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  • Leasing The Success Code

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    Maxi Taxi
    97 vues33 pages
    This document outlines the key principles and strategies for successful leasing management of a shopping mall. It discusses identifying the target customer base, planning retail tenant categories and placements, and techniques for retaining relevance over time. The role of the leasing manager is to balance the perspectives of the developer, customers, and retailers to maximize sales and rent. Customer characteristics like demographics, tastes, and entertainment preferences inform the trade and tenant planning process. Placement of retail components involves zoning areas and vertically slicing floors according to categories. Custom built spaces and evolving with changing priorities helps maintain relevance.

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    This document outlines the key principles and strategies for successful leasing management of a shopping mall. It discusses identifying the target customer base, planning retail tenant categories and placements, and techniques for retaining relevance over time. The role of the leasing manager is to balance the perspectives of the developer, customers, and retailers to maximize sales and rent. Customer characteristics like demographics, tastes, and entertainment preferences inform the trade and tenant planning process. Placement of retail components involves zoning areas and vertically slicing floors according to categories. Custom built spaces and evolving with changing priorities helps maintain relevance.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    97 vues33 pages

    Leasing The Success Code

    Transféré par

    Maxi Taxi
    This document outlines the key principles and strategies for successful leasing management of a shopping mall. It discusses identifying the target customer base, planning retail tenant categories and placements, and techniques for retaining relevance over time. The role of the leasing manager is to balance the perspectives of the developer, customers, and retailers to maximize sales and rent. Customer characteristics like demographics, tastes, and entertainment preferences inform the trade and tenant planning process. Placement of retail components involves zoning areas and vertically slicing floors according to categories. Custom built spaces and evolving with changing priorities helps maintain relevance.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 33

    THE SUCCESS CODE

    LEASING

    Presented by: Rajneesh Mahajan VP Leasing Inorbit Malls (I) Pvt. Ltd. 13th May 2011

    Outline
    Guiding principles The Role of a leasing manager Identifying the customer Trade and tenant planning Retaining relevance Placement of retail components Commercial customization

    GUIDING PRINCIPLES

    Leasing professional is not the target audience

    No customer walks the whole mall

    Locate to maximize sales, rent will follow

    THE ROLE OF LEASING MANAGER

    Perspectives
    DEVELOPER PERSPECTIVE

    LEASING MANAGER
    CUSTOMER PERSPECTIVE RETAILER PERSPECTIVE

    Balancing act
    DEVELOPER PERSPECTIVE

    DEVELOPMENT PERSPECTIVE
    CUSTOMER PERSPECTIVE RETAILER PERSPECTIVE

    The role

    WHO IS THE CUSTOMER?

    Identify the customer

    Target audience

    Characteristics
    STUDENT POPULATION

    TRENDY

    LOW DISPOSABLE INCOME

    FASHION CONSCIOUS

    VARIETY AS THE SPICE OF LIFE IMPULSIVE ENTERTRAINMENT AVENUES

    TRADE & TENANT PLANNING

    Positioning LUXURY PREMIUM LUXURY PREMIUM MID MID


    VOLUMES

    PREMIUM LUXURY MID PREMIUM MID MASS

    PRICING

    ANCHOR INLINE RATIOS

    Category allocation

    APPAREL

    NON - APPAREL

    F&B

    Sub category selection


    WOMEN WEAR

    ETHNIC

    WESTERN

    Saris

    Suits

    Regional

    Formal

    Casual

    Party

    Premium Work & Home Occasion Mid Mass

    Premium Mid Mass

    Sub category selection


    WOMEN WEAR

    ETHNIC WIDTH

    WESTERN

    Saris

    Suits

    Regional

    Formal

    Casual

    Party

    Work & Home

    Occasion

    Premium Mid Mass

    D E P T H

    Premium Mid Mass

    PLACEMENT OF RETAIL COMPONENTS

    HORIZONTAL SLICING
    Second First Multiplex Hyperma rket

    Zoning
    F&B Foodcourt Books Departm ent Store FEC

    Electronics

    Fashion Accessories

    VERTICAL SLICING
    Second First Department Store Hyperma rket

    Ground

    Hyperma rket

    Footwear

    Ethnic Wear

    Unisex Fashion

    Jewellery Kids Wear Denims

    Fashion Accessories

    Formal Wear Caf

    Watches

    Departm ent Store

    Unisex Fashion

    Formal Wear

    Ethnic Wear

    Electronics

    Kids Wear

    Footwear

    Denims

    Foodcourt

    Multiplex Department Store

    F&B

    Ground

    Jewellery

    Watches

    Caf

    CUSTOMIZATION

    COMMERCIAL

    Built to suit
    INTRODUCTION GROWTH MATURITY REINVENTION

    S A L E S

    TIME

    RELEVANCE

    RETAINING

    Changing priorities

    Great looking infrastructure International brands Millions of footfall Good rental deals

    Measuring Success

    Higher conversion rate

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