qwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqw ertyuiopasdfghjklzxcvbnmqwer tyuiopasdfghjklzxcvbnmqwerty Customer segmentation uiopasdfghjklzxcvbnmqwertyui and Implications opasdfghjklzxcvbnmqwertyuiop asdfghjklzxcvbnmqwertyuiopas dfghjklzxcvbnmqwertyuiopasdf ghjklzxcvbnmqwertyuiopasdfgh jklzxcvbnmqwertyuiopasdfghjkl zxcvbnmqwertyuiopasdfghjklzx

cvbnmqwertyuiopasdfghjklzxcv bnmqwertyuiopasdfghjklzxcvbn mqwertyuiopasdfghjklzxcvbnm qwertyuiopasdfghjklzxcvbnmq wertyuiopasdfghjklzxcvbnmqw

INTRODUCTION
The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. http://www.businessdictionary.com/definition/market-segmentation.html In other words we can say that segmentation basically tells you that in which part or we can say in which kind of groups of similar test and preferences you are belonging. According to kotler segmentation could be done by three ways. 1) 2) 3) 4) Geographic Demographic Psychographic Behavioural

In the assumed situation this paper is limited to only two types of segmentation which is Geographic and Demographic.

Geographic segmentation
Collecting and analysing information according to the physical location of the customer or other data source. Geographic segmentation is often used in marketing, since companies selling products and services would like to know where their products are being sold in order to increase advertising and sales efforts there.( http://www.businessdictionary.com/definition/geographic-segmentation.html) In other word we can say that division of specified market into further different geographical units like nations, states, regions, cities or neighbourhoods etc. 1) Region:In context of India region has been subdivided into four part. a) Eastern region b) Western region c) Northern region d) Eastern region As an individual I belong to eastern region. 2) City:City has been further segregating on the basis of different parameters like population as class I city, class II city, city with population of 0.5 million to 1 million, city with population of more than 1 million. I belongs to Patna which comes under class -II city.

3) Rural and semi-urban areas:This sub segment belongs with population of over 10,000 and between 20,000 to 50,000 respectively. In case of Asian continent it is a major concern because it chances according to literacy rate etc.

Demographic segmentation
Market segmentation based on differences in demographic factors of different groups of consumers like age, income, education levels etc. It is one of the five common segmentation strategies. 1) Age distribution: - we as an individual fall in the age group of 20-34 years. 2) Family Income:According to family income we fall in High segment(above 1,60,000 p.a)

3) Education level:- Under this sub-segment I am falling category of post graduate(professional).

Population:Population of Patna is 5.77 million .

RESEARCH METHODOLOGY
a) Under this project we would use Exploratory research method for finding segments and subsegment in customer segmentation. b) In thia given situation we can collect secondary data from various sources like internet, books, journals, syndicate sources etc for getting insights about market conditions in order to make study more reliable and less expensive. c) Qualitative research would be done to gain insights about the actual conditions and effects of particular aids and their out comes through focus group discussion, In depth interview etc. d) This research would consist of sample size of 20 .This size would be of nonrandom sample .

LIMITATIONS:There are some limitations of this study. These are :a) Time constrain play important role in conducting research. b) The research will also be effected by economical factor like money etc. c) Authenticity of source of collection of data is also a major concern for this project. Because if your data in not correct or reliable then reliability of outcome of your project would be effected.

CONCLUSIONS LIKELY TO BE DRAWN:This project would give us an idea about in which customer segment we studens fall under and what kind of potential forces available in market for marketing of various products etc.

REFRENCES:a) http://www.businessdictionary.com b) Marketing management by Philip kotler. c) www.Google.com