GLOBAL MARKETING & CULTURE

The level of societal development determines developing the market system to that operates. Society has been from simpler complex and marketing has also developed from barter to global. Before the introduction of money, people were exchanging goods for goods. Barter system of

marketing numerous of wants.

was

associated

with

problems The

including of

valuation and double coincidence introduction money as a medium of exchange and a measure of value resolved the problems of barter and paved way for specialization and international trade. Provision of services including transportation, communications,
agency, retailing,

insurance,
wholesaling,

advertising, warehousing, and financing emerged to facilitate marketing. During the industrial revolution, domestic and international (import and export) trade

became

very

popular

but

were

associated with problems including trade restrictions, import and export licensing, pricing, on. While producer domestic and trade product concerns information, price discrimination and so exchange of goods and services within the confines of a country, international trade is about exchange of goods and services between countries.

International are hot globalization.

marketing in this is This

careers era of field

cakes

one

where both the young and old can work alongside each other with

equal gusto. What you need in marketing is a razor sharp mind coupled with a great imaginative power.

The combination of zest of the young and the experience and maturity wonders of in the this old can In work fact, has field.

international

marketing

become so popular as a career that they are taught at a primary level in schools around the world!

Marketing

is

one

of the

basic its

functions of a company. It is the intermediary between production and product sales. The pay is wonderful and it acts as a challenge to individuals. This is why marketing as a career is growing in demand with time.
One of the positive is that aspects a lot of of

globalization

multinational companies have set up their branches in different countries. This is why it has become more possible to access international marketing work

The emergence of computers and internet has reduced the world to a global village where producers and customers can just log onto the internet to interact and exchange goods and services.

Factors that have Promoted Global Marketing

Information Communication Technology (ICT):

The introduction producers of TV, launch radio, their television, computers and internet has enabled products and services worldwide. The introduction of computers and the internet has reduced the world to a global village and goods where and individuals, can services. companies exchange countries

Business organizations engage in core business functions in product design, manufacturing, finance, and customer support to locations in other countries

which have cost advantage. Therefore, the success of information ICT provides for age the and managing marketing, business now have information use. companies depends on their ability to operate globally. necessary communication controlling, as information tools

global businesses. Thus, coordinating, distributing, 24-hour supplying and communicating as well conducting to and operations. access design Customers 24-hour

worldwide in terms of price, quality, product

The Emergence of world and international organizations:

The creation of organizations such as World Trade Organization (WTO), European Union (EU) and Economic Community of West African States (ECOWAS) has broken a lot of socioeconomic-politico barriers that inhibit free movement of goods and services. These rate, include; immigration barriers. of trade restrictions, and these import and export licensing, exchange restrictions Most of language freedom

organizations promote free trade and movement. ECOWAS

treaties and protocols for instance aim at removing all trade barriers to foster movement of goods, people. services and

The industrial

transformation

of

economies:

Knowledge and information revolution that began at the end of the 20th century has transformed the industrial economies knowledge from and manufacturing information to based-

service economies. In most of the advanced nations like USA, Japan and Germany, most people no more work

in factories and farms but have shifted to provide business insurance, delivery, Production services copying of like and such banking, finance, computing. education,

products like computer games and financial services require a great deal of knowledge and they are of a great economic value. In USA for instance, knowledge and information based service constitutes about 60% of the GDP and employs 55% of the work force. Most of the factories have been moved to developing countries like China and India which now have

comparative

cost

advantage

in

industrialization. and

In Ghana and in service faster. banking

most developing nations, knowledge information-based are growing and businesses finance,

Internet, communications, computing, insurance, businesses now contribute to GDP and employment.

Transformations business enterprise:

Information and

of

the

communication

technologies have affected business organizations in the way they conduct business. Industrial age business

systems and

were

characterized

by

bureaucratic procedures, hierarchical centralized organizational structures that caused delays and inefficiencies.

Global culture:
The the introduction world to of Television, cultures. systems, and computers and internet has exposed different language, Dressing, production

entertainment,

education have been influenced by the emerging technology to the extent that the world is becoming more or

less a homogeneous society rather than being heterogeneous as it used to Customer relationship be. management

systems seek to develop and maintain close and integrated relationship with customers by identifying the profitable customers and by being loyal to them. Like national day marketing, marketing by day. A jobs are lot in also of international increasing

economies have opened up and this has led to higher competition. Hence pay has gone up and also the demand for good professionals. There is also

little chance for failure at such high levels. One needs all the support of likeminded people and experience one can. Therefore, if you are interested in international marketing careers, it is a good idea to garner as much experience and knowledge you can right from base level internship.