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Overview

ervice Excellence is the first business magazine in Indonesia that focuses on the service world and explains and analyzes the strategies and tactics applied by companies to compete in service industry. The rapid development in service industry has made it becomes more and more complex. Therefore, business players in service industry need a trustworthy and inspirational guidance or reference to broaden their knowledge, skills and capabilities. Service Excellence is presented as the first service magazine in Indonesia that displays data, case studies and strategies from companies that have excelled and succeeded in service industry. The Service Excellence magazine is a must to be read by all business players who want to succeed. Service Excellence magazine is published by Marketing Group, the foremost business magazine publisher in Indonesia.

Readers Profile

The readers of Service Excellence magazine are decision makers and top management from companies such as banks, telecommunications, insurances, automotives and also companies in hospitality business.

Benefits for Advertisers

The advertisers will get many benefits from posting their advertisements in the Service Excellence magazine. The benefits and objectives that can be gained by the advertisers mostly are as follows: Promote their product / service / brand to their target market. Persuade and encourage their target market to buy their product / service / brand. Strengthen their brand and positioning in Indonesias business communities.

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Media Profile
First Edition Format Schedule Cover Price Cover Paper Size Volume Reader Head Office : January, 2011 : Business and economy reference for business people in service industry. : Monthly : Rp. 34.500 /copy : 230 gr : 100 gr : 210 mm x 275 mm : 25.000 Copy : Estimate more than 125.000 Readers : Artha Gading Niaga Blok A No 10-11, Kelapa Gading, Jakarta Utara 14240 - Indonesia. T. (021) 4585 7040 F. (021) 4585 7039

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Columns and Headings:

NoN Segut Service Insight 7 Star Service CASe Study: 1. Banking 2. Financing 3. Insurance 4. Telecommunication 5. Automotive 6. Hospitality 7. Other Service Industries CoNCePt: 1. Service Strategy 2. People Quality (Hrd, Ceo) 3. Technology 4. Service Process 5. CRM 6. Contact Center gloBAl SeRviCe:

Service Company Case Study Case Study From Overseas

SeRviCe FiguRe (PRoFile) iNteRviewS

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Distribution Channels

Bookstore erotskooB

Lounge egnuoL

Campus supmaC

Corporate etaroproC

Airport

-ori r troppA oC
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Distribution Areas
53% 23% Jabodetabek Bandung, Semarang, Jogjakarta Surabaya, Bali Medan, Batam, Lampung, Palembang, Kep. Riau Pontianak, Samarinda, Banjarmasin, Makassar, Manado Others

5% 7% 53%

12% 7% 5%

12% 23%

Readers Based on Gender

55% 45% Male

55%

Female

45%

66

Readers Based on Age

the readers of Service excellence are mostly mature aged people

>55

9% 36% 40% 15%

41-55

31-40

20-30

77

Readers Based on Education

S2/S3

25% 60% 15%

S1

Akademia/diploma

Readers Based on Occupation

unemployed

1% 10% 5% 82% 2%

Professionals

entrepreneurs

employee

PNS/BuMN

Readers Based on Marital Status

85% Married

15%

15%

Single

85%

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Readers SES
> Rp. 10.000.000 Rp. 5.000.000-Rp. 10.000.000 Rp. 2.500.000 -Rp. 5.000.000 < Rp. 2.500.000

28% 49% 18% 5%

Service Excellence Magazines Strengths

Complete Reviews

22% 10% 28% 40%

Up to Date

Complete Events

Great resources and references

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Psychographic

1. People who concern about quality 2. Service-minded individuals 3. People who pay attention to beauty and appearance

4. People who enjoy innovation, creativity and challenge 5. Size AB + 6. High spender

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Advertisement Rate
COVER Two Three Four Pages 1 Pages 3 Pages 5 (210 x 275mm) (210 x 275mm) (210 x 275mm) (210 x 275mm) (210 x 275mm) (210 x 275mm) RP 30.000.000,RP 27.000.000,RP 35.000.000,RP 28.000.000,RP 26.000.000,RP 24.000.000,RP 22.000.000,RP 14.000.000,RP 14.000.000,RP 12.000.000,RP 44.000.000,RP 28.000.000,RP 7.500.000,-

Cover II

DISPLAY/SPECIAL PAGES

Cover III

Cover IV

INSIDE DISPLAY
1 Page (full) 1 Page (trimed)

Full Page (210 x 275mm) Half Page (190 x 127mm) Half Page Vertical (275x100mm) 1/3 Page (190 x 80mm) 2 Pages (420 x 275 mm) Full Page (210 x 275 mm) Max. 700 Char.

Half Page

1/3 Page

CENTRE SPREADS ADVERTORIAL/RUBRIC CREATIVE ADV. MARKET PACKAGE MINI ADS.

2 Pages

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Contact Us
Artha Gading Niaga Blok. A No. 10-11 Kelapa Gading Jakarta 14240 Phone: +62-21 4585 7040 Fax: +62-21 4585 7039 Email: iklan@marketing.co.id www.marketing.co.id

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