AN INDUSTRIAL VISIT ON THE MARKETING DEPARTMENT OF ZYDUS-CADILA HEALTH-CARE LIMITED SUMITTED BY

SHINGALA MAYUR FY BBA DIV-B ROLL NO-85

SUMITTED TO
SHRI CHIMANBHAI PATEL INSTITUTE OF BUSINESS ADMINISTRATION S.G HIGHWAY AHMEDABAD 2008-2009

PREFACE
Practical Studies is a part of the Professional studies & for the student of business administrative. Business world is dynamic and ever growing and for pertinent awareness of it only theoretical knowledge is not enough practical studies help us to understand real world situation and the application of management principles to the practice. It is an important part of our practical studies by analyzing the company. We had visited the Zydus cadila for the purpose. I have gathered all required information and analyzed them in proper manner. This report is sincere attempt to analyses the back ground of the company.

ACKNOWLEDGE
I wish to acknowledge my sincere gratitude to the Director Shri D.M.Shikh of our Institute Shri Chimanbhai Patel Business administration, who took active and deep interest for furnishing us opportunity co-operative faculty and creative effective environment for completion of this practical work. I also would like and express my sincere gratitude to wards prof.Ms. Seema Hariramani Who took deep interest and provides us his prosperous knowledge and light of guidelines which are helpful for fulfilling and completing this report. I acknowledge specially to the administrative staff and working staff of ZYDUS CADILA for permitting us to visit their plant and passing us useful information, about their production process and warm welcome.

ngala Mayor A.

Shi

INDEX
No . Section :1
1 2 3 4 5 6 7 8 9 1 2 Introduction to pharmaceutical industry in India Introduction to Zydus cadila General Information of the company Form of Organization and type of industry Existing management group Achievements Mission and vision of the company Global reach Location and pollution control

Particulars PART-1

Page No.

Section :-2
Information about production Ware Housing

3 4 5 6 7 1 2 3 4 5

Tablet Manufacturing Potential Manufacturing Liquid oral Department Soft capsul Department Different product of Zydus cadila

Section :-3
Information of Human resources Trade Union Performance Promotion Welfare facilities

PART-2
1 2 3 4 5 6 7 8 9 10 Introduction about marketing Introduction of marketing Introduction to marketing Research Marketing Research of cadila Demand For casting Market Segmentation Marketing Mix Channel of Distribution Advertisings Social Responsibility CONCLUSION BIBLIOGRPHY

PART: 1
SECTION: 1

1. INTRODUCTION OF PHARMACEUTICAL INDUSTRY IN INDIA

India has achieved international standards in the production of synthetic Drugs, vitamins, anti-biotic, etc. For the first time in India penicillin hydrogen peroxide DDT etc. Began to be manufacture right from the first five year plan some of the projects were complete. At Hydra bad the synthetic drugs projects which produces Phoenician suspect vitamin B etc has been instated. With a view to project consumers in India government of India issued the drug control order in 1970 imposing certain restriction on the prices of essential life saving drugs

In India production of drugs covers a wide range of bulk synthetic photo Chemicals vitamins biological products etc. The technology adopted for the production of bulk drugs converts intricate and sophisticated fermen- tation technology, synthetic operation & extractive and purification of active principals contained in the plants and animals kingdom. To total demand for bulk drugs and formulation at the end of sixth plan period (i.e. in 1984-85) was estimated at Rs.815 crore and Rs.2450 crores respectively. The actual production was the order of Rs.377 crores in the case of bulk and Rs.1387 crores in the dase of formulation. Althought the production of Bulk drugs and formulation has shown a steady increase during the period of sixth plan.There was short fed in the production mainly because demand did not pick up was anticipated due to the high cost of drugs. There is need to improve R&D to reduce the cost of production of bulk drugs and develop new drugs for combating in the country.there should be closer interaction between the national laboratories and drugs manufacturing unit in order to modernize and update there processes. The objective are achieved self-sufficiently and to make available quality at reasonable prices to the masses of people in the country. Productin Homeopathic and unani should also be encouraged. Most of the machinery required by the India Drug industry is manufactured in the country but during the period of seventh plan efforts will have to be made for providing efficient automatic and high speed equipment for the quality and research and development etc. During the year, the companys domestic branded formulations business grew by 13.40 % and recorded, a sale of Rs.11098 mn from Rs.9790mn in 2006-2007.The company improved its ranking to become the 4th largest pharmaceutical company in India with a Markey share of 3.70 %. During the year, the company launched more than new molecules and over 25line extensions in the domestics formulation of these, 10 were the first launched India. New products contributed about 3%to the domestic branded Formulations sale of company. Introducing a new range of products in the detemutology segment, 10 products were launched by live healthcare, 10 subsiding of cadila Healthcare Ltd.

2. INTRODUCTIN OF ZYDUS CADILA

Looking back, Fifty years ago not much could be solid about the Indian pharmaceutical industry. The country unable to be self-reliant in this field, had to heavily depend on imports for drugs and pharmaceutical. A situation which was turned in to an opportunity by the establishment of cadila. At the time of Indias independence in 1947, our chairman, MR.Ramanbhai B.patel was completing his graduation at the Baroda science college later he joined the him. College of pharmacy, Ahmedabad with the entire nation gearing up to make India self-reliant in all spheres Mr. Patel was determined to contribute his share by turning an entrepreneur and setting up a pharmaceuticals company. Cadila was founded in 1951. Emerging as a modest pharmaceutical company, the company came out with a wide range of innovation products. And with the drawing of the goes grew big enough to have a stronghold in the industry. By then, one of leading pharmaceuticals companies eagilas business policies increased the companys profits enabling it to expand and diversify.
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The goes saw a change in the economic policies. The decade also marked the begning of a new economic frame work and shift in government policies thrive in a changing business environment, the group decided. To restructure its operations in 1995. Cadila healths are udder the aegis of the zydus group comes in to existence with a focus health care solution. And in just a short time zydus cadila became a name to lack on with in the health care industry. Keeping pace with change is its four decades of expertise in R&D that has seen the introduction of new product. Internally, a cloture of openness has entered a healthy and vibrant work ethos that has spearheaded the group presence in a verify of sectors, formulation, bulk drugs, diagnostics, biologion herbas, animal health care products and cosmetics.

Zydus cadilas product portfolio of brands is among the most recognized in the Indian healthcare Industry. Through focus therapy management, they constantly enhance the value of brands. New addition to this existing family of brands will support the medical fraternity in their search for new therapies. Continues brand development programs will enhance Zydus cadilas proven strength in the field of Parma marketing in the year ahead. They believe that shared vision can bring in new opportunities to achieve global synergies alliance and joint ventures will help bring new array of niche products that add value to every dimension of healthcare. In the complain with the correct Good Manufacturing practices (CGMP), the aim manufacturing facility has a single point of entry through change rooms. The formulation manufacturing facility has separate unit for different dosage forms like tablets and capsues, liquid oral and injection. These units are well connected to the warehouse and other support areas. During the year, the companys domestic branded formulation business grew by 13.4 % and recorded a sale of Rs.11,098mn in 2006-2007The company improved its ranking to become the 4th largest pharmaceutical company in India with a market share of 3.70 %.

3. GENERAL INFORMATION OF THE COMPANY

NAME LOCATION FACTORY

:- Cadila Healthcare limited :- Cadila Healthcare limited Shekhej-Bavla N.H.NO.8 Moraiya, Taluka:Dist:-

Sanand Ahmedabad.

OTHER

:-Zydus Byk Healthcare Ltd. C/4 M.I.D.C. pawna Village, Thane Belapur village, Vashi, Mumbai-400 705

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REGISTERED OFFICE &CORPORATE OFFICE :-Cadila healthcare Limited Zydus Tower, Satelite Cross Roads, Ahmedabad-380 015 WORK PLACES :: S.No.417, 419, and420 Village Moraiya, Taluka:-Sanand, Dist.:-Ahmedabad -382 210 : S.No396/403, Moraiya Village, Taluka:-Sanand, Dist:-Ahmedabad-382 210. : 5504, G.I.D.C. Estate, Phase 3, Vatwa, Ahmedabad. :291, G.I.D.C. Estate, Ankleshwar.

Formulation

Research Center

GRD Plant

Bulk Drug Unit

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4.FORM OF ORGANISATION AND TYPE OF INDUSTRY

FORM:Cadila healthcare limited is a public limited company i.e. its Large Scale unit so according to companies Act, 1956 Cadila can invite general public to subscribe for its shares and debentures. Any person can be member of cadila by purchasing minimum one share of Rs.10. Currently Company has Rs.90crores of paid up share capital.

TYPE:Cadila Healthcare is a manufacturing type of organization, which converts raw materials in to finished goods that is cadila is a pharmaceutical company, which produces medicines s a finish goods and helps the hands that heal.

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5.EXITING MANAGEMENT GROUP

Zydus cadila being public limited company has over 300 people in management group including research scientists, medical advisor, trained plant personal and other professionals to help cadila to achieve its goals. In exiting management group, it includes

BOARD OF DIRECTORS
SHRI RAMANBHAI B. PATEL

CHAIRMAN&MANAGING DIRECTOR
SHRI PANKANJ R. PATEL

MANAGING DIRECTOR
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DR.SHRVIL P. PATEL

DIRECTORS
SHRI MUKESH M. PATEL SHRI PRANLAL BHOGILAL SHRI H. K. BILPODIWALA SHRI H. DHANRAJGIR

COMPANY SECRETARY
UPES H. SHAH

BANKERS
BANK OF BARODA STATE BANK OF INDIA CORPORATE BANK CITY BANK ICICI BANK

AUDITORS
MUKESH M. SHAH &CO. CHARTERED ACCOUNTANT

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6.ACHIEVEMENTS
Zydus cadila achievements are as under A full fledged R&D center was set up with reorganization from the department of science and technology, governments of India Cadila received the national Awards for import substitution developed the processed technology for the anti-diabetic drugs globenclamide Received the first award from chemical for it was exported performance consecutively for two year from 1982-84 and the top awards for export performance for the year 1985-86 Received the award for excellent in quality from Indian drug manufacturers association.

2005:15

The Zydus cadila healthcare limited is depends on efficiency, loyalty, ability to work hard as well as development of people. The guiding principles were lowest possible prices to the drug producer and highest possible quality of drug products of sale. This was an extremely way for pocketing the profit for the middleman Another major cause of success of the Zydus cadila healthcare limited were the part of forces. The Zydus cadila Healthcare limited the system is fastest. A company produced the drug, and other medical products and sale in National and international Market. The member and chairman elected a managing committee. Each member has voting rights, regardless for the number of shares. He was purchased. Another cause of success is quality of products. Zydus cadila almost better looked on his product quality is hygienic and best in India.

2007:Improved ranking to become 4th largest pharmaceutical company India with a market share of 3.70 % .During the year, company has launched more than 35 mew product and over 25 line extensions including 10 products, which were launched for the first time in India. The companys major formulations division, Alidw was restructured and two new subdivision Corza and fortiza were launched. During the year under review, the company achieved sales of Rs.17191mn, showing a growth of 14.50 % compared to the previous year.

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7.MISSION AND VISION OF THE COMPANY

MISSION:Though cadila is one of the leading pharmaceutical companies in India. The strong foundations explore, innovate and seek new avenues for growth. The commitment of the company underlines the core of the company, underlines the core-belief of being dedicated to life in all its various aspect. The mission of the company is care for peoples health and for fulfillment of this commitment. They go beyond the realm of the pharmaceutical and offering products of the highest quality. They support the hands that with innovative contribution in patient care. Zydus cadila mission is also to create a healthcare world is sup poring by a wide ranging presence in formulation Diagnostic, Biological consmetics, vaccines herbal, bulk drug animal healthcare. We shall lead the way by talent to technology drawing resource and research from every come of the global.

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GEOGRAPHICAL ADVANTAGE
Some advantage engaged by cadila healthcare Limited due to its mission. a) By shifting their plant to Maraiyathey will have their advantage of cheap labour and land. b) As they are in development of some background region. They will very low commission by government. c) As the demand is more in India it has greater benefits. d) Product named occupussae which is being imported from is marketed cadila by which they earn around 3 crore per month.

VISION:Zydus cadila looks forward to enter the global market by building a product portfolio of innovative value added products. The vision is to one of the leading Asian player by 2010 and a global player by 2020. Established in 1952 as cadila laboratories by late Ramanbhai B.Patel. It becomes the 4th largest Indian pharmaceutical company.

DEDICATED TO VISION:As new age drawn on the healthcare industry, new paradigms are bought into play repaid advantages in technology and science have ushered in a new world of thought Zydus cadilas effort to explore these brave new worlds will be an on going one. The growth drivers of innovations in research holistic approach to healthcare high technology and combined expertise of its people will be the new routes to leadership in a highly competitive healthcare industry.

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8.GLOBAL REACH
Countries where Zydus cadila products are exported.

AFRICA Etopia Ghana Mauritius Tanzania Uganda Sierra Lone South Africa

CLS Belarus Estonia Georgia Kazakhstan Latvia Moldova Russia Ukraine Uzbekistan SOUTH-EAST ASIA Cambodia

EUROPE Bulgaria Czech Republic Romania Malta

MIDDLE EAST Bahrain

OTHERS Panama
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Sudan Sultanate of Oman Yemen Jordan

Hong Kong Malaysia Philippines U.K. Sri Lanka Thailand

West India Mexico papu new Guinea Germany

9.LOCTION AND POLLUTION CONTROL

LOCATION:Industrial location is a place where actual production is done which is also called plant location. Usually an industrialist likes to locate at a place where he can get maximum benefits of environment and can minimize cost of production. Zydus cadila located on harkey-bavla, National highway No.8, and village: moriya, Taluka: Sanand, Distict: Ahmedabad- 382210 The groups formulation manufacturing facilities are based at the new state of the art complex at Moraiya located 15kms. from Ahmedabad. Spread over an area of 13600Sq.Mts.The plant is the largest of a kind at a single location. The government of Gujarat has recognized the unit as a prestigious unit. It is getting the major benefit of infrastructural facilities, as Ahmedabad is an urban city. It is getting maximum infrastructural facilities

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of roads, transport services; power supply etc.It is getting skilled labour forces at reasonable price. As it is loated on National highway o.8, it can easily transport its product to any state very easily.

POLLUTION CONTROL:As Zydus cadila is a pharmaceutical company, it has to take care of environment because while production process certain harmful chemicals are passed in environment. Correctly Zydus cadila has a big garden where water is recycled and reduced in watering the plants. Effluent treatement plant is located around the plant area. Zydus cadila has a systems in such a way that the air, jerms and dust can not enter from the doors when over it opens. They have set meters that prohibit the air and create such an air pressure. On the other hands, they also take care of the products supplied in the market. After the product reach to its expiry date they gather all expiry dated medicines and destroy them. They also take care of the health of their consumer and the social environment where they work.

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SECTION:-2

1.INFORMATION ABOUT PRODUCTION

ZYDUS cadila has been continuously investing in the latest teohnological advancement enhance efficiency of operation and improves quality standards. The company is multilocation manufacturing based at ahmedabad and ankleshwar in gujarat of high press ion equipment and integrated systeam .The key to excellence has been the manufacturing policy which ensures better utilization of capacities and provaides high quality product in a cost effective and efficient manner. The complains with the current goods manufacturing practices (CGMP) The main manufacturing facility as a single pain of energy through change room. The formulation manufacturing facilities has separate units for different department from like tablets hard gelation capsule, liquids orals and inject able

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There unit are well connected to the ware-housing and other support area. The inject able department has injected washing, sterilizing feeling and sealing area.

Production department includes different kind of sub department as are under.

WARE HOUSING RAW & PACKING MATERIAL TABLET MANUFACTURING TABLET PACKING DEPARTMENT POTENTIAL MANUFACTURING LIQUID ORAL DEPARTMENT SOFT CAPSUL DEPARTMENT

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HARD CAPSUL DEPARTMENT WAREHOUSE FOR SALEABLE ITEM

2.WARE HOUSING
Storing of packing material and raw material is done here .it is employed by a steakermachine which is operated by a single person for carring purpose of a clertor of 2000kg capacity. Here raw material is checked by material visual method. In the warehousing two parts of this department Packing Raw material Here, there two type of manufacturing material (1)PRIMARY MANUFACTURING MATERIAL Primary manufacturing materials used for strips, drysters and bottles. (2)SECONDARY MANUFACTURING MATERIAL Secondary manufacturing material used for boxes, art No., No. of size is labeled here only. Warehousing include one computer room from where people of warehousing get on line date about packing.

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In the warehousing was center pharmacy department include. This center pharmacy department air look production on this room. All material manufacturing packing received P.P.M.C, M.C.D.etc. First yellow label are stitched on different pacing boxes. There are two type of label used for rejection and accept ion. Here, green label used for acceptance of packing boxes and Red label used for rejection of pacing box. After rejection goods are sent back to party.Here, one separate area of rejection. The main thing is the warehousing department area 1.5 kms.

3.TABLET MANUFACTURING
GRAMULATION AREA :Gramulation means mixing, grinding and drying of different gramules and forming drugs. Whole gramulation process is done in first three machine i.e.mixture, gringer and dryer. This all are Indian Machines, Zydus has two sets of this machines in two opposite room. Set-1 has capacity of 15 tonns while another machine has capacity of 100kg. After gramulation period different procedures are done, drug to from saleable tablets that is size reduction by compression, coating and polishing and packing. After druging is done, drugs goes into latest technology high speed compressor which has capacity to compress 5 lakh tablets per hour, then tablets goes into coating or polishing machine. Some kind of tablets needs coating and some kind of polishing. This machine has capacity of coating 1500tablets per hour.
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 PACKING SECTOR :-

After tablets manufacturing it need packing. In the tablet packing sector are 12 lines in machine packing. There are 3 type of packing. (1)Blister packing (2) Strip packing (3)Alu Alu packing

4.POTENTIAL MANUFACTURING
This area is stral area or inject able so an entering this room. This zone to divided in to different zones according to different products. Gray zone White zone Black zone As in all department procedure done. In this divided in different stages:(1)WASHING DEPARTMENT The process for making injection are started with washing there bottles are washed in same way as done in oral liquid manufacturing department. Bottle is washed 3 times i.e. Cold-Hot respectively with water. (2)DRY ZONES After get washed bottles are wet, hance they are dried. (3)HEATING ZONE Heating zone has two stages i.e. heating and sterilization.

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(A)HEATING:Here, bottles are heated at 100 c to kill some micro organisms. (B)STERILIZATION:Here, Bottles are started sterilized at 350 c and it kills all micro Organisms presentable earlier in bottle. (4)COLLING ZONE Here, Bottles get cooled from tempreture at 30 c. (5)FILLING After bottles get cooled they are filled now drugs oar liquid. (6)SEALING After Bottles are filled they are sealed by machines.

(7)VISIUAL INSPECTION After Bottles are sealed they are manually inspected and if any bed particles or micro organisms seen then bottles are rejected and otherwise approved. (8)PACKING Firstly Bottles are packed into small box which contains 16 glisters and small boxes are packed in to big box which contains 16 x 6 glister.Hence, it contains 96 glisters

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5.LIQUID ORAL DEPARTMENT

In the Liquid oral department is included bottles washing area sugar changing room etc.There are several stages in oral liquid manufacturing process which is as under. (1)Washing Bottles (2)Inspection of Bottles (3)Filling (4)Sealing (5)Manual Visual Checking (6) Labeling packing (7)Packing in Big-Boxes (1)WASHING BOTTLES Here, Bottles are washed with totally auto wash machine. This machine washed 20 bottles at a time. A machine washes a single bottle three times cold, cold and Hot water with respectively from all the sides of bottles. (2)INSPECTION BOTTLES After washing bottles, they are manually inspected and if some bad particles or micro organisms are seen bottle is rejected otherwise accepted.

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(3)FILLING There are two ways to fill up a bottle i.e.Volumatric and Vocumatric.Here, work is done with help of 12 head auto filling machine with volumetric method. (4)MANUALLY VISUAL CHECKING Here, quid is checked visually whether it is free micro organisms and bad particles or not. If any useless thing like this is seen whole bottle is rejected. In case of oral liquid they also checks volume. (5)SEALING Here, sealing is done with help of 8 head auto sealing machine.

(6)LABELLING Labelling is done by auto labeling machine. (7)PACKING IN BIG BOXES After forming saleable bottles filled with group 36 bottles are kept in one big box and each bottle contains 200 ml liquid.

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6.SOFT CAPSUL DEPARTMENT

The following process is done to produces this capsules as under. (1)Galuntine preparation (2)Filling (3)Drying (4)Inspection (5)Packing (1)GALUNTINE PREPARATION In Soft capsul out shells area is prepare by machine in company only. This machine capacity is 500 it. The galutine making by hot water and 60 to 70 degree temperature. This Indian machine has capacity to produce 450000 out side from 1 kg. raw material. (2)FELLING Different drug are filled in soft shells by this machine. This is made by Indian machine. (3)DRYING After filling capsul now it is kept drying and then it capsul is facilitate to A.C strorage.This A.C.strorage temperature below 25 degree & heading is
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35 degree.Hence, this capsul as 48 hour doing standerlized.Dryer has capacity to work 25 hours a week. (4) INSPACTION CAPSULE After drying and filling is visual inspection is done. There are many problems in the capsul such as less capsul D shape capsul etc. Possible type of rejection in capsul: -Empty packet -Improper cutting (cut packet) -Roll joint

(5)PACKING Lastly, has packing is done by three methods. (A) BLISTER PACKING Blister packing is imported of tablet packing (B)STRIP PACKING The Zydus cadila has also traditional strip packing. In small companies, this type of packing is used. (C)ALU ALU PACKING Alu Alu packing of cadila group or our country use because this packing is macking on aluminum not a plastic or any materials.

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7.DIFFERENY PRODUCTS OF ZYDUS CADILA

Zydus cadila is the flagship division and has a product portfolio of active brands that includes brands in various product categories. The key brands marketed by Zydus cadila are ciprobid(anti-infective),ocid(gastrointestinal), Dexona(corticosteroid),Oxalgin(pain-management),med-od(pain management)and oriprim(anti-infective)

BRAND Lori din Loratadine

ACTIVE INGRDIENT

DOSAGE FROMS Tablet Tablet Kit Capsule Supension

CATEGORY Anti Anti Histamine Anti olcerant

Lori din-D Lorataine and pseudoephedrin HCL Helt kit Ocid Omeprazole,Amoxycillin, Trihyelr & Tmidazole Omeprazole

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Ampleillin Ampleillin sediumasterlle Ciprofloxa Ciprofloxacin HCl Cx-3 Cx-4 kit Cyclovir Cx-5 Falcigo Flumed Hipen Efampicin,Jgonoazide and Pyridoxin Rifamoicin.Josnocizide,Phyrodoxin, & Ethamutol HCL Acyclovir

Injection Suspension Tablet Kit Ointment tablet

Anti Histamine Anti infective Anti infective Anti infective Anti infective Anti infective Anti infective Anti infective

Rifampicin,ethamutol HCL, Kit Jsonizide,phrazinamide & Pyridoxine Artesunate sodium strile, Sod Bicarnonate BP Injection, &Sod, Chloride IP Tablet Fluconazole Amoxicillin Trihydrate Tablet Tablet Capsules, Dispersible Tablet, Injection Capsules

Hiben LB

Amoxycilin Trihydrate I.P/B.P. 2Latic Acid Bacillus powders

Anti inefective

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SECTION:-3

1.INFORMATION OF HUMAN RESOUCES

Zydus cadila is the biggest pharmaceutical company in Gujarat. The companys greatest resources are its people. With a shared sense of purpose and common values they work collectively to translate the companys commitment to health and care. Over 3000 people including research scientists, medical advisora, trained plant personnel and other professionals form a focused task-force translating, Zydus cadila commitment to make innovative contributions in the field of healthcare. The company promotes a work culture that encourages active involvement of every member. The company understands and respects individuals needs and provides them with a range of facilities to help them grow as professionals. Recognizing the fact that a happy workforce is a productive workforce, the members. A Fact that is underline in the core belief We build people to build our business. Some functions of personnel department are as follow. 1) Planning 2) Recruitment and selection
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3) Placement and Induction 4) Training 5) Development and Executives 6) Performance Appraisal 7) Job evolution 8) Wages and salary Admistration 9) Promotion 10) Transfer and Separations 11) Labour Welfare 12) Health and safety 13) Trade Union

2.TRADE UNION
The personnel of Zydus cadila is represented by a separate union .The union body is registered. In the history of Zydus cadila any unfavorable incident has never occurred due to which its personnel may be dissatisfied and management has never faced a my lock outs.

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3.PERFORMANCE
The management of zydus cadila is selects the personnel according to the framework of the company training of the personnel are done for skill development and training is also conducted for those personnel who are newly appointed. Through training of working personnel they are introduced to new machines and equipments and trained to handle the precision machinerys marketing manager or trained through refreshment course. The newly recruited personnel are trained to make them work efficiently with the equipment and machinerys. The newly recruited personnel are trained on the job. The personnel are trained according to their personal skills and attitudes. Induction training is separately for managers. The company has been conducting a series of training and management development programmes to build the competencies of its people .The training calendar for the year under review, spanned 1500 training man days.

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4.PROMOTION
The personnels of Zydus cadila are promoted on the basis of each of their performance. The performance of each personnel of the company is monitored individually and they are motivated through recognition and support them in the improvement of their performance. Promotion is a term which covers a change and need higher responsibilities. It normally also main increased pay and better terms and conditions of services, resulting into a higher status or rank. Objective of promotion:1) To recognized and reward the efficiency of an employed. 2) To attract and retain the services of qualified and competent people. 3) To increase the effectiveness of the employee and of the organization. 4) To motivate employees to higher productivity 5) To fill-up higher vacancies from within the organization. 6) To impress upon these concerned that opportunity are available to them also in the organization, if they perform well. 7) To build loyalty, morale and sense of belongingness in the employee.

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5.WELFARE FACILITIES
There are 1200 employees in Zydus cadila.The all employees have to wear uniform at the time of work. There are different sizes of uniform for employees. The qualification is minimum 12th pass and maximum B.Sc, B.pharma or other. The training is given by on the job Training Method. There are some facilities given to the employees which are as follow.
1) The company gives traveling facility, and for that there are 22 buses

2) 3) 4) 5)

available. Company gives mediclaim facilities to employees &his or her family. The company gives canteen facilities. The company gives 2 time tea & snack. The company gives providend fund to the employee after the retirement. School & college fees to the children of employees.

The company also celebrates of employees the end of year. In annual day there are competitive games are done like cricket, singing, reality shows, dance, cooking competition, children competition.

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PART: 2
1.INFORMATION ABOUT MARKETING
Zydus cadila is a flagship division and has a product portfolio of active brands that include brand leaders in various product categories. The key brands marketed by Zydus cadila are ciprobid (Anti-infective), Oxlgin (pain management), mel-od (pain management) and Oriprim (anti-infective). Today Cadila Healthcare limited is very successful industry in our country. Each of the Cadila Healthcare products is selling in everywhere. The Zydus Cadila Healthcare limited is grown up with his own investment. The company which did a turnover reaches Rs.1 million.Cadila develops the anti-diabatic or process technology for the anti-diabatic drug Glibenclaimed turnover reaches Rs.50million.Another Dexona 20 launched for the first time in Indian to provide Dexamathesone in concentration from the treatment of shock. And the turnover reaches Rs.38 million. The Cadila product or brands consolidating the new product launches. The company unmatched souring system by for its single most important edge

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over competitions is what keep its a head of the game, it will have to acknowledgement a fast changing environment.

2.INTRODUCTION OF MARKETING
Many people thing of marketing only as selling and advertising with television commercials, newspapers adds and direct mail companies, internet pictures and sales call However, selling and advertising are only the tip of the marketing iceberg. We define marketing as asocial and managerial process where by individuals and groups obtain what they need and want through creating and exchanging products and value with others.

COMPANY (MARKETER) COMPETITORS SUPPLIERS

MARKETING INTERMIDIARIES END USER MARKET

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THE CORE CONCEPT OF MARKETING

Need, Works and Demands Products Value, cost, Satisfaction Exchange &Transaction Relation &Networks Market

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Marketers & Prospects

3.INTRODUCTION TO MARKETING RESEARCH

In addition to information about competitors and environment happenings, Marketers often need formal studies of specific situations. In such situation, the Marketing intelligence system will not provide the detailed information needed. Managers will need marketing research. They defines marketing research as the systematic design, collection, analysis and reporting of data relevant to a specific marketing situation facing an organization. Every marketing needs research.Markrting research engage in a wild variety of activies,ranging from market potential and market share studies to assessments of customer satisfaction and purchase behaviors to studies of pricing product distribution and promotion activities.

SCOPE OF MARKETING RESEARCH Scope of marketing management covers most common characteristics. 1) Market share analysis 2) Short range for casting 3) Studies of business

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4) Long range for castings 5) Determination of Market potential 6) Sales Analysis 7) Studies of Business Treads 8) Competitive product studies 9) Measurement of Market potential MARKRTING RESEARCH PROCESS

Defining problems& Research Objectives Developing the Research plan Collecting the Information Analysis the Information

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Present the

findings

4.MARKETING RESEARCH OF CADILA

Cadila Industries Ltd. Is a market leader of medicine industry in northern region only because of the reason of marketing research. In spirit must under go marketing research in the company, Cadila invite in those people who were competent and intellectual in the research work and were professional quality. Cadila have separate research and development and Cadila have to find out new requirement. The company is researching about the competitors in details for making perfect and prcised research work. During their research programme company finds out new products by asking certain questions to consumers about their requirement so as to collect data. Company also invites suggestions, compalence and opinions of the consumer about their products price and quality on behalf of company.

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5.DEMAND FORCASTING
Total market demand, the total volume of a product or services that would be bought by a defined consumer group in a defined geographic area in a defined time period in a defined marketing environment under a defined level under a defined level and mix of industry marketing efforts. Total market demand is not s fixed number but a function of the stated conditions. It will also factors ranging from the level of consumer health concerns to the wealthier in key market area. The demand for the premium cadila brands will be affected by economic conditions. For casting is the art of estimating future buyers are likely to do under a given set of conditions. Very few products or services lend themselves to easy forcasting.Those that does generally involve a product with steady sales, or sales growth, in a stable competitive situation. All for casting are built on one of three information bases What people says, What people do, or
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What people have done. The first basis-what people say included surveying the opinions of buyers or those close to them, such as sales people or outside experts. It includes three methods: Surveys of buyer intention, composites of sales force opion, and expert opinions. The second basis: What people do involves putting the product into a test market to assess buyer response. The final basis: what people have done involves analyzing records of past buying behaviour or using post sales analysis.

For casting demand for a consumer is not as easy as another consumer and industrial product because it has fluctuation in demand throughout the gear during the season there is high demand and in off season it is slow. However Cadila Industry Ltd.has performed well in for casting demand. Zydus Cadila is deciding demand from some ways.Zydus cadila sends their people to doctor and they also decide demand from their previous sale of the company.

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6.MARKET SEGMENTATION
The economic theory of phase competition assumes that all buyers are a like and consumers behavior is unidimensional based of the concept of economic man model. The behavioral science; on the other hand have developed multi concept of buyers behavior and indicated. A marketing segment is a meaningful buyer group having similar wants segmentation is a consumer oriented marketing strategy. Marketing segmentation gives formal reorganization to his fact that wants of desires of consumer and we can formulate a specific category or segment of the market so that supply will have best co-relation with demand and complex baser behavior is the root causes of market segmentation. Marketing segmentation is a process in which of dividing buyer in to various groups with a common needs or want in to different classes on the basis of require age, sex, preference, habits, prejudice etc.They give more important to region wide and age mix etc. Creams are young generation so it is denoting that youngers demand can be estimated from this. Market

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segmentation is a method of for achieving maximum market response from limited marketing resources. In marketing segmentation, there are three bases of market segmentation. 1) 2) 3) 4) Geographical Demographic Behavioural Psychographic

(1) GEOGRAPHICAL SEGMENTATION:Geographical segmentation calls for dividing the market in to different geographical units such as nation, region, states, countries, cities or neighborhoods company may decide to operate in one or a few geographical areas, or to operate in all area but pay attention to geographical difference in needs and wants. (2)DEMOGRAPHIC SEGMENTATION:Demographic segmentation dividing the market in to groups based on demographic variable such as age, gender, family size, family life cycle, income, occupation, eduction, religion. (3)BEHAVIOURAL SEGMENTATIOM:Behavioural segmentation divides buyers market in to groups on consumer knowledge, attitudes, user, or responses to a product. Many marketers believe that behavioral variables are the best starting point for building market segments. (4)PSYCHOGRAPHIC SEGMENTATION:Psychographic is the science of using psychology and demographics to better understand consumers. In psychographic segmentation, buyers are divided into different groups on the basis of psychological personality traits, life style or values. People within the same demographic group can exhibit very different psychographic profile. Zydus cadila; s products are manufactured on the basis of diseases. Drugs are manufactured on the basis of age i.e.Medician are different for child and oldest person. According to requirement of doctors they are manufactured medicine.

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7.MARKETING MIX
Once the company has decided on its overall competitive marketing strategy, it is ready to begin planning the detailed of the marketing mix, one of the major concepts in modern marketing we defined marketing mix as the set of controllable, technical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected in to four groups of variables known as the four: Product, price, place and promotion. In order to satisfy the needs of its consumers, business firm must determine a marketing mix. Marketing mix is the term used which constitute the core of a company marketing systeam.The product, the price structure, the promotional activites, and the distribution systeam.

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PRODUCTS Variety Quality Design Fetuses Brand Name Packing Services

PLACE Channels Coverage Assortments Locations Inventory Transportation Logistics

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TARGET CONSUMERS

INTENDED POSITIONING

PROMOTION Advertising Personal Selling Promotion Public Relation THE 4Ps OF THE MARKETING MIX:-

PRICE List price Discounts Allowances Payment period Credit Terms

Marketing mix is a blandly of decision in the 4ps.It is a systeam comprising the subsystem of price, product, promotion and place. There elements of the marketing mix are interelared because decision in one are affect the others. Marketing mix is a dynamic concept as it keeps on changing with changes in market condition and enviournment.The major instruments of marketing in instruments of machinery in the hands of management are

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(1)PRODUCTS:A product means the goods and services combination. The company offers to the target market. Its shape, design, characteristic utility etc. (2)PRICES:Price is the amount of money customers have to pay to obtain the product policies regarding pricing, offering discounts, trade in allowances and credit terms to adjust for the current competitive situation. (3)PLACE:Place includes company activities that make the product available to target consumers.Policiy regarding outlets for sales channels of distribution location and layout of stores etc. (4)PROMOTION:Promotion means activities that communicate the merit the product and persuade target customers to buy it. Promotion methods of communicating with customers through personal selling, social contracts, advertising publicity. There is another concern however, that is valid it holds that the 4Ps. Concept takes the seller view of the market, not the buyers view. From the buyers view point in this age of connectedness the 4p might be better described as 4Cs 4Ps 4Cs Product Customer solution Price Customer cost Place Convenience Promotion Communication

8.CHANNEL OF DISTRIBUTION
Whole channel view, designing international channels that take into account all the necessary links in distributing the sellers products to sellers headquarter organization, channels among nations, and channels within nations. The three major links between the seller and the final buyer.

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Sellers Seller Headquarter Organization Channel between Nations Channels within Nations Final user or Buyer

Zydus cadila has a direct contact with 182000 doctors from all over the country trough a dynamic force of more than 1000 strong representatives so that Zydus cadila has a more powerful for a point of view distribution channels. The raw material it will go to state of the art research and development center, both at moraiya, financing expansion of its bulk drugs unit at ankleshwar (gujarat) and go to ahmedabad forwarding distribution then send the respective clearing and forwarding agent then they send to local market
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distributors agent and agent to the main stockiest then they send it to the retailers. Zydus cadila has a more than 1500 medical representatives more than 10 main branch offices, more than 1500 stockist.Zydus cadila has a 3500 employees in an over the country.700 sales men in ahmedabad. This is a distribution channels in a Zydus cadila starts with raw-material and end with customers.

9.ADVERTISING
A specific communication that has to be accomplished with specific target audience during specific period of time is object of advertising. Form inception stages itself Zydus has been known to believe and depend on the role that advertising and sales communication has to play in the success of a brand, the advertisement of the product gives in different channels such as Sony, zee, starplus, etc.

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Advertising literally means to make known to public especially to encourage sales. Advertising is presentation of ideas, goods or services paid for by an identification or identifications sponsor.

10.SOCIAL RESPONSIBILITES
In the field of social responsibilities.Zydus cadila group has adopted the moraiya village, the company provides free treatment meet to the people of village. The companies also mix arrangement of operation by well known surgeons for the people suffering form dieses like kidney, stene at free of cost.

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The company provides free medicines to different clubs like lion clubs, loyal clubs, Rotary clubs and Red Cross society as charity. At present the company is planning to arrange the hypertension programme at different corporate facilities to help the employee who are suffering from hypertension. Now, in the modern period, there are so many companies are takes care of sociality. They are giving free services & facilities, which can be increase in the life-style. Such as Zydus cadila is also gives free medicines and other inject ional item to society. So Zydus cadila social responsibilities is very good.

CONCLUSION
My visit to Zydus cadila has given me lots of information about how on organization is run successfully. It has given me total practical knowledge of theories. I have learned and widened my level of learning and under standing.Zydus cadila is unit whose motive to achieve one of 4th industries in pharmaceuticals in 2007, help to it set high quality standards and technology, thus I can say Zydus cadila.

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DEDICATED TO LIFE

BIBLIOGRAPHY
Books:1) Marketing management
(13th edition) Kotler, Keller, koshy, jha 2) Human Resources management (Text and cases, 5th edition) K.Aswathappa
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Websites:1) WWW.Zydus cadila.com 2) WWW.Google.com

Annual report (20007-2008)

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