliation must be proven, which is not the same thing as a right not to be made fun of. McCarthy 31:155. Neither parodic use can establish a likelihood of confusion as to source. Plaintiffs Count II should be dismissed. 3. A&Fs Use Was Ornamental, Non-Trademark Use

To be actionable, A&F must use the alleged trademark as a trademark. Interactive Prods. Corp. v. a2z Mobile Office Solutions, Inc., 326 F.3d 687, 695 (6th Cir. 2003) (If defendants are only using [plaintiffs] trademark in a non-trademark way - that is, in a way that does not identify the source of a product - then trademark infringement and false designation of origin laws do not apply); see McCarthy 3.3. Here, however, A&F has not used the acronym G.T.L. or the parody The Fitchuation as a trademark, but merely in an ornamental fashion. [U]nless the accused use is a trademark use, likelihood of confusion is highly unlikely. McCarthy 3.3. Where an alleged mark is used in large print which fills a large portion of the shirt or other article of clothing, such use is deemed merely ornamental. See In re Pro-Line Corp., 28 USPQ2d 1141, 1142 (TTAB 1993); Trademark Manual of Examining Procedure 1202.03(a). A&Fs use of these phrases in large print across a large portion of the shirts is not trademark use but merely ornamental, and thus further avoids any likelihood of confusion. 4. A&Fs Products Were Clearly Labeled With Its Own Famous Trademark FITCH, Thereby Eliminating Any Likelihood Of Confusion

Each of A&Fs t-shirts challenged by Plaintiffs clearly bears A&Fs famous house mark FITCH, and therefore clearly identifies the source of the product, and eliminates any likelihood of confusion. See Custom Mfg., 508 F.3d at 652 n.10 (use of house brand significant in reducing likelihood that consumers would be confused as to source ); Tiger Direct, Inc. v. Apple Computer, Inc., 2005 WL 1458046, *16 (S.D. Fla. 2005) (J. Lenard) (finding the parties marks distinctly different where defendant Apples use occurred in an Apple-branded environment); La Dove Inc. v. Playtex Jhirmack, Inc., 1991 WL 187473, *4-*5 (S.D. Fla. 1991) (noting the prominent presence of plaintiffs house mark in finding no similarity); Carnival Corp. v. SeaEscape Casino Cruises, Inc., 74 F.Supp.2d 1261, 1268 (S.D.Fla. 1999) (considering the marks as a whole leads the Court to conclude that they are not similar enough to create a likelihood of confusion. Especially persuasive is the fact that the Fun Ship mark is used in conjunction with the Carnival mark 95% of the time and that the SeaEscape slogan always features the SeaEscape name prominently); HBP, Inc. v. Am. Marine Holdings, Inc., 290 F.

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Supp. 2d 1320, 1332-33 (M.D. Fla. 2003) (no confusion where defendant prominently used its mark). Plaintiffs Count II should be dismissed on this additional basis. D. Plaintiffs Fail To Plead And Cannot Establish Required Elements Of Its Florida Unfair Competition Claim

Plaintiffs sole allegation in support of its statutory unfair competition claim under Florida law is that Defendants actions discussed herein constitute unfair competition within the meaning of section 495.131 and 151, Florida Statutes. Plaintiffs conclusory allegation is insufficient to state a claim and, further, Plaintiffs cannot meet the required elements of either cited statute. 1. Plaintiffs Lack A State Trademark Registration Required To State A Claim Under Fla. Stat. 495.131

Fla. Stat. 495.131 establishes a cause of action for state trademark infringement and limits claims to registrants for a mark registered under this chapter, i.e. a mark registered under the Florida Registration and Protection of Trademarks Act (Florida Trademark Act), Fla. Stat. 495, et seq. The Florida Trademark Act defines registrant as the person to whom the registration of a mark under this chapter is issued and the legal representatives, successors, or assigns of such person. Fla. Stat. 495.011(9). Therefore, in order to state a claim under Fla. Stat. 495.131, a plaintiff must own and plead ownership of a Florida state trademark registration. Tally-Ho, Inc. v. Coast Community College Dist., 889 F.2d 1018, 1024 (11th Cir. 1989) (The Act permits a registrant to sue for infringement under 495.131and pursue remedies under 495.141) (emphasis added); Abner's Beef House Corp. v. Abner's Intern., Inc., 227 So.2d 865, 866 (Fla. 1969) (F.S. Section 495.131, F.S.A., which provides infringement of a registered mark shall subject the infringer to the liability of a civil action by the owner of the mark and to the injunctive and damage remedies of F.S. Section 495.141). Plaintiffs do not plead ownership of a Florida state trademark registration and, therefore, cannot state a claim under Fla. Stat. 495.131. 2. Plaintiffs Fail To State A Claim Under Fla. Stat. 495.151 a. Plaintiffs Omit Required Elements Of A Dilution Claim

Fla. Stat. 495.151 establishes a cause of action for trademark dilution and requires that a plaintiff plead and prove the following elements in order to prevail: 1) the plaintiffs mark is famous; 2) the defendant used the plaintiffs mark after the plaintiffs mark became famous; 3) the defendant's use was commercial and in commerce; and 4) the defendants use of the

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plaintiffs mark has likely caused dilution. Z Productions, Inc. v. SNR Productions, Inc., 2011 WL 3754693, *5 (M.D.Fla. 2011). To state a claim for dilution, Florida law also requires that Plaintiffs be the owner of a mark, Fla. Stat. 495.151(1); see Trump Plaza of Palm Beaches Condominium Assn, Inc. v. Rosenthal, 2009 WL 1812743, *9-*10 (S.D. Fla. 2009) (dismissing federal dilution claim for lack of standing where plaintiff failed to establish it was the owner of the mark at issue), and some proof that the use of a trademark decreases the plaintiff's commercial value. See Freedom Sav. and Loan Ass'n v. Way, 757 F.2d 1176, 1186 (11th Cir. 1985). Under state anti-dilution statutes, courts have also generally required that the accused mark be nearly identical to the famous mark. See McCarthy 24:117. Plaintiffs fail to plead almost every element of a state dilution claim under Fla. Stat. 495.151. Plaintiffs do not plead, and cannot establish, that the marks The Situation or GTL are famous, or that these alleged marks became famous before A&F used its parody slogans on tshirts in 2010. It is clear that anti-dilution statutes are designed to protect only strong, wellrecognized marks. Exxon Corp. v. Oxxford Clothes, Inc., 109 F.3d 1070, 1082 (5th Cir. 1997); Carnival Corp., 74 F.Supp.2d at 1270-71 (finding plaintiffs mark not famous under federal or state dilution law despite over 20 years of use and extensive advertising and sales). Additionally, Plaintiffs do not plead any allegations showing that A&Fs parody has likely caused dilution (and cannot as the parody is protected by the First Amendment), and as shown in Section C.1 cannot establish that they are the owner of any GTL trademark. Further, Plaintiffs do not plead any allegations that A&Fs parody t-shirts decreased any commercial value of either Plaintiff. Finally, as shown in Sections B and C above, Plaintiffs cannot establish a likelihood of confusion between any of its alleged marks and A&Fs use of parody slogans on t-shirts (which are strikingly different) and, therefore, cannot establish a dilution claim under Florida law. Brooks Shoe Mfg. Co., Inc. v. Suave Shoe Corp., 533 F.Supp. 75, 84 (S.D. Fla. 1981) (the Courts finding that it is not likely the Suave shoe would be confused with a Brooks shoe means the Plaintiff has failed to prove a violation of Florida's dilution statute, Fla. Stat. 495.151). b. A&Fs Use Is Not Actionable Under Florida Dilution Law A&Fs use on t-shirts is not actionable under Fla. 495.151 because, as established in Section C.2, it is a parody protected by the First Amendment. McCarthy 24:90 (embodied in both the Constitutional guarantee of free speech and dilution law is the general rule [that] permits anyone, competitor, critic or comedian, to use a famous mark to make fun of or to criticize the products or policies of the mark owner); Jordache Enters., 828 F.2d at 1487,1489-

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90 (affirming failure of dilution claim and finding that because of the parody aspect of Lardashe, it is not likely that public identification of JORDACHE with the plaintiff will be eroded; indeed, parody tends to increase public identification of a plaintiffs mark with the plaintiff). Plaintiffs allegations relating to an alleged advertising campaign also cannot form the basis for liability under 495.151 because Plaintiffs allegations relate only to third party news coverage of A&Fs legitimate offer. But, the explicit text of the statute exempts all forms of news reporting and news commentary. See 495.151(3)(c). E. Plaintiffs Fail To Plead A Cognizable Basis For A False Advertising Claim Plaintiffs assert false advertising generally under Fla. 495, et seq., and specifically under 495.151, but neither chapter 495, nor 495.151 provides a cause of action for deceptive, false and misleading advertising. Plaintiffs claim should be dismissed on this lack of a

cognizable legal basis alone. Additionally, at a minimum, a claim for false advertising must allege some false statement by A&F. Plaintiffs base their false advertising claim on the factual allegation that A&F falsely used Sorrentinos name, image and likeness to create a multimillion dollar advertising campaign based upon the false statement that Defendant offered money to Sorrentino so he would not wear Defendants goods. (ECF No. 1, 36.) However, Plaintiffs also plead that Defendant contacted representatives of MTV (the network that distributes the Jersey Shore) and offered to pay money to the Sorrentino [sic] if he would stop wearing Abercrombie brand clothing while on the show. (ECF No. 1, 13.) Therefore, as Plaintiffs acknowledge, A&F did in fact offer to pay for Mr. Sorrentino not to wear its clothes. A&F communicated the offer to MTV Networks, which has aired the Jersey Shore episodes on which Sorrentino has prominently worn A&F clothing, as it contained an offer not just to Sorrentino, but also to other castmates, and included a request that MTV pixilate out A&Fs marks on any future episodes of the Jersey Shore to ameliorate any conclusion of endorsement of Sorrentino by A&F or product placement by A&F on the Jersey Shore show. (See Ex. 1.) 10
10

Ex. A contains a copy of the letter A&F sent to MTV, which the Court may take judicial notice of since its contents are alleged in Plaintiffs Complaint at 13. See Horsley v. Feldt, 304 F.3d 1125, 1134 (11th Cir. 2002) (Eleventh Circuit follows the incorporation by reference doctrine, under which a document attached to a motion to dismiss may be considered by the court without converting the motion into one for summary judgment only if the attached document is: (1) central to the plaintiff's claim; and (2) undisputed.); 5A Fed. Prac. & Proc. Civ. 1327 (3d ed. 2011) (when the plaintiff fails to introduce a pertinent document as part of her pleading, a significant number of cases from throughout the federal court system make it clear that the

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Whether the offer letter went directly to Sorrentino is immaterial, and does not establish the falsity of the offer that Plaintiffs allege was made. Plaintiffs other allegations also fail to establish any basis for a false advertising claim. Neither Plaintiffs conclusory labeling of A&Fs legitimate offer as a marketing scheme or third party news papers characterization of the offer as a marketing ploy converts A&Fs legitimate offer into advertising material. Plaintiffs also fail to assert any facts to support their conclusory allegation at 17 and 36 that any news reporting on A&Fs offer was worth millions. Further, Plaintiffs own exhibits recognize the damage to A&F. The cast of Jersey Shore doesnt exactly consists of the kind of role models most brands covetthe show has woo [sic] millions of viewers who tune in to watch a group of hard-partying, foul-mouthed 20- and 30-somethings hanging out, hooking up and behaving raucously. (ECF No. 1-5, p.3.) Plaintiffs own exhibit also notes that the teen retailer [Abercrombie] does have an image to protect, and quotes an analyst defining the image as classic, sexy, preppy teenagers and stating that Jersey Shore shows 20-something guys and girls getting drunk every night and going out to partyso it clearly does not go with the image they [Abercrombie] have worked for over a decade to show to the world. (ECF No. 1-5, p. 3.) 11 Accordingly, Plaintiffs false advertising Count IV is unplead, implausible and should be dismissed. F. Plaintiffs Common Law Trademark Infringement Claim Fails Under The Same Analysis As Their Federal Trademark Claims

Plaintiffs common law trademark infringement claim is governed by the same analysis applicable to their federal trademark infringement and unfair competition claims, discussed in Sections B and C above. La Dove, 1991 WL 187473, *3 (The tests for common law trademark infringement, unfair competition of this type and violations of 15 U.S.C. 1125(a) are essentially the same) (denying motion for preliminary injunction where plaintiffs failed to
(continued)

defendant may introduce the document as an exhibit to a motion attacking the sufficiency of the pleading; that certainly will be true if the plaintiff has referred to the item in the complaint and it is central to the affirmative case). Whether an offer was made is central to Plaintiffs claim and Plaintiffs do not dispute that an offer was made to MTV. (ECF No. 1, 13, 34-38.)
11

As noted in fn. 6 infra under Eleventh Circuit law information in exhibits appended to a complaint are treated as part of the complaint and can be a basis for dismissal if the information in the exhibits contradict facts alleged in the complaint.

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establish likelihood of success on the merits for trademark infringement and unfair competition claims). Thus, as Plaintiffs have failed to state a claim for federal trademark infringement and unfair competition, the ancillary claim for common law trademark infringement in Count V similarly fails to state a claim and should be dismissed with prejudice as well. Investacorp, Inc. v. Arabian Inv. Banking Corp. (Investcorp) E.C., 931 F.2d 1521, 1521 (11th Cir. 1991) (finding where plaintiffs federal service mark infringement claim failed so did the related state claims under Florida statute and common law); HI Ltd. Partnership v. Winghouse of Florida, Inc., 347 F.Supp.2d 1256, 1259 (M.D. Fla. 2004) (where a claimants federal infringement and dilution claims rejected, the corresponding state law claims failed as well). G. Plaintiffs Cannot Establish A Claim For Common Law Injury to Business Reputation

A claim for injury to business reputation is subsumed within Fla. Stat. 495.151, already alleged in Count III, and for which Plaintiffs fail to state a claim as discussed above in Section D.2. See Tally-Ho, 889 F.2d at 1024 (Section 495.151 permits any trademark owner, whether registered or unregistered, to prohibit either a non-competitors or competitors use of a similar mark if there is a likelihood of injury to business reputation or dilution of the marks distinctive quality.) (emphasis added). Further, Plaintiffs allegations for this claim consist of the same conduct already alleged and considered under its trademark claims, i.e., confusion as to affiliation or approval or the origin of Plaintiffs goods (cf. ECF No. 1 46 to 22, 27, and 41), and therefore should be dismissed on this basis as well. See Freedom Savings, 757 F.2d at 1186 (affirming district courts holding for defendant on unfair competition claim where plaintiff did not complain of any conduct by defendant not already considered in the infringement claim). Finally, Sorrentino has had actual knowledge of A&Fs humor t-shirts for at least fourteen (14) months before asserting a likelihood of injury claim, even commenting about the t-shirts in an interview given to New York Magazine, which belie any conclusory allegation of injury as plead in Count VI. (See Ex. 6.) Based on the lack of a plausible legal theory, and facts to support the same, Plaintiffs Count VI should be dismissed. H. Plaintiffs Fail To State A Claim Under Fla. Stat. 540.08 1. A&Fs Parody Is Protected By The First Amendment The Florida Supreme Court,

Fla. Stat. 540.08 provides a cause of action for unauthorized publication of name or likeness, otherwise known as a right of publicity claim.

reviewing decisions from other jurisdictions, has found that [n]ot only do these decisions

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Case 1:11-cv-24110-JAL Document 6 Entered on FLSD Docket 12/12/2011 Page 27 of 29

demonstrate that the common usage of the term commercial in the commercial misappropriation and right of publicity context is indeed limited to the promotion of a product or service as the courts construing section 540.08 have concluded, but they also indicate that such works should be protected by the First Amendment. Tyne v. Time Warner Entertainment Co., 901 S.2d 802, 810 (2005). [R]ight of publicity derived from public prominence does not confer a shield to ward off caricature, parody and satire. Rather, prominence invites creative comment. Winter v. DC Comics, 30 Cal. 4th 881, 887, 892 (Cal. 2003) (parodic portrayal protected by First Amendment against a right of publicity claim). A&Fs parodic use does not use Sorrentinos name or likeness, and further its parody is protected by the First Amendment. The fact that A&Fs parody was on humor t-shirts scarcely disqualifies the use from protection from the First Amendment. Cardtoons, 95 F.3d at 969 (parodic baseball cards protected by First Amendment against right of publicity claim, finding [t]he cards are no less protected because they provide humorous rather than serious commentary); Daly v. Viacom, Inc., 238 F. Supp. 2d 1118, 1123 (N.D. Cal. 2002) (a cause of action for appropriation of anothers name and likeness may not be maintained against expressive works, whether factual or fictional, and [e]ntertainment is entitled to the same constitutional protection as the exposition of ideas). 2. A&F Did Not Use Sorrentinos Name To Directly Promote A Product The purpose of Fla. Stat. 540.08 is to prevent the use of a persons name or likeness to directly promote a product or service. Faulkner Press, LLC v. Class Notes, LLC, 756 F. Supp. 2d 1352 (N.D. Fla. 2010) (holding that no reasonable inference can be drawn that Dr. Moulton was actually promoting or endorsing the notes or that [defendant] used Dr. Moultons name to give that impression); Tyne, 901 S.2d at 808. In Valentine v. C.B.S., Inc., the Eleventh Circuit affirmed the district courts decision as a matter of law that use of plaintiffs name in a song did not commercially exploit Valentines name as defendants did not use her name to directly promote a product or service . . . an interpretation that the statute absolutely bars the use of an individual's name without consent for any purpose would raise grave questions as to constitutionality. 698 F.2d 430, 433 (11th Cir. 1983). Plaintiffs allegation regarding A&Fs legitimate offer to Sorrentino to cease wearing its clothing is insufficient to state a claim as A&Fs offer did not directly promote a product or service. I. Plaintiffs Are Not Entitled To The Requested Relief Plaintiffs fail to plead allegations sufficient to entitle them to the relief requested in their prayer for relief. Plaintiffs request injunctive relief, but as they acknowledge in their complaint

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Case 1:11-cv-24110-JAL Document 6 Entered on FLSD Docket 12/12/2011 Page 28 of 29

(ECF No. 1, 16), Plaintiffs sales of the allegedly infringing t-shirts have already ceased. Additionally, press coverage regarding A&Fs offer to Sorrentino had also ceased until Plaintiffs issued their own press release threatening claims against A&F. As such, any request for

injunctive relief is moot. Schutt Mfg. Co. v. Riddell, Inc., 673 F.2d 202, 207 (7th Cir. 1982) (affirming denial of injunction where defendant clearly did not threaten to persist in or resume the allegedly infringing or unfair conduct); Robert Stigwood Group, Ltd. v. Hurwitz, 462 F.2d 910, 913 (2d Cir. 1972) (no cognizable danger of recurrent [alleged] violation from a one-shot series of performances, because there must be something more than the mere possibility which serves to keep the case alive). Plaintiffs also cannot recover any relief requested under Fla. Stat. 495.141, because as established in Section D.2.a, it does not own a Florida state trademark registration and relief is only available for any owner of a mark registered under this chapter may proceed by suit to. Finally, Plaintiffs request a reasonable royalty in the amount of $1,000,000 without pleading any allegations establishing the basis for this amount, or for any royalty for any alleged use of Sorrentinos name or likeness. III. Conclusion For the foregoing reasons, A&F respectfully requests that the Court dismiss Plaintiffs Complaint in its entirety. Respectfully submitted, /s Gerald J. Houlihan Gerald J. Houlihan (Florida Bar No. 0458430) Email: houlihan@houlihanlaw.com Houlihan & Partners, P.A. 2332 Galiano Street, Second Floor Miami, Florida 33134 Telephone: (305) 460-4091 Facsimile: (305) 397-0955 Attorneys for Abercrombie & Fitch Stores, Inc. OF COUNSEL John G. Froemming, Esq. jfroemming@jonesday.com Jessica D. Bradley, Esq. jbradley@jonesday.com Jones Day 51 Louisiana Avenue, N.W. Washington, D.C. 20001-2113 Telephone: 202-879-4693 Facsimile: 202-626-1700

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CERTIFICATE OF SERVICE I hereby certify that on December 12, 2011, I electronically filed the foregoing document with the Clerk of the Court using CM/ECF. I also certify that the foregoing document is being served this day on all counsel of record identified on the attached Service List in the manner specified, either via transmission of Notice of Electronic Filing generated by CM/ECF or in some other authorized manner for those counsel or parties who are not authorized to receive electronically Notice of Electronic Filing. /s Gerald Houlihan_______ Gerald J. Houlihan

SERVICE LIST Darren Adam Heitner, Esq. Koch Parafinczuk & Wolf 110 E. Broward Blvd. Suite 1630 Fort Lauderdale, FL 33301 Telephone: 954-462-6700 Facsimile: 954-462-6567 Email: dheitner@wolfelawmiami.com

Richard Charles Wolfe, Esq. Wolfe Law Miami, P.A. 175 SW 7 Street, Penthouse 2410 Miami, FL 33131 Telephone: 305-384-7370 Facsimile: 305-384-7371 Email: rwolfe@wolfelawmiami.com

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Case 1:11-cv-24110-JAL Document 6-1 Entered on FLSD Docket 12/12/2011 Page 1 of 2

EXHIBIT 1

Ex. 1, Page 1

Case 1:11-cv-24110-JAL Document 6-1 Entered on FLSD Docket 12/12/2011 Page 2 of 2

Ex. 1, Page 2

Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 1 of 56

EXHIBIT 2

Ex. 2, Page 1

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 2 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:47:02 ET Serial Number: 85156576 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): THE SITUATION Standard Character claim: Yes Current Status: A final Office action refusing registration has been sent(issued) because the applicant neither satisfied nor overcame all requirements and/or refusals previously raised. The applicant may respond by filing (1)a request for reconsideration; and/or (2) an appeal to the Trademark Trial and Appeal Board. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-10-11 Filing Date: 2010-10-19 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 109 Attorney Assigned: GOODMAN WENDY BETH Current Location: L9X -TMEG Law Office 109 - Examining Attorney Assigned Date In Location: 2011-10-10 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC Ex. 2, Page 2 http://tarr.uspto.gov/tarr?regser=serial&entry=85156576 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 3 of 56

Address: MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, NJ 07331 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 041 Class Status: Active Entertainment, namely, personal appearances by an entertainer, television personality, television celebrity and model; entertainment services, namely, live, televised and movie appearances by a professional entertainer; entertainment, namely, television show production; television and cable television show production; entertainment in the nature of on-going television and cable television programs featuring music, comedy, drama, fashion shows, exhibitions and competitions and spoken word; entertainment services namely, providing on-going television and cable television programs featuring music, comedy, drama, fashion shows, exhibitions and competitions and spoken word; entertainment in the nature of ongoing television and cable television reality based shows and programs Basis: 1(a) First Use Date: 2009-12-03 First Use in Commerce Date: 2009-12-03 ADDITIONAL INFORMATION Name Portrait Consent: The name(s), portrait(s), and/or signature(s) shown in the mark identifies THE SITUATION, whose consent(s) to register is made of record. MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-10-11 - Final refusal mailed 2011-10-10 - Final Refusal Written 2011-10-10 - Examiner's Amendment Entered 2011-10-10 - Examiners Amendment -Written 2011-08-29 - Assigned To Examiner Ex. 2, Page 3 http://tarr.uspto.gov/tarr?regser=serial&entry=85156576 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 4 of 56

2011-08-26 - Teas/Email Correspondence Entered 2011-08-25 - Communication received from applicant 2011-08-25 - TEAS Response to Office Action Received 2011-08-25 - Petition To Revive-Granted 2011-08-25 - TEAS Petition To Revive Received 2011-01-31 - Non-final action mailed 2011-01-31 - Non-Final Action Written 2011-01-28 - Assigned To Examiner 2010-10-25 - New Application Office Supplied Data Entered In Tram 2010-10-22 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 4 http://tarr.uspto.gov/tarr?regser=serial&entry=85156576 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 5 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:49:19 ET Serial Number: 85407823 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): OFFICIAL THE SITUATION SITUATION NATION Standard Character claim: No Current Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additional information and/or making an initial refusal. The applicant must respond to this Office action. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-09-16 Filing Date: 2011-08-25 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 109 Attorney Assigned: GOODMAN WENDY BETH Current Location: L9X -TMEG Law Office 109 - Examining Attorney Assigned Date In Location: 2011-09-16 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC

Ex. 2, Page 5 http://tarr.uspto.gov/tarr?regser=serial&entry=85407823 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 6 of 56 Address: MPS ENTERTAINMENT, LLC 153 El Dorado Court Howell, CA 90046 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 041 Class Status: Active Entertainment services Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION Color(s) Claimed: Color is not claimed as a feature of the mark. Description of Mark: The mark consists of a circular design consisting of three co-centric circles, at the top of the middle circle is the word OFFICIAL, at the bottom of the middle circle is the word SITUATION NATION, and superimposed on the circular design is a rectangular design with the words THE SITUATION in stylized lettering. Design Search Code(s): 24.09.07 - Advertising, banners; Banners 26.01.17 - Circles, two concentric; Concentric circles, two; Two concentric circles MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-09-16 - Non-final action mailed 2011-09-16 - Non-Final Action Written 2011-09-01 - Assigned To Examiner 2011-09-01 - Notice Of Design Search Code Mailed 2011-08-31 - New Application Office Supplied Data Entered In Tram Ex. 2, Page 6 http://tarr.uspto.gov/tarr?regser=serial&entry=85407823 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 7 of 56

2011-08-29 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 7 http://tarr.uspto.gov/tarr?regser=serial&entry=85407823 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 8 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:50:35 ET Serial Number: 85407819 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): OFFICIAL THE SITUATION SITUATION NATION Standard Character claim: No Current Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additional information and/or making an initial refusal. The applicant must respond to this Office action. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-09-16 Filing Date: 2011-08-25 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 109 Attorney Assigned: GOODMAN WENDY BETH Current Location: L9X -TMEG Law Office 109 - Examining Attorney Assigned Date In Location: 2011-09-16 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC

Ex. 2, Page 8 http://tarr.uspto.gov/tarr?regser=serial&entry=85407819 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 9 of 56 Address: MPS ENTERTAINMENT, LLC 153 El Dorado Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 025 Class Status: Active Clothing; footwear; and headwear Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION Color(s) Claimed: Color is not claimed as a feature of the mark. Description of Mark: The mark consists of a circular design consisting of three co-centric circles, at the top of the middle circle is the word OFFICIAL, at the bottom of the middle circle is the word SITUATION NATION, and superimposed on the circular design is a rectangular design with the words THE SITUATION in stylized lettering. Design Search Code(s): 25.01.25 - Borders, ornamental; Other framework and ornamental borders 26.01.17 - Circles, two concentric; Concentric circles, two; Two concentric circles MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-09-16 - Non-final action mailed 2011-09-16 - Non-Final Action Written 2011-09-01 - Assigned To Examiner 2011-09-01 - Notice Of Design Search Code Mailed 2011-08-31 - New Application Office Supplied Data Entered In Tram Ex. 2, Page 9 http://tarr.uspto.gov/tarr?regser=serial&entry=85407819 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 10 of 56

2011-08-29 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 10 http://tarr.uspto.gov/tarr?regser=serial&entry=85407819 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 11 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:51:35 ET Serial Number: 85407814 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): OFFICIAL THE SITUATION SITUATION NATION Standard Character claim: No Current Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additional information and/or making an initial refusal. The applicant must respond to this Office action. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-09-16 Filing Date: 2011-08-25 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 109 Attorney Assigned: GOODMAN WENDY BETH Current Location: L9X -TMEG Law Office 109 - Examining Attorney Assigned Date In Location: 2011-09-16 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC

Ex. 2, Page 11 http://tarr.uspto.gov/tarr?regser=serial&entry=85407814 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 12 of 56 Address: MPS ENTERTAINMENT, LLC 153 El Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 003 Class Status: Active After-shave lotions; shaving balms; colognes; eye creams; shaving creams; skin creams; facial scrubs; bath gels; shaving gels; shower gels; skin lotions; shaving lotions; sun screen preparation; nonmedicated lip balm; sun-tanning lotions; sun-tanning preparations; hair care preparations; hair styling gel; after sun preparations, namely, creams, gels, lotions, milks and oils; creams and lotions for firming and toning the abdomen, and other areas of the body, body reducing creams Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION Color(s) Claimed: Color is not claimed as a feature of the mark. Description of Mark: The mark consists of a circular design consisting of three co-centric circles, at the top of the middle circle is the word OFFICIAL, at the bottom of the middle circle is the word SITUATION NATION, and superimposed on the circular design is a rectangular design with the words The Situation in stylized lettering. Design Search Code(s): 24.09.07 - Advertising, banners; Banners 26.01.17 - Circles, two concentric; Concentric circles, two; Two concentric circles MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-09-16 - Non-final action mailed 2011-09-16 - Non-Final Action Written 2011-09-01 - Assigned To Examiner Ex. 2, Page 12 http://tarr.uspto.gov/tarr?regser=serial&entry=85407814 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 13 of 56

2011-09-01 - Notice Of Design Search Code Mailed 2011-08-31 - New Application Office Supplied Data Entered In Tram 2011-08-29 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 13 http://tarr.uspto.gov/tarr?regser=serial&entry=85407814 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 14 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:52:41 ET Serial Number: 85405939 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): THE SITUATION Standard Character claim: Yes Current Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additional information and/or making an initial refusal. The applicant must respond to this Office action. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-09-16 Filing Date: 2011-08-24 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 109 Attorney Assigned: GOODMAN WENDY BETH Current Location: L9X -TMEG Law Office 109 - Examining Attorney Assigned Date In Location: 2011-09-16 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC

Ex. 2, Page 14 http://tarr.uspto.gov/tarr?regser=serial&entry=85405939 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 15 of 56 Address: MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, CO 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 003 Class Status: Active After-shave lotions; shaving balms; colognes; eye creams; shaving creams; skin creams; facial scrubs; bath gels; shaving gels; shower gels; skin lotions; shaving lotions; sun screen preparation; nonmedicated lip balm; sun-tanning lotions; sun-tanning preparations; hair care preparations; hair styling gel; after sun preparations, namely, creams, gels, lotions, milks and oils Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-09-16 - Non-final action mailed 2011-09-16 - Non-Final Action Written 2011-09-01 - Assigned To Examiner 2011-08-29 - New Application Office Supplied Data Entered In Tram 2011-08-27 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Ex. 2, Page 15 http://tarr.uspto.gov/tarr?regser=serial&entry=85405939 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 16 of 56

Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 16 http://tarr.uspto.gov/tarr?regser=serial&entry=85405939 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 17 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:53:55 ET Serial Number: 85168032 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): THE SITUATION Standard Character claim: Yes Current Status: An Office action suspending further action on the application has been sent (issued) to the applicant. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-09-19 Filing Date: 2010-11-03 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 117 Attorney Assigned: SHOSHO II ERNEST Current Location: M8X -Law Office 117 - Examining Attorney Assigned Date In Location: 2011-09-17 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC Address: Ex. 2, Page 17 http://tarr.uspto.gov/tarr?regser=serial&entry=85168032 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 18 of 56 MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 016 Class Status: Active Printed instructional, informational, and educational, brochures, booklets, books, and workbooks in the field of diet, exercise, fitness, health, lifestyle, and nutrition; comic books; magazines featuring information on health, fitness, exercise, treatments, therapies, diet and nutrition; temporary tattoos; posters; calendars Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION Name Portrait Consent: The name(s), portrait(s), and/or signature(s) shown in the mark identifies "THE SITUATION", whose consent(s) to register is made of record. MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-09-19 - Letter of suspension mailed 2011-09-17 - Suspension Letter Written 2011-08-30 - Teas/Email Correspondence Entered 2011-08-30 - Communication received from applicant 2011-08-18 - Assigned To LIE 2011-08-11 - TEAS Response to Office Action Received 2011-02-14 - Non-final action mailed 2011-02-12 - Non-Final Action Written Ex. 2, Page 18 http://tarr.uspto.gov/tarr?regser=serial&entry=85168032 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 19 of 56

2011-02-12 - Assigned To Examiner 2010-11-06 - New Application Office Supplied Data Entered In Tram 2010-11-06 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410

Ex. 2, Page 19 http://tarr.uspto.gov/tarr?regser=serial&entry=85168032 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 20 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:54:53 ET Serial Number: 85168019 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): THE SITUATION Standard Character claim: Yes Current Status: Notice of Allowance (NOA) sent (issued) to the applicant. Applicant must file a Statement of Use or Extension Request within six months of the NOA issuance date. Date of Status: 2011-10-18 Filing Date: 2010-11-03 The Notice of Allowance Date is: 2011-10-18 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 109 Attorney Assigned: GOODMAN WENDY BETH Current Location: 700 -Intent To Use Section Date In Location: 2011-10-18 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC

Ex. 2, Page 20 http://tarr.uspto.gov/tarr?regser=serial&entry=85168019 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 21 of 56 Address: MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 014 Class Status: Active Jewelry Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION Name Portrait Consent: The name(s), portrait(s), and/or signature(s) shown in the mark identifies Michael Sorrentino, whose consent(s) to register is made of record. MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-10-18 - NOA Mailed - SOU Required From Applicant 2011-08-23 - Published for opposition 2011-08-03 - Notice of publication 2011-07-15 - Approved For Pub - Principal Register 2011-07-08 - Assigned To Examiner 2011-07-07 - Teas/Email Correspondence Entered 2011-07-06 - Communication received from applicant 2011-07-06 - TEAS Response to Office Action Received 2011-01-28 - Non-final action mailed Ex. 2, Page 21 http://tarr.uspto.gov/tarr?regser=serial&entry=85168019 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 22 of 56

2011-01-28 - Non-Final Action Written 2011-01-28 - Previous Allowance Count Withdrawn 2011-01-28 - Approved For Pub - Principal Register 2011-01-28 - Assigned To Examiner 2010-11-06 - New Application Office Supplied Data Entered In Tram 2010-11-06 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 22 http://tarr.uspto.gov/tarr?regser=serial&entry=85168019 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 23 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:55:46 ET Serial Number: 85168011 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): THE SITUATION Standard Character claim: Yes Current Status: An Office action suspending further action on the application has been sent (issued) to the applicant. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-08-19 Filing Date: 2010-11-03 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 109 Attorney Assigned: GOODMAN WENDY BETH Current Location: L9X -TMEG Law Office 109 - Examining Attorney Assigned Date In Location: 2011-08-19 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC Address: Ex. 2, Page 23 http://tarr.uspto.gov/tarr?regser=serial&entry=85168011 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 24 of 56 MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, CA 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 005 Class Status: Active Dietary and nutritional supplements; Dietary beverage supplements for human consumption in liquid and dry mix form; Dietary food supplements; Dietary supplemental drinks; Dietary supplemental drinks in the nature of vitamin and mineral beverages; Food supplements, namely, anti-oxidants; Health food supplements; Liquid nutritional supplement; Meal replacement and dietary supplement drink mixes; Natural herbal supplements; Nutritional and dietary supplements formed and packaged as bars; Nutritional energy bar for use as a meal replacement; Nutritional food bars for use as a meal replacement; Nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; Nutritional supplements; Powdered fruit-flavored dietary supplement drink mix; Powdered nutritional supplement drink mix; Protein supplements; Vitamin and mineral formed and packaged as bars; Vitamin and mineral supplements; Vitamin enriched water; Vitamin fortified beverages; Vitamin preparations; Vitamin supplements; Vitamins Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-08-19 - Letter of suspension mailed 2011-08-19 - Suspension Letter Written 2011-08-16 - Assigned To Examiner 2011-08-16 - Teas/Email Correspondence Entered 2011-08-16 - Communication received from applicant Ex. 2, Page 24 http://tarr.uspto.gov/tarr?regser=serial&entry=85168011 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 25 of 56

2011-08-05 - Assigned To LIE 2011-07-28 - TEAS Response to Office Action Received 2011-01-28 - Non-final action mailed 2011-01-28 - Non-Final Action Written 2011-01-28 - Assigned To Examiner 2010-11-06 - New Application Office Supplied Data Entered In Tram 2010-11-06 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410

Ex. 2, Page 25 http://tarr.uspto.gov/tarr?regser=serial&entry=85168011 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 26 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:56:40 ET Serial Number: 85156579 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): THE SITUATION Standard Character claim: Yes Current Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additional information and/or making an initial refusal. The applicant must respond to this Office action. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-10-11 Filing Date: 2010-10-19 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 109 Attorney Assigned: GOODMAN WENDY BETH Current Location: L9X -TMEG Law Office 109 - Examining Attorney Assigned Date In Location: 2011-10-08 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC

Ex. 2, Page 26 http://tarr.uspto.gov/tarr?regser=serial&entry=85156579 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 27 of 56 Address: MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 009 Class Status: Active Computer application software for use with smartphones, PDA devices, and tablet computers, namely, software for accessing, viewing, interacting with and downloading entertainment content Basis: 1(a) First Use Date: 2010-09-15 First Use in Commerce Date: 2010-09-15 ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-10-11 - Non-final action mailed 2011-10-08 - Non-Final Action Written 2011-08-15 - Assigned To Examiner 2011-08-11 - Teas/Email Correspondence Entered 2011-08-11 - Communication received from applicant 2011-08-08 - Assigned To LIE 2011-07-28 - TEAS Response to Office Action Received 2011-01-28 - Non-final action mailed 2011-01-28 - Non-Final Action Written Ex. 2, Page 27 http://tarr.uspto.gov/tarr?regser=serial&entry=85156579 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 28 of 56

2011-01-28 - Assigned To Examiner 2010-10-25 - New Application Office Supplied Data Entered In Tram 2010-10-22 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 28 http://tarr.uspto.gov/tarr?regser=serial&entry=85156579 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 29 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:57:28 ET Serial Number: 77928739 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): SITUATION NATION Standard Character claim: Yes Current Status: A second request for extension of time to file a Statement of Use has been granted. Date of Status: 2011-08-29 Filing Date: 2010-02-05 The Notice of Allowance Date is: 2010-07-13 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 105 Attorney Assigned: TENG SIMON Current Location: 700 -Intent To Use Section Date In Location: 2011-08-29 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC Address: Ex. 2, Page 29 http://tarr.uspto.gov/tarr?regser=serial&entry=77928739 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 30 of 56 MPS ENTERTAINMENT, LLC 153 DORADO BEACH COURT HOWELL, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 025 Class Status: Active CLOTHING, NAMELY, T-SHIRTS AND UNDERWEAR Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-08-30 - Notice Of Approval Of Extension Request Mailed 2011-08-29 - Extension 2 granted 2011-07-13 - Extension 2 filed 2011-08-29 - Applicant/Correspondence Changes (Non-Responsive) Entered 2011-08-29 - Case Assigned To Intent To Use Paralegal 2011-08-19 - Extension Received With TEAS Petition 2011-08-19 - Petition To Revive-Granted 2011-08-19 - TEAS Petition To Revive Received 2011-08-15 - Abandonment Notice Mailed - No Use Statement Filed 2011-08-15 - Abandonment - No use statement filed Ex. 2, Page 30 http://tarr.uspto.gov/tarr?regser=serial&entry=77928739 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 31 of 56

2011-05-17 - Withdrawal Of Attorney Granted 2011-05-17 - TEAS Withdrawal Of Attorney Received 2011-01-15 - Notice Of Approval Of Extension Request E-Mailed 2011-01-13 - Extension 1 granted 2011-01-13 - Extension 1 filed 2011-01-13 - TEAS Extension Received 2010-07-13 - NOA E-Mailed - SOU Required From Applicant 2010-05-18 - Notice Of Actual Publication E-Mailed 2010-05-18 - Published for opposition 2010-04-10 - Law Office Publication Review Completed 2010-04-10 - Assigned To LIE 2010-03-24 - Automatic Update Of Assignment Of Ownership 2010-03-24 - Approved For Pub - Principal Register 2010-03-24 - Examiner's Amendment Entered 2010-03-24 - Notification Of Examiners Amendment E-Mailed 2010-03-24 - Examiners amendment e-mailed 2010-03-24 - Examiners Amendment -Written 2010-03-24 - Assigned To Examiner 2010-02-16 - New Application Office Supplied Data Entered In Tram 2010-02-09 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Correspondent MPS ENTERTAINMENT, LLC 153 DORADO BEACH COURT HOWELL NJ 07731

Ex. 2, Page 31 http://tarr.uspto.gov/tarr?regser=serial&entry=77928739 12/8/2011

Latest Status Info Page 1 of 4 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 32 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:58:18 ET Serial Number: 77901546 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): THE SITUATION Standard Character claim: No Current Status: A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additional information and/or making an initial refusal. The applicant must respond to this Office action. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-09-06 Filing Date: 2009-12-28 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 109 Attorney Assigned: GOODMAN WENDY BETH Current Location: L9X -TMEG Law Office 109 - Examining Attorney Assigned Date In Location: 2011-09-06 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC

Ex. 2, Page 32 http://tarr.uspto.gov/tarr?regser=serial&entry=77901546 12/8/2011

Latest Status Info Page 2 of 4 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 33 of 56 Address: MPS ENTERTAINMENT, LLC 153 DORADO BEACH COURT HOWELL, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 025 Class Status: Active Clothing, namely, t-shirts and underwear Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION Color(s) Claimed: Color is not claimed as a feature of the mark. Name Portrait Consent: The name(s), portrait(s), and/or signature(s) shown in the mark identifies Michael Sorrentino, whose consent(s) to register is made of record. Prior Registration Number(s): 3635203 MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-09-06 - Non-final action mailed 2011-09-06 - Non-Final Action Written 2011-08-03 - Assigned To Examiner 2011-08-02 - Amendment From Applicant Entered 2011-08-02 - Communication received from applicant 2011-08-02 - Petition Granted - Response Received

Ex. 2, Page 33 http://tarr.uspto.gov/tarr?regser=serial&entry=77901546 12/8/2011

Latest Status Info Page 3 of 4 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 34 of 56 2011-08-02 - Assigned To Petition Staff 2011-08-01 - Petition To Revive-Received 2011-08-01 - FAX RECEIVED 2011-07-29 - Attorney Revoked And/Or Appointed 2011-07-29 - TEAS Revoke/Appoint Attorney Received 2011-06-01 - Abandonment Notice Mailed - Failure To Respond 2011-06-01 - Abandonment - Failure To Respond Or Late Response 2011-05-17 - Withdrawal Of Attorney Granted 2011-05-17 - TEAS Withdrawal Of Attorney Received 2010-11-13 - Notification Of Final Refusal Emailed 2010-11-13 - Final refusal e-mailed 2010-11-13 - Final Refusal Written 2010-05-13 - Notification Of Letter Of Suspension E-Mailed 2010-05-13 - LETTER OF SUSPENSION E-MAILED 2010-05-13 - Suspension Letter Written 2010-04-30 - Teas/Email Correspondence Entered 2010-04-30 - Communication received from applicant 2010-04-30 - Assigned To LIE 2010-04-14 - TEAS Response to Office Action Received 2010-03-24 - Automatic Update Of Assignment Of Ownership 2010-03-24 - Notification Of Non-Final Action E-Mailed 2010-03-24 - Non-final action e-mailed 2010-03-24 - Non-Final Action Written 2010-03-24 - Assigned To Examiner 2009-12-31 - New Application Office Supplied Data Entered In Tram 2009-12-31 - New Application Entered In Tram Ex. 2, Page 34 http://tarr.uspto.gov/tarr?regser=serial&entry=77901546 12/8/2011

Latest Status Info Page 4 of 4 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 35 of 56

ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record /Dave Feldman/ Correspondent Dave Feldman Bloom Hergott Diemer Rosenthal LaViolett 150 S. Rodeo Drive, 3rd Floor Beverly Hills CA 90210 Phone Number: 31-8596800

Ex. 2, Page 35 http://tarr.uspto.gov/tarr?regser=serial&entry=77901546 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 36 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:59:14 ET Serial Number: 77611823 Assignment Information Registration Number: 3635203 Mark Trademark Document Retrieval

(words only): SITUATION Standard Character claim: No Current Status: Registered. The registration date is used to determine when post-registration maintenance documents are due. Date of Status: 2009-06-09 Filing Date: 2008-11-11 Filed as TEAS Plus Application: Yes Currently TEAS Plus Application: Yes Transformed into a National Application: No Registration Date: 2009-06-09 Register: Principal Law Office Assigned: LAW OFFICE 117 If you are the applicant or applicant's attorney and have questions about this file, please contact the Trademark Assistance Center at TrademarkAssistanceCenter@uspto.gov Current Location: 650 -Publication And Issue Section Date In Location: 2009-06-09 LAST APPLICANT(S)/OWNER(S) OF RECORD

Ex. 2, Page 36 http://tarr.uspto.gov/tarr?regser=serial&entry=77611823 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 37 of 56 1. MPS ENTERTAINMENT, LLC Address: MPS ENTERTAINMENT, LLC 153 DORADO BEACH COURT HOWELL, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 035 Class Status: Active Retail store services featuring men's, women's and children's apparel, footwear, and accessories Basis: 1(a) First Use Date: 2008-05-01 First Use in Commerce Date: 2008-08-01 ADDITIONAL INFORMATION Color(s) Claimed: Color is not claimed as a feature of the mark. Description of Mark: The mark consists of the upside down stylized wording "SITUATION" with a line above the upside down wording. Design Search Code(s): 26.11.21 - Rectangles that are completely or partially shaded 26.17.13 - Letters or words underlined and/or overlined by one or more strokes or lines; Overlined words or letters; Underlined words or letters MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-07-27 - Automatic Update Of Assignment Of Ownership 2009-06-09 - Registered - Principal Register 2009-03-24 - Published for opposition 2009-03-04 - Notice of publication

Ex. 2, Page 37 http://tarr.uspto.gov/tarr?regser=serial&entry=77611823 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 38 of 56 2009-02-19 - Law Office Publication Review Completed 2009-02-19 - Assigned To LIE 2009-02-11 - Approved for Pub - Principal Register (Initial exam) 2009-02-11 - Examiner's Amendment Entered 2009-02-11 - Notification Of Examiners Amendment E-Mailed 2009-02-11 - Examiners amendment e-mailed 2009-02-11 - Examiners Amendment -Written 2009-02-10 - Assigned To Examiner 2008-11-15 - Notice Of Design Search Code Mailed 2008-11-14 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Correspondent YAK SHOES INC. YAK SHOES INC. 116 CUMBERLAND ST MEMPHIS, TN 38112-3820 Phone Number: (901) 568-2482 Fax Number: (901) 324-5483

Ex. 2, Page 38 http://tarr.uspto.gov/tarr?regser=serial&entry=77611823 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 39 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 16:59:56 ET Serial Number: 85168006 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): GTL Standard Character claim: Yes Current Status: A first request for extension of time to file a Statement of Use has been granted. Date of Status: 2011-11-03 Filing Date: 2010-11-03 The Notice of Allowance Date is: 2011-05-03 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 103 Attorney Assigned: RAPPAPORT SETH A Current Location: 700 -Intent To Use Section Date In Location: 2011-05-03 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC Address: Ex. 2, Page 39 http://tarr.uspto.gov/tarr?regser=serial&entry=85168006 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 40 of 56 MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 003 Class Status: Active After-shave lotions; shaving balms; colognes; eye creams; shaving creams; skin creams; facial scrubs; bath gels; shaving gels; shower gels; skin lotions; shaving lotions; sun screen preparation; nonmedicated lip balm; sun-tanning lotions; sun-tanning preparations; hair care preparations; hair styling gel; after sun preparations, namely, creams, gels, lotions, milks and oils Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-11-05 - Notice Of Approval Of Extension Request Mailed 2011-11-03 - Extension 1 granted 2011-11-03 - Extension 1 filed 2011-11-03 - TEAS Extension Received 2011-05-03 - NOA Mailed - SOU Required From Applicant 2011-03-08 - Published for opposition 2011-02-16 - Notice of publication 2011-02-01 - Law Office Publication Review Completed

Ex. 2, Page 40 http://tarr.uspto.gov/tarr?regser=serial&entry=85168006 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 41 of 56 2011-01-31 - Assigned To LIE 2011-01-31 - Examiner's amendment mailed 2011-01-28 - Approved For Pub - Principal Register 2011-01-28 - Examiner's Amendment Entered 2011-01-28 - Examiners Amendment -Written 2011-01-28 - Assigned To Examiner 2010-11-06 - New Application Office Supplied Data Entered In Tram 2010-11-06 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL et al 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 41 http://tarr.uspto.gov/tarr?regser=serial&entry=85168006 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 42 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 17:00:41 ET Serial Number: 85167978 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): GTL Standard Character claim: Yes Current Status: A first request for extension of time to file a Statement of Use has been granted. Date of Status: 2011-11-03 Filing Date: 2010-11-03 The Notice of Allowance Date is: 2011-05-03 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 103 Attorney Assigned: RAPPAPORT SETH A Current Location: 700 -Intent To Use Section Date In Location: 2011-05-03 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC Address: Ex. 2, Page 42 http://tarr.uspto.gov/tarr?regser=serial&entry=85167978 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 43 of 56 MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 018 Class Status: Active Athletic bags, backpacks, baby backpacks, knapsacks, duffel bags, tote bags, beach tote bags, luggage, wallets, gym bags Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-11-05 - Notice Of Approval Of Extension Request Mailed 2011-11-03 - Extension 1 granted 2011-11-03 - Extension 1 filed 2011-11-03 - TEAS Extension Received 2011-05-03 - NOA Mailed - SOU Required From Applicant 2011-03-08 - Published for opposition 2011-02-16 - Notice of publication 2011-02-02 - Law Office Publication Review Completed 2011-01-31 - Assigned To LIE

Ex. 2, Page 43 http://tarr.uspto.gov/tarr?regser=serial&entry=85167978 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 44 of 56 2011-01-28 - Approved For Pub - Principal Register 2011-01-28 - Assigned To Examiner 2010-11-06 - New Application Office Supplied Data Entered In Tram 2010-11-06 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL et al 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 44 http://tarr.uspto.gov/tarr?regser=serial&entry=85167978 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 45 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 17:01:31 ET Serial Number: 85156584 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): GTL Standard Character claim: Yes Current Status: Notice of Allowance (NOA) sent (issued) to the applicant. Applicant must file a Statement of Use or Extension Request within six months of the NOA issuance date. Date of Status: 2011-11-29 Filing Date: 2010-10-19 The Notice of Allowance Date is: 2011-11-29 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 103 Attorney Assigned: RAPPAPORT SETH A Current Location: 700 -Intent To Use Section Date In Location: 2011-11-29 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC

Ex. 2, Page 45 http://tarr.uspto.gov/tarr?regser=serial&entry=85156584 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 46 of 56 Address: MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 041 Class Status: Active Entertainment, namely, personal appearances by an entertainer, television personality, television celebrity, and model; entertainment services, namely, live, televised and movie appearances by a professional entertainer; entertainment, namely, television show production; television and cable television show production; entertainment in the nature of on-going television and cable television programs featuring music, comedy, drama, fashion shows, exhibitions, competitions and spoken word; entertainment services, namely, providing on-going television and cable television programs featuring music, comedy, drama, fashion shows, exhibitions, competitions and spoken word; entertainment in the nature of on-going television and cable television reality based shows and programs Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-11-29 - NOA Mailed - SOU Required From Applicant 2011-10-04 - Published for opposition 2011-09-14 - Notice of publication 2011-09-14 - Notice of publication 2011-08-29 - Law Office Publication Review Completed 2011-08-29 - Approved For Pub - Principal Register Ex. 2, Page 46 http://tarr.uspto.gov/tarr?regser=serial&entry=85156584 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 47 of 56

2011-08-28 - Teas/Email Correspondence Entered 2011-08-28 - Communication received from applicant 2011-08-25 - Assigned To LIE 2011-08-25 - TEAS Request For Reconsideration Received 2011-06-28 - Final refusal mailed 2011-06-28 - Final Refusal Written 2011-06-27 - Teas/Email Correspondence Entered 2011-06-27 - Communication received from applicant 2011-06-27 - TEAS Response to Office Action Received 2011-01-28 - Non-final action mailed 2011-01-28 - Non-Final Action Written 2011-01-28 - Assigned To Examiner 2010-10-25 - New Application Office Supplied Data Entered In Tram 2010-10-22 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 47 http://tarr.uspto.gov/tarr?regser=serial&entry=85156584 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 48 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 17:02:22 ET Serial Number: 85167990 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): GTL Standard Character claim: Yes Current Status: Notice of Allowance (NOA) sent (issued) to the applicant. Applicant must file a Statement of Use or Extension Request within six months of the NOA issuance date. Date of Status: 2011-11-08 Filing Date: 2010-11-03 The Notice of Allowance Date is: 2011-11-08 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 103 Attorney Assigned: RAPPAPORT SETH A Current Location: 700 -Intent To Use Section Date In Location: 2011-11-08 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC

Ex. 2, Page 48 http://tarr.uspto.gov/tarr?regser=serial&entry=85167990 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 49 of 56 Address: MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: Montana GOODS AND/OR SERVICES International Class: 044 Class Status: Active Health and fitness spa services for health and wellness of body and spirit, namely, health spa services for the health and wellness of the body and spirit and providing weight loss programs; Counseling services in the fields of health, nutrition and lifestyle wellness; Providing a website featuring information about health, lifestyle wellness and nutrition; Providing assistance, fitness evaluation and consultation to individuals to help them make health, wellness and nutritional changes in their daily living to improve health Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-11-08 - NOA Mailed - SOU Required From Applicant 2011-09-13 - Published for opposition 2011-08-24 - Notice of publication 2011-08-10 - Law Office Publication Review Completed 2011-08-08 - Assigned To LIE 2011-07-26 - Approved For Pub - Principal Register 2011-07-25 - Teas/Email Correspondence Entered Ex. 2, Page 49 http://tarr.uspto.gov/tarr?regser=serial&entry=85167990 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 50 of 56

2011-07-25 - Communication received from applicant 2011-07-25 - TEAS Response to Office Action Received 2011-06-29 - Non-final action mailed 2011-06-29 - Non-Final Action Written 2011-06-27 - Teas/Email Correspondence Entered 2011-06-27 - Communication received from applicant 2011-06-27 - TEAS Response to Office Action Received 2011-06-27 - TEAS Response to Office Action Received 2011-01-31 - Non-final action mailed 2011-01-28 - Non-Final Action Written 2011-01-28 - Assigned To Examiner 2010-11-06 - New Application Office Supplied Data Entered In Tram 2010-11-06 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 50 http://tarr.uspto.gov/tarr?regser=serial&entry=85167990 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 51 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 17:03:11 ET Serial Number: 85406645 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): GTL Standard Character claim: Yes Current Status: New application will be assigned to an examining attorney approximately 3 months after filing date. Date of Status: 2011-08-29 Filing Date: 2011-08-24 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: (NOT AVAILABLE) If you are the applicant or applicant's attorney and have questions about this file, please contact the Trademark Assistance Center at TrademarkAssistanceCenter@uspto.gov Current Location: 042 -New Application Processing Date In Location: 2011-08-29 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC Address: MPS ENTERTAINMENT, LLC Ex. 2, Page 51 http://tarr.uspto.gov/tarr?regser=serial&entry=85406645 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 52 of 56 153 Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 005 Class Status: Active Dietary and nutritional supplements; Dietary beverage supplements for human consumption in liquid and dry mix form; Dietary food supplements; Dietary supplemental drinks; Dietary supplemental drinks in the nature of vitamin and mineral beverages; Food supplements, namely, anti-oxidants; Health food supplements; Liquid nutritional supplement; Meal replacement and dietary supplement drink mixes; Natural herbal supplements; Nutritional and dietary supplements formed and packaged as bars; Nutritional energy bar for use as a meal replacement; Nutritional food bars for use as a meal replacement; Nutritional supplement in the nature of a nutrient-dense, protein-based drink mix; Nutritional supplements; Powdered fruit-flavored dietary supplement drink mix; Powdered nutritional supplement drink mix; Protein supplements; Vitamin and mineral formed and packaged as bars; Vitamin and mineral supplements; Vitamin enriched water; Vitamin fortified beverages; Vitamin preparations; Vitamin supplements; Vitamins; creams and lotions for firming and toning the abdomen and gluteal areas of the body, body reducing creams; health products Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-08-30 - New Application Office Supplied Data Entered In Tram 2011-08-27 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman Ex. 2, Page 52 http://tarr.uspto.gov/tarr?regser=serial&entry=85406645 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 53 of 56

Correspondent DAVE FELDMAN BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 2, Page 53 http://tarr.uspto.gov/tarr?regser=serial&entry=85406645 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 54 of 56 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 17:04:02 ET Serial Number: 77928747 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): GTL Standard Character claim: Yes Current Status: A second request for extension of time to file a Statement of Use has been granted. Date of Status: 2011-08-29 Filing Date: 2010-02-05 The Notice of Allowance Date is: 2010-07-13 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 105 Attorney Assigned: TENG SIMON Current Location: 700 -Intent To Use Section Date In Location: 2011-08-29 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC Address: Ex. 2, Page 54 http://tarr.uspto.gov/tarr?regser=serial&entry=77928747 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 55 of 56 MPS ENTERTAINMENT, LLC 153 DORADO BEACH COURT HOWELL, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 025 Class Status: Active CLOTHING, NAMELY, T-SHIRTS AND UNDERWEAR Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-08-30 - Notice Of Approval Of Extension Request Mailed 2011-08-29 - Extension 2 granted 2011-07-13 - Extension 2 filed 2011-08-29 - Applicant/Correspondence Changes (Non-Responsive) Entered 2011-08-29 - Case Assigned To Intent To Use Paralegal 2011-08-19 - Extension Received With TEAS Petition 2011-08-19 - Petition To Revive-Granted 2011-08-19 - TEAS Petition To Revive Received 2011-08-15 - Abandonment Notice Mailed - No Use Statement Filed 2011-08-15 - Abandonment - No use statement filed Ex. 2, Page 55 http://tarr.uspto.gov/tarr?regser=serial&entry=77928747 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-2 Entered on FLSD Docket 12/12/2011 Page 56 of 56

2011-05-17 - Withdrawal Of Attorney Granted 2011-05-17 - TEAS Withdrawal Of Attorney Received 2011-01-15 - Notice Of Approval Of Extension Request E-Mailed 2011-01-13 - Extension 1 granted 2011-01-13 - Extension 1 filed 2011-01-13 - TEAS Extension Received 2010-07-13 - NOA E-Mailed - SOU Required From Applicant 2010-05-18 - Notice Of Actual Publication E-Mailed 2010-05-18 - Published for opposition 2010-04-10 - Law Office Publication Review Completed 2010-04-10 - Assigned To LIE 2010-03-24 - Automatic Update Of Assignment Of Ownership 2010-03-24 - Approved For Pub - Principal Register 2010-03-24 - Assigned To Examiner 2010-02-16 - New Application Office Supplied Data Entered In Tram 2010-02-09 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Correspondent MPS ENTERTAINMENT, LLC 153 DORADO BEACH COURT HOWELL NJ 07731

Ex. 2, Page 56 http://tarr.uspto.gov/tarr?regser=serial&entry=77928747 12/8/2011

Case 1:11-cv-24110-JAL Document 6-3 Entered on FLSD Docket 12/12/2011 Page 1 of 3

EXHIBIT 3

Ex. 3, Page 1

Case 1:11-cv-24110-JAL Document 6-3 Entered on FLSD Docket 12/12/2011 Page 2 of 3

Ex. 3, Page 2

Case 1:11-cv-24110-JAL Document 6-3 Entered on FLSD Docket 12/12/2011 Page 3 of 3

Ex. 3, Page 3

Case 1:11-cv-24110-JAL Document 6-4 Entered on FLSD Docket 12/12/2011 Page 1 of 7

EXHIBIT 4

Ex. 4, Page 1

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-4 Entered on FLSD Docket 12/12/2011 Page 2 of 7 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 17:08:48 ET Serial Number: 77960149 Assignment Information Registration Number: 4014420 Mark Trademark Document Retrieval

(words only): GYM TANNING LAUNDRY Standard Character claim: Yes Current Status: Registered. The registration date is used to determine when post-registration maintenance documents are due. Date of Status: 2011-08-23 Filing Date: 2010-03-16 Transformed into a National Application: No Registration Date: 2011-08-23 Register: Principal Law Office Assigned: LAW OFFICE 107 If you are the applicant or applicant's attorney and have questions about this file, please contact the Trademark Assistance Center at TrademarkAssistanceCenter@uspto.gov Current Location: 650 -Publication And Issue Section Date In Location: 2011-08-23 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. VIACOM INTERNATIONAL INC. Address: VIACOM INTERNATIONAL INC. Ex. 4, Page 2 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77960149 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-4 Entered on FLSD Docket 12/12/2011 Page 3 of 7 1515 Broadway New York, NY 10036 United States Legal Entity Type: Corporation State or Country of Incorporation: Delaware GOODS AND/OR SERVICES International Class: 024 Class Status: Active BEACH TOWELS Basis: 1(a) First Use Date: 2010-01-22 First Use in Commerce Date: 2010-01-22 ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-08-23 - Registered - Principal Register 2011-07-15 - Extension Of Time To Oppose Process - Terminated 2011-03-29 - Extension Of Time To Oppose Received 2011-03-01 - Notice Of Actual Publication E-Mailed 2011-03-01 - Published for opposition 2011-01-27 - Law Office Publication Review Completed 2011-01-25 - Assigned To LIE 2010-12-23 - Approved for Pub - Principal Register (Initial exam) 2010-12-21 - Teas/Email Correspondence Entered 2010-12-20 - Communication received from applicant

Ex. 4, Page 3 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77960149 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-4 Entered on FLSD Docket 12/12/2011 Page 4 of 7 2010-12-20 - TEAS Response to Office Action Received 2010-06-18 - Notification Of Non-Final Action E-Mailed 2010-06-18 - Non-final action e-mailed 2010-06-18 - Non-Final Action Written 2010-06-17 - Assigned To Examiner 2010-03-19 - New Application Office Supplied Data Entered In Tram 2010-03-19 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Lavatus Powell Correspondent LAVATUS POWELL VIACOM INTERNATIONAL INC. 1515 BROADWAY NEW YORK, NY 10036-8901 Phone Number: 212-846-7007

Ex. 4, Page 4 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77960149 12/8/2011

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-4 Entered on FLSD Docket 12/12/2011 Page 5 of 7 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 17:09:53 ET Serial Number: 77960143 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): GYM TANNING LAUNDRY Standard Character claim: Yes Current Status: Notice of Allowance (NOA) sent (issued) to the applicant. Applicant must file a Statement of Use or Extension Request within six months of the NOA issuance date. Date of Status: 2011-08-30 Filing Date: 2010-03-16 The Notice of Allowance Date is: 2011-08-30 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 107 Attorney Assigned: TRUSILO KELLY JEAN Current Location: 700 -Intent To Use Section Date In Location: 2011-08-30 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. VIACOM INTERNATIONAL INC.

Ex. 4, Page 5 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77960143 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-4 Entered on FLSD Docket 12/12/2011 Page 6 of 7 Address: VIACOM INTERNATIONAL INC. 1515 Broadway New York, NY 10036 United States Legal Entity Type: Corporation State or Country of Incorporation: Delaware GOODS AND/OR SERVICES International Class: 025 Class Status: Active MENS, WOMENS, AND CHILDRENS CLOTHING, NAMELY, SHIRTS, PANTS, UNDERWEAR, PAJAMAS; JACKETS, SUITS, SKIRTS, STOCKINGS, TIGHTS, TROUSERS, SWEATERS, DRESSES, BLOUSES; FOOTWEAR, HEADWEAR, OUTERWEAR, NAMELY, JACKETS, COATS, HATS, GLOVES, SCARVES, VESTS; SWIMWEAR; SHIRTS, T-SHIRTS, SWEATSHIRTS; JEANS, TROUSERS; HATS, CAPS; BOOTS; SHOES, SANDALS, SLIPPERS; BELTS, SOCKS; TIES; NECKTIES Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-08-30 - NOA E-Mailed - SOU Required From Applicant 2011-07-15 - Extension Of Time To Oppose Process - Terminated 2011-03-29 - Extension Of Time To Oppose Received 2011-03-01 - Notice Of Actual Publication E-Mailed 2011-03-01 - Published for opposition 2011-01-25 - Law Office Publication Review Completed 2011-01-25 - Assigned To LIE Ex. 4, Page 6 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77960143 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-4 Entered on FLSD Docket 12/12/2011 Page 7 of 7

2010-12-23 - Approved For Pub - Principal Register 2010-12-21 - Teas/Email Correspondence Entered 2010-12-20 - Communication received from applicant 2010-12-20 - TEAS Response to Office Action Received 2010-06-18 - Notification Of Non-Final Action E-Mailed 2010-06-18 - Non-final action e-mailed 2010-06-18 - Non-Final Action Written 2010-06-17 - Assigned To Examiner 2010-03-19 - New Application Office Supplied Data Entered In Tram 2010-03-19 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Lavatus Powell Correspondent LAVATUS POWELL VIACOM INTERNATIONAL INC. 1515 BROADWAY C/O TONY ORTIZ 34TH FLOOR NEW YORK, NY 10036-8901 Phone Number: 212-846-7007

Ex. 4, Page 7 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=77960143 12/8/2011

Case 1:11-cv-24110-JAL Document 6-5 Entered on FLSD Docket 12/12/2011 Page 1 of 13

EXHIBIT 5

Ex. 5, Page 1

Latest Status Info Page 1 of 3 Case 1:11-cv-24110-JAL Document 6-5 Entered on FLSD Docket 12/12/2011 Page 2 of 13 Thank you for your request. Here are the latest results from the TARR web server. This page was generated by the TARR system on 2011-12-08 17:13:10 ET Serial Number: 85185431 Assignment Information Registration Number: (NOT AVAILABLE) Mark Trademark Document Retrieval

(words only): GYM TAN LAUNDRY Standard Character claim: Yes Current Status: An Office action suspending further action on the application has been sent (issued) to the applicant. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. Date of Status: 2011-08-05 Filing Date: 2010-11-26 Transformed into a National Application: No Registration Date: (DATE NOT AVAILABLE) Register: Principal Law Office Assigned: LAW OFFICE 117 Attorney Assigned: SHOSHO II ERNEST Current Location: M8X -Law Office 117 - Examining Attorney Assigned Date In Location: 2011-08-05 LAST APPLICANT(S)/OWNER(S) OF RECORD 1. MPS ENTERTAINMENT, LLC Address: Ex. 5, Page 2 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=85185431 12/8/2011

Latest Status Info Page 2 of 3 Case 1:11-cv-24110-JAL Document 6-5 Entered on FLSD Docket 12/12/2011 Page 3 of 13 MPS ENTERTAINMENT, LLC 153 Dorado Beach Court Howell, NJ 07731 United States Legal Entity Type: Limited Liability Company State or Country Where Organized: New Jersey GOODS AND/OR SERVICES International Class: 018 Class Status: Active Athletic bags, backpacks, baby backpacks, knapsacks, duffel bags, tote bags, beach tote bags, luggage, wallets, gym bags, all-purpose carrying bags, book bags, garment bags for travel, garment bags for travel made of leather, shoulder bags, shoe bags for travel Basis: 1(b) First Use Date: (DATE NOT AVAILABLE) First Use in Commerce Date: (DATE NOT AVAILABLE) ADDITIONAL INFORMATION (NOT AVAILABLE) MADRID PROTOCOL INFORMATION (NOT AVAILABLE) PROSECUTION HISTORY NOTE: To view any document referenced below, click on the link to "Trademark Document Retrieval" shown near the top of this page. 2011-08-05 - Letter of suspension mailed 2011-08-05 - Suspension Letter Written 2011-08-03 - Teas/Email Correspondence Entered 2011-08-03 - Communication received from applicant 2011-08-03 - TEAS Response to Office Action Received 2011-02-14 - Non-final action mailed 2011-02-12 - Non-Final Action Written 2011-02-12 - Assigned To Examiner 2010-12-02 - New Application Office Supplied Data Entered In Tram Ex. 5, Page 3 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=85185431 12/8/2011

Latest Status Info Page 3 of 3 Case 1:11-cv-24110-JAL Document 6-5 Entered on FLSD Docket 12/12/2011 Page 4 of 13

2010-11-30 - New Application Entered In Tram ATTORNEY/CORRESPONDENT INFORMATION Attorney of Record Dave Feldman, Esq. Correspondent DAVE FELDMAN, ESQ. BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 Phone Number: 310 859 6800

Ex. 5, Page 4 http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=85185431 12/8/2011

Case 1:11-cv-24110-JAL Document 6-5 Entered on FLSD Docket 12/12/2011 Page 5 of 13

UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)

OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANTS TRADEMARK APPLICATION

APPLICATION SERIAL NO. MARK: GYM TAN LAUNDRY

85185431

*85185431*
CLICK HERE TO RESPOND TO THIS LETTER:

CORRESPONDENT ADDRESS: DAVE FELDMAN, ESQ. BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 APPLICANT: LLC MPS ENTERTAINMENT,

http://www.uspto.gov/teas/eTEASpageD.htm

CORRESPONDENTS REFERENCE/DOCKET NO: N/A CORRESPONDENT E-MAIL ADDRESS:

OFFICE ACTION STRICT DEADLINE TO RESPOND TO THIS LETTER

TO AVOID ABANDONMENT OF APPLICANTS TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANTS COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.

ISSUE/MAILING DATE:

The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issue(s) below. 15 U.S.C. 1062(b); 37 C.F.R. 2.62(a), 2.65(a); TMEP 711, 718.03. POTENTIAL SECTION 2(d) REFUSAL LIKELIHOOD OF CONFUSION The filing dates of pending Application Serial Nos. 77960149 and 77960143 precede applicants filing date. See attached referenced applications. If one or more of the marks in the referenced applications register, applicants mark may be refused registration under Trademark Act Section 2(d) because of a likelihood of confusion with the registered mark(s). See 15 U.S.C. 1052(d); 37 C.F.R. 2.83; TMEP 1208 et seq. Therefore, upon receipt of applicants response to this Office action, action on this application may be suspended pending final disposition of the earlier-filed referenced applications. In response to this Office action, applicant may present arguments in support of registration by addressing the issue of the potential conflict between applicants mark and the marks in the referenced applications.

Ex. 5, Page 5

Case 1:11-cv-24110-JAL Document 6-5 Entered on FLSD Docket 12/12/2011 Page 6 of 13

Applicants election not to submit arguments at this time in no way limits applicants right to address this issue later if a refusal under Section 2(d) issues. IDENTIFICATION AND CLASSIFICATION OF GOODS The identification of goods is indefinite and must be clarified as garment bags and shoe bags can be classified in different classes based on their function as indicated below. See TMEP 1402.01. Applicant may adopt the following identification, if accurate: Athletic bags, backpacks, baby backpacks, knapsacks, duffel bags, tote bags, beach tote bags, luggage, wallets, gym bags, all-purpose carrying bags, book bags, garment bags for travel, garment bags for travel made of leather, shoulder bags, shoe bags for travel, in Class 018 garment bags for storage; shoe bags for storage , in Class 022 An applicant may amend an identification of goods and services only to clarify or limit the goods and services; adding to or broadening the scope of the goods and/or services is not permitted. 37 C.F.R. 2.71(a); see TMEP 1402.06 et seq., 1402.07 et seq. For assistance with identifying and classifying goods and/or services in trademark applications, please see the online searchable Manual of Acceptable Identifications of Goods and Services at http://tess2.uspto.gov/netahtml/tidm.html. See TMEP 1402.04. POSSIBLE ADDITIONAL FEES REQUIRED For an application with more than one international class, called a multiple-class application, an applicant must meet all of the requirements below for those international classes based on an intent to use the mark in commerce under Trademark Act Section 1(b): (1) LIST GOODS/SERVICES BY INTERNATIONAL CLASS: Applicant must list the goods and/or services by international class; and (2) PROVIDE FEES FOR ALL INTERNATIONAL CLASSES: Applicant must submit an application filing fee for each international class of goods and/or services not covered by the fee(s) already paid (confirm current fee information at http://www.uspto.gov, click on View Fee Schedule under the column titled Trademarks). See 15 U.S.C. 1051(b), 1112, 1126(e); 37 C.F.R. 2.34(a)(2)-(3), 2.86(a); TMEP 1403.01, 1403.02(c). DISCLAIMER REQUIRED The applicant must insert a disclaimer of GYM or LAUNDRY in the application because the terms are descriptive of a function or use of the goods. Applicants goods are bags used for storage of gym gear and/or laundry. See 15 U.S.C. 1056(a); TMEP 1213, 1213.03(a). The computerized printing format for the Offices Trademark Official Gazette requires a standardized format for a disclaimer. TMEP 1213.08(a)(i). The following is the standard format used by the Office:

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No claim is made to the exclusive right to use GYM or LAUNDRY apart from the mark as shown. TMEP 1213.08(a)(i); see In re Owatonna Tool Co., 231 USPQ 493 (Commr Pats. 1983).

/Ernest Shosho/ Trademark Attorney Law Office 117 571-272-9705

TO RESPOND TO THIS LETTER: Use the Trademark Electronic Application System (TEAS) response form at http://teasroa.uspto.gov/roa/. Please wait 48-72 hours from the issue/mailing date before using TEAS, to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response. PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at http://tarr.uspto.gov/. Please keep a copy of the complete TARR screen. If TARR shows no change for more than six months, call 1-800-7869199. For more information on checking status, see http://www.uspto.gov/trademarks/process/status/. TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.uspto.gov/teas/eTEASpageE.htm.

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UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)

OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANTS TRADEMARK APPLICATION

APPLICATION SERIAL NO. MARK: GYM TAN LAUNDRY

85185431

*85185431*
GENERAL TRADEMARK INFORMATION: http://www.uspto.gov/main/trademarks.htm

CORRESPONDENT ADDRESS: DAVE FELDMAN, ESQ. BLOOM HERGOTT DIEMER ROSENTHAL LAVIOLETT 150 S RODEO DR FL 3 BEVERLY HILLS, CA 90212-2410 APPLICANT: MPS ENTERTAINMENT, LLC

CORRESPONDENTS REFERENCE/DOCKET NO: N/A CORRESPONDENT E-MAIL ADDRESS:

SUSPENSION NOTICE: NO RESPONSE NEEDED

ISSUE/MAILING DATE:

The trademark examining attorney is suspending action on the application for the reason(s) stated below. See 37 C.F.R. 2.67; TMEP 716 et seq. The USPTO will periodically conduct a status check of the application to determine whether suspension remains appropriate, and the trademark examining attorney will issue as needed an inquiry letter to applicant regarding the status of the matter on which suspension is based. TMEP 716.04, 716.05. Applicant will be notified when suspension is no longer appropriate. See TMEP 716.04. No response to this notice is necessary; however, if applicant wants to respond, applicant should use the Response to Suspension Inquiry or Letter of Suspension form online at http://teasroa.uspto.gov/rsi/rsi. The examining attorney has searched the Office records and has found no similar registered mark that would bar registration under Trademark Act Section 2(d), 15 U.S.C. 1052(d). TMEP 704.02. Action on this application is suspended pending the disposition of: - Application Serial No(s). 77960149 and 77960143 Since applicant's effective filing date is subsequent to the effective filing date of the above-identified

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application(s), the latter, if and when it registers, may be cited against this application in a refusal to register under Section 2(d) of the Trademark Act, 15 U.S.C. 1052(d). See 37 C.F.R. 2.83; TMEP 1208 et seq. A copy of information relevant to this pending application(s) was sent previously. Applicant may submit a request to remove the application from suspension to present arguments related to the potential conflict between the relevant application(s) or other arguments related to the ground for suspension. TMEP 716.03. Applicant's election not to present arguments during suspension will not affect the applicant's right to present arguments later should a refusal in fact issue. If a refusal does issue, applicant will be afforded 6 months from the mailing or e-mailing date of the Office action to submit a response. 15 U.S.C. 1062(b); 37 C.F.R. 2.62.

The following refusal(s)/requirement(s) is/are continued and maintained: disclaimer requirement.

/Ernest Shosho/ Trademark Attorney Law Office 117 571-272-9705 ernest.shosho@uspto.gov

PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at http://tarr.uspto.gov/. Please keep a copy of the complete TARR screen. If TARR shows no change for more than six months, call 1-800-7869199. For more information on checking status, see http://www.uspto.gov/trademarks/process/status/. TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.uspto.gov/teas/eTEASpageE.htm.

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EXHIBIT 6

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Summer Guide 2010 - 'Jersey Shore''s Mike The Situation Sorrentino -- New York Magazine Page 1 of 2 Case 1:11-cv-24110-JAL Document 6-6 Entered on FLSD Docket 12/12/2011 Page 2 of 3
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New York Magazine

The Situation With The Situation

By Emma Rosenblum Published Jun 20, 2010 2Comments | Add Yours

have a tell -all

(Photo: Danielle Levitt)

book about where I came from, as well as a workout video. Theres a single with D.J. Class and Fatman ScoopIm not going to claim to be a singer, but my voice is in it and the song is

technically about me. We also have two workout supplements:a fat burner, as well as a creatine product for a pre-workout drink. Im working with two clothing lines, and an iPhone appits a GTL locator. Wherever you are in the U.S., you can locate your nearest gym, tanning, and laundry. Mike The Situation Sorrentino is sitting at the Beachcomber Bar & Grill in Seaside Heights, New Jersey, talking about everything thats come from his appearance on Jersey Shore, the show that made him famous enough to make money off a branded creatine shake. Hes wearing a dizzying black-andwhite graphic T-shirt, a neon-print bathing suit, and a bedazzled blue baseball cap. He keeps his sunglasses on. Every day I wake up and my popularity gets bigger and bigger. The show went international, and I read that its very big overseas, especially The Situationmy name, or my characteris known worldwide now. Abercrombie & Fitch, their most popular shirt, they told me, is Fitchuation. I mean, where did they get that from? Obviously from myself. Two years ago, Mike Sorrentino was a struggling fitness modelslashstripper living in Staten Island. At 25, I had lost my job due to the economy, and my family wanted me to become a policeman or firefighter, but I knew there were other things out there for me. I sent some pictures to New York City and a model agency called and said, Where have you been? So my friends took me out to celebrate in some bar where the girls wear bikinis and guys have shorts on, and a girl was holding her boyfriends hand, and as she walked by me, shes like, Oh my God, honey, look at his abs! And my friends were like, Dude, thats a situation! And I looked down and I was like, Thats the situation! Sorrentino picks at What Attracted Us to Cte Crass? Jersey Shore's The Situation Weekend Journeys to Three Very Different New Jerseys

his chicken sandwich. The Beachcomber is one of his summer favorites (and, memorably, where his castmate Snooki was punched in the face), but hes eating light so as not to lose his trademark.Literally. He filed to have The Situation trademarked after season one, in the midst of a short legal battle with his brother. When Sorrentino landed an audition for the pilot of Jersey Shore, MTV was canny enough to ignore the fact that he wasnt actually from New Jersey. At this point, it hardly matters; his most famous catchphraseGTL, baby. Gym, Tanning, Laundryhas become an unofficial state motto. To Sorrentino, though, New Jersey is just a launching pad. I have meetings in L.A. with studio houses, and they want to see if they can find a spot for me in future roles, whether its G.I. Joe 2 or The Fast and the Furious 5. Right now Im the biggest name in reality, but Id like to keep moving forward. The only thing

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I can kind of compare it to is The Rock. The Rock started in the WWF, but he eventually transcended and moved into film. Now hes Dwayne The Rock Johnson, just how hopefully one day Ill be Mike The Situation Sorrentino. In the meantime, the new season of Jersey Shore starts July 29. Sorrentino is cagey on how his newfound fame affected his relationship with other cast members. I cant really delve into how people dealt with me on the show, but how people treat each other based on how famous they are off the show that could be possibly a variable, he says, pulling down his sunglasses to indicate hes serious. While most of this seasons episodes were actually filmed in Miami (winter on the Jersey shore isnt conducive to GTL), the cast is set to return to Seaside Heights in July to film its final episodes. You know what? says Sorrentino, pausing to appreciate the screams of The Situation! and GTL! coming from fans whove gathered outside the bar. Itll probably be nice to be home. Next: What Shore Are You Looking For?

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Archive: Guides Articles by Emma Rosenblum Table of Contents: Jun 28, 2010 issue of New York | Subscribe!

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