John's Report: Prepared Especially For

John's Report
December 22, 2011
Prepared especially for:

3499 Wimbledon Way Costa Mesa, CA 92626
Prepared by:
Test Agent Lic #1234567, ABR,CNHS,IRES No office 4 123 Little Rock Suite 500 Miami, FL 33185 Office: (302) 555-1213 Mobile: (302) 555-1213 Fax: (301) 555-5555 Home: (302) 555-1213 Email: michelle.evans@homes.com
Prepared by Test Agent
Lic #1234567, ABR,CNHS,IRES

Homes Media Solutions The accuracy of all information is deemed reliable, but is not guaranteed. So what should you do if you see an error. Nothing at all. It's Kismet!
December 22, 2011 3499 Wimbledon Way Costa Mesa, CA 92626
We appreciate the opportunity to present our marketing plan and analysis to you. The real estate market is changing everyday. Weve put together this comparative market analysis to give you the most up-to-date information available about what is happening in your market area. Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences weve gone the extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately indicate a price range in todays market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities. This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in todays market. It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers. The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest possible audience in the quickest amount of time. Thank you again for this opportunity. We look forward to a successful partnership. Sincerely, Test Agent Lic #1234567, ABR,CNHS,IRES

Test Agent
Affiliation
No office 4 123 Little Rock Suite 500 Miami, FL 33185 Office Mobile Fax (302) 555-1213 (302) 555-1213 (301) 555-5555
Experience
25 yrs Real Estate 15 yrs Real Estate Law
Education
Harvard Law
Professional Associations Personal Information

Our Company
We have been conducting business in the local area for many years. We have and continue to work hard to gain the respect of these many distinguished communities. This recognition is built upon a respect for our clients and neighbors. We hope your experience with us will further this reputation of personalized service and client satisfaction. Our company is comprised of people who live and work in the surrounding communities. We have personal knowledge of each neighborhoods nature, and growth possibilities. Based on this we hope to find the perfect fit for you and your family. Every community is different. Whether your focus is schools, shopping, transportation, or recreational facilities our associates will draw upon their knowledge of the local areas to find the ideal property to meet your needs. We supplement this high-touch philosophy, with a high tech edge. We have quick access to local MLS computers and software to help us analyze local market conditions. If you are one of the growing number of real estate investors, our commercial division is more than capable to provide our clients with commercial and income property opportunities. Our best asset is our people. Our dedicated and talented staff of professionals will make every effort to make sure your transaction goes as smoothly as possible. We understand that we need to earn your business. We hope the level of detail found within this Comparative Market Analysis helps you with your decision making process. We want to do as much as possible to give you the information you need to price and market your most valuable asset - your home.

Comparative Market Analysis Explanation

The remainder of this presentation contains information that will enable us to compare your home to others like it in the market place. This comparison will help us decide the fair market value for your home in the current market. Once we have decided on a price and tested it, changing market conditions may require adjustments to the price to remain competitive. This comparison is called a comparative market analysis (CMA). It uses the most current and reliable information from the Multiple Listing Service (MLS), real estate firms, and title companies in this community. The homes included in this analysis are a sampling of properties in the area that are currently for sale or that have recently sold. They provide us a base line from which to begin our comparison. Other factors considered in this comparison are square footage, location, amenities, the physical condition of your property, and the effects of any existing financing on your home. At times, the term "fair market value" causes confusion. The definition has three basic parts particular house current condition time frame (usually 30 to 90 days). Put simply, fair market value is the price at which a home will sell within a reasonable amount of time. This CMA will allow us to figure, using the above information, the fair market value for your home. Remember this is just an estimation and the price could vary up or down depending on the motivation of the buyer, seller and any fluctuations in the market.

Factors that Determine the Value of Your Home

There are many factors that determine the value of your home in the current market. The home itself is only a part of the puzzle. Well take you through each factor to help clarify the process we use to establish your homes value.
Location
Where your home is located may be the single most important factor when determining the value of your home.
Condition
The condition of your home affects the price and how quickly it will sell. The appearance both inside and out can bolster the buyers perception. Since emotion plays a large part in buying a home the buyers first look is important!
Price
Establishing the correct price for a home will help insure a quick sale for your home. This comparative market analysis will enable you to decide the optimum price for your home.
Competition
Buyers will evaluate your home against others they deem comparable. Properties currently for sale and properties that have recently sold will have the greatest impact on the market value of your home.
The Market
The real estate market is always changing and these changes may affect property values. Knowing that it is difficult to forecast the market, a flexible marketing plan will help prepare you and your home for sale.


3499 Wimbledon Way Costa Mesa, CA 92626
City/Area: Costa Mesa Sq. Ft.: Beds: Baths: Remarks: 2,248 3
Listing Price: Year/Age: Lot Size: School District:

Properties Currently for Sale
3499 Wimbledon Way

City/Area: Costa Mesa Beds: 4 Baths: 3 Sq. Ft.: 2,248 Year/Age: 1981 Lot Size: 5250 Map Code: 859B3 Census:
#1
MLS#: S676541 List Price: $449,000 Sold Price: $/Sq. Ft.: $200 List Date: 10/11/2011 Sold Date: Expired Date: DOM/MT: 55
Remarks:
1108 Danielle Dr
#2
MLS#: L37295 List Price: $550,000 Sold Price: $/Sq. Ft.: $262 List Date: 10/13/2011 Sold Date: Expired Date: DOM/MT: 65
Remarks: You feel at ease the moment you arrive at this gracious property that greets you with a beautiful garden on a corner interior lot. This wonderful floorplan has four bedrooms, three baths and three fireplaces. Already completed is new interior paint and custom faux finishes, new carpet, plumbing and lighting fixtures and gorgeous landscaping that surrounds your views. Priced for a quick sale so that you can be in before the

Properties Recently Sold
3491 Wimbledon Way

#3
MLS#: U8005611 List Price: $479,000 Sold Price: $460,000 $/Sq. Ft.: $289 List Date: 12/23/2008 Sold Date: 01/26/2009 Expired Date: DOM/MT: 38
Remarks: Single level beauty in much-desired Wimbledon Village! Less than 1.5 mi. to world-class shopping, fine restaurants, outdoor cafes, movie theaters, book stores & more! Open and inviting floorplan features vaulted ceilings, 2 bdrms + den (easy convert to 3 bdrms),fireplace, formal dining area, breakfast nook, wood laminate floors, window shutters, expansive closets, spacious bathrooms,inside laundry room, recessed lighting, nickel
961 Carnation Ave

City/Area: Costa Mesa Beds: 4 Baths: 2 Sq. Ft.: 2,004 Year/Age: 1972 Lot Size: 6250 Map Code: 859C3 Census:
#4
MLS#: P642116 List Price: $550,000 Sold Price: $602,000 $/Sq. Ft.: $300 List Date: 06/11/2008 Sold Date: 07/31/2008 Expired Date: DOM/MT: 34
Remarks: BEST PRICED SOUTH COAST METRO HOME. NOT A SHORT SALE! TRUSTEE ESTATE SALE - 'got orange shag carpet????' This home does! It is an all-original throwback to a 'mid-century' home. FOUR bedroom home - good condition. Now it needs your TLC & scraping & painting to bring it modern. Wonderful, LARGE rooms & open, bright flow. HUGE Family Room off open kitchen w/ sliders to outdoor patio & yard. Room for
3413 Summerset Cir

City/Area: Costa Mesa Beds: 4 Baths: 3 Sq. Ft.: 2,594 Year/Age: 1979 Lot Size: 4500 Map Code: 859A3 Census:
#5
Remarks: 4 bedroom, 3 bath home w/private pool. 1 bedroom downstairs, kitchen opens to family room with fireplace, formal dining room, living room with fireplace, vaulted ceilings. Large master bedroom with private bathroom Assoc pool (2), spa, tennis and basketball courts.

3401 Wimbledon Way

#6
MLS#: S661032 List Price: $559,000 Sold Price: $462,000 $/Sq. Ft.: $264 List Date: 05/31/2011 Sold Date: 10/15/2011 Expired Date: DOM/MT: 138
Remarks: Open three bedroom, two bath home located in Wimbledon Village. This home has vaulted ceilings in the living room, formal dining room, Master bedroom and the front bedroom, this really opens up the home. The kitchen has been remodeled with granite counters, subzero refridgerator and beautiful wooden cabinets. The living room and the family room open to the atrium. The master bedroom with its vaulted ceiling and slider to the
3396 Wimbledon Way

#7
Remarks: DRAMATIC PRICE REDUCTION! Equity Owner in a trust says 'Sell Property!' Graceful contemporary home offers spacious living room that is flooded with natural light and accentuated by vaulted ceilings. Clean kitchen with elegant tray ceiling and formal dining room with 2 sets of sliding glass doors. Enjoy the sweeping patio surrounded by secret gardens that are filled with morning glories, fruit trees, and the sweet scents of
3381 Summerset Cir

#8
Remarks: REDUCED 50,000 WOW!!! NOT MANY OF THIS TYPE AVAILABLE....LOCATED ON A HUGE CORNER LOT WITH LOTS OF ROOM TO EXPAND,SITUATED ON A CUL-D-SAC,COURTYARD ENTRY HARDWOOD (LAMINATE) FLRS IN KIT. & ENTRY,HIGH CEILINGS IN LIV.DINING RM. FAMILY RM.,BAY WINDOW IN DINING RM.LG.MASTER BEDRM. HAS LONG WALL OF CLOSETS HAS C/A ASSOC. OFFERS

3484 Wimbledon Way

#9
Remarks: LOCATED IN THE BEAUTIFUL COMMUNITY OF 'WIMBLEDON VILLAGE' WITH COMMUNITY POOL, SPA AND TENNIS NEXT TO WIMBLEDON PARK, THIS HOME IS GORGEOUS! FROM THE SECURITY GATED ENTRY TO THE GOURMET KITCHEN AND FAMILY ROOM, THIS HIGHLY UPGRADED 'PLAN B' FLOWS IN HARMONY THROUGHOUT! WITH APROX. 1755 SQ FT OF AIR CONDITIONED
3441 Summerset Cir

# 10
Remarks: WIMBLEDON VILLAGE - HIGHLY DESIRABLE PLAN C - RARELY ON THE MARKET W/SOARING CEILINGS IN LIV./DIN.RM. EXCELLENT INSIDE LOCATION. PRIVATE GATED ENTRY, LANDSCAPED FRONT YARD/HARDSCAPED WRAP AROUND YARD. IN ORIGINAL CONDITION - READY FOR YOUR OWN SPECIAL TOUCHES AND PRICED ACCORDINGLY. APPOINTMENT ONLY- SEE BELOW REMARKS
3384 Wimbledon Way

# 11
Remarks: Enjoy this large, warm four bedroom , three bath D Model in Wimbledon Village, on approximately seven thousand square feet of property that includes a built in Bar BBQ, a fire pit, and a large brick patio with adirondack chairs where you can relax and enjoy an old fashion swing, pick oranges or simply do nothing. Downstairs includes a solarium, a family room, a living room, a kitchen, a bedroom and bath, a foyer and a three car

3417 Summerset Cir

# 12
MLS#: L29551 List Price: $649,900 Sold Price: $560,000 $/Sq. Ft.: $320 List Date: 04/20/2009 Sold Date: 04/22/2009 Expired Date: DOM/MT: 0
Remarks: For info only.
3493 Wimbledon Way

# 13
Remarks: AGENTS! NEWLY LISTED PROPERTY!! *** GREAT 4 BED / 2.5 BA(3 bath stated on tax form) HOME WITH 2 CAR ATTACHED GARAGE! FEATURES: SPACIOUSE FLOORPLAN, BEAUTIFUL LAMINATE FLOORS THROUGHT OUT, COZY FIREPLACE, WOOD CABINETS IN KITCHEN, HIS AND HERS SINKS IN MASTER BATH, TOO MUCH TO MENTION! COME AND SEE FOR YOURSELF! HURRY or MISS this
3420 Summerset Cir

# 14
Remarks: Wimbledon Village and all its amenities. Beautiful neighborhood with 2 pools and 2 parks! A little bit of your own work and this home will be turnkey! 3 bedroom 2 baths(master shower has double shower heads) with a family room and atrium. Hurry it will not last at this price!

3377 Summerset Cir

City/Area: Costa Mesa Beds: 4 Baths: 2.5 Sq. Ft.: 2,900 Year/Age: 1979 Lot Size: 4675 Map Code: 859A3 Census:
# 15
Remarks: Fantastic Value on a large Cul-de-sac lot in the planned unit development of Wimbledon Village! Approx 2900 Sq. Ft. w/4 Bdrms, 2.5 Baths, gourmet kitchen, formal dining, huge fam rm plus a large loft/study, recessed lighting, and numerous other upgrades. From the gated entry overlooking a large courtyard and side yard, to the formal living room with a cozy fireplace, this home flows in harmony throughout! Great
3493 Wimbledon Way

City/Area: Costa Mesa Beds: 4 Baths: 2.5 Sq. Ft.: 2,400 Year/Age: 1981 Lot Size: 5000 Map Code: 859B3 Census:
# 16
Remarks: BEAT THE BANK!SHORT SALE! Executive home, highly desired and rarely on the market C plan with soaring ceilings and walls of windows in the living room and dining room, shutters throughout. Gorgeous wood flooring,Designer Paint sceame, Designer Lighting,New Carpet,Sky Lights,and OVER SIZED 2 1/2 CAR GARAGE. Epoxy Coated Garage Flooring. Just minutes from South Coast Plaza,theaters, and restaurants. Must see!
3487 Wimbledon Way

# 17
Remarks: SPACIOUS 4 BED/3 BATH WITH 3 CAR GARAGE. LOCATED IN BEAUTIFUL WIMBLEDON VILLAGE WHICH FEATURES COMMUNITY POOL AND SPA, TENNIS COURTS AND PARK. HOME FEATURES INCLUDE SEPARATE FAMILY ROOM, KITCHEN EATING NOOK AND FORMAL DINING ROOM. SPACIOUS BEDROOMS. DOWNSTAIRS BEDROOM (NOW AN OFFICE) AND FULL BATH. OPEN FLOOR PLAN AS

3453 Summerset Cir

# 18
Remarks: Great Cosmetic Fixer in Wimbledon Village w/3Bdrms, 2ba and Atrium on a Large 6,500 Sq. Ft. Corner Lot (per tax assessor)! Across from Wimbledon Park, Tennis Courts, Pool and Spa! Interior just painted. This plan is ideal for expansion within the building foot print.
3405 Wimbledon Way

City/Area: Costa Mesa Beds: 4 Baths: 2.5 Sq. Ft.: 2,257 Year/Age: 1979 Lot Size: 5500 Map Code: 859A3 Census:
# 19
Remarks: Im looking for caring one to continue to take care of me. Im looking for a long term relationship, not being hung up on my beauty, and enjoying our lives together. Now the details, Im 4 bedrooms and 2.5 baths with vaulted ceilings. My familykitchen opens to the family room and when your enjoying my living room, Ive got a roaring fireplace too! Please do not spend all your time with yard, I know it nice, but, come on, spent the time with

Map of Comparable Properties

Comparable Properties Map Listing Index

Order #
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Address
3499 Wimbledon Way 1108 Danielle Dr 3491 Wimbledon Way 961 Carnation Ave 3413 Summerset Cir 3401 Wimbledon Way 3396 Wimbledon Way 3381 Summerset Cir 3484 Wimbledon Way 3441 Summerset Cir 3384 Wimbledon Way 3417 Summerset Cir 3493 Wimbledon Way 3420 Summerset Cir 3377 Summerset Cir 3493 Wimbledon Way 3487 Wimbledon Way 3453 Summerset Cir 3405 Wimbledon Way
Date Listed
10/11/2011 10/13/2011 12/23/2008 6/11/2008 5/23/2011 5/31/2011 6/14/2010 2/14/2007 10/8/2009 1/6/2010 7/27/2011 4/20/2009 2/23/2008 7/7/2006 7/31/2007 6/6/2007 6/22/2007 2/13/2006 6/28/2006
Listing Price
$449,000 $550,000 $479,000 $550,000 $551,000 $559,000 $559,000 $614,900 $615,000 $629,000 $649,000 $649,900 $697,900 $759,000 $799,000 $799,876 $814,900 $820,000 $844,900


Comparable Property Statistics

Active Properties
Number of Listings Lowest List Price Average List Price Highest List Price Average Price/SqFt Average DOM
2 $449,000 $499,500 $550,000 $230 60

Comparable Property Statistics

Sold Properties
Number of Listings Lowest Sold Price Average Sold Price Highest Sold Price Average Price/SqFt Average DOM
17 $460,000 $642,894 $832,000 $306 61

Summary of Comparable Properties

Address Beds Baths DOM SqFt List Price Sold Price Sold Date
Active Properties
3499 Wimbledon Way 1108 Danielle Dr 4 4 3 3 55 65 2,248 2,103 $449,000 $550,000
Averages
60
2,176
$499,500
N/A
Sold Properties
3491 Wimbledon Way 961 Carnation Ave 3413 Summerset Cir 3401 Wimbledon Way 3396 Wimbledon Way 3381 Summerset Cir 3484 Wimbledon Way 3441 Summerset Cir 3384 Wimbledon Way 3417 Summerset Cir 3493 Wimbledon Way 3420 Summerset Cir 3377 Summerset Cir 3493 Wimbledon Way 3487 Wimbledon Way 3453 Summerset Cir 3405 Wimbledon Way 3 4 4 3 3 2 3 4 4 3 4 3 4 4 4 3 4 2 2 3 2 2 2 2 3 3 2 3 2 3 3 3 2 3 38 34 67 138 40 154 26 58 43 0 107 125 35 66 48 20 45 1,594 2,004 2,594 1,752 1,752 1,594 1,755 2,257 2,594 1,752 2,400 1,731 2,900 2,400 2,594 1,752 2,257 $479,000 $550,000 $551,000 $559,000 $559,000 $614,900 $615,000 $629,000 $649,000 $649,900 $697,900 $759,000 $799,000 $799,876 $814,900 $820,000 $844,900 $460,000 $602,000 $542,000 $462,000 $540,000 $595,000 $600,000 $617,000 $640,000 $560,000 $655,000 $715,200 $789,000 $770,000 $775,000 $775,000 $832,000 01/26/2009 07/31/2008 08/24/2011 10/15/2011 08/20/2010 07/17/2007 10/30/2009 03/04/2010 10/01/2011 04/22/2009 05/25/2008 11/08/2006 09/01/2007 07/27/2007 08/23/2007 04/12/2006 08/09/2006
Averages
61
2,099
$670,081
$642,894

Summary Analysis
Listing Category Lowest Price

Active Sold Total Averages $449,000 $460,000 $454,500
Highest Price Average Price

$550,000 $832,000 $691,000 $499,500 $642,894 $571,197
$/SqFt
$230 $306 $268
DOM
60 65 65

Sold Property Analysis

Address 3491 Wimbledon Way 961 Carnation Ave 3413 Summerset Cir 3401 Wimbledon Way 3396 Wimbledon Way 3381 Summerset Cir 3484 Wimbledon Way 3441 Summerset Cir 3384 Wimbledon Way 3417 Summerset Cir 3493 Wimbledon Way 3420 Summerset Cir 3377 Summerset Cir 3493 Wimbledon Way 3487 Wimbledon Way 3453 Summerset Cir 3405 Wimbledon Way Sold Averages List Price $479,000 $550,000 $551,000 $559,000 $559,000 $614,900 $615,000 $629,000 $649,000 $649,900 $697,900 $759,000 $799,000 $799,876 $814,900 $820,000 $844,900 $670,081 Sold Price $460,000 $602,000 $542,000 $462,000 $540,000 $595,000 $600,000 $617,000 $640,000 $560,000 $655,000 $715,200 $789,000 $770,000 $775,000 $775,000 $832,000 $642,894 DOM 38 34 67 138 40 154 26 58 43 N/A 107 125 35 66 48 20 45 65 % Chg -3.97 % 9.45 % -1.63 % -17.35 % -3.40 % -3.24 % -2.44 % -1.91 % -1.39 % -13.83 % -6.15 % -5.77 % -1.25 % -3.74 % -4.90 % -5.49 % -1.53 % -4.03 % $/SqFt $288 $300 $208 $263 $308 $373 $341 $273 $246 $319 $272 $413 $272 $320 $298 $442 $368 $312

Adjustments for Sold Listings

Property Information:
Address: MLS#: Map Code: Beds: List Price: Sold Price: Baths: DOM: List Date: Sold Date: Sq Ft:
Adjustments:
Property Description
Subject Description
+ /-
Values
Adjustments Summary:
Total Adjustments: Actual Sold Price: Adjusted Sold Price: % Change: $0 $0


Seller's Approximate Proceeds

Low Price: Costs:
First Mortgage Second Mortgage Commissions Escrow Fees Home Warranty Pest Inspection Tax Stamp Title Insurance Termite Work Other Work $90,000 $10,000 $36,660 $796 $350 $60 $697 $3,355 $0 $0 $90,000 $10,000 $40,500 $860 $350 $60 $770 $3,675 $0 $0
High $675,000
$611,000
Total Estimated Closing Costs
$141,918
$146,215
Net Cash To Seller
$469,082
$528,785
I understand that the above is an estimate only and that the actual costs which would be incurred may vary if an actual sale is consummated. The estimate amounts above are not guaranteed in any way.
Seller
Date
Broker/Sales Associate
Date

Where the Money Goes

Normally, real estate commissions are split four ways: - The listing broker, - The listing agent, - The selling broker, - The selling agent. Each of these professionals serve a very important role in the sale of your home, and is duly compensated.

Why do you need a Real Estate Professional

Do you really have all the time, energy, information, resources, and contacts to properly market and sell your home? Would the process be a smooth one? Would it give you more time to focus on your personal life? Would you be able to get the best price for your home? Below we have listed just a few areas in which we believe a real estate professional truly earns their commission:
significantly enhance the salability of your home.
Security
When the property is marketed with the help of a qualified real estate professional, you avoid allowing strangers into your home. Real estate professionals will generally pre-screen and accompany qualified prospects through your property. This increases your safety and allows for any last minute preparation.
Pricing
A real estate professional is best suited to determine a pricing strategy for your property. You dont want to miss opportunities by overpricing or undervaluing your property. Knowledge about the surrounding areas, pricing trends, local information, and experience will ensure you are getting the best price for your home.
Negotiating
Your real estate professional can assist you with objectively evaluating every buyer's proposal without compromising your marketing position. This initial agreement is only the start of a process that involves appraisals, inspections, and financing - and a lot of potential obstacles. Your real estate professional can help you write a legally binding agreement that will be more likely to make it through this complicated process.
Marketing
A real estate professional has many ways to effectively market your property. Proven marketing methods include flyers, open houses, the internet, local newspapers, and listing in the local Multiple Listing Service (MLS). There is a common misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS studies show that 82% of real estate sales are the result of contacts through previous clients, referrals, friends and family, and personal contacts. Keep in mind, advertising is only one part of marketing. The choice of media and frequency of advertising depends a lot on the home and specific market. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. A qualified real estate professional will know when, where and how to advertise your property. Marketing also includes the exposure of your home to other real estate professionals and the general public. In many markets over 50% of real estate sales are cooperative sales; that is, a real estate professional other than yours brings in the buyer. Your real estate professional acts as the marketing coordinator, disbursing information about your property to other real estate professionals through the MLS, open houses, and office meetings. Preparation is critical to marketing your property effectively. A real estate professional is best suited to recommend repairs and cosmetic work that will
Monitoring, Renegotiating and Closing

Between the initial sales agreement and closing/settlement, questions may arise. For example, unexpected repairs are sometimes required to obtain financing or a concern with the title could potentially be uncovered. The required paperwork alone is intimidating for most sellers. Your real estate professional is the best person to objectively help you resolve these issues and move the transaction to closing/settlement. Your real estate professional can also meet with other professionals involved in the transaction process. Their industry contacts can make sure any unforeseen issues are handled reliably and quickly.

Comparable Price Analysis
Comparable Price Analysis

Low Price Average Price High Price
Sold Price $460,000 $642,894 $832,000
Price per Sq.Ft. $289 $306 $369
Approx. Market Value
Seller
Date
Broker/Sales Associate
Date

The Importance of Intelligent Pricing
A competitively priced home will attract a high percentage of prospective buyers. The Intelligent Pricing Pyramid above demonstrates that a home priced at market value will attract a greater percentage of prospective buyers than a home price above market value. The higher above market value the home is priced, the fewer prospective buyers. A home priced below market value will typically attract the greatest percentage of prospective buyers. The further below market value the home is priced, the more prospective buyers.

Selling Price vs. Timing
You need to price your home prudently from the beginning, when buyer interest will be high. Timing is very important in real estate. The above graphic shows the importance of placing your property on the market at a realistic price from the start. A home attracts the most excitement and interest when it is first placed on the market for sale. A home has its greatest chance for selling when it is newly listed. Pricing your home correctly, from the start, will help it sell in the shortest possible time frame.

Marketing Planner
Date
12/22/2011 12/23/2011 12/23/2011 12/23/2011 12/24/2011 12/24/2011 12/25/2011 2/5/2012
Task
Sign listing papers Input listing into the MLS Order for sale sign for property Order lock box for property Advertise in local newspaper and on web site Create flyers and other marketing materials Hold open house Review pricing strategy
Completed

Maximizing First Impressions

Exterior and Curb Appeal
Experts say most buyers make their decision at first sight.
General Exterior
Prospective buyers will react well to signs your home has been meticulously maintained. Manicure landscaping: mow, edge and water lawn, trim hedges, weed and fertilize flowerbeds, and prune trees. Keep driveway clean and free of parked cars, and keep the garage door closed. Repair or replace loose or damaged roof shingles. Minimize cracks or crumbling on walkways, walls, or steps, and keep them clean and free of obstructions like toys or snow. Items from RVs to waste cans left out can contribute to a cluttered or busy appearance. Make sure that from the street, your property appears clear. Inspect appearance of interior window coverings from the curb. Repair any peeling paint or loose caulking on windows or other areas. Take steps to eliminate insect or rodent pests. Pick up after your pets and neighborhood animals. While agents work the lockbox for a key, buyers have idle time to notice details. Apply a fresh coat of paint to the front door. Consider adding pots of flowering plants in the entryway if weather permits. Eliminate cobwebs and groom doorway area windows, porch light, or decorative glass.
Doorway
Interior Appeal
Once inside, experts say most buyers are reaffirming their curbside decision.
Clean, Clear, Light and Bright
Give every room in the house a thorough cleaning and remove all clutter. Hiring a cleaning service may pay for itself by adding to a buyers perceived value of your home. For a sleeker, more spacious look, consider placing furniture from crowded rooms in storage. Clear kitchen counters of everything other than perhaps a few pretty items. Ask yourself: In a model home, would a professional decorator put your choice of items out on the counter? Remember, closets will be opened! Keep closets, cupboards, and even your attic orderly and neat. Since you're anticipating a move anyway, consider holding a garage sale or boxing and storing unused belongings. If necessary, repaint or clean/replace dingy, soiled or strongly colored walls, and window and floor coverings with a light, neutral shade. Bright rooms look bigger, and neutral colors help buyers envision their own furnishings and dcor. Repair dripping faucets, burned out light bulbs, or cracked windowpanes. Repair cracks, holes or damage to plaster, wallboard, wallpaper, and tiles. Subtle scents of potpourri in bedrooms or baths and fresh baked cookies or cinnamon in the kitchen can make your home more inviting. Keep an attractive set of towels in each bathroom to be brought out only for showings.
Warm and Homey

Successful Showings and Open Houses

When you plan open house appointments, it allows you time to prepare, but there are times when you wont have the luxury of advanced notice and your property needs to look the best that it can to entice the motivated buyer. Remember, every time you leave your home, you need to make sure it is ready for an unexpected showingheres how.
General Preparation
When preparing your home, think about the interior decorating ideas used to show builders' model homes and how you would be wowed if you were the potential buyer. Remember the pointers from "First Impressions" checklist, especially regarding cleanliness, clutter and repairs - interior and exterior. Open drapes and light lamps including those in closets, basement or attic - creating as light, cheerful and calm environment as possible. Make the potential buyer feel welcome by filling candy dishes and putting out fresh flowers.
Bedrooms
Make the beds; put away clothes and toys. Turn the blinds so slats are uniformly open and dont forget to put on light if room is dark.
Bathrooms
Put out a clean hand towel, fresh soap and clean soap dish, and make sure there is a full box of tissues. Put toilet lid down. Potpourri dish can provide a nice sight and scent.
Kitchen
Put away all dishes and discreetly conceal countertop articles. Simmer a few drops of vanilla on stove for a relaxing fragrance.
Dining Room
Arrange inviting centerpiece and turn on the lights/chandelier. Consider setting the table with fine china and linen.
Living Room/Family Room/Den

Straighten pictures on walls and wipe all tabletops. Fluff and arrange couch cushions and throw pillows. Dispose of newspapers and drink containers. Light fireplace in winter.
Entryway
When exiting just before buyers arrive, turn around at front door and review the First Impression checklist. What is the first thing that catches your eye from that viewpoint? Will it help or hinder the appearance of your home? Notify your neighbors of scheduled open house days. You never know if they have friends or family that are in the market for a home.

Checklist for Moving

Moving can be a busy time with many small yet important tasks to complete. You want to make sure all of your belongings arrive safely at your new home, the mail is forwarded, and the lights are turned on. This checklist will help keep you organized as you prepare your move.
Before Moving
Change of address notices: Post Office. Banks, Credit Cards, other monthly bills. Insurance - new locations for fire and auto. Subscriptions. Friends, Relatives. (Remember some of these need several weeks notice.) Utility Companies: Gas, water, electricity, telephone, fuel. Turn them off at your current home and on at your new home. Dont forget to ask for refunds if you made any advance deposits. Finances: Find a new bank if necessary. Arrange check-cashing and coordinate credit references. Medical Records: Get referrals for doctors, dentists, and veterinarian. Obtain any necessary prescriptions, x-rays, eyeglasses, medical records, and birth Records. Packing: If using a moving company, check for: insurance coverage, payment schedule, other shipping documents, arrival day, labor, and prep work to be accomplished beforehand. If you are moving, have plenty of boxes and wrap on hand. Pack as much as possible in advance, dont wait until moving day. Empty and clean freezer and refrigerator.
Moving Day
Transportation: Prepare for the needs of small children and animals. What will they do while you are packing and how will they get to your new home? Double check: When the house is empty, but before the moving truck door closes, double check closets, attics, back yard, and any other storage locations to make sure they are empty. Important Items: Carry jewelry and documents yourself or send them registered mail. Money: You should carry enough cash or travelers checks to cover your move and expenses until you reach your new home. Keys: Leave old house keys with a neighbor or your real estate professional.

Checklist for Moving

At Your New Home
Utilities: Check that your gas, electricity, water, and telephone have been turned on. Check pilot lights on stove, water heater, and furnace. Automobile: Have your address changed on your drivers license. If you have moved to a new state have the car registered within 5 days to prevent penalties. Apply for a new drivers license. Remember to: Register children in new school. Locate new doctor, dentist, etc.


John's Report: Prepared Especially For

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John's Report

December 22, 2011

Prepared especially for:

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES

December 22, 2011 3499 Wimbledon Way Costa Mesa, CA 92626

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES

Professional Associations Personal Information

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES

Comparative Market Analysis Explanation

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Factors that Determine the Value of Your Home

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES

3499 Wimbledon Way Costa Mesa, CA 92626

City/Area: Costa Mesa Sq. Ft.: Beds: Baths: Remarks: 2,248 3

Listing Price: Year/Age: Lot Size: School District:

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Lic #1234567, ABR,CNHS,IRES

Properties Currently for Sale

3499 Wimbledon Way

Prepared by Test Agent

Lic #1234567, ABR,CNHS,IRES

Properties Recently Sold

3491 Wimbledon Way

961 Carnation Ave

3413 Summerset Cir

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Lic #1234567, ABR,CNHS,IRES

Properties Recently Sold

3401 Wimbledon Way

3396 Wimbledon Way

3381 Summerset Cir

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Lic #1234567, ABR,CNHS,IRES

Properties Recently Sold

3484 Wimbledon Way

3441 Summerset Cir

3384 Wimbledon Way

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Lic #1234567, ABR,CNHS,IRES

Properties Recently Sold

3417 Summerset Cir

Remarks: For info only.

3493 Wimbledon Way

3420 Summerset Cir

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Lic #1234567, ABR,CNHS,IRES

Properties Recently Sold

3377 Summerset Cir

3493 Wimbledon Way

3487 Wimbledon Way

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Lic #1234567, ABR,CNHS,IRES

Properties Recently Sold