INTERNATIONAL LUX

GEOGRAPHIC:Region- South india, Western region, North, East City- Urban, Semi-urban, rural DEMOGRAPHIC:Age- 12-19, 20-34, 35-49, 50-60, 60+ Family Size- Young, Single, Married Gender- Female Income- Low(upto Rs 40000 p.a),lower middle(Rs 40001-80000 p.a), middle(Rs 80001-120000 p.a), upper middle(Rs 120001-160000 p.a) Occupation- unskilled workers, skilled workers, petty traders, shop owners, self-employed. Education- illiterate, SSC/HSC, non-graduate, graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- Culture - oriented Personality- Compulsive BEHAVIOURAL:Occasions- Regular Benefits- Economy

User Status- Regular User Usage rate- Medium Loyalty Status- Strong Readiness Stage- Aware Attitude towards product- Positive

SAMSUNG CHAMP

GEOGRAPHIC:Region- South india, Western region,North,East City- Urban, Semi-urban, Metros DEMOGRAPHIC:Age- 12-19, 20-34, 35-49, 50-60, 60+ Family Size- Young, Single, Married Gender- Male, Female Income- lower middle(Rs 40001-80000 p.a), middle(Rs 80001-120000 p.a), upper middle(Rs 120001-160000 p.a) and high(above Rs 160000 p.a) Occupation- skilled workers, petty traders, shop owners, self-employed, businessman and industralists Education- illiterate, SSC/HSC, non-graduate, graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- outdoor oriented, sports oriented Personality- Gregorious, authoritarian BEHAVIOURAL:Occasions- Regular Benefits- Economy, quality, service

User Status- Regular User, potential user Usage rate- heavy Loyalty Status- Strong Readiness Stage- Aware, Informed, interested, desirous, intending to buy Attitude towards product- Positive, Enthusiastic

LEVIS JEANS

GEOGRAPHIC:Region- South india, Western region,North,East City- Urban, Metros DEMOGRAPHIC:Age- 12-19, 20-34 Family Size- Young, Single, Married Gender- Male, Female Income- Middle(Rs 80001-120000 p.a), upper middle(Rs 120001-160000 p.a) Occupation- skilled workers, self-employed. Education- non-graduate, graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- Outdoor oriented Personality- Gregorious, authoritarian BEHAVIOURAL:Occasions- Special Benefits- Quality User Status- Potential Users

Usage rate- Medium Loyalty Status- Absolute Readiness Stage- Aware, Informed, intrested, desirous, intending to buy Attitude towards product- Positive, Enthusiastic

BATA SHOE

GEOGRAPHIC:Region- South india, Western region,North,East City- Urban,semi urban, rural, Metros DEMOGRAPHIC:Age- Under 6 years,12 -19, 20-34, 35-49, 50-60, 60+ Family Size- Young, Single, Married,old Gender- Male, Female Income- Low(upto Rs 40000 p.a), lower middle(Rs 40001-80000 p.a), middle(Rs 80001-120000 p.a), upper middle(Rs 120001-160000 p.a) Occupation- unskilled workers, skilled workers, petty traders, shop owners, self-employed Education- illiterate,primary, SSC/HSC, non-graduate, graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- Outdoor oriented, sports oriented Personality- Compulsive BEHAVIOURAL:Occasions- Regular Benefits- Quality, service, economy

User Status- Regular user Usage rate- Heavy Loyalty Status- Strong Readiness Stage- Aware, intrested Attitude towards product- Positive

PARLE-G

GEOGRAPHIC:Region- South india, Western region,North,East City- Urban, Semi-urban, rural,Metros DEMOGRAPHIC:Age- 12-19, 20-34, 35-49, 50-60 Family Size- Young, Single, Married Gender-Male, Female Income- Low(upto Rs 40000 p.a),lower middle(Rs 40001-80000 p.a), middle(Rs 80001-120000 p.a), upper middle(Rs 120001-160000 p.a) Occupation- unskilled workers, skilled workers, petty traders, shop owners, self-employed. Education- illiterate, SSC/HSC, non-graduate, graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- Culture oriented Personality- Compulsive, gregoriyous BEHAVIOURAL:Occasions- Regular Benefits- Economy, quality

User Status- Regular User Usage rate- Medium Loyalty Status- Strong Readiness Stage- Aware Attitude towards product- Positive

LENOVO

GEOGRAPHIC:Region- South india, Western region,North,East City- Urban, Metros DEMOGRAPHIC:Age- 12-19, 20-34, 35-49, 50-60, 60+ Family Size- Young, Single, Married Gender- Male, Female Income- middle(Rs 80001-120000 p.a), upper middle(Rs 120001-160000 p.a),high(above Rs 160000 p.a) Occupation- skilled workers, petty traders, shop owners, self-employed, Businessman, officers Education- SSC/HSC, non-graduate, graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- Outdoor oriented Personality- Compulsive, gregorious, ambitious, authoritarian BEHAVIOURAL:Occasions- Regular Benefits- service, quality

User Status- Regular User, potential users Usage rate- Medium Loyalty Status- Strong Readiness Stage- Aware, interested, intented to buy Attitude towards product- Positive

MERCEDES-BENZ

GEOGRAPHIC:Region- South india, Western region,North,East City- Metros DEMOGRAPHIC:Age- 20-34, 35-49 Family Size- Young, Single, Married Gender-Male, Female Income- High Occupation- Industralists Education- graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- outdoor oriented Personality- ambitious BEHAVIOURAL:Occasions- Special Benefits- Quality, Service, speed User Status- Potential users

Usage rate- Light Loyalty Status- Absolute Readiness Stage- desirous Attitude towards product- Enthusiastic

PARKER BETA

GEOGRAPHIC:Region- South india, Western region,North,East City- Urban, Semi-urban, Metros DEMOGRAPHIC:Age- 12-19, 20-34, 35-49, 50-60, 60+ Family Size- Young, Single, Married Gender-Male, Female Income- middle(Rs 80001-120000 p.a), upper middle(Rs 120001-160000 p.a),high(above Rs 160000 p.a) Occupation- skilled workers, petty traders, shop owners, self-employed,Officers, Businessman, Industralists Education- non-graduate, graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- Culture - oriented Personality- Authoritarian BEHAVIOURAL:Occasions- Special Benefits- quality

User Status- first time users, potential users Usage rate- light Loyalty Status- absolute Readiness Stage- interested, desirable, intending to buy Attitude towards product- Positive

COCA COLA

GEOGRAPHIC:Region- South india, Western region,North,East City- Metro,Urban, Semi-urban, rural DEMOGRAPHIC:Age- 12-19, 20-34, 35-49, 50-60, 60+ Family Size- Young, Single, Married Gender- Female Income- Low(upto Rs 40000 p.a),lower middle(Rs 40001-80000 p.a), middle(Rs 80001-120000 p.a), upper middle(Rs 120001-160000 p.a),high(above 160000 p.a) Occupation- unskilled workers, skilled workers, petty traders, shop owners, selfemployed,officers, businessman Education- illiterate, SSC/HSC, non-graduate, graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- culture oriented, sports oriented Personality- Compulsive, gregarious BEHAVIOURAL:Occasions- Regular Benefits- Economy, quality, service

User Status- Regular User Usage rate- Medium Loyalty Status- Strong Readiness Stage- Aware, interested Attitude towards product- Positive

QUALITY ICECREAM

GEOGRAPHIC:Region- South india, Western region,North,East City- Urban, Semi-urban, rural,Metros DEMOGRAPHIC:Age- 12-19, 20-34, 35-49, 50-60, 60+ Family Size- Young, Single, Married Gender- Male, Female Income- Low(upto Rs 40000 p.a),lower middle(Rs 40001-80000 p.a), middle(Rs 80001-120000 p.a), upper middle(Rs 120001-160000 p.a) Occupation- unskilled workers, skilled workers, petty traders, shop owners, selfemployed,officers, businessman Education- illiterate, SSC/HSC, non-graduate, graduate/Postgraduate(general) PSYCHOGRAPHIC:Life Style- Culture oriented, outdoor oriented Personality- gregoriuos BEHAVIOURAL:Occasions- Special Benefits- Economy, quality, service

User Status- Regular User, first time user Usage rate- Medium Loyalty Status- Strong Readiness Stage- Aware, interseted, intending to buy Attitude towards product- Positive