1. Questions on Valuation especially Discounted Cash Flow Method. 2. Questions on balance sheet and income statement 3.

Questions on Financial ratios.

4. 5. 6. 7. 8. 9.

What are the techniques of project appraisal? Difference between NPV and IRR? Can NPV be zero? (practically) What is Equity IRR? How do you calculate cost of the project? Can that cost of the project be greater than the IRR? If yes, how and when? 10. BGC Matrix? 11. Significance of the BCG Matrix to the media industry? 12. What does the different quadrants signify? 13. What do you mean by Capital Gain 14. What do you mean by beta of a security
15. What do you mean by beta in finance. Can Beta be negative? 16. What do you mean by fundamental analysis of the stock? 17. What do you mean by technical analysis of the stock. Explain with different types of indicators used for the same? 18. How do you go about valuation of the firm? 19. How do you go about valuation of the equity? 20. Discuss some concepts related to relative valuation of the company? 21. How will you value an option (option pricing)? 22. Discuss some of the option trading strategies used in the derivative market? 23. Question related to dividend policy of the company? 24. Question related to cash management of the company? 25. Question related to the CAPM model? 26. Question related to risk and return of the security? 27. Question related to the IPO of the company? 28. Question related to the trend in the stock market of India , USA, EUROPE and other developed economies? 29. Question related to the relationship between interest rate , exchange rate , money supply, inflation rate of the economy? 30. Analysis of the steps taken by RBI in order to stabilize the economy? 31. What is ROI 32. What are the different type of inflation 33. What is CRR, Repo Reverse repo rate 34. How will you interpret the progress of the firm? 35. What is beta, and how much should it be? 36. What are contingent liabilities? 37. If you want to manipulate the financial statements which one would you manipulate first and why? 38. If NPV is negative will u reject the project under consideration?

39. If made a team leader and your friend asks you for a favor which you do not want to do, how will u convince him? 40. What is EVA or Economic Value Added? 41. What is Enterprise Value? 42. Basel norms I and II 43. Financial, Operating leverage 44. Option strategies 45. What is straddle strategy? 46. Current CRR, SLR 47. What is capital adequacy ratio? 48. Difference between an NBFC and a commercial bank? 49. What are the indicators of a market slowdown? 50. What is the role of an investment banker? 51. Are joint ventures better or acquisitions? 52. Do financial ratios give the correct indication of the progress of a company? 53. What is dematerialization? 54. A room 10 mts height, and a rope is hanging from the ceiling which is 60 mts, u have to cut the rope so that u can get maximum quantity without removing it from the ceiling, or climbing up, how will you do it ? 55. The budget allotted for the events of the common wealth games gives a true picture or not? 56. What is cost of capital and how does the proportion of debt affect the firm? 57. What is short selling? 58. Inventory turnover ratio? 59. What is deferred revenue expenditure? How is it different from other expenses? 60. What is DCF? 61. What do PE ratio and EPS indicate? Marketing Domain: 62. If a brand is in the growth stage and another brand in the maturity stage, what strategy will be applied in both the cases? 63. What is USP? 64. Are core competencies sufficient in todays scenario? 65. What are the resources required for diversification? 66. What is the need for diversification? 67. What is backward integration? 68. How can synergies be built? 69. Stages of NPD? 70. What should a short ad convey? 71. Describe any ad which you like and why? 72. If you are given the task to build a promotion strategy of a soap brand, how will u go about it? 73. How does a person go about when he wants to buy a car?

74. What is a sales mans role in converting a potential buyer into a buyer?

75. What is the difference between Product and service marketing? 76. Tell me the 7Ps in service marketing. 77. What is more important in service selling? 78. If you are a manager, what will be your strategy in service selling? 79. What do you know about market research? Tell me the steps of MR. 80. What is the difference between ANOVA and t test? 81. What is the difference between Correlation and Regression? 82. What was your Market research project? 83. What is the difference between Qualitative analysis and quantitative analysis? 84. Do u know SPSS? 85. How will you identify that your factor analysis is significant?