1) In China, the menu is largely chicken-based, with the only beef options being the Bic Mac double,

and single cheeseburgers. There are no angus style burgers in China. McDonalds offers a few different types of chicken sandwiches, chicken wings, McNuggets, and a fish sandwich. They also carry ice cream cones, sundaes, the McFlurry, and pineapple pies. McDonalds also has a breakfast menu that includes a ham, egg, and cheese sandwich on an English muffin, as well as pancakes. The Big Mac, the Quarter Pounder with Cheese, Chicken McNuggets for those of us who visit McDonalds in America, these menu items are all familiar. But overseas, McDonalds has released a number of foods that cater to local tastes, and many of these items seem kind of unexpected to many of us in the Western world. 1. Green Tea & Red Bean Ice Cream Sundae 2. Breakfast Bacon Lettuce Egg McWrap 3. Samurai Pork Burger 4. Seaweed Seasoned Fries 5. McRice 6. Bubur Ayam 7. McSpaghetti 8. McHot Dog Mega Sausage 9. Pies 10. Breakfast Pasta Soup with Egg and Sausage 11. Double Beef Prosperity Burger 12. Filet-o-Shrimp

2) One suggested method of predicting exchange rate movements is that the rate between two currencies should naturally adjust so that a sample basket of goods and services should cost the same in both currencies. In the Big Mac Index, the "basket " in question is considered to be a single Big Mac burger as sold by theMcDonald's fast food restaurant chain. The Big Mac was chosen because it is available to a common specification in many countries around the world, with local McDonald's franchisees having significant responsibility for negotiating input prices. For these reasons, the index enables a comparison between many countries' currencies. Some menu items are market specific, which would hinder a comparison, if used. Still other menu items are specially priced, such as the dollar menu in many U.S. restaurants consisting of sandwiches and other items that cost $1".

3)Amrit foods: It is a division of Amrit Banaspati,has been associated with McDonalds India as a supplier of dairy mixes,soft serve mix and milk shake mix for over a decade now Cremical Industries:It was started in 1980 as small ice-cream unit run by Mrs bector out of her backyard in ludhiana.However after its intial success Cremica added buns and biscuits to its product line and in 1996 McDonalds selected Cremica to be its supplier for buns,liquid condiments,batter and breading in collaboration with its international partners. Dynamix Dairies:Mcdonalds India has approved Dynamix Diaries,Barmati(Maharashtra) for supply of cheese to its restaurants.Dynamix has a modern automated plant that is fully computer controlled0 Trikaya Agriculture:It is McDonalds supplier of fresh iceberg lettuce.the farms at Talegon,Maharashtra produce the crop throughout the year.

4)The different advertising strategies fallowed by McDonalds are the fallowing: 1.Rock nfries 2.The real Milkshake 3.The Hosttest Fastfood in Town 4.Try Our New Breakfast Sandwich 5.Wake up with Premium Roast Coffee 6.Nice try,mom 7.Enjoy Our Brodest Menu Ever 8.You Can Always Grab a Bite at McDonalds 9.The Olympic Crew Selection is On.Can You Manage It?. 10.The Thrilling Mystery of a Haunted Burger. 11.The Tale of the Mystery Fries. 12.The Chicken-Nuggests Mystery. 13.Extra Large Coffee.

15.Fresh Salads. 16.Merry Christamas

5) McDonalds is good at operating it operations overseas it has free determined attributes for giving franchisiesi i,e , the reason it have 31,000 restaurents across the world and employing more than 1.5 million people.

6) The key successful factor in term of McDonalds Promotion strategy is Think Global Act
Local. Besides, i'm lovin' it is a key part of McDonald's promotion strategy to connect with customers in highly relevant, culturally significant ways around the world In Thailand, television advertising campaign aimed specifically the children and teenager. The main aim of tevevision advertising to make customer awareness the new products (menus). Globally, McDonalds enhances its brand name with such associations as the Olympic Game and World cup which is two biggest sports in evens in the global calendar. Furthermore, McDonalds Thailand is also a sponsor for Thai athletes to support the award for the winner in each biggest sport especially Olympic Game. McDonalds in Thailand use the public relation through the internet media such as MSN to update the new product and hot promotion on it, so it easy way for the person who is interested in McDonalds. Actually, an interesting activity is a good way of McDonalds public relation to promote brand image. For example, Wow police fit& firm campaign to promote being to stay in health.

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