SURVERY QUESTIONAIRE The information and opinions in this survey are for research purposes and will not

be shared with anyone. The following questions collect personal information and set up the foundation for the rest of the survey.
1. Gender: Male Female Age: 18 22 years 23- 27 years 28 and above Profession: Student undergraduate Student undergraduate and employed (part time/full time) Student graduate level Student graduate level and employed (part time / full time) Others Assuming that you are in the market for a new laptop computer would you say that you have a budget Yes No If you have answered NO to the previous question then you no longer need to continue the survey. If you have answered YES to the previous question then please continue with the survey. 5. Do you have a desktop PC at home that you use for all of your computer related tasks (school work, office work, entertainment etc.) Yes No Please select the amount that represents your projected budget for a laptop computer: BDT 20,000 35,000 BDT 35,000 50,000 BDT 50,000 65,000 Over BDT 65,000 Please rank the following uses for your laptop by order of preference. (For example: if School work is most important then it will rank it 1) School work and/or office work _____________________ Playing games _____________________ Watching movies and listening to music _____________________ Communication (social networking, email, chat etc.) _____________________

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On the following scale, please mark the level of dependency that you feel you will have on your laptop computer Completely dependent Not dependent at all |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____| Before buying a laptop, do you like to look at ALL available options/models and spend at least 1 day researching your options before coming to a final decision: Strongly agree Strongly disagree |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____|

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10. What level of preference do you give to the exterior design of your laptop (color, style, general appearance etc) They are VERY important Not important at all |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____| 11. Laptop computers are designed to be lighter and more portable than before. How important is the weight of the laptop to you VERY important Not important at all |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____| 12. Laptop battery life is an important consideration for most customers. When buying a laptop how important is the battery life to you VERY important Not important at all |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____| 13. Laptops nowadays come with a variety of display options including LED screens, LCD screens etc. How important is the quality of the display to you when buying a laptop: I want the best quality screen available Not that important |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____|

14. The performance of a laptop computer depends on the processor speed, memory capacity, cache size etc. How important is the performance of a laptop to you. I want the best configuration I want a functional laptop that can do everything that I want to do |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____| 15. How important is after sales service and warranty to you when purchasing a laptop computer: I want the best ASS I dont care about warranty at all |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____| 16. The price of the laptop is a bigger concern for me than the quality/configuration: Strongly agree Strongly disagree |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____|

17. Many customers place a great deal of importance on brand value. A branded product is considered to have more value and higher promise than non-branded or lesser known brands. How important is the brand of the laptop to you VERY important Not important at all |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____| 18. Celebrity endorsements (e.g. Kareena Kapoor and the Sony Vaio) are often used as advertising tools for laptop computers. How strongly would a celebrity endorsement affect your purchasing decision for a laptop: VERY important Not important at all |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____| 19. Many outlets and companies offer various discounts and flexible payment options for purchasing laptops. How important are these promotional offers to you when purchasing a laptop: VERY important Not important at all |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____| 20. Laptop outlets are located all over the city. Considering the traffic situation in Dhaka, how important do you think the convenience of location (of the retail store) is to you when buying a laptop VERY important Not important at all |____1_____|____2_____|____3_____|_____4____|____5_____|____6_____|_____7_____|

Survey methodology The purpose of the survey was to identify the key factors that influence customer decisions when purchasing a laptop computer. Following the guidelines of the project, the respondents were selected from North South University. A random sampling was carried out amongst the students of NSU from both undergraduate and graduate levels. Students were categorized as undergraduate, undergraduate and employed, graduate and graduate and employed. The primary method of data collection was through the internet, as during semester recess most students do not visit the university regularly and are unwilling to spend time filling out surveys. Most of the graduate students were interviewed in person. In order to design the survey, secondary data regarding the general prices of laptops and information about celebrity endorsements was collected. The secondary data was collected through internet research. The reliability of the questionnaire was tested by launching a small pilot survey amongst our friends at North South University. A frequency test was run on the collected data, and it was found that there existed some relationship between the different variables. Furthermore, the last four questions of the survey were specifically designed to test whether the respondants were consistent in their answers, and it would found during the pilot phase as well as after the survey was completed that there was a significant relationship between the importance placed on brand value and the preference for celebrity endorsements (questions 17 & 18) and that there was a positive correlation between the distance a customer was willing to travel and the importance they placed on special offers and discounts. The remaining survey results including a detailed analysis of the different variables that were identified is continued in the findings section of the project.