2012 Guide Fast Lube Programs

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pening a new fast lube or changing a fast lubes operating plan can be a daunting task because of the large number of programs available. Potential operators or those looking to shake up the way theyre currently doing business can choose to operate their facilities independently, as part of a larger signage agreement with an oil company, as a turnkey operation or as a franchise. But those are only some of the many ways in which operators and prospective operators might opt to run their facilities. To help our readers better understand some of the options that are available to them, we have assembled the following list of fast lube programs. We compiled this list by contacting the chains listed in the National Oil & Lube News TOPS in the Fast Lube Industry listings to find out what options they offer, as well as contacting companies that offer other options. All information was supplied by the responding companies and is believed to be accurate and correct as of press time.
industrys leading POS system providers, to create Castrol Connect. Castrol Connect is a 100 percent Web-based POS system that helps an owner/operator manage every aspect of their business, from sales transaction and customer history to inventory management and employee time clock. Data is displayed in real time, and all that an owner/operator needs to check up on their business is access to the Internet from anywhere. No expensive hardware needed, no data transfer fees, at a very competitive monthly price; Castrol Connect is the POS system designed for Castrol installers. Uniform safety and supplies This program offers uniform rentals as well as safety and shop supplies to enhance your shops image and safety, while differentiating you from the competition. Product technical support Castrol provides 24/7 answers to your product questions. Youll be able to get the answers to your toughest technical questions whether online or over the phone. Mystery shopper program Learn what your customers really think about your service with a mystery shopper program designed to uncover those hidden pitfalls that zap customer loyalty. This program is automatically included in the Castrol Premium Lube Express program. Advantages of Castrol plan: Castrols portfolio of quick lube programs means you can find the right program to meet your needs. The Castrol brand name means you offer a full line of leading premium synthetic and conventional motor oils, as well as a wide range of automotive ancillary products and heavy-duty lubricants. All of this means you have a partner to help grow your business. For more information contact: 888.CASTROL www.castrol.com/installers

CASTROL PREMIUM LUBE EXPRESS

BP Lubricants USA Inc. builds business partnerships with its independent lube center customers by delivering premium products, unparalleled marketing efforts, extensive training and value-added programs. The Castrol portfolio of quick lube programs includes Castrol Premium Lube Express for operators interested in harnessing the power of a nationally consistent image and the highest level of programs and support. The Castrol Co-Branding Program is also available for customers who want to identify their fast lube with the Castrol brand. Fast lube option: License agreement, signage agreement Territory: National Franchise fee: None Royalty percentage required: None Support offered: Training: The world-class Castrol training program includes an array of on-site, offsite and online training resources. All operators have access to 70 different online courses including classes on sales, customer service, finance, human resources, leadership, communication and the Synthetic Motor Oil Education Program, a program designed to provide your technicians with the knowledge needed to properly recommend synthetic motor oil to customers. Castrol Premium Lube Express operators will also receive Fast Track Premium Training and the Castrol Premium Lube Express Academy (for owners/managers) both designed to kick-start your business. Signage: Castrol offers flexibility by providing two different imaging programs. The Castrol Co-Branding Program integrates premium Castrol-branded imagery with each independent lube operators unique business personality and local brand equity. The Castrol Premium Lube Express program provides operators with the cuttingedge in signage programs. This nationally consistent program notifies customers that they can expect the best customer service in the industry and that Castrol supports you every step of the way. In both programs Castrol signage and POS materials inform lube operators customers that they are receiving only the best lubricants. Equipment and financial assistance plan: BP Lubricants Trade Investment Department provides equipment loans and payback loans that are designed to meet each independent lube centers individual business needs. Advertising: BP Lubricants advertising program is designed to provide a competitive edge to attract and retain customers. When installers feature Castrol lubricants in their oil change advertising, they earn up to 100 percent of the ads cost (based upon number of gallons purchased and funds accrued). Approved forms of advertising include radio, billboards, newspaper, direct mail and television. Castrol programs include MediaBuilder (allows operators to create their own customized newspaper advertisements, flyers, coupon sheets and direct mail pieces), Verizon Super Pages, Castrols award-winning Customized Key Tag Loyalty Program, a strategic alliance with a national direct mail company and more. Credit cards: The Castrol Payment Program offers a complete range of customizable solutions to give installers the ability to accept alternative payment options (i.e., credit/debit/fleet/gift cards). The program is designed to enhance the customers service experience and build customer loyalty. Service parts program: Through a strategic alliance with a leading aftermarket distributor, Castrol offers a dedicated Castrol parts and supplies catalog as an operators single source for filters, wiper blades, chemicals, hardware, tools and shop supplies. Castrol Premium Lube Express operators receive an additional rebate beyond the already competitive pricing. Customer warranty: The Castrol Engine Warranty program is designed to provide you with the right solution to meet your customers needs. Site Selection: Castrols Business Intelligence studies provide lube operators with the results of demographic studies that provide detailed information on local market competitors and potential customers. Other: Castrol Connect Castrol has partnered with PM Attendant, one of the

CASTROL (BP LUBRICANTS)

HAVOLINE XPRESS LUBE

CHEVRON

Havoline xpress lube is a fully branded, nationally recognized and supported fast oil change program without franchise fees. It is one of the most comprehensive branded fast oil change programs in the industry. Fast lube option: License agreement Territory: International Franchise fee: None Royalty percentage required: N/A Support offered: Training: Havoline xpress lube offers a comprehensive three-day course to learn the necessary skills to run a successful Havoline xpress lube business; classroom and on-site. Equipment: National account pricing on all equipment and computer POS systems. Signage: A re-image financial incentive and branding plan is provided to Havoline xpress lube facilities. Havoline xpress lube and Havoline Builders receive a merchandising credit signs, banners, curb signs, interior signs and other point-of-sale merchandising materials. Advertising: A co-op advertising allowance is given to each operator to support local advertising. Chevron offers fully-funded Havoline consumer promotions throughout the year to drive traffic and loyalty. Chevron also offers customizable templates for direct marketing, print, radio, online banners, outdoor and TV. Finally, Chevron has preferred vendor relations to help market your location. Site selection: Site demographic reports are provided free of charge for new operators. Credit cards: Chevron Credit Card program is offered and provides the benefit of nofee Chevron credit card transactions and on-statement marketing opportunities to reach cardholders by market. Customer warranty: Chevron provides a complete product warranty to consumers which protects against oil related failures and drives brand loyal customers to Havoline xpress lubes.

Building design and construction: Havoline xpress lube building blueprints are available for various building layouts, including quick lubes with carwashes. Financial assistance plan: A variety of flexible financing plans are offered for equipment and operator improvements. Other: A mentor program enables new operators to work side-by-side with Havoline xpress lube operators to learn how to operate a successful business. Advantages of Havoline xpress lube plan: Branded program without fees or royalties. Comprehensive, competitive, cost-effective and easy to implement. Features the resources, products, promotions, merchandising materials, advertising, software, credit card program, training, warranty and both branded filter and ancillary product programs for an installer to run a successful fast lube. Chevron supports a Havoline xpress lube Operator Council to provide input and further the programs success. For more information contact: 866.688.8890 www.havoline.com lubricants@chevron.com

LUBE SHOP

CONOCOPHILLIPS LUBRICANTS

Lube Shop is a fast lube program designed to help operators open, or enhance, successful, profitable fast lubes. The program is offered through ConocoPhillips Lubricants marketers and features 76 Lubricants, Conoco, Kendall and Phillips 66 motor oils. The program is designed to provide the flexibility to accommodate the diverse needs of independent operators. Fast lube option: Signage agreement, other Territory: National Franchise fee: None Royalty percentage required: None Support offered: Training: Several training options are available through industry-leading companies. Training workshops cover a wide range of topics, including hiring and training, customer service, effective service procedures and tips for add-on selling. Custom workshops and on-site consultations are also available. Equipment: A complete equipment list that includes everything for the operation of a quick lube is available upon request. Signage: A comprehensive image program to support the sale of high-quality lubricant products. Independent operators have access to the ConocoPhillips Oasis Image System that is implemented at all the branded fuel outlets across the United States. A custom sign package is available featuring lighted street signs, exterior building signs and framed interior point-of-sale signs. Advertising: Building awareness about your business is critical. The Lube Shop manual serves as a resource for information on special promotions, direct mail options, collateral materials and media advertising. Site selection: We can put you in contact with our program partners who can provide detailed demographic, market profile and automotive expenditure reports to help you evaluate and select a suitable site for your Lube Shop. Credit cards: A branded credit card program is available. ConocoPhillips offers proprietary personal and business gasoline credit cards. Cardholders can use their cards at branded locations across the United States. Building construction: Complete prototype plans are available through participating architects. Our three-bay plan includes a set of reproducible plans with supporting AutoCAD drawings. Financial assistance plan: We recommend working with your local lending institutions. We offer financial projection worksheets that can help you make wise financial decisions. Advantages of ConocoPhillips Lubricants plan: Branded program provides access to all four ConocoPhillips Lubricants brands. Opening a ConocoPhillips Lube Shop gives you a trusted name to stand behind, as well as access to a full line of Conoco, Phillips 66, 76 Lubricants and Kendall motor oils, fluids and greases. From synthetics and synthetic blends to high-mileage oils, innovative, high-quality products and trusted brands are available to help build a successful lube business. The program is designed to be flexible to accommodate the needs of independent operators.

CITGO FAST LUBE

CITGO PETROLEUM CORP.

CITGOs Fast Lube program is provided by CITGO for use by their independently owned distributor base for their customers. CITGO is based in Houston, Texas, and is a leading refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. Fast lube option: Signage agreement Territory: International Franchise fee: None Royalty percentage required: None Support offered: Training: Operational training offered and administered by CITGO Petroleum Corp. for managers and technician training. Signage: Exterior image service is provided free of charge for Type A and Type B CITGO Fast Lube, Truck Lube and Featured Oil facilities. Advertising: Business development fund, grand opening allowance and special promotion allowance, tie-in with CITGOs national promotions. Site selection: Free preliminary evaluation; full demographic/potential report $200. Credit cards: Provide opportunity to accept CITGO credit card. Customer warranty: SuperGard Lifetime Engine Warranty for customers. Building construction: Preliminary conventional plans free of charge. Other: Income statement software free of charge. Advantages of CITGO Lube plan: Franchise-quality program without associated franchise costs. Focus on providing business tools and flexibility to build a long-term, profitable business relationship. For more information contact: Brian Galloway 832.486.4946 bgallow@citgo.com www.citgo.com An opportunity for a changing marketplace the landscape is full of providers who have been offering the same services to the same automotive customers for years. Fast lube option: Signage agreement Territory: National Franchise fee: None Royalty percentage required: None

MYSTIK SERVICE CENTER/TRUCK LUBE

A Quick Lube Program De With Your Success In Min

For more information contact: 832.486.2836 The ConocoPhillips LUBE rsc@lubeshop.com www.conocophillipslubricants.comSHOP quick lube pr

offer. LUBE SHOP features a great image pack

EXPRESS OIL CHANGE

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Express Oil Change was founded in 1979 and is based in exible and works to make your business ven Birmingham, Alabama. There are currently 185 locations.

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Support offered: Training: Free AOCA-based management and technician training programs. Signage: Exterior image is provided free of charge for Mystik Service Centers and Mystik Truck Lubes. Site selection: Demographic analysis, including automotive and commercial counts, free of charge. Advertising: Business development fund, grand opening allowance and special proSupport offered: motion allowance; tie-in with Mystik national promotions. Training: Eight weeks comprehensive training for operator, and two weeks training Customer warranty: Mystik Lubricants Warranty warrants against oil-related failures. for store crew. Other: Powerful ownership tools including FleetSeek, an online database for findEquipment: Provides plan for all equipment to be purchased from approved vendors. ing commercial customers, and LubeAlert, Mystiks Web-based engine oil analysis Signage: Provides a plan for logo, Phillips 66, to be purchased from Conoco logo, vendors. Copyright 2005 ConocoPhillips Company. The ConocoPhillipsthe signage the Phillips 66 logo, Conoco, the approved 76, the 76 logo, Kendall service provided to Mystik Service Centers and Truck Lubes. Advertising: Provides guidance and support to help the franchisee market their own
registered trademarks of the ConocoPhillips Company in the U.S.A. and other countries. Printed in the U.S.A.

performance of the conventionally priced Ken Fast lube option: Franchise Territory: National 76 and Conoco branded synthetic blend moto Franchise fee: $35,000 information, please contact your local Conoco Average start-up cost: $1,500,000 or visit us at lubeshop@conocophillips.com. Royalty percentage required: 5% Individual qualifications: $300,000 liquid capital, $500,000 net worth, people management experience, goal oriented, strong people skills, high energy

Advantages of Mystik Service Center plan: With a bold and distinctive brand scheme, Mystik Service Centers address the needs of both commercial fleets and automotive consumers under one roof. For more information contact: Brian Galloway 832.486.4946 bgallow@citgo.com www.mystiklubricants.com 2 www.noln.net
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business. We do not collect a fee. Site selection: Fully active in working with the franchisee in site selection. We put our people on the ground in the market. Credit cards: Franchisees take a standard selection of credit cards Customer warranty: All of our stores stand behind their work. Building construction: Store design, permitting, construction bidding and construction oversight process are all included in our services.

Financial assistance plan: Does not provide any financial assistance, but does provide direction and coaching on how to get financing. Financing: We help connect franchisees to SBA lenders. Other: We help our franchisees recruit and hire their store crews, as well as train them. Advantages of Express Oil Change plan: We are a full service franchisor, and provide extensive support and service to our franchisees across all facets of the business. For more information contact: Donald Larose, 205.397.1178 dlarose@expressoil.com www.expressoil.com

MOBIL 1 LUBE EXPRESS

EXXONMOBIL

Discover Mobil 1 Lube Express one of the fastest growing quick lube chains in the United States and part of one of the largest quick lube networks in the world and benefit from an exciting business opportunity. In addition to leveraging the Mobil 1, Mobil Super and Mobil Delvac brands, we offer hands-on product and sales training and a solid marketing program to provide you with all the tools needed to help increase tickets and profits. Fast lube option: Participation and Marketing Rights (License) agreement Territory: National Franchise fee: None Average start-up cost: Varies depending on site location, building construction and number of bays Royalty percentage required: None Individual qualifications: Branded Mobil 1 Lube Express, and the facility must meet branding requirements Support offered: Training: ExxonMobil gives you access to a wealth of training resources to help grow your business and increase your profitability. Equipment: Program is available. Signage: Mobil 1 Lube Express signage produced by ExxonMobil vendor is required under the program. Advertising: National advertising, national consumer promotions and radio/print ads that can be customized. Site selection: Comprehensive demographic/car count data available to help you identify the best sites. Credit cards: ExxonMobil credit card program gives customers the convenience and flexibility of paying for service with their Exxon or Mobil credit card or another nationally accepted credit or debit card; includes marketing access to credit card database. Customer warranty: Lubricants warranty included without requiring customer registration. Building construction: Three- and four-bay blueprints are available. Financial assistance plan: Mobil 1 Lube Express participants can receive up-front funds. Advantages of ExxonMobil plan: Mobil 1 Lube Express can help independent installers grow their businesses by enabling them to leverage the power of Mobil1 the worlds leading synthetic motor oil brand as customers synthetic and premium lubricant needs increase. For more information contact: 800.667.6680 Mobil1LubeExpress@exxonmobil.com

Signage: Provide basic interior signage package, and update with new posters and signs throughout the seasons. Also do artist renderings on exterior signs and provide trademark logos. Advertising: Provide PR campaigns, social media, and a web presence on www. mygreaselightning.com, and provide free in-store TV channel that is fully customized for the operator. Credit cards: Offer our own private branded Grease Lightning credit card (see www. mygreaselightning.com for details). Site selection: Assist with site selection and lease negotiation. Customer warranty: Working on a warranty program for the future. Building construction: In-house graphic designer works on building design; can assist with construction. Financial assistance plan: Offer financial assistance; have preferred relationship with seven banks and several private lenders. Financing: Will finance the start-up fee (up to $32,500 of $50,000). Other: Offers private brand of carwash chemicals and can help operators generate additional revenue. Advantages of Grease Lightning plan: Whether you have many years of industry experience or are just entering the complex world of express auto service, Grease Lightning has the program that is right for you. Our marketing team is setting new standards for cause-marketing while providing a professional image that is established and consistent. Join the Grease Lightning Team and put your shop on the path to fast growth and profitability. For more information contact: Ben Thompson, 402.578.4600 ben@mygreaselightning.com www.mygreaselightning.com

GREASE MONKEY FRANCHISING

The Grease Monkey concept was founded in 1978 and is based in Greenwood Village, Colorado. Grease Monkey currently has 245 locations. The companys plan is available in the United States and Mexico. Fast lube option: Franchise, license agreement, signage agreement Territory: International, national Franchise fee: $30,000 Average start-up cost: $400,000-$1,500,000 Royalty percentage required: 5% Individual qualifications: $500,000 minimum net worth; looking for an individual or group with an appreciation of a proven system Support offered: Training: One week at corporate offices; two weeks in center. Equipment: Provides proprietary vendor contracts with discounts. Signage: Provides a standard proven image and sign program. Advertising: Provides a proven advertising program with national name recognition. Credit cards: Provides credit card contacts and programs. Site selection: In-depth site selection services and lease/purchase assistance. Customer warranty: Provides service warranty tracking and maintenance. Building construction: Full plans for building/construction. Financial assistance plan: Relationships with many preferred lenders. Advantages of Grease Monkey plan: Turnkey program with 35-plus years experience. For more information contact: Chuck Prentner, 303.454.3453 chuckp@greasemonkeyintl.com www.greasemonkeyshine.com

GREASE LIGHTNING
Grease Lightning helps strike the right balance, helping owner/operators build a dynamic, profitable business while also focusing on community involvement. Our unique model features our trademark Mechanic on Duty to take express car care to a new level. We are also proud to support owner/operators with charitable initiatives and strong cause-marketing assistance. Fast lube option: Franchise, signage agreement Territory: National Franchise fee: $50,000 ($17,500 up front); can finance the balance Average start-up cost: $85,000-$100,000 (can assist with financing) Royalty percentage required: 3% Individual qualifications: No specific requirements Support offered: Training: Robust training program is part of the offering, soup to nuts. Equipment: Set up point-of-sale (POS) system, and assist with selection and financing on other equipment needs.

JIFFY LUBE INTERNATIONAL

Jiffy Lube International Inc. was founded in 1979 and is based in Houston, Texas. The company currently has 2,030 locations. Fast lube option: Franchise Territory: U.S. and Canada Franchise fee: $35,000 Average start-up cost: $196,500-$331,500 Royalty percentage required: Ramp up royalty over 18 months starting at 0% for the first 6 months up to 3% for the fourth 6 month period and thereafter (includes a 1% prompt pay discount) Individual qualifications: Net worth of $450,000 without personal residence, $150,000 liquid Support offered: Training: We believe quality training is the foundation for building your business. Jiffy Lube is the only quick lube training program to earn the prestigious Automotive Service Excellence (ASE) training provider certification and one of only three franchisors (McDonalds, Starbucks and Jiffy Lube) to earn college credits for their trainNational Oil & Lube News 3

ing program from the American Council on Education. Our training covers topics ranging from safety, protection of the environment, product knowledge, customer service, store positions, preventative maintenance and management training. Jiffy Lube allows our franchisees to provide continuing education for employees who are interested in personal and professional development and career advancement including the ability to apply credits toward an associate or college degree. Equipment: Supply and make suggestions. Signage: Supply and make suggestions. Advertising: National radio, TV and print program; reminder mail and local advertising assistance. Site selection: Demographic studies/on-site help including access to the services of Baum Realty Group for site identification, selection and lease or purchase negotiation. Credit cards: Processing arrangements. Customer warranty: Through Pennzoil. Building construction: Standard plans and advice. Other: Proprietary point-of-sale system, national fleet accounts. Advantages of Jiffy Lube plan: As the industry leader and pioneer of the quick lube industry, Jiffy Lube provides robust tools, resources and support to its franchisees. For more information contact: Jiffy Lube Development, 800.327.9532 jiffy-lube-development@shell.com www.jiffylube.com

Advantages of LubePros plan: More than 30 years of experience in the oil and lube industry. Professional support with marketing, training and operations. For more information contact: Ray Keating, 800.654.5823 rayk@lubepros.com www.lubepros.com

North American Lubricants is a premier bulk lubricant supplier to the professional installed market. NAL was founded in 1999 with a focus on providing lube operators with the same high-quality, licensed product as the major oil companies at a lowered COGS. Fast lube option: Signage agreement Territory: National Franchise fee: None Average start-up cost: Varies by region Royalty percentage required: None Support offered: Training: Provide both on-site and online product and sales training. Additionally, offer services to assist in fleet acquisition. Benchmark quick lube visits available. Customer warranty: All of our products carry a full warranty and meet all of the most current licensing specs. Advantages of North American Lubricants plan: Our company was founded by quick lube operators, and we offer the fairest and most flexible programs in the industry. Our goal is to structure each plan to suit the individual needs of each customer. We offer the most diverse products in the industry, including a performance chemical line, a full eco-friendly line and a host of premium products. For more information contact: Kyle Read, 480.624.5802 kread@nalube.com www.nalube.com

NORTH AMERICAN LUBRICANTS

KWIK INDUSTRIES
Kwik Industries, Inc. was founded in 1984 and has completed more than 368 fast lube, lube/tune and carwash facilities nationally. Kwik Industries, Inc. is based in Dallas, Texas. Fast lube option: License agreement Territory: National Franchise fee: None Average start-up cost: $2,000,000 with 15-20% down Royalty percentage required: None Individual qualifications: Good credit and experience dealing with people Support offered: Training: Three weeks training on site. Equipment: Distribute full line of equipment. Signage: Provide complete signage package. Advertising: Co-op advertising program. Site selection: Selected by availability of current demographics. Credit cards: All major credit cards accepted. Customer warranty: Building and equipment for one year. Building construction: Build from ground up, engineer plans and install equipment. Financial assistance plan: Assist with in-house financing and third-party financing. Full line of supplies for lube centers and carwashes. Advantages of Kwik Industries plan: No franchise fees or royalties. Owned and operated by individual owners. For more information contact: Ray Ellis, 972.458.9761 www.kwikind.com

OIL CAN HENRYS

An innovative quick lube industry leader, Oil Can Henrys was founded in 1988 and is based in Tualatin, Oregon. Oil Can Henrys, which has built a strong brand as The One You Can Trust, has 89 centers. Fast lube option: Franchise Territory: National Franchise fee: $25,000 Average start-up cost: $237,000-$300,000 depending on size Royalty percentage required: 5.5% Individual qualifications: $300,000 liquidity; $750,000 net worth without personal residence Support offered: Training: Training is a five- to six-week intensive course in automotive principles and procedural training on specific OCHs lubrication methods. After completion of the automotive theory principles and procedures courses, OCHs managers and franchise owner-operators receive training on all aspects of running a successful business, including day-to-day operations, purchasing, inventory control, scheduling, financial controls, advertising and employee motivation. Equipment: Franchisee benefits from purchase contracts negotiated with vendor. Signage: National contracts, standardized logo and graphics. Advertising: One percent marketing fund; system-wide marketing program. Site selection: Managed by franchisor. Credit cards: All major credit cards accepted. Building construction: Managed by franchisor. Advantages of Oil Can Henry plan: Results; FDD comparisons of average and median sales place Oil Can Henrys ahead of major competitors. For more information contact: Marsha Emerson, 800.765.6244 info@oilcanhenry.com www.oilcanhenrys.com

LUBEPROS INTERNATIONAL
LubePros International, Inc. was founded in 1978 and is based in Cherry Valley, Illinois. LubePros International currently has 34 locations. Fast lube option: Franchise Territory: National Franchise fee: $30,000 for the first location. Average start-up cost: Varies depending on site location, building construction and number of bays Royalty percentage required: 5% Individual qualifications: Net worth of $400,000 with $150,000 liquid Support offered: Training: Will provide training at start up and ongoing support. Equipment: Vendor contracted. Signage: Vendor contracted. Advertising: Advertising is handled through an ad agency. Site selection: Will provide assistance with site review and assistance. Credit cards: Vendor contracted. Customer warranty: The standard warranty is three months or 3,000 miles. Building design: Will provide complete building construction plans. Financing: No financing available.

OILSTOP, INC.
OilStop, Inc. was founded in 1988 and is based in Rohnert Park, California. Fast lube option: Franchise Territory: Regional (West Coast) Franchise fee: $35,000 Average start-up cost: $250,000 Royalty percentage required: 5% Individual qualifications: No experience preferred; net worth of $1 million

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Support offered: Training: Twelve weeks at corporate site for manager; one week each for up to eight staff members at our corporate stores. Equipment: Selected equipment package; proprietary design and manufacture. Signage: Complete sign packages; drawings for bids/construction. Advertising: Five percent ad contribution; produced, purchased and placed by corporate marketing. Site selection: Provides site criteria and demographics; corporation must approve site. Credit cards: Provides special credit card processing with very competitive pricing. Also provide oil company card. Customer warranty: Satisfaction guaranteed. Building construction: Provides complete set of plans. Financial assistance plan: Help with financing with banks or SBA. Other: Proprietary computer system with sales tracking, labor control, time clock, inventory, etc. Advantages of OilStop plan: High level of guest satisfaction. High level of business management and control. The most excellent service process and training materials. For more information contact: Gary Woo franchising@oilstopinc.com www.oilstopinc.com

ranty protection for specific Service Pro products and services. Details and assistance are available from the local distributor. Building design and construction: Service Pro does not provide complete building plans for fast lube operations. Service Pro does provide interior and exterior paint codes and recommendations for building appearance and related products. Details and assistance are available from the local distributor. Financial assistance plan: Service Pro does not offer a financial assistance plan at this time. Financing: Service Pro does not offer financing at this time. Advantages of Service Pro plan: Service Pro combines premium quality products, exceptional value and local distributor support to enable professional installers to operate more efficiently and profitably. In an industry that has many installers competing with the same brands in the same markets, Service Pro brings a new opportunity to increase profits, services and stand out in the crowd. Distinctive exterior and interior imaging, premium formula lubricants, professional maintenance chemicals, OEM series filters, coolants/antifreeze and a complete offering of accessories provide a tremendous advantage for the Service Pro featured fast lube operator. For more information contact: Sherry Burr, 800.313.2463 www.service-pro.com

QUICKCHANGE
QuickChange was founded in 1997 and is based in Cleveland, Ohio. Turnkey modular oil change units are also available. Fast lube option: Franchise Territory: Regional Franchise fee: $25,000 Average start-up cost: $225,000 Royalty percentage required: 6% Individual qualifications: Ability to invest $250,000 and liquid assets of $75,000 Support offered: Training: Complete training program. Equipment: We sell and install building and equipment. Signage: All signs are specified. Advertising: Part of training and support. Site selection: Help with selection and demographics. Building construction: We manufacture and sell modular buildings with state approval. Financial assistance plan: We can help with financing and banking needs. Advantages of QuickChange plan: More than 20 years of experience in fast lube business; 11 operating stores in the Cleveland, Ohio, area and two franchises open. For more information contact: Tim LaGanke, Jr., 800.745.0863 gank@quickchangeoil.com www.quickchangeoil.com

PENNZOIL 10-MINUTE OIL CHANGE SHELL RAPID LUBE

SHELL LUBRICANTS

Shell Lubricants offers several programs to support those interested in running successful businesses in the quick lube industry. Under the Pennzoil brand, the company offers the original no-franchise quick lube Pennzoil 10-Minute Oil Change Center (PTMOC). This program brings a modern look and programs that will specifically support the PTMOC operators. In addition to the PTMOC program, Pennzoil and Quaker State offer We Feature image programs. These image programs allow installers the ability to portray a clear association with either the Pennzoil or Quaker State brands while maintaining their own identity as the primary brand of the facility. Shell Lubricants also offers the Shell Rapid Lube program. Like the PTMOC, Shell Rapid Lube offers a very attractive image package; however, it is more of a no frills package when it comes to support programs. Fast lube option: License agreement, signage agreement Territory: National Franchise fee: None Average start-up cost: Commensurate with local market for business start-up costs Royalty percentage required: None Individual qualifications: Flexible Support Offered: Training: Account managers will meet with operators to discuss training needs. Customers can then leverage Web-based and face-to-face training programs. Equipment: Nationally negotiated rates with major equipment suppliers; funding for equipment done as part of program funding. Advertising: Shell offers a variety of national programs, business development and customer retention tools, as well as co-op to fund local efforts that can help you attract and retain customers. Site Selection: Demographic report studies. Customer Warranty: Pennzoil offers up to 15-years/500,000-miles and Quaker State offers a 10-year/300,000-mile lubrication warranty free to all customers. Advantages of Shell plans: Shell brings with it the most extensive experience in the industry and a global organization that is committed to your success, while providing the installer the freedom to run their business to maximize profits. For more information contact: 800.237.8645, www.shell.com

SERVICE PRO
All Service Pro products are designed to provide professional installers with exceptional quality and performance coupled with the expertise and the support of a national network of licensed and approved distributors. Service Pro is an internationally known brand conceived in 1994 and is based in Montrose, Colorado. Fast lube option: License, signage agreement Territory: International Franchise fee: None Average start-up cost: Varies Royalty percentage required: None Individual qualifications: Determined by local Service Pro distributor Support offered: Training: Service Pro has a national network of authorized distributors and trained professional sales representatives to support and train the fast lube industry. On-site and virtual training is available through local distributors. Equipment: Service Pro distributors provide a comprehensive equipment offering. Exact equipment needs and pricing are determined by the distributor. Signage: Custom sign design services are available for Service Pro featured fast lube locations. Details and assistance are available from the local distributor. Advertising: Service Pro offers advertising assistance including point of purchase, service reminder stickers, consumer targeted materials and local support. Site selection: Service Pro offers a free facility survey with summary recommendations. Details and assistance are coordinated by the local distributor. Credit card: Service Pro does not offer a credit card program at this time. Customer warranty: All Service Pro products are warranted to meet or exceed the OEM requirements for the intended applications. Service Pro offers an extended war-

SINCLAIR DINO LUBE

SINCLAIR OIL COMPANY

The Sinclair Dino Lube program was founded in 2010. Fast lube option: License Territory: National Franchise fee: None Average start-up cost: None Royalty percentage required: None Individual qualifications: Operators interested in the Sinclair Dino Lube program should be highly motivated, sufficiently capitalized and have expertise in the fast lube industry

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Support offered: Equipment: Sinclair has partnered with a leading aftermarket supplier of automotive shop supplies to offer Sinclair Dino Lubes a one-stop-shop for filters, wiper blades, chemicals, hardware, tools and shop supplies all at heavily discounted prices. Increase your margins through Sinclairs unique partnership with nationally recognized partners. Signage: Sinclair offers flexibility through co-branding opportunities with operators. Sinclair respects the operators local brand presence and desires only to enhance the already established location with a nationally recognized brand. If desired, the operator may also become a fully branded Sinclair location. Advertising: Sinclair offers local co-op advertising for locations. In addition, each Dino Lube will be added to the Sinclair Oil smartphone app which will provide promotional advertising and sales campaigns. Credit cards: The Sinclair Dino Lube allows operators to connect each location to the expansive Sinclair credit card network. Sinclair advertises several cards providing discounts to consumers while also offering extremely low interchange fees for operators some cards as low as 10 cents. More than 2,200 locations nationwide accept the Sinclair card deck, making your location recognizable and appealing to customers throughout the country. The credit card program encourages repeat customers and builds customer loyalty. Customer warranty: Sinclair offers a full range of products, oils, greases and antifreeze. Steeped in tradition, Sinclair Oil has been a respected name in lubricants and motor oils for nearly 100 years. Our lubricants are blended with only the highest quality base stocks and premium additives, ensuring you the best possible product. Licensed dexos 1 and full synthetic motor oils are also available in addition to conventional oils. Our full product line also offers an extensive selection of heavy-duty, agricultural and industrial lubricants. Advantages of Sinclair Dino Lube plan: The Sinclair Dino Lube program offers opportunities to independent quick lube operators looking for extra support from a trusted brand. Sinclairs well recognized and nearly 100-year-old brand and dinosaur trademarks add prestige and confidence to any location, but without the pressure of big name lube centers. Because we trust our independent operators to successfully maintain their business, we offer flexibility and limited support to Dino Lubes. The Dino Lube program does assist locations with POS materials, co-op advertising and connects every location to the vast, nationwide Sinclair credit card network. Enjoy a strong brand image combined with quality products at competitive pricing. For more information contact: Jeanette Lee, jlee@sinclairoil.com

Franchise fee: None Average start-up cost: Typical of money down needed to open a new business Royalty percentage required: None Individual qualifications: Current fast lube operation or some retail/automotive experience Support offered: Training: Initial assessment and evaluation of site and business plus five days of operation and marketing consultation. Valvoline Installed Business Consultants will follow up with operators quarterly to discuss training and business needs. Additional days available as needed for nominal fee. PFP: Valvoline offers a Pay For Performance (PFP) Program, which rewards the operator for purchases made during the year. This allowance is earned on all purchases billed directly by Valvoline and is based on a specified rate of payment and the product mix purchased. The more you purchase, the more you earn. Signage: Up to $20,000 in Express Care Signage available. Leased to the operator for $1 per year; operator is responsible for maintenance and insurance. Marketing: Valvoline has a variety of marketing solutions to increase oil changes and average ticket prices, and draw consumers into Express Care locations. Valvoline offers a choice of consumer promotions covering the entire year, as well as other marketing solutions to help grow your business and increase customer retention. Advertising: Installer promotions funded 100 percent by Valvoline. All purchases of Valvoline products generate Installer Incentive Fund (IIF) marketing dollars to use towards marketing activities and business development needs. Site selection: Complete site demographic report available. Customer warranty: A 10-year/300,000-mile Valvoline engine warranty is available. Building construction: Building plans for two- and three-bay lubes are available. Advantages of Valvoline Express Care plan: Bold, contemporary imaging along with a strong brand name that indicates customers can have oil changes plus many services done in a convenient time frame. Dedicated field support to improve your operation and help you grow your business. The Valvoline Express Care name means quality, premium brands that are proven, simple and trusted. For more information contact: 800.622.6846, www.expresscare.com

VALVOLINE INSTANT OIL CHANGE

Valvoline Instant Oil Change was founded in 1986 and is based in Lexington, Kentucky. VIOC currently has 868 locations. The franchise is available nationally. Fast lube option: Franchise Territory: National Franchise fee: $30,000 Average start-up cost: $200,000-$1,700,000, depending whether real property and equipment are purchased or leased Royalty percentage required: 6% Individual qualifications: Net worth of $600,000; liquid assets of $250,000-$300,000 for leased locations; individuals considering the development of new ground up facilities will require additional capital and/or credit capacity; operators should have solid business experience and strong customer service focus Support offered: Training: Five-week intensive classroom/in-store training program; two weeks of onsite training; additional training programs offered. Equipment: $1 per year lease for lube equipment. Signage: No-interest lease for 60 months. Advertising: General system fund designed to build brand awareness; direct-mail programs. Site selection: In-market assistance from real estate professionals; demographic and regression analysis. Credit cards: Part of point-of-sale (POS) system. Building construction: Building plans provided and project management assistance. Financial assistance plan: Incentive rewards of up to $100,000 for converting competitive quick lubes to VIOC system. Financing: Listed on Small Business Admistrations (SBA) franchise registry; lending relationships with national SBA lenders. Advantages of Valvoline Instant Oil Change plan: Premium brand, state-of-the-art operating and point-of-sale computer system, customer service-oriented business, no automotive experience necessary and many areas still available to be developed. For more information contact: Gayle McMillin, 800.211.8778 x 7303 lgmcmillin@ashland.com www.vioc.com www.viocfranchise.com

UNIVERSAL BUILDINGS
Albert Shinn has been in the business of building glass carwash and quick lube structures and equipment since 1977. Our companies have the most value-packed lube and carwash buildings available anywhere. Fast lube option: Other Territory: International, national, regional Franchise fee: None Average start-up cost: $95,000-$750,000 Royalty percentage required: None Individual qualifications: N/A Support offered: Training: Comprehensive training program. Equipment: Total equipment package with everything needed to operate a fast lube or carwash. Signage: Can provide signage upon customers request. Site selection: Provides site selection and demographics, must be approved by buyer. Customer warranty: One-year warranty, expressed manufacturers warranty on equipment. Building construction: Custom pre-engineered. Financial assistance plan: Financial assistance with banks or SBA. Advantages of International Buildings plan: Pre-engineered buildings have a lower cost and better quality, and save time. For more information contact: Albert Shinn, 480.440.8013 alshinn@aol.com www.universalbuildingsllc.com

VALVOLINE EXPRESS CARE

VALVOLINE

The Valvoline Express Care program originated in 1999 and has opened 357 service centers. The company is based in Lexington, Kentucky, and the program is offered nationally. Fast lube option: Signage agreement, other Territory: National 6 www.noln.net

VICTORY LANE QUICK OIL CHANGE

Victory Lane Quick Oil Change was founded in 1980 and is based in Ann Arbor, Michigan. The company currently has 33 units open and an additional six fran-

chises sold in six master franchise areas. Fast lube option: Franchise Territory: National Franchise fee: $30,000 Average start-up cost: $350,000 Royalty percentage required: 6% Individual qualifications: Net worth of $500,000 including personal residence; $100,000 to $200,000 liquid Support offered: Training: Comprehensive two-week training program for single-unit owners and area franchise owners. Classroom, hands-on and follow-up training at franchisees center. Equipment: Discounted equipment rates. Signage: Proprietary Victory Lane signage. Advertising: In-house marketing department and agency assistance. Site selection: Demographic site analysis and hands-on site selection assistance. Credit cards: Discounted rates through banking partners. Customer warranty: Offered. Building construction: Pre-engineered buildings available, includes construction drawings and specifications. Financial assistance plan: Financing and leasing plans available through approved suppliers/lenders. Other: Comprehensive pre-engineered buildings (all equipment, computer system and building included). All you need to do is hire your employees and order your inventory to open. Use buying power to reduce material costs through our suppliers. For more information contact: Derrick Oxender, 734.996.1196 dbo@victorylane.net www.victorylane.net

MEINEKE CAR CARE CENTERS

Meineke provides the opportunity to work with an established and proven automotive franchise company that provides extensive automotive business training and field support. Meineke Car Care Centers has 900 automotive franchises open worldwide. Fast lube option: Franchise Territory: International Franchise fee: $30,000 Royalty percentage required: The greater of an annual minimum royalty based on the percentages of gross revenue on identified categories Average start-up cost: Total estimated initial investment: $149,432 to $415,833 (depending on four-, five- or six-bay location) Individual qualifications: No automotive experience required; minimum net worth $100,000-$200,000, minimum liquidity $75,000, minimum credit score 675 Support offered: Training: Four weeks of training at Meineke University in Charlotte, North Carolina (two weeks of classroom training and two weeks of hands-on training). Equipment: New franchisees are provided with a product and equipment manager who will guide them in equipment package selection as well as inventory selection. Signage: The product and equipment manager will also assist in selecting signs for the new Meineke center. Site selection: Meineke provides a real estate team who will assist in the real estate and site application process. Advertising: Meineke Car Care franchisees benefit from both a local and national advertising program. Some of our advertising outlets include national television, yellow pages, local search, direct mail and the annual Meineke Car Care Bowl. Building design and construction: The product and equipment manager, operations manager and the real estate team will assist new franchisees in the layout of their center. Financial assistance plan: Meineke provides franchisees with a financial manager who will assist in finding financial assistance. Advantages of Meineke plan: Meineke is a leader in automotive franchising with 94 percent brand recognition, strong unit economics, strong operational and technology support, as well as unlimited service potential. For more information contact: Laura Skinner, 800.275.5200 laura.skinner@meineke.com

Lube-Plus Programs
I
n addition to the many great programs available to current and prospective fast lube operators, there is also an increasing number of what we call lubeplus programs. These are companies that offer a program whose focus is on holistic car care more so than automotive maintenance. In some cases, these programs are available in a co-branded situation, as well. Below is a list of those companies that responded to our request for information.

MIDAS-SPEEDEE

MIDAS INTERNATIONAL

HONEST-1 AUTO CARE

The Honest-1 brand is developed through superior training, support and a vast array of franchise offerings. We are the countrys most trusted family of automotive maintenance and repair centers. Fast lube option: Franchise Territory: National Franchise fee: $30,000 Royalty percentage required: 6% Average start-up cost: $174,200-$292,500 Individual qualifications: $300,000 net worth, $140,000 liquid Support offered: Training: Provide a complete training program for all of our franchisees and employees called H-1 University. Equipment: National vendor support. Signage: Provided. Site selection: Assistance on a national basis. Advertising: Work with our franchisees to develop detailed marketing plan to help grow their businesses. Credit card: Accept. Customer warranty: Accept. Building design and construction: Yes. Financial assistance plan: Third-party resources. Advantages of Honest-1 plan: Eco-Friendly Auto Care, the only 100 percent certified auto care company in the world. For more information contact: Chip Baranowksi, 480.223.1300, ext. 106 cbaranowski@honest-1.com

Midas, with more than 50 years of automotive experience, began offering the MidasSpeeDee co-brand following its acquisition of SpeeDee Oil Change & Tune-Up in 2008. Since then, Midas has co-branded more than 50 stores, making it one of the fastest growing businesses in the industry. Fast lube option: Franchise agreement Territory: National Franchise fee: $40,000 Royalty percentage required: 5-6% Average start-up cost: $32,000-$535,000 Individual qualifications: $350,000 net worth, $90,000 liquid Advantages of Midas plan: Midas/SpeeDee affords national brand recognition with Midas and a tested quick lube process with SpeeDee co-brand in the same facility. For more information contact: Jerry Cooper, 630.438.3000 jcooper@midas.com www.midas.com

SPEEDEE OIL CHANGE & TUNE-UP

SpeeDee Oil Change & Tune-Up has more than 100 U.S. centers and 65 internationally. Fast lube option: Franchise Territory: International Franchise fee: $30,000 Royalty percentage required: 6% Average start-up cost: $240,000-$383,000 Individual qualifications: $300,000 net worth; $140,00 liquid assets Support offered: Training: Comprehensive two-week training program along with ongoing online training for owners and staff. Equipment: Identified selected vendors and suggested pricing; can assist with ordering equipment. National Oil & Lube News 7

Signage: National sign company provides signs to be installed by local vendors. Site selection: Must approve site selected by prospects. We have a full-time real estate group that can assist with location identification. Advertising: 6 percent of sales collected for advertising; advertising group will assist in developing a shop-level marketing plan. Credit card: Franchises accept all major credit cards. Customer warranty: Limited warranty on services. Building design and construction: Prospect must secure local architectural support; basic designs available. Advantages of SpeeDee plan: We have more than 30 years of experience serving franchisees around the country and internationally. We offer a full support program for franchisees for marketing, operational support, guidance and training, and strong vendor relationships that provide beneficial pricing options. For more information contact: Jerry Cooper, 630.438.3000 jcooper@midas.com www.speedeeoil.com

Support offered: Training: World-class management and technical training that is regarded as the best in the business. Equipment: National vendor partnerships provide our franchisees with easy access to technical equipment, tools and parts. Signage: Signage support available. Contact the PTAC Development Department for more information. Site selection: Site selection support available. Contact the PTAC Development Department for more information. Advertising: Turnkey marketing and advertising programs. Credit card: We have a branded credit card program available to customers via GE Capital. Customer warranty: Most centers offer 12 months/12,000 miles; some offer 24 months/24,000 miles. Building design and construction: Contact the PTAC Development Department for more information. Advantages of Precision Tune plan: PTAC offers a proven operating system, effective brand leadership, turnkey marketing and advertising programs, a 24/7 Intranet community and world-class training and certifications. For more information contact: Lee Oppenheim, 866.944.8863, ext. 211 lee.oppenheim@precisionac.com www.precisiontune.com

MILEX COMPLETE AUTO CARE

Milex has been repairing vehicles for 40-plus years. We offer a superior business system, customized marketing and support services that provide entrepreneurs with the means to capture their share of the billions of dollars being spent annually on automotive repairs. At Milex, we believe that being honest in the work we do and with the people around us is the only way to do business. Fast lube option: Franchise Territory: National Franchise fee: $30,000 Royalty percentage required: 7% Average start-up cost: $146,679-$213,364 Individual qualifications: $250,000 net worth plus $30,000 capital availability; management and sales experience recommended but not required Support offered: Training: Two weeks comprehensive management and owner training included. Equipment: Equipment list and preferred vendors provided; included in initial investment amount. Signage: Vendors and templates available for signage; included in initial investment amount. Site selection: Site selection, lease negotiations and zoning assistance included. Advertising: Pre-opening marketing plan and ongoing assistance provided; included in initial investment amount. Credit card: Preferred vendors welcome. Customer warranty: Nationwide warranty provided. Building design and construction: 3,500-4,500 square foot facility required allowing for four to six bays and parking for 20 vehicles. Financial assistance plan: Third-party lenders and financial programs available. Financing: Third-party SBA and commercial lending available, as well as 401k and retirement funding available. Other: No automotive background required; co-branding options available; military and minority discounts available. Advantages of Milex plan: Milex Complete Car Care is part of one of the largest and fastest-growing automotive franchise companies in the industry focusing on excellent customer service and dedication to franchisee support. For more information contact: Ben Reist, 800.581.8468 breist@moranindustries.com www.milexcompleteautocare.com

SEARS AUTO CENTER

Sears is one of the most trusted names in retail with a long tradition of serving American motorists. Sears, Roebuck and Co. has operated Sears Auto Centers for over 80 years and currently has more than 800 company-owned locations. Now, were offering potential franchisees the opportunity to build a business using the power of the Sears brands. Fast lube option: Franchise Territory: National Franchise fee: $35,000 Royalty percentage required: 7% of gross revenue Average start-up cost: $231,000-$1,192,000 Individual qualifications: Looking for outgoing, results-oriented franchise candidates with sales marketing and/or management experience that can build relationships, lead teams and have the motivation to excel; automotive experience a plus Training: Provides initial training program for you (or your controlling owner) and up to two of your other employees (including your designated manager). Advertising: Both the national and local advertising funds are administered by Sears and may be used for the production and placement of media advertising, direct response literature, direct mailings, brochures, collateral advertising material, a website, surveys to determine advertising effectiveness and a host of other advertising or public relations expenditures. At the local level, Sears works with franchisees to develop individualized plans to help generate traffic and sales. Those plans may include local media, direct mail and telephone directory advertising. In addition, Sears offers a variety of grand opening materials to maximize the success of your shops introduction. Financing: Sears does not provide direct financing: however we have identified a number of qualified lenders who have expressed an interest in working with Sears auto service franchise candidates. These lenders can usually meet a variety of business funding needs to help you pursue your dream of owning a Sears Auto Center franchise. Other: A Sears Auto Center franchise provides an extensive range of maintenance and repair services including air conditioning recharge and service; alignment services and products; alternator and starter service; battery testing and installation; coolant exchange service; differential fluid exchange; driveline service; fresh air quality service; internal engine oil cleaning service and oil change service; power steering fluid exchange service; shocks/struts and related parts; standard brake services; starting and charging system testing; suspension/chassis/steering service; tire installation and related services; transmission fluid exchange and more. Advantages of Sears Auto Center franchise: 1. The Sears brand leverage one of the most trusted and established names in the business. 2. Buying power we put the purchasing power of Sears, Roebuck and Co., to work for you, securing highly competitive pricing on merchandise, equipment, supplies and credit card payment processing rates. 3. Leading brands offer your customers proprietary brands such as DieHard and Craftsman plus national brands like Michelin, Goodyear and Cooper. 4. Support take advantage of our comprehensive back office support including customer management technology, dedicated operational support, customized marketing programs and comprehensive training. For more information contact: Craig Sobel, 813.425.2020 csobel@franchisedynamics.net

PRECISION TUNE AUTO CARE

We are the recognized experts in automotive systems worldwide. What started as a small tune-up shop in Beaumont, Texas, in 1976 has grown to become a recognized global leader in the auto service industry providing diagnostics, scheduled maintenance and repairs. Our brand proposition can best be described as the successful combination of customer care and car care services. Fast lube option: Franchise, license agreement Territory: International, national Franchise fee: $25,000 Royalty percentage required: 6 to 7.5% plus 1.5% advertising fee Average start-up cost: $120,000-$225,000 Individual qualifications: $350,000 net worth; potential candidates should have strong business management background; automotive background helpful

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