BUSINESS LITERATURE

Poh Kong Holdings Berhad is a public-listed company that continues to raise the bar in the manufacturing and retailing of gold and fine jewellery. The company has transformed itself from a heartland traditional goldsmith jeweler into one of Malaysias most renowned brands. Poh Kong's main and wholly owned subsidiaries are namely Diamond Boutique Sdn Bhd, Gold Boutique (Klang) Sdn Bhd and PKJ Group. In business literature, the main issues arise in this manufacturing and retailing of gold and jewellery is the raising gold price environment. As we know, the price of gold today much higher compared with the last 5 years and it still keeps increasing. This may give a benefit to those who want to mortgage their old jewellery but not for those who want to buy. The reasons why the prices of gold are rising are come from the aspects of economy, demand and reflation. Poh Kong Holdings Berhad also not left behind in faced the rising price gold phenomena. As for that, Poh Kong has taken lots of initiatives to maintain its profit and performance of the company. One of that is, Poh Kong had done many promotion and discounts to customers who are getting married, getting new babies, and birthday. Poh Kong also did big sale promotions during festival sessions. This will attract customers to come to their stores even the gold price are increase. On the hand, Encorp Berhad is a property development and construction company that involved in construction industries. Construction in its definition is a process that consists of the building or assembling of infrastructure. Construction activity is not a single activity and involved large scale of business project. Normally the job is managed by the project manager and supervised by the construction manager, design engineer, construction engineer or project architect. The issues that come out from this industry is preservation of environment and safety. In doing construction activities, there will be a load of waste or scrap material that will be throw away. Suppose the product such as metal, concrete, asphalt and gypsum can be recycle and can be a useful product and it can be sold to the recycling centre or sold it to the other party. For example, gypsum is very expensive material so it supposes to be fully utilized without a lot of wastage.

Encorp Berhad also took a protection toward the global environment and safety. In construction management, Encorp are effectively in stock-taking to ensure minimal wastage of building materials. Encorp also will make sure there is no on-site burning and proper disposal of waste materials to approved dump yards. The company are comply with all the regulatory requirement and Environment Protection and Safety, the Environmental Management Plan and ISO 1400I. Further more, Encorp Gardn Office at Encorp Strand has been designed with green concepts and features in mind, with rain water conservation for domestic and sprinkler use, natural sun shading through strategic orientation of the building blocks, and sky gardens on all blocks which act as heat insulation during the days. Environmental impact considerations at Encorps Industrialized Building Systems (IBS) construction site also address the compliance to Environmental Impact Assessment requirements and procedure. Moreover, Encorp also minimize wet trades which reduce involvement with environmentally hazardous materials such as cement, quick lime, mould oil and asbestos. The company also always promotes a safe and clean construction site. As for the office, they will reuse the newspaper, printers cartridges and also carton boxes. These can benefit the employees of Encorp due to when the company sold their useless cartridges for recycles purpose that will done by the other party, the money will be contributed to the staff fund. Furthermore, it can save their cost instead of buying easily without reuse what they have, which will incur more capital in that particular project.