Bahria University

(Islamabad Campus)
Management Sciences (Undergraduate Studies)
Course Title:

Department of

Entrepreneurship
CATALOGUE DESCRIPTION
Course Code: Credit Hours: Semester: Prerequisites: Three (3) 7th Semester

COURSE OBJECTIVES
The idea of starting a business is appealing to many people. This course will introduce the many aspects required to create a successful new venture. It is however, just a starting point. The outcome of this course will not be a fully researched business plan, ready to implement. The effort required for meeting such an objective would consume many months of a prospective entrepreneur's time. Rather, this course will help give students a feel for what is involved with being entrepreneurial and if the role of entrepreneur is one he or she might find appealing. The life cycle of a start-up company from the points of view of inventors, engineers or investors includes issues of planning, dealing with legal and tax issues, financial opportunities at different stages, and sources of technical assistance. The course also examines creativity in start-ups and creative gap analysis.

COURSE OUTCOMES
After completing this course, students will be able to:

Applytheentrepreneurialprocess. Analyze the feasibility of a new venture business concept Evaluate his or her own entrepreneurial tendency and ability Brainstorm ideas for new and innovative products or services Use a variety of feasibility tests, assess and select prospective new venture conceptsforfurtherstudy. Conduct focus groups, surveys, and other methods for researching customer reaction to various new venture concepts Conduct a variety of secondary research activities to analyze competition, market trends, industry structures, and other issues relevant to specific new

Bahria University
(Islamabad Campus)
Management Sciences (Undergraduate Studies) Department of

ventureconcepts Examine and analyze issues related to intellectual property protection for specific new product concepts, (e.g., patent and trade name searches) Create promotional items related to specific new product concepts, (e.g., advertising themes, slogans, etc.) Investigate state and federal regulatory requirements for specific industries by contacting relevant agencies.

TEXT BOOKS (S) AND REFERENCES

Patterns of Entrepreneurship. Jack M. Kaplan Entrepreneurship. Robert D. Hisrich, Micheal P. Peters, Dean A. Shepherd. Entrepreneurship. Donald F. Kuratko, Richard M. Hodgetts.

ASSESSMENT EVALUATION
Final Exam Midterm Exam Quizzes Project Assignments 40% 25% 15% 20% End-of-chapter case studies

COMPUTER USAGE (IF ANY)

Powerpoint Presentations

LABORATORY (IF ANY) SYLLABUS BREAKDOWN IN LECTURES (WEEKLY)

WEEK

CONTENTS/TOPICS

01

The Entrepreneurial Process: Profile Perspective Growth Period Entrepreneurial Mindset

Bahria University
(Islamabad Campus)
Management Sciences (Undergraduate Studies)
02 Developing Ideas and Business Opportunities Translate ideas into opportunities Opportunity Analysis Protecting your idea

Department of

03

Analyzing the Markets, Customers and Competition Formulating a successful marketing plan Market analysis and plan Market segmentation Competitive Analysis Pricing and sales strategy Penetrating and selling

04

Preparing the Winning Business Plan Scope Type Steps Involved

05

Setting up the company Forms of Ownership Business startup checklist Employer-Employee agreements Stock option agreements

06

Early-Stage Financing Securing early stage financing Preparing a loan proposal

Bahria University
(Islamabad Campus)
Management Sciences (Undergraduate Studies) CONTENTS/TOPICS WEEK Department of

07

Growth Funding Venture capital process Business value Valuation method Investment opportunities Sources of debt financing

08

Revision MID-TERMS

09

10

Discovering the Value in Intellectual Property Value of trademarks Value of copyrights Value of patents Progress from Idea to patent to enterprise Trade secrets and their protection Benefits of reverse engineering

11

Preparing the Organization for Growth Building an entrepreneurial team Board of directors HRM Capabilities HRIS Manage employee performance Enhance the companys visibility through networking

12

Developing an E-Business Strategy Customer management strategy Understanding key business components Using the internet to strengthen and grow the business Hosting special events

Bahria University
(Islamabad Campus)
Management Sciences (Undergraduate Studies) CONTENTS/TOPICS WEEK Department of

13

Managing Financial Operation Prepare Financial statements, balance sheets, income statements, cash flows Financial projections

14

Buying Existing and Turnaround Businesses and Opening Franchises Choose the right business Buy an existing business Buy a turnaround business Benefits and disadvantages of Franchising

15

Launching a High-Tech Venture Developing the framework

16

Harvesting and Exiting the Venture Create an exit plan Selling Merging Management buy-out agreement Public offering as a harvest option

17

PROJECT PRESENTATIONS

18

FINAL EXAMINATION