A.S.

ANIL RAJ (MA,PGDHA,MBA,LLB)

Phone : +9895558293, (0474)2763832 Email: anilandmails@yahoo.com, anilraj@cheerful.com. Senior level positions in Business Development, Sales & Marketing, Client Relationship Management with leading organisations operating in the State of Kerala, India. PROFESSIONAL PROFILE A dynamic professional with nearly 17 years of rich experience in Business Development, Key Account Management with leading organisations in the national and International levels. An intense planner with demonstrated abilities in devising strategies to enhance business, streamline work flow networks, promote products for business excellence. Exceptional relationship building and maintaining skills with upper level decision makers; seizing control of critical problem areas and delivering on client commitments. Certifiable year on year success in achieving revenue & business growth objectives in highly competitive and dynamic environments. Excellent interpersonal, communication and organisational skills with proven abilities leading motivated teams towards achieving organisational goals.

SELECTED ACHIEVEMENT HIGHLIGHTS Acquired expertise in breaking new avenues & driving sales growth activities; conducting opportunity analysis by keeping abreast of market trends and competitor moves while at ASCL-AB. Distinction of being the BEST MAN for tripling the sales turnover to Rs. 5 Crore and maintaining the same in the rest of the quarters as an Institutional Marketing Executive for Philips International Sales Lighting in 1999. Won the first position at the New Product Launch Competition at All Kerala MBA inter College Fest. A hands on People Manager who holds the credit of enhancing business by way of effectively training Sales Teams and motivating them to higher levels of performance while at ASCL-AB.

AREAS OF EXPERTISE Business Development Developing and implementing monthly / annual goals, short, long term budgets and developing Business / Operational Plans for the achievement of these goals. Developing Business Continuity Plans to anticipate risk and guards against business disruption in case of unforeseen events. Analysing business potential, conceptualising & executing strategies to drive sales and augment turnover. Monitoring competitor activities and devising effective counter measures. Market Development Identifying new market segments and tapping profitable business opportunities. Evolving market segmentation & penetration strategies to achieve product wise targets. Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per targeted plans as well as through lead generation.

 Enabling business growth by developing and managing a network of Channel Partners across assigned territories. Guiding and training Partners to accomplish set revenue and business targets. Key Account Management Interfacing with Individuals / key influencers among Corporate for ascertaining requirements, making presentations and delivering need based product solutions. Ensuring speedy resolution of queries & grievances to maximise client satisfaction levels. Maintaining excellent relations with clients to generate avenues for further business. Team Management Managing the gamut of tasks including manpower planning, recruitment, induction and training of In-house Sales Teams and monitoring their performance for further improvement on manpower skills. Creating an environment that sustains and encourage high performance; motivating teams in optimising their contribution levels. PROFESSIONAL EXPERIENCE Marketing Manager T.I.M.E- (Triumphant Institute of Management Education) Current Job

Responsible for increasing the cash flow from all the segments so as to double the turn over when compared with the former Financial Year. Significant Highlights: Developing and implementing Brand and Marketing communications plan to support business plan Internal Communications for optimum use of available human recourses to implement Multi-tasking. Develop branding/marketing strategies, develop and execute them in accordance with the overall business plan of the organization. Brand building and management activities which encompass need creation and behaviour management of the employees. Analyze and use all relevant channels of communications like media, advertising, event management etc for enhancing the image of the organization / Brands both internal and external. Develop a team of marketing professionals

Marketing Manager (Responsible for Sales, Credit Control & Collection for Kerala) May07-June 2011 Asianet Broadband Division, Thiruvananthapuram Driving cash flow worth Rs. 4 Crores with a team of 60 people. Significant Highlights: Devised Cost saving solution for customers in the IT sector. Organized Exhibitions and shows for branding at IT parks. Introduced the Telemedicine concept in Kerala, Wifi and the MLM plan for existing customers and unemployed people. This was envisaged as a source of additional income for the above segment. Augmented business by Rs. 60 Lakhs in FY 2007-08.

 Contributed revenue of Rs. 1 Crore in the 2008-09 by introducing an innovative brand recall technique. Organized team activities to help the team perform better in areas of cash in-flow activities. Conducted Training Programs for team members / subordinates by continuously monitoring performance on set evaluation parameters. Core Manager Bally electronics Pvt. Ltd., Chennai Nov06 to May07

Successfully handled all operations of the organization pertaining to Sales,Marketing,Purchaise and all the functions aimed at sustaining the profitability of the company. Significant Highlights: Generated sales worth Rs. 6 Crore a month. Was instrumental in launching the Brand Khind TV in Chennai. Achieved a net profit of Rs. 45 Lakh on a special promotional activity.(14 Khind Colour TV+Return trip ticket on Jet Airways to Singapore for Rs.9,999/- only) Recipient of The Gold Medal Award from the Chairman.

Sr. Manager Marketing & Sales Nov05 to Oct06 Autoindia.Com, Trivandrum Overseeing complete Marketing and Sales activities of the organization. Also responsible for arranging seminars and training sessions for employees. Significant Highlights: Arranged and conducted the exhibition Autoexpo at New Delhi. Conducted training sessions for new recruits with focus on honing their selling skills and helping to close sales and marketing deals. Increased business through effective marketing strategies; including organizing motor shows and venues for motor beauty contests for creating awareness and branding for the company.

Previous Work Experience

Institutional Marketing & Sales Executive Nov97 to Oct01 Philips International Sales Lighting,(ISL-Holland) based in the ME.

Sales Executive Jul93 to Nov97

Stedman Pharmaceuticals Pvt.Ltd-Chennai.

EDUCATION Bachelor of Law (LLB) Kerala Law Academy Law College, Trivandrum, Kerala University in 2009. Masters in Business Administration (Marketing & HR) TKM Institute of Management,Kollam, Kerala University in 2004 Post Graduate Diploma in Hospital Administration- 2003 Master of Arts (English) Sri Venkateshwara University, Tirupathi in 1999 B.Sc. (Zoology) Fatima Mata National College,Kollam, Kerala University in 1993 INDUSTRIAL TRAININGS Attended trainings on various topics that included: Identifying Customer Focus (B & A), Maintaining Service Standards and Profit Orientation by Management & Marketing Consultant & Services (MMCS) Muscat. Implementing Selling Skills by Philips International Sales Lighting & Mercury International, Dubai, U.A.E. EDUCATIONAL PROJECTS Improving Distributor Salesmen productivity & Merchandizing for Nestle India Ltd. A study on the organizational climate of United Electricals Industries Ltd. (Govt of Kerala) after the implementation of VRS. Evaluation of the Effectiveness of the Hospital Information System at Sanker Institute Of Medical Sciences (SIMS), Kollam (E-business project) Organization Study at Indian Rare Earths Ltd (Government of India). IT SKILLS Thorough knowledge of MS Office Applications and the Internet functions. PERSONAL DETAILS Date of Birth: 15th December1970 Address: Soubhagya, # 154 New Aishwarya Nagar, Thampuran Junction, Vadakkevila (P.O), Kollam, Kerala 691010, India. Phone +91474 2763832(10 AM to 5PM) IST Mobile: + 91 9895558293(8AM to 11 PM)-Indian Standard Time. Nationality: Indian

Languages Known: Fluent in English, Hindi, Malayalam and Tamil Passport Details: F 0927211 valid till 29/11/2014 Marital Status: Married Driving License: Possess a valid Indian (No. 411/ATL/1989)