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E-Tourism

Web site: http://fsegn.rnu.tn/ Objectives:


SensitizestudentstotheinfluenceofICTsinpromoting tourism. IntegratenewskillsaboutICTs inthefieldofmarketingand tourism. Providestudentswithabigpictureoncurrentandfuture trendsintourisminformaticsincludingvisualrecommender systems,socialcommunities,anduserinterfacedesign.

E-Tourism
References:
TourismManagementDynamics:Trends,management,and tools.DimitriosBuhalisandCarlosCosta.Elsevier,2006. MarketinginTravelandTourism.VictorT.C.Middleton,Alan Fyall andMichaelMorgan.Elsevier(fourthedition),2009. TourismInformatics:VisualTravelRecommenderSystems, SocialCommunities,andUserInterfaceDesign.Nalin Sharda. Informationsciencereference,2010. KnowledgeManagementinHospitalityandTourism.Ricarda B.Bouncken andSungsoo Pyo.TheHaworthHospitalityPress, 2002.

Required knowledge:
GeneralknowledgeonICTs aremuchappreciated.

Riadh Ben Messaoud

Riadh Ben Messaoud

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1. 2. 3. 4. 5. ICTs Revolutionizing Tourism Travel Recommender Systems for E-Tourism Social Communities in E-Tourism User Interface Aspects of E-Tourism Tourism Marketing Information System 1. ICTs Revolutionizing Tourism
1. 2. 3. 4. 5. Introduction Technologicaldevelopments ICTempoweredchange StrategiesforeTourisminthefuture ITtrendsandimplicationsfortourism

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Riadh Ben Messaoud

Riadh Ben Messaoud

Introduction
Information communication technologies (ICTs) have been transforming tourism globally ICT has gradually generated a new paradigms
alteringtheindustrystructure developingrangeofopportunitiesandthreats

Introduction
ICTs play a critical role for the competitiveness of tourism organizations and destinations ICTs are becoming a key determinant of organizational competitiveness A wide range of technological developments propels this evolution. Successful ICT deployment requires innovative management Constantly review developments and adopt the suitable technological solutions in order to maximize competitiveness

ICTs empower consumers to


identify,customizeandpurchasetourismproducts providingtoolsfordeveloping,managinganddistributing offeringsworldwide supporttheglobalizationoftheindustry
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Riadh Ben Messaoud

Technological developments
Massive enhancements in processing capabilities
Computershandlecomplexalgorithmswitha constantlyincreasingspeedofcomputation

Technological developments
Nowadays, nanotechnologies can:
facilitatetheminimizationofhardware reduceproductioncosts improvetheportabilityofdevices

Nowadays, ICTs can:


controltheentireorganization hostdata hostapplications handletheentirebusinessprocess
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Nowadays, nanoelectronics can:


providethehightechnology lowcostmanufacturingrequired makesystemsbecomeinvisibleanddisappear into thebackground
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Riadh Ben Messaoud

Technological developments

Technological developments
Personal computers enable both voice and data communications Development of mobile and portable devices
laptops tabletPCs personaldigitalassistants(PDAs) smartphones

Significant computation power, storage and portability offering lightweight portable People will soon carry a device that incorporates both a mobile phone and a fairly powerful and permanently connected

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Riadh Ben Messaoud

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Technological developments
The proliferation of the Internet, intranets and extranets supports communications between:
employees,units,organizations,externalpartners,consumers

Technological developments
The Internet empowered the distribution of multimedia applications:
textualdata,graphics,pictures,videos,andsounds

Intranets and enterprise resource planning (ERP) systems provide:


interorganizationalsystems anintegratedelectronicinfrastructure synergiesandinteroperabilitybetweenprocesses reductionoflabour costsandincreaseefficiency betterinformeddecisions improvedemployeesperformance betterinternalefficiency interactivitybetweenorganizations
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Search engines (such as Google and Yahoo) provide capability to find anything, including destination and product information An electronic marketplace has emerged and suppliers have developed Internet interfaces to communicate with clientele and partners to sell directly New intermediaries also emerged to:
takeadvantageoftheInternetcapabilities aggregateproductsthroughdynamicpackaging
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Riadh Ben Messaoud

Technological developments
Internet broadband access is charged based on flat access fees, resulting in both:
theexpansionoftimepeoplespendonline ecommerceinvolvement

Technological developments

Wireless and mobile networks have been developed to allow access everywhere
TheGlobalSystemforMobileCommunication(GSM) Voicecommunication WirelessApplicationProtocol(WAP) Data communication GeneralPacketRadioService(GPRS) UniversalMobileTelecommunicationsSystem(UMTS) Thirdgeneration(3G)mobileservices Multimediacommunications WirelessLocalAreaNetworks(WLANs) Connectivityofportabledevicesthrough wirelessradioconnections(WiFi) Bluetoothconnectsdevicesovershortdistances

Increasingly devices are equipped with Bluetooth,WiFi and 3G capabilities

Wireless technologies convergence


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Riadh Ben Messaoud

Technological developments
The digital television:
willbringtheInternettothe livingroomofmostfamilies

ICT empowered change


The next major revolution will emerge in the form of ambient intelligence
asetofpropertiesofanenvironmentthatweareinthe processofcreating (ISTAG2003)

User friendly interfaces based on an advanced television:


willbeeasilyoperatedthroughasimplifiedkeyboard willenablethevastmajorityofthepopulationto havedirectaccesstoorganizationselectronically willbringelectroniccommercetothemassdigital market
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A new paradigm for how people can work and live together Humans will be surrounded by intelligent interfaces:
supportedbycomputingandnetworkingtechnology embeddedineverydayobjects(furniture,clothes,vehicles, roadsandsmartmaterials,particlesofdecorativesubstances likepaint)
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ICT empowered change

ICT empowered change


Humans will live in an ambient intelligence space This implies a seamless environment of:
computing advancednetworkingtechnology specificinterfaces

This environment should be:


awareofthespecificcharacteristicsofhumanpresenceand personalities adapttotheneedsofusers becapableofrespondingintelligentlytospokenorgestured indicationsofdesire resultinsystemsthatarecapableofengaginginintelligent dialogue
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User-centred, participative, ambient intelligence


Riadh Ben Messaoud

ICT empowered change


Ambient intelligence facilitates participation of humans in:
Society Amultiplicityofsocialandbusinesscommunities theadministrationandmanagementofallaspectsoftheir lives,fromentertainmenttogovernance

ICT empowered change


Pursuit of the ambient intelligence vision will require contributions from many streams of research to realize both ambience and intelligence Which mechanisms can be found to ensure:
thesuccessful,seamless,integrationofcomponents? theirconvergenceintoambientintelligencesystems?

It should be unobtrusive and interaction should be relaxed and enjoyable rather than involve a steep learning curve To be acceptable, ambient intelligence needs to be:
drivenbyhumanisticconcerns nottechnologicallydetermined controllablebyordinarypeople
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Ambient intelligence will enable:


theformationofvirtualenterprises, thefluidconfigurationofbusinessprocesses theseamlessinteroperationofinformationsystems
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ICT empowered change


Ambient intelligence will support organizations to:
acceptorganizationalchanges participateinseveralnetworkswithouttheneedradicallytoaltertheir companyculturesandpreferredmethodsofworking

Therefore, ambient intelligence must be:


performingspecificresearch embodyingresultsinparticulartechnologiesandproducts seekingtocommercializeproducts

The technical complexity of modern systems based on ICTs requires:


thatallaspectsoftheinnovationchainintegratetheirefforts engagementofboththeresearchandbusinesscommunities integrationoftherapidcoevolutionofthetechnology,themarket,and socialandadministrativerequirements
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